Debra Prinzing

Debra Prinzing is a Seattle and Los Angeles-based Outdoor Living Expert. As a writer and lecturer, she specializes in interiors, architecture and landscapes. Debra is author of seven books, including Slow Flowers: Four Seasons of Locally Grown Bouquets from the Garden, Meadow and Farm (St. Lynn's Press, 2013); The 50 Mile Bouquet: Seasonal, Local and Sustainable Flowers (St. Lynn's Press, 2012) and Stylish Sheds And Elegant Hideaways (Random House/Clarkson Potter, 2008). Her articles have appeared in the Los Angeles Times, the San Diego Union-Tribune, Country Gardens, Garden Design, Metropolitan Home, Sunset, Better Homes & Gardens and many other fine publications. Here's what others say about her:

“The local flower movement's champion . . ."

--Ken Druse, REAL DIRT Podcast

“. . . an impassioned advocate for a more sustainable flower industry."

--Bellamy Pailthorp, KPLU-FM (NPR affiliate)

“The mother of the ‘Slow Flower’ movement, Prinzing is making a personal crusade to encourage people to think about floral purchases the same way they may approach what they eat: Buy locally grown flowers or grow them yourself.”

--Debbie Arrington, The Sacramento Bee

“Debra Prinzing . . . has done more to celebrate and explain ethical + eco-friendly flowers than I could ever hope to.”

--Grace Bonney, founder of Design*Sponge

Get ready for Women’s Day on March 8th with Lane DeVries (Episode 182)

February 24th, 2015

celebrateWomansDay-1024x569 There’s a new holiday on the horizon and you may not have heard about it.

It’s called Women’s Day and it takes place every year on March 8th.

650Wday1 As it turns out, this holiday has been observed since in the early 1900’s where it started in New York City.

Over the years, according to today’s guest, while the popularity of Women’s Day waned in the U.S., it flourished in Europe, especially in Eastern European nations. The traditional practice of giving flowers to celebrate all the women in one’s life has been widely adopted – yet not here in the U.S.

Now that’s changing. Lane DeVries of The Sun Valley Group, a cut flower farm based in Arcata, California, learned about Women’s Day from one of his staff members several years ago. He began researching it and discovered the U.S. roots of the holiday, as well as the universal appeal of flower-giving as a way to recognize, honor and show affection for mothers, sisters, daughters, friends and neighbors — any woman in our lives who we want to celebrate.

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Why March 8th? That’s not certain, but perhaps it’s no coincidence that March is Women’s History Month. How fitting.

And as Lane tells us, March 8th is a perfect date to promote American grown flowers – because there is an abundant supply of them. Falling several weeks after Valentine’s Day and two months before Mother’s Day, in many parts of the country, there are flowers to harvest and deliver. I know here in Seattle, we are swimming in gorgeous spring bulb flowers.

So consider Women’s Day a bonus holiday that you might want to participate in – and scroll down to find links to resources that you can use to make the most of Women’s Day, in large and small ways.

Let me tell you a little more about Lane’s genius move to bring Women’s Day back into our floral consciousness:

floral-management-cover-223x300 A past chairman of the California Cut Flower Commission (CCFC), Lane and others in the U.S. floral industry began in 2010 to promote flower-giving and raise awareness around Women’s Day.

By 2014, the Society of American Florists honored Sun Valley with the “Floral Management Marketer of the Year” for its efforts to raise awareness and industry involvement in Women’s Day. The award has inspired the entire U.S. floral industry to support the holiday.

I always learn volumes when I have a chance to talk with Lane. He is an optimistic guy, not one to whine about the competition that America’s flower farms face. Rather, Lane looks for possibilities. And he LOVES growing flowers.

Check out Lane’s acceptance of the SAF Floral Management Marketer of the Year Award:

I love this point, which Lane points out in his acceptance speech: Half of the population is eligible to receive flowers on Women’s Day. The floral giving potential is far greater than Mother’s Day.

WomensDay_3.indd SAF has prepared a wide array of promotional material for its members’ use this Women’s Day.

It also will boost social media effort to reach new consumers, an effort supported by funds contributed to the SAF Fund for Nationwide Public Relations by Sun Valley Floral Group.

Upon winning Floral Management’s 2014 Marketer of the Year award for the company’s efforts to promote Women’s Day, DeVries returned the $5,000 cash prize back to SAF to use in its efforts to promote the holiday.

To help members drive sales for Women’s Day locally, SAF offers resources and advice, including ideas for sharing on Facebook, web sites, print ads, posts, tweets, fliers, press releases, radio scripts and more inspiration.

If you’re not sure where to start on promotional efforts, just follow SAF’s lead by sharing Women’s Day posts on its Facebook and Twitter sites.

Look for more Women’s Day Posts you can share at California Grown Flowers and American Grown Flowers Facebook sites. And the CAFlowers and AmericasFlowers Twitter sites.

And here’s a link to the Women’s Day promotional resources available from Sun Valley.

Debra goes to Washington to promote American Grown Flowers!

Debra goes to Washington to promote American Grown Flowers!

While you’ve been listening to today’s podcast, released on February 25th, I’ve been spending time in Washington, D.C., participating in the annual flower farmer “fly-in” to meet and share the American-Grown story with members of Congress and their staffs.

You may recall that I participated in this event one year ago and was invited to speak about Slow Flowers at the press conference announcing the Congressional Cut Flower Caucus. The exciting news is the caucus, under the leadership of Representatives Lois Capps and Duncan Hunter, has attracted new members from additional states where flowers are grown — and I’ll be sure to share an update with you next week.

Thank you for downloading and listening to the Slow Flowers Podcast! I’m encouraged to know more people are learning about the farmers and florists who keeping American-grown flowers flourishing. Listeners like you have downloaded this podcast more than 35,000 times. If you like what you hear, please consider logging onto Itunes and posting a listener review.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Week 7 // Winter-blooming camellias paired with a Frances Palmer vase

February 21st, 2015

Red garden camellias (Camellia japonica) and glossy green foliage look stunning as a single variety in my Valentine's Day vase. I believe this is called the 'anemone' form, but the cultivar is unknown.

Red garden camellias (Camellia japonica) and glossy green foliage look stunning as a single variety in my Valentine’s Day vase. I believe this is called the ‘anemone’ form, but the cultivar is unknown.

Welcome to Week 7 of the Slow Flowers Challenge! 

My wonderful husband and our two sons gave me this beautiful vase for Valentine’s Day. It is a one-of-a-kind bud vase by Frances Palmer, a Connecticut-based ceramic artist whose work I admire greatly.

Prior to Valentine’s Day, Frances Palmer Pottery released a special limited edition collection of handmade white ceramic bud vases. There were only 36 in the series, so I knew they would go quickly. I hinted not so subtly to Bruce, asking if he would consider selecting one of the vases as my gift. When I opened it on V-Day, the card read: “Your wish is our command,” love Bruce, Benjamin and Alex.

You can really appreciate the classical form of the vase in this photograph.

You can really appreciate the classical form of the vase in this photograph.

I can’t think of a better gift for a flower-lover than an extraordinary vase in which to display favorite, seasonal stems – from the garden or the flower farm.

By now, you may realize I am obsessed with American-made vases as ideal vessels for containing American-grown flowers. When you know who the artisan or maker is behind the vase, it heightens your appreciation for that object.

We gain similar appreciation when we know the story of the flowers, including the farmer who grew those stems.

Another closeup with camellias against the creamy white glaze

Another closeup with camellias against the creamy white glaze

In this case, my camellias are straight from the landscape. I live in a community of four houses – three are only 10 years old, including mine; one is from the 1950s. The landscape here is mature and I’m guessing this camellia dates back to the era when the first home here was built. It is tree-like in scale, prolific in bloom, and provides a distinct vegetative “screen” to the southern perimeter of our property.

As you may know, camellias aren’t long-lasting cut flowers. But over the years, I have found two things about camellias:

1. When they are cut in bud or only partially open, the flowers do last longer in the vase; and

2. When you have such an abundant source of flowers, you simply replace the spent blooms whenever you wish, at least during the four-week period when camellias are at their peak.

 

Back to our artist. Here is a statement from Frances Palmer’s web site, which tells a little more about her philosophy:

I don’t make or grow things to hold onto them, but rather to send them out into the world for others to live with and enjoy. My handmade ceramics are functional art – dishware or vases that can be used on a daily basis. Each piece, no matter how large or small, is considered and individual.  

I am honored and happy to think that people across the USA are using my work when they gather in friendship to share a meal and good times.   
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More from Slow Flowers
Design 101: A very special vase.

"Summer Confections," from my book, Slow Flowers. This design features local flowers with a Frances Palmer vase.

“Summer Confections,” from my book, Slow Flowers. This design features local flowers with a Frances Palmer vase.

I was first introduced to the work of Frances Palmer when Stephen Orr profiled the American potter and her Connecticut cutting garden in Tomorrow’s Gardens. Then Frances appeared on Martha Stewart’s television show, where she discussed how she creates her exquisite one-of-a-kind vessels and dinnerware, including vases for the flowers she grows. Her delightful pottery style – classical with a touch of whimsy – is a floral designer’s dream come true.

Naturally, I set my sights on acquiring one of Frances’s pieces. I chose this fluted vase because of the generous diameter of its opening (nearly 5 inches). And to me, this butter-yellow glaze is a perfect foil for all sorts of flowers, but especially the zinnias and dahlias.

If you want to learn more about Frances Palmer, I recommend listening to this fabulous interview of her by Design*Sponge’s Grace Bonney on her “After the Jump” podcast.

The Flowering of Detroit, with Lisa Waud of Pot & Box (Episode 181)

February 18th, 2015

After the crazy week of Valentine’s Day, I’m shifting my thoughts to springtime, aren’t you? That’s a little easier for me to say here in Seattle, where the thermometers climbed above 60 degrees last week and flowers are popping up everywhere. But someone reminded me today that spring is only 30 days away. Hold on, everyone!

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The Slow Flowers Movement and Slowflowers.com attracted major media attention last week – on wire services, television, radio, print and blogs. I am so grateful for the attention that is turning to American flowers, the passionate farmers who grow our favorite varieties and the talented designers who create magic with each local and seasonal stem they choose. Here is a sampling of some of the headlines we saw last week:

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“Slow Flowers Movement Pushes Local, U.S.-Grown Cut Flowers” (that story was written by Associated Press agriculture reporter Margery Beck and it literally went viral — appearing in media outlets large and small – from the Los Angeles Times and Chicago Tribune to ABCNews.com). Slowflowers.com member Megan Hird of Farmstead Flowers in Bruning, Nebraska was also featured in this piece.

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“Slow Flowers’ Movement Champions Sustainable Blooms,” by Indiana Public Radio’s Sarah Fentem. Slowflowers.com member Harvest Moon Flower Farm of Spencer, Indiana was also featured in this piece.

“About those flowers you’re buying today; Where did they come from? ask Oregon Growers” from Janet Eastman of The Oregonian. Slowflowers.com member Oregon Flowers was also featured in this story.

“Just in Time for Valentine’s Day: Introducing Farm-to-Table’s Pretty, Flowery Cousin,” by Sarah McColl on the sustainability blog TakePark.com which also featured Molly Culver of Molly Oliver Flowers in Brooklyn, a Slowflowers.com member.

Denver Post reporter Elizabeth Hernandez wrote: “Colorado farmers, florists seek renaissance for local flower scene,” featuring Slowflowers.com member Chet Anderson of The Fresh Herb Co.

And Reuters writer P.J. Huffstutter’s piece “Exotic US Blooms Flourish amid roses in Cupid’s bouquet,” featuring the “slow flower” movement, as well as the CCFC and ASCFG.

We can’t even tally the tens of thousands of impressions that came from this great media coverage – but suffice it to say that, according to Kasey Cronquist, CEO/Ambassador of the CCFC, “In my tenure at the Commission, I can confidently say that this past week of media attention and interest was greater than all of the my other years of doing interviews and monitoring Valentine’s Day coverage.”

He went on to say: “I can also quickly point to the three things that made the difference this year.

Slowflowers.com is growing with our 500th member!

Slowflowers.com is growing with our 500th member!

On top of all of that excitement, I want to celebrate a major milestone! This week marks the addition of the 500th member to the Slowflowers.com web site. Please welcome Shelly DeJong of Home Grown Flowers in Lynden, Washington. Shelly’s tagline is “Flowers as fresh and local as possible,” and she specializes in ball-jar bouquets delivered to customers in her community, throughout the year and for special occasions. Welcome to Slowflowers.com, Shelly!

We can already feel that 2015 might be THE year when the story of American grown flowers hits an important inflection point. As we witness a critical shift in consumer mindset at the cash register, I believe we’ll also see a change — in a good way — in the behavior of wholesalers and retailers who make those important flower sourcing decisions.

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One of the things I’m most excited about this year is a series of flower farm dinners that celebrate American grown flowers, as well as the farms and florists who bring them to life. To hear more about this cool project, called the Field to Vase Dinner Tour, I’ve asked special events manager Kathleen Williford to share details.

As I mentioned, you are invited to take part as a guest at one or more of the flower farm venues. The promo code for a $25 discount is DREAM, so be sure to use it when you order your seat at the flower-laden table.

theflowerhouse_graphic

The Flower House logo, designed by Lily Stotz

Speaking of being flower-laden, our featured guest today has flowers on her brain in a big way. I am so pleased to introduce you to Lisa Waud of Pot and Box, a flower shop and floral and event studio with two Michigan locations – in Detroit and Ann Arbor. Lisa is a member of Slowflowers.com, but I think we originally met when Jill Rizzo of SF’s Studio Choo suggested to Lisa to reach out and tell me about her ambitious project called The Flower House.

Here’s the scoop:

Beginning over the first weekend of MAY, Lisa will host a preview event for an innovative art installation in Detroit.

Imagine this abandoned storefront - filled with Lisa's floral dreams. (c) Heather Saunders Photography

Imagine this abandoned storefront – filled with Lisa’s floral dreams. (c) Heather Saunders Photography

There, potential sponsors, partners, friends and volunteers will get a whiff of the “big project” on a smaller scale. In a tiny storefront, they will install a breathtaking floral display, just next door to a once-abandoned urban property where Lisa and fellow designers ultimately hope to transform an aging, 11-room duplex into The Flower House.

“We’ll generally work our future audience into a flower frenzy,” Lisa says of the kickoff event.

When October 16th-18th rolls around, cutting-edge florists from Michigan and across the country will fill the walls and ceilings of an abandoned Detroit house with American-grown fresh flowers and living plants for a weekend installation.

The project will be featured in local, national, and worldwide media for innovation in floral design and repurposing forgotten structures in the city of Detroit.  

Visitors will be welcomed to an opening reception and a weekend of exploration, and a few reserved times will be offered to couples to hold their wedding ceremonies in The Flower House.  

Re-flowering an abandoned home in Detroit - a glimpse of Lisa Waud's grand idea (c) Heather Saunders Photography.

Re-flowering an abandoned home in Detroit – a glimpse of Lisa Waud’s grand idea (c) Heather Saunders Photography.

When the installation weekend has passed, the structures on The Flower House property will be responsibly deconstructed and their materials repurposed. The land will be converted into a flower farm and design education center on a formerly neglected property. 

For more details on The Flower House, follow these links:

The Flower House on Facebook

The Flower House Inspiration on Pinterest

The Flower House on Twitter

The Flower House on Instagram

I feel like I’m saying this week after week, but today’s conversations, with Kathleen and Lisa, are so truly encouraging.

This IS the Year of the American Grown Flower. Please join efforts like the Field to Vase Dinner Tour and Detroit’s The Flower House to get in on the excitement. Both projects are community focused, with the potential for engaging huge numbers of people.

By exposing lovers of local food and floral design to the immense creativity that comes from sourcing our flowers locally, in season and from American farms, we are deepening the conversation, connecting people with their flowers in a visceral way. All the senses are stimulated, as well as our imaginations.

Thank you for downloading and listening to the Slow Flowers Podcast! Each week I share with you our “download” count and we have hit 35,000 downloads to date. I’m encouraged to know more people are learning about the farmers and florists who keeping American-grown flowers flourishing.

So I thank you!!! If you like what you hear, please consider logging onto Itunes and posting a listener review.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com

Week 6 // Slow Flowers Challenge at the Northwest Flower & Garden Show

February 11th, 2015

Call it a shadowbox or a curio cabinet, this charming display cupboard was custom made by Andy Chapman of Stumpdust.com.

Call it a shadowbox or a curio cabinet, this charming display cupboard was custom made by Andy Chapman of Stumpdust.com.

This week’s Slow Flowers Challenge features my entry into the Northwest Flower & Garden Show’s floral competition.

The NWFGS opened today and runs through February 15th at the Washington State Convention Center. Follow the links in the sidebar to the right and you’ll find details about “One Bouquet; Three Ways,” design presentations I’m giving on Friday 2/13 and Sunday 2/15. Please join me if you’re in the area! All seminars are free with show admission.

I titled my floral entry “Show Your Love With Local (Flowers),” which is fitting with the show’s theme of “Romance Blossoms.” I knew I wanted to display American-grown flowers in American-made vases, so I’ve spent the past several months thinking about how to best portray that idea. The end result is above.

The idea germinated when I gathered together all the American-made vases I wanted to use, both in my own collection and those I wanted to add. Mostly in the teal-aqua-lime green spectrum, I looked at them and thought: “Each is beautiful on its own, but together they will look like a jumble unless I figure out how to organize them.” And that’s when the idea of a curio cabinet came to mind.

Here’s my original sketch I sent to Andy Chapman of Stumpdust, a talented woodworker and artist who I persuaded to construct what I envisioned in my mind’s eye.

It's pretty amazing that my sketch is pretty close to the final product (discounting my poor perspective drawing skills!)

It’s pretty amazing that my sketch is pretty close to the final product (discounting my poor perspective drawing skills!)

The teal and white "bubble vase" by Kristin Nelson of Vit Ceramics inspired the painted "back" of each nook of thd curio cupboard.

The teal and white “bubble vase” by Kristin Nelson of Vit Ceramics inspired the painted “back” of each nook of the curio cupboard.

We met to figure out the dimensions, making sure the “nooks” would have enough negative space to accommodate my flowers, while being balanced proportionately.

Andy took some measurements and we agreed to a cupboard that was about 24-inches wide by about 30-inches tall, with 6-inch deep shelves. The bottom two spaces are 12-inches square; the center ones are 9-1/2-inches tall x 7 to 9 inches wide; the top row has 6-1/2-inch cubbies by the same width as those on the center row.

I really love how Andy staggered the uprights on the top and center rows to make the spaces more visually interesting.

He used scrap lumber and suggested I purchase a thin board at the home center that I could pre-paint before he attached to the back, like the back of a bookcase. That worked out swell and I chose a high-gloss turquoise hue called ‘Seafarer’ from Lowe’s. I think it looks great in contrast to the natural boards.

This sketch is a little more  refined!

This sketch is a little more refined!

The paint color makes all the glazes and glass colors pop, and unifies the display. White flowers and just a small amount of foliage keeps everything fresh-looking. Plus, I suspected that there would be a lot of red and pink this week (there is!) and I wanted to show an alternative to the predictable Valentine’s week floral palette.

It all came together beautifully and after I picked up the finished piece from Andy last weekend, I had fun arranging and rearranging the vases for maximum impact.

And thanks to the amazing selection of white flowers from Washington, Oregon and California flower farms, I was able to showcase the diversity of American-grown floral options for Valentine’s Day.

Here is the Slowflowers.com flier I created, a takeaway for showgoers who might be interested in finding their own American-made vases or changing the way they purchase flowers – selecting domestic, local and seasonal options.

SHOW YOUR LOVE WITH LOCAL: AMERICAN-GROWN FLOWERS in AMERICAN-MADE VASES

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Top Row, from Left:

MiddleRow Middle Row, from Left:

bottomRow.jpb Bottom Row, from Left:

Flower Shadowbox designed by Debra Prinzing of Slowflowers.com and Custom fabricated by Andy Chapman of Stumpdust.com.

Turning vacant land into flourishing flower farms in Baltimore, with Kristin Dawson and Walker Marsh (Episode 180)

February 11th, 2015

The Baltimore Sun article from Nov. 13, 2014

The Baltimore Sun article from Nov. 13, 2014

Today’s episode invites you to explore one city’s efforts to grow flowers, a tiny parcel at a time.

Many of you may have seen links to an article that ran in The Baltimore Sun newspaper last November called “Advocates hope flower farms will take root in Baltimore.”

Past podcast guest Ellen Frost of Local Color Flowers was quoted in the article as saying “flowers are a good option for people who are interested in farming but want to try something different or have a niche that sets them apart from food growers.”

Cool idea, right?
So when Kristin Dawson reached out to talk with me about the research she was undertaking on behalf of Baltimore mayor Stephanie Rawlings-Blake, I was eager to learn more. Kristin opened my eyes to the fact that there are more than 10,000 vacant lots in the city, which is perhaps more prevalent across the country that you would think.

Kristin formerly worked for the City of Baltimore on vacant property issues (co-authoring a Land Banking plan), as well as food policy/urban agriculture, and other projects.

Her research on behalf of Baltimore had three goals: (a) blight elimination; (b) green jobs and (c) a way to support entrepreneurship in the city. She pointed out: “We’ve learned that cut flowers are one of the most lucrative things to grow.”

After I answered her questions, I turned my microphone to Kristin. I am thrilled to share our conversation with you. She’s hoping to hear from listeners of the Slow Flowers Podcast who are growing flowers on city land, public land or urban space. So here’s Kristin’s contact information: kad525@gmail.com.

Here's the award-winning site plan for The Flower Factory.

Here’s the award-winning site plan for The Flower Factory.

Meet Walker Marsh, emerging Baltimore flower farmer.

Meet Walker Marsh, emerging Baltimore flower farmer.

At Kristin’s suggestion, I have a bonus interview to share. She urged me to reach out to Walker Marsh of Tha Flower Factory.

He’s the first flower farmer who will raise cut flowers on a Baltimore-owned parcel land this year, facilitated by winning the Growing Green Design Competition. Walker’s background is as a field manager for Baltimore’s Real Food Farm.

In The Baltimore Sun article, he describes how he got involved with flower farming: “It is deeper than flowers for me. Once I was into it, I found I could calm myself. You have to have patience and be gentle, all the things that come with farming and gardening.”

Such truth! I know you’ll enjoy hearing his story and meeting this engaging new face of flower farming in the U.S.

ThaFlowerFactoryLogo Check out Tha Flower Factory’s web site here. 

Follow and LIKE! Tha Flower Factory on Facebook here.

Follow Walker Marsh on Instagram here.

If you have any doubt about the rising excitement for growing domestic flowers, I sure hope that you’re as encouraged as I am by today’s guests.

We’ll have more stories about what’s happening on the Urban, Suburban and Rural landscape for American grown flowers in the coming months. Please send me your suggestions for future episodes.

ANNOUNCEMENTS

There are so many worthy crowd-funding projects going on right now and I urge you to check them out. This week I want to highlight two:

First, BLOOMTOWN.TV is a new reality web series about the mud, sweat and tears of the U.S. horticulture industry. The show’s creators, Eric Light and Stephanie Winslow, are based in St. Louis, Missouri, and have close ties to the floral and horticultural worlds there.

“Not only is there an abundance of rich, entertaining content, but we firmly believe that Bloomtown will encourage more people to buy plants and flowers, which means better sales across the industry!,” they say.

Bloomtown is in the midst of an ambitious Kickstarter campaign that runs through February 28th so there’s still time to check it out and contribute. And whether you can contribute or not, you’ll want to watch Bloomtown.tv’s fun trailer.

Slowflowers.com members Miranda Duschack and “Mimo” Davis of Urban Buds: City Grown Flowers are featured in the clip and the flowers grown by Slowflowers.com members Steve and Cheryl DuBois of Mossy Creek Farm appear, as Steve puts it: “in non speaking parts of the trailer.” Love the energy of this creative endeavor – so please check it out.

Next, not so long ago I featured Sid Anna Sherwood of Annie’s Flower Farm in Sequim, Washington, who had applied for a KIVA loan to purchase the assets of a farm she had been leasing.

Prior to interviewing her, I had not know about KIVA, an innovative “crowd-lending” program. All the funds donated are paid back by the recipient.

Yay! Triple Wren Farms hit the goal of $4,800 funding to expand their flower farm.

Yay! Triple Wren Farms hit the goal of $4,800 funding to expand their flower farm.

Other friends of Slowflowers.com, and past guests of this podcast, Steve and Sarah Pabody of Triple Wren Farms in the Bellingham, Washington, area, recently applied for a KIVA loan to help get their small flower farm to the next level this coming season.

They’ve raised three-quarters of their $4800 goal with more than a month to go – so it’s easy to help get Triple Wren to their ultimate loan amount, with a long as small as $5.

NOTE: Between the time this episode was recorded and its broadcast on February 11th, Triple Wren Farms achieved 100% funding of its KIVA loan! Whooo Hoo! Congrats Steve and Sarah!

Oh, and one follow-up. Several weeks ago we heard from Jonathan Webber who with his  partner Jimmy Lohr own Pittsburgh’s greenSinner, an urban flower farm and floral design studio.

I asked Jonathan to share details of green Sinner’s Indiegogo campaign for infrastructure funds needed to prepare new land they had just purchased in the city limits of Pittsburgh.

xde2jibx2dhkrxyn2g5t Their campaign has ended, and greenSinner’s Midsummer Hill Farm raised $4,701 toward their goal.

And I guess I’m going to get on my soapbox right now.  You see, greenSinner didn’t meet their original goal of $10k, but they’re more than happy that the funds that were pledged, nearly one half of that goal, will support their project.

However, if they had launched that campaign on Kickstarter and missed the ultimate goal by even $1, they would not have access to any of those funds.

If you’re considering a crowdfunding campaign for your own floral project, please choose Indiegogo. I’m a huge fan of this platform for reasons too numerous to list here. Contact me offline if you wish to discuss further. And congratulations Jimmy and Jonathan! I know you didn’t reach your goal, but I also know how incredibly resourceful you will be with the funds you did raise! Now go get those seeds in the ground!

Thank you for downloading and listening to the Slow Flowers Podcast!

Each week I share with you our “download” count and we have hit 34,000 downloads to date. I’m encouraged to know more people are learning about the farmers and florists who keeping American-grown flowers flourishing.

As we approach Valentine’s Day, I urge you to Show your Love with a gesture of Local flowers.  We have such a great community and people really seem to want each other to succeed. I take encouragement from the stories I hear – and from the stories I’m able to share with you.

So I thank you!!! If you like what you hear, please consider logging onto Itunes and posting a listener review.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Week 5 // Slow Flowers Challenge

February 7th, 2015

Washington branches with California blooms.

Washington branches with California blooms.

It’s been a busy week as we watched January transition into February.

A few days of unseasonably warm 50-degree temperatures combined with plenty of rainfall has jolted awake many of the bulbs in my garden and in my Seattle neighborhood.

I have been eyeing a beautiful shrub in my neighbor Kim’s garden that I pass by each day, realizing the rare moment each year when its inherent beauty peaks.

In the photo above, you can’t miss the lovely “dangles” of what is commonly called the silktassel tree (Garrya elliptica), a coastal NW native shrub with silvery flower chains that appear in winter. I wasn’t sure how it would perform as a cut flower, but here we are, three days after I snipped some of Kim’s branches, and boy does it hold up. Gorgeous and so evocative, right?

Fowering plum blossom (Prunus sp.)

Flowering plum blossom (Prunus sp.)

For Week 5 of 2015, I combined branches of the purloined-with-permission silktassel tree with the just-about-to-flower plum branches. Then I added some of the California-grown flowers brought in by my favorite go-to flower outlet, the Seattle Wholesale Growers Market.

If you spent any time reading the Slow Flowers book, you’ll already know that I regularly turned to the flower farmers involved in this innovative cooperative to procure ingredients for my bouquets and arrangements, month after month.

In the Pacific Northwest, as in so many of the areas where members of the Slow Flowers Tribe live, winter is our quiet season.

Our gardens are relatively (or seriously!) dormant. I have to ration what is in bloom in order to have weekly diversity for my own Challenge designs.

Gorgeous anemones with dark centers. Lush ranunculus in romantic shades.

Gorgeous anemones with dark centers. Lush ranunculus in romantic shades.

So this week, please enjoy the beautiful fuchsia-petaled anemones from California, along with pale pink and creamy white ranunculus, also from California. 

Molly Sadowsky of the SWGMC orders in California florals in a very thoughtful and conscious way. She endeavors to work with farms that use sustainable or Veriflora practices.

Oh, and are you wondering about this beautiful aqua-glazed vase that holds my bouquet? It is – of course – American made!

The Madagascar vase, made in California by Bauer Pottery.

The Madagascar vase, made in California by Bauer Pottery.

Called the Madagascar vase, it comes from Bauer Pottery California, and you can read more about how Janek Boniecki saved the vintage molds for this early and iconic California ceramics factory here.

I love this vase shape so much, I used it in a photo shoot a few years ago for  Better Homes & Gardens. 

It was our holiday centerpiece story featuring nature-inspired cuttings from various regions around the country. I used all those yummy proteas, banksias, eucalyptus, leucodendron and leucospermum. Thought you’d enjoy seeing how appropriate these Australian natives look with the Cali vase. Here’s what I wrote:

California Cool 

The turquoise glaze of a made-in-California Bauer Pottery vase enhances a blue-green and yellow bouquet. The floral ingredients, all native to Australia and South African but grown in California, are thoroughly adapted to Southwest gardens and bloom from October through May. Seeded eucalyptus and velvety sprays of silver tree (Leucadendron argenteum) serve as foliage, while the arrangement’s drama comes from Banksia and pincushion flowers (Leucospermum sp.).

Here are a few designs that others have created recently – they are so inspiring!

Winter Slow Flowers Challenge from Katherine Tracey of Avant Gardens: a Succulent Cutting Arrangement.

Winter Slow Flowers Challenge from Katherine Tracey of Avant Gardens: a Succulent Cutting Arrangement.

From Grace Hensley of eTilth, local tulips, euonymous and acanthus foliage  (plus some bupleurum).

From Grace Hensley of eTilth, local tulips, euonymous and acanthus foliage
(plus some bupleurum).

TIP: Design 101

               Jewel Tones for springtime.

Color wheel lesson: The flowers and vase combination illustrate an analogous color palette. Analogous colors are adjacent to one another on the color wheel. Fuchsia, purple and indigo are pleasing when viewed together because they each share varying quantities of the primary color blue.
White floral accents offset the black centers of the anemones, adding a graphic punch to this composition.
This arrangement, from later in the spring (April), features:

  • 12 stems fuchsia anemones (Anemone coronaria‘Galilee Pink’), grown by Everyday Flowers
  • 8 stems pearlbrush (Exochorda racemosa), grown by J. Foss Garden Flowers
  • 6 stems bachelor’s buttons (Centaurea cyanus), harvested from my garden
  • 7 stems white tulips, grown by Alm Hill Gardens

Vase:
8-inch tall x 6-inch diameter round vase with 5-inch opening 

(c) Slow Flowers: Four Seasons of Locally Grown Flowers, by Debra Prinzing