In Bloom Today
July 5th, 2010
Here’s the sign that welcomed me as I arrived at the regional meeting for the Association of Specialty Cut Flower Growers in Eugene last Monday. Fields and fields of beautiful blooms grow here at Charles Little & Co., a 35-acre flower farm.
I flew to Eugene last week to spend a day attending the ASCFG regional meeting, where I met up with photographer David Perry. We were excited to participate for the first time as members. An association of 450-plus flower producers across the country, ASCFG brings together specialty growers who raise all sorts of floral ingredients, including annuals, perennials, flowering ornamental shrubs, vines, edibles and grasses.
This was a chance for us to hear from a diverse cross-section of growers. Each small business is carving out its own niche in the marketplace, from the grower with just one acre who sells most of her blooms at a local farmer’s market to a couple whose cutting garden has become a popular place for weddings (complete with fresh-cut blooms for the bridal bouquet).
Then there is a young, hardworking farmer who delivers his Oregon calla lilies and hydrangeas by the truckload, direct to the Los Angeles Flower Market and a floral designer who has decided to diversify by growing her own floral ingredients in her parents’ small acreage. We listened and learned and soaked it all up.
It was a treat to meet so many awesome, passionate individuals who work on the land and who want to connect with each customer who buys and enjoys the flowers they grow. We got caught up in the passion and the stories – stories we will continue to document with photography, video and the written word.
We are well along on this journey, but there is so much more to document for you as we create A Fresh Bouquet: Seasonal, Local and Sustainable Flowers. As David has written, please ” . . . follow along on this unfolding ‘cut-flower’ book project . . . as we continue to build it.”
Here are some photos of the day’s highlights: