Debra Prinzing

SLOW FLOWERS Podcast: American Flowers (and Flower Farmers) Go to Washington (Episode 132)

March 12th, 2014

  

Debra goes to Washington to promote American Grown Flowers!

Debra goes to Washington to promote American Grown Flowers! 

 

A view of the Capitol dome. Never ceases to enthrall!

A view of the Capitol dome. Never ceases to enthrall!

Two weeks ago, I joined 17 of America’s flower farmers in the fifth annual delegation to bring the story of our farmers and flowers to our elected officials in Washington, D.C. Last year, the delegation of California flower farmers who started this event reached out to their fellow farmers in other states to join them. That gesture was repeated this year – and it was my honor to be part of the delegation of flower farmers from California, Alaska, Washington, Oregon, Maryland and Virginia. 

Such an honor to meet former Deputy Secretary of Agriculture, Kathleen Merrigan. She is a leader in supporting and advocating for organic agriculture and an important voice for U.S. flower farmers.

Such an honor to meet former Deputy Secretary of Agriculture, Kathleen Merrigan. She is a leader in supporting and advocating for organic agriculture and an important voice for U.S. flower farmers.

We took D.C. by storm, propelled by the monumental news that the White House featured American grown flowers at the Feb. 11th State Dinner with the President of France. That show of support from the Administration, which elevated American flowers to their rightful place alongside American food and American wine in an important public ceremony for our nation, was super encouraging.

One highlight was meeting and hearing from former USDA Deputy Secretary Kathleen Merrigan, who has been a huge champion for American grown flowers and flower farmers. She is moving on to do some other exciting things in the world of sustainable agriculture, but I hope to feature a Podcast interview with her in the future, so you can hear her story. 

The good news just continued on February 27th, when California Congresswoman Lois Capps and California Congressman Duncan Hunter joined together to announce the formation of the bipartisan Congressional Cut Flower Caucus.

Along with Lane DeVries, a commissioner and immediate past chair of the CCFC, and a flower farmer based in Arcata, Calif., and Diane Szukovathy, president of the SWGMC and co-owner of Jello Mold Farm in Mt Vernon, Wash., I was asked to speak at the Press Conference. Our panel was moderated by Kasey Cronquist, CEO/Ambassador of the CCFC and the instigator of the DC Fly-ins that allow American flower farmers to tell their stories to their elected representatives.


I was given permission to record the press conference, which you will hear in this Podcast. Below, I have transcribed some of the key “sound bites” from this event so you can get a flavor for what was said:

“What makes me really, really happy to do this is one major thing that I’ve pushed for along with a few of my Republican colleagues and actually more of my Democrat colleagues and that’s simply ‘Made in America.’ It’s like food, and clothes and the hammer you buy at Home Depot. If you buy American made, then you’re not just helping out the economy, you’re employing your neighbor, your family, friends (and the) people you go to church with.

“[The Caucus message:] Don’t buy the South American flowers; buy the American flowers. I think once people see that then they will.”

–Congressman Duncan Hunter 

From left, Debra Prinzing, Diane Szukovathy, Congresswoman Lois Capps, Congressman Duncan Hunter, Kasey Cronquist (with Lane DeVries slightly visible behind him).

From left, Debra Prinzing, Diane Szukovathy, Congresswoman Lois Capps, Congressman Duncan Hunter, Kasey Cronquist (with Lane DeVries slightly visible behind him).

“It’s very clear to me that (American flower farmers) don’t want a handout. They just want a fair chance to compete. It’s a very compelling story that has inspired me to create this Caucus because we want to make sure that American grown stays alive and well. We’re going to organize educational briefings, publicity events, other activities for members of Congress and staff. And of course, we’ll be surrounded by flowers wherever we do this so there will be a visual impact — olfactory, as well. The benefits of a vibrant American flower industry reach and touch every corner of our nation. It’s the core message of the Cut Flower Caucus and we’re excited to get to work.”

–Congresswoman Lois Capps 

The 2014 Flower Farmer Delegation to Washington, D.C.

The 2014 Flower Farmer Delegation to Washington, D.C.

” . . . increasing demand for local flowers has reinvigorated our industry and it provides hope and future for the sustainability of the family farms in our industry. Just two weeks ago, the White House actually featured domestically grown flowers for the first time during a State Dinner. And it is our hope, with the help of the Flower Caucus, that going forward we can  make this a commonplace (practice).”

–Lane DeVries, The Sun Valley Group/California Cut Flower Commission 

With the "Washington State" Delegation, from left: Diane Szukovathy, Vivian Larson & Deb Prinzing. The Washington-grown flowers were delivered to the Congressional representatives who we met with.

With the “Washington State” Delegation, from left: Diane Szukovathy, Vivian Larson & Deb Prinzing. The Washington-grown flowers were delivered to the Congressional representatives who we met with.

“I’m not interested in being a farmer if I can’t do it ethically and sustainably, so I was very inspired early on by an essay that Wendell Berry had written on agronomy and ecology suggesting that you cannot have humans taking care of the land unless they can make a living off of the land. We grow without chemical fertilizers and pesticides. We’re extremely aware of the fact that we share our land with many critters, so everything that we do is influenced by that. It’s not just a marketing gimmick for us. It’s the core of what we do. And I know that I speak for many growers all across this country who feel the same way. It’s a heart-driven industry.”

–Diane Szukovathy, Jello Mold Farm/Seattle Wholesale Growers Market Cooperative 

Here's our leave-behind brochure with beautiful profiles of America's flower farmers.

Here’s our leave-behind brochure with beautiful profiles of America’s flower farmers.

“What we’re seeing in today’s marketplace is a change. More consumers are caring about where more things are coming from in the marketplace, in grocery stores and in everyday purchasing, so why not flowers? Our farms really take great pride in the flowers that they grow. It’s our job as American Flower Farmers to ensure that the flowers we grow are part of the tablescape of the American home – and that (consumers know) their flowers are as fresh and sustainably grown as the food on their plate.”

–Kasey Cronquist, CEO/Ambassador California Cut Flower Commission 

I am still floating on air because if this transformative occasion – one that underscores for me the power of story, the strength in shared voices and the significance of taking a stand for what I believe in. Visiting Washington, D.C., celebrating American flowers and the farmers who grow them, and lending my voice to the conversation — it all adds up to a life-changing experience.

I predict that someday soon, when every room of the White House is filled with American Grown Flowers and every single event staged by the Administration in power is decorated and signified by flowers grown here at home, we’ll look back on Feb. 27, 2014 as the single “tipping point” – the event that shifted our nation’s attitude and understanding about the flowers in our lives. Soon these actions — to choose seasonal and domestic flowers – will be a natural practice.

If you are interested in being part of this movement – and especially if you are interested in reaching out to your own Congressional representative to urge her or him to join the Congressional Cut Flower Caucus, please contact me at debra@debraprinzing.com or on twitter @myslowflowers. I will get you the simple details you need to extend the invitation to your Representative.

It has been my pleasure to share with you today’s podcast conversations.

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast nearly 8,000  times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.  

2 Responses to “SLOW FLOWERS Podcast: American Flowers (and Flower Farmers) Go to Washington (Episode 132)”

  1. Barbara Rudvalis Says:

    I have been growing Cymbidium orchid for cut flower and potted plants for many years. Our business is over 40 years old. We used to supply quality cymbidiums across the United States. I began to see our markets slowly diminish. This began on our East Coast. It was due to imports being sold and freighted in from Holland for less than we could grow, package and ship them. I called our California Cut Flower Commission more than three years ago, spoke to someone in their office and was told by this person, they had not received any word or information of this before my call. This situation continued until we now have lost all of our markets on the East and Mid West. Our wholesale business’s here in California and as far West as Hawaii are receiving cymbidiums at prices we find difficult to believe. I am not a protectionist. Fair competition is good but in my estimation, this is a clear indication of dumping by growers who have lost their markets. In my business this was when the European economy went down.

    I hope you are able to help and preserve what is left of our flower growers here in the United States of America.

    Sincerely,

    Barbara Rudvalis
    Rudvalis Orchids
    Carlsbad California

  2. Tom French Says:

    Great job for getting our growers to be recognized by our government!

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