Chelsea in Bloom: Floral Decor for London’s Shopfronts
May 17th, 2015
The theme of Chelsea in Bloom is “Fairy Tales,” and it is utterly charming!
My mom Anita Prinzing and I are in London to celebrate her special birthday and to attend the Chelsea Flower Show.
My Mom is a trooper! She actually has been working out with a trainer to get ready for all the walking we’re doing – and so far, she has put me to shame with her endurance.
Today, we checked out Chelsea in Bloom, a streetscape beautification campaign that has been taking place for the past decade to coincide with the RHS Chelsea Flower Show.
It is held just outside the Sloan Square Underground Station (the closest stop to the Chelsea Flower Show and a posh London shopping district) encompassing storefronts along Sloan St., King’s Rd., Symons St. and side streets that lead onto each of these.
We spotted many hot botanicals and the designers’ favorite floral materials seem to be:
- Baby’s Breath (white and pink)
- Moss — green and Spanish varieties
- Carnations (think “color blocking”)
The world class alternative floral art show is produced in association with the Royal Horticultural Society (RHS), l transforming the streets of Chelsea during the week of the Chelsea Flower Show with breathtaking floral displays. The annual competition has grown dramatically each year with Chelsea’s best retailers adorning their shop fronts with creative designs to compete for the coveted awards.
This year’s theme is ‘Fairy Tales.’ The competition showcases floral displays reflecting the participating retailers’ interpretation of the theme in their own unique style. Last year’s Gold winner, Kate Spade, set the benchmark high, along with other award winners L.K.Bennett, Liz Earle and Hamptons International. This year promises to be another exciting competition with all of the 2014 victors competing once again.
SOME MORE FAVORITES:
TOMORROW: Chelsea Flower Show Press Day tomorrow! Updates to come!