Debra Prinzing

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Slow Flowers Summit Recap and Review

August 1st, 2017

It’s hard to believe that one month ago, nearly 100 of us gathered together in Seattle for the first Slow Flowers Summit. Before too much time passes, I want to personally thank you everyone who attended and invested their time and presence in sharing this incredible experience with me and others in the Slow Flowers Movement!

Here are a few of the Raves we’ve received to date:

The Slow Flowers Summit was a great platform for discussing important issues, the most important for me being diversity and inclusivity in the business. . . a fantastic event with something for everyone that didn’t shrink from the more challenging issues facing us.

The Slow Flowers Summit was hugely inspiring to me as a grower and an entrepreneur. It was a wonderful opportunity to meet other like-minded people who are successfully uniting their passion for flowers with a vision for a better world.

The Summit offered a day of inspiration and conversations. Being in the presence of other men and women who are passionate about their craft and the world behind the flowers was inspiring and uplifting. The value of the people that I met, the conversations that we united around, and the ideas that I left with made the day invaluable. I hope to be back year after year.

My participation in the Summit has sparked new ideas regarding how I grow my business. I’m inspired to think bigger and connect with a larger audience of like-minded flower people.

Thank you to our presenters for their intelligence, ideas and wisdom:

Above, from left: James Baggett, Riz Reyes, Nicole Cordier Wahlquist, Chantal Aida Gordon, Emily Ellen Anderson, Teresa Sabankaya, Amy Stewart, Debra Prinzing, Lisa Waud and Leslie Bennett

Who attended? Here’s a breakdown of how attendees identified themselves* in our post-Summit survey:
Florist/Floral Designer: 50 percent
Flower Farmer/Farmer-Florist: 27 percent
Educator: 14 percent
Media: 10 percent
Flower Gardener/Floral Enthusiast: 10 percent
Other categories: Wholesale floral managers, horticulturists, online floral retailer
*respondents were allowed to choose more than one category

We asked: “Was the Summit content relevant to you and your business?” Attendees ranked this answer 4.22 out of 5.0 
We asked: “What elements of the Summit were valuable to you? Attendees ranked these choices as follows:
1. Connecting with other Attendees
2. Connecting with Speakers
3. Learning about new Resources & Skills
4. Playing with Flowers (Flower Wall and Flowers on Your Head)

Panelists, from left: Chantal Aida Gordon of thehorticult.com blog; Leslie Bennett of Pine House Edible Gardens; Riz Reyes of RHR Horticulture; and Nicole Cordier Wahlquist of Grace Flowers Hawaii

Our Master of Ceremonies, James Baggett of Better Homes & Gardens magazine.

Emily Ellen Anderson of Lola Creative

Keynote speaker Amy Stewart, author of Flower Confidential and many other bestselling titles.

Lisa Waud of pot & box, Flower House Detroit and Detroit Flower Week

Enjoy our PICTURES!! Summit photos are here for your enjoyment and use. Follow this link to see/download.
Please credit (c) Hannah Brenlan and Luke Holtgeerts and use these hashtags: #slowflowersummit #americanflowersweek when you use any of these images. Thank you!

READ THIS. #SlowFlowerSummit 2017 is a HIT!
I loved reading one attendee’s thoughtful response with her takeaways from the Summit. Kit Wertz of Los Angeles-based Flower Duet wrote an extensive review in her July newsletter. You’ll want to subscribe to her newsletter! Thanks, Kit!

I can’t close without thanking all of our Sponsors and Volunteers.

I especially want to thank Stephanie Downes of Vanita Floral, @vanitafloral, our Event Manager Extraordinaire, and Niesha Blancas @nieshamonay, our Social Media Maven, from Poppy Social Media.

Seriously. Could. Not. Have. Done. The. Summit. Without. Them. xoxo

Our Audio/Visual Team was the best! Thank you to Hannah and Andrew Brenlan and the Brothers Holtgeerts (Henry and Luke).

A few of the many flowered and beautiful heads, thanks to Mud Baron for Flowers on Your Head

Thanks to Mud Baron of Muir Ranch for adding a festive, Instagram-worthy “flowers on your head” element to the day!

I’ve received personal notes from so many of you — and I promise to write back as time allows. I hope to announce a save-the-date for our 2018 Summit — on the East Coast — very soon.

Until then, continue to Inquire, Inform, Include, Instigate and Inspire!

2 Responses to “Slow Flowers Summit Recap and Review”

  1. Slow Flowers Summit Recap and Review – American Florist Association Says:

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  2. Slow Flowers Summit - Flower Wall Demo - Curious Lola Says:

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