Debra Prinzing

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Archive for the ‘American Flowers Week’ Category

Episode 649: Flowers as Art: Botanical Couture and Floral Installations with Jennifer Reed of Jennifer Designs

Wednesday, February 14th, 2024

Happy Valentine’s Day everyone – if you’re listening on February 14th, it’s the day we released Episode 649. I hope you’ve had a great one.

Jennifer Reed of Jennifer Designs
Jennifer Reed of Jennifer Designs

Today’s guest, Jennifer Reed of Jennifer Designs based in Mullica Hill, New Jersey, regularly conjures up amazing botanical displays at the Philadelphia Flower Show, the largest indoor garden show in the country. Today, she’s joining me to preview America in Bloom, her most ambitious exhibit ever.

America In Bloom

The Philly Show draws gardeners and flower lovers eager for an early dose of springtime. She’s calling the large floral display a botanical road trip of a lifetime, as it celebrates flowers blooming across the U.S. – and in the exhibit’s description, Jennifer writes: “There’s nothing better than hitting the open road and experiencing the beauty of our nation’s public gardens, arboreta, and natural landscapes along the way!”

Tammy Tulip by Jennifer Reed for American Flowers Week 2021
Tammy Tulip by Jennifer Reed for American Flowers Week 2021
The Romance of Peonies by Jennifer Reed for American Flowers Week 2023
The Romance of Peonies by Jennifer Reed for American Flowers Week 2023

Another reason I invited Jennifer to chat with me for this episode is to share her advice to aspiring botanical couture designers thinking about submitting a floral fashion to be part of Slow Flowers’ American Flowers Week campaign later this year. We will review the two floral fashions Jennifer designed for the 2021 and 2023 campaigns – including seeing photos of her work and hearing her secret tips for success.

Thanks so much for joining me today! Here are links to the feature stories we included in past issues of Slow Flowers Journal about Jennifer’s two Botanical Couture looks – including Summer 2021 with Tulip Time, and last summer’s cover look – Jennifer’s dreamy and romantic peony gown.


Happy Valentine’s Day

Slow Flowers on The Weather Channel – click to watch

Slow Flowers has enjoyed some fun news coverage, including with INC. Magazine and The Weather Channel. We’re thrilled that the press is paying attention to the importance of local and seasonal flowers for gifting bouquets and arrangements.


Northwest Flower & Garden Festival

It’s also the beginning of flower & garden show season, with today’s opening of the 2024 Northwest Flower & Garden Festival in Seattle. If you attend, please come and say hello at the Main Stage, where Slow Flowers is hosting Blooms & Bubbles, the daily DIY flower and plant workshops! We’re excited to meet and great our members, seven of whom are teaching and speaking at the show.


February 23, 2024 Slow Flowers Member Meet-Up with Lennie Larkin

One more item of note – if you’re a newsletter subscriber, you’ve already seen the announcement that the February Slow Flowers member virtual meet-up will take place on February 23rd, postponed due to Valentine’s Day. Save the date for next Friday’s session with Lennie Larkin of b-side farm and author of Flower Farming for Profit – we’ll hear her insights on pricing and profitability for flower growers – Preregistration is required – bring your questions and I hope to see you there!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

And thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; Less Jaunty; Great Great Lengths
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 644: Roadside Blooms’ Toni Reale – on taking risk to buy land and build a new flower shop in North Charleston, South Carolina

Wednesday, January 10th, 2024

Today’s guest is longtime Slow Flowers member Toni Reale, owner and creator of Roadside Blooms in North Charleston, South Carolina. Let’s learn about how she takes risks to grow her diversified floral and plant enterprise – I’m certain that you’ll gain some tips for your business!The shop specializes in weddings, events and everyday deliveries using near 100 percent American- and locally-grown blooms.

Toni Reale, Roadside Blooms
Toni Reale, Roadside Blooms

Toni founded Roadside Blooms with a story to tell and a mission to share, believing that beauty and sustainability don’t just co-exist, they work in concert. With over 10 years of experience in the event-planning and floral-design industries, Toni’s many adventures led her to successful entrepreneurship of a values-based enterprise. She has a Master’s degree in geology and taught geology at the College of Charleston; she converted a 1971 British ice cream truck into a mobile flower shop (the original Roadside Blooms) and is a leader of Charleston’s “green and local” movement, Toni has served on various nonprofit boards, including the Charleston Green Fair, and she was recognized as one of Charlie magazine’s “50 Most Progressive” in Charleston in 2014.

Toni Reale (right) and Laura Mewborn (left)
Production day at the Seashore Farmers’ Lodge No. 767; Toni Reale (right) attaches a vibrant palette of Lowcountry S.C.-grown blooms, including those from Laura Mewborn of Feast & Flora Farm (left).

Toni partnered with Laura Mewborn of Feast & Flora to create a beautiful botanical couture design for American Flowers Week 2019, collaborating with her friend Giovanni Richardson, a Sea Island Gullah Chieftess, who modeled the historically significant floral garment. I’ll share a link to their story in today’s show notes.  

The Roadside Blooms team (Toni Reale is second from right)
The Roadside Blooms team (Toni Reale is second from right)

Let me tell you why I asked Toni to be my guest today. We have been tracking the innovation in the floral retail space over the past years, and when I learned that Toni expanded Roadside Blooms to a larger store this past summer, I wanted to learn more. As you may have heard in our 2024 Slow Flowers Floral Insights & Industry Forecast, which I shared in last week’s episode, one of our key insights is called “Floral Literacy.” I shared about the exciting retail news that Slow Flowers members represent a countertrend in brick-and-mortar retail, including Roadside Blooms’ new retail floral spaces, and others’ new ventures, which are closely associated with values, community, and an unique approach to locally-sourced flowers.

So let’s jump in and meet Toni Reale of Roadside Blooms. Toni filmed a few short video clips to share the interior and exterior of her new shop and I’ve edited those into my recent interview with her. Thanks so much for joining us today – I am so inspired by the story that Toni Shared and she gave me a jolt of encouragement that I hope you felt, too. Her approach to a collaborative entrepreneurship is her “secret sauce” for success. We wish her continued success in the coming year!

Find and follow Roadside Blooms design studio on Instagram
Follow Roadside Blooms retail shop on Instagram
Follow Roadside Blooms retail shop on Facebook
Follow Roadside Blooms on TikTok


News of the Week!

Slow Flowers Summit 2024
Banff Centre for Arts and Creativity
Banff Centre for Arts and Creativity

The Slow Flowers Summit Early Bird Registration campaign has come to a close and we congratulate the folks who took advantage of the money-savings opportunity to grab early registration! Ticket sales continue through June – and if you’re already a Slow Flowers member, you’ll receive $100 off your registration, which is the equivalent of the Standard annual membership, so it basically pays for itself! In the coming weeks, we’ll be highlighting more of our speakers and more about some of the special experiences associated with joining our community in Banff, Alberta, Canada – June 23-25th!


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com. It was nice to hear that Toni works with her local Charleston branch of Mayesh to source American grown flowers – that’s good news!


Slow Flowers Podcast Logo with flowers, recorder and mic

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music Credits:

Drone Pine; Waterbourne; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 642: Debra Prinzing Reflects on Slow Flowers Society’s 2023 Year in Review

Wednesday, December 27th, 2023

Slow Flowers Society 2023 Year in Review with Debra Prinzing

News of the Week

Slow Flowers Summit 2024

Our commitment to featuring a diversity of subject matter experts and experienced voices, not to mention bringing the Slow Flowers Summit to an unforgettable location, will continue for 2024. And for the first time, we’re hosting an international Summit at Banff Centre for Arts & Creativity in Banff, Alberta, Canada. Please join us, June 23-25, 2024. Save $100 off your registration if you grab your seat by December 31, 2023. Slow Flowers Members always receive $100 off their registration, so you’ll save double if you are a member!


Thank you to our Sponsors

Slow Flowers Society 2023 Sponsors
Slow Flowers Society 2023 Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor for 2023, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you, Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you, Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Thank you, The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.


Coming Up in January

Cover Slow Flowers Floral Insights & Industry Forecast for 2024

Next week, for our first episode of 2024 on Wednesday, January 3rd, I will be joined by BLOOM Imprint’s Robin Avni to co-present our 2024 Slow Flowers Floral Insights and Industry Forecast.

Join us for the first look at seven emerging themes in the floral design, flower farming, gardening, and sustainability lifestyle market. We will also release our 38-page report to share with you.

Coming up in 2024, you’re invited to join our Slow Flowers Member Virtual Meet-Up on Friday, January 12, 2024 — when we welcome Slow Flowers member Jessica Stewart of Pittsburgh-based Bramble & Blossom — We’re calling this session our “secrets of a sustainable wedding florist.” Jessica will share her approach to communication during the sales process about how you design for seasonality sourcing from local flower farms; how to make this clear in contracts + proposals; and how she sources and plans for weddings and installations. Her expertise is priceless and you’ll want to join us and bring your sustainable wedding questions!


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining me today. The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.


Music credits:

Drone Pine; Long and Low Cloud; Long Await; Perspiration; Shift of Currents; Silver Lanyard; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Related posts

Episode 630: Celebrating our 10th Anniversary! From the Slow Flowers Podcast Archives – an Encore of Episode 475 with Talia Boone of Postal Petals

Wednesday, October 4th, 2023

I hope you have been enjoying our 10-year retrospective as I have. It has been so fun to reconnect with some of our Slow Flowers members who shared their stories on the Slow Flowers Podcast over the past decade.

Talia Boone by Nancy Hernandez
Postal Petals founder and CEO Talia Boone @ Nancy Hernandez

This week, I’m delighted to revisit my Fall 2020 interview with Talia Boone of Los Angeles-based Postal Petals. Postal Petals has a social impact mission through flowers and I’m excited to re-introduce Talia and her story in our conversation today.  Talia is a self-described floral enthusiast and DIY floral arranger.

Talia Boone (right) of Postal Petals
Talia Boone (right) of Postal Petals

Based in Los Angeles, Talia often shopped at the Los Angeles Flower Market during public hours, bringing home flowers to arrange and enjoy — as part of her personal creativity and mental health practice. Postal Petals’ origins date to the start of COVID when Talia sought out a direct-from-the-farm source for the flowers she yearned to have. In the subsequent three years, the venture has made inspiring strides for the local flower community, especially communities of women (and some men) for whom flowers are now a source of healing and wellness.

American Flowers Week with Postal Petals
American Flowers Week with Postal Petals – June 2021 @randyschwartzphoto

Let’s revisit my October 2020 conversation with Talia Boone. I can’t wait to share it with you as an encore episode in celebration of the 10th anniversary of the Slow Flowers Podcast.

Thanks so much for joining us today! I’ll be hosting an IG Live conversation with Talia today, October 4th, so check it out @slowflowerssociety – She promised me there’s a lot of news to update our Slow Flowers Community. You’ll find my conversation with Talia and all of my Slow Flowers Podcast 10th anniversary Live Chats in the archives there.

Postal Petals

And here’s a bit of a Postal Petals’ update:

During our IG Live conversation, Talia and I discuss Postal Petals’ current campaign to raise support for its series of free community wellness events. These are monthly events intended to provide a therapeutic experience that seamlessly weaves together the harmonious practices of yoga, meditation, and floral arranging to marginalized communities. While Postal Petals has been underwriting the costs of the free events for the last year and a half, a new crowdfund campaign will help continue making these events free and accessible and expand the offering to even more people in cities across the country. Check out the link to Postal Petals’ campaign here.


Thank You to Our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   


Slow Flowers Podcast Logo with flowers, recorder and mic

I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Drone Pine; Chymique; Highway 430; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 616: Meet the Creatives who designed our American Flowers Week 2023 Botanical Couture Collection

Wednesday, June 28th, 2023

In 2015, Slow Flowers introduced American Flowers Week, inviting flower lovers, gardeners, growers, and designers across the country to share their red-white-and-bluish blooms during June 28- July 4th.

The promotion celebrates domestic flower farming and engages people everywhere with local botanicals.

We use the hashtag #americanflowersweek to encourage flower fans to follow and enjoy the campaign’s beauty and floral diversity.

Since 2016 when American Flowers Week debuted its annual botanical couture collection with Susan McLeary’s red-white-and-blue floral Afro, we have  commissioned more than 50 wearable looks, created by our member designers and flower farmers.

So today, we’re unveiling our 2023 Botanical Couture Collection — it’s a Haute Couture Harvest!

You’ll find social media assets featuring the Flower Farmers coast-to-coast artwork by April Lemly, as well as badges of each individual botanical couture look, and fun resources that you can download and print to share, like our 50 States of Slow Flowers coloring sheets that feature each official state flower and a map of the U.S. I’ll be posting individual stories of our designers, flower farmers and creative teams during each day of American Flowers Week — and you can read those at the website or on @slowflowerssociety on social media.

American Flowers Week 2023 illustration by April Lemly
American Flowers Week 2023 illustration by April Lemly

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

This Week’s News

Slow Flowers Summit 2023

A program note: I recorded this episode just prior to the kickoff of the Slow Flowers Summit, our 6th conference and an event I love to describe as a TED Talk for Flower Lovers. If you’ve followed along  on social media at @slowflowerssociety and @slowflowerssummit on IG, you will have see all sorts of fun posted by Niesha Blancas, our social media manger, over the past three days — from dinner on the farm to floral design demonstrations and the immersive floral takeover of our venue, the Bellevue Botanical Garden.

It was an enriching and essential moment for the Slow Flowers Movement, for 150 of our members, supporters, partners, and friends, to come together to celebrate domestic flowers, floral agriculture, sustainable design, and the important connective tissue — a sense that we are a community and we are all working together to elevate local and seasonal flowers as a viable and vital facet of the floral marketplace. I’m sure I’ll be on an endorphin high that will continue for many months to come – hopefully until I see everyone again in 2024. I’ll have many more details, interviews, videos, and photography to share. Keep an eye out on social media or sign up for our newsletter to receive a sneak peek of the first content, which will be sent out on July 1st.


Slow Flowers Podcast Logo with flowers, recorder and mic

I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field; Clap Along; Falling Sky
audionautix.com

Episode 615: Slow Flowers Summit Speaker Round-up with our subject experts in Flower Farming, Floral Design and Sustainability

Wednesday, June 21st, 2023

We have an info- and inspo-packed show today in which you will meet six floral experts who will present at next week’s Slow Flowers Summit. I’m thrilled that all of these gifted and talented flower friends were able to join me in the virtual studio this past week for a quick introduction and lively conversation.

Slow Flowers Summit 2023

The Slow Flowers Summit takes place on June 26-27, 2023, at the Bellevue Botanical Garden in the Seattle area. It’s our sixth annual gathering and we wanted to showcase as many speakers as possible, bringing a diverse range of ideas and creativity to our attendees. When Karen Thornton, our event manager, and I discovered that the meeting spaces at BBG could be divided to accommodate simultaneous breakout sessions, it seemed ideal to offer three subject tracks — we’ve never done this before, so it’s going to be fun to see how to move all the many people and places around in a short period of time. On Tuesday, there will be three options at both 11 am and 1 pm – before and after lunch and organized by floral design, flower farming and sustainability.

So today, you’ll meet all six of the experts who will present in these tracks. All are past guests of the Slow Flowers Podcast, so you may recognize their names and voices. For scheduling reasons, we recorded on two different days. First, you’ll meet Sarah Reyes of Wildflower & Fern, who is one of our sustainability speakers; and you’ll also hear from both of our flower farming speakers, Tracy Yang of Jahn Co. Flowers and Dee Hall of Mermaid City Flowers; then, in part two, you’ll meet Becky Feasby of Prairie Girl Flowers, the second sustainability speaker; and both of our floral design presenters, Gina Lett-Shrewsberry of Inspirations by Gina and Valerie Crisostomo of Black Girl Florists.

View the entire Slow Flowers Summit Schedule and Program here.

Thank you so much for joining me today! If you’re still thinking about attending the Slow Flowers Summit, there is still time to register, so please reach out with any questions — we may be able to connect you with an attendee who has an extra ticket to sell. Contact us here: info@slowflowers.com.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

He Has a Way; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 592: Creating a sustainable, streamlined, and low-stress wedding floral business with Carolyn Kulb of Bloom Poet

Wednesday, January 11th, 2023

It’s the first week of January and if you’re like me, you already have swept away the holiday decor and turned the calendar page to 2023. It’s time to shake off 2022 and dive into the new year with a fresh attitude and new commitment to shape our floral enterprises so they not only reflect our personal aesthetic, but also honor our values, personal mission, and the way we want to show up in this world.

Caroly Kulb of Bloom Poet (c) Janet Lin Photography

So I know you will be delighted to join my conversation today with Carolyn Kulb, Seattle-based floral designer and owner of Bloom Poet, a wedding and events design studio.

Carolyn may be familiar to you for two reasons: first, she appeared as a guest of the Slow Flowers Podcast in December 2019; and second, she was a 2021 American Flowers Week botanical couture designer whose futuristic ombre-hellebore dress generated a major wow-factor among the media and flower lovers alike.

In the past year, Carolyn has put all of her focus into the design side of her business, rebranding as Bloom Poet.

Florals by Carolyn Kulb
Spring florals by Carolyn Kulb (c) Janet Lin Photography

Here’s more about Carolyn Kulb: She is the founder and lead artist of Bloom Poet—a full-service wedding florist and event design company based in Seattle, Washington. Bloom Poet serves couples ready to create a meaningful and breathtaking experience for their wedding day. Carolyn helps couples dream big, embrace new ideas, and look to nature for inspiration. Carolyn also offers floral education and coaching to fellow florists and wedding pros. Through online classes and 1-to-1 coaching, Carolyn helps floral entrepreneurs learn proven methods for streamlining their wedding businesses and mastering sustainable floristry methods with less stress.

Carolyn’s work has been featured in national publications such as Flower Magazine, Aisle Society, Well Wedded Magazine, Trends Magazine, and Houzz.com. She has been invited to design, teach, and present across the country, including the Northwest Flower and Garden Show, the Slow Flowers Podcast, the Evolve Your Wedding Business Podcast, and American Flowers Week.

Carolyn believes that floral design is an art form, meant to tell the stories of our love. Carolyn wed her college sweetheart 12 years ago so they could serve in the Peace Corps together in Africa. After living in four countries and traveling in many more, Carolyn continues to draw upon multicultural art, architecture, and design influences in the way she crafts experiences for couples. She believes that in our culture, flowers are used to signify our most universal human experiences, and to tell our stories in ways that words cannot. This confluence of art, exploring cultural traditions, and helping people celebrate their milestones is what brought Carolyn to floral design years ago – and why she continues to love doing it.

In her free time, you can find Carolyn cuddling with her senior kitty, laughing with her husband, plotting where to travel next, tending her flower garden, writing music, spending time with friends, and learning Italian.

The analogous winter bouquet that Carolyn designed for the Slow Flowers Show, using all local and CA-grown fresh and dried botanicals

When I invited Carolyn to join me to talk about sustainable wedding florals, she also agreed to design for us on camera.

Part two of this show featured a fun demo in which Carolyn creates a lovely hand-tied wedding bouquet with all locally-grown and domestic flowers, with both fresh and dried ingredients.

Thanks so much for joining us today. As we discussed, Carolyn’s new course, Sustainable Wedding Design, goes live on Thursday, January 12th, and you can find the details at her website, carolynkulb.com. The 90-minute comprehensive training will teach you how to create impeccable, long-lasting wedding designs using foam-free and sustainable floristry methods. As an introductory rate, the course is $97 and includes a 30-minute live Q&A session at the end of the training – or the opportunity to submit questions in advance if you can’t attend the live session. I hope you check it out!.

Find and follow Carolyn at these social places:

Bloom Poet on Instagram and Facebook

Carolyn Kulb on Instagram


News for this Week

Emily Ellen Anderson business coach for artists
Emily Ellen Anderson of Curious Lola
January 13th Slow Flowers Member (Virtual) Meet-Up: Dive into the New Year with a Fresh Vision for your Floral Enterprise
You’re invited to join our special NEW YEAR conversation with Slow Flowers member Emily Ellen Anderson of Curious Lola. Emily is a business (& bravery) coach for artists. She helps creative entrepreneurs sell art to support their life, be willing to be seen and heard, and expand their own creative impact. Through a mix of practical strategy, business tools, and self-awareness exercises, artists who work with Emily grow their art practices in ways they never imagined were possible. The result is a self-assured, empowered artist who is deeply connected with their own creative genius. The result of which is, not surprisingly, a vibrant, flourishing business.  
Join Slow Flowers Founder, Debra Prinzing, as she hosts a conversation with creative business coach Emily Ellen Anderson at our January 2023 “Slow Flowers Members’ Virtual Meet-Up”Friday, January 13th (9:00 a.m. PT/Noon ET)Click on the link below for login details and join this enriching gathering!#slowflowersmeetup

Thank you to our sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

And thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

Music credits:
Waterbourne; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 591: Debra Prinzing Reflects on Slow Flowers Society’s 2022 Year in Review

Wednesday, January 4th, 2023

With 2023 here, it’s fitting to say goodbye to 2022 as we review the year’s highlights. All I can say about 2022 is that after slogging through the pandemic in 2020 and its aftermath in 2021, this past year felt like a sprint, not a marathon. The year seemed to race by so quickly, week by week, month by month, and the march of time propelled our beautiful and inspiring Slow Flowers community through the year, as we sought fulfillment, prosperity and peace — and balance in all things, right?! We lived our values, communicated our message, and supported one another in our shared mission. But wow, as much as the word *slow* is at the heart of all we do here, 2022 was anything but *slow*.

2022 Slow Flowers Society Year in Review

Yet, the annual ritual to pause, review, evaluate, and celebrate – as well as learn from — the lessons and experiences from our past year are activities I wouldn’t miss – and I want to share  with you!

The 50 Mile Bouquet 10-year celebration

One personally meaningful major milestone was the 10-year anniversary of the book that started us off on the Slow Flowers journey — The 50 Mile Bouquet. When it was published in 2012, The 50 Mile Bouquet was the first book to spotlight a major cultural shift and a transformation around how cut flowers are grown, designed and consumed, closely mirroring the culinary world’s locavore/slow food revolution.

interior spead The 50 Mile Bouquet
“Brimming with Blooms” documents the origins of the Seattle Wholesale Growers Market in The 50 Mile Bouquet.

One decade ago the floral industry was just beginning to ask for changes, seeking alternatives to imported, mass-produced and chemical-laden flowers. The 50 Mile Bouquet introduced some of the innovative voices of the dynamic new Slow Flower Movement: the organic flower farmers, the sustainably-motivated floral designers . . . and the flower enthusiasts who were increasingly asking, ‘Where and how were my flowers grown, and who grew them?’

interior spread The 50 Mile Bouquet
Melissa and Tutta Bella appeared in The 50 Mile Bouquet

The 50 Mile Bouquet included documentary-feature reporting and full color photography to bring readers into the farms and design studios of Slow Flowers practitioners. As the book that coined the phrase “Slow Flowers,” its relevance today is more important than ever, considering issues around climate change, supply chain limitations, and equity and inclusion in the floral marketplace. 

Fast-forward, here we are wrapping up 2022, and the issues around flower sourcing are just as timely and more important than ever! From my original storytelling in the pages of The 50 Mile Bouquet, the Slow Flowers Movement emerged, with the launch of the Slow Flowers Society and so many meaningful conversations through the Slow Flowers Podcast interviews and our other programs, content, advocacy and outreach to floral professionals and flower lovers alike.

Let’s take a look at our Membership!

membership map of US Slow Flowers membership
Map of Canadian Slow Flowers membership

We know that joining Slow Flowers Society as a member takes a financial commitment, a modest one that I believe offers incredible value for anyone in the business of communicating their brand in alignment with slow, seasonal, local and sustainable.

2022, for some, was a challenging year, as flowers continued to be bought and sold in a marketplace that is often based on cheap and convenient. Against that backdrop, we are so grateful to welcome 75 new flower farmers and floral designers who joined Slow Flowers Society as members in 2022. One Hundred percent of our focus is to add value to your investment in this organization. Since launching Slow Flowers in 2013, all of our revenue from membership subscriptions and partner sponsorships are poured right back into building Slow Flowers Society into a relevant and significant presence in the floral marketplace. Our strength in numbers has earned Slow Flowers a place at the table in mainstream floral circles, in the media, in conversations about the future of floriculture and floristry. That is priceless!

Slow Flowers Society educational benefits

In the past year, Slow Flowers Society has produced hundreds of hours of educational resources for you, from the weekly Slow Flowers Show and Podcast (and supporting blog posts) to our monthly Virtual Membership Meet-Ups, and info-packed monthly newsletters, to stories you read on slowflowersjournal.com and in our quarterly digital magazine Slow Flowers Journal, to the feature reports we produce with Johnny’s Selected Seeds for their newsletter – and more. It’s all about education, from growing and design advice to small business and marketing resources. When you add it all up, that’s incredible value for a small membership subscription.

Slow Flowers Meet-Ups 2022

In 2021, we hosted 10 Meet-Ups on a variety of topics important to our members, beginning with our January session when I co-presented our 2022 Slow Flowers Insights and Industry Forecast with Bloom Imprint’s creative director Robin Avni and closing up the year recently with our December Meet-Up focusing on value-added flower farm product development with Natasha McCrary of 1818 Farms and Sarah Wagstaff of SUOT Farm & Flowers.

Thousands have watched the replay videos with close to 8,000 impressions our YouTube channel! This is evergreen educational content always available to you and you can find the YouTube link to search all of our 2022 videos from the homepage of SlowFlowersPodcast.com.

Member appreciation month

October was our membership appreciation month, with our focus to highlight members and their floral stories ~ all across the continent.  During October, we brought weekly member conversations to IG Live and the Zoom Room, with even more opportunities to learn and hear from our members — people at the heart of the Slow Flowers Movement. The social media exposure was incredible, generating thousands of views and impressions. You met and heard from October 4th: On Farm Events with Chelsea Willis of @sweetdelilahfarm and Misty VanderWeele of @all_dahliad_up who shared how they stage on-farm events; we discussed retail floristry with Jill Redman of @forageflorals + Angela Turner of @belfiorefarm; Pam Parker of JP Parker Flowers led a tour of her retail flower shop and discussed being a farmer-florist, and wedding designer Jessica Stewart of @bramble_blossom_pgh shared her tips for keeping your studio sustainable.

We also produced a new Member Benefits Booklet with discounts and coupons from Slow Flowers Society and our sponsors. If you can’t find the link to the booklet, please reach out and we’ll be happy to share it with you. Speaking of reaching out, our membership services gained a boost this past September when Tonneli Gruetter joined us as community engagement and member manager. A flower farmer herself, Tonneli has jumped right in to connect with you, and enhance membership engagement — if you have a question or suggestion, she’s your front-line contact and you should feel free to reach out to her at membership@slowflowers.com.

Member Benefits Book

In November, we surveyed the Slow Flowers community – an annual exercise that informs our planning and forecasting for the year to come. Here are some highlights:

We asked Members how they engage with Slow Flowers Society and about their participation in the long list of benefits and features for 2022; Our Members cited the original benefit of joining Slow FlowersSociety, dating back to the launch of slowflowers.com as an online directory in 2014.

Nearly 70% of you mentioned the value of your Slow Flowers directory business listing
found at slowflowers.com.
43% of you use our Slow Flowers badges and logos on your businesses’
branding and communications.
One-third of you value being featured in Slow Flowers’ social media posts as a popular feature.

When it comes to Member Benefits

Respondents ranked top member benefits as follows:

69% Business listing on Slowflowers.com

43% Used Slow Flowers badges and logo on business branding/communications

34% Featured in social media post @slowflowerssociety

28% Purchased discounted tickets for Slow Flowers events

20% Attended Slow Flowers virtual meet-ups

20% Collaborated with other Slow Flowers members for special projects

18% Interviewed as guest on Slow Flowers Podcast

12% Participated in American Flowers Week

11% Participate in Slow Flowers Facebook Community

Where do you fall on this list? Are you missing out on features and programs available to you as a Member?! Take a moment to align our services with your floral enterprise! In 2023, we will continue these features, so if you’re not participating, that means you’re missing out on all the benefits of your membership!

Relating to Member Value, I’m so encouraged with these numbers:

81 percent of you rate the value of your Slow Flowers membership as high value or very high value – up from 75% in 2021
and 82 percent of you are very satisfied or extremely satisfied with their Slow Flowers membership, up from 78 % in 2021

We asked members to share key ways in which they find value in their Slow Flowers member benefits.
The top items:

80% of you say: I want to Align my business with the values of the Slow Flowers Movement and Show my support for the mission of the Slow Flowers Movement

70% of  you say: I want to connect with like-minded floral professionals and Educate myself and/or my staff about the importance of Slow Flowers.

We chose two thank-you gifts for our name drawing of those of you who completed our survey – and congratulations to our winners! On December 14th, I drew the names and announced the winners during an IG Live with Niesha Blancas, our social media manager:

Adrianne Gammie of Marilla Field & Flora received a Complimentary Premium Level Slow Flowers Society Membership for 1 year

April Vomfell of Flathead Farmworks received a Complimentary 2023 Slow Flowers Summit registration – June 26-27, 2023 in Seattle, Washington

Congratulations to Adrianne and April!


——————————————–

American Flowers Week 2022

For 2022, eight creative Slow Flowers individuals and teams participated in designing and producing our American Flowers Week botanical couture collection! These stylish and artistic floral fashions engage viewers with flowers and nature in new ways. We marvel how each look in the American Flowers Week Collection is unique to the location and season where it was produced and photographed — elevating flowers and foliages as works of art.

On June 29th, we invited the creatives who participated in our Botanical Couture collection to appear in the Slow Flowers Show and discuss their designs. And in conjunction with our American Flowers Week 2022 campaign, Slow Flowers Society and its publishing partner, BLOOM Imprint, released a special digital issue of Slow Flowers Journal, available for free download. The Summer 2022 edition featured our botanical couture collection and the stories of each designer, flower farmer and the floral ensembles designed with iconic American-grown botanicals. We already have five designers lined up to create looks for the 2023 American Flowers Week campaign so get ready to be wowed! And keep an eye out for more details on how to participate when we unveil our 2023 artwork next February.


Slow Flowers Summit 2022

In 2022, we produced an ambitious, fifth Slow Flowers Summit, as the 3-day gathering moved to lower Hudson Valley outside New York this past June. Since its inaugural conference in 2017, the Slow Flowers Summit has given attendees a chance to learn from artists, innovators, and thought leaders whose commitment to domestic flowers is at the heart of the Slow Flowers Movement. This past year gathered more than 125 progressive and sustainably-minded floral professionals from 25 states and two Canadian provinces.

Guests heard from seven inspiring presenters and enjoyed a farm tour, five design demonstrations, an interactive day of hands-on floral design, and a immersive maker-artisan experience. On Day One, attendees convened at The Red Barn at Maple Grove Farm in Bedford, New York, a private farm owned by local philanthropist George Bianco. On Days Two and Three, the Summit moved to nearby Stone Barns Center for Food and Agriculture and its Arts & Ecology Lab, which develops sustainable uses for all that a farm produces. Thank you to our partners, speakers, sponsors, and to all who attended this magical conference.

TJ McGrath teaching at 2022 Slow Flowers Summit

Here are a few Raves from our members:

I wanted to let you know how much I enjoyed the Slow Flowers Summit. From the beautiful day of flowering at Red Barn at Maple Grove Farm to the inspiring presenters and classes, to the impeccable Stone Barns Center with its amazing grounds and delicious farm-to-table food, it was a tour de force to be sure! I know the Slow Flowers team put in countless hours to make the Summit a wonderful experience for all and it really was. I feel like I have found my tribe in my fellow Slow Flowers members! Your spark of an idea has become an incredible movement!”

“I learned so much from fantastic speakers and presenters. My favorite part was meeting and getting hands-on (experience) working on installations with those experts and the wider community of attendees. I’m feeling inspired and I’ve picked up some new tricks of the trade!”

“We are so inspired by all of the growers, artists, florists and ALL of the amazing people we met at the Slow Flowers Summit and we had a great time learning and connecting with other like-minded farmers and designers! Beyond excited to be part of the Slow Flowers Society and the Slow Flowers Movement!”


Slow Flowers Summit 2023 speakers

The ambitious programming continues for 2023, with an expanded list of speakers, topics, and experiences taking place over two days at Bellevue Botanical Garden in the Seattle area, June 26-27, 2023. You’ll be hearing much more about the 2023 Summit in the coming months, but save the date and we hope to see you there.


@slowflowerssociety on Instagram

Slow Flowers communicates with our members through many channels, and we learned through this year’s Survey which of our methods are most used.

Ninety-five percent of members follow Slow Flowers Society on Instagram, while more than 40 percent engage with us via Facebook. The metrics for social media are easy to track, and they are impressive:

On @slowflowerssociety on Instagram, we have close to 41k followers, with an annual reach of 1.3 million. New in 2022 our social media manager Niesha Blancas launched reels on our @slowflowerssociety IG account, generating more than 165,000 views; clearly our most popular social media feature.


Subtext for Slow Flowers Society

We also launched a member texting service and we use it judiciously, not over-spamming, but utilizing the channel to get useful and timely information at your fingertips. We know people can gain their flower farming and floral design news in many ways, through many channels, and we want to make it easy for our members to receive what they want, when they want it.

Slow Flowers Newsletter

Our Slow Flowers monthly newsletter now reaches 3.6k subscribers, both members, followers, and fans who are interested in this Movement. We love producing the info-packed newsletter as it gives me a way to stop and reflect on all that has happened in any given month — chronicling everything from hosting our Slow Flowers podcast guests to featuring new promotional opportunities for members. The newsletter is a popular resource for our members – in fact, in the recent survey, more than two-thirds of you tell us you usually or always read it. You can always go back and read the archives from month to month; the archives are easy to find in the link at the bottom of slowflowers.com.


Slow Flowers Journal

SLOW FLOWERS JOURNAL

Earlier, I mentioned the special botanical couture issue of Slow Flowers Journal, published last June, that issue served as the launch of our quarterly e-zine. The digital magazine is co-produced with BLOOM Imprint, and our goal is similar to our book publishing efforts: to support stories by and about Slow Flowers members. The subscription to Slow Flowers Journal is free to our members, as a member benefit. In 2022, we shared the issue widely, as an introductory promotion. In 2023, we will charge a market-rate subscription for nonmembers, either on a per-issue or annual basis.

GardenComm GOLD Award for Slow Flowers Journal

Earlier this year, I’m proud to say that Slow Flowers Society and BLOOM Imprint received the GOLD Medal of Achievement for Slow Flowers Journal  in the Trade: Special Project category. The e-zine was published in June 2021 via Americanflowersweek.com and features the cover fashion and photography of Niesha Blancas of Fetching Social Media and model Jada Cruz.

bloom imprint home page
2022 Bloom Imprint publications

BLOOM Imprint, our floral lifestyle book publishing arm, continued its ambitious publishing schedule for 2022, producing four titles, including:

Black Flora in February
Growing Wonder in March
Small Farm, Big Dreams in April
and House + Flower in June.

Each of these books shared the beautiful message of a flower-centric life, and the expertise of authors and those featured in the pages.

Bloom Imprint press

These titles and our authors generated impressive attention in the media, and just to mention a few here: Veranda, Washington Post, Sunset Magazine, Atlanta Journal-Constitution, Better Homes & Gardens, Architectural Digest, Flower Magazine, New York Times, House Beautiful, Cottage Journal, Apartment Therapy, Garden Design, Canadian House & Home, The American Gardener, Homes & Antiques, Cultivating Place on Public Radio, Central Texas Gardener on Public Television, Martha Stewart Online, Seattle Times and Cottages & Bungalows, among others. This type of attention underscores the significance and relevance of the books BLOOM Imprint has been producing — and we’re so proud of this work.


National Garden Survey

For the past 2 years, Slow Flowers has partnered with the National Gardening Association and gardenresearch.com to include cut flower questions in their annual National Gardening Survey.

The 2022 survey expanded on the 2021 findings, revealing that consumer awareness, attitudes and behavior about domestic and local cut flowers has only continued to increase.

National Garden Survey LOCAL flowers stats

In the 2021 survey, 58 percent of respondents said it is very or somewhat important that the flowers they purchase are locally grown. In 2022, that number climbed to 65 percent — nearly 2/3rd of respondents prefer locally-grown flowers.

National Garden Survey AMERICAN GROWN cut flower attitude

The attitudes about American-grown flower purchases is also trending up — from 57% of respondents in 2021 who said it’s very or somewhat important that the flowers they purchase are U.S. grown, to 61% preferring domestic flowers in 2022.

Slow Flowers will again participate in and sponsor the National Gardening Survey that is conducted this month, with results ready to share this coming April. I can’t wait to see the needle continue to move up on this positive trend, so stay tuned!


Slow Flowers Podcast Logo with flowers, recorder and mic

Slow Flowers Podcast
Earlier I mentioned that 2022 was the 10-year anniversary of the publication of The 50 Mile Bouquet. During this year, 2023, we will celebrate the publication of the book Slow Flowers. Its publication in the spring of 2013 led to the launch of the Slow Flowers Podcast, with the first episode appearing on July 23, 2013.

Since that date, the Slow Flowers Podcast has defined this Movement. It was the first ever podcast about flowers, flower farming and floral design, and is an award-winning weekly program known as the “Voice of the Slow Flowers Movement.” Airing consistently, without fail, each week for more than 9 years, this important gift to the floral marketplace focuses on the business of flower farming and floral design through the Slow Flowers sustainability ethos.

Slow Flowers Video Show

Our lifetime downloads have now exceeded one million episodes, and in 2022 alone, due to a major distribution expansion that came along with changing our syndicate hosting platform, the Slow Flowers Podcast was downloaded more than 500,000 times.

On top of this, we have produced a full year of Video episodes, bringing you flower farm tours, studio tours, Q&As, design demonstrations, and a visual immersion into the podcast conversations. You can find the video episodes, which we post each week as the Slow Flowers Show on Youtube, FB Live, Linked in Live and IGTV. Our viewership continues to grow and further enhance how we share the Slow Flowers Movement with you.


The Slow Flowers movement aspires to change how consumers and professionals in the floral marketplace view their flower purchases. The movement involves every facet of the floral distribution pipeline — from breeders and growers to wholesalers, to florists, to consumers — as they ask for domestic, seasonal, and sustainably-grown flowers.

We value our members, partners, sponsors and others who pursuing similar values and goals.

Slow Flowers Partnerships

In 2022, Slow Flowers Society sponsored the Black Girl Florists Conference and sessions at the Association of Specialty Cut Flowers Conference. We provided scholarships to BIPOC florists and flower farmers to attend the Slow Flowers Summit and others who pursued continuing education.

We provided educational presentations at CalFlowers’ FunNSun, and spoke about the Slow Flowers Movement at the FREESIA Summit, the Great Grow Along conference, the Madison Square Park Conservancy Lecture Series, the Hardy Plant Study Weekend, King County Library’s Literary Lions, GardenComm International, Northwest Flower & Garden Festival, and for numerous garden clubs around the country.


Slow Flowers press

We contributed to and provided quotes for national and major market media, including stories that appeared in Cottage Journal, Veranda, Better Homes & Gardens, Business Traveler, The Oregonian, Society of American Florists, Johnny’s Advantage Newsletter, BizWoman Magazine, Mayesh Blog, and Avocado Magazine, and appeared on the Blooming Good Time Podcast and the Cut Flower Podcast.

All of these activities continue to elevate the idea and values of the Slow Flowers Movement; they are your ROI – your return on investment – for joining this organization; and these benefits ripple across the industry and inspire the consumer mindset about local and seasonal flowers. It isn’t a direct line but a multidimensional force that builds a network of support for you and your own floral enterprise each and every day.

Slow Flowers sponsors 2022

As we wrap up this year-in-review, I want to take a moment to thank all of our sponsors, including our lead Sponsor: Farmgirl Flowers, who has generously returned as our 2023 Lead Sponsor.

Our Major Sponsors for 2022 included:
Association of Specialty Cut Flower Growers
The Gardeners’ Workshop
Johnny’s Selected Seeds
Longfield Garden
Red Twig Farms,
Seattle Wholesale Growers Market
and Flowerfarm.com

Our Channel Sponsors for 2022 included:
CalFlowers
CoolBot
Details Flowers Software
DoorDash
Mayesh Wholesale Florists
and Scenic Place Peonies


emily ellen anderson of curious lola

Coming up in 2023, you’re invited to join our Slow Flowers Member Virtual Meet-Up on Friday, January 13, 2023 — when we welcome Emily Ellen Anderson of Curious Lola, a Slow Flowers member and business coach for artists and creatives — she’ll help us with a New Year re-set and you won’t want to miss it!

In late January, Bloom Imprint’s Robin Avni and I will co-present our 2023 Slow Flowers Floral Insights and Industry Forecast in a webinar format, produced in conjunction with the publication of our winter 2023 issue of Slow Flowers Journal. We’ll announce that date soon.


Thanks so much for joining me today. The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

Music credits:

Chymique; Game Hens; Gasland; Glass Beads; Lissa; Spindash; Yarrow and Root; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 564: Meet the Creatives who designed our American Flowers Week 2022 Botanical Couture Collection

Wednesday, June 29th, 2022

We are in the midst of American Flowers Week, which runs annually from June 28th through July 4th. In 2015, Slow Flowers Society launched American Flowers Week as an annual advocacy, education and outreach campaign to promote domestic and locally-grown flowers. The project encourages flower farmers, floral designers, flower enthusiasts and gardeners alike to share photographs of their blooms across social media with the hashtag #americanflowersweek.

Elevating local flowers and communicating the many reasons to support domestic floral agriculture and sustainable floristry are at the heart of the campaign. According to the 2022 National Gardening Survey, research sponsored by the Slow Flowers Society, 65 percent of Americans say it is very or somewhat important that the flowers they purchase are local (up from 58 percent in the 2021 survey). These numbers are trending up!

Town and Country for American Flowers Week
Town & Country’s in-store merchandising during American Flowers Week 2016

Sharing red-white-and-blue bouquets to commemorate Independence Day celebrations, is one way to woo the eye of the beholder. Today, you will meet the individuals and creative teams responsible for our 2022 American Flowers Week Botanical Couture collection. Together, they have drawn inspiration from nature, using design and art to bring deeper layers of meaning to their work.

Let’s jump right in and meet the creatives. You can see their botanical couture looks and learn how you can use the social media graphics for your own AFW promotional projects.

We know that creativity is not a finite commodity, although time and space in which to create is a priceless factor that can make the difference for so many florists, designers, and makers. We thank our talented Botanical Couture creatives value local, seasonal and sustainable flowers above all else and together, they are stimulating curiosity and changing  people’s relationship with flowers. 

I hope you’re inspired to participate in American Flowers Week. You’ll want to log onto Americanflowersweek.com and check out the Media Resources:

2022 American Flowers Week Press Release

Press Photos

Botanical Couture Badges

and Free Downloads:

2022 Artwork by Shelley Aldrich

Slow Flowers Journal – Summer 2022 Issue

What a wonderful preview! I want to share a special thank you to our Botanical Couture Sponsors who supported many of our florists and farmer-florists with donated flowers. Thank you to Carlos Cardoza of CamFlora Inc., a Watsonville, California-based family-owned flower farm, for providing stems of flowers and foliage for several of the looks.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.                  

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

And thank you to Mayesh Wholesale Florists for providing shipping, delivery and logistics support. In addition, we are grateful for Mayesh’s support of the Slow Flowers Podcast. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Our final thanks to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 864,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at the right.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Camp Fermin; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 563: Slow Flowers Summit 2022 bonus tours with Sylvia Lukach of Cape Lily Floral and Molly Culver of Molly Oliver Flowers

Wednesday, June 22nd, 2022

The fifth Slow Flowers Summit is coming right up and everyone involved is getting very excited to convene in New York’s Westchester County for three creatively informative and inspiring days centered around local flowers, sustainability and community — June 26 to June 28.

Today, I want to share two back-to-back interviews with Slow Flowers members in New York’s lower Hudson Valley and Brooklyn, both of whom are hosting bonus events built around the Slow Flowers Summit. You’ll meet Sylvia Lukach of Cape Lily Floral and Molly Culver of Molly Oliver Flowers.

Here’s the scoop: Our conference theme is Flowers as Artists Muse, and on Day Three our attendees will enjoy an immersive experience at Stone Barns Center’s Arts & Ecology Lab. According to Sylvia Lukach, after our fantastic final day, the party isn’t over! And if that’s not enough fun, Molly Culver has curated a fantastic NYC Flower District tour on Wednesday, June 29th. Learn more as you join my conversations with both women today.

First: On Tuesday evening, June 28th, Sylvia and several of the creatives of Makers Central in Tarrytown, New York, will host a studio tour and cocktail party in their shared artisan workspace — an exclusive opportunity for Summit guests only.

During the Slow Flowers Summit Arts & Ecology Lab programming, attendees will meet, Connor McGinn, a ceramic artist and owner of Connor McGinn Studio, and papermaker Natalia Woodward of Batflower Press. Sylvia Lukach will also be there to assist Blue Hill Restaurant operations manager and floral designer Philppe Gouze in his demonstration. She generously cooked up the Makers Central tour and after party and I’m so looking forward to attending and learning more about how her floral studio fits into a large makers space with so many creative mediums.

The Meet the Makers at Makers Central cocktail part is only open to attendees of the Slow Flowers Summit. Signup link is provided in today’s show notes.


Second: You’ll hear my conversation with Molly Culver of Brooklyn-based Molly Oliver Flowers, who will share a preview of her post-Summit program, a NYC Flower District Walking Tour, followed by lunch and studio visit to Molly Oliver Flowers’ space in Brooklyn.

Molly Culver’s NYC Flower District Walking Tour and Lunch/Design Demonstration at her Brooklyn studio are open to Summit attendees and other flower lovers. The morning and afternoon sessions are separately priced at $95 each and space is limited. You can join Molly for either session, or sign up for both! The cost of cabs (to be shared with other participants) and lunch is included in the workshop ticket.


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 861,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Long and Low Cloud; Yarrow and Root; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com