Debra Prinzing

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Archive for the ‘American Flowers Week’ Category

Northwest Flower & Garden Festival and SLOW FLOWERS Partner to Produce “Floral Wars” — featuring top professional florists competing head-to-head to create floral designs

Monday, December 11th, 2017

Media Contact:   Barry Bartlett, The Bartlett Group, 206.335.4694 or barry@bartlettgrouppr.com

FOR IMMEDIATE RELEASE

SEATTLE—”Floral Wars,” a new “friendly” competition between the Northwest’s most talented professional florists, joins the big line-up of feature attractions at the 2018 Northwest Flower & Garden FestivalFebruary 7-11 at the Washington State Convention Center in Seattle. The event is co-produced with Slow Flowers’ founder and creative director Debra Prinzing.

Presented by American Grown Flowers, “Floral Wars” will be held each day from 3-4 p.m. on the North Hall Stage. It pits two top floral artists against each other as they create three arrangements—a bridal bouquet, a centerpiece and a “surprise” floral creation—all in an hour or less. It’s a test of the contestants’ grace under pressure as they showcase American-grown flowers, USA-made floral accessories and eco-design techniques.

“Garden enthusiasts yearn for more flowers in their lives and ‘Floral Wars’ delivers on a promise—to inspire and educate our audiences with great ideas for floral design. It’s a fun way for showgoers to learn how to choose, combine and arrange flowers from your own backyard,” said event host, Debra Prinzing, author of Slow Flowers and The 50 Mile Bouquet. 

ABOUT THE COMPETITION
During the hour-long event, floral pros will be given several surprise buckets of stems, and with clippers, vases and ribbons in hand, they’ll demonstrate their unique aesthetic styles and share tips and techniques with audience members. Heightening the drama, watch how they react to our “secret” ingredients and unexpected challenges. 

Adding to the fast-paced fun, Corona Tools and Johnny’s Selected Seeds will provide door prizes and giveaways for the audience during the hour-long event. Showgoers are encouraged to arrive early to take advantage of café seating and enjoy a meal, snack, and a beverage while learning from the floral artists. 

ABOUT THE NORTHWEST FLOWER & GARDEN FESTIVAL
Celebrating 30 years of inspiring all experience levels, The Northwest Flower & Garden Festival showcases 18 magnificent, idea-generating display gardens, demonstrations and displays focusing on small space and container gardening, more than 100 free “how-to” seminars by top experts, shopping for a cornucopia of quality products, artwork and regional food items in the bustling Marketplace, and much more. 

DATES & TICKETS
Festival dates and hours are Wednesday through Saturday (Feb. 7-10), 9 a.m. to 8 p.m.; and Sunday (Feb. 11), 9 a.m. to 6 p.m. Early Bird adult tickets now on sale online and over 60 retail locations (until February 6) – $19; regular adult (at the door) – $24; youth (13 to 17 years) – $7; and children 12 and under are FREE.  For more information, or to purchase tickets online, visit www.gardenshow.com.

“Floral Wars” contestants include:

Wednesday, Feb. 7:
Melissa Feveyear, Terra Bella Flowers (Seattle) and Jessica Gring, Odd Flowers Floral Design and the Seattle Wholesale Growers Market (Seattle)

Melissa Feveyear of Terra Bella Flowers (left) and Jessica Gring of Odd Flowers Floral Design/Seattle Wholesale Growers Market (right)

Thursday, Feb. 8:
Gina Thresher, AIFD, From the Ground Up Floral (Kent) and Jon Robert Throne, AIFD, Countryside Floral & Garden (Issaquah)

Gina Thresher, AIFD, From the Ground Up Floral (left) and Jon Robert Throne, AIFD, Countryside Floral & Garden (right)

Friday, Feb. 9:
Rizaniño “Riz” Reyes, RHR Horticulture (Seattle) and Mick Payment, Flowers for the People (Bellevue)

Rizaniño “Riz” Reyes of RHR Horticulture (left) and Mick Payment of Flowers for the People (right)

Saturday, Feb. 10:
Anne Bradfield, Floressence (Seattle) and Kelly Sullivan, Botanique (Seattle)

Anne Bradfield of Floressence (left) and Kelly Sullivan of Botanique (right)

Sunday, Feb. 11:
Tobey Nelson, Tobey Nelson Events & Design (Langley) and Tammy Myers, First & Bloom (Issaquah)

Tobey Nelson of Tobey Nelson Events & Floral (left) and Tammy Myers of First & Bloom (right)

Floral Wars is made possible by:

FLOWERS/FOLIAGE: Certified American Grown Flowers is the exclusive provider of flowers and foliage used in the competition. Certified American Grown program ensures consumers of the domestic origins of their flowers and foliage and stands for the high quality, farm fresh blooms.

VASES/MECHANICS: Syndicate Sales, an American manufacturer of vases and accessories for the professional florist.

RIBBONS: Offray Ribbons is the last U.S. manufacturer of woven satin ribbon for the floral and craft marketplace.

APRONS: Raw Material Design, a Seattle-based maker of aprons and other textile products.

About Debra Prinzing:

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American Grown Flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that stimulates consumers and professionals alike to make conscious choices about their floral purchases.

Debra is the producer of SlowFlowers.com, the online directory to American-grown farms, florists, shops and studios who supply domestic and local flowers.

Each Wednesday, approximately 2,500 listeners tune into Debra’s “Slow Flowers Podcast,” available for free downloads at her web site, debraprinzing.com, or on iTunes and via other podcast services.

She is the creator of American Flowers Week, launched during the July 4th week in 2015 with more than 5.0 million social media impressions in 2017.

Debra is a Florists’ Review Contributing Editor which produces the “Slow Flowers Journal” section. She is a 2016 inductee to the Garden Writers Association Hall of Fame and the author of 10 books, including Slow Flowers and The 50 Mile Bouquet.

Episode 324: Meet 2017 Mayesh Design Star Christy Hulsey of Colonial House of Flowers and Mayesh Wholesale CEO Patrick Dahlson

Wednesday, November 22nd, 2017

Christy Hulsey, Mayesh Wholesale’s 2017 Design Star, taught recently in Portland (c) Nicole Clarey Photography

Last month I traveled to Portland for a wonderful day hosted by Mayesh Wholesale, one of a series of design workshops featuring their 2017 Design Star, Christy Hulsey.

Christy is the owner and creative director of Colonial House of Flowers in Statesboro, Georgia, outside Savannah, and she was selected by Mayesh to be this year’s design muse. In the past, as I understand it, the creative inspiration and instruction of each year’s Mayesh Design Star program has mostly been video-based. This year was incredibly ambitious, with Christy signing on for a coast-to-coast tour of workshops and events.

I was so happy to spend time with Christy Hulsey of Colonial House of Flowers (center) and Mayesh Wholesale CEO Patrick Dahlson (far right) (c) Nicole Clarey Photography

As you’ll hear in our conversation, recorded after the all-day, hands-on workshop that she and her team presented, Christy and I met in 2014 at the Chapel Designers New York Conference, where Holly Chapple graciously asked me to speak about Slow Flowers. Later, Christy’s Colonial House of Flowers joined Slowflowers.com, inspired at some level, to honor Christy’s grandmother’s love of gardening and designing with seasonal flowers.

Team Colonial House of Flowers. Christy is in the front, wearing the linen apron; her sister Amanda Currier is immediately to the left of the ladder.

In fact, she mentions her grandmother’s influence often. When Christy joined the Design Star program, Mayesh posted a lovely Q&A with her for their blog. You’ll want to follow the link I share in the show notes to find that, but here are a few favorite excerpts:

In 2012, I assumed ownership of a little nearly 50-year-old landmark flower boutique that was in my family, called the Colonial House of Flowers. I believe the spirit of my grandmother’s creativity and ability to resourcefully create something sophisticated flutters through everything I do. In 2014, Amanda Currier, my sister, joined the Colonial House of Flowers team. Seasonally relevant flowers, branches, and fruit, are the true medium of my art. I’m ever thankful for my grandmother who always sent me into the garden, who brought me a found plant as a gift, and taught me to dig bulbs, grow cuttings, and stop at random roadside stands on family travels.  am really excited about the gaining momentum of American Grown Flowers. Slow flowers speak to me. I am excited the movement is finally coming to the Southeastern United States.

Christy Hulsey, with a detail of the all-American-grown floral flag (c) Certified American Grown photograph

Last December, I interviewed Christy for an Americanflowersweek.com story about the 8-by-12-foot three -dimensional American flag that she and a team created using only domestic flowers. The project was commissioned by Certified American Grown and it was on display at the Wholesale Florist & Floral Supplier Association conference in Miami.

Christy shared her story and taught compot design and hand-tied bouquet design at the Mayesh Design Star Workshop (c) Nicole Clarey Photography

Christy has had a whirlwind year and you’ll love hearing more about the Mayesh Design Star experience, which is coming to a close next month. She has taught workshops all around the country, sharing her design philosophy with professional peers, aspiring designers and floral enthusiasts eager for inspiration. In conjunction, she has also taught a number of succulent design workshops at Pottery Barn stores located in Mayesh cities. And she’s filmed numerous design videos. You can see a few of those here:

As an added bonus, Mayesh CEO Patrick Dahlson sat down with me to record a conversation, which you’ll hear after the Christy interview. This was a rare chance for me to hear more about the Mayesh story and to ask Pat to weigh in on the Slow Flowers movement to promote a greater level of local and seasonal flowers in the conventional wholesale floral channels. I wasn’t disappointed and I’m so glad you can sit in on our give-and-take.

Patrick Dahlson introduced the Mayesh Wholesale story to the workshop audience (c) Nicole Clarey Photography

Here’s a bit more about Pat Dahlson:

As one of nine children, all who are shareholders in Mayesh Wholesale Florist, Patrick has been the CEO of the company since 1985.  A natural born leader, Patrick has been a member of Vistage – an international CEO leadership organization – for 21 years. He is past president of Child Share, which helps place foster children in homes; Past President WF&FSA; Board member Southern California Flower Growers Association; and Past President Oakmont Country Club. Passionate about flowers, leadership and mentoring, Pat is also an avid golfer who enjoys yoga and Pilates workouts along with traveling with his three daughters, Alison, Kirstin and Desiree.

I also want to give you a head’s up about a couple things on the calendar where you can meet Christy Hulsey and Pat Dahlson:

On December 4-6th, Christy will host a Master Class At Musgrove Plantation on St. Simon Island, Georgia, with Susan McLeary of Passionflower.

Susan has been a guest of the Slow Flowers Podcast twice in the past and she is a good friend to the Slow Flowers community.

This two-day design intensive looks fantastic and I encourage you to check out the details, which include intimate design instruction with Christy and Sue, a focus on  foam-free, wire-free cascade bouquets PLUS living jewelry such as wrist corsages, shoulder corsages and Sue’s famous “floral tattoo.

You’ll also be part of a styled photo shoot by Lindsey Nowak and a portfolio of your photos by Corbin Gurkin. Click here for more information and to register!

On March 7-9th, 2018, floral business coach Kelly Perry hosts the first Team Flower Conference in Orlando, which features, among other speakers, Pat Dahlson and Christy Hulsey.

The conference is designed to help you take your floral business to the next level, and includes a presentation by Kelly pricing, ordering and cultivating creativity.

Christy will share the story of how she transitioned a small-town flower shop in rural Georgia to a nationwide brand, and Pat will cover the latest sourcing news and tips for working with your salesperson on substitutions, and he’ll share his passion for teamwork success in the floral industry. Click here for more information and to register!

Wow, wish I could be part of both of those amazing events!

 

The Slow Flowers Podcast has been downloaded more than 255,000 times by listeners like you. Thank you to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to family of sponsors:

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music Credits:

Bending the Reed
by Gillicuddy

https://creativecommons.org/licenses/by-nc/3.0/

Perfect (Instrumental Version); Once Tomorrow (Instrumental Version)

Additional music from:

audionautix.com

Episode 310: Gill Hodgson and Flowers From the Farm — an update on the British-Grown Floral Community

Wednesday, August 16th, 2017

I’m smiling along with today’s guest, Gill Hodgson (L) of Fieldhouse Flowers and Flowers from the Farm, a UK-based association of flower farmers and florists who promote British-grown botanicals.

Flowers from the Farm, the UK’s nationwide network of cut flower growers

In 2014, when this podcast was in its first year of existence, I met Gillian Hodgson “virtually,” as is the case for so many of us who value the positive attributes of social media.

On February 18, 2014, appearing on what was only the 30th episode of the Slow Flowers Podcast, I introduced you to Gillian and called her the Mother of the British Flowers movement.

A Yorkshore-based flower farmer and owner of  Fieldhouse Flowers, Gill founded Flowers from the Farm in in 2011.

The not-for-profit network run and administered solely by volunteers has grown to more than 500 members.

Most members are sole traders running small or micro businesses: farmers, smallholders and gardeners, who are using their knowledge of horticulture and floristry to grow and present a different range of flowers from those available in the supermarkets and the wholesale markets.

From Cornwall up to Scotland, and every region in between, these artisan flower farmers are growing old favourites: Sweet Peas, Bells of Ireland, Dahlias and Aquilegia, as well as trying out lots of new varieties.

Flowers from The Farm’s members grow for wholesale, sell to retail and event florists, as well as to the public at farmers’ markets and craft fairs. Some have farm gate sales or have teamed up with local shops to sell their bunches and bouquets.  There are also have online retail florists, and utterly brilliant wedding and event florists among the membership. Sound familiar? It’s a lot like Slowflowers.com, of course.

Love the beautiful new website for Flowers from the Farm (and PS, this image shown was one that Sarah Statham of Simply by Arrangement and several other Yorkshire members created for the 2015 British Flowers Week campaign)

Flowers from the Farm’s map of flower farmers and florists in the UK!

On the beautiful, new, 2.0 version of Flowers From the Farm’s website, relaunched recently, we learn this: Although the majority of British flowers are sold during the summer months, flowers can be grown in Britain all year round.  Scented Narcissi start to come out of Cornwall and the Scillies in October; tulips from Lincolnshire are in the shops for Christmas. Many members are skilled at forming gorgeous winter foliage, scented shrubs and the winter flowers into amazing displays during the shortest days.

Flowers from the Farm brings together all these growers and florists and provides local meetings and events, encouraging members to come together to build displays at all the big flower shows, holding workshops to improve members’ skills and – equally importantly – provide the place where you’ll make friends with like-minded people who will become your new work colleagues. Again, sounds a lot like our Slow Flowers community, right?

It was lovely to meet Gill Hodgson face-to-face after our long-distance friendship! She is as committed to putting British flowers on the map as I am about doing the same with American grown flowers.

Just over a year after Gill and I recorded our long-distance Podcast interview via Skype, I met her in person! Along with many other Flowers from the Farm colleagues, farmers and florists in the Yorkshire region, we gathered at a very special high tea hedl at RHS Harlow Carr, a beautiful botanical garden.

On that same trip, I met and interviewed Helen Evans of London’s New Covent Garden Flower Market who encouraged me to emulate British Flowers Week and launch American Flowers Week. I also met Sarah Statham of Simply by Arrangement, who hosted me in Hebden Bridge, a village in Yorkshire, and showed me (and my mother, Anita) the most magnificent, unforgettable time.

Here are links to those conversations, captured for past episodes of the Slow Flowers Podcast:

Learn About British Flowers Week with Helen Evans of London’s New Covent Garden Flower Market (Episode 197)

A Perfect Recipe: Floral Design Workshops and Delicious Local Food, with Sarah Statham of UK’s Simply by Arrangement (Episode 198)

Why am I going on and on about these wonderful British friends and their homegrown flowers?

Well, today, I have a lovely update for you — a new conversation with Gill Hodgson. To my complete surprise, and delight, I reunited with Gill in person last week at the Association of Specialty Cut Flower Growers’ regional meeting in Ontario, Canada.

I attended the fabulous and well-attended 2-day conference, hosted by many ASCFG Canadian members, after spending a few days at the Garden Writers Association symposium in Buffalo, NY. Once I realized that I could add a few days to my travels and spend time with ASCFG members, many of whom are involved in the Slow Flowers Community, I jumped at the chance.

And there, walking alongside me during a tour at Green Park Nurseries was my friend, Gill! On a whim, she decided to fly over to Canada to attend the conference and have a fun vacation with her husband.

Of course, with my digital recorder in my backpack, Gill had little choice but to sit down with me for a 30-minute interview. I asked her to update the Slow Flowers Community on news about the British-grown flower community and you’ll love hearing about what’s happening in a very dynamic hub for local, British-grown flowers ~seasonal, local and sustainable, much like the Slow Flowers narrative.

Here’s how you can follow Flowers from the Farm:

Flowers from the Farm on Facebook

Flowers from the Farm on Instagram

Flowers from the Farm on Twitter

The Slow Flowers Podcast has been downloaded more than 222,000 times by listeners like you. Thank you to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to family of sponsors

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.
Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Our music today:

Bonaparte Crossing the Rhine
by Shake That Little Foot
http://freemusicarchive.org/music/Shake_That_Little_Foot/Shake_That_Little_Foot/
https://creativecommons.org/licenses/by-nc-sa/3.0/

Episode 308: Kelly Shore’s Unforgettable Year and what happens when one floral designer embraces a local, American-grown sourcing philosophy

Wednesday, August 2nd, 2017

Kelly Shore, framed by Alaska peonies grown by Scenic Place Peonies in Homer, Alaska

Fun times in the 49th State and the Land of Peonies, with my Slow Flowers sister, Kelly Shore

Earlier this week, I returned home from five glorious days spent in Homer, Alaska, which has become one of my favorite places in the world. It was my fourth trip to Alaska in five years and my third to Homer, where peony farmers and Slow Flowers members Beth Van Sandt and Kurt Weichhand of Scenic Place Peonies offered me the most generous hospitality and friendship.

Alaskan Grown, our hosts: Beth Van Sandt and Kurt Weichhand of Scenic Place Peonies.

If you haven’t met this flower farm, here are two podcast episodes from our archives worth listening to:
Episode 282: News from the Alaska Peony Growers Association, including a conversation with Beth Van Sandt
Episode 154: Debra and Christina’s Alaska Peony Adventure, including Christina Stembel and Beth Van Sandt

Peonies and Glaciers = Homer, Alaska Beauty that inspires today’s guest, Kelly Shore

I was surrounded by flowers — not just peonies, which of course, steal the show, but all sorts of naturally and cultivated beauty in their high tunnels and the gardens around their home, as well as along the fields’ edges.

That beauty also lured today’s guest to Scenic Place Peonies and I couldn’t pass up a chance to record this interview with Kelly Shore, owner of Petals by the Shore, based in Olney, Maryland.

A sneak peek at the setting where last weekend’s peony-filled F2V dinner took place

The abundant fields at Scenic Place Peonies

As the featured floral designer for last weekend’s Field to Vase Dinner, produced by the Certified American Grown program, to which Scenic Place Peonies belongs, Kelly Shore brought passion, sensitivity, respect and love to everything she touched. The tablescapes incorporated both peonies and other foraged and cultivated botanicals — all from Scenic Place Peonies. And beyond that, Kelly shared Beth’s vision that the table designs reflect a sense of place, of Homer itself, of the fishing culture there, and of the rugged beauty of the state of Alaska.

Kelly Shore, on site in Washington, D.C., this past May, as part of the lead team of designers who created the First Lady’s Luncheon florals.

Here’s a little more about Kelly. Much of this introduction is excerpted from the January 2017 article I wrote for Florists’ Review magazine, which accompanied an extensive gallery of photography, called “Four Seasons of Floral Design.”

Kelly Shore began shopping at the local farmers’ market in her community several years ago. She was enchanted by the unique, fresh, just-picked flowers on offer and struck up friendships with the vendors, becoming a regular customer at the Olney Farmers & Artists Market, located in Olney, Maryland.

Having begun her career at the University of Illinois Urbana-Champaign campus flower shop in 2000, Kelly later worked in retail and freelanced as a wedding and event floral designer, while her boyfriend (now husband, Joe Shore) was deployed in Iraq.

Kelly and Joe moved to the Washington, DC area in 2010, where she expected to put her Education M.A. to work as a teacher. But classroom positions were hard to find, so she returned to floristry, not realizing it would become her lifelong profession.

Through friendships with other florists, she networked, studied and expanded her wedding and event floral design business, Petals by the Shore.

Petals by the Shore serves wedding clients in Maryland, Washington, D.C., Virginia and Pennsylvania, a densely-populated area where, Kelly says, “everybody seems to come back to when they get married.”

Kelly and I met briefly in 2014 when I spoke at the Chapel Designers’ New York Conference, but our friendship and mutual admiration has been cemented in 2017, thanks to the many ways our work has overlapped.

Kelly, Christy and Margaret formed the lead design team for the 2017 First Lady’s Luncheon. (c) Susie and Becky Photography

Some of the First Lady’s Luncheon florals created by Kelly and the team.

A few months after we collaborated on the Florists’ Review article, I was asked to recommend a floral designer to take the lead on the First Lady’s Luncheon, a time-honored, nonpartisan event that is presented by the Congressional Club. 2017 was to be the second time that Certified American Grown flowers were donated and designed for this luncheon and I immediately thought of Kelly as a candidate for the role. She joined the project and collaborated with Margaret Lloyd of Margaret Joan Florals, and Christy Hulsey of Colonial House of Flowers, two other Slow Flowers members who’ve designed for past Certified American Grown events.

This is one of my fav pics of Kelly, snapped while she wasn’t looking — and while she was Instagramming a peony that caught her fancy at neighboring peony farm, Chilly Root

I have to say, I think Kelly felt like it couldn’t get any better than being part of the featured design team at the First Lady’s Luncheon . . . and then she was invited to take on the peony-themed decor for the Field to Vase Dinner in Homer last weekend.

What a year she’s had and I think you’ll be inspired by her story, her commitment to working with flower farmers whenever she can, and her vision for changing how wedding and event flowers are sourced and used.

Thanks again for joining me today and sharing in Kelly’s enthusiasm about American grown flowers — from Maryland to Alaska and everywhere between.

Here’s how to find and connect with Kelly Shore:

Petals by the Shore on Facebook

Petals by the Shore on Instagram

Petals by the Shore on Twitter

Petals by the Shore on Pinterest

Here’s how to find and connect with Scenic Place Peonies

Scenic Place on Facebook

Scenic Place on Instagram

I invite you to share your story, too — I’d love to hear it! You can find more stories about floral designers and farmer-florists in the inaugural issue of the Slow Flowers Journal — print edition — out now in the August issue of Florists’ Review.

Look for the August issue at Floral Supply Syndicate and your local wholesale florist, or take advantage of the special subscription offer that Florists’ Review has shared — 12 issues for $21 (which is 62% off the cover price) and I promise you that you’ll find inside each Slow Flowers Journal, our mini-magazine, the stories, news and resources important to you.

The Slow Flowers Podcast has been downloaded more than 217,000 times by listeners like you. Thank you to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to family of sponsors for 2017:

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Slow Flowers Summit Recap and Review

Tuesday, August 1st, 2017

It’s hard to believe that one month ago, nearly 100 of us gathered together in Seattle for the first Slow Flowers Summit. Before too much time passes, I want to personally thank you everyone who attended and invested their time and presence in sharing this incredible experience with me and others in the Slow Flowers Movement!

Here are a few of the Raves we’ve received to date:

The Slow Flowers Summit was a great platform for discussing important issues, the most important for me being diversity and inclusivity in the business. . . a fantastic event with something for everyone that didn’t shrink from the more challenging issues facing us.

The Slow Flowers Summit was hugely inspiring to me as a grower and an entrepreneur. It was a wonderful opportunity to meet other like-minded people who are successfully uniting their passion for flowers with a vision for a better world.

The Summit offered a day of inspiration and conversations. Being in the presence of other men and women who are passionate about their craft and the world behind the flowers was inspiring and uplifting. The value of the people that I met, the conversations that we united around, and the ideas that I left with made the day invaluable. I hope to be back year after year.

My participation in the Summit has sparked new ideas regarding how I grow my business. I’m inspired to think bigger and connect with a larger audience of like-minded flower people.

Thank you to our presenters for their intelligence, ideas and wisdom:

Above, from left: James Baggett, Riz Reyes, Nicole Cordier Wahlquist, Chantal Aida Gordon, Emily Ellen Anderson, Teresa Sabankaya, Amy Stewart, Debra Prinzing, Lisa Waud and Leslie Bennett

Who attended? Here’s a breakdown of how attendees identified themselves* in our post-Summit survey:
Florist/Floral Designer: 50 percent
Flower Farmer/Farmer-Florist: 27 percent
Educator: 14 percent
Media: 10 percent
Flower Gardener/Floral Enthusiast: 10 percent
Other categories: Wholesale floral managers, horticulturists, online floral retailer
*respondents were allowed to choose more than one category

We asked: “Was the Summit content relevant to you and your business?” Attendees ranked this answer 4.22 out of 5.0 
We asked: “What elements of the Summit were valuable to you? Attendees ranked these choices as follows:
1. Connecting with other Attendees
2. Connecting with Speakers
3. Learning about new Resources & Skills
4. Playing with Flowers (Flower Wall and Flowers on Your Head)

Panelists, from left: Chantal Aida Gordon of thehorticult.com blog; Leslie Bennett of Pine House Edible Gardens; Riz Reyes of RHR Horticulture; and Nicole Cordier Wahlquist of Grace Flowers Hawaii

Our Master of Ceremonies, James Baggett of Better Homes & Gardens magazine.

Emily Ellen Anderson of Lola Creative

Keynote speaker Amy Stewart, author of Flower Confidential and many other bestselling titles.

Lisa Waud of pot & box, Flower House Detroit and Detroit Flower Week

Enjoy our PICTURES!! Summit photos are here for your enjoyment and use. Follow this link to see/download.
Please credit (c) Hannah Brenlan and Luke Holtgeerts and use these hashtags: #slowflowersummit #americanflowersweek when you use any of these images. Thank you!

READ THIS. #SlowFlowerSummit 2017 is a HIT!
I loved reading one attendee’s thoughtful response with her takeaways from the Summit. Kit Wertz of Los Angeles-based Flower Duet wrote an extensive review in her July newsletter. You’ll want to subscribe to her newsletter! Thanks, Kit!

I can’t close without thanking all of our Sponsors and Volunteers.

I especially want to thank Stephanie Downes of Vanita Floral, @vanitafloral, our Event Manager Extraordinaire, and Niesha Blancas @nieshamonay, our Social Media Maven, from Poppy Social Media.

Seriously. Could. Not. Have. Done. The. Summit. Without. Them. xoxo

Our Audio/Visual Team was the best! Thank you to Hannah and Andrew Brenlan and the Brothers Holtgeerts (Henry and Luke).

A few of the many flowered and beautiful heads, thanks to Mud Baron for Flowers on Your Head

Thanks to Mud Baron of Muir Ranch for adding a festive, Instagram-worthy “flowers on your head” element to the day!

I’ve received personal notes from so many of you — and I promise to write back as time allows. I hope to announce a save-the-date for our 2018 Summit — on the East Coast — very soon.

Until then, continue to Inquire, Inform, Include, Instigate and Inspire!

Episode 305: American Flowers Week Recap & Rebecca Reed of David Austin Roses

Wednesday, July 12th, 2017

David Austin English Garden Roses are becoming more important than ever as cut flowers for floral design.

This week we’re continuing to celebrate the success of the third annual American Flowers Week, while also hearing from Rebecca Bull Reed, U.S. Sales Executive for David Austin Roses, this week’s guest.

I’m so pleased that Rebecca agreed to lecture on David Austin Garden Roses to the florists and farmers of the Seattle Wholesale Growers Market this past spring. I was able to record Rebecca’s presentation in late April and I’ve been waiting for the perfect time to share it with you.

But first, let’s wrap up the news of American Flowers Week! I have new campaign numbers to share — 5 million and counting! That’s the social media impressions generated by YOU and YOUR Instagram & Twitter Posts in the past 30 days!! #AmericanFlowersWeek has exploded — just like fireworks!

Rita Anders of Cuts of Color in Weimar, Texas, delivered American Flowers Week bouquets and bunches to Central Market stores in Houston.

In our third year, participation in AFW more than tripled the impressions generated last year, putting #americanflowersweek on the map in all 50 states!

[Imagine the true metrics if Facebook let us track hashtags? Just sayin’!]

Thank you to each one who joined in! The Slow Flowers Community has the momentum to effect change in the marketplace, so continue posting and sharing the #slowflowers message every week of the year!

Tammy Meyers of First & Bloom outside Seattle created a beautiful styled photo shoot for American Flowers Week.

The 3rd Annual American Flowers Week has come to a close and it was our best ever! With participation across the U.S. in all sectors of the floral industry, this New Floral Holiday is waving the flag and making a splash from coast to coast.

This year, Slow Flowers, which presents American Flowers Week, commissioned five floral-inspired fashion shoots depicting iconic American grown blooms. The designers who contributed their creativity and artistic talents teamed up with generous flower farms that donated stems straight from their fields and greenhouses.

Four of the five looks are shown above. We’re saving the final look to feature in an article that will appear in the August 2017 issue of Florists’ Review — so stay tuned for the big reveal! Our All-American floral looks would never have been possible without the support of Slow Flowers’ sponsors, including Certified American GrownArctic Alaska Peony CooperativeLongfield GardensSyndicate SalesSeattle Wholesale Growers MarketJohnny’s Selected Seeds and Association of Specialty Cut Flower Growers.

Flower farmers and floral designers threw design, education and arranging parties around the country during American Flowers Week. This signage announced the Zinnia-themed design event staged by the new Lowcountry Flower Growers at a Charleston, S.C.-area farmers market.

American Flowers Week inspired grocery stores like Town & Country Markets and New Seasons in the Pacific Northwest, Central Market in the Houston area and Whole Foods Markets in the Mid-Atlantic region. Farmer groups in the Southeast, in Maryland, in New York’s Hudson Valley staged flower arranging parties and partnered with creative florists, continuing to build community and educate floral designers and consumers in their marketplaces.

Get out your crayons: Our American Flowers Week Map of State Flowers!

In other places, florists created beautiful styled shoots and designed promotions to benefit charities, like Kathleen Barber of Erika’s Fresh Flowers, whose flowers raised funds for Northwest Battle Buddies, a nonprofit partnering combat veterans with professionally trained dogs.

The media paid attention, too, with feature articles appearing in leading trade magazine Florists’ Review and a beautiful spread by Janet Eastman in The Oregonian.

Be sure to check out our show notes and links to posts at AmericanFlowersWeek.com to see beautiful photographs of campaigns, photo shoots, inspired posts and other resources. And stay tuned for next month when we announced plans for 2018 and how you can get involved in the planning for even more exciting ways to promote you, your flower farm and your floral designs!

Rebecca Reed, US Sales Executive for David Austin Garden Roses

Next up, Rebecca Bull Reed of David Austin Roses. I’ve known Rebecca as a professional friend for years — dating back to 2002, 3 and 4 when I was just getting started with my garden writing career and Rebecca was a garden designer who worked in sales at one of my favorite shops in town called Herban Pottery.

We continued our friendship through the Garden Writers Association after Rebecca moved to the Southeast to join Southern Living Magazine as a garden editor there for nearly a decade. We would see one another at annual GWA symposia and I always wished there was a way to reconnect with her more than once in a while. I was so excited when Rebecca returned to the Pacific Northwest in 2014, where she is now based as the US Sales Executive for David Austin Roses.

She is an accomplished horticulturist and garden communicator specializing in David Austin English Roses, bare root roses, own root roses, sales, marketing, project management, lifestyle publishing, photo shoot story production, instructional writing, garden design, product promotion, education, and public speaking.

I’ve seen so many of the David Austin’s garden roses at the Seattle Wholesale Growers Market, most of which are supplied as cut flowers by Dawn Severin of All My Thyme, a past guest of this podcast. Hearing from Rebecca may make you want to go back and listen to last year’s interview with Dawn — you’ll be inspired to add more David Austin garden roses to your cutting garden or flower farm — and to incorporate these beauties into your floral designs.

Find/follow David Austin Roses at these social places:

David Austin Roses on Facebook

David Austin Roses on Twitter

David Austin Roses on Pinterest

David Austin Roses on Instagram

Rebecca generously shared some of her lecture slides for me to post here.

 

Thanks so much for joining me today. It has been a crazy month and I’m so pleased that you have joined the conversation to hear from leading voices in the Slow Flowers Movement.

The Slow Flowers Podcast has been downloaded nearly 210,000 times by listeners like you. Thank you to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

 

 

Thank you to family of sponsors:

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.
Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.
Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music Credits:

Wingspan
by Blue Dot Sessions
 
Acoustic 1
by Dave Depper
Additional music from:

audionautix.com

Episode 303 The Succulent Bouquet with Marialuisa Kaprielian of Urban Succulents

Wednesday, June 28th, 2017

Welcome to DAY ONE of American Flowers Week, which continues through next Tuesday, July 4th, Independence Day!

The Slow Flowers Community is boldly sharing this message: Beautiful, fresh and seasonal flowers are worth celebrating! They are grown here, by real people on real U.S. flower farms!

This is our third year celebrating American grown flowers in all 50 states – coast to coast from north to south.

I’m thrilled with the incredible enthusiasm and participation from flower farmers, floral designers, retailers, grocery chains and avid gardeners who are joining in to help raise awareness about the origin of our flowers.

Your use of hashtag #americanflowersweek along with #slowflowers and your personal branding terms is an awesome way to engage with consumers and peers across the U.S.!

I’ve loved seeing the early posts as designers and florists have shared sneak-peeks of their projects on Facebook, Twitter & Instagram – flowers, signage, displays, events and special red-white-and-blue bouquets to celebrate American Flowers Week.

We’ll keep on re-tweeting and re-posting to spread the awareness and attention on social platforms – with the overall goal of getting more folks asking for and buying American grown flowers.

Get out your crayons: Our American Flowers Week Map of State Flowers!

Follow these links to the free resources available to you – as well as details about cool American Flowers Week projects our members are producing around the country (including a few that took place last week in the days leading up to American Flowers Week).

Check out Americanflowersweek.com to download graphics, logos, photography and social media badges that you can use in your own branding or social feeds.

And don’t forget to download our awesome USA Map of state flowers, including individual state coloring sheets. Add your logo and print copies to share and hand out to your community and customers.

I have one more important event to remind you about – the Slow Flowers Summit, which is happening this coming Sunday, July 2nd in Seattle at the Surf Incubator event space.

You’ve heard from some of our awesome speakers, and this Podcast has shared previews what’s on the agenda for an inspiring day of design innovation, personal inspiration and a bit of radical thinking to send you off with new ideas.

It’s not too late to sign up – we’re expecting and planning for a few last-minute registrants. If your schedule allows, I encourage you to join us!

Marialuisa Kaprielian of Urban Succulents puts her own brilliant twist on floral design with sedums, echeverias, kalanchoes and more!

Succulents + fresh flowers in a bouquet designed by MariaLuisa Kaprielian.

I’m so happy to bring you some succulent joy today, with a conversation I recorded in late May when I traveled to San Diego to teach.

I have loved seeing the designs, creativity and color sense in the succulent florals of Marialuisa Kaprielian. Marialuisa is the owner of Urban Succulents, based in San Diego. She’s a Slowflowers.com member whose company is uniquely suited for a thriving mail order floral business.

If you recall my podcast episode with Robin Stockwell, author of the new book SUCCULENTS, he mentioned commissioning Marialuisa to design the succulent floral arrangements that appear in his book. You can listen to that episode and see images of her designs in the show notes here.

Because San Diego has ideal weather for growing and producing succulent plants, it’s the perfect headquarters for Urban Succulents.

Marialuisa’s mission is to create living arrangements using only the finest locally sourced succulent plants.

All her succulent arrangements, wreaths, gift boxes, bouquets and other items are made to order so they are fresh when the recipient receives them.  Urban Succulents’ living arrangements and bouquets can be replanted, bringing more enjoyment — a gift that keeps giving, or growing in this case.

Succulent bridal bouquets aren’t always only green!

Thoroughly feminine!

Urban Succulents creates living florals for corporate events and galas, weddings and other festive occasions. For holidays and other gifting, the studio offers wreaths and succulent plant assortments.

Individual succulents, wired and ready to be used for floral design.

I know you’ll find our conversation inspiring – and I hope it gives you some new ideas for using succulents in your design work. Or, contact Urban Succulents to special order wired succulents to add to your designs (as shown, left).

I had serious succulent envy spending time with Marialuisa in her home, studio and vast garden filled with plants we never see up in the chilly corner of the Pacific Northwest.

You can find and follow MariaLuisa at these social places:

Urban Succulents on Facebook

Urban Succulents on Instagram

Urban Succulents on Pinterest

 

The Slow Flowers Podcast has been downloaded more than 204,000 times by listeners like you.

THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much. If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to our family of sponsors:

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew and Hannah Brenlan. Learn more about their work at shellandtree.com.

Episode 301: Slow Flowers Summit Preview #2 — meet Chantal Aida Gordon of TheHorticult.com

Wednesday, June 14th, 2017

Get out your crayons: Our American Flowers Week Map of State Flowers!

American Flowers Week and the Slow Flowers Summit are just around the corner — our week-long celebration of American-grown flowers and design begins on June 28th and continues through July 4th — check out americanflowersweek.com for all the cool details, including our just-released Coloring Map of the USA with every state flower designed by Jenny Diaz.

This is free for you to download, print and share with clients and customers this month. Feel free to add your own logo to the PDFs and get promoting! And I’d love to see your finished pages — when you post use #americanflowersweek. See All 50 State Flowers and download pages here.

We’re especially excited around here for the Slow Flowers Summit, which takes place on Sunday, July 2nd in Seattle during the heart of American Flowers Week. You’re invited to participate — and you can find all the details here. Tickets are selling at a brisk pace and it’s time to grab yours!

Learn how to make and dye beautiful ribbons using safe and natural plant dyes.

Susanna Luck, textile artist and floral designer

I’ve heard from many of you heading to Seattle to attend the Summit interested in knowing what else is going on when you’re here.

We’re sponsoring a fabulous one-day workshop held 11 am to 3 pm on Saturday, July 1st the day before the Summit at the Seattle Wholesale Growers Market.

I want to introduce you to Susanna Luck of Nettle Textiles, who’s calling the class The Art of Plant Dyeing.

A Portland textile artist and floral designer Susanna has been making and incorporating hand-dyed ribbons and linens into her design repertoire.

If you’re interested in learning more about naturally-dyed silks, cottons and linens to use in your work, you’ll want to sign up! Find the details here.

As you may know, I’ve invited many of my flower friends and floral crushes who I greatly admire to speak at the Slow Flowers Summit, including today’s guest, Chantal Aida Gordon.

We met virtually several years ago through our mutual friend Jennifer Asher of Terra Sculpture, when Jennifer asked me to share my insights with Chantal about the ins and outs of speaking gigs.

Country Gardens feature on Chantal & Ryan’s TheHorticult.com

When we finally met in person a few years later, I felt like a kindred spirit came into my life. Chantal and Ryan Benoit, her collaborator in the popular blog thehorticult.com, attended one of the Field to Vase Dinners that that I co-hosted in the San Diego area — at the Flower Fields. They endeared themselves further by posting a lovely review of the evening, which included Chantal’s engaging storytelling and Ryan’s beautiful photography.

Stylemakers in Better Homes & Gardens

I very much wanted to bring Chantal for Seattle to moderate a panel on inclusion and diversity in our green worlds of horticulture and floriculture. And she is coming – I’m so jazzed for our attendees to meet her. I was in Southern Cali last month to teach and I met up with Chantal in Los Angeles to record today’s interview.

A self-described plant nerd, Chantal puts a fresh twist on horticulture in her posts and writing.

Chantal Aida Gordon is coming to Seattle to speak at the Slow Flowers SUMMIT

Here’s a little more about her:

Born in Brooklyn and now a resident of LA, Chantal Aida Gordon is the cofounder of The Horticult, a site that covers where gardening intersects with culture—from horticulture and design to cocktails and art. (Bona fides include a spread in The New York Times and “Gardening Blog of the Year” from Better Homes & Gardens.)

Together with Ryan Benoit, they’ve written about community gardens, floral care, and DIY plant habitats.

Outside The Horticult, Chantal’s writing has appeared in The New York Times, Zagat Guide, and American Short Fiction.

Her favorite flowers to grow are epipyllums and her favorite cut flower is the dahlia.

Chantal is wrapping up work with Ryan on their first book How to Window Box, forthcoming from Clarkson Potter in Spring of 2018.

This book will show you how to build and plant window boxes in colorful, fun and inventive ways.

They’re putting a fresh spin on windowsill gardening with plant combinations both classic and unexpected. You can even pre-order How to Window Box on Amazon now!

Follow Chantal at these social places:

@chantalaida_garden

@thehorticult

The Horticult on Facebook

The Horticult on Pinterest

The Horticult on Twitter

 

It’s time to sign up for the Summit and you can find the registration link and more details at debraprinzing.com. The Summit’s mission is summed up in 5 simple but impactful words: We want to Inquire, Inform, Include, Instigate and Inspire!

The information you will gain in a single day at the Summit is an incredible value for just $175 — and members of slow flowers receive a great thank-you rate  of $135.

Your registration includes all lectures and coffee & alight breakfast, lunch and a cocktail reception with speakers — plus a flower lovers’ swag bag and chance to network with the doers and thinkers in our botanical universe.

Oh, and did I mention our signature cocktail? It’s The Herbarium, a concoction featured in our keynote speaker Amy Stewart’s NYT bestselling book The Drunken Botanist!

READ MORE…

Episode 300: American Institute of Floral Designers – AIFD – comes to Seattle for its annual symposium

Wednesday, June 7th, 2017

Stacey Carleton, Debra Prinzing and Anthony Vigliotta, on location at Brad Austin Imaginative Florals in Los Angeles.

This week’s guests introduce us to the American Institute of Floral Designers, AIFD.

The mission of this organization is to advance the art of professional floral design through education, service and leadership, and to recognize the achievement of excellence in this art form.

AIFD was established in 1965 and today is one of the leading nonprofit organizations in the floral industry, with a focus on professional development, accreditation and education.

I’ve known floral designers over the years who have achieved that coveted AIFD credentialing after their names and to be honest, I was a little intimidated. However, after getting to know these amazing talents and understanding how driven they are to elevate the profession, well, I have a different attitude now.

Stacey Carleton, AIFD, of The Floraculturist

One of those people who’s helped me get to know AIFD is today’s guest, Stacey Carleton, owner of The Floraculturist .

I first met Stacey virtually when I was writing an article about Jeanie McKewan, a wonderful flower farmer who owns Brightflower Farm in Stockton, Illinois. I asked Jeanie to connect me with some of her customers and one was Stacey, then a floral manager at a Chicago Whole Foods.

I was so delighted with Stacey’s response when I interviewed her — she was so committed to sourcing locally-grown flowers from farms like Brightflower and her comments enhanced the article by giving industry validation Jeanie’s practices, product and relationships.

And as these things go, Stacey and I became Facebook friends, but we’d never met in person. Now, she is the Marketing Chair for AIFD and I recently sat down with her for an interview about the organization.


AIFD’s National Symposium
is coming to Seattle, July 1 through 5 and since it’s in my own backyard, I plan on attending for a few days. You’ll hear us discussing the program and the various ways you can also attend — one need not be a member to take advantage of this incredible opportunity to hear from world class speakers like my friend Arthur Williams of Denver’s Babylon Floral Design, featured in a chapter of The 50 Mile Bouquet.

Here’s a bit more about Stacey:

Three of Stacey’s arrangements, created with all-local California-grown botanicals.

Stacey Carlton AIFD is a second generation floral designer and educator residing in Chicago. Her extensive educational journey is supported by her life-long training in floristry, horticulture, and visual arts. Inducted into The American Institute of Floral Designers in 2010, she is an internationally published artist most recently in the highly coveted 2016/2017 International Floral Art Book by Stitching Kunstboek.

Stacey is celebrating a three year consecutive win from Fusion Flower Magazine’s International Designer of the Year competition with four medals in 2016. Her freelance work has taken her across the country to different markets of the industry most notably in California designing for elite clientele in Los Angeles, Beverly Hills, Malibu, Santa Barbara, and Montecito.

Stacey created this arrangement while living in Southern California with locally-sourced ingredients.

She prefers to demonstrate her natural modern design aesthetic in large scale installations, wedding and event decor, visual editorials, floral fashion, and street art. Stacey has also developed a fabulous Aromatherapy “Bar” program to incorporate in her clients’ special events, and I’ll share the link to that innovative project, as well.

Follow Stacey at these social places:

The Floraculturist on Facebook

The Floraculturist on Instagram

The Floraculturist on Pinterest

Anthony Vigliotta, AIFD current president

We actually met in person to record this interview. Stacey was in Los Angeles to freelance for Brad Austin Imaginative Florals and I had traveled to SoCal to ultimately teach at In Bloom, for Flower Hill Promenade in Del Mar. I found her working in the most glorious setting, Brad’s home studio that’s imbedded in his beautiful courtyard and garden.

We took a moment to turn on the recorder and it was fun to add a bonus guest, Anthony Vigliotta, the current AIFD president who is based in Los Angeles and frequently freelances for Brad Austin, as well.

Both are clearly passionate about advancing the artistry of the floral and horticulture industry by supporting design education and encouraging individual style and techniques.

Follow Anthony on Facebook

Enjoy our conversation and follow this link to connect with AIFD when you’re in Seattle. I’m hoping that people coming to attend the Slow Flowers SUMMIT on Sunday, July 2nd, will consider hanging around for a few days to take in AIFD’s offerings.

Thanks so much for joining us today. You’ll find me at the AIFD Symposium on Monday, July 3rd at the downtown Seattle Sheraton, where Slow Flowers will have an exhibit during the morning Partners Expo — gotta get the word out about Slowflowers.com and the new model of floral design, right?!

Find AIFD at these social places:

AIFD Symposium Facebook Page

AIFD on Instagram

Conference Registration

Conference Full Program

The Slow Flowers Podcast has been downloaded more than 196,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much. If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Don’t forget to register for the Slow Flowers Summit — it’s less than 4 weeks away and tickets are selling at a brisk pace. The information you will gain in a single day at the Summit is an incredible value for just $175 — and members of slow flowers receive a great thank-you rate  of $135/ Your registration includes all lectures and coffee/light breakfast, lunch and a cocktail reception with speakers — plus a flower lovers’ swag bag and chance to network with the doers and thinkers in our botanical universe.

I can’t wait for you to join us in Seattle on July 2 during the heart of American Flowers Week!

Thank you to family of sponsors:

And thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And if you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

 

 

Music Credits:

Steadfast; A Path Unwinding
by Blue Dot Sessions
Chords For David
by Pitx
Creative Commons Attribution (3.0)
Additional music from:

audionautix.com

Episode 298: Slow Flowers Summit Preview #1 — meet James Baggett of BH&G and Emily Ellen Anderson of Lola Creative

Wednesday, May 24th, 2017

The countdown for American Flowers Week and the Slow Flowers Summit has begun — we’re only five weeks away from the June 28th kickoff of American Flowers Week 2017 and just shy of six weeks from the Slow Flowers Summit, which will take place on Sunday, July 2nd in Seattle.

You’re invited to participate in both — and you can find all the details and links here in this post.

I’ll be previewing as many of our Slow Flowers Summit speakers as possible over the coming weeks. First of all, please meet James Baggett, science and horticulture writer, garden editor at Better Homes & Gardens and a true pioneer in garden media.

I captured this photo of James Baggett in his “happy place” — in a garden. It was the White House Kitchen Garden, which made the moment all the more special! Our colleague, photographer Bob Stefko, can be seen working in the background.

On the road with JAB

James Baggett, showing off the many titles he creates with coworker Nick Crow, his art director. It simply mind-boggling to grasp their huge productivity – and it’s an honor to be one of their writer-producers.

I’ve written and produced stories for this incredibly generous and talented man for years and I count him as a friend. In fact, as I mention often, if given a choice, I’d rather be his friend for life than ever write a single story for him in the future.

James is definitely demonstrating his friendship and support for my passion by agreeing to be our master of ceremonies during the Slow Flowers Summit.

He’s flying to Seattle from his home town, Des Moines, Iowa, where BH&G and its parent company Meredith Corp. are based. As luck would have it, my travels took me to Des Moines last month when Meredith sponsored my lecture at the Wonder of Words festival on Earth Day. While there, I grabbed a short interview with James to share with you.

James A. Baggett has been a garden editor and writer for more than 20 years. In addition to his new role as BH&G’s garden editor, he shaped content at Country Gardens® magazine as its editor in chief for nine years after serving previously as editor of PerennialsTM and as the founding editor of Nature’s GardenTM magazines, both Better Homes and Gardens Special Interest Publications.

Early in his writing career, James wrote Martha Stewart’s “Arranging Flowers” book, which was released in 1999.

James also is the former executive editor of Country Living Gardener and Rebecca’s Garden magazines. He is the author of Flower Arranging, a Best of Martha Stewart Living Book (Oxmoor House) and the former garden editor of American Homestyle & Gardening.

James formerly gardened in New York City — where he tended a 10-x-20-foot garden behind an 1850 brownstone — and he now gardens in Des Moines, where all the available land surrounding his Arts & Crafts bungalow has been given over to flowerbeds, specimen trees and shrubs, and containers.

James has a Bachelor of Journalism degree, from the University of Missouri-Columbia’s famed School of Journalism. In 2015, the American Horticultural Society honored James with the B. Y. Morrison Communication Award, which recognizes effective and inspirational communication – through print, radio, television, and/or online media — advancing public interest and participation in horticulture.

“Garden writing is science writing with Jazz Hands” — James Baggett

Click here to download the James Baggett Profile, “Charming, Disarming and Engaging,” written by Maryann Newcomer for to the GWA Association of Garden Communicators newsletter. His curiosity and passion about everything in the natural world comes through in all aspects of his work and his life, and I’m thrilled that he’ll be joining us as the emcee for the Summit.

Emily Ellen Anderson of Seattle’s Lola Creative.

Next up, past guest of this podcast, Emily Ellen Anderson of Seattle-based Lola Creative. If you missed my interview with Emily (episode 168) you’ll want to go back and hear her entire journey of arriving at a floral career drawing from a background in landscape architecture.

It’s inspiring and it’s one of the reasons I asked Emily to speak at the Slow Flowers Summit on the topic of “Reinvention: Professionally, Artistically + Sustainably.” She will share her story and talk about how creatives are morphing with the changing cultural scene, changing aesthetic tastes and changing values.

And a huge bonus of having Emily involved in the Summit will be her “live” demonstration of building a foam-free floral wall.

It was during our recent walk-through of the Surf Incubator Event Space where our Summit will be held, that I recorded our short audio conversation. Our mutual friend Liz Browning of Laughing Girl Flowers was with us and we were all so excited to see the environment that will house the Summit gathering. We also discussed logistics of building a mini version of the massive floral wall that Emily and her team created for the 2016 Seattle Art Fair.

Her business, Lola Creative, is comprised of a team of art-minded, world-wandering, endlessly curious event and visual art professionals and ready to get obsessed with their clients’ projects. They specialize in design and production of bold events with a focus on brand enhancement and generating a meaningful connection between guests and a host organization, styled photoshoots and creative direction for online content and marketing campaigns, exceptional weddings for excellent couples. Lola Creative includes craftspeople, architects, project managers, marketers, writers, painters, organizational master-minds, and bold thinkers. Lola operates out of a light- filled studio in Edmonds, Washington, serving the entire state and Northwest region.

Lola promotes sustainable flower growing, low waste events, and low-impact practices of all kinds, including composting plant waste, reusing materials, and sourcing locally and responsibly. Lola Creative has ceased the use of floral foam for its toxicity and non-biodegradability. A portion of profits benefit scientific research, creatures, and kids’ education in entrepreneurship, art, and technology.

Check out Curious Lola, Emily’s blog where she shares tips, stories and videos about building, running and designing an event design and floral business.

Find/follow Emily at these social places:

Lola Creative on Facebook

Lola Creative on Instagram

Lola Creative on Pinterest

Thanks for joining us today. The Slow Flowers Podcast has been downloaded more than 191,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

It’s time to sign up for the Summit and you can find the registration link and more details right here.

The information you will gain in a single day at the Summit is an incredible value for just $175 — and members of Slow Flowers receive a great thank-you rate  of $135/ Your registration includes all lectures and coffee/light breakfast, lunch and a cocktail reception with speakers — plus a flower lovers’ swag bag and chance to network with the doers and thinkers in our botanical universe.

I can’t wait for you to join us in Seattle on July 2 in the heart of American Flowers Week!

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to family of sponsors:

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music credits:
The Zeppelin; Dirtbike Lovers
by Blue Dot Sessions
http://www.sessions.blue
https://creativecommons.org/licenses/by-nc/4.0/
Additional music from:

audionautix.com