Debra Prinzing

Archive for the ‘Creativity’ Category

Earth Day with Updates from Peterkort Roses and Floral Soil (Episode 190)

Wednesday, April 22nd, 2015

Earth-Day-Logo-2015 This week’s episode coincides with Earth Day, fittingly symbolic for the Slow Flowers Movement and flower farmers, floral designers and product innovators who are working to change our industry and push for progress to alter the status quo.

So I’d like to share a few news items as well as two follow-up interviews featuring guests of past Slow Flowers Podcast episodes.

Listen closely to find out how you can win prize packages from each of our guests – you’ll want to get in on the good stuff!

First off, if you enjoyed last week’s interview with Jenny Elliott and Luke Franco of Tiny Hearts Farm in New York’s Hudson Valley and Rachel Gordon of Taproot Flowers of Brooklyn, please check out more photos that I’ve added to the show notes. They’re onto something really special and I encourage you to listen if you missed that episode – and enjoy the beautiful flowers the three of them grow and arrange in their worlds.

FRD_posters_2015_photography_loweres2 Second, I want to share details about this week’s Fashion Revolution Day, which takes place on April 24th.

If you believe in Slow Flowers, you should also embrace and support Slow Fashion, which has so many parallels in terms of labor practices, environmental concern and trade policy.

Slow Fashion asks questions about the origins of the clothing we wear that are virtually identical to the questions Slow Flowers asks about the bouquets we bring into our homes.

Fashrev2015 Fashion Revolution Day 2015 marks the second anniversary of the Rana Plaza disaster in Dhaka, Bangladesh, which killed 1,133, and injured over 2,500 people.

According to Fashion Revolution’s data, one in six people work in the global fashion supply chain. It is the most labor-dependent industry on the planet, yet the people who make our clothing are hidden from us, often at their own expense, a symptom of the broken links across the fashion industry.

Wow, doesn’t that sound identical to the floriculture industry? On April 24th, coordinated teams around the world will challenge global fashion brands to demonstrate commitment to transparency across the length of the value chain, from farmers to factory workers, brands to buyers and consumers.

Zady.com, an innovative online fashion brand based in New York City, is serving as U.S. chair of Fashion Revolution Day. Slow Flowers has been invited to help promote the cause. Check out this Slow Fashion/Fashion Revolution event taking place in Brooklyn. Slow Flowers hopes to have ongoing involvement with Slow Fashion in the future.

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I am inspired by what the fashion industry has done in just two years to mobilize conscious consumers to care about the origins of their clothing — and in the future, I hope the floral industry will be just as vocal. I don’t wish for a fatal disaster to occur at an unregulated flower farm in a distant land to make us all wake up and start asking about the origins of our flowers.

What you can do on April 24th is to use your own social channels to get active. Take a photo of yourself wearing an item of clothing inside out. Tag the brand, share the photo on Facebook, Twitter and Instagram with the hashtags: #whomademyclothes and #fashrev.

Not to take away from this important endeavor, but perhaps you’ll be inspired to ALSO take a photo of yourself holding flowers that came from a US mega-retailer, big box store or supermarket and tag that retailer on your social sites with the hashtags: #whogrewmyflowers and #slowflowers. Just a thought.

Thanks for caring!

READ MORE…

Week 15 // Spring Awakening

Sunday, April 19th, 2015
The pods and buds are waking up. They're shouting, "we're here!"

The pods and buds are waking up. They’re shouting, “we’re here!”

It’s been a crazy week here in Slow Flowers Land, but after 8 days of travel, I’m so delighted to be home in Seattle for a week. Seattle has been good to us, with mid-60s to 70-degree weather.
 
Today was no exception. I clipped a bit of this and that – all from my awakening garden. It truly is a Spring Awakening here!
Just unfurled: a vivid yellow poppy

Just unfurled: a vivid yellow poppy

The delicate leaves and flowers that are pushing up through the April soil are each special in their own way. Here’s what I included in my spontaneous spring arrangement:

Variegated hosta leaves
Acid yellow smoke bush (Cotinus coggygria ‘Golden Spirit’)
The young tips of deer fern (Blechnum spicant)
Green-and-rust-variegated Epimedium leaves and a few flowering stems
Yellow poppies, flowers & buds

The final arrangement - all from April 18th in the garden

The final arrangement – all from April 18th in the garden

Love how all the season's new foliage works together.

Love how all the season’s new foliage works together.

A word about the vase. Christina Stembel of Farmgirl Flowers turned me onto“Wine Punts,” 100% recycled, made in USA, these beautiful vessels are wine bottles that have been repurposed into drinking glasses. Or, small vases. Available in sets of 4 in many colors. Love the size and the pale green hue.

Flowers for Brooklyn (Farmed in Hudson Valley), with Tiny Hearts Farm and Taproot Flowers (Episode 189)

Wednesday, April 15th, 2015
Tiny Hearts Farm of Copake, NY - a Hudson Valley cut flower farm destined for big things!

Tiny Hearts Farm of Copake, NY – a Hudson Valley cut flower farm destined for big things!

Luke Franco, one half of Tiny Hearts Farms

Luke Franco, one half of Tiny Hearts Farm.

Jenn Elliott, one half of Tiny Hearts Farms.

Jenn Elliott, one half of Tiny Hearts Fars.

I’ve often talked about the exciting changes we’re experiencing with the Slow Flowers Movement as a “cultural shift,” not a Trend.

I credit sustainability expert and founder of Ci: conscientious innovation, Kierstin DeWest, the very first guest of this podcast in July 2013, for teaching me this concept. Trends are often momentary; cultural shifts are significant, meaningful and long-lasting changes in the marketplace.

There is a cultural shift taking place that is redefining the relationships consumers, florists and flower farmers have with one another. This is happening at all levels of the flower pipeline, from U.S. Flower Farms large and small seeking Certified American Grown status to brand and label their flowers – in order to satisfy the demands, especially at the mass market – for transparency in flower origin, to the grassroots efforts, region by region, to connect the people who grow flowers with the people who design and sell them.

READ MORE…

Week 14 // A Visit to Laguna Beach to Play with Local Flowers & New Friends

Sunday, April 12th, 2015
A golden and green floral palette - with a beautiful echeveria as a focal element

A golden and green floral palette – with a beautiful echeveria as a focal element. (c) Perry Stampfel

 

Welcome to Week 14 of the Slow Flowers Challenge! 

Greetings from Southern California, where I have been teaching this week! It’s a great excuse to show off some of the flowers grown in Encinitas, California – by Dramm & Echter, an established farm that grows beautiful blooms.

At the invitation of Lynn Stampfel of Laguna Beach Garden Club, I traveled to Southern California earlier this week. This established and active group of gardeners graciously welcomed me to lecture about American Grown Flowers and the Slow Flowers Movement. We had 125 in attendance and it was a whirlwind. Why? Well, for some crazy reason, I had agreed to give a 30-minute slide lecture, followed by a 30-minute eco-design demonstration.

Above is the arrangement I created for the demo. I used a vintage brass planter – low and wide – in order to show how to use chicken wire as the internal mechanics of the container.

 

The floral elements were all grown locally – well, the next county over – at Dramm & Echter, an American grown flower farm with 40 acres of field-grown crops and 950,000 square feet of greenhouses. Dramm & Echter’s primary floral crops are gerberas, lilies, spray roses and protea varieties. Then there’s so much awesome foliage and textural varieties, including solidago, leucadendron, ruscus, eucalyptus and more.

Demonstrating with the flowers from Dramm & Echter

Demonstrating with the flowers from Dramm & Echter. (c) Perry Stampfel

Working with the Dramm and Echter sales team, I ordered $800 of their flowers and foliage varieties for Laguna Beach Garden Club’s afternoon event: A hands-on design workshop.

Twenty-five participants gathered in the courtyard of the local church that hosted our workshop under the lovely canopy of a melaleuca tree, we spent two hours arranging with those blooms. Everyone was encouraged to try using chicken wire or fluffy foliage or curly willow as the stabilizing matrix — all great alternatives to conventional chemical-base flower foam. I’m pleased to have been able to demonstrate the brand new Floral Soil plant-based product in one of my designs, shown below.

This vintage footed glass bowl contains Dramm & Echter florals, including gerberas, spray roses, wax flower, and two types of eucalyptus branches.

This vintage footed glass bowl contains Dramm & Echter florals, including gerberas, spray roses, wax flower, and two types of eucalyptus branches. (c) Perry Stampfel

Twenty-five Slow Flowers designers, all members of the Laguna Beach Garden Club, at work on their personal projects.

Twenty-five Slow Flowers designers, all members of the Laguna Beach Garden Club, at work on their personal projects. (c) Perry Stampfel

Floral Friendship: The Florist (Betany Coffland of Chloris Floral) and The Farmer (Lennie Larkin of B-Side Farms) (Episode 188)

Wednesday, April 8th, 2015
Betany Coffland (left) and Lennie Larkin (right). This photograph captured the friends holding flowers they grew for Chica Bloom Farm (Betany) and Petaluma Bounty (Lennie).

Betany Coffland (left) and Lennie Larkin (right). This photograph captures the friends holding flowers they grew for Chica Bloom Farm (Betany) and Petaluma Bounty (Lennie).

Bsidelogo Chloris Floral logo Attention emerging flower farmers and #farmerflorists!

A B Side boutonniere.

A B-Side boutonniere.

I know you’ll appreciate this week’s guests because they are both in the early phases of launching their floral businesses.

Either you’ve already been there so parts of their stories will sound familiar or you’re in the thick of building a floral enterprise – farming and/or design – and will draw inspiration from their candor about the challenges, opportunities and decisions about the direction to take.

With planting and harvesting season and months of weddings upon us, I can assure you that our episode is timely. Like all of my guests on the Slow Flowers Podcast, there is much to learn from what they have to share.

Please welcome Betany Coffland of Chloris Floral and Lennie Larkin of B-Side Farm. Together, they embody a unique collaboration for people who are growing and designing American flowers. Be wowed by the collective beauty of their work.

Betany, performing "Carmen" - Photo by Pat Kirk

Betany, performing “Carmen,” photo by Pat Kirk

This episode was recorded in the San Jose hotel lobby after the conclusion of ASCFG’s “Growers’ Intensive” last month.

Betany Coffland has always possessed an artistic soul. Her first career lies in singing opera where she trained at the Juilliard School of Music.

Often gifted with an armload of bouquets on opening night, Betany frequently imagined herself in a Jane Austen novel.

The quintessential professional, Betany has given us permission to include snippets of her operatic performances, including the French art song, “A Chloris.” Check out her professional opera site here. 

After moving to Sonoma County and reading the book, The Dirty Life, she was inspired to volunteer at a local flower farm to see if she would enjoy getting dirt under her nails and having the outdoors as an office.

A Chloris inspiration, photo by Paige Green

A Chloris inspiration, photo by Paige Green

Betany Coffland, portrayed in an scene inspired by Chloris, the Greek goddess of flowers, photo by Paige Green

Betany Coffland, portrayed in an scene inspired by Chloris, the Greek goddess of flowers, photo by Paige Green

Betany swiftly and deeply fell entranced with how stunning and heartbreakingly gorgeous locally grown flowers are.

For 18 months, she co-owned Chica Bloom Farm, acting as the lead designer and wedding coordinator.

She especially loved getting to know her community through delivering weekly flower CSA bouquets.

In the winter of 2014, Betany launched Chloris Floral. The namesake Chloris perfectly combines her two artistic endeavors, classical singing and floral design.

Not only is Chloris the Greek goddess of flowers, she is also the heroine of Betany’s favorite French art song, “A Chloris,” by Reynaldo Hahn.

This song has special meaning because it was performed by a dear friend at Betany’s wedding to her husband Joseph. Now part of Betany’s repertoire, she continues to perform A Chloris.

A Chloris Floral spring bouquet inspired by Vivaldi's Spring Concerto from The Four Seasons

A Chloris Floral spring bouquet inspired by Vivaldi’s Spring Concerto from The Four Seasons

Betany and her floral arrangement, Inspired by Debussy's symphonic work- La Mer

Betany and her floral arrangement, Inspired by Debussy’s symphonic work- La Mer

Chloris Floral is a flower design studio in Sonoma County committed to using 100% local and seasonal blooms grown using organic practices. By supporting and building upon the strength of the local farming community, Chloris ensures the availability of fresh, locally grown blooms necessary to create achingly beautiful old world designs.

A little bit country: flower farmer, Lennie Larkin

A little bit country: flower farmer, Lennie Larkin

A lush B-Side bouquet, by Lennie Larkin.

A lush B-Side bouquet, by Lennie Larkin.

In her “day job,” Lennie Larkin is the community farm manager at Petaluma Bounty, a nonprofit community farm that  works to create a healthy and sustainable food system for everyone in Petaluma, California.

At Petaluma Bounty, Lennie grows lots of vegetables and a seriously beautiful patch of flowers that are sold locally, including at farmers’ markets.

She will share her story, so I don’t want to give too much away, but let me quickly introduce Lennie’s new flower farming business, B-Side Farm.

B-Side Beauty, by Lennie Larkin

B-Side Beauty, by Lennie Larkin

She describes B-Side as a small, bustling flower farm that grew out of her obsession with fragrant blossoms.

It sits on a fertile piece of land in the rolling hills of Petaluma, in the southern pocket of Sonoma County, California. From show-stopping dahlias to rare foliages and simple herbs, B-Side specializes in favorite old-fashioned flowers, picked daily and bursting with dreamy scents.

Lennie’s flowers and arrangement supply a family of local-minded florists and specialty stores in Petaluma, San Francisco, and Oakland, and she welcomes orders of loose flowers and specialty arrangements for pickup straight from the farm. Read Lennie’s extended bio from her new web site.

NBflowercollective Lennie and Betany are founding members of the North Bay Flower Collective, a group of flower farmers and floral designers in the North SF Bay Area.

I love the motivation that led to the formation of the North Bay Flower Collective: To lean on each other for support and pull our resources together to build a flower growers’ alliance helping each farmer and florist to grow and thrive. 

Here are the links to Betany’s social sites for Chloris, to Lennie’s social sites for B-Side and to the North Bay Flower Collective.

You’ll want to follow these talented individuals and watch how their coming design season unfolds:

Find Betany here:

Chloris Floral on Facebook

Chloris Floral on Instagram

Chloris Floral Web Site

Find Lennie here:

B-Side Farm on Facebook

B-Side Farm on Instagram

B-Side Farm Web Site

Thank you so much for joining me this week and please return again, as I continue to share insightful and educational episodes recorded exclusively for the Slow Flowers Podcast.

Listeners like you have downloaded the podcast more than 42,000 times. Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Slow Flowers cited in Center for the Future of Museums’ “TrendsWatch 2015″

Sunday, April 5th, 2015
Please feel free to use this graphic to promote the Slow Flowers Movement to your own community of flower farmers, florists and customers.

Please feel free to use this graphic to promote the Slow Flowers Movement to your own community of flower farmers, florists and customers.

Out of the blue recently, an editor for the American Alliance of Museums’ annual TrendsWatch publication contacted me for permission to reprint the Slow Flowers‘ “Where do your flowers come from?” infographic in the organization’s 2015 annual report.

I really had no idea how this illustrious association of cultural institutions planned on using the infographic, but of course, I said YES.

TrendsWatch2015 features a report on "Slow Consumerism."

TrendsWatch2015 features a report on “Slow Culture.”

The publication just landed in my in-box and I have to say, it’s pretty impressive.

Each year, the TrendsWatch report highlights top trends that the Center for the Future of Museums staff and advisors believe are highly significant to museums and their communities.

The story of “Slow Flowers” appears in an article titled “Slooow: better a tortoise than a hare,” which highlights slower cultural experiences in all consumer categories.

In addition to the Slow Culture section, the TrendsWatch report cited Ethical Consumerism (which has a lot of connections to Slow Flowers, as well), Personalization, Rising Sea Levels, Wearable Technology and Open Data as subjects of importance to the Museum community.

Here’s a PDF of the article: Trendswatch 2015. You can download a PDF of the entire TrendsWatch report here after completing a short registration form.

 

Week 13 // It started with the apricot hyacinths

Friday, April 3rd, 2015
Here is the full view, photographed today on my back porch. So wonderful that the Japanese maple in the background is leafing out, too.

Here is the full view, photographed today on my back porch. So wonderful that the Japanese maple in the background is leafing out, too.

Welcome to Week 13 of the Slow Flowers Challenge!
To be perfectly honest, it started with those yummy apricot-hued hyacinth and the very first fragrant lilacs of the season – both from Northwest fields.
I love  the soft, billowy generosity of spring's early blooms - weed that right now after a winter of stiff conifers.

I love the soft, billowy generosity of spring’s early blooms – weed that right now after a winter of stiff conifers.

And then I couldn’t take my eyes off of the most luscious of tulips, a two-toned pink and green variety called ‘Renown Unique’, grown by my friends Pam and Kelly Uhlig of Sonshine Farms on Whidbey Island, Washington. (You can find incredible fancy tulips and bulbs grown by them and other local farms at the  Seattle Wholesale Growers Market right now).

In addition, I came home with a bunch of the dark-centered white anemones, also grown by Pam and Kelly. All are quite lovely but I wanted to add some goodies from my own garden to enhance this week’s arrangement.

You can see that the cotton-candy-pink flowering cherry branches and the pale blush-apricot rhododendron clusters — and the just leafing out apricot foliage of an old azalea add their seasonal sparkle to the farmers’ flowers. Combining gifts from the garden with gifts from flower fields is a good thing!

My dear friend and San Diego garden TV personality  Nan Sterman gave me this lovely pot for a birthday several years ago. I’m using it for my Easter bouquet, but I’m sending her best wishes for a blessed Passover celebration that I’m sure she’s having with her family tonight.Our worlds continue to overlap and connect, especially when we love the garden, plants and nature.

A close-up shows those tulips, anemones and the delicate azalea foliage.

A close-up shows those tulips, anemones and the delicate azalea foliage.

Here is the entire recipe:

From my garden: Flowering cherry branches, rhododendron clusters (cut when most of the flowers are in bud, to encourage a longer vase life) and branches of just-emerging azalea foliage.

From the flower farm:

  • Apricot-peach hyacinths, grown by Oregon Flowers in Aurora, OR
  • White lilacs, grown by Tosh in Snohomish, WA
  • Renown Unique pink-and-green tulips, grown by Sonshine Farm on Whidbey Island, WA
  • White anemones with a black center, grown by Sonshine Farm on Whidbey Island, WA

HappyEaster

Santa Cruz’s Teresa Sabankaya of Bonny Doon Garden Co. draws inspiration from her own garden and nearby flower farms (Episode 187)

Wednesday, April 1st, 2015
Inspiring floral designer Teresa Sabankaya of Bonny Doon Garden Co.

Inspiring floral designer Teresa Sabankaya of Bonny Doon Garden Co., captured while gathering flowers in her garden

In 2007, Amy Stewart’s Flower Confidential introduced readers to a Santa Cruz-area floral designer named Teresa Sabankya. She wrote:

Teresa Sabankaya has the kind of flower shop that you would dream about opening, if you are the kind of person who dreams of opening a flower shop. It’s in a little green metal kiosk outside Bookshop Santa Cruz in coastal California. The flowers – all interesting, unusual, old-fashioned, ephemeral, perfumy, not-your-typical-florist kind of flowers – dance and wave from buckets crowded around the stall. Her inventory is highly seasonal: in summer you’ll find larkspur and poppies, and in winter it’s all heathers and holly and berries. If you’ve been so busy that you haven’t noticed that spring has arrived, you’ll stop short at the sight of the pink cherry blossom branches bursting out of her shop in early March, and it’ll make you resolve to slow down and enjoy the season. Even if you don’t buy a flower – and Teresa would be happy to sell you a single flower – just the sight of her little stall will lift some of the weight off your shoulders. Anyone who doubts whether flowers can change a person’s emotional state has never watched the people walking by Teresa’s shop.” 

Amy continued: ” . . . The Bonny Doon Garden Company fit with my idea of how floral commerce must work – you’d grow some flowers in your garden, you’d buy some from a farmer down the road, and you’d put them in buckets and sell them to your neighbors.”

Bonny Doon's retail space inside New Leaf Market in Santa Cruz, CA.

Bonny Doon’s retail space inside New Leaf Market in Santa Cruz, CA.

Well, anyone who read all of Flower Confidential knows that it’s about the international, multibillion dollar floriculture industry – a far cry from the charm of selling flowers from one’s garden in Santa Cruz.

I was always in awe of Teresa – she was a rock star profiled by Amy Stewart, for goodness sake’s. Until last week, Teresa and I had never met in person, but we felt connected through our friendship with Amy and because we both want to advance a new normal in the floral industry: where mindful practices of local, seasonal and sustainable flowers trump designing with imported ones.

Last year, when I launched the Slowflowers.com web site, Teresa created a listing for Tessa’s Garden, her studio business, and we started an occasional email correspondence.

Oh my gosh: the dream garden! Here's where many of the flowers, branches, herbs and vines that Teresa uses originate . . . in her private garden.

Oh my gosh: the dream garden! Here’s where many of the flowers, branches, herbs and vines that Teresa uses originate . . . in her private garden.

Another view, including the veggie and herb garden in the foreground.

Another view, including the veggie and herb garden in the foreground.

An intricate detail in the Posie that Teresa created for me.

Intricate details emerge as part of the hand-tied Posie that Teresa created for me.

Teresa had taken a break from the fast pace of running a retail flower shop and sold The Bonny Doon Garden Co. in 2012.

She then pivoted toward wedding and event design work, including hosting private ceremonies under the giant redwoods at her bountiful landscape in the hamlet of Bonny Doon, a few miles up the Coastal Highway from Santa Cruz.

Earlier this year, Teresa extended an invitation for me to stay a few days in the bridal cottage on her family’s property.

We planned ahead to schedule that visit – and this podcast interview – after my gig speaking at the San Francisco Flower & Garden Show on March 22nd.

READ MORE…

Week 12 // Backyard greenery and seasonal blooms

Sunday, March 29th, 2015

This was a week of flowers, beginning on March 22nd with my “Four Seasons Cutting Garden” lecture at the San Francisco Flower & Garden Show. Here are some one of my favorite images shared in my illustrated presentation.

I call this my "dream cutting garden," painted by Claude Monet in 1873. The Garden at Argenteuil (Dahlias)

I call this my “dream cutting garden,” painted by Claude Monet in 1873. The Garden at Argenteuil (Dahlias)

Overwhelming or Inspiring? A design scheme from a vintage garden book, Hardy Perennials and Herbaceous Borders, 1912. "Plan of a Rainbow Border"

Overwhelming or Inspiring? A design scheme from a vintage garden book, Hardy Perennials and Herbaceous Borders, 1912. “Plan of a Rainbow Border”

I also spent time interviewing several flower farmers and floral designers, which you can hear on the Slow Flowers Podcast in coming weeks. Subscribe here for free downloads from iTunes.

This week I have two arrangements to share with you. The first was created as a demonstration ofFloral Soil, the 100% plant-based, USA-made, compostable alternative to florist’s foam. The occasion was a workshop taught by Alicia Schwede of Flirty Fleurs, focusing on “Elevated Centerpieces.”

Floral Soil’s creator Mickey Blake and I participated in the workshop to gather photos and content for her web site. I brought along my favorite glass compote, a pedestal fruit dish that was my great-grandmother’s.

Thanks to very excellent instruction from Alicia, here’s what I created. There are three pieces that created the mechanics to hold the flowers and foliage: (1) a 3-by-4-by-5-inch piece of Floral Soil; (2) a sheet of chicken wire wrapped from rim to rim of the vase; and (3) 1/4-inch waterproof cloth tape to hold it in place.

Such an elegant piece with a slender pedestal that resembles a candlestick holder. It measures 9-1/2 inches tall and the bowl is 10-inches in diameter. It is only 2-1/2 inches deep - just the challenge for NOT using foam!

Such an elegant piece with a slender pedestal that resembles a candlestick holder. It measures 9-1/2 inches tall and the bowl is 10-inches in diameter. It is only 2-1/2 inches deep – just the challenge for NOT using foam!

A combination of my own garden cuttings plus West Coast flowers and foliage

A combination of my own garden cuttings plus West Coast flowers and foliage

Ingredients:

From my garden: White-blooming Pieris japonica, glossy green Sarcococca ruscifolia (also called sweet box); common boxwood; and flowering currant, a native shrub (Ribes sanguineum).

Provided by Alicia: Pink tulips and stems of lime green viburnum (most likely from British Columbia) and button-like white feverfew (Chrysanthemum parthenium), sourced from California.

A Slow Flowers Birthday Bouquet

Vivid details of melon orange and dark plum hues.

Vivid details of melon orange and dark plum hues.

Last year, prior to the launch of Slowflowers.com, I ran a successful campaign on Indiegogo and raised nearly $18,500 from more than 200 supporters.

Each contributor had the option of selecting a thank-you gift for their donation. One of the items was a Bouquet of American Flowers.
It has been fun to make those supporters happy as they redeem this “perk.”
In some cases, my floral friends are helping me to fulfill blooms in their regions (thank you greenSinner and Goose Creek Gardens in the Pittsburgh area AND thank you California Organic Flowers in Chico, California).
For the Seattle folks, I’ve been making the bouquets and yesterday was a chance to give my friend Sue Nevler the flowers coming to her.  She wanted to surprise her husband Steve Gattis with an arrangement of flowers for his birthday. Here’s what I created and where the blooms originated:
Happy Birthday, Steve!

Happy Birthday, Steve!

Agonis foliage, grown by Mellano & Co., Carlsbad, CA

‘Mambo’ Oriental lilies, grown by Oregon Flowers, Aurora, OR

Dark purple parrot tulips, Sonshine Farms, Whidbey Island, WA

Orange double tulips, Ojeda Farms, Ethel, WA

Phalaenonpsis orchids, Orchidaceae, Walla Walla, WA

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The Flower Farmer’s Year with Georgie Newbery of Common Farm Flowers UK (Episode 186)

Tuesday, March 24th, 2015
Georgie Newbery of Common Farm Flowers in the UK.

Georgie Newbery of Common Farm Flowers in the UK.

In the past year, in addition to this podcast’s primary focus on American flowers, farmers and designers, I’ve interviewed a handful of slow-flowers-minded farmers and designers based in the U.K. and Australia.

There are obvious parallels between these folks and our own renaissance and return to domestic flowers. Sadly, as we’ve experienced in our own native land, the floral industry in many industrialized nations has been outsourced and hurt by competition from countries with low labor costs and less stringent environmental practices.

Common Farm Flowers' "jam jar posies."

Common Farm Flowers’ “jam jar posies.”

I’m inspired by the creativity and kindred spirit of all flower farmers who want to rekindle the interest in homegrown flowers and the mindful florists who want to differentiate themselves in the marketplace by sourcing local, seasonal and domestic flowers. Today’s guest is a perfect voice to invite into this conversation.

Georgie's new book, "The Flower Farmer's Year," was recently released in the U.S.

Georgie’s new book, “The Flower Farmer’s Year,” was recently released in the U.S.

Please meet Georgie Newbery, a British farmer-florist who owns Common Farm Flowers with her husband Fabrizio Boccha.

This husband-and-wife team grow British cut flowers on a beautiful plot between Bruton and Wincanton in Somerset, a few hours west of London.

The occasion for our interview is the February 15th U.S. publication of Georgie’s brand new book, “The Flower Farmer’s Year, how to grow cut flowers for pleasure and profit,” published by Green Books UK and available online at Powell’s Books and Amazon, among other places.

Common Farm Flowers is an artisan florist company, which means Georgie and Fabrizio grow nearly everything used in their floristry, expressing floral design as “a craft in which artistic flair is combined with imaginative use of the material at hand to make arrangements which are full of life and air, which dance.”

Georgie's color sensibility  is modern and romantic.

Georgie’s color sensibility is modern and romantic.

Launched in 2010, Common Farm Flowers has taken off in the past five years, despite its rural locale. As Georgie writes on the Common Flowers Farm web site: “There’s clearly a market for British grown/eco cut flowers and we’re delighted by the reception we’ve had for the flowers we grow here and the floristry we do.”

Common Farm Flowers sends British flower bouquets by post twelve months a year; it supplies and arranges lush wedding flowers throughout Somerset, the South West, in London and beyond and runs workshops on subjects ranging from Flower Farming for Beginners to Do Your Own Wedding Flowers.

The farm has taken its flowers to RHS Chelsea, RHS Chelsea in Bloom, and has been featured in British Country Living, The English Garden, The Telegraph and more. Georgie frequently gives talks to horticulture societies and gardening clubs on growing cut flowers for the home, planting a cut flower border, and seminars on dahlias and sweet pea cultivation.

Another lovely series of posies by Common Farm flowers.

Another lovely series of posies by Common Farm flowers.

The Flower Farmer’s Year covers how to grow your own cut flowers to fill your house with the gorgeous colors and heavenly scents of your favorite blooms, knowing that they haven’t travelled thousands of miles. Georgie combines boundless passion with down-to-earth guidance and practical advice, drawing on her own experiences as an artisan flower farmer and florist as she takes readers through:

  • how to start a cut-flower patch
  • what to grow: including annuals, biennials, perennials, bulbs & corms, shrubs, roses, dahlias, sweet peas, herbs & wildflowers
  • cutting, conditioning and presenting cut flowers
  • starting a cut flower business
  • where to sell
  • marketing and social media
  • an annual planner

Whether you want to grow for your own pleasure or start your own business, The Flower Farmer’s Year is the perfect guide to add to your library.

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I’ve been in San Francisco this past week, to speak at the SF Flower & Garden Show, attend the Association of Specialty Cut Flower Growers meeting in San Jose and to scout gardens and flower farms in the Santa Cruz region for future stories. In the coming weeks you’ll hear from some of the people I’ve met on this trip — and I know you’ll find their stories a source of inspiration for your own endeavors.

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The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com