This week’s episode coincides with Earth Day, fittingly symbolic for the Slow Flowers Movement and flower farmers, floral designers and product innovators who are working to change our industry and push for progress to alter the status quo.
So I’d like to share a few news items as well as two follow-up interviews featuring guests of past Slow Flowers Podcast episodes.
Listen closely to find out how you can win prize packages from each of our guests – you’ll want to get in on the good stuff!
First off, if you enjoyed last week’s interview with Jenny Elliott and Luke Franco of Tiny Hearts Farm in New York’s Hudson Valley and Rachel Gordon of Taproot Flowers of Brooklyn, please check out more photos that I’ve added to the show notes. They’re onto something really special and I encourage you to listen if you missed that episode – and enjoy the beautiful flowers the three of them grow and arrange in their worlds.
Second, I want to share details about this week’s Fashion Revolution Day, which takes place on April 24th.
If you believe in Slow Flowers, you should also embrace and support Slow Fashion, which has so many parallels in terms of labor practices, environmental concern and trade policy.
Slow Fashion asks questions about the origins of the clothing we wear that are virtually identical to the questions Slow Flowers asks about the bouquets we bring into our homes.
Fashion Revolution Day 2015 marks the second anniversary of the Rana Plaza disaster in Dhaka, Bangladesh, which killed 1,133, and injured over 2,500 people.
According to Fashion Revolution’s data, one in six people work in the global fashion supply chain. It is the most labor-dependent industry on the planet, yet the people who make our clothing are hidden from us, often at their own expense, a symptom of the broken links across the fashion industry.
Wow, doesn’t that sound identical to the floriculture industry? On April 24th, coordinated teams around the world will challenge global fashion brands to demonstrate commitment to transparency across the length of the value chain, from farmers to factory workers, brands to buyers and consumers.
Zady.com, an innovative online fashion brand based in New York City, is serving as U.S. chair of Fashion Revolution Day. Slow Flowers has been invited to help promote the cause. Check out this Slow Fashion/Fashion Revolution event taking place in Brooklyn. Slow Flowers hopes to have ongoing involvement with Slow Fashion in the future.
I am inspired by what the fashion industry has done in just two years to mobilize conscious consumers to care about the origins of their clothing — and in the future, I hope the floral industry will be just as vocal. I don’t wish for a fatal disaster to occur at an unregulated flower farm in a distant land to make us all wake up and start asking about the origins of our flowers.
What you can do on April 24th is to use your own social channels to get active. Take a photo of yourself wearing an item of clothing inside out. Tag the brand, share the photo on Facebook, Twitter and Instagram with the hashtags: #whomademyclothes and #fashrev.
Not to take away from this important endeavor, but perhaps you’ll be inspired to ALSO take a photo of yourself holding flowers that came from a US mega-retailer, big box store or supermarket and tag that retailer on your social sites with the hashtags: #whogrewmyflowers and #slowflowers. Just a thought.