Debra Prinzing

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Archive for the ‘Creativity’ Category

Episode 387: When Flowers are Your Side Hustle, with Nan Matteson of Queen City Flower Farm, Plus State Spotlight: Arkansas

Wednesday, February 6th, 2019

Queen City Flower Farm’s flowers, grown by today’s guest, Nan Matteson

Nan Matteson of Queen City Flower Farm, based in Cincinnati, Ohio

I’m delighted to share today’s conversation with Nan Matteson of Queen City Flower Farm in Cincinnati, Ohio.

I met Nan virtually in 2015 when she emailed me to introduce herself. It was a lovely note from a woman who would become a kindred spirit and friend. Nan wrote this:

“Once vase at a time.” That was the line that hooked me. I could make one vase.

I’m a podcast junkie and a gardener.  Slow Flowers hit my radar either via Ken Druse or Riz Reyes early in the game. I listened all summer. I wanted to hang out with these people. I showed up at the ASCFG meeting in Delaware to explore more. Met you ever so briefly.   

Came home wondering, how can I be a part of this movement?  I could read between the lines. People already owned the land. There was a husband/family in the background. But let’s be honest. I’m single, in my late 50’s, and wasn’t about to leave my good job w/ benefits.

More beautiful bouquets and field-grown zinnias from Queen City Flower Farm.

However, one afternoon in late November I had coffee w/ a local CSA farmer who had no interest in flowers. She said, “Nan, come grow for us on our land.” An offer I couldn’t refuse. 

I spent the winter reading, ordering seeds and tubers. Listening to more podcasts. By spring I knew I still knew nothing about growing cut flowers, but took the advice offered in multiple podcasts, “Just start.” 

So I have spent this summer providing mixed bouquets for Finn Meadows CSA. A barnacle business as Elizabeth Artis would say. A mini-micro biz I say. I average 7 bouquets a week. Not much, but seven more vases of fresh, local, seasonal flowers sitting on someone’s table each week. 

And I continue to listen to your podcast. 

Lucky for me I’m heading to NYC this week-end. And although not planned it turned out that I had scheduled myself the same week as the Field to Vase dinner in Brooklyn. Oh my gosh! So what’s another day in NYC if I can catch that event? I hope to see you there.

Final thought: trend is not a bad word  – embrace it. You’ve created a wonderful trend! (Who am I to tell you what to say?!) 

Love your podcast. Its growth proves its worth. Sincerely, Nan Matteson

Event bouquets (left) and a gift bouquet (right), grown by Nan Matteson of Queen City Flower Farm.

Isn’t that just the kind of email to savor again and again?!

Nan (right) with her sister, at Flower House Detroit in 2015. The women are wearing botanical brooches, which Nan made.

As it turns out, I met Nan that summer of 2015 in Brooklyn, and subsequently, at Lisa Waud’s Flower House Detroit, just a few months later.

She joined Slow Flowers as a member, came to the Slow Flowers Summit #1 and #2 (and she’s already scheduled to join us in St. Paul at Slow Flowers Summit #3).

We’ve met up at other flower events and when Nan came to Seattle last month for a short visit, I told her we needed to record an episode for the Podcast!

Lucky for me, she said YES! I know you will enjoy our conversation and laughter.

And you’ll be inspired as I am, by Nan’s joie de vivre and her determination to keep on growing flowers, even if just for a single vase of beauty.

Find and follow Nan Matteson at these social places — she’s one you’ll want to follow and connect with.

Queen City Flower Farm on Instagram

The Marmalade Lily, where Nan will be growing dahlias this coming season.

All Arkansas-grown wedding by Rose of Sharon Floral Design Studio

Althea Wiles, Rose of Sharon Floral Design Studio

Our theme for 2019 – Fifty States of Slow Flowers – continues today, with Arkansas-based Althea Wiles of Rose of Sharon Floral Design Studio.

Follow Rose of Sharon at these social places:

Rose of Sharon on Facebook

Rose of Sharon on Instagram

Rose of Sharon on Pinterest

Thanks so much for joining me on this journey, seeking new and inspiring voices, people with passion, heart, commitment and expertise to share with you.

I hope today’s episode gave you at least one inspiring insight or tip to apply to your floral enterprise. What you gain will be multiplied as you pay it forward  and help someone else.

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Slow Flowers Summit logo The Slow Flowers Summit is six months away so please save three dates on your calendar as you plan your travel to St. Paul, Minnesota.

First, our bonus flower farm tours and Slow Flowers Dinner on the Farm, taking place on Sunday, June 30th.

On Monday, July 1st, we will all gather at Paikka Event Space for day one of the Summit.

On Tuesday, July 2nd we will tour the Twin Cities Flower Exchange as it’s swimming in locally grown flowers.

I can’t wait to see you there! Ticket sales continue with a special Slow Flowers member discount at $375.

You’ll learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Sign up to receive updates at slowflowerssummit.com.

Thank you to our Sponsors, including those highlighted today!

Florists’ Review magazine: I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Madras, Oregon-based NW Green Panels, designer and builder of a wide array of wood-framed greenhouses. Their greenhouses are 100% Oregon-made using twin-wall polycarbonate manufactured in Wisconsin, making NW Green Panel structures a great value for your backyard. The 8×8 foot Modern Slant greenhouse has become the essential hub of my cutting garden — check out photos of my greenhouse here!

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them here.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

The Slow Flowers Podcast has been downloaded more than 405,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:
Loopy; Rabbit Hole; Gaena; Perspiration
by Blue Dot Sessions
Music from:

audionautix.com

Episode 386: Hudson Valley’s Tiny Hearts Farm Adds Retail to the Mix, Plus State Spotlight: Arizona

Wednesday, January 30th, 2019

Opening Day at the new Tiny Hearts flower shop, with owners Jenny Elliott and Luke Franco

Jenny Elliott, one half of Tiny Hearts Farms.

Our featured guests today are back for a second time — and I always love inviting past guests to the Slow Flowers Podcast so you can hear their “next chapter.”

In April, 2015, I invited Jenny Elliott and Luke Franco of Tiny Hearts Farm, based in Copake, NY, to share their story here. In fact, here’s a link to that conversation, Episode 189.

A lot has happened in the subsequent three years, which makes me want to ask: Is a flower farmers’ three years more like 30 years for the rest of us? Seriously, what Jenny and Luke have accomplished is inspiring and I know it will be instructive to wherever you are today.

Luke Franco, one half of Tiny Hearts Farms

I first learned of Tiny Hearts from famed garden writer and podcaster Margaret Roach (you may recall that she was gardening editor and eventually editorial director for MSL back in its true heyday).

Margaret had recently invited me to be a guest on her popular gardening podcast, A Way to Garden,”  to talk about Slow Flowers.

She immediately and proudly shared that her own small Hudson Valley community a few hours north of NYC was home to a new specialty cut flower farm, Tiny Hearts.

It was so nice to have the “a ha” connection already made for Margaret, thanks to Jenny and Luke’s involvement in the local agriculture community of Copake.

I later got to meet Jenny in person at a Slow Flowers Hudson Valley Meet-Up. What a wonderful experience to continue the conversation — and having Tiny Hearts join the Slow Flowers community was a bonus for me, even though we mostly kept in touch via social media.

Tiny Hearts Farm’s charming retail shop and studio in Hillsdale, NY.

It was through Social Media that I learned of Luke and Jenny’s more recent news for 2018 — the birth of their second child and the birth of a new floral venture. You’ll hear all about it in today’s episode. Here’s a little more about Jenny and Luke, in a bio excerpted from their web site’s “About” page:

His-and-Her Planting at Tiny Hearts Farm

Jenny Elliott and Luke Franco started what would become Tiny Hearts Farm in the late winter of 2011, when they were offered an acre of land in Westchester County, New York, to grow on. Jenny had been farming vegetables for four or five years at this point, after getting a Masters in musicology and wondering what to do with it. Luke was (and still is) working as a jazz guitarist.

The land belonged to Dick Button, the Olympic figure-skating gold medalist, and Jenny is a winter Olympics fanatic, so it was clearly a good idea to start a farm there, even though they didn’t own so much as a shovel.

The first few years had its challenges—lack of water, fencing, equipment, and housing, being among them—but they were able to start a small, organically managed, hand-scale vegetable and flower farm and saw a measure of success. Jenny and Luke quickly found a niche and love for the flowers and they switched to growing flowers exclusively by their third year, the same year it became clear that they were quickly outgrowing their little farm. To grow the variety and quality of flowers sustainably that they envisioned, more space and better farm infrastructure was needed.

In the spring of 2014 Tiny Hearts moved an hour and a half north to become part of the new Copake Agricultural Center. The move offered a lifetime lease on 15 acres (a big deal for flower farms—many perennials are expensive to install and take years to establish), a house on the edge of the field, a barn for packing out orders, and four neighboring farms who quickly became the best support system. During their first two years here, Jenny and Luke invested in much-needed infrastructure—a greenhouse, walk-in cooler, two tractors, and delivery vans. They now work with a team of four to six employees, all passionate about flowers and invested in becoming great farmers and designers.

Rows and rows of flowers at Tiny Hearts Farm.

Tens of thousands of tulips kick off the season at Tiny Hearts Farm.

They say this: “We’re committed to our organic practices, to our staff and neighbors, to our community of customers, and to finding flowers that make us all happy and excited about the botanical world. As our farm grows, our goal is to become better and better growers of high-quality, healthy-for-the-land, healthy-for-people flowers.”

Inside the beautiful Tiny Hearts Farm Shop in Hillsdale, NY

Here’s how to find and follow Tiny Hearts Farm at its social places:

Tiny Hearts Farm on Facebook

Tiny Hearts Farm on Instagram

Debby Mittelman of MiViva Designs, photographed by Sullivan & Sullivan at the 2017 Whidbey Flower Workshop

Fifty States of Slow Flowers in Arizona

Our theme for 2019 – Fifty States of Slow Flowers – continues today, with Debby Mittelman of MiViva Designs, a custom floral design and photography studio in the Phoenix area — who shares an Arizona floral spotlight.

Arizona-grown bouquet by MiViva Designs.

Here’s how to find and follow Debbie at her social places.

MiViva Designs on Facebook

MiViva Designs on Instagram

Locally-grown Arizona flowers — designed and photographed by Debbie Mittelman of MiViva Designs

Thanks so much for joining me on this Slow Flowers journey, seeking new and inspiring voices, people with passion, heart, commitment and expertise to share with you. I hope today’s episode gave you at least one inspiring insight or tip to apply to your floral enterprise. What you gain will be multiplied as you pay it forward  and help someone else.

The Slow Flowers Summit is six months away so please save three dates on your calendar as you plan your travel to St. Paul Minnesota:

Sunday, June 30th: Bonus flower farm tours and the Slow Flowers Dinner on the Farm

Monday, July 1st: The main converence at Paikka Event Space

Tuesday, July 2nd: Twin Cities Flower Exchange tour and presentation.

I can’t wait to see you there! Ticket sales continue with a special Slow Flowers member discount at $375, so please make your way to slowflowerssummit.com to learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you!

Sign up to receive updates at slowflowerssummit.com.

The Slow Flowers Podcast has been downloaded more than 402,000 times by listeners like you. Yes, this past week we surpassed an epic milestone of more than 400,000 listener downloads!

Thank you for listening, commenting and sharing – it means so much. We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement.

As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Thank you to our Sponsors!

Thank you to: Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community

The Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

NW Green Panels.  Based in Madras, Oregon, NW Green Panels designs and constructs a wide array of wood-framed greenhouses offering versatility, style and durability. Their greenhouses are 100% Oregon-made using twin-wall polycarbonate manufactured in Wisconsin, making NW Green Panel structures a great value for your backyard. The 8×8 foot Modern Slant greenhouse has become the essential hub of my cutting garden. Visit them at NW Green Panels.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:
Red City Theme; Vittoro; Rabbit Hole; Gaena; Perspiration
by Blue Dot Sessions

Episode 385: A Conversation with Soul Fire Farm’s Leah Penniman, author of Farming While Black, Plus State Spotlight: Alaska

Wednesday, January 23rd, 2019

Leah Penniman of Soul Fire Farm and author of “Farming While Black.”

Please meet this week’s podcast guest: Leah Penniman of Soul Fire Farm. I am so incredibly excited to share our conversation with you as we discuss Leah’s brand new book, “Farming While Black, Soul Fire Farm’s Practical Guide to Liberation on the Land,” published last October by Chelsea Green Publishing.

Soul Fire Farm – a life-giving hub for education, advocacy and activism

Leah Penniman is a Black Kreyol educator, farmer, author, and food justice activist from Soul Fire Farm in Grafton, NY.

She co-founded Soul Fire Farm in 2011 with the mission to end racism in the food system and reclaim an ancestral connection to land. As co-Executive Director, Leah is part of a team that facilitates powerful food sovereignty programs – including farmer trainings for Black & Brown people, a subsidized farm food distribution program for people living under food apartheid, and domestic and international organizing toward equity in the food system.

Soul Fire Farm’s Leah Penniman and her family

Leah holds an MA in Science Education and BA in Environmental Science and International Development from Clark University. She has been farming since 1996 and teaching since 2002.

The work of Leah and Soul Fire Farm has been recognized by the Soros Racial Justice Fellowship, Fulbright Program, Omega Sustainability Leadership Award, Presidential Award for Science Teaching, NYS Health Emerging Innovator Awards, and Andrew Goodman Foundation, among others. All proceeds from the sale of Farming While Black will be used to support Black Farmers.

Pollinator flowers at Soul Fire Farm

Soul Fire Farm is a Black, indigenous, and people of colorcentered community farm committed to ending racism and injustice in the food system.

Soul Fire Farm raises and distributes life-giving food as a means to end food apartheid. With deep reverence for the land and wisdom of ancestors, the farm works to reclaim its collective right to belong to the earth and to have agency in the food system.

Soul Fire brings diverse communities together on its healing land to share skills on sustainable agriculture, natural building, spiritual activism, health, and environmental justice. Leah and her colleagues are training the next generation of activist-farmers and strengthening the movements for food sovereignty and community self-determination.

I believe that Farming While Black is required reading for all farmers, and for anyone who wants to have a deeper insight into the often-ignored agricultural history of our country.

I highly recommend it — Leah’s passion and spirit jumps off the page as she inspires, informs, instigates and shares her important life’s work as well as her incredibly smart farming advice.

Here’s how you can find and follow Leah Penniman, of Soul Fire Farm:

Soul Fire Farm on Facebook

Soul Fire Farm on Instagram

Here’s more about Farming While Black. And Leah’s Book Tour Schedule — I hope you can hear Leah speak and meet her in a city near you!

Kim Herning of Northern Lights Peonies

 

Kim Herning (left) at Northern Lights Peony Farm

Our theme for 2019 – Fifty States of Slow Flowers – continues today, with Alaska!!

And now, let’s meet Kim Herning of Northern Lights Peonies — who shares an Alaska floral spotlight.

You’ll want to hear from Kim about her journey toward peonies in her life. She is also on the board of Arctic Alaska Peonies, a past sponsor of the Slow Flowers Podcast.

Left: Our Alaska Forget-me-Not coloring sheet from American Flowers Week; Right: Kim Herning of Northern Lights Peonies.

Thanks so much for joining me on this journey, seeking new and inspiring voices, people with passion, heart, commitment and expertise to share with you. I hope today’s episode gave you at least one inspiring insight or tip to apply to your floral enterprise. What you gain will be multiplied as you pay it forward  and help someone else.

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Summit is six months away so please save three dates on your calendar as you plan your travel to St. Paul Minnesota: First, our bonus flower farm tours and Slow Flowers Dinner on the Farm, taking place on Sunday, June 30th; then, Monday, July 1st, where we will all gather at Paikka Event Space for day one of the Summit, followed by Tuesday, July 2nd where we will tour the Twin Cities Flower Exchange as it’s swimming in locally grown flowers.

I can’t wait to see you there! Ticket sales continue with a special Slow Flowers member discount at $375, so please make your way to slowflowerssummit.com to learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Sign up to receive updates at slowflowerssummit.com.

The Slow Flowers Podcast has been downloaded more than 399,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

And thank you to our lead sponsor, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Our first Sponsor Spotlight focuses on Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com and if you missed our recent interview with Johnny’s flower category expert, Hillary Alger, I’ll add a link in today’s show notes so you can find it easily.

Our Second Sponsor Spotlight today goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Spring bulb season is almost here – my tulips are poking out of the ground already! Visit Longfield Gardens at longfield-gardens.com.

Our final Sponsor thanks today Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

A Palace of Cedar; Rabbit Hole; Gaena; Perspiration
by Blue Dot Sessions

Lovely
by Tryad
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Music from:
audionautix.com

Episode 384: Blending Cut Flower Production with a Nursery Business at Minnesota’s Green Earth Growers, Plus our new State Spotlight: Alabama

Wednesday, January 16th, 2019

Jolea Gress and Jenny Hotz of Green Earth Growers

Please meet this week’s podcast guests, Jolea Gress and Jenny Hotz of Green Earth Growers. In today’s conversation, you’ll learn about their thriving business, their flowers, their wholesale and retail operations — plus, you’ll learn how you can join all three of us at the special Slow Flowers Dinner on the Farm, taking place June 30th prior to the third annual Slow Flowers Summit in St. Paul Minnesota.

The beautiful farm that is home to Green Earth Growers in Prior Lake, Minnesota

Our delicious and beautiful Flower Farm-to-Table meal will take place at Green Earth Growers, in Prior Lake, Minnesota. This established, women-owned plant nursery, vegetable and cut flower farm will wow you and I’m so pleased that Jolea and Jenny are sharing their story here today. Green Earth Growers is one of the Minnesota flower farms selling to the floral marketplace through the Twin Cities Flower Exchange wholesale hub. TCFE is our co-host of the 2019 Slow Flowers Summit.

The flower harvest at Green Earth Growers.

Here’s a bit about their story:

Green Earth Growers was established in 2004, located just south of the Twin Cities. Jenny and Jolea began by growing quality plants, produce & cut flowers for local farmers, fundraisers, garden centers, landscapers, farmers markets and restaurants. Slowly, throughout the years, they have expanded their greenhouse growing space and farmland.

A vivid and freshly picked CSA bouquet from Green Earth Growers.

The women continue to be committed to growing and producing quality products with an emphasis on sustainability. All their production (plants, produce and cut flowers) are grown in accordance with the National Organic Standards. Green Earth Growers is a Certified Naturally Grown business.

Beautiful field-grown sunflowers from Green Earth Growers.

In 2008, Jenny and Jolea introduced Green Earth Growers CSA, growing the program from supplying an initial 20 families with fresh weekly produce, to more than 70 CSA members today. They added a flower shares option in 2014, and say they love the personal connection with those CSA customers.​

CSA Bouquets (left) and bedding plants and hanging baskets inside the Green Earth Growers’ greenhouse.

The retail center, Green Earth Gardens, opened in 2013, operating seasonally, late April to July. The center offers sustainable grown plants that are Minnesota hardy and an alternative to the plants you find at big box stores. Always experimenting with new plant varieties and growing methods, you can tell that Jenny and Jolea are passionate about flowers plants. Their passion is contagious and I can’t wait to visit them in June!

Find and follow Green Earth Growers at these social places:

Green Earth Growers on Facebook

Green Earth Growers on Instagram

Lisa Thorne of Thorne & Thistle with one of her bridal bouquets

I love our Alabama state flower coloring page with a Camellia, designed by Jenny Diaz for American Flowers Week!

I want to share about our special theme of 2019 – Fifty States of Slow Flowers – which begins today, and continues through the end of 2019, for fifty consecutive weeks, I will devote a bonus mini-interview at the end of each episode to speak with a member about what’s happening in his or her state.

Averaging 10 minutes or so, we’ll give you a snapshot of floristry, flower sourcing and the unique character of the Slow Flowers scene — from Alabama to Wyoming and everywhere between. We’ll also make some important stops along the way to speak with members in the Canadian Provinces — yay!

Today’s state spotlight begins with Alabama’s Lisa Thorne of Thorne & Thistle.

Thorne and Thistle is a destination wedding and floral design studio with a passion for travel and creating meaningful, memorable moments for our couples across the southeastern states and beyond.

You can read more about Lisa in a feature I wrote for the November 2017 issue of Florists’ Review, called “A Southern Sense of Style.” Click here to read.

Find and follow Lisa Thorne at these social places:

Thorne & Thistle on Facebook

Thorne & Thistle on Instagram

Thorne & Thistle on Pinterest

Thorne & Thistle on Twitter

A beautiful Alabama tablescape, designed by Lisa Thorne of Thorne & Thistle.

Thanks so much for joining me on this journey, seeking new and inspiring voices, people with passion, heart, commitment and expertise to share with you. I hope today’s episode gave you at least one inspiring insight or tip to apply to your floral enterprise. What you gain will be multiplied as you pay it forward  and help someone else.


We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Summit is six months away so please save three dates on your calendar as you plan your travel to St. Paul Minnesota: First, our bonus flower farm tours and Slow Flowers Dinner on the Farm, taking place on Sunday, June 30th; then, Monday, July 1st, where we will all gather at Paikka Event Space for day one of the Summit, followed by Tuesday, July 2nd where we will tour the Twin Cities Flower Exchange as it’s swimming in locally grown flowers.

I can’t wait to see you there! Ticket sales continue with a special Slow Flowers member discount at $375, so please make your way to slowflowerssummit.com to learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Sign up to receive updates at slowflowerssummit.com.

Photographed at Everyday Flowers in Stanwood, Wash. (c) Missy Palacol Photography

The Slow Flowers Podcast has been downloaded more than 397,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.

Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

SPONSOR THANKS:

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Today’s first thank you goes out Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flowers dreams big for the industry’s future. Head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org. And check out the web site for details about the upcoming Focus on the Business of Cut Flowers conference, set for Feb 18-19 in Denver. Seven of the experts presenting at the conference are past guests of the Slow Flowers Podcast, so you’ll recognize some familiar names and topics in the lineup!

Music Credits:
On Our Own Again; Rabbit Hole; Gaena; Perspiration
by Blue Dot Sessions

Episode 383: The Joy of Seeds with Hillary Alger, Flowers Product Manager of Johnny’s Selected Seeds

Wednesday, January 9th, 2019

Johnny’s Seeds flower trial gardens in Maine.

Johnny’s Seeds’ flowers product manager, Hillary Alger

If you’re a regular listener to the Slow Flowers Podcast, you know that Johnny’s Selected Seeds is one of our most supportive sponsors and partners.

I have been pestering today’s guest, Hillary Alger, Johnny’s Flowers Product Manager, to let me record an interview with her for quite a while.

We finally took time over the holiday break to jump on Skype and do it. I’m so pleased because the timing for discussing flower seeds and growing flowers is perfect.

Winter is when we all think about next season’s crops and new varieties to trial.

Whether you have a backyard cutting garden like me or a legitimate flower farm, you probably have visions of beautiful blooms dancing in your head.

And each image we see, whether it’s in a catalog or online, is enough to send our hearts racing as we add just one more variety to the wish list.

Behind-the-scenes at a Johnny’s Seeds’ studio photo shoot

Hillary is here today to discuss that process – how does an established seed company like Johnny’s, which was founded in 1973, select, trial, evaluate and bring to market thousands of varieties of vegetable, herb and flower seeds each year?

Even if you’re just a bit of a flower geek, this conversation will engage and inspire you. Hillary also discusses some of the more than 25 new annual seed varieties coming online in Johnny’s 2019 catalog, as well as the decision to reintroduce bulbs for cut flower growers. After more than a decade hiatus, the pages of Johnny’s catalog include more than 35 narcissus and tulip varieties. Click here to download a 4-pg PDF of all new new 2019 flowers.

Hillary often styles photo shoots for online and print, including fun floral flat-lays.

With a fine arts background, Hillary has fused her love of painting with her career in vegetable and flower seed promotion. Here is one of her paintings of an heirloom squash.

The Slow Flowers-Johnny’s Seeds partnership is a mutually rewarding one — and I’m so grateful to bring this episode to you today. Click here to read a recent post about Growing a Cutting Garden, with more resources from Johnny’s.

Here’s a bonus gift for listeners of this podcast — Thanks, Johnny’s!

Thank you from Johnny’s

An update about the Slow Flowers Summit:

First of all, we’ve been running an Early Bird ticket promotion for the Slow Flowers Summit 2019 and that opportunity has closed. Nearly 50 of you took advantage of the early bird pricing — and we will sell out the conference at 150 registrations.

So don’t have FOMO — you’ll want to make your way to slowflowerssummit.com to learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Slow Flowers members will still enjoy discount pricing up until the day of the Summit. Sign up to receive updates at slowflowerssummit.com.

Left: A spring bouquet designed by Hillary for a Johnny’s Seeds photo shoot; right: Hillary’s home cutting garden.

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 395,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

I am in love with my greenhouse, designed and built sustainably by Oregon-based NW Green Panels (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

This week’s sponsor thank-you’s:

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

NW Green Panels.  Based in Madras, Oregon, NW Green Panels designs and constructs a wide array of wood-framed greenhouses offering versatility, style and durabilty. They are 100% Oregon-made using twin-wall polycarbonate manufactured in Wisconsin, making NW Green Panel structures a great value for your backyard. The 8×8 foot Modern Slant greenhouse has become the essential hub of my cutting garden — check out the link in today’s show notes to see photos or visit nwgreenpanels.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Music Credits:

Episode 382: Slow Flowers’ 2019 Floral Insights & Industry Forecast

Wednesday, January 2nd, 2019

Welcome to the 2019 Forecast!

Happy New Year 2019!

I’ve finally put away the holiday decorations and with my thoughts already turning to the spring garden, it’s time to look to the future. Our BIG NEWS for 2019 is the launch of a one-stop web site for all-things Slow Flowers. Please visit our newly-branded site on the web — SlowFlowersSociety.com.

Check out the NEW Slowflowerssociety.com site!

It is fresh, user-friendly and gives you access to all of the Slow Flowers programs, events and channels in one place.

Why the Society? Our focus hasn’t changed. In fact our mission continues. Which is:  to change the flower sourcing practices of consumers and professionals through outreach and education that highlights the benefits of local, seasonal and domestic floriculture — and to build a movement that promotes cultivation and sales of those flowers while nurturing authentic connections between consumers, farmers, and florists.

Slowflowers.com is now part of the Slow Flowers Society underscores our inclusive community dedicated to preserving domestic floral farms and supporting safe, seasonal and local supplies of sustainablyfarmed flowers and foliage. Our members are engaged in all facets of the U.S. floral industry.

I’m excited to share highlights from the annual Slow Flowers’ Floral Insights and Industry Forecast.

This report originated in the fall of 2014, when I traveled to NYC to meet with garden and lifestyle media as part of the launch of Slowflowers.com. The publicists helping me, Lola Honeybone and Marla Kramer, suggested I produce a powerpoint presentation to help illustrate the central themes of the Slow Flowers movement. It was a great tool to walk editors and writers through our platform, and to discuss shifts taking place in the floral marketplace that directly reflected significant changes in how flowers could be grown, designed and marketed.

When 2015 rolled around just months later, I shared those insights on this Podcast — and it became the first of our annual ritual.

For each of the past five years, I have drawn from a number of sources to develop this annual forecast. Sources include hundreds of my first-person interviews for print and digital stories, input gathered from the Slow Flowers Community, conversations with past guests of the Slow Flowers Podcast and idea-exchanges with other progressive leaders in the floral marketplace — farmers, florists and design creatives — who together inspire this “floral futures” report.

I hope you find these forward-thinking resources important and valuable. I’d love to hear your feedback and suggestions. Find an expanded version of this report, including a free PDF [Download here: Slow Flowers Forecast 2019].

You can also find an executive summary of the report in the pages of the brand new January 2019 edition of Florists’ Review.

A note about our programming change for 2019. Because of so much demand — all good — from podcast sponsors, we are trying something a little different for 2018. Rather than giving you a lengthy sponsor list at the end of the show, I’ll highlight just three sponsors during the episode — at the beginning, our mid-show break – and at the end.

First up: the Association of Specialty Cut Flower Growers.

Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers.

Its mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product.

Learn more at ascfg.org. And check out the web site for details about the upcoming Focus on the Business of Cut Flowers Conference, set for Feb 18-19 in Denver.

Seven of the experts presenting at the conference are past guests of the Slow Flowers Podcast, so you’ll recognize some familiar names and topics in the lineup!

The title of this year’s 2019 Slow Flowers’ Floral Insights and Industry Forecast is TRACKING FLORAL FUTURES

I know you’ll agree with me that the floral professional’s role is to connect consumers with the natural world through artistry and design. So it’s no surprise that this year’s emerging themes include ideas and concepts that strengthen community ties with values-driven consumers, as well as nurture entrepreneurial innovation in horticulture and floriculture. If you’re an “early adopter,” these concepts may resonate or reinforce your current approach to sustainable design.

In recent months, I’ve shared many of these ideas at top industry venues, including Hitomi Gilliam’s Trend Summit 2018, the Association of Specialty Cut Flower Growers annual conference and the Southern Flower Symposium. I’ll also share this report at an upcoming member-only event for the Seattle Wholesale Growers Market on Jan 23rd. Find more details here.

Number #1 Experiences, Not Conveniences

In a retail climate where Amazon is king, those who engage floral consumers in authentic, tactile, visceral experiences will break through the click-and-buy or cash-and-carry mindset. Customers who connect with you, your story, your flowers and the origin of those flowers are the foundation of your loyal tribe.

And while efforts and actions that strengthen our ties with customers isn’t an entirely new concept, it is one you must habitually practice, especially in today’s cluttered and distracting marketplace. Events, tours, workshops and other experiential programming are critical — and much more powerful than touching customers through social media channels alone.

Many of you have a deep understanding of the power of experiences, and my advice to you is to continue investing time, resources and creativity to offer the floral marketplace a chance to forge a relationship with you and your flowers.

A Flower-Filled Community Festival at My Garden Over Floweth — all about EXPERIENCES! (c) Courtney Coriell Photography

For example, Slow Flowers members Teresa Engbretson and Katie Elliott of My Garden Over Floweth, open their Paterson, Wash., farm for two seasonal “Flower Fling” festivals each year. These farmer-florists have created events that provide a sense of community for their customers, while also offering a new venue for other vendors. In their recap post after the Fall Fling, they wrote:

We place so much thought, time and care into planning the best experience we possibly can and we hope that shows!  This is a space and a time where memories are made and we hope each and every person felt a warm welcome. We felt so much love yet again by all who attended, including amazing local vendor family.  Each vendor and their products speak to hard work, quality and friendship, we are so honored to have so many great people surrounding us at our farm!

You don’t have to be a professional event planner to pull off an experience-rich program. Not at all. Start small and open your studio or farm gate to flower lovers — you’ll be positively rewarded.

READ MORE…

Episode 381: A Year in Review – Slow Flowers’ Highlights for 2018

Wednesday, December 26th, 2018

The Slow Flowers Community and listenership of this program have grown larger than ever, with more than 390,000 total downloads since this show launched in July 2013. That’s amazing news and I’m thrilled to share it with you.

(c) Mary Grace Long photography

Every single week this year; in fact, every single week for the past 282 weeks, it has been my privilege to feature the voices of our Slow Flowers community with you.

Unlike any other internet radio show in existence, the Slow Flowers Podcast is tailored to you and your interests, making its “must-listen” programming a habit among flower farmers and floral designers alike.

In producing and hosting the Slow Flowers Podcast, I seek out pioneers and personalities, style-makers and influencers — as well as unsung or little known heroes — who together are changing the floral landscape, disrupting the status quo, and bringing flower sourcing and growing practices, not to mention eco-conscious design methods, to the center of the conversation. And thanks for joining in. Whether you’ve just discovered this podcast or are a longtime fan, I encourage you to take advantage of the immense body of knowledge that can be found in the archives.

As I have done since the beginning of 2014, I would like to devote today to the Slow Flowers Highlights of this past year. Next week, on January 2nd, I will present the annual Slow Flowers’ Floral Insights and Industry Forecast for 2019.

I’m motivated as a storyteller to connect with the Slow Flowers Community in real and personal ways — and that was certainly the case in 2018. Rather than share a chronological travelogue of the year’s calendar, I’m mixing it up today.

I’ve looked in the rear-view mirror to remember 2018 and — wow — the themes bubbling up to the top are impressive. I’m humbled by the warm embrace of the Slow Flowers Community and more than ever, I realize that making authentic human connections with you is what really matters. Each experience is more meaningful because of the relationships we forge with one another.

I’ve identified 10 Top Themes of 2018 that I want to reflect on and share with you today.

Our speakers, from left: Mary Kate Kinnane, Kelly Shore, Debra Prinzing, Jonathan Weber, Jessica Hall, Walker Marsh, Christina Stembel, Kit Wertz & Casey Schwartz (not pictured: Mud Baron)

NUMBER ONE: the SECOND ANNUAL SLOW FLOWERS SUMMIT

Slow Flowers Summit logo The Slow Flowers Summit is the LIVE event in the midst of American Flowers Week, created to serve the Slow Flowers community of progressive, sustainably-minded florists and designers and to engage attendees who want to network with one another.

Planning and producing the 2nd Summit was a huge financial risk, especially since it was the first time on the east coast, away from our original Seattle venue.

I knew we could lose money but my heart told me it was important to forge ahead, as I found myself inspired by the amazing sense of inclusion, connection, new ideas, beauty and humanity surrounding our floral-filled lives.

I believed taking that risk was essential. That risk paid off and we actually had a sold-out Summit on Friday, June 29th in Washington, D.C., with a remarkably welcoming venue host – the American Institute of Floral Designers.

I have so many people to thank for helping produce the Summit, so let me get started. First of all, thanks to Bob Wollam and his team at Wollam Gardens for opening up their Virginia farm the day prior to the Summit for tours, lunch and community. That bonus pre-event was so positive that it inspired us to add two pre-event flower farm tours for our 2019 Slow Flowers Summit. THANK YOU all!

Ellen Seagraves, Cathy Houston and Dana Sullivan ~ the talented florists who led our interactive floral installation.

We had wonderful day-of volunteers, but I mostly want to single out Ellen Seagraves of Chic Florals and Dana O’Sullivan of Della Blooms, both Slow Flowers Members and part of Independent Floral Designers of Maryland, for volunteering to create the Summit’s interactive floral installation. We had so many wonderful donations from flower farms to pull this off — including Charles Little & Co., FernTrust, Green Valley Floral, LynnVale Studio & Farm and Resendiz Brothers Protea Growers — as well as EcoFresh Bouquets, which provided wraps for the foam-free installation.

I can’t forget to thank our speakers — without whom the day would have been an empty room, of course. Our keynote speaker Christina Stembel of Farmgirl Flowers wowed us with a frank discussion of building a self-funded floral business through grit and determination.

We enjoyed two visually and intellectually-inspiring design + business presentations geared toward florists who are committed to the Slow Flowers ethos, in their sourcing and in the ways they build community — Thank you Kelly Shore of Petals by the Shore and Mary Kate Kinnane of The Local Bouquet and thank you Kit Wertz and Casey Schwartz of Flower Duet.

Our Flowers + Tech panel introduced a fascinating discussion about the challenges of transportation, infrastructure and shipping — thank you to Jonathan Weber of greenSinner, Jessica Hall of Harmony Harvest Farm and Christina Stembel of Farmgirl Flowers for their excellent presentations and for helping us look toward the horizon of new business models.

And finally, thank you to our final two speakers, men who are passionate about flower farming as a tool for improving the lives of their communities ~ Walker Marsh of Tha Flower Factory in Baltimore and Mud Baron of Flowers on your Head in Los Angeles.

Flowers on my head, courtesy of Mud Baron.

Among other messages, we learned from them about sowing future seeds of hope through flowers. If you were in attendance – or if you followed the fun on social media, you also know that Mud was a flower force to be reckoned with as he festooned our heads with bouquets to fulfill his mission of photographing as many humans as possible for his Flowers on Your Head photographic project.

If you missed the Summit, you can find all the video presentations available to watch for just $48 on Vimeo — a full day of ideas, information, inspiration, inclusion and instigation with each of these speakers.

Watch a free clip of my opening remarks about the origins of the Slow Flowers Summit.

And I can’t finish this section without reminding you to register for the 3rd annual Slow Flowers Summit, taking place July 1-2, 2019 as an expanded conference, offering you more value and benefits for attending.

The early-bird pricing continues through Dec. 31st so there’s not much time left to save $100 and grab a seat to join me and some wonderful speakers in St. Paul Minnesota!

NUMBER TWO: AMERICAN FLOWERS WEEK 2018 (June 28-July 4)

This original flower promotion holiday, launched in 2015, celebrated its fourth annual campaign. I was encouraged and inspired by friends behind British Flowers Week to create American Flowers Week (and to continue their generosity, I helped support the creation of Canadian Flowers Week this past September).

This grassroots, all-inclusive campaign provides editorial, branding and marketing resources to flower farmers, florists, designers, retailers and wholesalers who wish to promote American grown Flowers.

And wow, did you participate this past year! We have been tracking engagement on Instagram and Twitter, which this year was tricky because new rules on those platforms restricted our ability to measure the potential engagement of our followers’ followers (IF you saw what happened with Facebook this year, I’m sure that make sense)

Even with those tracking limitations, you and your participation in American Flowers Week generated amazing numbers — 3.6 million impressions in the month leading up to the 2018 celebration. We know the real total engagement was much higher, due to tracking tools not being able to capture Facebook traffic.

#americanflowersweek on Instagram this week!

All I can say is THANK YOU to each one of you who joined in the fun by designing red-white-and-blue bouquets, taking photos and posting/tagging them as #local #american and #seasonal and #slowflowers.

Rita Anders of Cuts of Color in Weimar, Texas, delivered American Flowers Week bouquets and bunches to Central Market stores in Houston.

Thanks to those of you who ordered our bouquet labels to use on your market and grocery bouquets, and for CSAs and popup events. And thanks for building the buzz to raise awareness about the importance of conscious choices when it comes to buying flowers. The more fun and fashion we can share with flowers, the more their origin becomes a top-of-mind decision at the cash register.

And speaking of fashion, 2018 was the third year of our American Flowers Week – floral fashion collection, a brilliant season of botanical garments revealing the beauty of flowers, the people who grow those flowers and the floral artists who reimagine them into garments.

Opening pages of “Field to Fashion,” in Slow Flowers Journal for Florists’ Review (June 2018)

This year, we called the theme “Field to Fashion,” and revealed all five floral couture looks in the pages of Florists’ Review magazine. Producing this floral narrative began in Homer, Alaska, where Kelly Shore of Petals by the Shore partnered with Beth Van Sandt of Scenic Place Peonies to envision a styled shoot reflecting just-picked peonies with a storyline that reflects the character, history and geography of Homer.

The series continued with photo shoots taking place through subsequent months of the year, as designers and flower farmers collaborated to turn cut flowers into haute couture, including a session in Sonoma County, with design talents from farmer-florist Hedda Brorstrom of Full Bloom Flower Farm and dazzling dahlias grown by Kate Rowe of Aztec Dahlias;

a winter woodland narrative reliant upon farmer-florist Carly Jenkins of Killing Frost Farm’s penchant for foraging from the forests and woodlands of the Pacific Northwest and Montana;

Alison Higgins and Nicole Cordier of Grace Flowers Hawaii’s Big Island homage to locally-grown tropical flowers and foliage with two regal looks for male and female models;

and Faye Zierer Krause of Flora Organica Designs’ tribute to the Iris, straight from the Sun Valley Flower Farms’ greenhouses of Arcata California.

It is a privilege and an honor to experience this level of creativity and commitment to American Flowers Week. The inventiveness expressed by the Slow Flowers community — flower farmers and floral designers alike — elevates American-grown botanicals to new levels.

Click here to find the photos of the entire 2018 American Flowers Week collection of botanical fashions, including the stories behind each look.

I also need to thank and acknowledge the talented photographers who made each of these beautiful ideas come to life through their lens, including Alex Brooks, Becca Henry, Megan Spelman, Joshua Veldstra and Leon Villagomez.

Botanical artist Ellen Hoverkamp created our American Flowers Week 2018 image and branding!

One more artist gets a big thank you for helping make American Flowers Week more beautiful – and that is Ellen Hoverkamp of My Neighbors’ Garden. We invited Ellen, a Connecticut-based artist, to create a red-white-and-blue bouquet using her signature scanner photography technique and the result was a stunning image that helped us promote the campaign all year long. Her all-American botanical tribute wowed everyone and I’m excited to be able to use American Flowers Week as a way to highlight the work of such a talented artist.

And now’s the time to mark American Flowers Week 2019 on your calendar — June 28 through July 4 — because it will be our fifth annual campaign celebration! I’ll have more to share in the coming months, but you are invited to check out two links I’ll share in today’s show notes — first, a look at the 2019 botanical art branding we commissioned from Josephine Rice, and second, a sneak peek to introduce the florists and flower farmers who are busy creating American Flowers Week botanical fashions for next year’s editorial package.

READ MORE…

Episode 380: Slow Flowers’ Holiday Music Special with Nathan Leach and Eva Leach of Nathan and Eva

Wednesday, December 19th, 2018

Eva Leach and Nathan Leach of the Charleston-based duo Nathan and Eva (c) Taken by Sarah

It’s that time again, the annual Slow Flowers Holiday Music Special!

I’m incredibly excited to welcome the sibling singer-songwriter duo Nathan Leach and Ava Leach. In today’s episode, you’ll hear four original songs: Allie; 330; Belgium Fields; I Wish and one Amy Winehouse song: Valerie.

Eva (on drums) and Nathan (with guitar) performing at Flowerstock (c) Taken by Sarah

If you’ve attended Holly Chapple’s Flowerstock Festival, you’ve already been treated to live performances by Nathan and Eva. That’s how I met them and I’m so excited they’ve agreed to join the Slow Flowers Podcast to share their story and music with us as we ease into the holiday season!

It’s mindboggling to say this, but music videos on the Nathan & Eva YouTube channel have been viewed more than 26 MILLION times, so it is very special to speak with these young talents about the music they create and have shared with so many.

I love these glimpses of Eva and Nathan, captured by photographer Sarah Collier at Flowerstock (c) Taken by Sarah

Nathan & Eva is a Musical Duo from Charleston, South Carolina.The origins of their story are pretty recent and immensely fascinating. While in school at USC Columbia, Nathan longed to get back into guitar playing, so he began to post cover songs on YouTube. Over time, he expanded the roster of featured talent to include the occasional help from his sister, Eva. In 2013, they posted a cover of Family of the Year’s “Hero”. In 2015, that video went viral.

Here’s that video from 2013:

Media outlets began sharing this unassuming video everywhere. Starting on the San Francisco Globe, the video bounced around from outlet to outlet and received the attention of major players in the media and music industry: among them the Glenn Beck show, Jimmy Kimmel Live, America’s Got Talent, the Voice, and Walk Off the Earth. The French site Féroce shared a separate version of the video as well, where it garnered millions more views.

What this all amounted to was a crazy few weeks for the siblings, who were both still in school at the time. With a newfound international fanbase and a Youtube audience that had exponentially exploded overnight, they began working on cleaning up their live act and beginning to produce original songs.

(c) Taken by Sarah

Here’s a video of Allie, which you’ll hear on today’s episode (2018):

Having released their first EP of original songs under their self-titled EP, ‘Nathan & Eva’ in early April, the duo are hard at work establishing a local fanbase in Charleston and producing the next album. You can order the EP on Spotify here.

This is an extended episode featuring five of their musical numbers interspersed in our interview.

Please enjoy this Slow Flowers holiday gift follow Nathan and Eva as their careers continue to soar.

I’m so so inspired by hearing this story of two young talents with drive, heart and determination to share their music with the world.

Whenever I’m in the presence of people whose work and art I admire, I feel inspired to up my own game and pursue my dreams. I hope that’s your takeaway, too!

Nathan and Eva performed inside the barn at Flowerstock (c) Taken by Sarah

Find and follow Nathan & Eva at these social places:

Nathan and Eva on FACEBOOK

Nathan and Eva on INSTAGRAM

Nathan on Instagram

Eva on Instagram

Read more about Nathan and Eva in Charleston City Paper

Thanks so much to Nathan and Eva for sharing their music with us today! What a lovely experience – I hope you enjoyed it as much as I did and I know you’ll want to follow their music in the coming year! Thanks, too, to Andrew Brenlan, our gifted editor, for helping me assemble this episode!

Next week, our final episode of 2018, will feature our Year in Review, and then, on January 2nd, I will reveal the 2019 Slow Flowers Floral Insights and Industry Forecast. It’s a time of reflection of all this community has achieved and a time to reimagine and dream for our future. Please join me.

Don’t forget to visit the Slow Flowers Summit web site for all the details about the 2019 Slow Flowers Summit, scheduled for July 1st & 2nd in St. Paul, Minnesota — you can grab an Early Bird ticket and save $100 if you register by December 31st. Slow Flowers Members receive preferential pricing, so check it out.

We’ve also just posted all the details about the June 30th pre-conference tour of two Minnesota flower farms — Blue Sky Flower Farm & Green Earth Growers, both Slow Flowers Members, AND the first-ever Slow Flowers Dinner on the Farm, with the Summit Speakers and fellow conference attendees, which will take place at Green Earth Growers outside Minneapolis. This is a ticketed event and you can find details here.

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 389,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!


Thank you to our sponsors for supporting The Slow Flowers Podcast.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

And the Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flowers dreams big for the industry’s future. Head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Episode 379: How Creatives can Be Authentic in the Digital Age, a conversation with Robin Avni of Bricolage*

Wednesday, December 12th, 2018

Robin Avni

Today’s guest helps us step out of the world of growing and designing with flowers and into the larger arena of creative strategy and the way we express ourselves and our brands through digital media.

I am delighted to welcome Robin Avni to the Slow Flowers Podcast.

The timing is ideal, as we come to the close of a calendar year and if you’re like me, you’re also finally allowing yourself to dream and imagine goals for 2019.

Robin’s consulting practice is called Bricolage; when translated from the original French.

The term means: *CREATION FROM A DIVERSE RANGE OF ELEMENTS. 

Nearly a decade ago, I received a surprise invitation from Robin Avni to join a cohort of creatives she called Lifestyle Insights. Real Women. Real Life. 

Tthat experience included me in a dream team of 12 female lifestyle experts, each of us with knowledge on a specific subject matter ranging from design, food, fitness and health to gardening, travel and family and parenting topics.

I’ve always been drawn to Robin and her energy. She is a multi-talented, idea-a-minute visual and written communicator. I remember reading Robin’s home+technology design stories in the Seattle Times long before I was fortunate enough to meet her – which I recall was on a press tour of the former Seattle Interiors Show in 2004. Thanks to LinkedIn, we stayed in touch and years later, even though I was living in Los Angeles at the time, we’d get together when I was in Seattle on business.

Robin pioneered the idea of a female-focused creative media and consulting agency. Described as a select group of savvy lifestyle experts focused on how real women live, make choices and craft their worlds, Lifestyle Insights developed new-media content shaping messaging, programming, strategy and knowledge with intent – and a little bit of soul. Robin coined the phrase the MOMMY TO MAVEN™ marketplace.

Here is one of the 2010 Lifestyle Insights. As Robin and I say: “We were ahead of our time!”

Together our group launched the daily blog, “Lifestyle Insights. Real Women. Real Life” in September 2009. The experience gave me a new forum to write in a new way, including fun, memoirish, essays, as well as outdoor living and gardening topics. I had to learn how to communicate my ideas in 300 words or less, which in today’s world of bite-sized journalism, is an excellent skill to have.

Through our blog and related projects, such as white papers and trend reports, Real Women. Real Life. spoke with a powerful voice urging corporations to re-think how to communicate with their female customers.

One of the highlights of that time was co-presenting with Robin at the Independent Garden Center conference in 2010 on the topic of: “The Female Gardener: Mommy to Maven.”

Our workshop shared some of the research and insights collected by Lifestyle Insights, with the goal of helping independent garden center owners and garden-related companies to understand the female consumer not just by obvious demographics of age, ethnicity or economics but by her life stages.

Botanical Prints by Robin Avni — I love that she is exploring her printmaking passion

“Daisies,” by Robin Avni

Before we start the interview, here is a bit more about Robin Avni:

Robin’s #1 agenda these days includes her role as Grandmother!

Throughout her career in the media and high-tech industries, including eight years as a Group Design Manager at Microsoft, she has managed high-profile projects and award-winning teams.

As an Assistant Professor of Design at Cornish, Robin managed several academic/corporate projects including two collaborations with Amazon and a special grant from the Microsoft HoloLens team.

The Microsoft HoloLens Strategy Team sought to leverage the creative, problem-solving disposition of artists to explore the artistic possibilities of mixed reality.

The project culminated in a 2016 mixed reality gallery showing on the Cornish campus in Seattle showcasing unique mixed reality experiences through design, dance, and theatrical performance.

During her tenure at Microsoft, Robin created and produced V-Style, one of the first online style webzines, helped launch MSNBC, managed internal training resources for the product groups, and was a Group Manager for Design and User Research for Windows and SQL Server. Her years at Microsoft enabled her to catch the wave of a new era in design; one that would profoundly change the course of the design profession as new technologies changed methods of communication, content, and interaction design.

After Microsoft, Robin transitioned to consumer research managing a portfolio of Fortune 500 clients as a Senior Director and Lead Consumer Strategist at Iconoculture, and as a Senior Ethnographer at The Hartman Group, where she engaged in primary consumer qualitative research.

In 2015, she became an Assistant Professor of Design at The Cornish College of the Art where her academic research focused on visual communication, social photography, and the intersection of technical tools and creativity.

Robin is a frequent speaker at industry conferences as well as serving on national and local boards and commissions; including the Knight Curriculum Advisory Committee at the Indiana University School of Journalism, where she received her BA in journalism. She holds a Master of Communication in Digital Media from the University of Washington. Robin was also the recipient of a post-graduate Knight-Wallace Fellowship at the University of Michigan.

This is an insights report that Robin wrote for Iconoculture back in 2009 on “A Return to Heartland Values.”

Robin mentioned several of the design forecast reports she uses, so I’ve pulled links to those to share in our show notes, as well.

Other key links:

Find Robin Avni at her web site

Follow Robin Avni on Instagram

Bainbridge Artisan Resource Network 

Design Matters class at the BARN (January 26-27, 2019)

JWT Intelligence Forecast 

Adobe Visual Trend Forecast

Getty Images Forecast

I think we all need to draw inspiration from the larger cultural landscape, or as Robin says, the cultural zeitgeist, to guide our own branding choices, so be sure to check out what inspires her — I hope you find something new that triggers a fresh idea or path to take for 2019.

Eva and Nathan Leach (c) Charleston City Paper

Next week, I invite you to enjoy our fourth annual Slow Flowers Holiday Music Special Episode, and I’m incredibly excited to welcome singer-songwriter duo Nathan and Ava Leach.

If you’ve attended Holly Chapple’s Flowerstock Festival, you’ve been treated to live performances by Nathan and Eva. That’s how I met them and I’m so excited they’re coming on the Slow Flowers Podcast to share their story and music with us as we ease into the holiday spirit!

Don’t forget to visit the Slow Flowers Summit web site for all the details about the 2019 Slow Flowers Summit, scheduled for July 1st & 2nd in St. Paul, Minnesota — you can grab an Early Bird ticket and save $100 if you register by December 31st. Slow Flowers Members receive preferential pricing, so check it out.

We’ve also just posted all the details about the June 30th pre-conference tour of two Minnesota flower farms — Blue Sky Flower Farm & Green Earth Growers, both Slow Flowers Members, AND the first-ever Slow Flowers Dinner on the Farm, with the Summit Speakers and fellow conference attendees, which will take place at Green Earth Growers outside Minneapolis. This is a ticketed event and you can find details at Slow Flowers Summit.com.

Take the Pledge!!!

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement.

As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 387,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

Thank you to our sponsors for supporting The Slow Flowers Podcast.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

And the Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flowers dreams big for the industry’s future. Head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Episode 377: Creating Sanctuary, a conversation with author, gardenmaker and educator Jessi Bloom

Wednesday, November 28th, 2018

Jessi Bloom, author of the new guide, Creating Sanctuary (c) Shawn Linehan

We are well into the holiday season and it’s only November 28th — can you believe it!?

There are so many wonderful things to be thankful for and to celebrate, and yet, the holidays can be stressful and difficult for many of us.

While it can be crushing to think about the natural disasters (or human-caused disasters) that have befallen our floral community in recent seasons, it’s also sometimes overwhelming to find balance and peace in our own daily lives.

I’m so pleased to share today’s conversation with Jessi Bloom, author of the just-released book Creating Sanctuary, because I know the topic will be as timely for you, as it is for me.

Published by Timber Press, the book’s full title: Creating Sanctuary: Sacred Garden Spaces, Plant-Based Medicine, and Daily Practices to Achieve Happiness and Well-Being, gives you a sense of the inspirational and practical features inside its pages.

Cover and inside peek of Creating Sanctuary, Published by Timber Books (c) Shawn Linehan

Here’s a bit about the new book:

“We all need a personal sanctuary where we can be in harmony with the natural world and can nurture our bodies, minds, and souls. And this sanctuary doesn’t have to be a far-away destination—it can be in your own backyard. In Creating Sanctuary, Jessi Bloom taps into multiple sources of traditional plant wisdom to help find a deeper connection to the outdoor space you already have—no matter the size. Equal parts inspirational and practical, this engaging guide includes tips on designing a healing space, plant profiles for 50 sacred plants, recipes that harness the medicinal properties of plants, and simple instructions for daily rituals and practices for self-care.”

Jessi Bloom, gathering apothecary ingredients in her garden (c) Shawn Linehan

Jessi Bloom is a best-selling author, award-winning ecological landscape designer, and speaker.

A Northwest native, Jessi comes from a strong background of horticulture and environmental sciences.

Her early experience in project management ranged from organizing restoration projects with community volunteers, to high-end residential and commercial landscape design/build.

In early 2000, she decided to start an ethical business in the green industry to fill a niche for organic and ecological landscaping.

Her leadership combined with her artistic design talents have brought N.W. Bloom numerous environmental awards.

From the pages of Creating Sanctuary, by Jessi Bloom for Timber Books (c) Shawn Linehan

She is passionate about animals, permaculture and making functional gardens beautiful. Jessi’s work has been featured in many national and local media outlets from the NY Times, Better Homes & Gardens, Sunset Magazine, DISNEY, Martha Stewart Living, Mother Earth News, UTNE Reader, Fine Gardening Magazine and PBS’s Growing a Greener World TV. 

Jessi is strongly committed to volunteering in the community and sits on several advisory boards within the green industry and educational/environmental organizations; hoping to empower people, also raising industry standards, and recently helping to develop the EcoPro program for WA State.

She has two boys and spends time with them around their little farm, with a handful of animals and gardens to look after.  When she is not helping others with their gardens, traveling or writing, she enjoys the outdoors: snowboarding, hiking, running, biking and stays strong with Olympic weightlifting.

From the pages of Creating Sanctuary, by Jessi Bloom for Timber Books (c) Shawn Linehan

She has authored two prior books for Timber Press: Practical Permaculture for Home Landscapes, Your Community, and the Whole Earth with Dave Boehnlein; and the bestseller: Free-Range Chicken Gardens: How to Create a Beautiful, Chicken-Friendly Yard.

At the end of our conversation, we discuss NW Bloom’s latest project as the new farmland steward at South 47 Farm in Redmond, Washington, outside Seattle.

There, what was a corn maze for many years will now be a sustainable site nurtured by N.W. Bloom. The first year involves healing the soil from nitrogen depletion, planting cover crops to add biomass and nutrients back to the ground and developing a nursery to provide locally grown (chemical free) plants to the region. I’m excited to learn that Jessi sees the future potential to incubate small-scale flower farming among other value-added CSA crops. More on that as the story evolves.

Creating Sanctuary’s essential plant reference section, by Jessi Bloom for Timber Books (c) Shawn Linehan

If you’re in the Pacific Northwest or plan to travel here for the 2019 Northwest Flower & Garden Festival (Feb 20-24), Jessi has fabulous news to share — she has just signed on as a garden creator at the flower show and many of the ideas featured in her new book will be brought to life in that garden for you to see. I’ll be sure to add a link to the NW Flower & Garden Festival at today’s show notes for you to find more details.

I want to encourage you to visit Slow Flowers Summit to learn more about the amazing program, people and flowers you’ll engage with next summer. It’s not too early to save the date and secure your seat! Slow Flowers members receive special discount pricing and everyone receives $100 off with the Early Bird rate, on sale now!

(c) Heather Saunders

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 385,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

Thank you to our sponsors for supporting The Slow Flowers Podcast.

Florists’ Review magazine: I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

And the Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flowers dreams big for the industry’s future. Head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits: