I’m so pleased to welcome Slow Flowers Members Jill Rizzo and Alethea Harampolis. Floral designers and founders of SF-based Studio Choo, they have a carefree, nature-inspired design philosophy that touches everything they create.
As a floral design shop, studio and boutique, Studio Choo focuses as much as possible on locally-sourced flowers and plants, styled with a nod to the wild and untamed.
You have a chance to win a free copy of their newest project, The Wreath Recipe Book, courtesy of publisher Artisan. To enter, please post a comment below about YOUR FAVORITE wreath ingredient from nature, the woodland, the garden or flower fields.
You must post a comment in order to enter a drawing to win a free copy of this lovely new book. The drawing will take place at 5 p.m. Pacific Time on Saturday, November 8th and I’ll announce the winner on the Nov. 12th episode of The Slow Flowers Podcast.
Alethea and Jill originally met and worked together at an esteemed flower shop in San Francisco. Their shared passion led them to found Studio Choo in 2009.
After many weddings, deliveries and penning their first book, The Flower Recipe Book, Studio Choo expanded into a new studio space in South San Francisco last year. The Flower Recipe Book took them across the nation, teaching design classes in massive markets, quaint shops and beautiful farms. When they returned home, they worked tirelessly to turn their studio into a unique expanse devoted to design classes, an apothecary, a workspace for weddings and events, a well-curated shop and a place to honor the love of flowers that started it all.
I’ve gotten to know Jill and Alethea over the past few years, reviewing The Flower Recipe Book for Sunset magazine, hosting their book-signing presentation for florists at the Seattle Wholesale Growers Market, and inviting them to the stage when I produced the floral design workshops at the SF Flower & Garden Show last March. But due to the fact that we live and work in different cities, I simply had not been able to record a Studio Choo interview.
Last month, I took a last minute trip to SF and while there, I invited myself to visit the new Studio Choo space. *Thanks Christina Stembel of Farmgirl Flowers for the lift – I’m so glad you got to stop by, too.
Even though it was a Friday and flowers for a few weddings were in production, Jill and Alethea were so sweet to take a half an hour and talk about their latest project — JUST OUT — “The Wreath Recipe Book: Year-Round Wreaths, Swags, and Other Decorations to Make with Seasonal Branches”
Using the same recipe-like approach to seasonal branches that they presented with cut flower arrangements in the Flower Recipe Book, this time Jill and Alethea employ the same clear format in explaining how to make wreaths, table settings, napkin rings, package toppers, wall hangings, and other branch-based decorations.
Divided into Spring, Summer, Autumn, and Winter, and based on when the main plant “ingredients” are available. Ingredient lists and step-by-step photographs give readers a starting point for trying these recipes and adapting each to one’s own aesthetic and style.
I know you’ll enjoy our conversation about Studio Choo, and how Jill and Alethea blend their unique point of view as designers with a dynamic business model that takes them in some very unexpected places. Alethea has just launched her own scent collection called Snake Face and together the two are cooking up workshops and other creative endeavors for the year to come.
And here’s some background on this dynamic duo:
Alethea spent her time before Studio Choo as an estate gardener in Seattle where she managed the wet and wild rolling hills of the city’s rich and famous. After working in other boutique flower shops perfecting her art, she returned to her native Bay Area to settle back in.
Jill grew up with her mother, aunt, and uncle all running their own flower shops, so it now seems only natural that she would do the same. After spending her childhood in Rhode Island learning the difference between roses and ranunculus, she graduated with a degree in illustration from Parsons School of Design and moved to San Francisco to try life out west.
Studio Choo started with a sneeze. Jill’s tiny sneeze, to be exact. It was so small Alethea remarked upon this tiny sneeze and thus “Choo” became a shared nickname between the two. They remained friends when Alethea left the Bay Area, and they dreamed of starting a business together one day. Upon Alethea’s return a few years later (early 2009), they finally took the plunge to open their floral studio and the eponymous Studio Choo was born.
Jill and Alethea encourage their readers and customers alike to bring the outdoors into our homes and celebrate the special qualities of each season.To find inspiration in plants that are in season wherever you to live — I wholeheartedly endorse this philosophy because it’s at the heart of what the Slow Flowers Movement is all about.
Listeners like you have downloaded the Slow Flowers Podcast nearly 25,000 times. If you like what you hear, please consider logging onto Itunes and posting a listener review.
My personal goal is to put more American grown flowers on the table, one vase at a time. I promise that when you tune in next week, you’ll hear another insightful and educational episode of the Slow Flowers Podcast.
The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at hhcreates.net.