Debra Prinzing

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Archive for the ‘Creativity’ Category

Northwest Flower & Garden Festival and SLOW FLOWERS Partner to Produce “Floral Wars” — featuring top professional florists competing head-to-head to create floral designs

Monday, December 11th, 2017

Media Contact:   Barry Bartlett, The Bartlett Group, 206.335.4694 or barry@bartlettgrouppr.com

FOR IMMEDIATE RELEASE

SEATTLE—”Floral Wars,” a new “friendly” competition between the Northwest’s most talented professional florists, joins the big line-up of feature attractions at the 2018 Northwest Flower & Garden FestivalFebruary 7-11 at the Washington State Convention Center in Seattle. The event is co-produced with Slow Flowers’ founder and creative director Debra Prinzing.

Presented by American Grown Flowers, “Floral Wars” will be held each day from 3-4 p.m. on the North Hall Stage. It pits two top floral artists against each other as they create three arrangements—a bridal bouquet, a centerpiece and a “surprise” floral creation—all in an hour or less. It’s a test of the contestants’ grace under pressure as they showcase American-grown flowers, USA-made floral accessories and eco-design techniques.

“Garden enthusiasts yearn for more flowers in their lives and ‘Floral Wars’ delivers on a promise—to inspire and educate our audiences with great ideas for floral design. It’s a fun way for showgoers to learn how to choose, combine and arrange flowers from your own backyard,” said event host, Debra Prinzing, author of Slow Flowers and The 50 Mile Bouquet. 

ABOUT THE COMPETITION
During the hour-long event, floral pros will be given several surprise buckets of stems, and with clippers, vases and ribbons in hand, they’ll demonstrate their unique aesthetic styles and share tips and techniques with audience members. Heightening the drama, watch how they react to our “secret” ingredients and unexpected challenges. 

Adding to the fast-paced fun, Corona Tools and Johnny’s Selected Seeds will provide door prizes and giveaways for the audience during the hour-long event. Showgoers are encouraged to arrive early to take advantage of café seating and enjoy a meal, snack, and a beverage while learning from the floral artists. 

ABOUT THE NORTHWEST FLOWER & GARDEN FESTIVAL
Celebrating 30 years of inspiring all experience levels, The Northwest Flower & Garden Festival showcases 18 magnificent, idea-generating display gardens, demonstrations and displays focusing on small space and container gardening, more than 100 free “how-to” seminars by top experts, shopping for a cornucopia of quality products, artwork and regional food items in the bustling Marketplace, and much more. 

DATES & TICKETS
Festival dates and hours are Wednesday through Saturday (Feb. 7-10), 9 a.m. to 8 p.m.; and Sunday (Feb. 11), 9 a.m. to 6 p.m. Early Bird adult tickets now on sale online and over 60 retail locations (until February 6) – $19; regular adult (at the door) – $24; youth (13 to 17 years) – $7; and children 12 and under are FREE.  For more information, or to purchase tickets online, visit www.gardenshow.com.

“Floral Wars” contestants include:

Wednesday, Feb. 7:
Melissa Feveyear, Terra Bella Flowers (Seattle) and Jessica Gring, Odd Flowers Floral Design and the Seattle Wholesale Growers Market (Seattle)

Melissa Feveyear of Terra Bella Flowers (left) and Jessica Gring of Odd Flowers Floral Design/Seattle Wholesale Growers Market (right)

Thursday, Feb. 8:
Gina Thresher, AIFD, From the Ground Up Floral (Kent) and Jon Robert Throne, AIFD, Countryside Floral & Garden (Issaquah)

Gina Thresher, AIFD, From the Ground Up Floral (left) and Jon Robert Throne, AIFD, Countryside Floral & Garden (right)

Friday, Feb. 9:
Rizaniño “Riz” Reyes, RHR Horticulture (Seattle) and Mick Payment, Flowers for the People (Bellevue)

Rizaniño “Riz” Reyes of RHR Horticulture (left) and Mick Payment of Flowers for the People (right)

Saturday, Feb. 10:
Anne Bradfield, Floressence (Seattle) and Kelly Sullivan, Botanique (Seattle)

Anne Bradfield of Floressence (left) and Kelly Sullivan of Botanique (right)

Sunday, Feb. 11:
Tobey Nelson, Tobey Nelson Events & Design (Langley) and Tammy Myers, First & Bloom (Issaquah)

Tobey Nelson of Tobey Nelson Events & Floral (left) and Tammy Myers of First & Bloom (right)

Floral Wars is made possible by:

FLOWERS/FOLIAGE: Certified American Grown Flowers is the exclusive provider of flowers and foliage used in the competition. Certified American Grown program ensures consumers of the domestic origins of their flowers and foliage and stands for the high quality, farm fresh blooms.

VASES/MECHANICS: Syndicate Sales, an American manufacturer of vases and accessories for the professional florist.

RIBBONS: Offray Ribbons is the last U.S. manufacturer of woven satin ribbon for the floral and craft marketplace.

APRONS: Raw Material Design, a Seattle-based maker of aprons and other textile products.

About Debra Prinzing:

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American Grown Flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that stimulates consumers and professionals alike to make conscious choices about their floral purchases.

Debra is the producer of SlowFlowers.com, the online directory to American-grown farms, florists, shops and studios who supply domestic and local flowers.

Each Wednesday, approximately 2,500 listeners tune into Debra’s “Slow Flowers Podcast,” available for free downloads at her web site, debraprinzing.com, or on iTunes and via other podcast services.

She is the creator of American Flowers Week, launched during the July 4th week in 2015 with more than 5.0 million social media impressions in 2017.

Debra is a Florists’ Review Contributing Editor which produces the “Slow Flowers Journal” section. She is a 2016 inductee to the Garden Writers Association Hall of Fame and the author of 10 books, including Slow Flowers and The 50 Mile Bouquet.

Episode 326: Solstice Garden Gatherings and the Farm to Flower Shop trend with Barbara Rietscha of Boston’s Field & Vase

Wednesday, December 6th, 2017

Barbara Rietscha and David Buchholz of Stow Greenhouses, recently rebranded as Boston-based Field & Vase

Today, you will hear from two guests: Sue Nevler, an incredibly active gardening friend from the Pacific Northwest and national public horticulture scene who will share about the Solstice Garden Gatherings on December 21st, and Stow, Massachusetts-based Barbara Rietscha of Stow Greenhouses, which has rebranded as Field & Vase in Boston — yet another flower farm branching into retail floristry. I’m so excited to share these interviews with you!

We’re getting close to the end of 2017 and for many of you, that means reflecting on the meaning of one’s work, on the relevance and purpose that we seek to have, and on the relationships that define us.

Thanks to all who joined me at the Seattle area Slow Flowers Meet-Up! This group knows how to feed one another’s appetites and creativity.

This all came together for me Sunday evening at the latest Slow Flowers Meet-Up. Over the course of 2017, I’ve gathered with our Slow Flowers Community in towns and cities across North America, listening, learning, sharing, connecting in places as diverse and wonderful as Pittsburgh, Pennsylvania; Toronto, Ontario; Missoula, Montana; Guilford, Connecticut; Providence, Rhode Island, and yes, Seattle.

It was such a joy to have a hometown (for me) Meet-Up and I am so happy that 14 folks in Seattle’s Slow Flowers community joined the festivities — flower farmers whose blooms thrive in tiny urban lots or expansive rural acreage, food farmers who are diversifying in to cut flowers, floral designers who specialize in weddings, everyday deliveries or workshops, landscape designers exploring the floral industry and also wholesalers who represent the farmers and sell their bountiful harvest to local florists.

It was wonderful to watch the new relationships and connections take place over delicious food, clicking of glass, and laughter throughout. There was one moment when it all went into slow-motion, freeze-frame for me. I stood there in my kitchen and marveled at the goodwill being shared among new and old friends, people who have supported the Slow Flowers movement in their own work, aligning their brands with ours. It was special and truly overwhelming to see where this singular Slow Flowers idea has taken all of us.

Last week I recorded a short interview that I want to start today’s episode. It will, I hope, inspire you to take a step or make a gesture in your own community as we approach the Winter Solstice, the holiday season and the New Year around the corner.

Sue Nevler (seen above), calls herself a gardening advocate. In 2016, Sue created an event called Solstice Garden Gatherings — and I shared the idea on an episode of this podcast last December. Solstice Garden Gatherings has gained momentum and support across the world, and I’m so glad to see the idea of people who assemble with others in public and private gardens, or in a flower field, or on a farm. The objective is simple, but powerful. A gathering in support of peace, acceptance, understanding, and hope.

Beginning December 10th, this Sunday, there are several taking place in the Seattle area, including these:

Bellevue Botanical Garden (Garden D’Lights)
Bloedel Reserve
Dunn Gardens
Heronswood
Kruckeberg Garden
University of Washington Botanic Gardens ( CUH)
Days, dates, times and formats vary at all these, so check individual garden website’s for more details.

Please use the hash-tag #solsticegardengatherings if you attend or create a similar event in your community. She is eager to see this idea spread and will be encouraged by your posts.

Flowers by Field & Vase

Our main guest today is Barbara Rietscha of Field & Vase, a new venture of Stow Greenhouses, based in Stow, Massachusetts, in the Boston area.

The Rietscha-Buchholz family at their farm in Stow, Massachusetts

Stow Greenhouses is owned and operated by the husband and wife team of Dave Buchholz and Barbara Rietscha. In addition to growing and arranging flowers, they are raising three sons.

Barbara runs the day-to-day operations of the business and oversees everything from first seeding to final arrangement. Born in PA, Barbara had a circuitous route to flower farming. After graduating from college with a chemistry degree, she moved to Central Africa to teach farmers how to raise fish. When she returned home, Barb learned how to program computers and then moved to the business side of things and got her M.B.A. After the birth of her 2nd son, she took some time off to raise 3 sons until she and Dave bought the farm in 2010.

Barbara uses flowers and herbs grown on her farm as well as things foraged from the property. Her style is organic and natural and she likes to bring the garden to the vase whether it is for a bride, home or office. Barbara is motivated to educate her customers about the local flower movement as well as support local farms and businesses. She enjoys being outdoors and skiing and her retirement plan is traveling across the country in an Air Stream.

By day Dave is an IT professional at a large bank but by night, he is a plumber, electrician, carpenter – a whatever-it-takes to keep the farm running. He is also the patient voice of reason to Barb’s unbridled enthusiasm. Dave was born with skis on his feet, enjoys all forms of cycling and coaches the high school ultimate frisbee team.

READ MORE…

Episode 325: Chicago’s Field & Florist Opens a Retail Store

Wednesday, November 29th, 2017

Heidi Joynt and Molly Kobelt of Field & Florist (left) and a lovely photograph of their new Convertible Vase (right), developed with Chicago ceramicist Angela Venarchik

We’re coming to a close of the year and lately, I’ve been focused on the upcoming 2018 Slow Flowers’ Floral Insights & Industry Forecast, which I will release on January 3rd, with episode 330 of this podcast.

For the first time, our annual Floral Insights will also be published in Florists’ Review — and you can find the report in the pages of the magazine’s “Slow Flowers Journal” section come January 2018 issue. Subscribe to Florists’ Review and read our bonus Slow Flowers Journal content at the special rate of $21 for 12 issues — 62 percent off the cover price! Check out details by following this link or call 1-800-367-4708.

Inside Field & Florist’s new retail shop in Chicago.

One of the themes of the 2018 Floral Insights involves new ways for flower farmers and farmer-florists to bring their botanicals to the marketplace — through their own retail outlets.

I first touched on this idea last month, when I invited Emily Calhoun of Albuquerque, New Mexico-based Floriography Flowers, to share her news, which you can hear in a segment called “Flower Farmers Shift into Retail Floristry.” As it turns out, Emily is just one of several pioneering flower farmers embracing retail channels.

More interior glimpses of the modern, clean aesthetic — a perfect foil for abundant flowers!

Today, you will hear from returning guests Heidi Joynt and Molly Kobelt of Chicago-based Field & Florist, as they discuss their new retail store in the heart of the city’s Wicker Park neighborhood. And in a few week’s we will feature a Boston area flower farmer who’s recently opened two retail outlets in that city.

Follow these links to their past interviews on this Podcast.

Episode 148

Episode 262

A few lovely details of the Convertible Vase

Cindy Dampier of the Chicago Tribune wrote this recently:

Heidi Joynt and Molly Kobelt are florists — by way of a garden. Their days are dictated by irrigation and planting plans, bloom times and germination schedules. On any spring or summer morning, you’ll likely find the two of them in boots and work gloves, happily cultivating varieties they’ve carefully selected during a long winter’s worth of research. But unlike most gardeners, blooms are just a starting point for the ladies of Field & Florist. Those creamy peonies and cup-shaped hellebores are the raw materials for a summer’s worth of bouquets that seem, with each delicate, wayward tendril, to channel the garden they came from.

The women were recently featured in a documentary called “A Room with the Highest Ceiling,” produced by The Food Porn Hub. It’s a lovely “short film” and I think you’ll want to take the time to watch and listen to their philosophy (not to mention see their farm!):

One of the new collections of artisanal fragrances offered at Field & Florist

Enjoy these new photographs that Heidi and Molly have shared, taken by Jaclyn Simpson.

And follow these links to Field & Florist’s social places.

Field & Florist on Facebook

Field & Florist on Instagram

Field & Florist on Pinterest

 

Thanks so much for joining us today!

The Slow Flowers Podcast has been downloaded more than 257,000 times by listeners like you. Thank you to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to family of sponsors:

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music Credits:

Photo credit: Jaclyn Simpson.

Episode 324: Meet 2017 Mayesh Design Star Christy Hulsey of Colonial House of Flowers and Mayesh Wholesale CEO Patrick Dahlson

Wednesday, November 22nd, 2017

Christy Hulsey, Mayesh Wholesale’s 2017 Design Star, taught recently in Portland (c) Nicole Clarey Photography

Last month I traveled to Portland for a wonderful day hosted by Mayesh Wholesale, one of a series of design workshops featuring their 2017 Design Star, Christy Hulsey.

Christy is the owner and creative director of Colonial House of Flowers in Statesboro, Georgia, outside Savannah, and she was selected by Mayesh to be this year’s design muse. In the past, as I understand it, the creative inspiration and instruction of each year’s Mayesh Design Star program has mostly been video-based. This year was incredibly ambitious, with Christy signing on for a coast-to-coast tour of workshops and events.

I was so happy to spend time with Christy Hulsey of Colonial House of Flowers (center) and Mayesh Wholesale CEO Patrick Dahlson (far right) (c) Nicole Clarey Photography

As you’ll hear in our conversation, recorded after the all-day, hands-on workshop that she and her team presented, Christy and I met in 2014 at the Chapel Designers New York Conference, where Holly Chapple graciously asked me to speak about Slow Flowers. Later, Christy’s Colonial House of Flowers joined Slowflowers.com, inspired at some level, to honor Christy’s grandmother’s love of gardening and designing with seasonal flowers.

Team Colonial House of Flowers. Christy is in the front, wearing the linen apron; her sister Amanda Currier is immediately to the left of the ladder.

In fact, she mentions her grandmother’s influence often. When Christy joined the Design Star program, Mayesh posted a lovely Q&A with her for their blog. You’ll want to follow the link I share in the show notes to find that, but here are a few favorite excerpts:

In 2012, I assumed ownership of a little nearly 50-year-old landmark flower boutique that was in my family, called the Colonial House of Flowers. I believe the spirit of my grandmother’s creativity and ability to resourcefully create something sophisticated flutters through everything I do. In 2014, Amanda Currier, my sister, joined the Colonial House of Flowers team. Seasonally relevant flowers, branches, and fruit, are the true medium of my art. I’m ever thankful for my grandmother who always sent me into the garden, who brought me a found plant as a gift, and taught me to dig bulbs, grow cuttings, and stop at random roadside stands on family travels.  am really excited about the gaining momentum of American Grown Flowers. Slow flowers speak to me. I am excited the movement is finally coming to the Southeastern United States.

Christy Hulsey, with a detail of the all-American-grown floral flag (c) Certified American Grown photograph

Last December, I interviewed Christy for an Americanflowersweek.com story about the 8-by-12-foot three -dimensional American flag that she and a team created using only domestic flowers. The project was commissioned by Certified American Grown and it was on display at the Wholesale Florist & Floral Supplier Association conference in Miami.

Christy shared her story and taught compot design and hand-tied bouquet design at the Mayesh Design Star Workshop (c) Nicole Clarey Photography

Christy has had a whirlwind year and you’ll love hearing more about the Mayesh Design Star experience, which is coming to a close next month. She has taught workshops all around the country, sharing her design philosophy with professional peers, aspiring designers and floral enthusiasts eager for inspiration. In conjunction, she has also taught a number of succulent design workshops at Pottery Barn stores located in Mayesh cities. And she’s filmed numerous design videos. You can see a few of those here:

As an added bonus, Mayesh CEO Patrick Dahlson sat down with me to record a conversation, which you’ll hear after the Christy interview. This was a rare chance for me to hear more about the Mayesh story and to ask Pat to weigh in on the Slow Flowers movement to promote a greater level of local and seasonal flowers in the conventional wholesale floral channels. I wasn’t disappointed and I’m so glad you can sit in on our give-and-take.

Patrick Dahlson introduced the Mayesh Wholesale story to the workshop audience (c) Nicole Clarey Photography

Here’s a bit more about Pat Dahlson:

As one of nine children, all who are shareholders in Mayesh Wholesale Florist, Patrick has been the CEO of the company since 1985.  A natural born leader, Patrick has been a member of Vistage – an international CEO leadership organization – for 21 years. He is past president of Child Share, which helps place foster children in homes; Past President WF&FSA; Board member Southern California Flower Growers Association; and Past President Oakmont Country Club. Passionate about flowers, leadership and mentoring, Pat is also an avid golfer who enjoys yoga and Pilates workouts along with traveling with his three daughters, Alison, Kirstin and Desiree.

I also want to give you a head’s up about a couple things on the calendar where you can meet Christy Hulsey and Pat Dahlson:

On December 4-6th, Christy will host a Master Class At Musgrove Plantation on St. Simon Island, Georgia, with Susan McLeary of Passionflower.

Susan has been a guest of the Slow Flowers Podcast twice in the past and she is a good friend to the Slow Flowers community.

This two-day design intensive looks fantastic and I encourage you to check out the details, which include intimate design instruction with Christy and Sue, a focus on  foam-free, wire-free cascade bouquets PLUS living jewelry such as wrist corsages, shoulder corsages and Sue’s famous “floral tattoo.

You’ll also be part of a styled photo shoot by Lindsey Nowak and a portfolio of your photos by Corbin Gurkin. Click here for more information and to register!

On March 7-9th, 2018, floral business coach Kelly Perry hosts the first Team Flower Conference in Orlando, which features, among other speakers, Pat Dahlson and Christy Hulsey.

The conference is designed to help you take your floral business to the next level, and includes a presentation by Kelly pricing, ordering and cultivating creativity.

Christy will share the story of how she transitioned a small-town flower shop in rural Georgia to a nationwide brand, and Pat will cover the latest sourcing news and tips for working with your salesperson on substitutions, and he’ll share his passion for teamwork success in the floral industry. Click here for more information and to register!

Wow, wish I could be part of both of those amazing events!

 

The Slow Flowers Podcast has been downloaded more than 255,000 times by listeners like you. Thank you to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to family of sponsors:

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music Credits:

Bending the Reed
by Gillicuddy

https://creativecommons.org/licenses/by-nc/3.0/

Perfect (Instrumental Version); Once Tomorrow (Instrumental Version)

Additional music from:

audionautix.com

Episode 323: What’s New with the Certified American Grown Program and the Field to Vase Dinner Tour?

Wednesday, November 15th, 2017

Efforts of Kasey Cronquist and others have led to the creation of this very special national brand for domestic flowers.

Does this look like a man who loves flower? Kasey Cronquist, Administrator of Certified American Grown labeling program.

Today we catch up with past guest of this Podcast, Kasey Cronquist of the Certified American Grown Program, which also produces the Field to Vase Dinner Tour, now in its third year.

Full disclosure, as you heard at the top of this show, Certified American Grown is a Slow Flowers sponsor and in the past I’ve participated as both an unpaid industry volunteer and a paid communications consultant on various projects . . . dating back to the initial launch of Certified American Grown in 2014.

The updates I asked Kasey to share with us today are timely and newsworthy and I hope will bring you up to speed on this emerging program for labeling millions of stems of flowers and foliage grown in the U.S.

SAFs Floral Management magazine put the Field to Vase Dinner Tour on its cover as part of the Marketer of the Year Award announcement.

And there’s some exciting news about a recent major award that the Field to Vase Dinner Tour just received. The Society of American Florists named the Field to Vase Dinner Tour “Marketer of the Year” for 2017.

Kasey and I sat down to record this interview when we were both in attendance at the October 8th Field to Vase Dinner Tour held at Hope Flower Farm in Waterford, Virginia, the farm owned by farmer-florist Holly Chapple and her husband Evan Chapple. It was a beautiful event and you can read more here about her farm, the beautiful decor and the historic barn where we all gathered at trestle tables underneath three magnificent floral chandeliers.

Here are links to past interviews I have conducted with Kasey:

Episode 107 (Septmeber 18, 2013)

Epsiode 151 (July 23, 2014)

Episode 203 (July 22, 2015)

Episode 255 (July 20, 2016)

Episode 291 (April 5, 2017)

Click here to learn more about the Certified American Grown labeling program — including details on how your flower farm can get involved.

Thanks so much for joining us today! As Kasey and I discuss, the final Field to Vase Dinner of 2017 takes place this weekend, on November 18th at Fern Trust in Seville, Florida.

And soon, the lineup of venues will be announced for 2018. You can sign up here to receive announcements and more details about next year’s tour.

The Slow Flowers Podcast has been downloaded more than 253,000 times by listeners like you. Thank you to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

 

Thank you to family of sponsors

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time.

And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Arizona-Grown Flowers & Bouquets are Flourishing

Thursday, November 9th, 2017

Linda MacConnell’s arrangement close up (and above) . . . love how it pairs perfectly with the gold cylinder vase by Syndicate Sales!

Earlier this week I had the immense pleasure of collaborating with three Slow Flowers members to present a 2-part workshop at the Desert Botanical Garden in Phoenix.

“Artisanal Flowers” invited gardeners, florists and flower enthusiasts to spend two evenings with Morgan Anderson of TheFlori.Culture, Anne J. of Anne ES Garden Fresh and Shanti Rade of Whipstone Farm.

Arizona Grown, folks!

The four of us reunited after our fantastic meet-up earlier this year when a number of Slow Flowers members visited Shanti and Corey Rade’s farm in Paulden, Arizona. You can read more about that event here and listen to my past Slow Flowers Podcast episodes with Shanti and Morgan.

Our dream for this workshop was to introduce the Slow Flowers, Arizona-grown message to students at the state’s largest public garden.

And early November is actually a good time to talk about local flowers and floral design because (as Anne explained during her portion of the presentation) fall in Arizona is basically a “second spring.”

Oh, my! I loved creating with these lovely ingredients!

We started off on Monday evening with a Slow Flowers overview in which I shared the story of our movement as well as my personal experience growing and arranging with flowers and foliage in all four seasons.

Learning from Shanti Rade of Whipstone Farm, a diversified operation of food and flowers.

Shanti followed with an engaging presentation about Whipstone Farm and her journey from growing food to growing flowers for many outlets. It was exciting to watch the expressions on all nine students’ faces as it slowly dawned on them that there’s a new paradigm for what’s considered “desert florals.” From ranunculus to sweet peas to peonies and dahlias, well, Shanti not only blew people away, she raised their expectations for what is possible here in Arizona.

Morgan Anderson, PhD, of The Flori.Culture, introduced floral design as a fine art medium

The following night, we returned ready to design! Morgan took the lead as design coach and instructor, discussing the art principles of floral design and sharing tips on both contemporary and garden-inspired styles. She taught everyone how to cut and use cacti as well as how to correctly wire succulents for arranging.

Tracey Locke’s beautiful bouquet

Roni Costa’s verdant arrangement showcases a lush succulent

Mary Mayfield was drawn to the tawny apricot palette.

Anne introduced the botanicals from her farm and from two other local growers – herbs, edible flowers, purple hyacinth bean pods and other lovelies from Emily Heller at Et Tu Frute Garden and seasonal millet and lavish scarlet hibiscus pods from Anne Kerr at Black Kerr Farm.

Focused on our design portion of the “Artisanal Flowers” workshop!

Someone provided vibrant zinnias and no one was shortchanged on their design elements. Because Shanti had to leave for Association of Specialty Cut Flower Growers’ board meeting duties back east, I jumped in and introduced her crazy-beautiful palette of vintage-looking mums, as well as a generous array of lisianthus, scented geranium foliage and more!

Designing was a blast, aided by the chance to use American-made glass vases supplied by Syndicate Sales – and the gold and rose-gold cylinders struck a perfect seasonal note for the tawny floral palette. You can see more of the students’ and instructors arrangements here:

Karen LeDonne’s yummy design.

Julie

Fran Janis was drawn to the deeper botanical hues in this wild bouquet

Debbie Mittelman of MiViva Floral Design produced this gorgeous composition.

Tish Dunshie created this textural arrangement.

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Episode 322: Garden Media Group’s annual Garden Trends Report with Suzi McCoy and Katie Dubow

Wednesday, November 8th, 2017

Suzi McCoy (left) and Katie Dubow (right) of the Garden Media Group, which releases the Garden Trends Report on an annual basis.

As many of you know, my journalistic background includes working as a home and garden writer for the past two decades.

During that journey, I invested many years — the past 15 in fact — in the Garden Writers Association, including two years serving as its president. Many of my closest professional and personal friendships come from time spent serving on committees, as regional and national director and then, as an officer and member of GWA’s leadership.

And even though writing about flower farming and floral design has occupied my professional energy during the past nearly 10 years, I still consider myself a Garden Writer. After all, flowers are certainly an extension of the garden, right?

Today I am delighted to introduce two longtime professional friends who I originally met through GWA. They are Suzi McCoy and Katie Dubow of Garden Media Group.

Based outside Philadelphia, Garden Media Group was one of the very first marketing and communications firms to position itself in the “green” category. For many years, Garden Media Group has released an annual Garden Trends Report, which has become a must-have reference for writers, practitioners and companies in the gardening industry.

A snapshot of the 2018 Trends recently released by Garden Media Group

I love reading this report and to be honest, it has served as a template for my much younger Slow Flowers Floral Insights and Industry Forecast, which I started compiling annually four years ago.

Suzie and Katie agreed to talk with me about the Garden Trends Report for 2018 and share their graphics. Click the link to download your own PDF copy of the report.

Here are a few slides of the “trends” we discuss on today’s episode:

Find Garden Media Group on Facebook

Follow Garden Media Group on Twitter

See Garden Media Group on Pinterest

Watch Garden Media Group on Instagram

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Episode 321: My lovely conversation with Robbie Honey + Holly Chapple’s Flowerstock recap and Syndicate Sales’ product launch

Wednesday, November 1st, 2017

Robbie Honey at Flowerstock (c) Sarah Collier, Taken by Sarah

We all have our flower crushes and those we admire from afar, never expecting to actually meet. So the chance to not only meet and spend time with Robbie Honey, world floral traveler, proud son of Zimbabwe, curious accidental botanist and amazing designer . . . well, it was a certainly a highlight of 2017!

The artist at work ~

Robbie and I met at Holly Chapple’s Flowerstock, the two-day design and creativity fest held for the second year at Hope Flower Farm, the historic compound she owns with husband Evan Chapple – in Waterford, Virginia, not to far from the nation’s capitol.

Holly and Robbie have collaborated on many occasions as instructors, but this was my first experience seeing Robbie up close and personal. Prior to this, my knowledge of him has been mostly by watching his Instagram feed.

Robbie is the creative director at the design company bearing his name Robbie Honey, based in London.

Now and Then, Robbie Honey today and as a young boy in the flower fields of Zimbabwe

Robbie Honey has been immersed in botanical pursuits since he was a young boy roaming the wild grasslands of Zimbabwe. These adventures developed his already keen visual and olfactory senses and instilled in him a lifelong fascination with flowers and their scents.

By the age of seventeen, he was studying horticulture and went on to work in the floriculture trade in Holland and Kenya. Honing his creative sensibilities further, he studied interior design and photography at art school in Cape Town. Moving to London he trained with floral designer Ming Veevers Carter and gained a thorough grounding in event floristry. Incidentally, we posted a story about Ming’s RHS Chelsea Flower Show’s Gold Medal design for New Covent Garden Flower Market earlier this year. Check it out here.

Robbie’s floral installation for Christian Dior Parfum, London

One of Robbie’s installtions for Hermes, London

17,000 Carnations in an ombre pattern for Mary Katrantzou’s London Fashion Week runway show, designed by Robbie Honey

Setting out on his own at twenty-five, Hermès was his first fashion client, followed by Dior and Armani, establishing Robbie Honey as an in-demand florist within the fashion industry.

With this rare combination of expertise: in botany, floristry and the visual arts, he started lecturing around the world on floristry and writing for the Wall Street Journal.

I love this tablescape with all four of the Robbie Honey candles and the fragrant white flowers that evoke their scents.

Candle fragrances in the Robbie Honey candle collection — lily of the valley, Casablanca lily, jasmine and tuberose.

Robbie Honey’s first range of scented candles is inspired by individual white flowers, the scents of which have long beguiled him.

Robbie at Flowerstock (c) Sarah Collier, Taken by Sarah

It was a delight to not only learn more about what inspires and motivates this talented human as an artist, but a joy to watch him design with American-grown flowers, including many grown at Hope Farm and donated by others, including Harmony Harvest Farm, both Slowflowers.com members — as well as to play with branches and blooms that Robbie foraged with fellow instructors Ariella Chezar and Holly herself.

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Episode 320: Washington flower farmer Janet Foss of J. Foss Garden Flowers reflects on her 30-year-plus career

Wednesday, October 25th, 2017

Janet Foss, veteran specialty cut flower farmer and lifelong plantswoman.

I visited Janet in September on harvest day. Here she is with an armload of beautiful garden roses!

I’m so happy today to feature my recent interview with Janet Foss of J. Foss Garden Flowers, based in Onalaska, Washington, a community located halfway between Seattle and Portland.

Janet Foss has spent more than 30 years in flower farming, but her passion began when she was 10 years old. “I remember asking for my own flower bed,” Janet recalls. “My grandmother was a cut flower grower and florist – it’s a big thing in our family.”

As an adult, Janet and her husband Jim first raised unusual garden flowers on a 20-acre farm in Everett; since 2003, they have farmed on 40 acres in Onalaska, alongside the Newaukum River, with 5-plus acres specifically dedicated to field-grown, green house and high tunnel production.

Her natural ability to grow things has paid off, as Janet is known in flower farming circles as an expert in heirloom chrysanthemums.

For several years, Janet popularized vintage varieties of specialty mums through a mail-order venture.

After selling that business to another grower, Janet now focuses exclusively on raising uncommon cut flowers.

“Something different” is her guiding principle when it comes to choosing which crops to grow. “We specialize in high-quality flowers that are different and unusual from the standard garden flowers normally available.”

The beautiful setting for J. Foss Garden Flowers, in southwest Washington State.

That includes 3,000 dahlias and rare pussy willows and more than 200 varieties of flowers and floral ingredients, including astrantia, calla lilies, campanula, cosmos, delphinium, garden roses, gentiana, grasses, hypericum, lady’s mantle, ninebark, ornamental wheat, pussy willow, saponaria, scabiosa, sunflowers, sweet peas and zinnias.

Janet with her famous dahlias!

Janet regularly sells at her stall inside the Oregon Flower Growers Association, which is located at the Portland Flower Market. In Seattle, you can find her seasonal offerings at Northwest Wholesale Flowers. She was a founding member of the Seattle Wholesale Growers Market in 2011.

Calla lilies have been in Janet’s family for more than 50 years, originating from her grandmother’s cutting garden.

Here’s more background from the “about” page of J. Foss Garden Flowers:

We started our farm in 1981, a few days after we were married. Jim was a school teacher at the time and had the summer free; I needed to go back to work. The day I went back to work, he went to town and got the business license and signed us up for the farmers market. I had been gardening all my life. Jim was a city boy, and gardening seemed like a big expense which he felt would never be recovered. I told him we could make money selling at farmers markets, he took me seriously. The first item on his agenda was to put this garden to work making money. He has never been a procrastinator, without him I would still be thinking about getting a business license. Our first farm, close to the Everett, WA city limits, was only about an acre. We sold at the farmers market, did custom picking for local customers, and had a florist who bought most of what we grew.   

We were really enjoying growing flowers, so next we bought 20 acres in the Snohomish Valley. It was all sub-irrigated, was awesome soil, and grew beautiful cut flowers. We specialized in plants that loved damp peaty soil, like the Giant White Calla.   We soon became know for the Callas, although we also grew dahlias, pussywillows, cosmos, Queen Anne’s Lace, and many other unusual cut flowers.

The circumstances of life often change, and the need for us to change occured after Jim suffered a stoke in 1998.  It became clear that life would be simpler in order to be closer to family, so we moved south back to my roots in Lewis County Washington.  We found a beautiful field near Onalaska, WA, on the Newaukum River.  We purchased this land in 2001 and started shaping it into our current farm. Giant White Calla are still our specialty, but we are also growing roses, garden flowers, and clematis.  We grow over 200 varieties of flowers, and have flowers available most of the year.

J. Foss Garden Flowers’ original booth at Seattle Wholesale Growers Market (2011-2013)

I know you’ll enjoy our conversation and listen for the tale of how Janet and I actually went to college at the same time — as Home Economics majors. I guess all roads lead to flowers, though, because horticulture has been both of our passions long after we gave up the sewing machine and that patternmaking training from college days.

Here’s how you can find Janet Foss at her social places:

J. Foss Garden Flowers on Facebook

J. Foss Garden Flowers on Instagram

I also  want to share an opportunity that might strike a chord with you, as it has with me. So many of us have watched in horror as the wildfires of Northern California, specifically in Sonoma County, have destroyed homes, businesses and agricultural land.

We have a number of Slow Flowers members who have experienced devastating loss and destruction and our hearts go out to them. There are opportunities to support these friends. I’ve seen offers of labor, studio and cooler space, housing and design support crossing the social media channels and I’m inspired to do what I can, as well.

I just learned through Mud Baron, floral activist and educator at Muir Ranch in Pasadena, California, that there is a ‘Just and Resilient Futures Fund’ in the works, as part of the Community Alliance with Family Farmers, a nonprofit agency.

A diverse coalition of community-based organizations has established the campaign; resources from this fund will be provided to victims of fires, especially those suffering losses not covered by insurance or traditional relief services, and to support initiatives that build more just, healthy, and resilient communities and that better prepare us for future catastrophe.

As Mud posted on his Facebook feed, “because so many farmers lost so much in the  🔥 🔥 🔥#sonomafire, this mad farmer with pruners and an iPhone is raising funds to help the rebuilding efforts at Oak Hill Farm, Flatbed Farm and Let’s Go! Farm via @thefarmersguild”

Follow this link to make a contribution online. When you donate, @bakercreekseeds will match gifts up to $1k.

Thanks for getting the word out, Mud!

Sonoma Flower Mart’s recent Instagram Post

I also want to give a heartfelt shout-out to Nichole Skalski and Kathrin Green of the Sonoma Flower Mart, what has essentially become the heart and hub of the Slow Flowers community of farmers and florists in the North Bay region. Let’s support North Bay flower farmers by buying their flowers!

Our community is strong and resilient — and we are driven by the essential vision of supporting the vibrant domestic floral marketplace. Thanks for being part of this movement.

The Slow Flowers Podcast has been downloaded more than 247,000 times by listeners like you. Thank you to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to family of sponsors

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music credits:

Bending the Reed
by Gillicuddy
Licensed under Attribution-NonCommercial 3.0 International License.

Episode 319: Connecticut artist-florist Michael Russo of Trout Lily Farm

Wednesday, October 18th, 2017

Several current and prospective Slow Flowers members in Connecticut joined me at Trout Lily Farm in early October — what a wonderful Meet-Up at an inspiring place!

Slow Flowers comes to Trout Lily Farm (floral arrangement by Michael Russo)

A charming roadside sign hangs from Trout Lily Farm’s vintage boathouse-turned-farmstand.

Whenever I travel, even for pleasure, I’m likely to add three things to my itinerary:

First, I visit Slow Flowers’ members to see their places of business — flower farms, floral studios and retail florists locations.

Next, I team up with one or more of those generous folks to schedule a Slow Flowers meet-up.

And third, I turn on the digital recorder to interview at least one of these folks for a Slow Flowers Podcast episode.

Yes, I do travel quite a bit, the “non-slowness” of which is a bit ironic, as my friends and family have pointed out.

But I’m so passionate about getting out “on-location,” so to speak, to capture your stories.

Sharing the stories of American flowers and the people who grow and design with them is at the heart of the Slow Flowers mission.

Last month, you benefitted from my interviews in Montana. This month, it’s Connecticut and Virginia. Next month, it will be Massachusetts and Arizona. And then, maybe I’ll stay home for the holidays!

Michael Russo and Raymond Lennox, owners of Trout Lily Farm, led a walking tour for our autumn Slow Flowers Meet-Up

Michael leads us through the gourd tunnel, where heirloom and decorative varieties are trained along a metal structure.

What a beautiful spot!

So enough of that. Let me introduce you to Michael Russo, a farmer-florist and gifted artist who co-owns Trout Lily Farm in Guilford, Connecticut. He and his husband, Raymond Lennox, who works in the health care industry when he’s not co-farming, purchased Trout Lily about 13 years ago. The farm is located on picturesque Lake Quonnipaug in North Guilford, where Michael and Raymond grow and sell organic edibles and seasonal cut flowers for the table, weddings and events.

Sunset behind the hill, which created a beautiful back-lit moment.

I’ve been wanting to visit Trout Lily Farm ever since I first met Michael in the fall of 2014 at a floral design workshop I taught in Rhode Island at the wonderful estate home and garden called Blithewold Mansion.

Ellen Hoverkamp, lifelong artist-friend of Michael’s, facilitated our transportation and I’m so happy to have reconnected with her!

My friend Ellen Hoverkamp of My Neighbor’s Garden, an botanical artist and photographer who is a previous guest of this podcast, came from her home in New Haven, Connecticut and brought Michael along. I was so enchanted with their long friendship dating back to high school and college, as artists and former public school art teachers, both of whom both took early retirements to pursue new creative ventures.

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