I’ve had Dan Fingerhut of Philadelphia on my radar for a few years and now that my youngest son is a college student in Philly, I added Dan to my wish list of people to connect with during a mom-visit. Lucky for me, that occurred in September.
Between shopping visits to Target and Ikea for apartment supplies, I snuck away from the campus scene to spend a morning with this inventive floral designer.
Dan Fingerhut is the creator of a busy little floral studio called Floradelphia. Every bouquet he creates dazzles the senses with scent and soul. As you will hear in our conversation, recorded at his postage stamp of a studio that he sublets from a hip art gallery just outside the Center City district, Dan got his start in flowers by wandering Philadelphia’s farmers markets. He was able to source gorgeous flowers but found it challenging to find foliage he liked, so he improvised with scented herbs and became hooked.
As a child, Dan could be found in bright sneakers and a paper crown, smelling the flowers, and imagining everyone living joyfully in a more flowered world.
Today that’s what he’s driven to create for all of his clients. Floradelphia is for everyone who loves fragrance and color; wants a fresh, organic and happy aesthetic; desires local and seasonal ingredients; and values thoughtful, personal service. The studio also teaches floral design and takes a limited number of weddings and events each year, booking up quickly.
According to Dan, Floradelphia is the first in Philadelphia to offer online delivery of local flowers. His flowers, herbs and vase arrangements provide an energizing, joyful, and fully sensory experience for the aesthetically oriented and eco-minded Philadelphia customer, including flower lovers, gardeners, nature enthusiasts, foodies, chefs, design lovers, aromatherapy and fragrance connoisseurs, and everyone who seeks wonderful flowers.
Dan often gathers his arrangements in a locally-made vessel by potter Brian Giniewski. The artist’s Drip Pots are handmade in Philadelphia. The glossy glazes contrast with the grainy, matte finish of each vessel’s body. The glaze has been developed to melt in a particular way so that the drips can be ‘frozen’ at the perfect time during the firing process.
Flowers, herbs, and succulents are sourced locally, grown sustainably, and change with the seasons. Martha Stewart Living named Floradelphia one of the top floral designers to book for your wedding, BuzzFeed called its arrangement “basically works of art”, and Design Sponge recommended Floradelphia as a florist to follow on Instagram.
Thanks for joining today’s conversation! Be sure to view our show notes to meet Dan Fingerhut, see photos of his work, and follow along at his social places.
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Thank you to our lead sponsor for 2016: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers. To learn more visit americangrownflowers.org.
More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.
A big bouquet of thanks goes to Longfield Gardens… providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.
A fond thank you Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com
And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org
I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew and Hannah Brenlan. Learn more about their work at shellandtree.com.