Debra Prinzing

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Episode 360: Two Little Buds — From Florists to Flower Farmers. Mindy Staton and Alice Francis on Changing an Established Retail Platform to Meet Customer Demand

Wednesday, August 1st, 2018

Daughter Mindy Staton (left) and mother Alice Francis (right), the Two Little Buds!

Today’s episode continues the mother-daughter theme with Two Little Buds. Founded in 2004, Two Little Buds is a boutique floral design studio that specializes in wedding florals, event design, and editorial work. Daughter Mindy Staton and mother Alice Francis, began Two Little Buds as a wedding and event floral studio, eventually opening a full-service retail flower shop in Hamilton, Ohio.

(Left) The new, just-opened, Two Little Buds studio is a gorgeous design space that doubles as a retail space on weekends. (Right) Two generations of floral designers!

Beautiful interiors at Two Little Buds.

A place for wedding consultations that reflects the Two Little Buds aesthetic and brand.

Floral tourism introduces a new crop of consumers to locally-grown flowers at Morning Sun Flower Farm.

Mindy and Alice expanded to flower farming about four years ago with the establishment of Morning Sun Flower Farm. The Two Little Buds’ brand now reflects the womens’ love of farm-fresh, local product and shows the best that each season has to offer.

Mindy Staton, demonstrates a floral arrangement at a farm dinner/workshop.

Here’s a bit more about Mindy Staton:

Mindy Francis Staton loves to spend her days with flowers. She has an unbelievable passion and appreciation for the beauty found in nature, and backs it up with the talent to bring her amazing visions to life. Mindy truly never forgets that while she may have done thousands of weddings over the last decade, each couple only gets one wedding day—so each wedding is important, each couple is important, each flower is important.

In 2015, inspired by attending a floret workshop with Erin Benzakein, Mindy made some big changes with her shop and her life!

Morning Sun Flower Farm was born of a few sentences written at that workshop, as she articulated a dream for her future. Since Mindy is the kind of dedicated person who gets things done, she convinced her husband to start a flower farm with her, and, in the spring of 2016 (less than a year later!!), the first perfect anemones were cut at her farm and brought to Two Little Buds to share with her incredibly lucky clients and customers. And the flowers didn’t stop there, because soon the shop was brimming with beautiful ranunculus, tulips, dahlias, sunflowers, zinnias, sweet peas, and more!

Mindy continues to grow and expand the farm, with plans to include a design space and a meeting area to sit down with clients.

She manages to run two locations of Two Little Buds PLUS a flower farm, and still have the time to hang out with her best friend (spoiler: it’s her husband) and their three hilariously goofy bulldogs. Mindy loves Chinese food, her mom, milkshakes, working outside, and facing challenges head-on. And her best quality? She’s never met a stranger and will literally do anything to help others!

Alice Francis, the original flower lover!

Here’s more about Alice Francis:

Alice Stone Francis, co-owner of Two Little Buds, was born and raised in Hamilton, Ohio, but has always had a connection to Oxford, where she lives now. She was super close to her parents, loving to cook and garden with her mom and joke around with her father.

Alice met her husband Bill when he came over to her at a softball game and handed her an apple, and how does a girl say no to that?? They went on to get married and have four amazing children. Alice worked as a school teacher while Bill served in the Army, and she also loved to go to craft fairs and sell wreaths that she handmade using flowers her father grew especially for her.

Once her kids grew up and moved out, she started right into taking care of her grandkids! Then in 2005, Mindy and Alice started doing wedding florals out of Alice’s greenhouse.

Demand for their beautiful floral work outgrew the greenhouse, and the Two Little Buds storefront in Hamilton was born! When you meet Alice, it’s easy to see where Mindy got her willingness to help people, her love of animals, her appreciation of nature, and her creativity.

Alice loves her family (she has a real soft spot for her grandkids!), white chocolate mochas, dogs, and keeping Two Little Buds current on her favorite Instagram accounts. If Pam the bulldog doesn’t post for a few days, we all hear about itAlice loves meeting brides and talking about their vision for their big day.

Mindy and Josh Staton at their Ohio flower farm.

Morning Sun Flower Farm is a perfect little farm located in Morning Sun, Ohio. Founded in 2015, the farm’s location is truly picturesque, adjacent to Hueston Woods State Park, with a cute little horse farm in front of it.

In the spring, the field explodes with color from foxglove, sweet peas, tulips, daffodils, and poppies, while the hoop house is home to gorgeous anemones and ranunculus. Summertime makes way for amazing sunflowers, larkspur, delphinium, bachelor’s buttons, snapdragons, and dahlias in the field and perfect lisianthus in the hoop house. When autumn comes to visit, we keep the field teeming with more dahlias and sunflowers, plus zinnias, scabiosa, and lavender. Come fall, the hoop house is home to some wonderfully vibrant chrysanthemum varieties. Winter is time to regroup—the land rests while Mindy and Josh get busy plotting and planning for the following spring. As she says, “it’s so rewarding to watch the change in seasons reflected in the blooms that we’re able to share with our clients and customers!”

A recent Farm-to-Vase Workshop and dinner at Morning Sun Flower Farm earned top pick status from Ohio Magazine editors.

DIY floral designers create their own arrangements with just-picked blooms at the Farm to Vase Workshop at Morning Sun Flower Farm.

Morning Sun hosted its first Farm-to-Vase workshop in August 2016, and it was such a good time for everyone involved that the farm now hosts three design workshop-dinners each season — recently named one of Ohio Magazine’s ‘Best of: Editors’ Picks 2017′.

There is so much joy in this work, this calling I feel to shine a light on the floral tribe who means so much to me. Speaking with people like Mindy and Alice is such a gift to share! Something Mindy said really resonated with me.

“We had to change or we weren’t going to be ahead of our competition. So for us, it was taking the step, doing the research and figuring out how to change the look of our business in flowers.”

Managing change in this dynamic climate for floral design on the top of my mind these days! In fact, I’ll be addressing the changing and progressive forecast for the floral industry when I present at the upcoming Trend Summit later this month.

Created and produced by Hitomi Gilliam, TREND SUMMIT 2018 takes place in Vancouver, B.C., beginning with a two-day conference on Friday, August 17th and Saturday, August 18th, followed by the Trend Summit SYMPOSIUM on Sunday, August 19, 2018.

I’ll be presenting at the Symposium on 9:30 a.m. Sunday August 19th, followed by an amazing lineup of fellow Trend Experts and Influencers, including Holly Heider Chapple (Hope Farms & Chapel Designers), Leatrice Eiseman (Pantone Institute), Gregor Lersch (Global Design Expert), & Hitomi Gilliam AIFD!!

What an honor to join this amazing group of floral leaders. I’m so grateful to Hitomi for including the Slow Flowers message in this forum! Hope to see you there! It will be a powerful day to be inspired & to influence!! All registration information can be found here.

I am grateful to all you — our entire community of flower farmers and floral designers who together define the Slow Flowers Movement.

As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 343,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

Thank you to our sponsors who have supported Slow Flowers and all our programs.

Welcome to our newest sponsor, the Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to join Team Flower to dream big for the future of our beloved industry. You can head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.comSpecial thanks to Stephen Yaussi.

Music Credits:
The Wooden Platform; The Big Ten; Horizon Liner
by Blue Dot Sessions
Music from:

audionautix.com

Episode 353: Flower School Portland founder LauraLee Symes of Sellwood Flower Co. on Floral Synergies and Spinoffs

Wednesday, June 13th, 2018

Love this jumbo red-white-and-blue array, and if you look closely, LauraLee is peering out from behind it!

Today’s guest is LauraLee Symes, co-owner with her husband Bill Symes of the Sellwood Flower Co., based in  Portland, Oregon. LauraLee is a past guest of this podcast — you may remember our wonderful conversation two years ago when we discussed her foray into floral retailing after a successful profession as a consulting and expert on what makes people happy.

Love the black-and-white awning stripes, which are part of Sellwood Flower Co.’s visual brand evoking a Parisian flower shop.

The Sellwood Flower Co. is located in the Portland neighborhood of the same name — Sellwood, on the eastern edge of the famous Willamette River.

As fate has it when people with a dream set out on grand adventures, LauraLee’s search for the perfect shop-front led to a charming 1902 Victorian in the middle of town where she has operated The Sellwood Flower Co. for the past three years.

The Sellwood Flower Co. is Portland’s destination for fresh, local flowers and plants, European and garden style floral design, and unique gifts from around the world.

There, outside the century-old Victorian house on Sellwood’s Antique Row, you’ll find LauraLee and her staff tending their local and seasonal blooms in the cutting garden.

A seasonal spring bouquet by Sellwood Flower Co.

In addition to ongoing classes, workshops, events, and the latest fun ideas in floral design, Sellwood Flower Co. offers a wide variety of fresh floral arrangements, French wines, Smith Tea, Moon Struck Chocolate, and custom gift baskets.

Upon opening she says, “we set out to be THE flower design house that provides the most inspired, professional , and freshest, floral designs in the Pacific Northwest,” LauraLee says. “Our European, garden-inspired, aesthetic sources just- harvested, locally-grown flowers, greens, fruits, and vegetables to create chic, loose, and romantic floral arrangements in Portland, Oregon.

“We create beautiful, romantic, natural floral arrangements and deliver them for all occasions — a Sunday brunch, birthday bash, retirement party, engagement, wedding, baby shower, condolences, congratulations, job well done, thank you and I love you,” she says.

Today, we’re talking specifically about LauraLee’s news — the launch of a second venture called FlowerSchool Portland. “We’re offering an innovative way to learn,” she says. “This is about bringing together a community of subject matter experts.”

You’ll hear about the ideas and inspiration that motivated LauraLee to open a floral design education center tailored to specific audiences: floral enthusiasts, professionals and aspiring florists.

Our conversation is a teaser for the June 15th launch of FlowerSchool Portland. That’s when LauraLee will post the full calendar of upcoming workshops and three special celebrity floral design instructors who have agreed to teach at the school.

You can find and follow Sellwood Flower Co. at these social places:

Sellwood Flower Co. on Facebook

Sellwood Flower Co. on Instagram

Sellwood Flower Co. on Twitter

Sellwood Flower Co. on Pinterest

You can find and follow Flower School Portland at these social places:

Flower School Portland on Facebook

Flower School Portland on Instagram

Thank you so much for joining me today. Please join me in getting ready for American Flowers Week, coming up June 28-through-July 4th.

You can find all the free resources and inspiring ideas for participating at Americanflowersweek.com, including visual content to use and share in your own promotions and tips from flower farmers and florists who have created successful events and campaigns in past seasons. I can’t wait to see what you plan and product — and I’ll be searching for your stories and posts with the hashtag #americanflowersweek.

As you’ve heard me discuss for months, the Slow Flowers Summit is our LIVE celebration of American Flowers Week, scheduled for Friday, June 29th in Washington, D.C.

That’s less than two weeks away and you can still take advantage of last-minute ticket promotions, including our plus-one discounted ticket — buy yours and bring a friend along at a special rate — share the day with a colleague and your ideas will multiply! I promise you an inspiring lineup of speakers, gorgeous flowers, fun and interactive design activities and of course, a chance to stretch your imagination in a thought-provoking and stimulating environment.

Support comes from the most surprising places, like this readerboard at O’Donal’s Nursery in Gorham, Maine!

I am grateful to all our entire community of flower farmers and floral designers who together define the Slow Flowers Movement.

As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities.

You can find the donate button at debraprinzing.com in the right column.

The Slow Flowers Podcast has been downloaded more than 326,000 times by listeners like you.

Thank you from the bottom of my heart for listening, commenting, liking and sharing! It means so much.

Thank you to our sponsors who have supported Slow Flowers and all of our programs:

And thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special offer for a free trial issue here.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Photographed at All My Thyme rose farm, by Tammy Myers, First & Bloom.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
Chapel Donder; Feathersoft; The Wooden Platform
by Blue Dot Sessions
Music from:

audionautix.com

Episode 352: Foraged Art with Publishing Maven Leslie Jonath of Connected Dots Media

Wednesday, June 6th, 2018

Today’s guest is Leslie Jonath, creative director of San Francisco-based Connected Dots Media.

Leslie has over 20 years’ experience in book publishing, creative services, and media business development. And for any of you who dream of producing a book of your own, you’ll want to listen closely to her process and advice!

From 1991 to 2009, Leslie was an integral part of the editorial and development team at Chronicle Books, a Bay Area-based independent publishing house known for its lively, eye-catching and trend-setting books, gifts, stationery, and other consumer products about food, art, pop culture, gardening, design, lifestyles, and more.

A petal spiral from Foraged Art’s feed.

As a Senior Editor in the food, lifestyle, and custom publishing categories, Leslie developed acquisition strategies, launched the successful garden and craft categories; acquired, produced, edited, and project-managed over 250 books across a variety of categories, including food, pop culture, crafts, lifestyle, art, architecture, memoir, and children’s projects.

She also created a cause-related publishing model for non-profit organizations, creating books to benefit Meals on Wheels of San Francisco; P.A.W.S., Bay Area schools and Next Course (which provided job and life skills training for incarcerated women).

As a Director of Creative Development, Leslie was a founding member and co-director of Chronicle’s Custom Publishing division, creating innovative products for cultural institutions, name-brand companies and retailers. Clients included BabyGap, Starbucks, Anthropologie, and the San Francisco Ballet.

Another spontaneous art foraged art project.

The success of her work in this division led to a position as Director for Creative Services for the company’s Business Development team. As head of Creative Services, she  and her teams conceptualized, produced and developed innovative “beyond the book” services for custom clients, including videos and other digital products.

While at Chronicle, Leslie teamed up with Ariella Chezar to create Ariella’s first book in 2002, Flowers for the Table, a guide to choosing seasonal flowers and a lesson in designing with the bud’s natural form. The book revolves around several seasonal occasions, from a summer wedding in the country to hot colored poppies on a cold winter’s night.

Raked-Leaf Rays, a project from Foraged Art

After leaving Chronicle Books in 2009, Jonath founded Connected Dots Media, working with clients in book packaging, video production, and concept and content development and production. And she reunited with Ariella in 2016 to create and publish Ariella’s beautiful new book, The Flower Workshop for Ten Speed Press. In addition to having produced books on floral design, Leslie is the author of Love Found, Everyone Loves Paris, and Give Yourself a Gold Star.

Leslie has also guided Erin Benzakein and Julie Chai on the award-winning Floret Farm’s Cut Flower Garden book. You’ve heard Ariella and Erin in the past on this Podcast.

Foraged Art, a book for play, creativity and changing your relationship with nature.

So now, we’re going to hear from the woman behind those projects and so many others. I’ve invited Leslie today to talk about two personal book projects that have HER name on the cover as author.

Rory, Peter and Leslie, creators of the Foraged Art Book

The first, just out, is called Foraged Art, Creative Projects Using Blooms, Branches, Leaves, Stones, and other Elements Discovered in Nature (published by Bluestreak Books).

Leslie’s co-author is artist Peter Cole, an artist who works with gleaned objects he collects. From foraged rocks, shells, leaves to discarded menus, matchbooks, and miniature bears, he creates objects of wonder that reflect both natural and urban environments. He is the author of a collection of how-to environmental art books, including Snowmen and Great Pumpkins. He lives in Brooklyn with his family.

Foraged Art was photographed by Rory Earnshaw is a Bay Area-based photographer who shoots corporate annual reports, table-top, fine art, corporate/music industry portraits, product, packaging, lifestyle, editorial, music CD’s, as well as fine art landscapes.

In the spirit of land artists like Andy Goldsworthy, the book is as much about discovery as it is about creation. Leaves shaped like lips might inspire a face; an array of rocks might be become an eclectic mosaic; winter’s first snow might be carved into glowing luminaria.

Whether you love to look for heart-shaped flowers or want to make a peacock made with flower petals, readers will find great inspiration and joy in Foraged Art.

Petal Puddles, a project from Foraged Art

Art, meditation, and nature meet in this adult-focused activity book, with projects that take inspiration from the natural environment, using blooms, pods, branches, stones, and other natural elements. Divided into chapters by natural elements — flowers, leaves, rocks and pods, and more, the book encourages readers to forage and play outside using nature’s seasonal art box. Foraged Art is about making art from what you find and finding art in what you see.

Leslie and I also discuss Feed Your People, an ambitious book that she has been working on for several years — from conception to completion.

Feed Your People is a modern community cookbook. Leslie envisioned the need for Feed Your People after she realized that despite the popularity of dinner clubs, pop-up dinners, and holiday entertaining, there were surprisingly few cookbooks or resources that offer practical instruction on cooking for crowds.

To that she approached the community of big-hearted cooks and chefs—experts who cook for their communities — whose generosity inspires. Stories of their gatherings are accompanied by recipes with detailed  information on equipment, make ahead strategies and tips cooking for groups from eight or to forty (and even fifty!)

As Leslie explains, on a deeper level, the book is about building and feeding community, and, fittingly, she teamed up with 18 Reasons–a beloved San Francisco-based organization that provides classes to low-income residents and hosts monthly community dinners.

She wants this book to inspire cooks everywhere to bring their communities together for a meal—no matter what the occasion. From a simple soup dinner to a pasta pot, whether using paper plates and fingers or cloth napkins, there are recipes around which to create a well-considered, delicious, and memorable event. She sees Feed Your People as a celebration of community, a guide that will encourage people everywhere to feed each other both literally and spiritually.

Here’s where and how to follow Leslie at her social places:

Feed Your People on Facebook

Feed Your People on Twitter

Foraged Art on Facebook

Foraged Art on Instagram

As Leslie encourages us, creating foraged art reminds us that life is beautiful in all of its stages – and that, if we look, we can see the grace in every moment.

I certainly feel that grace this week as many of you have reached out to thank me for this Podcast and how it has helped you. We have 57 five-star reviews on ITunes, which is so awesome. One fan just posted this review on iTunes, writing:

“Over the past few months, I’ve really enjoyed listening to your podcast. Insights and glimpses of what goes on with the Slow Flowers Movement is fascinating. As a 30-year veteran of the floral industry here in North America, it’s surprising that I haven’t been more aware of local growers. Thank you for encouraging the local farms to grow flowers that we can utilize so we can help spread the news of buying American grown flowers.”

I’m encouraged by the amazing participation in our many opportunities to network, connect and educate — and this is a bountiful month for doing so. With American Flowers Week coming up on June 28-July 4, with the Slow Flowers Summit — our LIVE celebration of American Flowers Week taking place on Friday, June 29th in Washington, D.C., and with the many marketing and branding tools available for your use for free, please take advantage of this opportunity and join the community.

If you’re not on our mailing list, you can find a link to the June Slow Flowers Newsletter in today’s show notes — catch up on Slow Flowers members and their fantastic activities, too.

Please make you reservation for the Slow Flowers Summit. Our second annual Slow Flowers Summit takes place in the heart of American Flowers Week – and we have an inspiring lineup of speakers, gorgeous flowers, fun and interactive design activities and of course, a chance to stretch your imagination in a thought-provoking and stimulating environment.

I am grateful to all our entire community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button at debraprinzing.com in the right column.

The Slow Flowers Podcast has been downloaded more than 324,000 times by listeners like you. Thank you from the bottom of my heart for listening, commenting, liking and sharing! It means so much.

Thank you to our sponsors who have supported Slow Flowers and all of our programs.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special offer for a free trial issue.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
The Wooden Platform; Pat Dog; Long and Low Cloud (quiet acoustic)
by Blue Dot Sessions
Music from:

audionautix.com

Episode 345: Modern Macramé with Artist-Entrepreneur Emily Katz

Wednesday, April 18th, 2018

Today’s featured guest is Portland-based artist and community-builder Emily Katz — learn all about her new book, Modern Macramé. Author photo (c) Nicolle Clemetson

Peak of Summer 2017 — getting ready to see what this year’s Slow Flowers Cutting Garden produces!

Before I share macramé maven Emily Katz’s story with you, I want to briefly share what’s happening in the Slow Flowers Cutting Garden!

If you follow me on Instagram, you might have noticed some recent stories about the prep work taking place for my soon-to-arrive greenhouse.

I’m really jazzed because adding the structure will complete the third area of our one-year old garden! I’m focusing on this season’s cutting garden planting plans, and that means annuals and dahlias.

To see what I’m doing, follow the link to my recent story, “Spring in the Cutting Garden,” where I begin to sketch out my plans.

I’m especially excited about the cutting garden planting plan that Longfield Gardens designed for my raised beds — Check it out — and be sure to follow links to order your flower seeds and dahlia tubers. You’ll find what annuals, dahlias and companions I’m planning to grow, too.

Emily Katz, at Detroit Flower Week (c) Heather Saunders

Now, let’s turn to Emily Katz of Modern Macramé. I first met Emily at Lisa Waud’s Detroit Flower Week in 2016, where she invited Emily to present and also design a beautiful macrame curtain during the conference.

Emily and I struck up a friendship in our hotel lobby while waiting for our ride one morning and realized we were both from the Pacific Northwest. I have been so impressed and fascinated by how she has revived the 1970s art of macramé — for many reasons, not the least of which it brings back memories of a job as a teenager making macramé straps and hangers for a hippy pottery studio in 1975. Tragically, for me, that was a few years before our friend Emily Katz was born! Oh well, age is a state of mind and in my mind, I’m not much older than that 15-year-old girl who once knew all the macramé knots.

More of Heather Saunders’ beautiful images of Emily’s macramé-floral curtain from Detroit Flower Week (c) Heather Saunders.

Perhaps that’s partly why I was drawn to Emily, but her story is enough to draw in anyone. As an artist, Emily has worked on numerous fashion and interiors projects, including owning two women’s fashion lines, Bonnie Heart Clyde and her eponymous collection of sustainable clothing for women. She has studied fiber and printmaking in Florence, Italy; attended the Maryland Institute College of Art, with a focus on printmaking, and is currently traveling the world teaching macrame workshops, learning about energy healing, art directing and styling photo shoots, hosting dinners and events, collaborating on interior design projects and products, and dreaming up the next adventure.

Amazing banners and hangings (and how to make them) are featured projects in Modern Macramé. Left and right — two installations of Emily’s Celebration Garland. (c) Nicole Franzen

You’ll want to check out her new book — Modern Macramé : 33 Stylish Projects for Your Handmade Home, which will be released on May 15th It’s the ultimate guide to creating and styling modern macramé projects in the home.

The book’s instructions are easy to follow and replicate — from basic to complex knotting techniques and more.

I know I said Macramé—the fine art of knotting— dates back in my memory to the 1970s, but in fact, it is an age-old craft that’s undergoing a contemporary renaissance. At the heart of this resurgence is Emily, a lifestyle icon and artist who teaches sold-out macramé workshops around the world and creates swoon-worthy aspirational interiors with her custom hand-knotted pieces.

A kitchen ceiling installation with hanging macramé planters (c) Nicole Franzen from Modern Macramé

The book Modern Macramé is a stylish, contemporary guide to the traditional art and craft of macramé, including 33 how-to projects, from driftwood wall art and bohemian light fixtures to macramé rugs and headboards. The projects are showcased in easy to follow, well-photographed project layouts, guiding both the novice and the more experienced crafter in a highly achievable way.

The images and projects I selected to share here are particularly applicable to floral installations – and you’ll love them and want to try your own hand at making or adapting Emily’s designs for your clients and projects. Modern Macramé is published by Ten Speed Press, a division of Penguin Random House, Inc. Text and tutorial photographs (c) 2018 by Emily Katz; Interior design photographs (c) 2018 byNicole Franzen

A lovely detail of Emily’s hands as she knots and ties cotton rope (c) Heather Saunders

Sisters of Moon Wall Hanging by Emily Katz, featured in her book, Modern Macramé (c) Nicole Franzen

The audio you’ll hear in today’s episode is from a December workshop I attended when Emily came to Seattle right before the holidays. I recorded (with Emily’s permission) her personal story shared at the beginning of the evening, during which tells how macramé became so important in her life.

I was gathered with a dozen or so women and one man to learn how to make a small wall-hanging using natural jute and a number of knotting techniques. As I listened to Emily, I realized how effective she is at using art as a metaphor for life. She truly wants to inspire others to be better versions of themselves.

Emily views macramé as a communal act, one that can bring people together, and you’ll hear more about that in her remarks.

Emily’s brand of macramé employs a rhythmic, repetitive, ritual of wrapping and looping rope to create a textile piece.

For those of us in the floral industry, there is a beautiful connection between fresh flowers and woven rope. The organic common language is so relevant. That’s obviously what Lisa Waud saw in Emily’s artwork — enough to invite and include macramé in Detroit Flower Week.

Here’s how to find and learn from Emily — on her social places:

Modern Macrame on Instagram

Modern Macrame on Facebook

Modern Macrame on Pinterest

Follow this map to Emily’s Modern Macramé Summer Book Tour

Find more details about Emily’s appearances here and follow along as she crisscrosses the country all summer long, sharing her passion and expertise for Macramé.

This is the final week to enter The Slow Flowers Luxury Package promotion, which ends on Sunday, April 22nd — Earth Day. If you register for the upcoming Slow Flowers Summit conference by that date, you’ll be entered into a random drawing to receive a $400 gift package — I can’t wait to see you there!

The Slow Flowers Podcast has been downloaded more than 306,000 times by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much.

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities.

You can find the donate button in the right column.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

And thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review.

It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Click here to take advantage of the special subscription offer for members of the Slow Flowers Community.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
Uplifting Pop; Whistle While You Pod
by Sounds Like an Earful

Episode 344: Meet Connecticut-based Wedding & Event Designer Carrie Wilcox

Wednesday, April 11th, 2018

Jenn and Adam O’Neal of PepperHarrow Farm just announced their first extended Flower Farmer Workshop — and I’ll be there!

PepperHarrow’s farm, flowers and wedding design techniques are featured in this month’s Country Gardens.

Before I introduce you to today’s featured guest, floral designer Carrie Wilcox, I want to share a short audio recording with Jenn and Adam O’Neal of PepperHarrow Farm, based in Winterset, Iowa.

They’re past guests of this podcast and we’re all excited about the new Spring issue of Country Gardens magazine, out on newsstands now, because it features a beautiful article I produced and wrote about the O’Neals — called “Bridal Botanicals.”

We are reuniting this coming September because Jenn and Adam have invited me to join their Flower Farmer Workshop on Saturday, September 8 and Sunday, September 9. Check out all the details here — and please join us for two days focused on flower farming, floral design and creative writing to share your stories.

A love for flowers infuses Carrie Wilcox’s bubbly personality!

Okay, Now, please meet Carrie Wilcox. Carrie is a longtime Slow Flowers member and supporter who I was able to spend a few days with recently at the Team Flower Conference in Orlando. We managed to grab 30 minutes for me to record a fun conversation with a very fun-loving woman. Here’s a bit more about Carrie: 

She even wears flowers!

Carrie Wilcox is the owner of Carrie Wilcox Floral Design based in Fairfield, Connecticut.

Carrie has been a designer with several flower shops as well as some of the most highly regarded floral and event studios.

In 2012, she earned the European Masters Certification after studying in Bruges, Belgium, and is currently a candidate for the A.I.F.D. designation. Carrie also enjoys entering floral design competitions all over the United States. 

She writes: “For me, flowers are the most simple but expressive things in life. They share in your happiness during festive times and console you in moments of sorrow.  

Some of my most special memories are punctuated with flowers.  

Memories of my grandmother and I picking flowers from her garden to use on the dinner table and the frilly and fragrant lily of the valley from my bridal bouquet when I married the man of my dreams.

A Carrie Wilcox wedding

Flowers have always had a special place in my heart.  Growing up in coastal Fairfield County, Connecticut, the summer was always filled with bushes of electric blue hydrangea and the kaleidoscope of colors brought to life by the tea roses in my mother’s garden.  I’ve been designing and decorating with flowers from an early age, when I joined my mother and sister working at a local flower shop.  Now, I share my love of flowers and including them in all kinds of life events with my own teenage daughter.  I also enjoy sharing my knowledge of the floral industry including decorating with and arranging flowers through teaching and speaking engagements all over New England.” 

Inspiring wedding design by Connecticut-based Carrie Wilcox.

Love this ceiling installation by Carrie, featuring greenery, tulips and votives.

Truly seasonal, dahlias and their companions for a late-summer wedding by Carrie Wilcox.

You can find and follow Carrie Wilcox on Instagram here.

Here is the link to Hanah Silk, a favorite source of Carrie’s for USA-made source for custom-dyed velvet ribbons.

Muddy Feet Flower Farm, one of Carrie’s favorite sources for local flowers.


Thanks so much for joining me today. The Slow Flowers Luxury Package promotion continues now through April 22nd — Earth Day. If you register for the upcoming Slow Flowers Summit conference by that date, you’ll be entered into a random drawing to receive a $400 gift package.

The Slow Flowers Podcast has been downloaded more than 303,500 times by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much. And thank you to Mayesh Wholesale for recently listing the Slow Flowers Podcast in its blog post: “The Floral Podcasts You Should be Listening to Right Now.” We’re included in some great company.

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

And thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for the new Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
Turning on the Lights; Betty Dear; Tiny Putty
by Blue Dot Sessions

Episode 336: Table and Vase, a rebranding story with Albuquerque-based farmer-florist Steven Hong Elder

Wednesday, February 14th, 2018

Kee-ju (left) and Steven (right) are the two partners behind the recently rebranded Table and Vase. (c) Jamie Jauriqui Photography 

Steven and Kee-ju Hong Elder are an Albuquerque-based husband-husband duo that love gardening, growing and arranging flowers, eco-dying and more! We love all things beautiful and natural, and hope to help you cultivate a more beautiful life. They describe their business as “Not quite a farm, but not quite a garden.”

Steven and Kee-ju are experienced growers, cultivating boutique, heirloom and unusual floral material for Table and Vase. Originally calling their studio the Hong Elder Floral Workroom, the men recently rebranded. They grow flowers for their own design work as well as to provided select florists with boutique floral material.

You’ll hear Steven discuss how growing gloriosa lilies is one of his passions in his Albuquerque “garden-farm”

They’ve been members of Slowflowers.com for more than a year and I have loved watching their Instagram feed filled with flower growing and floral design images. Visiting New Mexico again is on my list of destinations for 2018, mostly because my writing mentor Paula Panich now lives there, but also because of the burgeoning slow flower scene. You’ve heard from Emily Calhoun of Floriography Flowers, who’s shared her story in past episodes of this podcast – first about flower farming and most recently about opening a new retail venue in Santa Fe.

Emily Calhoun of Floriography Flowers on Episode 176

Emily Calhoun of Floriography Flowers on Episode 317

But now she has company, including a number of micro flower farms and farmer-florists who are helping boost interest and awareness in local and seasonal flowers. Together with Steven and Kee-ju, this community has also launched The New Mexico Flower Collective, a group of flower growers, farmer florists and other creatives who are passionate about locally grown, sustainably grown New Mexico flowers and supporting local businesses.

Floral design by Table and Vase with textiles by Desert Garden Silk. Photo credits: Maura Jane Photography (left image); Jamie Jauriqui Photography (right image)

Steven and Kee-ju also own Desert Garden Silk Ribbon, which they sell through an Etsy store featuring natural, plant-based, hand-dyed silk ribbons and textiles.

Here’s a little more about Steven and Kee-ju:

Steven Hong Elder, the “florist” side of Table and Vase

STEVEN, THE DESIGNER, has worked for years designing flowers for weddings and high end events. Inspired by color and seasonality from the garden, Steven combines his backgrounds as a horticulturist and floral designer to grow and create arrangements that are lush, full and grand.

He recently wrote that his first garden was an absolute mess, filled with zucchini, cucumbers, three types of pumpkins, scarlet runner beans, morning glory vines and a few sad tomato plants shoved into a raised bed in his parents’ front yard.

It was from that garden that Steven’s love of growing and plants first started. He went to school for horticulture, learning about xylem and phloem and tissue culture and greenhouse propagation. He learned how to identify trees, how to propagate tulips, and about breeding new species, loving every single moment of it.

After school, Steven accepted a position with the Lauritzen Botanical Gardens in Omaha, Nebraska. He was soon in charge of the Victorian garden, the peony collection, and an English perennial border. He also maintained the historical Crookhouse gardens and worked part time for floral designer, Kyle Robino, a friend and mentor.

Steven’s journey into floral design started as a creative outlet from gardening and horticulture, but soon grew into a way of life. He studied floral design in school, then worked for several years both with talented designers, and eventually striking out on his own as a freelance designer.

Kee-ju takes on the “farmer” role at Table and Vase; left image: (c) Jamie Jauriqui Photography

KEE-JU, THE FARMER, a hobbyist gardener, has a passion for growing plants that’s expanded into becoming a flower grower. Obsessed with nature since he was a little boy, his interest in nature and biology has evolved into his passion for gardening and growing. Kee-ju ensures that the flowers are grown with love and care.

He recently wrote about meeting Steven in Omaha when he was working at Lauritzen, saying “although a dentist by trade, in my off time I had been teaching myself how to grow flowers from what I had learned on the Internet – a lot of time spent on Dave’s Garden and poring over gardening blogs. When Steven and I met, our love of plants and gardening didn’t take long to surface. Although I tend more towards xeric and full sun and Steven tends more towards high moisture and shade, we got along well! We were married and moved to New Mexico within the year.

After our first year gardening in New Mexico, we had a discussion regarding flower farming. Both of us were avid followers of Erin Benzakein since her early days, and were enthralled with her fields of blooms as well as her very insightful tips for growing flowers. What would it be like to be growing not a dozen zinnias, but hundreds? Would we be able to handle thousands of seedlings as opposed to fifty? We decided definitively that yes, we wanted to do this and yes, we were more than capable of doing so.

Suddenly, our garden beds were not large enough for all the plants we wanted, so we prepared more. We found ourselves buying seeds and dahlia tubers and drip irrigation and digging and planting. It was terrifying and hard work, yet I had never felt more alive in my life.

I had found something that lit a fire within me staying up late reading information on how to grow and harvest sunflowers, scouring the Internet for tips on succession planting and harvesting, and dreaming of rows of flowers and big bouquets.

While I really enjoyed flower farming, I also realized that I did miss gardening without the intent to cut and harvest. Sometimes you just grow it because you want to grow it, not because it will be a good seller or hold up well in the vase. Steven and I made the conscious this year to return to gardening for ourselves.”

Left image (c): Jamie Jauriqui Photography

I know you’ll enjoy hearing from Steven — we’ll have to get Kee-ju’s voice in a future interview. Enjoy these photos and follow Table and Vase at these social places.

Table and Vase on Instagram

Thanks for joining me today! What a fun conversation — and I can’t wait to return to New Mexico to meet Steven and Kee-ju in person and soak in the beauty of flower farming in Albuquerque and beyond.

The Slow Flowers Podcast has been downloaded more than 282,000 times by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much. In fact, I want to report that the month of January ended with 11,222 downloads, our all-time high month of listenership. Isn’t that awesome!

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button at debraprinzing.com in the right column.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for the new monthly Slow Flowers Journal section, which you can find in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:

In The Field; Back to the Wood
by Jason Shaw:

audionautix.com

Episode 333: Flowers and Herbs with Xenia D’Ambrosi of New York’s Sweet Earth Co. and News about the PNW Cut Flower Growers Meet-Up

Wednesday, January 24th, 2018

Today’s guest is Slow Flowers member Xenia D’Ambrosi of Sweet Earth Co. Blooms & Botanicals

Xenia with her flowers . . .

I’ve met Xenia on a few locations – both in the PNW and here, at the November 2017 New England Farmer Florist Connection event.

Today’s guest is Xenia D’Ambrosi, owner of Sweet Earth Co. in Pound Ridge, New York – where the New York City suburbs transition toward the lower Hudson Valley.

I’ve invited her to share her story as part of my 2018 goal to zero in on the successful small business strategies of Slow Flowers members.

There’s so much creativity and innovation taking place in flower farming and floral design and we are a community of generous individuals who are incredibly eager to share their stories.

Whether it’s about extending one’s brand to related products and services or diversifying to reach a new market or changing up the channels through which you’re selling flowers — all is relevant and I want to hear about it!

Before we join my conversation with Xenia, though, I want to share a report from the Pacific Northwest Cut Flowers Growers upcoming meet-up. For the fourth year, flower farmers, farmer-florists and floral designers are gathering for an intensive day focused on the practices, crops and marketplace that makes this region dynamic and unique. The day’s keynote speakers, Ralph Thurston and Jeriann Sabine from Bindweed Farm will wow you. Listen to their 2016 appearance on the Slow Flowers Podcast here. 

Erin McMullen of Rain Drop Farms in Philomath, Oregon, is part of the planning team for the February 25th Meet-Up in Corvallis, Oregon. I’ve asked her to share a bit about the sure-to-be-sold-out event. Tickets are going fast and it’s time to grab yours if you’re thinking about joining this one-day session next month.

Details on the February 24th Oregon Small Farms Conference are HERE

Details on the February 25th PNW Cut Flower Growers Meet-Up HERE

A glorious seasonal bouquet from Sweet Earth Co.

More seasonal annuals, perennials and herbs from Sweet Earth Co.

Now, to our main guest of the day, Xenia D’Ambrosi of Sweet Earth Co.

Xenia D’Ambrosi has a passion for sustainable gardening and horticulture. Her company Sweet Earth Co. specializes in designing and maintaining sustainable gardens and natural landscapes, as well as crop planning and management.

Sweet Earth Co. was built around a mission –to help clients improve function, beauty and biodiversity in their landscape while mentoring and partnering with them to understand and practice the basic tenets of sustainable landscaping. Mixing function and beauty is something Sweet Earth does close to home.   

Having recently rebranded her business as Sweet Earth Co. Blooms & Botanicals , Xenia sustainably grows specialty cut flowers  and offers a flower and herb CSA, as well as produces a line of specialty herbal teas.  Visitors to the farm stand at Sweet Earth Co find local flowers, herbs, teas, honey, herbal products and garden gifts and decor.  

Xenia earned a Masters in Public Health and an MBA from Columbia University, as well as a certificate in gardening and sustainable practices through The New York Botanical Garden. She is the author of articles regarding sustainable gardening and has led various workshops and educational events about gardening and agricultural literacy.

The cutting garden at Xenia’s “farmstead” in Pound Ridge, NY

Sweet Earth Co.’s herbal tea collection ~ a diversified product from the farm.

The Slow Flowers Podcast has been downloaded more than 274,000 by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much.

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button at debraprinzing.com in the right column.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

Thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for the new monthly Slow Flowers Journal section, which you can find in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at  kinetictreefitness.com.

Music Credits:
Sage the Hunter; The Wooden Platform; Yarrow and Root
by Blue Dot Sessions

Episode 329: A Year in Review – Slow Flowers’ Highlights for 2017

Wednesday, December 27th, 2017

(c) Mary Grace Long photography

Welcome to the final Slow Flowers Podcast Episode of 2017.

The Slow Flowers Community and listenership of this program have grown to be larger than ever, with more than 265,000 total downloads since launching in July 2013. That’s amazing news and I’m thrilled to share it with you.

Every single week this year; in fact, every single week for the past 230 weeks, it has been my privilege to feature the voices of our Slow Flowers community with you. Unlike any other internet radio show in existence, the Slow Flowers Podcast is tailored to you and your interests, making its “must-listen” programming a habit among flower farmers and floral designers alike.

In producing and hosting the Slow Flowers Podcast, I seek out pioneers and personalities, style-makers and influencers — as well as unsung or little known heroes — who together are changing the floral landscape, disrupting the status quo, and bringing flower sourcing and growing practices, not to mention eco-conscious design methods, to the center of the conversation.

And thanks for joining in. Whether you’ve just discovered this podcast or are a longtime fan, I encourage you to take advantage of the immense body of knowledge that can be found in the archives here. We’ve updated the “play” and “download” buttons at the show notes that accompany each episode, making it simpler than ever to listen.

Today we have a year-end listener giveaway, so listen to the end of this episode for details! We have two copies of floral activist and artist Mud Baron’s 2018 “Flowers on Your Head” calendar that he produced as a fundraiser for LA-based nonprofit 4 Women Ovary Where.

As I have done since the beginning of 2014, I would like to devote today to the Slow Flowers Highlights of this past year. Next week, on January 3th, I will present the much anticipated 2018 Slow Flowers’ Floral Insights and Industry Forecast with you.

Covering the Slow Flowers Community has put me in a lot of airplane seats this year. I’ve been able to meet with, interview and gather together with florists and flower farmers in thirteen states and one Canadian Province. That’s amazing and I thank friends and colleagues who hosted Slow Flowers workshops, potluck dinners, cocktail parties, events and meet-ups Alaska, Arizona, California, Connecticut, Iowa, Florida, Massachusetts, Montana, New York, Oregon, Pennsylvania, Virginia, Washington, and Ontario, Canada, for amazing and inspiring experiences. And so far, 2018 promises to bring me more travel as I’ve already confirmed Slow Flowers appearances in Texas, Washington, D.C., Colorado, North Carolina, Iowa, Illinois, and of course, the Pacific Northwest, so get in touch if you’re interested in booking something in your community.

According to our social media tracking tools, in the past 365 days, the hashtag #slowflowers has hit 46.5 million impressions on Instagram and Twitter alone.

This #slowflowers hashtag is the floral industry’s most widely used brand intended to convey seasonal, local and sustainable floriculture — and I am humbled by the impact and reach of a term that originated with a tiny, 144-page book measuring 7-1/2 inches square — as it has exploded far beyond my imagination in the five years since.

Thank you for being a part of this movement and If you haven’t, I hope you’ll make the next step by investing in the continued relevance and success of this brand and join Slow Flowers as a member.  Follow this link to learn more about the benefits and values of joining the Slow Flowers Movement.

So, let’s get started with my month-by-month recap of 2017!

JANUARY: FROM FLORIDA TO ALASKA!

January brought Slow Flowers to Tampa, Florida, and the Gulf Coast, including a lecture for the garden club of Boca Grande, one of the most beautiful beach spots on the planet. I loved connecting with Slow Flowers members while in the state and took great pleasure in touring a few botanical gardens to admire the diversity of the region’s flora. Later in the month, travel brought me to the other corner of the U.S. — to Fairbanks, Alaska, where I spent a few days attending and speaking at the Alaska Peony Growers Association winter conference. Two geographic and climactic extremes and two equally vital regions for local flowers and passionate growers.

Florists’ Review: Four Seasons of Local Flowers

Something else took place in January, an event that foreshadowed a major new collaboration for me — Florists’ Review published my article about a year-long creative project by Kelly Shore of Petals by the Shore. Called “Four Seasons of Floral Design,” the 11-page spread documented Kelly’s creative partnership with Maryland flower farmers Leon and Carol Carrier of PlantMasters. It was exciting to write the piece for a major floral industry trade magazine — one read regularly by mainstream and conventional audiences. For Kelly and her collaborators, as well as for the Slow Flowers community, the story illuminated often unheard voices of domestic agriculture and sustainable design in floristry. You can read more about that story here.

I found it pretty remarkable to see seasonal and local flowers designed so artistically, portrayed against the backdrop of a flower farm. I want to acknowledge and thank Travis Rigby, Florists’ Review‘s owner and publisher, for adding my storyteller’s voice and point of view to the magazine’s pages.

Here’s a sneak peek of our opening pages of the Slow Flowers Journal — launching inside the August issue of Florists’ Review.

That first article led to my stories appearing in subsequent months’ issues, each of which continued the Slow Flowers narrative. And then . . . Travis invited me to join Florists’ Review on a permanent basis as a contributing editor. After much dialogue and consideration, the new collaboration launched in August with a dedicated editorial section called the “Slow Flowers Journal.”

Since the first issue, I’m delighted to say that we’ve featured dozens of floral designers, farmer-florists, retail flower shops, makers and artists inside the magazine, under the Slow Flowers Journal banner, and with the mission and message presented as inspiring small business success stories.

A footnote: I argued passionately to continue the Slow Flowers Journal name for this section. That’s because in January 2017, slowflowersjournal.com launched as an online magazine, designed to highlight and share this community’s members and their stories. Expanding to print has taken Slow Flowers Journal from a few thousand online readers to tens of thousands of print readers each month. That’s a big achievement for our brand!

Moving into 2018, these stories will continue — I’d love your input and ideas, so be sure to follow links at the show notes for more ways to engage and become involved. If you haven’t started reading the Slow Flowers Journal, I encourage you to contact Florists’ Review for a free sample copy or take advantage of the generous discounted subscription rate offered to my listeners. You can subscribe to Florists’ Review and read our bonus Slow Flowers Journal content at the special rate of $21 for 12 issues — 62 percent off the cover price! Click here or call 1-800-367-4708.

Slowly, but surely, the new SLOW FLOWERS CUTTING GARDEN is taking shape! Amazing how sunflowers and dahlias can enliving a few raised beds and make everything look abundant.

February was a busy month, personally, as my family and I finally ended our 18-month urban condo experiment and moved into a new home with a completely blank backyard – home to the new Slow Flowers Cutting Garden.

Over the remainder of 2017, I began building the cutting garden as a place to trial cut flowers and other botanicals, stage and produce DIY photo shoots, and create stories for gardening audiences and more. The support of sponsors who have shared everything from seeds (thanks Johnny’s Seeds) to bulbs (thanks Longfield Gardens) to my greater Garden Writers community, which supplied perennial and woody plants to trial, has been awesome. I promise that the garden’s evolution in the coming year will supply you with even more inspiration.

Wild-textured roses by Erin Shackelford, Camas Designs. A definite nod to the wildness of nature, from the heart. © Robert Shackelford Photography

Also in February, we produced the Valentine’s Day LOOK BOOK, sharing it across PR Web, a news distribution service. The gallery of sustainable floral design ideas from Slow Flowers member farms and florists was picked up by online news sites, and posted to the web, at slowflowersjournal.com and in a public Flickr gallery. Stories like these help to put you in the news and if you’re a Slow Flowers member, you’ve received (and I hope read and taken advantage of) ongoing “calls” for submissions that allow you to participate in similar opportunities to be published. Currently, for example, we’re collecting your submissions for an upcoming American-grown wedding floral story ~ so if you’re not a part of these opportunities and you’d like to be ~ get in touch!

And I can’t end my February highlights without mentioning how gratifying it was to be an invited speaker at the third annual Pacific Northwest Cut Flower Growers meetup that month, held in Corvallis, Oregon. I shared the 2017 Floral Insights & Industry Forecast as part of my SLOW FLOWERS, AMERICAN STYLE presentation. I was thrilled to discuss what’s happening at all levels of the American-grown floral pipeline — from field to checkout counter, and to give the gathering of growers and farmer-florists insights into the opportunities they could can leverage for their businesses.

SLOW FLOWERS IN ARIZONA (left) and SLOW FLOWERS CREATIVE WORKSHOP (right)

READ MORE…

Episode 328: Slow Flowers’ Holiday Music Special with Scott and Kristen Prinzing of EarthShine

Wednesday, December 20th, 2017

Today’s special guests: Kris and Scott Prinzing of EarthShine. This photo is from a recent “Father Christmas” event in Billings, Montana

For the past two years, I’ve shared special Holiday Music episodes, which seems festive and fitting for this season when we all need a break from work and responsibilities.

In 2015, musician-songwriter-flower farmer Dennis Westphall of Jello Mold Farm in Mt. Vernon, Washington, was my guest for Episode 225.

And in 2016, Ellen Zachos, vocalist, author, former Broadway singer-dancer, and foraged cocktails expert, sang botanical broadway show tunes for us on Episode 276.

Today, I’m delighted to present the third annual Slow Flowers’ Holiday Music Special, with EarthShine, the duo featuring Scott Prinzing and Kristen Rickels Prinzing, my brother and sister-in-law, who are based in Billings, Montana.

Scott and Kris and I met up this past September at the Rocky Mountain Gardening Live Conference, produced by Dan and Andra Spurr at Chico Hot Springs in Pray, Montana. It was so much fun for me to spend an extended bit of time with Scott and Kris, and I planned ahead and asked them to record this podcast in anticipation of our holiday special.

Here’s a little more about this dynamic couple:

Kris is a songwriter and player of acoustic guitar and flute! She grew up spending every summer in the Beartooth Mountains of south central Montana and spent school years in Minnesota. She has roots connecting her to Montana that date back to her great uncle Kent Moats’ 1913 homestead. In the early 50’s, her then very young father purchased property in the mountains of southeastern Montana, and as a result Kris has spent every summer of her life at this special place. In 1990 she and Scott were married there, and a few years later they relocated to Montana permanently, joining Kris’s parents and other family. Montana’s wild and beautiful landscape is responsible for her intense passion for the environment, which has led her to professional, academic and volunteer work in conservation.
Kris has also nurtured a lifelong interest in music and the arts. During college, after several years of flute, voice, classical dance and some piano, Kris made an effort to pursue singing as a career. She recorded a demo tape and sang lead on some sessions for a local jazz producer. In 1990 Kris married Scott Prinzing, who is also a musician, though it was not until 1997 that they began to collaborate and pursue music together. In 1999 Kris began playing the guitar seriously, and soon after began to write songs.

Scott Prinzing sings and plays bass, mandolin and more. He was born in Connecticut, moving a number of times during his childhood, ending up in Portland, Oregon at age 11. Scott took up the acoustic guitar in 5th grade and then the bass guitar in 7th grade. He formed his first band in the 8th grade. At church, in school singing groups and in the bands he sang and played in, Scott developed a strong baritone voice. In 1982 and 1988 he played and sang on studio recordings with his band Glacier. Throughout high school and college, Scott played in a total of six different bands (some concurrently.) Over the years Scott has learned to play several other instruments competently but continues to concentrate on the bass guitar. During college Scott became involved peace and justice issues, multicultural student activities and political campaigns. Scott majored in Sociology/Cross-cultural Studies in the small private college where he began his education and had the opportunity to travel and study in Israel, the Philippines, Rome, Mexico and elsewhere. His interest in politics and social justice also gave new depth to his life-long interest in the environment.

After marrying Kris Rickels in 1990, Scott transferred to the University of Minnesota to complete his college education and there chose to major in American Indian Studies – another life-long interest. In 1997, Scott and Kris finally began to work on music together, culminating in the collaborative efforts that have created the music they now perform together.

In 2003, Scott and Kris formed the MusEco Media and Education Project, an educational non-profit. They perform all around Billings and elsewhere in Montana with their duo, EarthShine, and they have produced three CDs featuring some of the music you’ll hear today.

I wish you a wonderful holiday, happy Solstice, Merry Christmas and Seasons Greetings — please enjoy my musical gift to you! Here are more ways you can listen and follow Scott and Kris:

See more GREEN MAN and MuseEco Videos here.

MusEco Media and Education Project:  www.MusEco.org

Earthshine   www.EarthshineMontana.com

Green Man’s site  www.GreenManTV.org

Listen & Buy more of EarthShine’s Music:

SoundCloud 

CD Baby

Follow Earthshine on Facebook

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 264,000 times by listeners like you. Thank you to each one of you for downloading, listening, commenting and sharing. It means so much.

Next week, during the final episode of 2017, I will share our Year in Review. The Slow Flowers Movement and you, the community, have achieved and accomplished so much goodness this year and it’s time to celebrate our successes. Please Join me on Wednesday, December 27th for this special tribute to 2017.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to family of sponsors:

And thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com.

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.
The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music Credits:

EarthShine:
(c) Season’s Greetings 2000

(c) Kubota Garden 2002

(c) Blooms of Clover 2007

(c) Whirling Earth 2014

(c) Jack in the Green 2015

Lovely, by Tryad

http://tryad.bandcamp.com/album/instrumentals

http://creativecommons.org/licenses/by-sa/3.0/

In The Field

Music from:

audionautix.com

Northwest Flower & Garden Festival and SLOW FLOWERS Partner to Produce “Floral Wars” — featuring top professional florists competing head-to-head to create floral designs

Monday, December 11th, 2017

Media Contact:   Barry Bartlett, The Bartlett Group, 206.335.4694 or barry@bartlettgrouppr.com

FOR IMMEDIATE RELEASE

SEATTLE—”Floral Wars,” a new “friendly” competition between the Northwest’s most talented professional florists, joins the big line-up of feature attractions at the 2018 Northwest Flower & Garden FestivalFebruary 7-11 at the Washington State Convention Center in Seattle. The event is co-produced with Slow Flowers’ founder and creative director Debra Prinzing.

Presented by American Grown Flowers, “Floral Wars” will be held each day from 3-4 p.m. on the North Hall Stage. It pits two top floral artists against each other as they create three arrangements—a bridal bouquet, a centerpiece and a “surprise” floral creation—all in an hour or less. It’s a test of the contestants’ grace under pressure as they showcase American-grown flowers, USA-made floral accessories and eco-design techniques.

“Garden enthusiasts yearn for more flowers in their lives and ‘Floral Wars’ delivers on a promise—to inspire and educate our audiences with great ideas for floral design. It’s a fun way for showgoers to learn how to choose, combine and arrange flowers from your own backyard,” said event host, Debra Prinzing, author of Slow Flowers and The 50 Mile Bouquet. 

ABOUT THE COMPETITION
During the hour-long event, floral pros will be given several surprise buckets of stems, and with clippers, vases and ribbons in hand, they’ll demonstrate their unique aesthetic styles and share tips and techniques with audience members. Heightening the drama, watch how they react to our “secret” ingredients and unexpected challenges. 

Adding to the fast-paced fun, Corona Tools and Johnny’s Selected Seeds will provide door prizes and giveaways for the audience during the hour-long event. Showgoers are encouraged to arrive early to take advantage of café seating and enjoy a meal, snack, and a beverage while learning from the floral artists. 

ABOUT THE NORTHWEST FLOWER & GARDEN FESTIVAL
Celebrating 30 years of inspiring all experience levels, The Northwest Flower & Garden Festival showcases 18 magnificent, idea-generating display gardens, demonstrations and displays focusing on small space and container gardening, more than 100 free “how-to” seminars by top experts, shopping for a cornucopia of quality products, artwork and regional food items in the bustling Marketplace, and much more. 

DATES & TICKETS
Festival dates and hours are Wednesday through Saturday (Feb. 7-10), 9 a.m. to 8 p.m.; and Sunday (Feb. 11), 9 a.m. to 6 p.m. Early Bird adult tickets now on sale online and over 60 retail locations (until February 6) – $19; regular adult (at the door) – $24; youth (13 to 17 years) – $7; and children 12 and under are FREE.  For more information, or to purchase tickets online, visit www.gardenshow.com.

“Floral Wars” contestants include:

Wednesday, Feb. 7:
Melissa Feveyear, Terra Bella Flowers (Seattle) and Jessica Gring, Odd Flowers Floral Design and the Seattle Wholesale Growers Market (Seattle)

Melissa Feveyear of Terra Bella Flowers (left) and Jessica Gring of Odd Flowers Floral Design/Seattle Wholesale Growers Market (right)

Thursday, Feb. 8:
Gina Thresher, AIFD, From the Ground Up Floral (Kent) and Jon Robert Throne, AIFD, Countryside Floral & Garden (Issaquah)

Gina Thresher, AIFD, From the Ground Up Floral (left) and Jon Robert Throne, AIFD, Countryside Floral & Garden (right)

Friday, Feb. 9:
Rizaniño “Riz” Reyes, RHR Horticulture (Seattle) and Mick Payment, Flowers for the People (Bellevue)

Rizaniño “Riz” Reyes of RHR Horticulture (left) and Mick Payment of Flowers for the People (right)

Saturday, Feb. 10:
Anne Bradfield, Floressence (Seattle) and Kelly Sullivan, Botanique (Seattle)

Anne Bradfield of Floressence (left) and Kelly Sullivan of Botanique (right)

Sunday, Feb. 11:
Tobey Nelson, Tobey Nelson Events & Design (Langley) and Tammy Myers, First & Bloom (Issaquah)

Tobey Nelson of Tobey Nelson Events & Floral (left) and Tammy Myers of First & Bloom (right)

Floral Wars is made possible by:

FLOWERS/FOLIAGE: Certified American Grown Flowers is the exclusive provider of flowers and foliage used in the competition. Certified American Grown program ensures consumers of the domestic origins of their flowers and foliage and stands for the high quality, farm fresh blooms.

VASES/MECHANICS: Syndicate Sales, an American manufacturer of vases and accessories for the professional florist.

RIBBONS: Offray Ribbons is the last U.S. manufacturer of woven satin ribbon for the floral and craft marketplace.

APRONS: Raw Material Design, a Seattle-based maker of aprons and other textile products.

About Debra Prinzing:

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American Grown Flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that stimulates consumers and professionals alike to make conscious choices about their floral purchases.

Debra is the producer of SlowFlowers.com, the online directory to American-grown farms, florists, shops and studios who supply domestic and local flowers.

Each Wednesday, approximately 2,500 listeners tune into Debra’s “Slow Flowers Podcast,” available for free downloads at her web site, debraprinzing.com, or on iTunes and via other podcast services.

She is the creator of American Flowers Week, launched during the July 4th week in 2015 with more than 5.0 million social media impressions in 2017.

Debra is a Florists’ Review Contributing Editor which produces the “Slow Flowers Journal” section. She is a 2016 inductee to the Garden Writers Association Hall of Fame and the author of 10 books, including Slow Flowers and The 50 Mile Bouquet.