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Preview: CA|Boom Design Show 2009

Friday, June 19th, 2009

UPDATE: All four sets of FREE tickets have been claimed, compliments of Charles Trotter, show producer.

caboom001The 6th annual CA Boom Show takes place Friday, June 26th through Sunday, June 28th  in the former Robinsons flagship department store on the corner of Wilshire and Santa Monica Boulevards in Beverly Hills.

I originally learned of CA|Boom when I was still living in Seattle. My friend Ryan Grey Smith, creator of Modern Shed, exhibited at the first CA|Boom Show. He had a great response — from the public and the press – to his simply designed, prefabricated sheds. Little did I know then that I would move to LA in 2006! I attended CA|Boom in 2007 to find an exciting, inspiring and comprehensive introduction to contemporary design from A to Z.

A favorite place for incubating companies and products making their debuts, the show draws both the design trade and design savvy consumer. CA|Boom has grown exponentially in its complexity and hipness, combining everything relating to modern design under one roof. This season’s lineup features domestic and international designers, furniture and home manufacturers and architects.

You can also sign up for shuttle tours to never-before-seen LA architecture, including the Sunset Plaza residence designed by Assembledge+, an LA-based architecture, development and sustainability design firm. (PS, I toured it today and – WOW – what an amazing project. Read on for details . . . ). You can also visit Pierre Koenig’s Case Study House #22, aka The Stahl House, as part of special shuttle tours on Friday and Saturday.

One of the 5 homes on the June 27-28 CA Boom Show's LA architecture tour, designed by Assembledge

One of the 5 homes on the June 27-28 CA Boom Show's LA architecture tour, designed by Assembledge

Today, the press was invited to tour the Sunset Plaza house and meet its designers, Kevin Southerland and David Thompson of Assembledge+. I headed to LA with my friend Jennifer Gilbert Asher, garden designer, artist, and co-creator of TerraSculpture (check her out in the July issue of Garden Design!).

We walked into the house and were assaulted – in a good way – with the breathtaking view of a gorgeous infinity pool that drew our eyes to the LA skyline. We met owner Brad Blumenthal, who graciously opened his home for CA|Boom tours.

I said, “oh, I understand you worked with the design firm Assembledge (which I pronounced with my 11th grade French accent as “aah-sim-BLAAGE”).

Jennifer Gilbert Asher and me in Brad Blumenthal's "Hideaway Lounge"

Jennifer Gilbert Asher and me in Brad Blumenthal's "Hideaway Lounge"

Obviously, that was too funny to Brad, who just started laughing and speaking to me in French.

Duh. I guess the firm’s name is pronounced “a-SEMM-blidj,” with hard vowels, Americanized. 

That was the funniest moment of the day, but it kind of endeared us to Brad (I hope) and to his awesome architects, Kevin and David. The three of them actually gave Jennifer and me a personal, guided tour of the home – upstairs and down.

Owner and actor Brad Blumenthal (center), with his architects Kevin Southerland and David Thompson

Owner and actor Brad Blumenthal (center), with his architects Kevin Southerland and David Thompson

Theirs is an unparalleled design project that defines modern architecture for the 21st century. I’m still marveling at the sleek lines and forms that incorporate rich, organic materials. In true California Living style, the outdoors is invited into every room. The dramatic, 180-degree view is a sight to behold.

We were drawn to the terrace, where the interior terrazzo continues to the pool’s edge, completely extending the notion of “room” to an open-air setting. When viewed at a certain angle, the two lounge chairs, aka ”Wave Chaises,” in cast fiberglass (from Float, a Philadelphia design studio), look as if they’re floating on the water’s surface.

charlestrotterI sat down with Charles Trotter (right), founder and producer of CA|Boom, and asked him how things were shaping up for next weekend’s show:

Q. Tell me about this year’s new venue, in the vintage Beverly Hills building that once housed Robinson’s flagship department store:

A. We had an opportunity to reintroduce a building of that style and design from the 1950s. We will feature beautiful Julius Schulman photographs of the building, lent by the Getty. People may forget how stylish the design of this building was in the context of its 1950s architecture.

Q. How big is the show space?

A. It’s abound 30,000-square-feet, which is the same as the Barker Hanger (CA|Boom’s former home at the Santa Monica Airport). But there is more exterior space.

Q. CA|Boom is more than a trade show. It seems like a “happening.” How do you make that work?

A. Many of our exhibitors use the show to debut products. We’ve definitely reinvented the idea of a “trade show.” We’re attracting a new generation of audiences and it’s giving exhibitors an opportunity to influence a design-savvy end user.

Q. You also draw professionals, right?

A. The architects feel this is their show.

Q. Charles, you know I am particularly interested and excited in outdoor living design. What new and innovative design can you tell me about? 

The warm, inviting interior of an IC Green Container House

The warm, inviting interior of an IC Green Container House

A. I.C. Green’s Container Houses are a new pre-fabricated project. Of all the modernist pre-fab we’ve seen, this is hitting the right price point. They will be debuting a 600-square-foot studio, like a  ”Granny Flat,” using portions of a shipping container. It’s the most sophisticated durable good that’s been made. You can even put multiple ones together. This has a lot of promise

[Note: This is a description from CA|Boom's web site: I.C. Green's Container Houses follow the "principles of modularity with a high degree of flexibility within the system." The used shipping containers reappropriated as homes provide a frame that is structurally strong, facile to transport and a rectangularity that suits the modern aesthetic of an "open plan" home. Off-site prefabrication/adaptive reuse greatly reduces construction costs and time. Material finishes and energy systems can be used to create additional clean energy performance of the Container Home.]

Architect Kevin Southerland, Assembledge, enjoying his Coolhaus ice cream sandwich

Architect Kevin Southerland, Assembledge, enjoying his Coolhaus ice cream sandwich

We ended our tour and interview with an afternoon snack, a hip Coolhaus ice cream sandwich!

Coolhaus is a modern take on the traditional ice cream truck that is all the Twitter-rage around LA. Oh, P.S., Coolhaus will be selling these mouthwatering archi-treats at CA|Boom next weekend.

High concept ice cream sandwiches are named for modern design icons: Frank Behry, Mintimalism, Oatmeal Cinnamoneo (Jen had this one, but it was melting fast in today’s 80-plus temps), Mies Vanilla Rhoe and IM Peinut Butter (my choice).

Yummy. Sweet.

And stylish!

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Sneak a Peek at Summer: Outdoor Accessory Review

Monday, June 8th, 2009
Pier 1 imports in-house stylist, Aimee Beatty in her fav Papasan chair

Pier 1 imports in-house stylist, Aimee Beatty in her fav Papasan chair

"Crazy Weave" hanging lanterns in 2 sizes, 6-inch high and 7-inch high; ($10-$15)

"Crazy Weave" hanging lanterns in 2 sizes, 6-inch high and 7-inch high; ($10-$15)

Summer’s almost here and since you may not have the budget for a big vacation, why not spend just a little to turn your backyard into a spa-at-home?

Pier 1 imports, my fav post-college source for home decor and furniture, is all grown up. I recently reviewed the retailer’s playful summer collection. I’m especially drawn to their lineup of  creative ideas for decorating outdoor spaces.

To learn more about the colors, patterns and materials that inspired the season, I called Aimee Beatty, Pier 1′s in-house stylist and design maven. She works for the Ft. Worth, Texas-based home furnishings chain to coordinate photo studio vignettes, visual displays and settings for advertisements and catalogues. 

One of the things I noticed about the Summer 2009 collection is that it’s very “interiors-looking.” I wanted to ask Aimee all about it. Here’s part of our conversation:

Q. I have enjoyed many great decorating moments from Pier 1, especially when I was in my budget-conscious, recent grad phase. But now Pier 1′s mix seems more edited and less like a world market. Has this change been conscious?

A. We envision ourselves as having something for everyone. There is an element of our products all working together (mixing-and-matching). Even today, we want shopping at Pier 1 to be a treasure hunt of sorts.

Q. I’m interested in the outdoor furnishings and accessories. What is the palette of the moment?

 A. We’re using punches of lime, yellows, corals and different shades of blue, including turquoise.

Reusable tropical-themed Melamine serving plates, $2-$19

Reusable tropical-themed Melamine serving plates, $2-$19

 Q. How about materials – what’s new there?

 A. One of the materials I’m most excited about is a plastic rattan.

 Q. It looks like Pier 1′s distinct design themes have an exotic flavor this summer:

 A. I would describe the overall theme as “eclectic” – a look of mixing and matching and layering furniture with different finishes. Themes include:

  • Bohemian:  It’s comfy, eclectic and a little romantic. Our design team has combined patchwork, embroidery and relaxed pieces for a vibe that’s in tune with today even though it might recall a hippy, happy era.
  • Tropical: Oversized floral patterns. Bold color. Natural touches. Easy ideas. This collection is as budget-friendly as it is cheery.
  • Global: This is the look that Pier 1 is known for. We travel the world and pick up treasures along the way.  You’ll see this in festive dinnerware, ceramic vases with an Old World look, carved mirrors – anything with rich, jeweled tones. This season, it’s the mix that makes traditional creations look bold and fresh.
Outdoor Papasan chair, approx. 46-inches in diameter, $99.95 for 2-piece frame; Scatter daisy cushion, $100; 18-inch pillow, $16.95

Outdoor Papasan chair, approx. 46-inches in diameter, $99.95 for 2-piece frame; Scatter daisy cushion, $100; 18-inch pillow, $16.95

Q. Can you share any fun tips on making an outdoor space more personal?

A. People tend to overlook the fact that their outdoor patio can be just as important as their indoor rooms. I suggest you clear the clutter. Don’t use that space for storage! Instead, view the patio (or deck or terrace) as a useful place. No matter how small or big, have fun.

Q. Do you have an example of a favorite deck or patio design?

 A. I like to mix a sitting area with the dining area. You can have a bistro table for two but also incorporate a wicker chair or love seat. Blend the two uses rather than separate them.

 Q. Let’s talk about some of the hot styles and products for al fresco summer settings. What are some of your favorites?

Hot pink with Electric orange, an exotic, 4-by-6 foot outdoor rug, $24.95

Hot pink with Electric orange, an exotic, 4-by-6 foot outdoor rug, $24.95

A. First, the Papasan – for outdoors. I remember when I went off to college and that was the first thing we bought for the dorm room. It’s an iconic Pier 1 piece. This Papasan is great because it can stay outside. It’s bold and bright and has a lot of personality. It’s made out of iron and plastic rattan. The cushions are 100% polyester and water repellent. I love these (once) indoor chairs used outdoors because they offer a new and fun patio feature for you and your guests. Use them to create a cozy, casual environment.

Q. What about the outdoor rugs – they are awesome!

A. Rugs are often the last thing people think about when decorating their patio. These are bold and bright and have a lot of personality. They really warm up a space and make it room-like.

Iron wire cage lanterns 9-3/4-inch high and 10-1/2-inch high ($18 each style)

Iron wire cage lanterns 9-3/4-inch high and 10-1/2-inch high ($18 each style)

Q. And I love all the lanterns — the ones that accommodate votives and the battery-operated options. They would look great hanging from the pergola over my patio or from the trees in my garden.

 

 

 

A. Rather than just using one, you can have groupings of lanterns. Experiment with a little cluster. Or, hang a row of them above a table.

Q. Any final advice for accessorizing our summertime spaces?

A. These trends can be taken and shown by themselves or, for even more fun, mix them all up for an eclectic look that is totally your own.

Thanks, Aimee. I look forward to talking with you again.

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A visit to Design-on-a-Dime’s Kristan Cunningham

Friday, May 29th, 2009
A peek at Scott and Kristan's $1000 kitchen renovation

A peek at Scott and Kristan's $1000 kitchen renovation

Kristan Cunningham and her boyfriend Scott Jarrell hang out in their hip living room
Kristan Cunningham and her boyfriend Scott Jarrell hang out in their hip living room

For the full story about DIY star Kristan Cunningham’s clever re-do of her Venice canal district rental, read my profile in Saturday’s Los Angeles Times’ HOME section.

Kristan and her longtime boyfriend Scott Jarrell transformed a frumpy 1980s “faux French Chateau” into a cozy, lighthearted setting filled with a mix of DIY projects, vintage accessories and furnishings from big-box retailers. They use savvy and common-sense ideas to conjure a very livable – and affordable – design.

 

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The Venice Garden Tour Vibe

Saturday, May 2nd, 2009

venice001

Today – May 2nd – is the 16th annual Venice Garden and Home Tour, which is a hip, happenin’ kind of tour serving up no fewer than 30 properties. For $70-per-ticket, that averages about $2.50 per garden, so when you look at it that way, it’s well priced. Plus, who can argue with the deserving beneficiaries? Children! The tour raises funds for the Neighborhood Youth Association of Venice, which operates Las Doradas Children’s Center, a licensed childcare facility that serves working families.

Along with tour producer Barbara Baumann and co-chair Adri Butler, I previewed several of the properties a few weeks ago and wrote about four of them for today’s Los Angeles Times.  Due to s-p-a-c-e limitations (surprise!), there is only room for one mini-feature in the print edition. You have to go to the online gallery to get a peek at how the staff photographers captured the three other gardens.

Here are the four gardens we profiled, complete with my original story about each. Take a virtual tour and enjoy a slice of one of the most eclectic spots in Los Angeles.

Get the Venice vibe and borrow these easy design ideas for your interior and exterior spaces

A colorful compound on one of Venice's unusual canal streets

A colorful compound on one of Venice's unusual canal streets

By Debra Prinzing

For all the glossy magazine articles and garden-makeover shows we consume, there’s nothing like a day of garden sight-seeing to inspire the inner-landscaper in all of us.

Featuring nearly 30 properties, today’s legendary Venice Garden & Home Tour is sure to ignite your imagination – and dish up dozens of adaptable ideas for your own yard.

Don’t go empty-handed, though. Bring a camera to capture a cool architectural detail or alluring bloom, a notebook and pencil for jotting down plant names or design resources, and plenty of curiosity. In many of the gardens, owners and designers will be on hand to answer questions and share tips. Consider it affordable design research. Plus, nothing’s more fun than cruising along the canals, walks and side streets of one of L.A.’s most iconic neighborhoods.

We previewed several of the tour’s vintage cottages and sleek cubes (and the gardens, decks and balconies that surround them). Here’s a look at four favorites, including design tips from each.

 Accessorize your garden with salvaged signage

A generous and genial host, Orson Bean

A generous and genial host, Orson Bean

Orson Bean, a veteran actor and longtime resident of Venice’s canal district, has a thing for Americana, especially signage “folk art.” “It’s really just pop culture,” he says. “Advertising has always been part show biz.”

Oversized and retro, Bean’s restaurant and retail signs are well suited for the endless scale of blue sky and sunshine overhead. Their very presence in his garden brings out the storyteller in Bean.

There’s the tale of the neon billboard that’s mounted against a ficus-covered fence in the garden he shares with his wife, actress Alley Mills.

“It’s from the ‘Simple Simon’ rhyme, but it was also the logo for Howard Johnson’s restaurants,” Bean points out. “That sign was as identified as the McDonald’s arches.” Rendered in carnival-colored neon tubes, the once-ubiquitous image of a baker, a boy and his dog promised coffee and a slice of pie to drivers along the Jersey Turnpike.

Orson and Alley's vintage Howard Johnson's sign embellishes a corner of their Venice garden

Orson and Alley's vintage Howard Johnson's sign embellishes a corner of their Venice garden

The neon Ho-Jo is one of several pieces Bean has collected as garden art. He likes the way they personalize the shallow-but-wide landscape, which was created by combining three adjacent cottages and their yards over the years, beginning when he spent $113,000 for the first one in the early 1970s.

Another sign promises “Cash for Cars” and it, too lights up at night. Tucked next to a camellia shrub, a third, its faded paint beginning to chip, advertises a sheet metal shop in the hands of a cartoonish man.

There is a down side to having neon tubes so close to the lawn, where Bean’s seven grandchildren often play ball. Fortunately, he has been able to replace or repair occasional damage. “Only the chef’s hat is original,” Bean says.

Infuse the sound of bubbling water in a few square feet

Barbara Balaban's tiny fountain with broken pottery mosaic trim

Barbara Balaban's tiny fountain with broken pottery mosaic trim

There’s not a lot of room in her 20-by-20 foot front yard but Barbara Balaban has maximized every square inch. Instead of a space-gobbling fountain, she created a tiny one, wedged between the walkway and the front steps. The 18-inch water feature uses a re-circulating pump bought at a home center. “I filled the top with river rocks and surrounded the fountain with a border of broken pottery,” says the interior designer and contractor. “I just wanted the sound of water here.”

Balaban moved to her canal cottage after fleeing a traditional Sherman Oaks house destroyed by the 1994 earthquake. Her Venice garden incorporates mosaics of broken pottery salvaged from that disaster: the fountain, a freestanding barbecue-cooking counter and a “welcome mat” at the front gate. “I reconstituted my grandmothers’ and mother’s dishes – and it gives me a big smile to see each piece,” Balaban says.

Tiny and efficient, Barbara's U-shaped eating nook seats six

Tiny and efficient, Barbara's U-shaped eating nook seats six

During a home renovation, she retained the original footprint rather than expanding. “I kept the depth of the property the same because I wanted the garden,” she says. Studio City designers Carol Plotkin and Janet Hoskins helped Balaban rethink the miniscule landscape and incorporate a slim border filled with succulents, Mediterranean plants and whimsical art.

There’s a large glass table (on wheels) that accommodates the parties Balaban and her partner, artist Yaacov Aloni frequently throw. But when they want a quiet Sunday morning brunch, the couple lounges in a U-shaped eating nook installed in a corner of the front porch. “It’s like having a little sofa outdoors,” Balaban says. “We can sit here and be a little secluded from passersby.”

Pave the indoor and outdoor spaces with the same flooring material

Lenny Steinberg's tiled, open-air terrace overlooks the Pacific Ocean

Lenny Steinberg's tiled, open-air terrace overlooks the Pacific Ocean

A floor covered in sultry blue-green stone leads your eyes through the soaring, loft-like space, through a 17-foot opening in a retractable glass wall and beyond the outdoor terrace, until they rest on the endless seascape.

“The stones reflect the constant color of the ocean,” say owner Lenny Steinberg of her North Carolina bluestone floor. “Although that seems to change according to the light.”

When Steinberg, a furniture and architectural designer, renovated the former duplex into a single, über-contemporary home on Ocean Front Walk, she wanted to bring the ocean indoors. She inherited a palette of irregular-shaped bluestone after a friend’s patio project fell through.

Lenny designed her chaises with distressed wood and modern lines - perfect for the rooftop garden

Lenny designed her chaises with distressed wood and modern lines - perfect for the rooftop garden

“It was the perfect solution for my floor, although I ended up calling all over North Carolina to get more of it,” Steinberg says. Even though the material, a hard slate, is usually installed randomly, the designer spent hours choosing the position of each stone to create a subtle pattern. “I like to think of it as a river running out to the sea,” she says.

The sea metaphor (and the bluestone) continues on the floor of the small, angled terrace that Steinberg designed to cantilever beyond the glass wall. The space serves as the intimate outdoor living room, with views of the palm trees, walkway and pier. The dark teal stone has endured intense sun and saltwater beautifully, says its owner. “If it has any nicks, I just take a little steel wool to it,” Steinberg says. “I wish everything else was as durable.”

 Practice sustainable design by recycling found objects and allowing the garden to evolve over time (rushing is not allowed here)

Tim Rudnick rings his hanging cymbal-as-doorbell

Tim Rudnick rings his hanging cymbal-as-doorbell

Stepping through the opening in the ivy-clad fence surrounding Tim and Robin Rudnick’s home and garden, it’s possible to lose all track of time. In fact, it seems as if Tim Rudnick, an architectural designer and artist, has turned back the clock to an earlier Venice. “I like the old, tattered hippy cottage that we lived in and raised our kids – where everyone hung out on the old porch,” he says.

Circa 1913, the summer bungalow originally faced Venice’s Aldebaran Canal (now Market Street). The Rudnicks purchased it in 1984, subsequently modernizing the interior and adding an L-shaped Arts-and-Crafts style addition. The old and new portions of the family compound now embrace an intentionally tangled and untamed landscape, also of Rudnick’s design.

“I had this beautiful photograph of a Buddhist garden in Japan and I imagined our yard by looking at it,” Rudnick says. “I loved the idea that like a Japanese garden, you feel like you’re entering another world when you go through the gate.”

Lush and semi-wild, the Venice garden of Tim and Robin Rudnick

Lush and semi-wild, the Venice garden of Tim and Robin Rudnick

A naturalistic pond, measuring about 25-feet across, occupies the center of the garden. Rudnick used the excavated dirt to build a mounded knoll between the pond and a wraparound deck. He landscaped the water’s edge with heirloom irises once grown by his mother, native Pacific coast irises and ferns.

Several mature trees, planted as seedlings nearly 40 years ago, now tower above the rooftops: a coral tree, an olive, and four eucalyptuses. “The leafy trees give us the feeling of real separation,” he says.

Visitors announce their arrival by striking a mallet on two bronze disks, suspended from the twining branches of the coral tree. Rudnick made one from the base of a salvaged clothing store fixture; the other is a recycled cymbal. He prefers their music to a regular doorbell: “One has a very resonant sound and it goes on for 15 minutes; the other makes a beautiful, contrasting sound.”

 

 

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Finally, CB2 comes to Los Angeles!

Wednesday, April 29th, 2009

Outdoor-Live-Decorate-Eat-Work-Sleep-Splash

CB2's first Los Angeles outlet opens on April 30th

CB2's first Los Angeles outlet opens on April 30th

I remember all those years when I lived in Seattle and eagerly anticipated my occasional trips to Chicago, New York and Boston – because that’s where I could finally shop at Crate & Barrel. It was always a challenge to see how many throw pillows, dessert plates and flatware I could cram into my suitcase when time came to fly home.

For me and countless other Seattleites, those retail pilgrimages to Crate & Barrel’s Midwest and East Coast outposts whetted our appetites for the time when the innovative home furnishings-and-accessories merchant finally came to Seattle about five years ago.

Inside the new CB2 store, opening in LA on April 30th

Inside the new CB2 store, opening in LA on April 30th

You could say the same scenario is playing out here – again – as fans of Crate & Barrel’s younger, modern-focused sister store, CB2, have been keen for a real, brick-and-mortar version to arrive on the West Coast (catalog and online shopping is cool – but nothing beats touching, feeling, sitting in and sizing up the actual product).

By the way, the first CB2 store in Los Angeles isn’t just brick-and-mortar construction. The smart, modern and affordable retail environment conforms to LEED requirements by incorporating eco-friendly bamboo floors, low VOC-paints and the re-use of existing materials.

Situated on the corner of Sunset and Laurel in Hollywood, the store’s façade is ornamented with gun-metal gray grates. Its large windows display CB2′s iconic vignettes. This is CB2′s third West Coast store – in the past six months, San Francisco and Berkeley addresses have also opened (and there are also two original stores in Chicago and one in NYC’s SOHO neighborhood).

There are definitely echoes of Crate & Barrel’s aesthetic at CB2. Althought, with its own streamlined, uncomplicated and playful vibe, CB2 targets apartment, loft and home dwellers with a modern attitude.

According to a 2008 article in the Chicago Tribune, CB2 is Crate & Barrel’s “less expensive furniture concept aimed at younger shoppers who frequent Target and Ikea.” I kept asking myself why that Tribune statement bugged me. I finally realized that it’s because CB2′s shopping environment is way more sophisticated than the two stores to which it’s compared. CB2 is everything about design, but in a specialty store setting rather than a big-box one. Unlike Target and Ikea (which are great, don’t get me wrong), you don’t have that anxious, gotta-grab-what-I-need-and-get-outta-here feeling at CB2. You want to stay. And chill out.

I predict a huge success for CB2 in LA, starting tomorrow morning, when its 8, 500-square-foot outlet opens on Sunset Strip. I visited CB2 to see and shop there during this morning’s press preview.

I'm sharing a seat on CB2's "resort" sectional with brand director Marta-Maria Calle

I'm sharing a seat on CB2's "resort" sectional with brand director Marta-Maria Calle

Greeted by Marta-Maria Calle, CB2′s brand director, I enjoyed the chance to sit down with her for a quick interview. Hey, I really like this woman, not only because she was wearing the same chambray-blue linen Eileen Fisher tunic that I wore for the taping of “Peace by Design.”

Marta-Maria shared the background of CB2′s genesis – from a seed of a modern design idea to a full-fledged retail destination – and she graciously answered some of my questions: 

When did CB2 first emerge as a Crate & Barrel concept?

The first store opened in Chicago in 2000. Gordon Segal (C&B’s co-founder and Chairman) and Barbara Turf (longtime Crate & Barrel president, appointed CEO last year) wanted to test the brand’s modern attitude. They asked a few Crate & Barrel buyers to buy for CB2. I was one of them.  Now, we’re a company of 16 people and we are moving away from the “mother ship” to our own office location in six weeks. [Marta-Maria told me that after about five years of juggling buying duties for both retail concepts, she persuaded Barbara to spin off CB2 as a separate retail venture with its own, fully-dedicated creative staff.]

Why has it taken 10 years for CB2 to begin expanding more aggressively?

The signs say it all

The signs say it all

We don’t do anything until we’re ready. We wanted to give this brand a reason to be. It’s all about value. Our emphasis is “Simply Modern and Simply Affordable.”

What is your retail philosophy?

We believe we’ll build the CB2 brand one customer at a time. We are one-hundred percent customer-service powered.

Tell me how you develop your product selection:

We work with designers and manufacturers to create CB2 products. Ninety percent of our products are exclusive to CB2. We want to allow people to bring their ideas to us (rather than only developing products internally). We always ask: how much would our customer pay for this? If we can’t meet that price, we won’t carry the product. Also, our design priority is to balance mass-produced with the “hand touch” aspect of design. (more…)

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