Debra Prinzing

Archive for the ‘Gardening’ Category

SLOW FLOWERS Podcast: Pittsburgh’s Local & Seasonal Floral Designers – Jimmy Lohr & Jonathan Weber of greenSinner (Episode 155)

Tuesday, August 19th, 2014

Last week, this podcast came to you from Homer, Alaska.

This week, my travels brought me to Pittsburgh, Pennsylvania.

Let’s just say I’m coping with a little jet lag, but summer is my busy season for lectures and photo shoots, so I’ve learned to enjoy my MVP Gold status on Alaska Airlines.

Green_Sinner_IMG_1067 But the other thing I have thoroughly enjoyed has been the chance to connect with great flower farmers and floral designers – coast to coast – who are part of the Slow Flowers movement. In the coming weeks you’ll hear from several of these awesome folks who I first “met” virtually, through social media and — more importantly — because they have joined Slowflowers.com.

Pittsburgh's Floral "Who's Who" -- from left, Margie Dagnal and Kate Dagnal of Goose Creek Gardens, Jimmy Lohr and Jonathan Weber, owners of greenSinner.

Pittsburgh’s Floral “Who’s Who” — from left, Margie Dagnal and Kate Dagnal of Goose Creek Gardens, Jimmy Lohr and Jonathan Weber, owners of greenSinner.

Today you will meet two of them: Jimmy Lohr and Jonathan Weber, owners of greenSinner, an urban role model that promotes American-grown flowers in the heart of Pittsburgh’s Lawrenceville neighborhood (by the way, Lawrenceville is now called “new Brooklyn” for hipster, indie, design-focused vibe).

Peek through the chain link fence - from the urban parking lot into greenSinner's cutting garden.

Peek through the chain link fence – from the urban parking lot into greenSinner’s cutting garden.

Jonathan and Jimmy state their beliefs up-front-and-center on the home page of their web site:

“greenSinner brings you local, sustainable cut flowers and plants. We love fresh flowers (don’t you?), but we don’t love that they come from Ecuador drenched in chemicals (yuck). We’re trying to make the world — our world and yours — a little greener and a little more beautiful. We grow flowers right here in western PA and source as many materials and plants as we can in a 500-mile radius. Not only is it better for the environment, but you also get fresher flowers and more local and unusual varieties. Beyond flowers, we focus on vintage or re-purposed containers and event decor and sustainable practices.”

The guys at greenSinner first caught my attention when they contributed to the Slowflowers.com campaign on Indiegogo earlier this year. Not knowing anything about their business, I looked them up and sent them a note of thanks.

A littleclassical detail in the "front garden" at greenSinner's studio.

A littleclassical detail in the “front garden” at greenSinner’s studio.

Only a few weeks after the campaign ended, I found myself in early March attending Holly Heider Chapple’s NYC Chapel Designers’ conference, where I was included in the speaker lineup. Of course, I was there to encourage her members to consider joining the American Grown flower movement, to refocus their wedding and event work to include seasonal and local flowers and to introduce these designers to the notion of working closely with flower farmers.

Tidy and enchanting, the cutting garden is wedged between greenSinner's studio and the adjacent city parking lot.

Tidy and enchanting, the cutting garden is wedged between greenSinner’s studio and the adjacent city parking lot.

And there was Jimmy, a charming teddy bear of a guy, front and center, making me feel welcome. He wasn’t the only one who “got it,” but he was definitely the most enthusiastic. I learned that he and his partner Jonathan believe in designing weddings and events with locally grown flowers and plants and that they owned a postage-stamp-sized cutting garden behind their shop. We made plans for me to visit in August when I knew I’d be in Pittsburgh for the Garden Writers Association’s annual symposium.

Pedestrians love to peer through the front fence to see what's growing within.

Pedestrians love to peer through the front fence to see what’s growing within.

In the ensuing months, not only did we stay in touch, but when I worked with Kasey Cronquist on the launch announcement of the Certified American Grown brand on July 1st, we invited Jimmy to speak on behalf of floral designers.

Jimmy picked me up at my hotel in downtown Pittsburgh early one morning and we drove a short distance to greenSinner’s studio. After a walking tour to see their backyard growing operation, their greenhouse and the small cutting garden they planted behind a neighboring studio where their stained-glass artist friend works, we sat down for a short podcast interview.

A peek at the cutting garden behind the greenSinner studio.

A peek at the cutting garden behind the greenSinner studio.

Before we get started, let me introduce you to the two men you’ll hear next. This is straight from greenSinner’s web site:

Jimmy Lohr, Chief Eccentric Officer:

Jimmy, in a limerick:
There once was a boy from the sticks
Who grew up and left all the hicks.
He studied the arts
And big event parts
Then moved home to share all his tricks.

Jonathan Weber, Farmer-General
Jonathan, in a haiku:
Jonathan Weber
internet marketing dude
now he’s a farmer

These guys definitely express their values in everything they do as designers and business owners – and it was such a pleasure to spend time on their turf in Pittsburgh.

Thanks for joining this lively conversation. I’m grateful for listeners like you who have downloaded this flower-powered podcast more than 18,000 times. If you like what you hear, please consider logging onto Itunes and posting a listener review.

Please join me in putting more American grown flowers on the table, one vase at a time. I promise that when you tune in next week, you’ll hear another insightful and educational episode of the Slow Flowers Podcast.

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts and Andrew Wheatley. Learn more about their work at hhcreates.net

SLOW FLOWERS Podcast: Farmer-Florist News – from Gretel Adams, Elizabeth Bryant and Kailla Platt (Episode 153)

Wednesday, August 6th, 2014

This iconic photo is showing up everywhere and I am so lucky it's mine! So symbolic of American Grown. Design and truck: Tara Kolla, Silver Lake Farms (Los Angeles) (c) Debra Prinzing

This iconic photo is showing up everywhere and I am so lucky it’s mine! So symbolic of American Grown. Design and truck: Tara Kolla, Silver Lake Farms (Los Angeles) (c) Debra Prinzing 

It’s summertime and the Slow Flowers Podcast is on the road. And it’s no surprise to learn there’s at least one awesome American flower farmer everywhere I seem to go.

There are passionate floral designers to be discovered right alongside and that means more beautiful Slow Flowers experiences for the nation’s consumers, coast to coast.

This week I’m sharing a fabulous conversation with a farmer-florist team from Portland, Oregon – Elizabeth Bryant, owner of Rose Hill Flower Farm, and Kailla Platt, owner of Kailla Platt Flowers.

But first, a bonus conversation that I recorded on July 16th at Sunny Meadows Flower Farm in Columbus, Ohio.

Owned by Steve and Gretel Adams, previous guests on this podcast, Sunny Meadows is leading the way in changing how flowers get to market in several Ohio cities. The reason for my return to Sunny Meadows was to work with James Baggett, editor-in-chief of Country Gardens magazine, and Kritsada, an uber-talented photographer, to produce a feature story about Gretel and Steve – and their farm, flowers and floral design.

 

Some might call this "flower farm porn," but who cares? Gretel and Steve were really good sports about posing in the flower fields (isn't that vintage tractor a great "prop"?)

Some might call this “flower farm porn,” but who cares? Gretel and Steve were really good sports about posing in the flower fields (isn’t that vintage tractor a great “prop”?) 

You can keep an eye out for that nothing-but-gorgeous story in the summer of 2015 – and of course, I’ll remind you here when the magazine hits the newsstands.

I recorded a short interview with Gretel and two of her summer design interns, Katie Vontz and Danica Jones. They all agreed to chat briefly about what is becoming a popular way for would-be flower farmers and new floral designers to gain training: via internships, apprenticeships or seasonal work-study-style programs. I think you’ll be intrigued and inspired to hear how Gretel filled her need via social media, too.

This is the "ad" that Sunny Meadows used on Instagram to recruit its summer design interns.

This is the “ad” that Sunny Meadows used on Instagram to recruit its summer design interns. 

 

From left: Me, design intern Katie Vontz, Gretel Adams (Sunny Meadows Flower Farm co-owner), design intern Danica Jones and Sunny Meadows floral designer   Kumiko Matsuura.

From left: Me, design intern Katie Vontz, Gretel Adams (Sunny Meadows Flower Farm co-owner), design intern Danica Jones and Sunny Meadows floral designer Kumiko Matsuura.

Next up: A dynamic conversation with collaborators Elizabeth Bryant and Kailla Platt. 

Elizabeth Bryant (left) and Kailla Platt (right), photographed in their Portland studio.

Elizabeth Bryant (left) and Kailla Platt (right), photographed in their Portland studio. 

Kailla was trained in fine art and landscape architecture and logged a decade designing gardens. But she traces her primary training in floral design to time spent in the lush green of Oregon’s Willamette Valley, where she fell under the floral spell cast by her grandmother Jane K. Platt. 

Kailla's work, a seasonal and local floral bouquet.

Kailla’s work, a seasonal and local floral bouquet.

As Kailla puts it: “she filled my young heart with a love of gardens, plants and flowers.  She would generously send me out into her amazing garden with a basket and clippers, telling me I could pick anywhere.  Then, as we selected frogs and filled vases, she would tell me the names and the stories of all these beautiful flowers.  Her garden was a fairy land to me as a child and it continues to inspire me and influence my work today.”

Kailla Platt Flowers, a delightful composition.

Kailla Platt Flowers, a delightful seasonal composition.

Kailla Platt Flowers is a young floral studio inspired by Kailla’s lifelong relationship with flowers. On her website, Kailla writes: “I care about where my flowers come from. I want to know the farmer who grew them.  When possible, I want to gather and forage botanical material myself.  The flowers we give to others, wear in our hair and lift to our faces and smell, should be free of pesticides and harmful chemicals.  Farm to table, garden to vase, me to you.” 

Seasonal design by Kailla Platt Flowers.

Seasonal design by Kailla Platt Flowers. 

Kailla works collaboratively on wedding and event design with another amazing force, Elizabeth Bryant, a flower farmer, floral designer, and founder of Rose Hill Flower Farm, a small, sustainable urban flower farm and design studio in Portland. 

Elizabeth and Kailla at Prettyman's General, a neighborhood mercantile where they  sell their local bouquets.

Elizabeth and Kailla at Prettyman’s General, a neighborhood mercantile where they sell their local bouquets.

Elizabeth and her wife Jill grow flowers on three acres of family land in West Linn, Oregon, about 15 miles southeast of Portland. 

She says: “Our farming and land-care practices are organic and ecologically grounded, with the utmost care given to creating a healthy soil ecology and rich pollinator habitat.  We grow a range of both common and unique specialty cut flowers for use in weddings and events, through our CSA, and direct to florists.”  Rose Hill also provides lush, locally grown arrangements weekly for restaurants, businesses and individuals, or for any special occasion.  

Mixed bouquets by Rose Hill Flower Farm.

Mixed bouquets by Rose Hill Flower Farm.

What you’ll enjoy about this interview is hearing how two creatives – Elizabeth Bryant and Kailla Platt – have distinct points of view and floral businesses that are different from one another, but that they also are collaborative in a way that benefits both of their work – and their clients.

Spring ephemerals, grown by Rose Hill's Elizabeth Bryant.

Spring ephemerals, grown by Rose Hill’s Elizabeth Bryant.

 

Rose Hill's Elizabeth Bryant's flowers and floral design.

Rose Hill’s Elizabeth Bryant’s flowers and floral design.

Kailla and Elizabeth share studio space with Portland photographer Katie Prentiss. In a charming little cottage in Southeast Portland, the three us a combined design and meeting/event space for floral projects.  Together they enjoy great artistic synergy and often partner on projects, including weddings and large events requiring florals.

A floral collaboration.

A floral collaboration.

Thank you for joining me today to hear some of the exciting voices in American flower farming and floral design. Even after a year of producing and hosting the Slow Flowers Podcast, I can guarantee that the list of future guests is very long and I don’t imagine running out of names we need to hear from – inspiring people who are changing the way Americans gather and enjoy flowers in all aspects of life.

Floral design by Kailla Platt.

Floral design by Kailla Platt.

Next week Slow Flowers comes to you from Homer, Alaska, where I’ve happily returned after my 2012 peony-hunting excursion. After that, the road tripping continues, and you can anticipate Slow Flowers interviews with flower farmers and floral designers in Pittsburgh and Philadelphia. 

Thanks to listeners like you, this podcast has been downloaded more than 17,000 times. In fact, the month of July was our all-time most popular month of interviews with 2500 downloads – and I’m jazzed to know that more listeners are discovering this flower-powered podcast every day.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts and Andrew Wheatley. Learn more about their work at hhcreates.net

SLOW FLOWERS Podcast: A Day in the Life of Vivian Larson of Everyday Flowers (Episode 152)

Wednesday, July 30th, 2014
Vivan Larson, of Everyday Flowers

Vivan Larson, of Everyday Flowers    

 

Vivan often takes times to educate her customers and visitors to the Seattle Wholesale Growers Market.

Vivan often takes times to educate her customers and visitors to the Seattle Wholesale Growers Market.

As we launch this podcast’s second year, I’m honored to continue bringing great conversations to you each week.

Some of the most rewarding side benefits of interviewing flower farmers, floral designers and other influential voices in the field-to-vase floral industry are the “field trips” that bring me close-up and in-person to see the sources of our American flowers – the farms, the studios, and the retail spaces where such amazing beauty connects us with nature and the seasons. 

This happened again last week when I invited myself to Everyday Flowers in Stanwood, Washington, for a visit.

Owned by veteran grower Vivian Larson, this established cut flower farm is a sight to behold. Viv is a precision grower, who cares deeply about her flowers – from the first seedlings emerging from trays of and trays of soil to the voluptuous bunches of blooms that are picked with great attention to detail, processed, bunched and delivered to her design customers.  

What a lovely way to wake up and view the flower fields from the guest bedroom at Viv's house.

What a lovely way to wake up and view the flower fields from the guest bedroom at Viv’s house.

Located about an hour north of Seattle, Everyday Flowers is situated on a gorgeous piece of land with a more than 180-degree view to the Puget Sound’s many islands – Camano, Whidbey, the San Juans – all the way up to Canada – and north toward Mount Vernon. Vivian and her husband Jim, a commercial fisherman, raised two children here and are now helping raise three grand-children. It is a bucolic place with a beloved horse who adds agricultural character to the scene, as well as rows and rows of field-grown annuals and perennials located next to several large and very tidy hoop-houses containing even more flowers. 

Here are the apricot-hued snapdragons we discussed - one of Viv's specialty crops.

Here are the apricot-hued snapdragons we discussed – one of Viv’s specialty crops.

Vivian is a founding member and board vice president of the Seattle Wholesale Growers Market, and I’ve known her for several years through that relationship. Some would say she is the glue that holds that place together, a true diplomat when it comes to synthesizing points of view and navigating the true meaning of a cooperative – one that benefits all members for the greater good. 

Poppies and other field-grown varieties thrive in neat rows at Everyday Flowers.

Poppies and other field-grown varieties thrive in neat rows at Everyday Flowers. That’s “Sassy” grazing in the background.

Vivian is the daughter of farmers who taught her those intangible skills of building good soil and caring for the land. “I always had a patch of earth where I grew flowers as a child,” she recalls. When Vivian’s own children were small, in 1990, she asked her husband to prepare a large area of ground. She began growing flowers and selling her bouquets at a nearby farm stand. “People would wait there to get my flowers or I’d have standing orders,” Vivian recalls. “Good flowers sell themselves – I’ve never had to advertise.” 

A current obsession: specialty echinaceae varieties.

A current obsession: specialty echinaceae varieties.

Experience has taught Vivian to know which varieties are successful as cut ingredients, which colors are reliable over time and which flowers produce the longest stems. “I’ve always known there were certain types of flowers that lasted better than others, especially if cut at the right time, and treated properly post-harvest,” she explains. “The fact is, I have a choice of what to grow and I choose to grow plants that are going to be happy at my farm and hold well in the vase.” 

This shot is a little silly, but viv humored me when  I asked her to reach for the top of the sweet pea trellises!

This shot is a little silly, but Viv humored me when I asked her to reach for the top of the sweet pea trellises!

For example, Vivian grows larger quantities of white, pink and yellow lilies because they are more popular with buyers. Similarly, the Karma dahlias have been bred for 18-20 inch-long stems and longer vase life, so she focuses on those. 

Vivian working with and teaching one of her seasonal workers, Kelly Uhlig. Kelly's mom Pam Uhlig was a horticulture intern at Everyday Flowers this past spring.

Vivian working with and teaching one of her seasonal workers, Kelly Uhlig. Kelly’s mom Pam Uhlig was a horticulture intern at Everyday Flowers this past spring.

Vivian has a good idea of what wedding designers and their clients are looking for and how they use each flower. While she has in the past done some of her own design work, the bottom line is that Vivian is first of all a flower farmer. “Honestly, I just enjoy growing more than anything else!”  

Alicia Schwede of Flirty Fleurs, going a little bloom-crazy during our early morning harvest.

Alicia Schwede of Flirty Fleurs, going a little bloom-crazy during our early morning harvest.

 

Alicia's gorgeous bouquet using all local and seasonal ingredients from Everyday Flowers.

Alicia’s gorgeous bouquet using all local and seasonal ingredients from Everyday Flowers.

We were lucky to have another guest along for my flower adventure – Alicia Schwede, a floral designer and owner of the Flirty Fleurs blog, joined Vivian and me for dinner and then returned early the following morning, clippers and urn in hand – for a floral designers’ whirlwind session. We loved creating arrangements and bouquets with Vivian’s flowers.

I made this hand-tied bouquet from yummy elements, including a cluster of unripe grapes.

I made this hand-tied bouquet from yummy elements, including dahlias, budleia, golden dill, calendula, Shasta daisies, leonitis, gooseneck loosestrife, and a cluster of unripe grapes and grape tendrils.

 

Kelly indulged to hold my bouquet for a different perspective.

Kelly indulged to hold my bouquet for a different perspective.

Everyday Flowers uses sustainable growing practices and the farm is Salmon Safe certified. No herbicides are used on the farm and on the rare instance when insecticides are used, they are OMRI-approved (Organic Materials Review Institute) products, Vivian explains. 

“I have a good beneficial insect population, including bees and ladybugs and I grow cover crops to suppress weeds and add more organic matter back in the soil,” Vivian explains. “I also have ‘Sassy’ my horse who does her share by producing great compost.” 

Thanks to listeners like you, this podcast has been downloaded more than 16,000 times. I truly appreciate the guests, listeners and sponsors who have supported the Slow Flowers Podcast with Debra Prinzing! Together, we’re changing the broken floral industry for the better!!

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts and Andrew Wheatley. Learn more about their work at hhcreates.net.

SLOW FLOWERS Podcast: Floral and Event designer McKenzie Powell (Episode 150)

Wednesday, July 16th, 2014
A McKenzie Powell floral bouquet, photographed by Jasmine Star.

A McKenzie Powell floral bouquet, photographed by Jasmine Star.

I’ve experienced real joy in producing and hosting the Slow Flowers Podcast this past year.

You could say it’s purely selfish to have a personal, 30-minute conversation with an influential and interesting leader in the American floral industry, right?

Yet I am so happy to invite you to share in our dialogue; doing so has allowed flower farmers, floral designers and flower sellers to reach so many others by simply sharing their personal stories. And I sincerely hope that listeners who care about the source, seasonality and growing methods of the flowers they enjoy in their lives are inspired by the guests I’ve been able to feature this past year.  

MPD-logo-new Today’s delightful guest is McKenzie Powell, a young floral artist and event producer based in Seattle. I’ve been wanting to interview McKenzie for a couple of years. And too often, when we run into one another at the flower market, we promise, “let’s get together for coffee, okay?”  

This past week, we finally made that happen. McKenzie’s star is on the ascent. In just four years since she launched her studio, the work of this talented designer has been showcased twice in Martha Stewart Weddings, as well as in local bridal publications in our area like Seattle Bride and Seattle Met Bride & Groom. After recording our interview, she also sent me this link to a 2013 project of hers that landed on Martha Stewart’s Real Weddings’ blog. 

McKenzie Powell with one of her beautiful arrangements (c) Belathee Photography.

McKenzie Powell with one of her beautiful arrangements (c) Belathee Photography.

She’s also been showcased on a gazillion websites, including but not limited to: Junebug, 100 Layer Cake, Coco & Kelly, Elizabeth Ann Designs, Style me Pretty, Once Wed, Apartment Therapy, Wedding Wire, and others.

McKenzie says this about her business: We are a boutique and floral event design studio located in Seattle, Washington, and available for travel. We bring flair, elegance, and creativity to each and every event – from an intimate dinner party to a grand affair. Our goal is to learn your story, your style, your vision – then design an event unique to you and incredibly beautiful. 

A wedding tablescape, all-white and lovely.

A wedding tablescape, all-white and lovely. (c) Bryce Covey

McKenzie was raised among gardens and trained as a graphic designer. She brings a broad appreciation and knowledge of design to the floral and event industry, a niche that combines so much of what she enjoys and finds inspiring. Interiors, flowers, fashion, food, travel – they all seem to play an important part in a well-crafted and thoughtful event. 

A Summer Bouquet from McKenzie's Seattle Garden.

A Summer Bouquet from McKenzie’s Seattle Garden.

After two years working for an angel investment firm, planning large-scale corporate events, she launched McKenzie Powell Floral & Event Design, quickly earning a reputation for her lush, romantic designs. While her floral work may be what she is most notably known for, she encourages her clients to think beyond the centerpiece. Using an approach that considers the entire table, the entire environment, McKenzie creates truly beautiful events. 

Her perfect lazy day is spent lakeside at her family’s cabin, in the company of a good book, a fresh grapefruit cocktail, and her handsome husband. 

You can find and follow McKenzie at these places:

McKenzie on Facebook

McKenzie on Instagram

McKenzie on Twitter

McKenzie on Pinterest

We are coming up on a one year anniversary next week. I have a very special guest who is going to share a big announcement about American Grown Flowers, so be sure to tune in.

Last week, thanks to listeners like you, this podcast hit the 15,000 download mark and I couldn’t be more grateful. I truly appreciate the guests, listeners and sponsors who have supported the Slow Flowers Podcast with Debra Prinzing!!! Together, we’re changing the broken floral industry for the better!!

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The slow flowers podcast is engineered and edited by Hannah Holtgeerts and Andrew Wheatley. Learn more about their work at hhcreates.net.

SLOW FLOWERS Podcast: A new brand of floral entrepreneur, Bess Wyrick of Celadon & Celery (Episode 149)

Wednesday, July 9th, 2014
Bess Wyrick of Celadon & Celery, wearing one of her beautiful floral crowns (c) Jana Williams

Bess Wyrick of Celadon & Celery, wearing one of her beautiful floral crowns (c) Jana Williams

CC_Logo_final.ai-page-001 Today’s guest is Bess Wyrick, founder and creative director of Celadon & Celery, a floral design and events studio based in New York City and Los Angeles. 

I first learned of Bess when researching florists to possibly feature in The 50 Mile Bouquet – I wanted to document the emerging business model of floral designers who actively promoted green practices, such as using seasonal and local flowers, embracing earth-friendly products and promoting anti-mass market style. 

I later learned that this category is called “eco-couture,” and it’s quite possible that Bess coined the phrase herself.

 

May 5, 2013 cover of New York Magazine, featuring Bess Wyrick's floral crown on the head of artist Jeffrey Koons.

May 5, 2013 cover of New York Magazine, featuring Bess Wyrick’s floral crown on the head of artist Jeffrey Koons.

In 2009, Bess’s Celadon & Celery was featured in a New York Times blog post about “organic flower” sourcing. The writer cited Bess’s policy of sourcing flowers within a 200-mile radius of NYC and also noted that when seasonal flowers aren’t available, she purchased Fair Trade, Veriflora and USDA organic flowers from certified vendors. 

The following year, in 2010, BizBash, a web site devoted to event planning, published a piece about Celadon & Celery that stated: “. . . sustainability is important to Wyrick. She composts, grows many of her own plants in her Chelsea studio, sources flowers from local growers or certified organic suppliers, and scavenges for materials to repurpose.” 

Bess shared this photo of a floral teepee, a recent installation.

Bess shared this photo of a floral teepee, a recent installation.

To read about that philosophy today – in 2015 – doesn’t seem all that unusual. But five years ago, it was rare. Believe me, I counted on one hand the number of designers proactively taking the green approach. I saved that article in my folder of inspiring designers. 

So how cool was it that when Celadon & Celery brought its floral design workshop series to Los Angeles, Bess’s publicist pitched me to write the story. 

Local flowers in a beautiful palette, designed by Celadon & Celery

Local flowers in a beautiful palette, designed by Celadon & Celery 

I was definitely intrigued. Intimate hands-on floral design workshops had hit the East Coast, and the New York Times had run a piece in 2010 about The Little Flower School of Brooklyn (and owners Sarah Ryhanen and Nicolette Owen, two recent guests of this podcast). I’d even led a few seasonal floral workshops for Ravenna Gardens in Seattle in 2010, but I hadn’t seen much like this happening elsewhere on the West Coast. 

My editor at the Los Angeles Times agreed, and I did a short Q&A interview with Bess about the workshop series in fall 2011. At the time, Celadon & Celery was charging $300 for its two-hour sustainable-design workshops at Bess’s loft-studio in New York’s Chelsea Flower District. For the Los Angeles expansion, she dropped the tuition to $125 and used social media channels to promote the classes. 

Overwhelmed by the positive response, Bess rented a photography studio in downtown Los Angeles and turned it into a classroom. She hired a few local freelancers to help and ran three classes a day for three weeks. “In that time we taught floral design to more than 800 people,” Bess marvels.

bliss! a Celadon & Celery seasonal creation

bliss! a Celadon & Celery seasonal creation

50MileBouquet_book I was able to witness the excitement in person and cover it for a chapter in The 50 Mile Bouquet. In the book’s pages, you can read about the explosion of DIY interest in floral design.

In that piece, Bess offered this observation: “The word ‘eco’ has a bad reputation implying something weedy,” Bess says. “But we’re creating flowers that are sophisticated, chic and tailored. ” You can read the entire chapter by clicking this link.

I’ve connected with Bess many times since the publication of The 50 Mile Bouquet, in both New York and Los Angeles, depending on where our travels intersect. She is a generous supporter of the new Slowflowers.com and you can find Celadon & Celery featured in the online directory under studio florists and weddings/events.

I’ve been wanting to have her on as a guest and I’m delighted to include our conversation here today. Please enjoy our discussion about how floral design – and this designer in particular – has evolved to encompass event production, conceptual storytelling and artistic installations.

a singular bouquet.

a singular bouquet.

You’ll learn that floral design can be as multidisciplinary and multidimensional as you choose it to be. And, according to Bess, florists who advocate for their vendors, the family flower farm in particular, have an edge. She says: “I like to sell the fact that I’m a luxury brand and luxury brands work with really small artisans and that’s really important because you want to make sure that your flower farm vendors keep doing what they’re doing and creating unique and unusual flowers that the higher luxury market will pay for.”

(c) Jana WIlliams

(c) Jana WIlliams

I love how generous and frank she is and a few more of her interview comments really resonated:

For one thing, volunteering on flower farms has educated Bess to understand that “it’s not okay for clients to negotiate the cost of flowers because it is back-breaking work and there aren’t enough people who know how to grow flowers.”

And second: This quote is powerful and I hope it more than a few people in the floral industry to rethink their practices: “I don’t think that any florist in California should be importing flowers at all. That’s just being lazy.”

(c) Jana Williams

(c) Jana Williams

Ahem. Thank you, Bess, for stating the obvious. You’ve lent a lot of credibility to the Slow Flowers Movement with that proclamation!

Here are links to all of Bess’s social outlets:

Life with Bess Blog

Facebook

Twitter

Pinterest

Flickr

Instagram

And Thanks to listeners like you, this podcast has been downloaded nearly 15,000 times.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers podcast is engineered and edited by Hannah Holtgeerts and Andrew Wheatley. Learn more about their work at hhcreates.net.

A July 4th Homegrown Bouquet, from an American flower farm

Friday, July 4th, 2014
Just picked, from the cutting garden and fields at Rose Story Farm in Carpinteria, CA

Just picked, from the cutting garden and fields at Rose Story Farm in Carpinteria, CA

Composing this arrangement for the July 4th holiday is my reward for 48 hours of hard work.

I’ve been here in Southern California on assignment for Country Gardens magazine and Deck, Patio & Outdoor Rooms magazine.

I worked with Michael Garland, an LA-based photographer, to capture two wonderful garden stories that you’ll see in the pages of these publications next year (summer 2015). 

Today, after wrapping up at Rose Story Farm in Carpinteria, which has been the subject of past blogs and a podcast interview with founder Danielle Hahn, I got to play with the extra flowers from our photo shoot.

Everything that grows here is lush, and organic, and seasonal and simply devine! Here’s what my flower playtime yielded. Only in Santa Barbara area do the dahlias, roses, hydrangaes and succulents look at their peak on the same day.

If you have to work on a holiday, let it be July 4th and let it be at a American flower farm, right?

Make a Bouquet: Step-by-Step

Wednesday, June 25th, 2014
June Bouquet with ornamentals and edibles.

June Bouquet with ornamentals and edibles.

Last weekend I was involved with the Hardy Plant Study Weekend as a speaker and a participant. This is an annual event, held every June. I rotates between Washington, Oregon and British Columbia, and this year was hosted and produced by the Northwest Perennial Alliance.

I was asked to present a floral design demonstration at Saturday night’s gala, held at Wells Medina Nursery. What could be better than attending a fun dress-up party with the theme “50 Shades of Green” (get it?). Surrounded by horticulture friends old and new, many of them who wore awesome green outfits, I demonstrated “The Marriage of Ornamentals and Edibles in the Vase.”

Here is a recreation of that arrangement, using most of the same flowers that I included in the first arrangement. I used a sizeable cast-iron urn (7 inches wide x 9 inches high) and filled it with a 5-inch vintage flower frog (cage style). NO FOAM, people! It’s not necessary and it actually shortens the vase life of flowers like these.

Step One: Choose an awesome container. This image gives you a good idea of the vessel's shape and scale.

Step One: Choose an awesome container. This image gives you a good idea of the vessel’s shape and scale.

 

Gather together your foliage. Start with something large and dramatic.  Artichoke/Cardoon foliage is a great summer element- straight from the veggie garden.

Gather together your foliage. Start with something large and dramatic. Artichoke/Cardoon foliage is a great summer element- straight from the veggie garden.

 

Step Two: Add the largest foliage first. I placed three leaves asymmetrically.

Step Two: Add the largest foliage first. I placed three leaves asymmetrically.

 

Step Three: Add the larger textural elements, like hydrangeas - straight from my garden.

Step Three: Add the larger textural elements, like hydrangeas – straight from my garden.

 

Step Four: Add more texture for contrast. Here, I added ladies mantle - lime green and super fluffy. Also straight from my garden.

Step Four: Add more texture for contrast. Here, I added ladies mantle – lime green and super fluffy. Also straight from my garden.

 

Step Five: Add smaller, darker, glossier foliage. Like sprigs of mint. They smell fantastic!

Step Five: Add smaller, darker, glossier foliage. Like sprigs of mint. They smell fantastic!

 

Step Six: Now, the diva flowers. Like these locally-grown garden roses.

Step Six: Now, the diva flowers. Like these locally-grown garden roses.

 

Step Seven: The final "viney" elements! Love the nasturtium. It lasts surprisingly long in the vase. PS, one vivid yellow poppy!

Step Seven: The final “viney” elements! Love the nasturtium. It lasts surprisingly long in the vase. PS, one vivid yellow poppy!

How do you keep this looking fresh for an entire week? Place this urn down inside the sink and run water inside (using the nozzle on the sink faucet). Give this vase a drink for 2-3 minutes and let the excess water spill over the edge. You’ll basically replace old, clouded water with fresh, clean water!

SLOW FLOWERS Podcast: Media entrepreneur Margot Shaw, creator of flower magazine (Episode 147)

Wednesday, June 25th, 2014

Before we get started with today’s awesome guest, I’ve got a little self-promotion to share. The Slow Flowers “brand” is a lovely bouquet with several unique blooms in the vase.

PodcastLogo There is this podcast, of course, and we’re coming up on our one-year anniversary on July 23rd (we’ll have an exciting announcement from a special guest to celebrate our 52nd episode!).

  Web

And there is the Slowflowers.com online directory, which is growing every day – up to 325 vendors on the site as of this week.

600_600_SLOWFLOWERSFrtCvrrev But it all started with the book: Slow Flowers, four seasons of locally-grown bouquets, from the garden, meadow and farm. St. Lynn’s Press published this little gem in early 2013 and it has been the creative inspiration to launch the Slow Flowers Movement.

14-silver-logo We just got word that Garden Writers Association has awarded Slow Flowers with one of two Silver Medals of Achievement for Overall Book product this year. I couldn’t be happier and I’m so pleased to receive the recognition because it reflects what together our American grown floral community has achieved in changing the dialogue and changing the relationship consumers have with their flowers. Congratulations to the entire St. Lynn’s Press creative team for making my words and images into such a beautiful little book: Paul Kelly (Publisher), Catherine Dees (Editor) and Holly Rosborough (Art Director). They are the dream team! 

TODAY’S GUEST: MARGOT SHAW, flower magazine

Margot Shaw, "flower magazine" founder and editor-in-chief

Margot Shaw, “flower magazine” founder and editor-in-chief  


"To Flower" ~ the definition embodies the spirit of this magazine.

“To Flower” ~ the definition embodies the spirit of this magazine.

Now, it is entirely fitting that I introduce you to Margot Shaw of flower magazine, my interview subject today. Margot has coined the phrase “a floral lifestyle,” a term I thoroughly embrace – and I know you will, too.

 

Margot calls herself a “late bloomer” when it comes to the art of floral design. A self-proclaimed “call-and-order-flowers girl,” Margot’s “a ha moment,” her view of flowers, changed when planning her daughter’s at-home wedding.

Working alongside the floral and event designer, she recognized the artistry and inspiration involved in “flowering” and soon began apprenticing with that same designer.

After a few years, enamored with all things floral but unable to locate a publication that spoke to her passion, she set about creating one. 

With a clear vision, a deep appreciation for beauty, a facility with words, a hometown uniquely geared towards publishing, and the advice and counsel of generous industry professionals, Margot launched flower in March of 2007. 

I snapped this photo of the flower magazine staff back in January 2011 when I visited Birmingham, Alabama, for a get-to-know meeting. That's Margot, second from the left.

I snapped this photo of the flower magazine staff back in January 2011 when I visited Birmingham, Alabama, for a get-to-know meeting. That’s Margot, second from the left.

Originally filled with floral, garden, and event design, the niche publication has gradually broadened to include content that trumpets a floral lifestyle—interiors, art, travel, fashion, jewelry, and entertaining.

“It has something for everyone who likes flowers—and who doesn’t like flowers?!” Shaw proclaims.

Since its debut, flower has continued to grow at a steady pace, recently moving from quarterly to bimonthly, and available in all 50 U.S. states and 17 countries.

Here’s some more information on the publication and its influence on our floral community:

Here's what you'll find on the pages of flower magazine ~

Here’s what you’ll find on the pages of flower magazine ~

 

Here's who reads the magazine.

Here’s who reads the magazine.

 

Here's more about the circulation and geographic distribution.

Here’s more about the circulation and geographic distribution.

Want to check out the current issue of flower magazine? Margot has generously shared the “secret” log-in password with listeners of the SLOW FLOWERS Podcast. Click here to read the digital edition and use TUBEROSE as the password. 

Next week’s guests are Heidi Joynt and Molly Kobelt, partners in Field & Florist of Chicago. You won’t want to miss it!

Thanks to listeners like you, this podcast has been downloaded 13,700 times.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The slow flowers podcast is engineered and edited by Hannah Holtgeerts and Andrew Wheatley. Learn more about their work at hhcreates.net.

SLOW FLOWERS Podcast: The Little Flower School of Brooklyn comes to Oregon (Episode 143)

Wednesday, May 28th, 2014

flowerschoolheader_2012

'Who needs a prince' - seriously great iris name!

‘Who needs a prince’ – seriously great iris name!

Last week was quite amazing in so many ways. First of all, I was on assignment for Country Gardens magazine, working with the uber-talented photographer Laurie Black, my collaborator in so many great articles that we’ve created over the years for editor James Baggett and art director Nick Crow.

With her partner-husband Mark King (ever the calm one and a genius when it comes to all the technical aspects of location photography), Laurie and I were tasked with capturing the story of Schreiner’s Iris Farm, the lovely and alluring bearded iris, and the two women who are nearly single-handedly reviving interest in these old-fashioned spring flowers. 

Nicolette (left) and Sarah (right), at their happy place in the iris garden.

Nicolette (left) and Sarah (right), at their happy place in the iris garden.

Those women are my guests today – Sarah Ryhanen of Saipua and Nicolette Owen of Nicolette Camille. While they independently own their own Brooklyn-based floral studios, together the friends collaborate as teachers through The Little Flower School of Brooklyn. 

'Oh Jamaica'

‘Oh Jamaica’

Smitten by the bearded iris, especially watercolor-washed varieties in apricot-peach-pink; smoky browns; mustardy-yellow; mahogany and silvery-lavender spectrums, Nicolette and Sarah have been fans of Schreiner’s Irises for years.

They worked with the Salem, Oregon-based, third-generation family farm to create a one-day Iris-intensive and invited students to join the fun.

Here’s how the workshop was described:

In this class, students will bask in the glory of the fields at peak bloom, and in a tour of the display gardens witness first hand the incredible diversity of color and form this unique perennial offers. We’ll discuss and demonstrate the tenets of composing an arrangement in our elegantly layered Little Flower School style. Special emphasis will be placed on flower selection, color blending and the mechanics of building a low lush sprawling arrangement without the use of floral foam. Working with the very best of the Schreiner’s specimens, along with a menagerie of other locally grown Oregon flowers, students will receive in-depth. one-on-one instruction as they build their own rambling garden style arrangement.

Generous in sharing their knowledge, Sarah and Nicolette demonstrated with their favorite irises and perennials.

Generous in sharing their knowledge, Sarah and Nicolette demonstrated with their favorite irises, annuals, foliage and perennials.

The day was packed with beauty and creativity. It was an inspired, sublime experience — from the first moment when we met, toured the gallery of irises and the gorgeous display beds showcasing irises and their favorite companion perennials — to an afternoon of floral design instruction. Meeting many members of the Schreiner family was a bonus! Thanks to Steve Schreiner, Ray Schreiner and sister Liz Schmidt (plus we met sister Paula, who stopped by while leading an iris tour for Portland’s Japanese Garden).

About 18 students gathered for the workshop, from established floral designers to apprentices and those considering a career switch, and me – a floral dilettante! Together, we fixated on Sarah and Nicolette’s language of flowers. 

These two communicate with such beautiful interlocking poetry and prose. And you’ll just have to wait for the summer 2015 issue of Country Gardens to learn more, read my story and see Laurie’s awesome photography!

 

Love these colorful benches at Schreiner's Iris Farm.

Love these colorful benches at Schreiner’s Iris Farm.

After our workshop, however, the three of us sat down in the double-Adirondack benches so generously provided by the Schreiner family. We talked a lot about the farmer-florist concept, the Slow Flowers movement, and the importance of staying close to the source of your flowers.

 

Nicolette at work.

Nicolette at work.

Here’s a little more about The Little Flower School of Brooklyn:

The Little Flower School is the teaching project of Nicolette Owen (Nicolette Camille) and Sarah Ryhanen (Saipua); each known for their loose, natural, garden-focused floral designs. Fueled by their reverence for flowers and penchant for travel, the two traverse the globe teaching, learning, and hunting down the most beautiful floral specimens.

Sarah and Nicolette first met over dinner in July of 2008 – a time when each of their separate floral businesses were first establishing. As distinct competitors, their friendship championed a spirit of collaboration and – they hope – has helped to foster an atmosphere of sharing and collaboration amidst a new wave of New York floral designers.

Students of The Little Flower School are men and women; novices, floral enthusiasts, designers in other medium, those looking to start their own floral business, and those with established floral businesses looking to broaden their design knowledge. Classes are seasonally oriented and often exalt a particular flower or design concept. 

Here’s more about Nicolette: 

Nicolette Owen runs her custom floral design studio, Nicolette Camille Floral, in Brooklyn NY. Her work is known for its romantic effusions, nuanced color and texture. Each arrangement is evocative of both the wild and formal garden. Nicolette’s first book collaboration, Bringing Nature Home, was released by Rizzoli in April 2012.

 

Sarah extolling the virtues of foxgloves - biannual and perennial forms.

Sarah extolling the virtues of foxgloves – biannual and perennial forms.

And more about Sarah: 

Sarah Ryhanen is a self taught flower designer, grower and  co-founder of Saipua. Her compositions have a haunting, sensual quality. Her work has appeared in publications such as The New York Times, Vogue and Martha Stewart. She splits her time between the Saipua studio in Red Hook Brooklyn and Worlds End, her new flower farm in upstate NY.  And listen to my earlier podcast interview with Sarah here, in which we speak of her decision to begin growing her own flowers with her partner Eric Famisan.

Please enjoy this conversation and join in by sharing your comments below. 

Thank you for joining me this week. Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 12,200  times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts. 

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts and  Andrew Wheatley. You can learn more about their work at hhcreates.net.

A Personal Cutting Garden That You Can Eat, Too!

Monday, May 26th, 2014
Root veggies, purple kale and spider mums.

Radishes, rainbow chard, purple kale and spider mums.

GroundbreakingFoodGardens This just in: A New Kind  of Hors d’Oeuvre

When entertaining, Debra recommends impressing your guests by gathering edible flowers and food from her garden plan to craft a simple, but unique amuse-bouche. The guests can snack on the centerpiece before the main meal is served – but only if your garden is organic!

I owe an (edible) bouquet of thanks to fellow garden writer Niki Jabbour for including my “Edible Cutting Garden” plan in her new book Groundbreaking Food Gardens (Storey Publishing, 2014). Along with planting plans and designs contributed by 72 others, this is an inspiring reference book that will change the way home gardeners thank about growing food. 

Here’s a sneak peek of the pages featuring my project, and some ideas for how to incorporate edibles into your floral designs.

Prinzing_FINAL (1)-page-001

Debra Prinzing’s Edible Cutting Garden — a half-circle design based on an ornamental garden I created in Seattle, circa 1998-2006. 

 

Prinzing_FINAL (1)-page-002

Each section features different edible categories — from herbs to fruits/berries to veggies and more.

This garden shown above was based on a design I made and installed behind the Seattle home where we lived from 1998 to 2006. I love the feeling of a half-circle patio. This one is paved in tumbled bluestone and measures about 12 feet wide by 6 feet deep. Two paths branch out on either side, like arms reaching toward the rest of the garden. The paths divide the 6-foot-deep crescent border into three sections.

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