Debra Prinzing

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Archive for the ‘Plants’ Category

Episode 354: Flower Farming as a Major Career Change with Laughing Goat Farm’s Amy Brown

Wednesday, June 20th, 2018

Dream Shot: Laughing Goat Farm in Enumclaw, Washington, with Mt. Rainier in the distance.

So often I record my episodes of the Slow Flowers Podcast over the phone or a Skype connection.

My guests voices are real and engaging, but we aren’t even able to see each other, let along the flowers and farms we’re discussing.

So you can imagine how fun it is to record in real time seated across the table or in a comfy corner in adjacent chairs.

Over Memorial Day weekend, I actually carved out a day for an on-location episode, with my visit to Laughing Goat Farm in Enumclaw, Washington.

The farm is owned by Amy and Steve Brown and they are passionate caretakers of a 10-acre former dairy farm in the shadow of Mount Rainier, southeast of Seattle.

Peonies, goats, and a bright outlook on the horizon.

While we live 30 minutes from one another, it took traveling to Fairbanks, Alaska in the dead of winter for the three of us to meet.

It was January 2017 and the Alaska Peony Growers Association invited me to speak at the winter conference. I met Amy and Steve and knew their farm’s name because they had just joined Slow Flowers. Their curiosity about peony farming drew them to the conference.

Amy (left) with her first wave of peonies

Since then, the couple has planted hundreds of beautiful peonies, as well as ornamental woody shrubs, perennials, annuals and edibles at Laughing Goat Farm. It is an emerging farm with big ambitions and the talents of two people who have realized business success in other fields – Steve in Real Estate and Amy in the fascinating world of ballroom dancing. So this new chapter is one they cherish because they can do it together.

A girl and her goat

As Amy writes on Laughing Goat Farm’s FB page, “we grow organic seeds for flowers, as well as food, and are members of Slow Flowers. Our sustainable farm is geared towards organic and permaculture practices.”

You’ll find their story so fascinating — farming drew both Amy and Steve to this place where flowers grow in orderly beds and tunnels and they cherish the sustainable, delicious and fragrant life they are building together.

I’m so happy to share this conversation with you. Enjoy photos of the farm, the goats, the flowers and the fields at Laughing Goat Farm.

I’m predicting big things for this young farm. Selfishly, I’m so happy it’s close to me. Laughing Goat Farm is selling some of its harvest through the Seattle Wholesale Growers Market and direct to florists closer to the farm.

A red-white-and-blue floral medly for American Flowers Week, inspired by my visit to (and the flowers from) Laughing Goat Farm.

Thank you so much for joining me today. After I spent the day with Steve and Amy, including joining them for an incredibly delicious and satisfying lunch together at one of their veggie clients’ restaurants, I came home with a bucket of red charm peonies, white orlaya and blue bachelors’ buttons. What do you think I intended to do with those stems? Yes, I spent a pleasant afternoon creating red-white-and-blue floral arrangements in anticipation of American Flowers Week.

Join me in creating a R-W-B bouquet of your own! There are many ways you can participate in American Flowers Week, coming up June 28-through-July 4th. I can’t wait to see what you plan and product — and I’ll be searching for your stories and posts with the hashtag #americanflowersweek.

Laughing Goat Farm, a bird’s eye view.

Slow Flowers Summit logo As you’ve heard me discuss for months, the Slow Flowers Summit is our LIVE celebration of American Flowers Week, scheduled for Friday, June 29th in Washington, D.C.

Only a few seats are left and I’d love your presence at the Summit, as we seek to bring together a diversity of voices, practices and personal stories that together make the Slow Flowers Community so vibrant.

Take advantage of last-minute ticket promotions, including our plus-one discounted ticket — buy yours and bring a friend along at a special rate — share the day with a colleague and your ideas will multiply! I promise you an inspiring lineup of speakers, gorgeous flowers, fun and interactive design activities and of course, a chance to stretch your imagination in a thought-provoking and stimulating environment.

(c) Mary Grace Long

I am grateful to all our entire community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button at debraprinzing.com in the right column.

The Slow Flowers Podcast has been downloaded more than 328,000 times by listeners like you. Thank you from the bottom of my heart for listening, commenting, liking and sharing! It means so much.

Thank you to our sponsors who have supported Slow Flowers and all of our programs.

Florists’ Review. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special offer for a free trial issue.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Photographed at All My Thyme rose farm, by Tammy Myers, First & Bloom.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. Special thanks to Stephen Yaussi for taking over editing duties for the coming weeks while Andrew is abroad.

Music Credits:
Feathersoft; The Wooden Platform
by Blue Dot Sessions
Music from:

audionautix.com

Episode 352: Foraged Art with Publishing Maven Leslie Jonath of Connected Dots Media

Wednesday, June 6th, 2018

Today’s guest is Leslie Jonath, creative director of San Francisco-based Connected Dots Media.

Leslie has over 20 years’ experience in book publishing, creative services, and media business development. And for any of you who dream of producing a book of your own, you’ll want to listen closely to her process and advice!

From 1991 to 2009, Leslie was an integral part of the editorial and development team at Chronicle Books, a Bay Area-based independent publishing house known for its lively, eye-catching and trend-setting books, gifts, stationery, and other consumer products about food, art, pop culture, gardening, design, lifestyles, and more.

A petal spiral from Foraged Art’s feed.

As a Senior Editor in the food, lifestyle, and custom publishing categories, Leslie developed acquisition strategies, launched the successful garden and craft categories; acquired, produced, edited, and project-managed over 250 books across a variety of categories, including food, pop culture, crafts, lifestyle, art, architecture, memoir, and children’s projects.

She also created a cause-related publishing model for non-profit organizations, creating books to benefit Meals on Wheels of San Francisco; P.A.W.S., Bay Area schools and Next Course (which provided job and life skills training for incarcerated women).

As a Director of Creative Development, Leslie was a founding member and co-director of Chronicle’s Custom Publishing division, creating innovative products for cultural institutions, name-brand companies and retailers. Clients included BabyGap, Starbucks, Anthropologie, and the San Francisco Ballet.

Another spontaneous art foraged art project.

The success of her work in this division led to a position as Director for Creative Services for the company’s Business Development team. As head of Creative Services, she  and her teams conceptualized, produced and developed innovative “beyond the book” services for custom clients, including videos and other digital products.

While at Chronicle, Leslie teamed up with Ariella Chezar to create Ariella’s first book in 2002, Flowers for the Table, a guide to choosing seasonal flowers and a lesson in designing with the bud’s natural form. The book revolves around several seasonal occasions, from a summer wedding in the country to hot colored poppies on a cold winter’s night.

Raked-Leaf Rays, a project from Foraged Art

After leaving Chronicle Books in 2009, Jonath founded Connected Dots Media, working with clients in book packaging, video production, and concept and content development and production. And she reunited with Ariella in 2016 to create and publish Ariella’s beautiful new book, The Flower Workshop for Ten Speed Press. In addition to having produced books on floral design, Leslie is the author of Love Found, Everyone Loves Paris, and Give Yourself a Gold Star.

Leslie has also guided Erin Benzakein and Julie Chai on the award-winning Floret Farm’s Cut Flower Garden book. You’ve heard Ariella and Erin in the past on this Podcast.

Foraged Art, a book for play, creativity and changing your relationship with nature.

So now, we’re going to hear from the woman behind those projects and so many others. I’ve invited Leslie today to talk about two personal book projects that have HER name on the cover as author.

Rory, Peter and Leslie, creators of the Foraged Art Book

The first, just out, is called Foraged Art, Creative Projects Using Blooms, Branches, Leaves, Stones, and other Elements Discovered in Nature (published by Bluestreak Books).

Leslie’s co-author is artist Peter Cole, an artist who works with gleaned objects he collects. From foraged rocks, shells, leaves to discarded menus, matchbooks, and miniature bears, he creates objects of wonder that reflect both natural and urban environments. He is the author of a collection of how-to environmental art books, including Snowmen and Great Pumpkins. He lives in Brooklyn with his family.

Foraged Art was photographed by Rory Earnshaw is a Bay Area-based photographer who shoots corporate annual reports, table-top, fine art, corporate/music industry portraits, product, packaging, lifestyle, editorial, music CD’s, as well as fine art landscapes.

In the spirit of land artists like Andy Goldsworthy, the book is as much about discovery as it is about creation. Leaves shaped like lips might inspire a face; an array of rocks might be become an eclectic mosaic; winter’s first snow might be carved into glowing luminaria.

Whether you love to look for heart-shaped flowers or want to make a peacock made with flower petals, readers will find great inspiration and joy in Foraged Art.

Petal Puddles, a project from Foraged Art

Art, meditation, and nature meet in this adult-focused activity book, with projects that take inspiration from the natural environment, using blooms, pods, branches, stones, and other natural elements. Divided into chapters by natural elements — flowers, leaves, rocks and pods, and more, the book encourages readers to forage and play outside using nature’s seasonal art box. Foraged Art is about making art from what you find and finding art in what you see.

Leslie and I also discuss Feed Your People, an ambitious book that she has been working on for several years — from conception to completion.

Feed Your People is a modern community cookbook. Leslie envisioned the need for Feed Your People after she realized that despite the popularity of dinner clubs, pop-up dinners, and holiday entertaining, there were surprisingly few cookbooks or resources that offer practical instruction on cooking for crowds.

To that she approached the community of big-hearted cooks and chefs—experts who cook for their communities — whose generosity inspires. Stories of their gatherings are accompanied by recipes with detailed  information on equipment, make ahead strategies and tips cooking for groups from eight or to forty (and even fifty!)

As Leslie explains, on a deeper level, the book is about building and feeding community, and, fittingly, she teamed up with 18 Reasons–a beloved San Francisco-based organization that provides classes to low-income residents and hosts monthly community dinners.

She wants this book to inspire cooks everywhere to bring their communities together for a meal—no matter what the occasion. From a simple soup dinner to a pasta pot, whether using paper plates and fingers or cloth napkins, there are recipes around which to create a well-considered, delicious, and memorable event. She sees Feed Your People as a celebration of community, a guide that will encourage people everywhere to feed each other both literally and spiritually.

Here’s where and how to follow Leslie at her social places:

Feed Your People on Facebook

Feed Your People on Twitter

Foraged Art on Facebook

Foraged Art on Instagram

As Leslie encourages us, creating foraged art reminds us that life is beautiful in all of its stages – and that, if we look, we can see the grace in every moment.

I certainly feel that grace this week as many of you have reached out to thank me for this Podcast and how it has helped you. We have 57 five-star reviews on ITunes, which is so awesome. One fan just posted this review on iTunes, writing:

“Over the past few months, I’ve really enjoyed listening to your podcast. Insights and glimpses of what goes on with the Slow Flowers Movement is fascinating. As a 30-year veteran of the floral industry here in North America, it’s surprising that I haven’t been more aware of local growers. Thank you for encouraging the local farms to grow flowers that we can utilize so we can help spread the news of buying American grown flowers.”

I’m encouraged by the amazing participation in our many opportunities to network, connect and educate — and this is a bountiful month for doing so. With American Flowers Week coming up on June 28-July 4, with the Slow Flowers Summit — our LIVE celebration of American Flowers Week taking place on Friday, June 29th in Washington, D.C., and with the many marketing and branding tools available for your use for free, please take advantage of this opportunity and join the community.

If you’re not on our mailing list, you can find a link to the June Slow Flowers Newsletter in today’s show notes — catch up on Slow Flowers members and their fantastic activities, too.

Please make you reservation for the Slow Flowers Summit. Our second annual Slow Flowers Summit takes place in the heart of American Flowers Week – and we have an inspiring lineup of speakers, gorgeous flowers, fun and interactive design activities and of course, a chance to stretch your imagination in a thought-provoking and stimulating environment.

I am grateful to all our entire community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button at debraprinzing.com in the right column.

The Slow Flowers Podcast has been downloaded more than 324,000 times by listeners like you. Thank you from the bottom of my heart for listening, commenting, liking and sharing! It means so much.

Thank you to our sponsors who have supported Slow Flowers and all of our programs.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special offer for a free trial issue.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
The Wooden Platform; Pat Dog; Long and Low Cloud (quiet acoustic)
by Blue Dot Sessions
Music from:

audionautix.com

Episode 351: Full Bloom Flower Farm & Floral Design’s Hedda Brorstrom and our kickoff for American Flowers Week 2018

Wednesday, May 30th, 2018

Hedda’s beautiful dahlia dress for American Flowers Week 2018, featuring foliages and herbs from her own Full Bloom Farm and 350 dahlias from Aztec Dahlias, where the dress was photographed last October.

Hedda Brorstrom of Full Bloom Flower Farm.

I’ve invited Hedda Brorstrom of Full Bloom Flower Farm & Floral Design to return to the Slow Flowers Podcast as today’s guest for a number of reasons.

You may recall that she was part of my series on the North Bay Flower Collective community a few years ago when I interviewed Hedda along with Seth Chapin of Evermore Flowers and Daniele Strawn of JoLee Blooms, Episode 242.

That interview was primarily focused on the origins of the North Bay Flower Collective, of which Hedda is one of the founders.

Recently, Hedda joined the American Flowers Week campaign as a featured designer for this year’s floral fashion collection.

I want you to hear her story, learn more about how she became a farmer-florist in California’s Sonoma County, and her creative process designing a wearable fashion.

Model Sophia Lane wears Hedda’s dahlia dress to perfection, showcasing the flowers grown by Kate Rowe and Omar Duran of Aztec Dahlias (c) Becca Henry Photography.

As American Flowers Week kicks off soon, I want you to hear Hedda’s story as a flower farmer, environmental educator, floral designer and ecology activites, as we share the “big reveal” of the incredible Dahlia Dress that she designed last fall in collaboration with flower farmers Kate Rowe and Omar Duran of Aztec Dahlias.

These behind-the-scenes photos from last year reveal what the team endured to create such beauty!

As a way to raise awareness of flower farming and sustainable floral design, I started the floral fashion series with one amazing look in 2016 for American Flowers Week — a red-white-and-blue floral ‘fro from Susan McLeary of Passionflower.

That was followed by five wearable floral looks for the 2017 campaign and again, for 2018, five original floral wearable looks. You’ll hear from all the designers in the coming weeks, beginning today with Hedda.

Here’s Hedda, flower harvesting with one of her young nephews

Hedda shares this personal statement on her web site:

Farming started for me growing up on Wiggle Worm Bait Farm in Graton, Ca. My parents tended rich worm beds with the motto, “We like them fat and lively!” and I got to be a wild worm loving farm kid. One of my farm chores growing up was to create floral arrangements around the house. Little bud vases of daphne and violets sat above the kitchen sink in February, big vases of bearded iris and mock orange graced the bathroom in late Spring and bedside posies of rattle snake grass and yarrow made nights feel special through the summer. I bent willows into crowns, weeded my mom’s gardens, and munched on fresh green miners lettuce and asian pears from the neighbor’s farm. The puff ball viburnum and cabbage roses that I use in my floral crowns are from the same plants I used to have petal fights with as we waited for the school bus. It wasn’t until I was studying agroecology at UC Berkeley, however, that I realized Sonoma County is an agricultural gem and I was blessed to grow up a bit wild and plant loving.

Hedda during harvest at her farm in Sonoma County

After college I spent six years teaching gardening and ecology in the San Francisco school district and working as an environmental educator at the Academy of Sciences and Save the Bay. Wanting to dive deeper into growing I attended the UC Santa Cruz Ecological Horticulture program where my interest in flowers turned from a childhood memory into a full blown, full bloom obsession. I learned about variety selection, post harvest handing, and farm management. A love of art coupled with farming moved me into floral design making me a true farmer florist. The shape, texture and movement of each bloom allows me to paint with flowers like I never could on a canvas. The dirt and grit of cultivation and beauty of putting it all together is two jobs. Sometimes these jobs feel like being a chef who grows their own food, but who better to make a dish than the one who loved it from seed? In 2012 I could no longer contain my flower passion so I moved home to my wormy roots, to my childhood plants, and I started Full Bloom Flower Farm. After a year in production I enrolled in the wonderful California School of Herbal Studies where I gained my certificate in herbalism. In the plant world, learning is never-ending and I am happy to infuse plant magic into all the arrangements. Full Bloom is a mighty one acre flower farm providing endless beauty, medicine and life to the community. I am proud to be a farmer and a florist; it is my greatest joy to bring plant art to ceremonies and I hope to share my joy with others.

I couldn’t resist creating this fantastic gallery of all the ways Hedda shows off her flowers.

Hedda’s endless curiosity is inspiring and I loved having this time to catch up with her. She describes her aesthetic as “flower-full,” perhaps the inspiration for her business name, Full Bloom. I know you’ll enjoy her story, too.

Two more gorgeous views of Sophia Lane wearing the dahlia dress to celebrate American Flowers Week 2018 (c) Becca Henry Photograpy.

Thank you so much for joining me today. I know seeing the dahlia dress that Hedda designed and made for American Flowers week will inspire you and get your creative juices flowing. Who knows? Maybe you’ll dream up a wearable look of your own — and I hope you share it with me when you do! Use the hashtag #americanflowersweek when you post.

To help you further, I’ve recently written “9 Ways to Participate in American Flowers Week” — a guide to the many ways you can jump onboard this campaign — from simple and low-cost to ambitious and expansive. I hope you’re inspired by what others have done in the past few years.

In addition to gearing up to celebrate American Flowers Week, it’s also time to grab your ticket to the Slow Flowers Summit. The second annual Slow Flowers Summit is again set to take place in the heart of American Flowers Week – and we are getting close to finalizing all the details.

Please grab your ticket now to join us — you’ll be helping me tremendously by committing now so that my event manager Karen Thornton and I can make sure everything’s ready for a successful event. You can find all the details at Slowflowerssummit.com.

When farmers and florists coming together, everyone benefits! This is a gathering of the Hudson Valley Flower Growers Network during American Flowers Week 2017.

Take the Pledge!!!

I am grateful to all our entire community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button at debraprinzing.com in the right column.

The Slow Flowers Podcast has been downloaded more than 320,000 times by listeners like you. Thank you from the bottom of my heart for listening, commenting, liking and sharing! It means so much.

Thank you to our sponsors who have supported Slow Flowers and all of our programs.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special offer for a free trial issue

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
Turning On the Lights; Pat Dog; Sage the Hunter (Rhythmic)
by Blue Dot Sessions

Episode 346: The Genius of British Floral Artist Joseph Massie

Wednesday, April 25th, 2018

Joseph Massie

Slow Flowers Summit logo We’ve been running a special promotion called the Slow Flowers Luxury Package — offering anyone who registers for the Slow Flowers Summit this coming June 29th a bit of encouragement to register early.

The promotion ended on Sunday, April 22nd — Earth Day. And I’m excited to announce our winner, chosen in a blind drawing: Marian Purviance of What Cheer Flower Farm in Providence, Rhode Island. Marian, we’re so happy to award you with the $400 gift package, which includes a full year Premium membership in Slow Flowers and one night’s stay at the Marriott Wardman Park, the Summit hotel. Marian will receive the gift package valued at $400, which includes one year Premium membership in Slow Flowers and one night’s stay at the Marriott Wardman Park, the Summit hotel. Congratulations!

There will be a new Summit promotion announced next week, so if you missed this chance, tune in for more details to enter. Please join us for what promised to be a fantastic day of networking, inspirational presentations and personal growth. I can’t wait to see you there!

A Joseph Massie creation.

Today’s guest is British floral designer Joseph Massie, a featured instructor at Tobey Nelson’s recent Whidbey Flower Workshop.

I have been so eager to interview Joseph in anticipation of my joining the other instructors at the Whidbey Flower Workshop.

Our paths crossed there and Joseph graciously agreed to let me turn on the recorder for a lovely conversation.

Take a look at this floral ceiling!

He may never remember our having met two years ago during Detroit Flower Week, when of course I made sure to introduce myself and congratulate him for the amazing floral installation that he and students created for the final dinner, hosted by another genius floral friend, Lisa Waud of pot & box.

I was eager to see and learn from Joseph, especially thanks to Tobey’s workshop billing that promised Joseph would “guide us through all the layers of designing and engineering large-scale, foam-free floral installations.” You can see photographs of some of the highlights of the Workshop here:

Here’s more about Joseph:

Frequently referred to by the media as ‘the floral artist of his generation,’ Joseph Massie is widely regarded as one of Europe’s top botanical artists.  Aged just fourteen, Joseph desperately wanted a weekend job, and after successfully applying to the local flower stall, he began spending his weekends working in his hometown of Liverpool, UK. Perhaps to some it was an uncommon interest for a fourteen year old boy, but Joseph quickly found his vocation amongst the buckets of blossoms and buds.

Taking steps to pursue his passion, Joseph self funded his education and began to hone his practice and develop a creative ethos, participating in intense training sessions with top international designers and artists. To further build his artistic vocabulary, Joseph began to participate firstly in regional, followed by national, floral design competitions, and aged nineteen, won his first national design competition, the BFA Young Florist of the Year 2007.

Following his national title victory, Joseph took his first steps onto the world stage at Eurofleurs (Belgium, Brussels, ‘08). European success was followed in quick succession by competing at the highly regarded 40th WorldSkills Competition (Calgary, Canada, ‘09) where he became the first and only UK Competitor to ever take home a Bronze Medal, (ranked 3rd Worldwide) in Floristry.   Joseph completed his extraordinary international run by finishing Silver Medal (ranked 2nd in Europe) at Eurofleurs, the European Youth Championships (Manchester, UK) in 2010.Whilst experiencing humbling international success, his achievements were proudly echoed on home soil, winning seventeen national & international competitions and awards, including five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown RHS Chelsea Flower Show (‘09/’10/’11/’12/’13).  Joseph is the youngest person ever to achieve this feat.

Joseph’s studio has three creative divisions: the first is Joseph Massie Botanical Art, which includes major installations and commissions for public and private clients and venues; the second is Joseph Massie Flowers, his full-service wedding and events service, and the third is the UK School of Floristry.

A Joseph Massie green living room, commissioned for a project in Singapore

Follow Joseph at these social places:

Joseph Massie on Instagram

Joseph Massie Flowers on Instagram

 

“I’ve never wanted an average life,” Joseph Massie.

Thank you so much for joining me today as we immersed ourselves in flowers as an art form in so many ways. Here are a few images from the Whidbey Flower Workshop that took place last week, including an epic, one-day installation blitz with Joseph Massie and 15 designers:

Joseph’s incredible vision inspired a giant “tree” built on a base of chicken wire.

Left: A rose petal curtain; Right: A floating, elongated “cloud,” made from branches and white statice.

The Slow Flowers Podcast has been downloaded more than 309,000 times by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much.

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the right column.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018

Our lead Sponsor, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
Turning on the Lights; Wingspan
by Blue Dot Sessions
Music from:

audionautix.com

 

Episode 345: Modern Macramé with Artist-Entrepreneur Emily Katz

Wednesday, April 18th, 2018

Today’s featured guest is Portland-based artist and community-builder Emily Katz — learn all about her new book, Modern Macramé. Author photo (c) Nicolle Clemetson

Peak of Summer 2017 — getting ready to see what this year’s Slow Flowers Cutting Garden produces!

Before I share macramé maven Emily Katz’s story with you, I want to briefly share what’s happening in the Slow Flowers Cutting Garden!

If you follow me on Instagram, you might have noticed some recent stories about the prep work taking place for my soon-to-arrive greenhouse.

I’m really jazzed because adding the structure will complete the third area of our one-year old garden! I’m focusing on this season’s cutting garden planting plans, and that means annuals and dahlias.

To see what I’m doing, follow the link to my recent story, “Spring in the Cutting Garden,” where I begin to sketch out my plans.

I’m especially excited about the cutting garden planting plan that Longfield Gardens designed for my raised beds — Check it out — and be sure to follow links to order your flower seeds and dahlia tubers. You’ll find what annuals, dahlias and companions I’m planning to grow, too.

Emily Katz, at Detroit Flower Week (c) Heather Saunders

Now, let’s turn to Emily Katz of Modern Macramé. I first met Emily at Lisa Waud’s Detroit Flower Week in 2016, where she invited Emily to present and also design a beautiful macrame curtain during the conference.

Emily and I struck up a friendship in our hotel lobby while waiting for our ride one morning and realized we were both from the Pacific Northwest. I have been so impressed and fascinated by how she has revived the 1970s art of macramé — for many reasons, not the least of which it brings back memories of a job as a teenager making macramé straps and hangers for a hippy pottery studio in 1975. Tragically, for me, that was a few years before our friend Emily Katz was born! Oh well, age is a state of mind and in my mind, I’m not much older than that 15-year-old girl who once knew all the macramé knots.

More of Heather Saunders’ beautiful images of Emily’s macramé-floral curtain from Detroit Flower Week (c) Heather Saunders.

Perhaps that’s partly why I was drawn to Emily, but her story is enough to draw in anyone. As an artist, Emily has worked on numerous fashion and interiors projects, including owning two women’s fashion lines, Bonnie Heart Clyde and her eponymous collection of sustainable clothing for women. She has studied fiber and printmaking in Florence, Italy; attended the Maryland Institute College of Art, with a focus on printmaking, and is currently traveling the world teaching macrame workshops, learning about energy healing, art directing and styling photo shoots, hosting dinners and events, collaborating on interior design projects and products, and dreaming up the next adventure.

Amazing banners and hangings (and how to make them) are featured projects in Modern Macramé. Left and right — two installations of Emily’s Celebration Garland. (c) Nicole Franzen

You’ll want to check out her new book — Modern Macramé : 33 Stylish Projects for Your Handmade Home, which will be released on May 15th It’s the ultimate guide to creating and styling modern macramé projects in the home.

The book’s instructions are easy to follow and replicate — from basic to complex knotting techniques and more.

I know I said Macramé—the fine art of knotting— dates back in my memory to the 1970s, but in fact, it is an age-old craft that’s undergoing a contemporary renaissance. At the heart of this resurgence is Emily, a lifestyle icon and artist who teaches sold-out macramé workshops around the world and creates swoon-worthy aspirational interiors with her custom hand-knotted pieces.

A kitchen ceiling installation with hanging macramé planters (c) Nicole Franzen from Modern Macramé

The book Modern Macramé is a stylish, contemporary guide to the traditional art and craft of macramé, including 33 how-to projects, from driftwood wall art and bohemian light fixtures to macramé rugs and headboards. The projects are showcased in easy to follow, well-photographed project layouts, guiding both the novice and the more experienced crafter in a highly achievable way.

The images and projects I selected to share here are particularly applicable to floral installations – and you’ll love them and want to try your own hand at making or adapting Emily’s designs for your clients and projects. Modern Macramé is published by Ten Speed Press, a division of Penguin Random House, Inc. Text and tutorial photographs (c) 2018 by Emily Katz; Interior design photographs (c) 2018 byNicole Franzen

A lovely detail of Emily’s hands as she knots and ties cotton rope (c) Heather Saunders

Sisters of Moon Wall Hanging by Emily Katz, featured in her book, Modern Macramé (c) Nicole Franzen

The audio you’ll hear in today’s episode is from a December workshop I attended when Emily came to Seattle right before the holidays. I recorded (with Emily’s permission) her personal story shared at the beginning of the evening, during which tells how macramé became so important in her life.

I was gathered with a dozen or so women and one man to learn how to make a small wall-hanging using natural jute and a number of knotting techniques. As I listened to Emily, I realized how effective she is at using art as a metaphor for life. She truly wants to inspire others to be better versions of themselves.

Emily views macramé as a communal act, one that can bring people together, and you’ll hear more about that in her remarks.

Emily’s brand of macramé employs a rhythmic, repetitive, ritual of wrapping and looping rope to create a textile piece.

For those of us in the floral industry, there is a beautiful connection between fresh flowers and woven rope. The organic common language is so relevant. That’s obviously what Lisa Waud saw in Emily’s artwork — enough to invite and include macramé in Detroit Flower Week.

Here’s how to find and learn from Emily — on her social places:

Modern Macrame on Instagram

Modern Macrame on Facebook

Modern Macrame on Pinterest

Follow this map to Emily’s Modern Macramé Summer Book Tour

Find more details about Emily’s appearances here and follow along as she crisscrosses the country all summer long, sharing her passion and expertise for Macramé.

This is the final week to enter The Slow Flowers Luxury Package promotion, which ends on Sunday, April 22nd — Earth Day. If you register for the upcoming Slow Flowers Summit conference by that date, you’ll be entered into a random drawing to receive a $400 gift package — I can’t wait to see you there!

The Slow Flowers Podcast has been downloaded more than 306,000 times by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much.

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities.

You can find the donate button in the right column.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

And thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review.

It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Click here to take advantage of the special subscription offer for members of the Slow Flowers Community.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
Uplifting Pop; Whistle While You Pod
by Sounds Like an Earful

Episode 344: Meet Connecticut-based Wedding & Event Designer Carrie Wilcox

Wednesday, April 11th, 2018

Jenn and Adam O’Neal of PepperHarrow Farm just announced their first extended Flower Farmer Workshop — and I’ll be there!

PepperHarrow’s farm, flowers and wedding design techniques are featured in this month’s Country Gardens.

Before I introduce you to today’s featured guest, floral designer Carrie Wilcox, I want to share a short audio recording with Jenn and Adam O’Neal of PepperHarrow Farm, based in Winterset, Iowa.

They’re past guests of this podcast and we’re all excited about the new Spring issue of Country Gardens magazine, out on newsstands now, because it features a beautiful article I produced and wrote about the O’Neals — called “Bridal Botanicals.”

We are reuniting this coming September because Jenn and Adam have invited me to join their Flower Farmer Workshop on Saturday, September 8 and Sunday, September 9. Check out all the details here — and please join us for two days focused on flower farming, floral design and creative writing to share your stories.

A love for flowers infuses Carrie Wilcox’s bubbly personality!

Okay, Now, please meet Carrie Wilcox. Carrie is a longtime Slow Flowers member and supporter who I was able to spend a few days with recently at the Team Flower Conference in Orlando. We managed to grab 30 minutes for me to record a fun conversation with a very fun-loving woman. Here’s a bit more about Carrie: 

She even wears flowers!

Carrie Wilcox is the owner of Carrie Wilcox Floral Design based in Fairfield, Connecticut.

Carrie has been a designer with several flower shops as well as some of the most highly regarded floral and event studios.

In 2012, she earned the European Masters Certification after studying in Bruges, Belgium, and is currently a candidate for the A.I.F.D. designation. Carrie also enjoys entering floral design competitions all over the United States. 

She writes: “For me, flowers are the most simple but expressive things in life. They share in your happiness during festive times and console you in moments of sorrow.  

Some of my most special memories are punctuated with flowers.  

Memories of my grandmother and I picking flowers from her garden to use on the dinner table and the frilly and fragrant lily of the valley from my bridal bouquet when I married the man of my dreams.

A Carrie Wilcox wedding

Flowers have always had a special place in my heart.  Growing up in coastal Fairfield County, Connecticut, the summer was always filled with bushes of electric blue hydrangea and the kaleidoscope of colors brought to life by the tea roses in my mother’s garden.  I’ve been designing and decorating with flowers from an early age, when I joined my mother and sister working at a local flower shop.  Now, I share my love of flowers and including them in all kinds of life events with my own teenage daughter.  I also enjoy sharing my knowledge of the floral industry including decorating with and arranging flowers through teaching and speaking engagements all over New England.” 

Inspiring wedding design by Connecticut-based Carrie Wilcox.

Love this ceiling installation by Carrie, featuring greenery, tulips and votives.

Truly seasonal, dahlias and their companions for a late-summer wedding by Carrie Wilcox.

You can find and follow Carrie Wilcox on Instagram here.

Here is the link to Hanah Silk, a favorite source of Carrie’s for USA-made source for custom-dyed velvet ribbons.

Muddy Feet Flower Farm, one of Carrie’s favorite sources for local flowers.


Thanks so much for joining me today. The Slow Flowers Luxury Package promotion continues now through April 22nd — Earth Day. If you register for the upcoming Slow Flowers Summit conference by that date, you’ll be entered into a random drawing to receive a $400 gift package.

The Slow Flowers Podcast has been downloaded more than 303,500 times by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much. And thank you to Mayesh Wholesale for recently listing the Slow Flowers Podcast in its blog post: “The Floral Podcasts You Should be Listening to Right Now.” We’re included in some great company.

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

And thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for the new Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
Turning on the Lights; Betty Dear; Tiny Putty
by Blue Dot Sessions

Episode 342: Transitioning from Studio to Retail Flower Shop with Carlee Donnelly of Seattle’s Rusted Vase Co.

Wednesday, March 28th, 2018

Take the Pledge!!!

This week’s episode marks the 300,000th downloaded episode of the Slow Flowers Podcast and I couldn’t be more excited!

THANK YOU, everyone, for continuing to download, listen, comment and share these episodes. For more than four years, you’ve listened to my interviews with leading and emerging voices in the progressive floral community. It is humbling and encouraging to have your attention each week and to see how important and impactful the power of personal stories — and the sharing of them — is for you, the listener.

If you want to help me celebrate, you can show your support by joining the Slow Flowers Movement — join slowflowers.com, sign up for the upcoming Slow Flowers Summit, and start planning your activities for American Flowers Week 2018. It all matters and every gesture of support, at any level, gives me the encouragement to continue this passion project that has grown far beyond anything I dreamed.

Carlee Donnelly of Rusted Vase Floral Co.

As we’re FINALLY into the spring season, it’s fitting to welcome today’s guest, Carlee Donnelly of Rusted Vase Floral Co.

I’m breathless about this amazing Rusted Vase Floral Co. bouquet palette! (c) Sasha Reiko Photography

Inspired by season and place, by Carlee Donnelly (c) Jason Lucas Photography

I met Carlee through several other Seattle area studio florists in 2017 when she joined Slow Flowers and participated in a beautiful co-op ad to promote locally-grown flowers to wedding audiences.

Adorable pre-opening photo in front of Carlee’s new studio-retail space in Seattle.

Centerpiece (left) (c) Matthew Land Photography

As with all of you, I try to follow along on your social media channels to keep in touch — that’s often how I come up with new Podcast episode ideas. And Carlee’s recent posts about her decision to open a retail floral space was one of those items that caught my attention.

A preview of the new, light-filled Rusted Vase Floral Co.

I recently visited Carlee in her new space on University Way, adjacent to the University of Washington campus. I know you’ll enjoy our conversation about her path to launch the Rusted Vase Floral Co., her sourcing practices and design philosophy and her decision to “go retail.”

A lush, cream and yellow floral centerpiece (c) Jason Lucas Photography

Here’s a little more about Carlee:

She writes: I am inspired by nature, texture, and color. I often use the natural beauty of the PNW and the places I travel to as inspiration for my designs. I believe flowers are most beautiful in their natural state, wild, unique, and wandering.

Sourcing local and sustainable flowers is a foundation of the Rusted Vase business model. Over 90% of the product used in my designs is sourced from the Seattle Wholesale Growers Market a member owned, co-op made up of PNW farmers. 

No matter what I do, my goal is always the same- to provide flowers that make your heart fill with joy. My aim is to be there for you, to see our collaboration come to life, down to the very last bloom.  

Reds, corals and greens in abundance (c) Kamra Fuller Photography

A touch of exotic with farm-fresh flowers (c) Wyn Wiley Photography

Follow Carlee and the Rusted Vase Floral Co. at these social places:

Rusted Vase Floral Co. on Facebook

Rusted Vase Floral Co. on Instagram

Botanical artist Ellen Hoverkamp created our American Flowers Week 2018 image and branding!

Thanks so much for joining me today. Don’t forget to take advantage of the Slow Flowers Luxury Package — a promotion announced last week that continues through Earth Day, April 20th.

To participate, I urge you to register for the Slow Flowers Summit, scheduled for Friday, June 29th in Washington, D.C. Everyone who registers for the Slow Flowers Summit will be included in a drawing for a Slow Flowers Luxury Package, which includes a one-year Premium membership and one night’s complimentary lodging at the Marriott Wardman Park during the Summit.

The value of this prize package is $400 — more than double the $195 registration cost to Slow Flowers members. I’ll announce the winner of the Slow Flowers Luxury Package on Wednesday, April 25th.

Plus, as a thank you to everyone who makes an early commitment to attend the Summit, you’ll receive a special Slow Flowers gift that includes 100 American Flowers Week bouquet labels to adorn your flowers during the campaign AND a beautiful American Flowers Week poster featuring the red-white-and-blue botanical art of Ellen Hoverkamp — perfect for your shop or studio walls.

As I mentioned at the top of the show, The Slow Flowers Podcast has been downloaded more than 300,000 times by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much.

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button at right.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

Thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for the new Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
These Times
by Blue Dot Sessions
Upbeat Whistle
by Dave Depper
Music from:

audionautix.com

Episode 341: Little Big Farm’s Patricia Doell and her New Jersey-grown flowers

Wednesday, March 21st, 2018

Patti Doell, farmer-florist and floral force behind Little Big Farm, is today’s Podcast guest!

As you heard last week, I recently traveled to Washington, D.C., to preview the venue where the 2018 Slow Flowers Summit will be held on Friday, June 29th — at the Marriott Wardman Park in the nation’s capitol.

Many of you have already registered for the one-day conference at the special rate for Slow Flowers members. To motivate more of you to attend, I have a special announcement.


Beginning today — Wednesday, March 21st, which happens to be the Spring Equinox, and through April 20th, which is Earth Day, everyone who registers for the Slow Flowers Summit will be included in a drawing for a Slow Flowers Luxury Package, which includes a one-year Premium membership and one night’s complimentary lodging at the Marriott Wardman Park during the Summit.

The value of this prize package is $400 — more than double the $195 registration cost to Slow Flowers members.

If you’ve already reserved and paid for your ticket to the Summit, don’t worry because just to be fair, your name will also be included in the Earth Day Drawing. I’ll announce the winner of the Slow Flowers Luxury Package on Wednesday, April 25th.

I commissioned Connecticut botanical artist Ellen Hoverkamp to create our American Flowers Week 2018 image and branding!

Plus, as a thank you to everyone who makes an early commitment to attend the Summit, you’ll receive a special Slow Flowers gift that includes 100 American Flowers Week bouquet labels to adorn your flowers during the campaign AND a beautiful American Flowers Week poster featuring the red-white-and-blue botanical art of Ellen Hoverkamp — perfect for your shop or studio walls. Check out her artwork in today’s show notes.

Find all the details about the Slow Flowers Summit at today’s podcast show notes — And good luck! You might be our one fortunate winner!

Patti and Kevin Doell (left) and one of Patti’s lovely floral crowns (right)

Okay, time to meet today’s guest, farmer-florist Patti Kraemer-Doell of Little Big Farm, a small family flower farm in Blairstown, situated in the foothills of northern Warren County, New Jersey.

Little Big Farm’s primary farming activity is to grow the most beautiful blooms possible without the use of pesticides or herbicides and to serve customers seeking organically grown, locally sourced fresh cut flowers for their weddings, parties, and design activities.

Fresh, seasonal and entirely LOCAL!

While Patti has owned Little Big Farm since 2006, she has been working in horticulture since the mid 1990s when she formed a partnership in a floral landscape design company.

In 1997, Patti took a position at the New York Botanical Garden as the coordinator for the Ruth Rea Howell Family Garden where she was responsible for programs that instructed inner-city children and residents how to propagate flowers and vegetables.

How beautiful is this! An aerial view of Little Big Farm, a slice of floral paradise!

Gorgeous seasonal flowers, custom grown and harvested by Patti Doell

In 2002, Patti pursued her long-time interest in farming by taking a position at The Good Hand Farm in Andover, N.J. There, Patti was responsible for assisting in the propagation of certified organic vegetables and managing the farm’s participation in the Union Square (NYC) and Millburn, N.J., farmers’ markets. In 2003, Patti joined the Walnut Grove farm to assist the well-established operation’s production of organically grown vegetables and Christmas trees.

Patti is a member of Slow Flowers, the Northeast Organic Farming Association, the Association of Specialty Cut Flower Growers, Foodshed Alliance and Local Harvest.

Slow Wedding Flowers by Patti Doell, in a bouquet and adorning a tiered cake!

Bridal flowers in such a beautiful palette, grown and designed by Patti Doell.

Follow The Little Big Farm onPinterest

Connect with The Little Big Farm on Instagram

Find The Little Big Farm on Facebook

Thanks for joining me today! Don’t forget to check out all the details about our  — Slow Flowers Luxury Package and make sure you’re among the eligible entries who register for the Slow Flowers Summit by April 20th – Earth Day.

The Slow Flowers Podcast has been downloaded more than 295,000 times by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much.

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the right column.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

They are:

And thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for the new Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

This week, we welcome a new Podcast sponsor — Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
Betty Dear; Horizon Liner
by Blue Dot Sessions

Episode 340 Meet the man who wears The Flower Hat– Montana’s florist-farmer Julio Freitas

Wednesday, March 14th, 2018
Julio Freitas_The Flower Hat

Meet Julio Freitas, The Flower Hat — a Bozeman, Montana-based florist-farmer putting his distinct style on the map.

Dahlias are one of Julio’s special ingredients for keeping it local in Montana.

Slow Flowers Summit logo News Update: I recorded this introduction from Washington, D.C., where I spent a few days pre-planning the upcoming June 29th Slow Flowers Summit.

The visit made me even more excited to invite you to join me and our fabulous lineup of speakers at the Summit. Their presentations are tailored to address the progressive floral designer and sustainably-minded growers, shop owners and vendors in our industry.

We’ll gather for an inspiring day of ideas and future-thinking, all in pursuit of a new model to connect more people with the Slow Flowers’ mission.

I’m also grateful to the American Institute of Floral Designers for inviting me to co-locate the Slow Flowers Summit with their annual symposium this summer. AIFD has made it possible for me to bring the Summit to the East Coast by the generous use of a meeting space at the Marriott Wardman Park Hotel in Washington, D.C. Click here to learn more about getting to the Summit, plus where to stay and what to do before and after our day-of-all-things-slow-flowers.

Before traveling to D.C., I spent three amazing days in Orlando, NOT at one of the more familiar Disney theme parks, but at the first Team Flower Conference.

I owe producers and hosts Kelly and Jesse Perry a debt of gratitude for inviting Slow Flowers to participate in the conference.

I so enjoyed reuniting with several of you, Slow Flowers farmer florists, retailers and designers  — loved our impromptu Slow Flowers Meet-Up with at least 15 in attendance.

At the Team Flower Conference, I participated in a few special activities, including co-presenting with my Florists’ Review colleagues Brenda Silva and Carolina Mojeda and joining the floral design judging team.

Slow Flowers at Team Flower Conference

What a dynamic group of Slow Flowers’ farmer-florists who gathered for a Meet-Up at the Team Flower Conference!

The Flower Hat — Julio Freitas’s memorable branding and logo.

I also recorded a few interviews with people whose personal stories I’ve been wanting to share with you.

The first one is today’s guest, Julio Freitas of The Flower Hat.

The Flower Hat is a luxury custom floral design shop located in Bozeman, Montana.

Established in 2016, The Flower Hat is a culmination of passion, love and talent from owner and head florist, Julio Freitas.

Here’s more about Julio, from The Flower Hat web site:

Julio moved to Billings, Montana, from Belo Horizonte, Brazil, in the summer of 2006 to start classes at Rocky Mountain College.

After completing his degree in Business Management, Julio spent several years working in the hospitality industry and moving his way up the chain of management.

Although he enjoyed his work there, he found himself yearning to explore a more creative side of himself. After some soul searching, in 2011 he started his career in floral design doing weekly floral arrangements for Harper and Madison, in Billings. He was greatly inspired by the works of Daniel Ost, Jeff Leatham, Jane Packer and many other European floral designers.

While the arrangements at Harper and Madison allowed him to spread his creative wings, Julio eventually realized he wanted to continue to expand his floral designs and he dove head-first into the world of wedding and event floral.

It wasn’t long before word of his passion for flowers spread, and soon he transitioned to floral design full-time. Although his business has evolved over the years under several names, The Flower Hat is his most genuine and inspired labor of love. Most recently, Julio has found his newest passion in flower farming and has grown and harvested hundreds of blooms from his small farm in Bozeman.

Julio’s armfuls of flowers is a joyous and infectious expression of local flowers.

A seasonal bouquet by Julio Freitas

A stunning installation using dried and foraged elements from The Flower Hat

A lovely bridal bouquet by Julio Freitas of The Flower Hat

 

Read about Julio in The Cut Flower Quarterly (Fall 2016)

Follow Julio & The Flower Hat on Instagram

Find The Flower Hat on Facebook

See The Flower Hat on Pinterest

Thanks so much for joining me today. Listeners like you have downloaded the Slow Flowers Podcast more than 293,000 times – and I’m humbled that you’ve chosen to spend this time with me and the hundreds of amazing guests I’ve brought your way in the past four and a half years.

If you like what you hear, I invite you to do two things: First, post a listener review on iTunes. We have 48 five-star reviews – please add yours!

And second, consider a donation to the Podcast. Production and hosting costs add up and it costs more than $6,000 annually, not counting travel expenses, just to bring you one amazing episode per week. If you’re a flower farmer or floral designer, you can simply show your support by joining Slowflowers.com as a member.

If you’re a gardener and floral enthusiast, I’m grateful for the comments and donations you’ve already contributed – and those amounts are what allows me to drive hours to meet a future guest, and pay for the gas, hotel and meals to make a new episode possible. The link to donate is in the right column of our show notes page. Thanks for your support!

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

Thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for the new monthly Slow Flowers Journal, found in the pages of Florists’ Review.

It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

A big bouquet of thanks goes to Longfield Gardens . . . providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. A very special thank you to Andrew for his tireless and loyal support. He shows up and edits this podcast week in and week out — and it’s such a gift to work with him. Learn more about his work at soundbodymovement.com.

Music Credits:

Molly Molly; Sage the Hunter (Rhythmic)
by Blue Dot Sessions
Music from:

audionautix.com

Episode 339: Designer & Educator Hitomi Gilliam and her generous floral universe

Wednesday, March 7th, 2018

Hitomi in her element, while sharing her knowledge and enthusiasm about floral artistry. (c) Colin Gilliam

A signature Hitomi piece (c) Colin Gilliam

I first met Hitomi Gilliam in 2012 when I visited a downtown Vancouver, B.C. floral exhibition called NEOFlora.

As I wrote at the time: I stumbled across the NEOflora badge on Facebook when I noticed that the very talented Arthur Williams, a Denver floral designer and owner of Babylon Floral who is profiled in The 50 Mile Bouquet, posted a comment that he was going to attend and contribute one-of-a-kind designs at the event.

A little digging led me along a trail of links, where I discovered the news that NEOflora was taking place over a seven-day period at the end of October 2012. And as it turned out, I was heading north to Vancouver for a few days with a girlfriend and we made sure to check it out. Here’s a link to the blog post about my visit.

The idea of a group of floral artists coming together to create a pop up flower shop on one of the city’s busiest shopping streets sparked my imagination. What a refreshing way to promote flowers as MORE than a commodity you find at the mass-market retailer or supermarket.

According to Hitomi, “NEOflora was a collaborative association of forward-thinking florists who wanted to appeal to the new consumer who may not be accustomed to buying flowers.”

That’s where I met Hitomi and she agreed to let me shoot a video interview, which you can watch below:

Most of the flowers used for NEOflora, including those featured on the runway, were donated by several members of the United Flower Growers Cooperative, the major wholesale flower auction house based in Vancouver.

When I asked Hitomi about the event’s emphasis on locally-grown flowers, she pointed out that about 90-percent of the flowers used in NEOflora’s pop-up up project were BC-grown. She underscored this point:

“that’s what the consumer is looking for – local & organic”

Recently, a few of my flower friends began pursuing the European Masters Certification, a program launched six years ago by Hitomi and Thomas De Bruyne — and I began to hear more about that exciting professional distinction and the lovely creative connections being made.

Tobey Nelson (left) posted this fun photo of our visit to meet Hitomi at United Floral in Vancouver, B.C. From left: Tobey Nelson, Debra Prinzing, Hitomi Gilliam, and two of Hitomi’s frequent assistants, designers Susanne Law and Brenna Quan

EMC student Tobey Nelson of Tobey Nelson Events and Design, last week’s podcast guest, invited me to travel from Seattle to Vancouver at the end of February to spend a day with Hitomi. Tobey had a notion that Hitomi and I could together bridge our two worlds — and in retrospect, I think she was quite prescient, because by the end of our time together in Vancouver our collective heads were spinning with ideas.

Since I first met Hitomi in 2012, I’ve followed her activities through Facebook and watched all that she’s doing to elevate and professionalize the art of floristry. But other than saying hello last summer when she co-presented with Arthur Williams at the AIFD Symposium in Seattle, I hadn’t be able to spend any time with her.

Hitomi teaching the Creative Design Master Class at United Floral’s new education center. (c) Colin Gilliam

A thoroughly seasonal bouquet by Hitomi (c) Colin Gilliam Note the uncommon ingredients!

Our road trip offered a rare chance to take a 48-hour work-cation totally devoted to flowers and our mutual passion for flower growing and designing. And it was also rare that Hitomi was home in British Columbia, where she lives on beautiful Bowen Island, and where her many educational projects are based as part of Design 358, an event and education business she co-owns with Colin Gilliam, her talented son.

We met up with Hitomi at the new education center that’s inside the United Floral building in an industrial area of Vancouver. The giant complex is also home to the famed Dutch-style flower auction, a cooperative of BC floriculture growers who operate as United Flower Growers.

East-meets-West, expressed in Hitomi’s unique, architectural floral art (c) Colin Gilliam

Hitomi was setting up for a three-day Creative Design Master Class that attracted students from all around North America eager to study mechanics, techniques and floristry in a small-group setting. With Tobey’s help, Hitomi was getting things ready, and I managed to grab about 30 minutes of an audio conversation to introduce you to Hitomi. While she is a luminary in the world of floral design, Hitomi is deeply rooted in horticulture and she works closely with growers and flower farmers, which I believe greatly influences her art and her platform.

More amazing work by Hitomi (c) Colin Gilliam

Listen closely to details about the upcoming series of Hitomi’s educational events taking place in a few weeks as part of her partnership with United Floral. I’ll have all the details and links at today’s show notes at debraprinzing.com — and who knows? You might have time to take a trip to Vancouver to participate or observe the PNW Design Competition on March 17th, a qualifier event for the 2018 Gateway to the America’s Cup, with one U.S. and one Canadian winner selected. And stick around for “In The Making,” an inspirational series of wedding design workshops and a Project Runway-style bridal trends show, March 18-20, also hosted by Hitomi and United Floral.

Teacher, mentor, floral industry leader Hitomi Gilliam (c) Colin Gilliam

Before we get started, here’s a little more about Hitomi, according to her bio:

Hitomi says her biggest pleasure in life is ‘SHARING EVERYTHING I KNOW’!

Hitomi Gilliam AIFD is a Japanese Canadian floral artist, keynote lecturer, demonstrator, educator and a consultant in all aspects of the Art and Business of Floral Design. She is the Creative Director for DESIGN358 (2008). She has guest-designed extensively throughout North America, England, Japan, Mexico, Taiwan, Bermuda, Singapore, Hong Kong, Australia, New Zealand, Colombia, Belgium, Korea and India.

Grasses and calla lilies, reinterpreted by Hitomi (c) Colin Gilliam

She owned and operated Satsuki’s Florist in Mission, British Columbia for 28 years. She currently works with her son, Colin Gilliam in an Event & Education business, DESIGN358 which was established 8 years ago.

Hitomi has lectured at Art Gallery of Ontario (Toronto), Chicago Botanical Gardens, Philadelphia Museum of Art, Cheekwood Botanical Gardens (Nashville), Museum of Fine Art Boston, Minneapolis Institute of Art, Bouquets to Art (San Francisco), Houston Museum of Fine Art, New Orleans Museum of Fine Art, Cleveland Botanical Gardens, Honolulu Academy of Art, Everson Museum of Art (Syracuse), The Walters Art Museum (Baltimore), Longwood Gardens, Virginia Museum of Fine Art, Lewis Ginter Botanical Gardens (Richmond,VA), Detroit Institute of Arts, Vero Beach Museum of Fine Arts, The Strong Museum (Rochester, NY), North Carolina Museum of Art (Raleigh, NC) and Columbus Museum of Fine Art. She has also presented at the Philadelphia Flower Show, Newport Flower Show and Singapore Garden Festival. Hitomi is the founding organizer of the Annual ‘Survival of the Creative Minds’ Conference in Taos, New Mexicol

Two more beautiful botanical pieces by Hitomi Gilliam (c) Colin Gilliam

Follow Hitomi at these social places:

Find Hitomi on Facebook

Watch Hitomi’s YouTube Channel

Follow Hitomi on Instagram

The Slow Flowers Podcast has been downloaded more than 290,000 times by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much.

If you haven’t received the March issue of our Slow Flowers Newsletter, you can find a link here. In this edition, you’ll find interviews with all the presenters at the upcoming Slow Flowers Summit on Friday, June 29th in Washington, D.C.

And you’ll learn about Slow Flowers in the News, the Slow Flowers Podcast archive for last month, the upcoming Slow Flowers events that you can attend, and more. Be sure to follow the Subscribe link if the newsletter isn’t currently landing in your in-box.

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the right column of our home page.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

They are:

And thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for the new monthly Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.