Debra Prinzing

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Archive for the ‘Playfulness’ Category

Episode 372: News from Flowerstock and my Conversation with its Creator, Holly Chapple

Wednesday, October 24th, 2018

Holly Heider Chapple at Flowerstock 2018 (c) Sarah Collier

Love this photo, captured by Sarah Collier, of the Flowerstock experience, photographed during one of Holly’s presentations.

Last week, Holly Heider Chapple welcomed designers and flower lovers from near and far to Flowerstock at HOPE Flower Farm.

Floral professionals and members of the floral community gathered for two days of demonstrations and talks by renowned floral designers, including Holly, Steve Moore of Sinclair & Moore, Nancy Teasley of Oak & the Owl and Alicia and Adam Rico of Bows & Arrows.

It was an honor to join Holly at Flowerstock for the second time as a a teacher.

I led a number of creative writing exercises for attendees, guiding floral creatives through various modules of describing flowers, color and memories in a new way.

These bud vases, arranged and photographed by Andrea K. Grist, were part of a writing module to describe what we see.

There were many quiet corners for writing, upstairs in the Dairy Barn, which is where I found Kelly Shore with pen, paper and flowers!

Color word-play is an important part of the Creative Writing Process, too, richly expanding our language.

The personal floral narrative is powerful.

We heard this idea many times from my fellow presenters and the timing was perfect for those who brought pens, paper, their open minds and a little vulnerability to the process.

We gathered upstairs in one of the barns, where there was a creative space for writing, photography and floral design. Thank you to all who participated.

I’m eager to read more of your writing!

Before I departed Flowerstock to return to Seattle, I asked Holly if we could sit down for the Slow Flowers Podcast to record an update from her and she agreed.

It was nice to sneak away to the Tenant House, where many of the speakers stayed, and sit in a comfy corner to speak uninterrupted.

We didn’t watch the clock, so this is a longish episode. We’ll forgive you if you listen in smaller units of time.

Sarah Collier captured this party photo of Holly and me, just prior to the final evening’s dinner. What a fun memento!

The first half of this episode focuses on Flowerstock and you can feel our emotions and joy while listening to Holly and I share highlights with one another.

This is the massive arrangement that Holly created at Flowerstock using the new extra-large Holly Pillow, a foam-free mechanic that she designed in conjunction with Syndicate Sales. (c) Sarah Collier

Then, during the second half of this episode, I ask Holly to update me on all that’s has happened in the past year with her new product line created in partnership with Syndicate Sales.

Holly Chapple holding her new grid-format “eggs” and “pillow cages,” designed with Syndicate Sales.

If you’ve missed the news, you’ll enjoy hearing the “backstory” of the Holly Egg and the Holly Pillow, new mechanics that allow efficiency, eliminate the use of foam, and (in Holly’s opinion) lend themselves to higher productivity during the design and production of weddings and events. Click here to learn more about this new product line, called the Holly Heider Chapple Collection by Syndicate Sales.

What a whirlwind of topics and stories ~ thanks for joining us. You can hear my original interview on the Slow Flowers Podcast with Holly, which we mentioned while reminiscing. It was Episode 123, which aired Jan 9, 2014. Wow, has so much happened for both Holly and me in the ensuing years as we’ve both promoting progressive practices in floral design and flower farming — in our own ways.

I want to encourage you to visit the Slow Flowers Summit site to learn more about the amazing program, people and flowers you’ll engage with next summer.

It’s not too early to save the date and secure your seat!

Slow Flowers members receive special discount pricing and everyone receives $100 off with the Early Bird rate, on sale now!

Please come back next week where you’ll hear another amazing episode featuring the leading voices in our Slow Flowers Community.

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement.

As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities.

You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 372,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

Thank you to our Podcast Sponsors, including our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

And the Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flowers dreams big for the industry’s future. Head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:
Betty Dear
by Blue Dot Sessions
Music from:

audionautix.com

Episode 367: Flowers from the Lowcountry with Charleston, S.C.-based Jim Martin of Compost in My Shoe

Wednesday, September 19th, 2018

Jim Martin, today’s guest, is an amazing horticulturist and Southern flower farmer. We snapped this selfie at Brookgreen Gardens where Jim once worked.

Less than a month ago, I traveled to Charleston, S.C., where I spoke at the Southern Flower Symposium, hosted by Lowcountry Flower Growers. A number of wonderful and incredibly talented farmers and designers participated in the one-day conference, which was themed: “Future Forward Flower Success.”

After Rita Anders and I gave the morning presentations, the afternoon sessions at Southern Flower Symposium turned to floral design. Here, Anne Graves of Syndicate Sales discusses the company’s commitment to making vases and floral accessories in the U.S. Syndicate donated vessels for the design demonstration.

It was a fabulous time and I was honored to be invited by and hosted by today’s guest, Jim Martin. As a veteran horticulturist who has had a long career in public gardens, Jim works as director of programs for the Charleston Parks Conservancy. As a flower and veggie grower, he owns Compost in my Shoe, which originated as a garden blog and is now also the name of Jim’s farming enterprise.

Jim and David’s Southern front porch, inviting, comfortable, private and conducive to wonderful conversations.

Jim and his partner David Vagasky live incredibly creative lives on James Island, where there are lazy fans suspended above one’s bed, where there’s a covered porch with comfy chairs where you can sit and gaze at the lush, green garden, while sipping a glass of wine; Jim and David, along with their three friendly pups, took very good care of me. David is a culinary instructor, talented chef and chocolatier, a pedigree which immediately won me over!

Jim Martin with one of his floral creations inspired by the theme “Structure.” He used all locally-grown flowers and created three rhythmic towers with foam disks sliced from swimming pool “noodles.”

Another beautiful Jim Martin design featuring sunflowers, celosia and goldenrod stems, arranged in a metal frame that was once a wastebin.

Jim took me to tour Brookgreen Gardens near Myrtle Beach, where he once worked. We stumbled across a fantastic Patrick Dougherty installation!

My friendship with Jim dates back about 10 years through the Garden Writers Association, which found us serving on a long-range strategic planning task force in 2011 – a volunteer role that cemented our affection for one another.

How wonderful for me that Jim has always been a student of floral design, having presented on the national stage at past American Institute of Floral Designers conferences.

He is currently a candidate for the European Master Certification with Hitomi Gilliam AIFD and Tomas De Bruyne. Floral design and growing flowers brought us together more frequently than our garden blogs ever did.

I am excited to share Jim’s story today during our podcast — it’s an inspiring convergence of horticulture and floriculture.

Jim Martin, Compost in my Shoe

Here’s a bit more about Jim Martin, from Compost in My Shoe’s “about” page:

Jim Martin’s relationship with the land began on a dairy farm in northern Ohio. Caring for the soil was what they called organic farming.

A move to the Palmetto State at age 13 meant learning to garden in a foreign land. His 25-year career in horticulture is coming full circle with Compost In My Shoe.

His lifelong relationship with the land is shared today through his garden design, boutique farming and teaching/consulting.

Compost in my Shoe is dedicated to growing and developing high quality produce, products and services while nurturing  the life-giving bond we all have with the land.

Jim Martin is a lifelong gardener and horticulturist who has worked in public horticulture for 29 years. During his 12-year tenure as director of horticulture at the Riverbanks Zoo in Columbia, S.C., he played a key role in the development of their nationally-recognized 90-acre Botanical Garden. He also served for 5 years as the vice president of horticulture for Brookgreen Gardens, the first public sculpture garden in America, on Pawley’s Island, S.C. He has been with the Charleston Parks Conservancy since 2007 as Director of Programs.

Jim farms in the Lowcountry through Compost In My Shoe. Other interests include the floral arts, photography and gardening.

Jim Martin (left), with Ann Cunniffe of Purple Magnolia (center) and Toni Reale (right), presented the floral design portion of the Southern Flowers Symposium.

As I mentioned, Jim is one of the co-founders of the Lowcountry Flower Growers, along with Laura Mewbourn of Feast & Flora Farm and Peachey Trudell of One Wild Acre. Lowcountry Flower Growers is a registered 501(c)3 non-profit dedicated to serving the Charleston and Lowcountry flower farming community through public advocacy and private educational opportunities for southern growers.

In 2017, seven Lowcountry flower farmers met to discuss their commitment to producing beautiful, high-quality floral crops for coastal South Carolina. They knew that locally-grown produce, prized for its exceptional flavor and quality, is a vital part of the Lowcountry economy.  The farmers agreed to work together to set the same high standards for the locally-grown bouquets gracing the tables of their customers.

Lowcountry Flower Growers was incorporated in 2017 and received federal tax exempt status in 2018.  In that brief time, the group has hosted multiple events to raise public awareness about locally grown flowers, particularly during the 2017 and 2018 American Flowers Week campaign. And most recently, they hosted the Southern Flower Symposium.

Our tour of Charleston included a visit to the editorial offices of Garden & Gun magazine, courtesy of Anne Graves. From left: Jim, Debra, Anne and one of G&G’s editors, CJ Lotz.

Before we turn to my interview with Jim, recorded on August 29th when there was no hint of a Hurricane called Florence, I want to update you on our flower farming community in Charleston. Jim and I spoke a few days ago and he reported that the area avoided the worst of the storm; Jim and David and their dogs were not required to evacuate and the hurricane was downgraded considerably last weekend.

Areas between Wilmington and Myrtle Beach were hit hardest and elsewhere, heavy, heavy rains and some flooding occurred. If you’ve heard of any flower farms sustaining damage or loss, please let me know.

Despite Compost in My Shoe’s good fortune this time around, Jim added this: “Most people are clueless about what farmers go through. Everything they’ve worked for can be gone in an instant, changed in a storm, hurricane or flood. And we just start over.”

Profound and humbling to say the least. In our interview, one of Jim’s comments really resonated with me. I think you’ll find it meaningful, given everything that’s going on in our world. He said: “It’s a global world but we have to live in it in a local way.” Profound!

Find and follow Jim Martin at these social places:
Compost in my Shoe on Facebook

Compost in my Shoe on Instagram

Thanks so much for joining me today. Climate’s impact on flower farming is seemingly worse than ever. Last weekend, I also reached out to Melissa Smith of Fraylick Farm in Travelers Rest, S.C., and a leader of the SC Upstate Flower Growers group, many of whom attended the Southern Flower Symposium. She sent this update: “So far, Florence has been a non-event here. Every time I look at the radar, my farm is just outside where the worst rain and wind is hitting in this area. Really grateful that we appear to have been spared this time!”

Next week, you’ll hear from Kim Burton of Denver’s CityGal Farms, who two weeks ago was hit with a freak hail storm, not the first of the area’s 2018 disasters.

Designed by Nancy Cameron of Destiny Hill Flower Farm.

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 360,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

Thank you to our sponsors who have supported Slow Flowers and all our programs.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

And the Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flowers dreams big for the industry’s future. Head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

(c) Nicole Clarey Photography for Mayesh Design Star Workshop

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

In The Field; Acoustic Meditation; Acoustic Serenity
Music from:

audionautix.com

Episode 364: Meet Perla Sofia Curbelo, Puerto Rico’s Gardening and Wellness Expert

Wednesday, August 29th, 2018

Perla Sophia Curbelo, of Puerto Rico’s AgroChic

Today’s guest shares with us an inside look into gardening and agriculture in the U.S. territory of Puerto Rico. Her name is Perla Sofia Curbelo, creator of AgroChic, a blog in Spanish for Garden Lovers & Agropreneurs.

We’ve become friends through GWA, the Association for Garden Communicators, of which we are both members, and through our mutual love of gardening and digital media. I’ve been so fascinated with her platform, AgroChic, which has become an international forum for Spanish-speakers who love gardening, plants, wellness and more, both on the island of Puerto Rico and around the world.

I loved meeting up with Perla Sophia at the GWA Symposium.

When I knew that Perla Sofia and I were going to meet up again a few weeks ago in Chicago, for our GWA conference, I sent her a note asking if she’d be willing to come on the Slow Flowers Podcast as my guest.

It was a bit challenging for us to find the time to do this — and true confessions, we snuck out of another scheduled function in order to sit in an empty meeting room and record this episode.

It was one of the highlights of my time in Chicago and I’m so excited for you to hear Perla Sofia’s story — and her take on gardening, Puerto Rico style. We wanted to share good and inspiring news from Puerto Rico, news that the cable channels and mainstream networks won’t bring you. I encourage you to follow AgroChic at its social places so you can follow along with Perla Sofia and learn more.

Teaching about plants with AgroChic

Here’s a little bit more about my friend Perla Sofia:

Perla Sofía Curbelo is a Puerto Rican journalist turned mediapreneur. In 2009, she founded Agrochic.com, a gardening blog in Spanish.

Through the website, readers interested in urban agriculture and wellness can check articles, guides and lists on topics like how to take care of your houseplants, how to create a veggie garden in containers and even how to plan your next garden travel.

For the past 30 years, her family had run a monthly paper in Puerto Rico, specialized in Agriculture. They also have a small coffee farm. Her younger brother, Luis, is an agronomist and a flower farmer.

Perla, with her family in San Juan

In 2016, her blog Agrochic was nominated as one of the best Latino health and wellness blogs at the Tecla Awards during Hispanize, the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

As part of the digital content, she also coordinates gardening workshops in San Juan, Puerto Rico, where she lives with her husband Antonio, her younger stepdaughter Veronica (one of two stepdaughters) and her beloved rottweiler Rocco.

“Today’s Greens” — Perla is a fellow Podcaster!

Perla has a bachelor´s degree in Psychology and a master´s degree in Communication, specialized in Public Relations.

She has worked in publishing, television and radio, and for the last 15 years she focused most of her writing in agriculture and gardening.

This past Summer, Perla started a seasonal podcast (La verdura de hoy, translates “Today´s Greens”), also in Spanish, which you can listen on her blog.

AgroChic’s gardening workshops are popular — and she plans on increasing their frequency.

In 2017, she joined The Association for Garden Communicators and is responsible to translate a monthly column from the GWA´s blog from English to Spanish.

For 2019, she has her eyes on a Horticulture Therapy Certification and she wants to open a gardening studio in Puerto Rico, to multiply the gardening workshops, host garden writers and entertain through all things garden.

You can find and follow Perla Sofia via AgroChic’s channels:

AgroChic on Facebook

AgroChic on Instagram

AgroChic on Twitter

Perla Sofia on Twitter

AgroChic on YouTube

Goofing around while recording our episode, with Perla Sophia Curbelo (left) and Debra Prinzing (right)

Thanks so much for joining me today! I am so grateful to for joining in today, grateful for our entire community of flower farmers and floral designers who together define the Slow Flowers Movement.

As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 353,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

Thank you to our sponsors who have supported Slow Flowers and all our programs.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

And the Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flowers dreams big for the industry’s future. Head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Episode 360: Two Little Buds — From Florists to Flower Farmers. Mindy Staton and Alice Francis on Changing an Established Retail Platform to Meet Customer Demand

Wednesday, August 1st, 2018

Daughter Mindy Staton (left) and mother Alice Francis (right), the Two Little Buds!

Today’s episode continues the mother-daughter theme with Two Little Buds. Founded in 2004, Two Little Buds is a boutique floral design studio that specializes in wedding florals, event design, and editorial work. Daughter Mindy Staton and mother Alice Francis, began Two Little Buds as a wedding and event floral studio, eventually opening a full-service retail flower shop in Hamilton, Ohio.

(Left) The new, just-opened, Two Little Buds studio is a gorgeous design space that doubles as a retail space on weekends. (Right) Two generations of floral designers!

Beautiful interiors at Two Little Buds.

A place for wedding consultations that reflects the Two Little Buds aesthetic and brand.

Floral tourism introduces a new crop of consumers to locally-grown flowers at Morning Sun Flower Farm.

Mindy and Alice expanded to flower farming about four years ago with the establishment of Morning Sun Flower Farm. The Two Little Buds’ brand now reflects the womens’ love of farm-fresh, local product and shows the best that each season has to offer.

Mindy Staton, demonstrates a floral arrangement at a farm dinner/workshop.

Here’s a bit more about Mindy Staton:

Mindy Francis Staton loves to spend her days with flowers. She has an unbelievable passion and appreciation for the beauty found in nature, and backs it up with the talent to bring her amazing visions to life. Mindy truly never forgets that while she may have done thousands of weddings over the last decade, each couple only gets one wedding day—so each wedding is important, each couple is important, each flower is important.

In 2015, inspired by attending a floret workshop with Erin Benzakein, Mindy made some big changes with her shop and her life!

Morning Sun Flower Farm was born of a few sentences written at that workshop, as she articulated a dream for her future. Since Mindy is the kind of dedicated person who gets things done, she convinced her husband to start a flower farm with her, and, in the spring of 2016 (less than a year later!!), the first perfect anemones were cut at her farm and brought to Two Little Buds to share with her incredibly lucky clients and customers. And the flowers didn’t stop there, because soon the shop was brimming with beautiful ranunculus, tulips, dahlias, sunflowers, zinnias, sweet peas, and more!

Mindy continues to grow and expand the farm, with plans to include a design space and a meeting area to sit down with clients.

She manages to run two locations of Two Little Buds PLUS a flower farm, and still have the time to hang out with her best friend (spoiler: it’s her husband) and their three hilariously goofy bulldogs. Mindy loves Chinese food, her mom, milkshakes, working outside, and facing challenges head-on. And her best quality? She’s never met a stranger and will literally do anything to help others!

Alice Francis, the original flower lover!

Here’s more about Alice Francis:

Alice Stone Francis, co-owner of Two Little Buds, was born and raised in Hamilton, Ohio, but has always had a connection to Oxford, where she lives now. She was super close to her parents, loving to cook and garden with her mom and joke around with her father.

Alice met her husband Bill when he came over to her at a softball game and handed her an apple, and how does a girl say no to that?? They went on to get married and have four amazing children. Alice worked as a school teacher while Bill served in the Army, and she also loved to go to craft fairs and sell wreaths that she handmade using flowers her father grew especially for her.

Once her kids grew up and moved out, she started right into taking care of her grandkids! Then in 2005, Mindy and Alice started doing wedding florals out of Alice’s greenhouse.

Demand for their beautiful floral work outgrew the greenhouse, and the Two Little Buds storefront in Hamilton was born! When you meet Alice, it’s easy to see where Mindy got her willingness to help people, her love of animals, her appreciation of nature, and her creativity.

Alice loves her family (she has a real soft spot for her grandkids!), white chocolate mochas, dogs, and keeping Two Little Buds current on her favorite Instagram accounts. If Pam the bulldog doesn’t post for a few days, we all hear about itAlice loves meeting brides and talking about their vision for their big day.

Mindy and Josh Staton at their Ohio flower farm.

Morning Sun Flower Farm is a perfect little farm located in Morning Sun, Ohio. Founded in 2015, the farm’s location is truly picturesque, adjacent to Hueston Woods State Park, with a cute little horse farm in front of it.

In the spring, the field explodes with color from foxglove, sweet peas, tulips, daffodils, and poppies, while the hoop house is home to gorgeous anemones and ranunculus. Summertime makes way for amazing sunflowers, larkspur, delphinium, bachelor’s buttons, snapdragons, and dahlias in the field and perfect lisianthus in the hoop house. When autumn comes to visit, we keep the field teeming with more dahlias and sunflowers, plus zinnias, scabiosa, and lavender. Come fall, the hoop house is home to some wonderfully vibrant chrysanthemum varieties. Winter is time to regroup—the land rests while Mindy and Josh get busy plotting and planning for the following spring. As she says, “it’s so rewarding to watch the change in seasons reflected in the blooms that we’re able to share with our clients and customers!”

A recent Farm-to-Vase Workshop and dinner at Morning Sun Flower Farm earned top pick status from Ohio Magazine editors.

DIY floral designers create their own arrangements with just-picked blooms at the Farm to Vase Workshop at Morning Sun Flower Farm.

Morning Sun hosted its first Farm-to-Vase workshop in August 2016, and it was such a good time for everyone involved that the farm now hosts three design workshop-dinners each season — recently named one of Ohio Magazine’s ‘Best of: Editors’ Picks 2017′.

There is so much joy in this work, this calling I feel to shine a light on the floral tribe who means so much to me. Speaking with people like Mindy and Alice is such a gift to share! Something Mindy said really resonated with me.

“We had to change or we weren’t going to be ahead of our competition. So for us, it was taking the step, doing the research and figuring out how to change the look of our business in flowers.”

Managing change in this dynamic climate for floral design on the top of my mind these days! In fact, I’ll be addressing the changing and progressive forecast for the floral industry when I present at the upcoming Trend Summit later this month.

Created and produced by Hitomi Gilliam, TREND SUMMIT 2018 takes place in Vancouver, B.C., beginning with a two-day conference on Friday, August 17th and Saturday, August 18th, followed by the Trend Summit SYMPOSIUM on Sunday, August 19, 2018.

I’ll be presenting at the Symposium on 9:30 a.m. Sunday August 19th, followed by an amazing lineup of fellow Trend Experts and Influencers, including Holly Heider Chapple (Hope Farms & Chapel Designers), Leatrice Eiseman (Pantone Institute), Gregor Lersch (Global Design Expert), & Hitomi Gilliam AIFD!!

What an honor to join this amazing group of floral leaders. I’m so grateful to Hitomi for including the Slow Flowers message in this forum! Hope to see you there! It will be a powerful day to be inspired & to influence!! All registration information can be found here.

I am grateful to all you — our entire community of flower farmers and floral designers who together define the Slow Flowers Movement.

As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 343,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

Thank you to our sponsors who have supported Slow Flowers and all our programs.

Welcome to our newest sponsor, the Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to join Team Flower to dream big for the future of our beloved industry. You can head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.comSpecial thanks to Stephen Yaussi.

Music Credits:
The Wooden Platform; The Big Ten; Horizon Liner
by Blue Dot Sessions
Music from:

audionautix.com

Episode 356: American Flowers Week visits Alaska & Hawaii, with Floral Couture Designers Alison Grace Higgins of Grace Flowers Hawaii and Kelly Shore of Petals by the Shore

Wednesday, July 4th, 2018

American Flowers Week 2018 — enjoy our five looks from the floral couture collection!

Happy American Flowers Week and Happy Independence Day!

It’s July 4th and we’ve had an incredible week-long celebration of domestic, local, seasonal and beautiful flowers and foliages in all 50 states.

It’s not too late to get in on the festivities!

Slow Flowers created the original domestic floral-promotion holiday in 2015 – and we have enjoyed a terrific run as this campaign builds and expands to include even more of you — and your blooms!

Taking place during June 28th through July 4th, American Flowers Week involves flower farmers, floral designers, studios, markets, grocery stores, wholesalers and promotions both in person and online.

#americanflowersweek on Instagram this week!

Thank you to everyone who is joining the party and sharing talents, creativity, imagination, and enthusiasm as you engage the public and fellow industry members in the conversation about American-grown flowers! I’m so wowed by what I’ve seen online and in person.

I love that this campaign creates authentic engagement and experiences – farmer to florist, root to bouquet. It means so much that you’ve attended this flower party!

Speaking about the Slow Flowers Movement at AIFD’s annual symposium was a big honor. Sharing local, Maryland-grown flowers from Right Field Farm and Red Chimney Farm.

I’m recording this introduction on July 1st, during the heart of American Flowers Week, while attending the American Institute of Floral Designers’ annual symposium in Washington, D.C.

Amazing and flowery things are happening here in our nation’s Capital.

Yes, I posed with Flowers on My Head, produced by Slow Flowers Summit speaker Mud Baron

First, I’m still on a major high, holding onto that euphoric feeling of gratitude and love for the Slow Flowers Community – because two days ago, I hosted the second annual Slow Flowers Summit – also here in Washington, D.C.

Thanks to the generosity of AIFD’s board and staff, we co-located with their conference and used meeting space at the Marriott Wardman Park for a sold-out Slow Flowers Summit.

The Summit is the LIVE embodiment of American Flowers Week, so imagine being together with 100 amazing speakers, designers, flower farmers, innovators, influencers and leaders in the Slow Flowers Movement.

Look for photography and video from our event by searching #slowflowerssummit –You will be hearing a lot more from me about the Summit – including next week’s extensive recap with a big announcement about the 2019 Summit, so be sure to tune into Episode 357 on July 11th.

In the past month, you’ve heard from three of the floral artists who imagined and engineered botanical fashions for the American Flowers Week couture collection, including my conversations with Hedda Brorstrom of Full Bloom Flower Farm and Floral Design (listen to Episode 351 here), Faye Zierer Krause of Flora Organica Designs and Carly Jenkins of Killing Frost Farm (listen to Episode 355 here), as we’ve learned how each designer translated her creative vision into a wearable floral garment.

Today, you’ll learn more about designing and fabricating a flower that blossoms into a model’s garment. That takes a lot of imagination, which is what today’s two guests possess in large quantities.

And how fitting – for the 4th annual American Flowers Week, we are visiting the 49th and 50th states, from Alaska to Hawaii!

The Hawaii-inspired floral couture pieces, designed by Grace Flowers Hawaii (c) Meghan Spelman, Bikini Birdie Photography

The Hawaii look was designed by our first guest, Alison Grace Higgins and her team at Grace Flowers Hawaii, featuring a dazzling array of Big Island-grown botanicals; the Alaska look was designed by our second guest, Kelly Shore of Petals by the Shore, featuring peonies grown by Beth Van Sandt and Kurt Weichhand of Scenic Place Peonies in Homer, Alaska.

Grace Flowers Hawaii, a full-service florist based in Honoka’a on Hawaii’s Big Island. Alison and her team of designers have more than 25 years of experience in floristry, working extensively with their clients to materialize visions into tangible reality.​

Grace Flowers Hawaii specializes in creating beautiful floral arrangements for any occasion and, as a member of Slow Flowers, strives to source as many local flowers and foliages possible.  One of the studio’s main beliefs is to leave the planet better, so staff members take recycling and composting seriously.  One member of Alison’s team even has a small herd of pigs that love to roll around in the shop’s island-grown green waste.​

Having recently moved into a much bigger space that accommodates its increased business, Grace Flowers Hawaii has a retail space, a design studio, storage for an ever-growing prop inventory, two shop cats and room to host community events.  If you’re in the area, drop by and say aloha!

Alison Higgins of Grace Flowers Hawaii — behind the scenes while fashioning the dramatic floral cape!

Nicole Cordier of Grace Flowers Hawaii, behind the scenes while creating the high-low botanical skirt.

I met Alison through her shop manager, Nicole Cordier, and Nicole was intimately involved in the creation of Grace Flowers Hawaii’s couture floral wearables.

I have known Nicole since 2011 when we met in Seattle. She is one of the original front desk managers at the Seattle Wholesale Growers Market, working closely with the flower farmers who launched the cooperative seven years ago. Nicole is also a super-talented floral artist. She relocated to the Big Island and joined Grace Flowers Hawaii several years ago and she continues her love affair with locally-grown, seasonal flowers, connecting with farmers and growers across the Big Island to incorporate their tropical and temperate floral crops into Grace Flowers Hawaii’s design work.

You will fall in love with the amazing botanical palette featured in the majestic men’s cape and stunning woman’s hi-low skirt, as well as the lei and headpieces that accessorize the floral fashions created by Alison, Nicole and their colleagues at Grace Flowers Hawaii. I’m so happy we could shine a light on the flower farmers and floral designers of the 50th State.

Grace Flowers Hawaii’s stylized photo shoot is featured in the June 2018 issue of Slow Flowers Journal in Florists’ Review and you can find links to the story below. These enticing visual stories elevate flowers from a field or wild place to a couture look.

CREATIVE CREDITS:
Designers: Alison Grace Higgins
 (owner) and Nicole Cordier (manager), Grace Flowers Hawaii(Honokaa, Hawaii) @graceflowershawaii

Florals supplied by: J&D Farms (Kamuela), Pacific Floral Exchange (Hilo), Hawaiian Isle Flowers (Volcano), The Orchid People (Kamuela), ESP Nurseries (Kamuela) andHigh Country Farms (Pa’auilo Mauka).

Models: Na’iwi Young of Olowalu Entertainment and Kayla Maluhia Kawai @radshack_hawaii

Hair/Makeup: Gracia Malendres, Grace Makeup Artistry

Photography: Meghan Spelman, Bikini Birdie Photography @bikinibirdie

Download full story of the American Flowers Week Hawaii-Tropical Look here.

Follow Grace Flowers Hawaii on Facebook

See Grace Flowers Hawaii on Instagram

Check out Grace Flowers Hawaii on Pinterest

Alaska peonies are the focus of this floral couture pieces, designed by Kelly Shore of Petals by the Shore, with flowers from Scenic Place Peonies (c) Joshua Veldstra Photography

Our second guest is Kelly Shore, of Petals by the Shore. She has appeared on this podcast in the past. Today, we’re discussing how she teamed up with Scenic Place Peonies to interpret the peonies of Homer, Alaska, in a brilliant manner, showcasing place and time in a breathtaking new way.

Based in Damascus, Maryland, Kelly Shore began her floral career in a small campus flower shop at the University of Illinois.  What began as a curiosity to know more about floral design quickly became a passion that she didn’t know would become her future.  She went on to receive my Bachelor of Arts in Advertising and from there a Masters in Elementary Education. Between studying for those degrees, she designed wedding florals for close friends and family. “I loved being asked to do this and could never say no. After several years, I couldn’t hold back my passion for floral design and Petals by the Shore was born in 2011.”

A few of my behind-the-scenes shots, including Kelly with model/flower farmer Ashley Johnson, on location in Homer, Alaska

Photographer Joshua Veldstra, designer Kelly Shore, and model Ashley Johnson, aboard a fishing boat at the Homer Spit.

In the past two years, Kelly has dramatically shifted her focus to American-grown inspired design. She has led the First Lady’s Luncheon floral design team for two consecutive years and last year served as featured guest designer at the Field to Vase Dinner in Homer, Alaska.

Petals by the Shore’s stylized photo shoot also appears in the June 2018 issue of Slow Flowers Journal in Florists’ Review and you can find links to the story below.

CREATIVE CREDITS:
Floral Palette:
 Peony flowers and petals, Scenic Place Peonies (Homer, Alaska) @scenicplacepeonies

Designer: Kelly Shore, Petals by the Shore, @petalsbytheshore

Design assistance: Lisa Thorne, Thorne & Thistle, @thorneandthistle

Model: Ashley Johnson, @ah.schlee

Hair/Makeup: Elizabeth Morphis, Scenic Place Peonies

Apparel: Donated by Grunden’s, @grundens

Photography: Joshua and Brittney Veldstra joshuaveldstra.com, @joshuaveldstra

Download full story of the American Flowers Week’s Alaska Peony look here.

Follow Petals by the Shore on Facebook

See Petals by the Shore on Instagram

Check out Petals by the Shore on Pinterest

Wherever you find yourself this week, please feel thoroughly welcome to participate in American Flowers Week, coming up June 28-through-July 4th.

You’re invited to join in – and I can’t wait to see what you plan and produce — and I’ll be searching and sharing your stories and posts – so be sure to use the hashtag #americanflowersweek. Need inspiration to get started? We have all kinds of resources for you at americanflowersweek.com

I am grateful to all our entire community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 333,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much to know you’re popping in your earbuds each week to join these fascinating and inspiring conversations with me and my guests.

I have fabulous news about the Slow Flowers Podcast!

GWA, the Association for Garden Communicators, has just awarded the Slow Flowers Podcast a 2018 SILVER Medal of Achievement for Podcasting.

This national award recognizes individuals and companies who achieve the highest levels of talent and professionalism in garden communications. The 2018 competition had more than 260 entries in 56 categories.  Recipients of the Silver Medal represent the top winners each competition category and will now compete for best of group in the areas of writing, photography, digital media, broadcast media, publishing and trade.

I’m so excited that my peers have recognized this podcast for its accomplishments and I want to share the award with the entire Slow Flowers Community! You can read more about the award here.

Thank you to our sponsors who have supported Slow Flowers and all our programs. They are:

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special offer for a free trial issue

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Recently, I played with local roses at a lovely workshop at All My Thyme, with Dawn Severin and instructor Alicia Schwede (c) Becca Jones.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.

Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.comSpecial thanks to Stephen Yaussi for taking over editing duties for the coming weeks while Andrew is abroad.

Music Credits:

Feathersoft; The Wooden Platform; Red-City Theme; Lahaina; Manele
by Blue Dot Sessions
Music from:

audionautix.com

Episode 355: Celebrating the 4th Annual American Flowers Week with Floral Couture Designers Faye Krause of Flora Organica Designs and Carly Jenkings of Killing Frost Farm

Wednesday, June 27th, 2018

Feel free to download this Facebook Profile graphic!

American Flowers Week is the original domestic floral-promotion holiday and it takes place June 28th through July 4th.If you’re listening on our broadcast day, that means American Flowers Week starts tomorrow!

A few weeks ago I welcomed Hedda Brorstrom of Full Bloom Flower Farm and Floral Design as she and I discussed the glorious dahlia gown she created for our 2018 Floral Couture Collection. You can listen to Episode 351 here.

In today’s episode and on next week’s show, you’ll hear from the four additional designers who along with Hedda created our stunning lineup of botanical fashions.

Faye Zierer Krause of Flora Organica Couture, puts finishing touches on her Iris Look (c) Leon Villagomez

Faye’s vision for transforming irises into fashion — with huge success!

Today, I’ve invited Faye Zierer Krause of Flora Organica Designs, based in Arcata, California, and Carly Jenkins of Killing Frost Farm, based outside Missoula, Montana, to each chat about her vision for the gown she created.

Faye teamed up with Sun Valley Flower Farms in her hometown of Arcata, to design and create a stunning iris gown.

Carly Jenkins realized her vision beautifully in the stunning from-the-forest gown (c) Alex M. Brooks Photography

Carly’s highly-detailed sketch of the gown she envisioned in her imagination.

Carly fashioned a woodland couture gown by drawing from her favorite source of botanical ingredients — the forests of the Pacific Northwest and the state of Montana where she frequently forages conifers, cones, moss and lichens and more.

Faye Krause of Flora Organica Designs, in her beautiful design studio, Arcata, California

These two talented Slow Flowers members are so inventive and creative in their artistry, and in the way they interpreted my request to design and fabricate a wearable floral fashion.

I am blown away by how each of these women took a singular idea, buckets of just-harvested botanical ingredients, a few simple tools and supplies — and, magically, transformed them into works of art.

As Faye explains, “using a single color of iris was more impactful and better defined the garment’s form than if I used a mix of colors.”

She drew from 1,500 ‘Hong Kong’ irises donated by Sun Valley — a variety that has slightly ruffled sapphire blue petals and a yellow “blotch”

These features are portrayed beautifully as a floor-length iris skirt, with a soft drape reminiscent of regal velvet. You’ll want to check out the  feature story I wrote for the June issue of Slow Flowers Journal in Florists’ Review to learn more.

Download full story of Faye’s Iris Dress here.

Follow Flora Organica Designs on Facebook

See Flora Organica Designs on Instagram

Shop at FayeMarie on Etsy

Carly Jenkins, among the ferns, photographed by Heather Saunders at the 2018 Whidbey Flower Workshop

Our second guest, Carly Jenkins, is the queen of the forest and her woodland-inspired couture costume is also fit for a queen. Carly’s favorite design ingredients are sheets of moss and patches of lichen in many shades from gray to green. She loved the challenge of creating a wearable and attractive garment with humble materials.

“I definitely wanted to create a beautiful gown,” she says in the Florists’ Review article for which I interviewed her. “Rather than having beauty and strength be mutually exclusive, I wanted to see them together.”

Left: Carly Jenkins and Katherine Sherba as they sorted moss and lichen for the woodland gown; right: On location at Old Goat Farm — the Woodland Couture photo shoot, from left: Katherine, photographer Alex Brooks, model Berkeley Danysh, Carly Jenkins and Debra Prinzing

Carly and her frequent collaborator, fellow Montana flower farmer Katherine Sherba of Mighty Fine Farm, assembled a fantastical garment that truly reflects time and place.

See more images and read my Florists’ Review story about Carly’s woodland creation.

Download my Story of the Woodland Dress here.

Follow Killing Frost Farm on Instagram

As part of the interviews, I ask both women to share updates on their floral businesses. It’s fitting because both are past guests of this podcast and each has continued to develop and diversify her floral business since you first heard their stories here.

Listen to Episode 239 (March 2016) to hear more from Faye Zierer Krause of Flora Organica Designs

Listen to Episode 296 (May 2017) to hear from Carly Jenkins of Killing Frost Farm and Missoula’s Westside Flower Market

Thank you so much for joining me today.

Our botanical art piece by Ellen Hoverkamp

Wherever you find yourself this week, please feel thoroughly welcome to participate in American Flowers Week, coming up June 28-through-July 4th.

You’re invited to join in – and I can’t wait to see what you plan and product — and I’ll be searching for your stories and posts with the hashtag #americanflowersweek. We have all kinds of resources for you at americanflowersweek.com

And we are just days from the second annual Slow Flowers Summit, our LIVE celebration of American Flowers Week, scheduled for this Friday, June 29th in Washington, D.C.

Only a few seats are left and I’d love your presence at the Summit, as we seek to bring together a diversity of voices, practices and personal stories that together make the Slow Flowers Community so vibrant.

I promise you an inspiring lineup of speakers, gorgeous flowers, fun and interactive design activities and of course, a chance to stretch your imagination in a thought-provoking and stimulating environment.

Take the Pledge!!!

I am grateful to all our entire community of flower farmers and floral designers who together define the Slow Flowers Movement.

As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 330,000 times by listeners like you.

Thank you from the bottom of my heart for listening, commenting, liking and sharing! It means so much.

Thank you to our sponsors who have supported Slow Flowers and all of our programs. They are:

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special offer for a free trial issue

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Recently, I played with local roses at a lovely workshop at All My Thyme, with Dawn Severin and instructor Alicia Schwede (c) Becca Jones.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.

Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.comSpecial thanks to Stephen Yaussi for taking over editing duties for the coming weeks while Andrew is abroad.

Music Credits:
Feathersoft; The Wooden Platform; Around Plastic Card Tables; The Big-Ten
by Blue Dot Sessions
Music from:

audionautix.com

 

Episode 354: Flower Farming as a Major Career Change with Laughing Goat Farm’s Amy Brown

Wednesday, June 20th, 2018

Dream Shot: Laughing Goat Farm in Enumclaw, Washington, with Mt. Rainier in the distance.

So often I record my episodes of the Slow Flowers Podcast over the phone or a Skype connection.

My guests voices are real and engaging, but we aren’t even able to see each other, let along the flowers and farms we’re discussing.

So you can imagine how fun it is to record in real time seated across the table or in a comfy corner in adjacent chairs.

Over Memorial Day weekend, I actually carved out a day for an on-location episode, with my visit to Laughing Goat Farm in Enumclaw, Washington.

The farm is owned by Amy and Steve Brown and they are passionate caretakers of a 10-acre former dairy farm in the shadow of Mount Rainier, southeast of Seattle.

Peonies, goats, and a bright outlook on the horizon.

While we live 30 minutes from one another, it took traveling to Fairbanks, Alaska in the dead of winter for the three of us to meet.

It was January 2017 and the Alaska Peony Growers Association invited me to speak at the winter conference. I met Amy and Steve and knew their farm’s name because they had just joined Slow Flowers. Their curiosity about peony farming drew them to the conference.

Amy (left) with her first wave of peonies

Since then, the couple has planted hundreds of beautiful peonies, as well as ornamental woody shrubs, perennials, annuals and edibles at Laughing Goat Farm. It is an emerging farm with big ambitions and the talents of two people who have realized business success in other fields – Steve in Real Estate and Amy in the fascinating world of ballroom dancing. So this new chapter is one they cherish because they can do it together.

A girl and her goat

As Amy writes on Laughing Goat Farm’s FB page, “we grow organic seeds for flowers, as well as food, and are members of Slow Flowers. Our sustainable farm is geared towards organic and permaculture practices.”

You’ll find their story so fascinating — farming drew both Amy and Steve to this place where flowers grow in orderly beds and tunnels and they cherish the sustainable, delicious and fragrant life they are building together.

I’m so happy to share this conversation with you. Enjoy photos of the farm, the goats, the flowers and the fields at Laughing Goat Farm.

I’m predicting big things for this young farm. Selfishly, I’m so happy it’s close to me. Laughing Goat Farm is selling some of its harvest through the Seattle Wholesale Growers Market and direct to florists closer to the farm.

A red-white-and-blue floral medly for American Flowers Week, inspired by my visit to (and the flowers from) Laughing Goat Farm.

Thank you so much for joining me today. After I spent the day with Steve and Amy, including joining them for an incredibly delicious and satisfying lunch together at one of their veggie clients’ restaurants, I came home with a bucket of red charm peonies, white orlaya and blue bachelors’ buttons. What do you think I intended to do with those stems? Yes, I spent a pleasant afternoon creating red-white-and-blue floral arrangements in anticipation of American Flowers Week.

Join me in creating a R-W-B bouquet of your own! There are many ways you can participate in American Flowers Week, coming up June 28-through-July 4th. I can’t wait to see what you plan and product — and I’ll be searching for your stories and posts with the hashtag #americanflowersweek.

Laughing Goat Farm, a bird’s eye view.

Slow Flowers Summit logo As you’ve heard me discuss for months, the Slow Flowers Summit is our LIVE celebration of American Flowers Week, scheduled for Friday, June 29th in Washington, D.C.

Only a few seats are left and I’d love your presence at the Summit, as we seek to bring together a diversity of voices, practices and personal stories that together make the Slow Flowers Community so vibrant.

Take advantage of last-minute ticket promotions, including our plus-one discounted ticket — buy yours and bring a friend along at a special rate — share the day with a colleague and your ideas will multiply! I promise you an inspiring lineup of speakers, gorgeous flowers, fun and interactive design activities and of course, a chance to stretch your imagination in a thought-provoking and stimulating environment.

(c) Mary Grace Long

I am grateful to all our entire community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button at debraprinzing.com in the right column.

The Slow Flowers Podcast has been downloaded more than 328,000 times by listeners like you. Thank you from the bottom of my heart for listening, commenting, liking and sharing! It means so much.

Thank you to our sponsors who have supported Slow Flowers and all of our programs.

Florists’ Review. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special offer for a free trial issue.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Photographed at All My Thyme rose farm, by Tammy Myers, First & Bloom.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. Special thanks to Stephen Yaussi for taking over editing duties for the coming weeks while Andrew is abroad.

Music Credits:
Feathersoft; The Wooden Platform
by Blue Dot Sessions
Music from:

audionautix.com

Episode 352: Foraged Art with Publishing Maven Leslie Jonath of Connected Dots Media

Wednesday, June 6th, 2018

Today’s guest is Leslie Jonath, creative director of San Francisco-based Connected Dots Media.

Leslie has over 20 years’ experience in book publishing, creative services, and media business development. And for any of you who dream of producing a book of your own, you’ll want to listen closely to her process and advice!

From 1991 to 2009, Leslie was an integral part of the editorial and development team at Chronicle Books, a Bay Area-based independent publishing house known for its lively, eye-catching and trend-setting books, gifts, stationery, and other consumer products about food, art, pop culture, gardening, design, lifestyles, and more.

A petal spiral from Foraged Art’s feed.

As a Senior Editor in the food, lifestyle, and custom publishing categories, Leslie developed acquisition strategies, launched the successful garden and craft categories; acquired, produced, edited, and project-managed over 250 books across a variety of categories, including food, pop culture, crafts, lifestyle, art, architecture, memoir, and children’s projects.

She also created a cause-related publishing model for non-profit organizations, creating books to benefit Meals on Wheels of San Francisco; P.A.W.S., Bay Area schools and Next Course (which provided job and life skills training for incarcerated women).

As a Director of Creative Development, Leslie was a founding member and co-director of Chronicle’s Custom Publishing division, creating innovative products for cultural institutions, name-brand companies and retailers. Clients included BabyGap, Starbucks, Anthropologie, and the San Francisco Ballet.

Another spontaneous art foraged art project.

The success of her work in this division led to a position as Director for Creative Services for the company’s Business Development team. As head of Creative Services, she  and her teams conceptualized, produced and developed innovative “beyond the book” services for custom clients, including videos and other digital products.

While at Chronicle, Leslie teamed up with Ariella Chezar to create Ariella’s first book in 2002, Flowers for the Table, a guide to choosing seasonal flowers and a lesson in designing with the bud’s natural form. The book revolves around several seasonal occasions, from a summer wedding in the country to hot colored poppies on a cold winter’s night.

Raked-Leaf Rays, a project from Foraged Art

After leaving Chronicle Books in 2009, Jonath founded Connected Dots Media, working with clients in book packaging, video production, and concept and content development and production. And she reunited with Ariella in 2016 to create and publish Ariella’s beautiful new book, The Flower Workshop for Ten Speed Press. In addition to having produced books on floral design, Leslie is the author of Love Found, Everyone Loves Paris, and Give Yourself a Gold Star.

Leslie has also guided Erin Benzakein and Julie Chai on the award-winning Floret Farm’s Cut Flower Garden book. You’ve heard Ariella and Erin in the past on this Podcast.

Foraged Art, a book for play, creativity and changing your relationship with nature.

So now, we’re going to hear from the woman behind those projects and so many others. I’ve invited Leslie today to talk about two personal book projects that have HER name on the cover as author.

Rory, Peter and Leslie, creators of the Foraged Art Book

The first, just out, is called Foraged Art, Creative Projects Using Blooms, Branches, Leaves, Stones, and other Elements Discovered in Nature (published by Bluestreak Books).

Leslie’s co-author is artist Peter Cole, an artist who works with gleaned objects he collects. From foraged rocks, shells, leaves to discarded menus, matchbooks, and miniature bears, he creates objects of wonder that reflect both natural and urban environments. He is the author of a collection of how-to environmental art books, including Snowmen and Great Pumpkins. He lives in Brooklyn with his family.

Foraged Art was photographed by Rory Earnshaw is a Bay Area-based photographer who shoots corporate annual reports, table-top, fine art, corporate/music industry portraits, product, packaging, lifestyle, editorial, music CD’s, as well as fine art landscapes.

In the spirit of land artists like Andy Goldsworthy, the book is as much about discovery as it is about creation. Leaves shaped like lips might inspire a face; an array of rocks might be become an eclectic mosaic; winter’s first snow might be carved into glowing luminaria.

Whether you love to look for heart-shaped flowers or want to make a peacock made with flower petals, readers will find great inspiration and joy in Foraged Art.

Petal Puddles, a project from Foraged Art

Art, meditation, and nature meet in this adult-focused activity book, with projects that take inspiration from the natural environment, using blooms, pods, branches, stones, and other natural elements. Divided into chapters by natural elements — flowers, leaves, rocks and pods, and more, the book encourages readers to forage and play outside using nature’s seasonal art box. Foraged Art is about making art from what you find and finding art in what you see.

Leslie and I also discuss Feed Your People, an ambitious book that she has been working on for several years — from conception to completion.

Feed Your People is a modern community cookbook. Leslie envisioned the need for Feed Your People after she realized that despite the popularity of dinner clubs, pop-up dinners, and holiday entertaining, there were surprisingly few cookbooks or resources that offer practical instruction on cooking for crowds.

To that she approached the community of big-hearted cooks and chefs—experts who cook for their communities — whose generosity inspires. Stories of their gatherings are accompanied by recipes with detailed  information on equipment, make ahead strategies and tips cooking for groups from eight or to forty (and even fifty!)

As Leslie explains, on a deeper level, the book is about building and feeding community, and, fittingly, she teamed up with 18 Reasons–a beloved San Francisco-based organization that provides classes to low-income residents and hosts monthly community dinners.

She wants this book to inspire cooks everywhere to bring their communities together for a meal—no matter what the occasion. From a simple soup dinner to a pasta pot, whether using paper plates and fingers or cloth napkins, there are recipes around which to create a well-considered, delicious, and memorable event. She sees Feed Your People as a celebration of community, a guide that will encourage people everywhere to feed each other both literally and spiritually.

Here’s where and how to follow Leslie at her social places:

Feed Your People on Facebook

Feed Your People on Twitter

Foraged Art on Facebook

Foraged Art on Instagram

As Leslie encourages us, creating foraged art reminds us that life is beautiful in all of its stages – and that, if we look, we can see the grace in every moment.

I certainly feel that grace this week as many of you have reached out to thank me for this Podcast and how it has helped you. We have 57 five-star reviews on ITunes, which is so awesome. One fan just posted this review on iTunes, writing:

“Over the past few months, I’ve really enjoyed listening to your podcast. Insights and glimpses of what goes on with the Slow Flowers Movement is fascinating. As a 30-year veteran of the floral industry here in North America, it’s surprising that I haven’t been more aware of local growers. Thank you for encouraging the local farms to grow flowers that we can utilize so we can help spread the news of buying American grown flowers.”

I’m encouraged by the amazing participation in our many opportunities to network, connect and educate — and this is a bountiful month for doing so. With American Flowers Week coming up on June 28-July 4, with the Slow Flowers Summit — our LIVE celebration of American Flowers Week taking place on Friday, June 29th in Washington, D.C., and with the many marketing and branding tools available for your use for free, please take advantage of this opportunity and join the community.

If you’re not on our mailing list, you can find a link to the June Slow Flowers Newsletter in today’s show notes — catch up on Slow Flowers members and their fantastic activities, too.

Please make you reservation for the Slow Flowers Summit. Our second annual Slow Flowers Summit takes place in the heart of American Flowers Week – and we have an inspiring lineup of speakers, gorgeous flowers, fun and interactive design activities and of course, a chance to stretch your imagination in a thought-provoking and stimulating environment.

I am grateful to all our entire community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button at debraprinzing.com in the right column.

The Slow Flowers Podcast has been downloaded more than 324,000 times by listeners like you. Thank you from the bottom of my heart for listening, commenting, liking and sharing! It means so much.

Thank you to our sponsors who have supported Slow Flowers and all of our programs.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special offer for a free trial issue.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
The Wooden Platform; Pat Dog; Long and Low Cloud (quiet acoustic)
by Blue Dot Sessions
Music from:

audionautix.com

Episode 351: Full Bloom Flower Farm & Floral Design’s Hedda Brorstrom and our kickoff for American Flowers Week 2018

Wednesday, May 30th, 2018

Hedda’s beautiful dahlia dress for American Flowers Week 2018, featuring foliages and herbs from her own Full Bloom Farm and 350 dahlias from Aztec Dahlias, where the dress was photographed last October.

Hedda Brorstrom of Full Bloom Flower Farm.

I’ve invited Hedda Brorstrom of Full Bloom Flower Farm & Floral Design to return to the Slow Flowers Podcast as today’s guest for a number of reasons.

You may recall that she was part of my series on the North Bay Flower Collective community a few years ago when I interviewed Hedda along with Seth Chapin of Evermore Flowers and Daniele Strawn of JoLee Blooms, Episode 242.

That interview was primarily focused on the origins of the North Bay Flower Collective, of which Hedda is one of the founders.

Recently, Hedda joined the American Flowers Week campaign as a featured designer for this year’s floral fashion collection.

I want you to hear her story, learn more about how she became a farmer-florist in California’s Sonoma County, and her creative process designing a wearable fashion.

Model Sophia Lane wears Hedda’s dahlia dress to perfection, showcasing the flowers grown by Kate Rowe and Omar Duran of Aztec Dahlias (c) Becca Henry Photography.

As American Flowers Week kicks off soon, I want you to hear Hedda’s story as a flower farmer, environmental educator, floral designer and ecology activites, as we share the “big reveal” of the incredible Dahlia Dress that she designed last fall in collaboration with flower farmers Kate Rowe and Omar Duran of Aztec Dahlias.

These behind-the-scenes photos from last year reveal what the team endured to create such beauty!

As a way to raise awareness of flower farming and sustainable floral design, I started the floral fashion series with one amazing look in 2016 for American Flowers Week — a red-white-and-blue floral ‘fro from Susan McLeary of Passionflower.

That was followed by five wearable floral looks for the 2017 campaign and again, for 2018, five original floral wearable looks. You’ll hear from all the designers in the coming weeks, beginning today with Hedda.

Here’s Hedda, flower harvesting with one of her young nephews

Hedda shares this personal statement on her web site:

Farming started for me growing up on Wiggle Worm Bait Farm in Graton, Ca. My parents tended rich worm beds with the motto, “We like them fat and lively!” and I got to be a wild worm loving farm kid. One of my farm chores growing up was to create floral arrangements around the house. Little bud vases of daphne and violets sat above the kitchen sink in February, big vases of bearded iris and mock orange graced the bathroom in late Spring and bedside posies of rattle snake grass and yarrow made nights feel special through the summer. I bent willows into crowns, weeded my mom’s gardens, and munched on fresh green miners lettuce and asian pears from the neighbor’s farm. The puff ball viburnum and cabbage roses that I use in my floral crowns are from the same plants I used to have petal fights with as we waited for the school bus. It wasn’t until I was studying agroecology at UC Berkeley, however, that I realized Sonoma County is an agricultural gem and I was blessed to grow up a bit wild and plant loving.

Hedda during harvest at her farm in Sonoma County

After college I spent six years teaching gardening and ecology in the San Francisco school district and working as an environmental educator at the Academy of Sciences and Save the Bay. Wanting to dive deeper into growing I attended the UC Santa Cruz Ecological Horticulture program where my interest in flowers turned from a childhood memory into a full blown, full bloom obsession. I learned about variety selection, post harvest handing, and farm management. A love of art coupled with farming moved me into floral design making me a true farmer florist. The shape, texture and movement of each bloom allows me to paint with flowers like I never could on a canvas. The dirt and grit of cultivation and beauty of putting it all together is two jobs. Sometimes these jobs feel like being a chef who grows their own food, but who better to make a dish than the one who loved it from seed? In 2012 I could no longer contain my flower passion so I moved home to my wormy roots, to my childhood plants, and I started Full Bloom Flower Farm. After a year in production I enrolled in the wonderful California School of Herbal Studies where I gained my certificate in herbalism. In the plant world, learning is never-ending and I am happy to infuse plant magic into all the arrangements. Full Bloom is a mighty one acre flower farm providing endless beauty, medicine and life to the community. I am proud to be a farmer and a florist; it is my greatest joy to bring plant art to ceremonies and I hope to share my joy with others.

I couldn’t resist creating this fantastic gallery of all the ways Hedda shows off her flowers.

Hedda’s endless curiosity is inspiring and I loved having this time to catch up with her. She describes her aesthetic as “flower-full,” perhaps the inspiration for her business name, Full Bloom. I know you’ll enjoy her story, too.

Two more gorgeous views of Sophia Lane wearing the dahlia dress to celebrate American Flowers Week 2018 (c) Becca Henry Photograpy.

Thank you so much for joining me today. I know seeing the dahlia dress that Hedda designed and made for American Flowers week will inspire you and get your creative juices flowing. Who knows? Maybe you’ll dream up a wearable look of your own — and I hope you share it with me when you do! Use the hashtag #americanflowersweek when you post.

To help you further, I’ve recently written “9 Ways to Participate in American Flowers Week” — a guide to the many ways you can jump onboard this campaign — from simple and low-cost to ambitious and expansive. I hope you’re inspired by what others have done in the past few years.

In addition to gearing up to celebrate American Flowers Week, it’s also time to grab your ticket to the Slow Flowers Summit. The second annual Slow Flowers Summit is again set to take place in the heart of American Flowers Week – and we are getting close to finalizing all the details.

Please grab your ticket now to join us — you’ll be helping me tremendously by committing now so that my event manager Karen Thornton and I can make sure everything’s ready for a successful event. You can find all the details at Slowflowerssummit.com.

When farmers and florists coming together, everyone benefits! This is a gathering of the Hudson Valley Flower Growers Network during American Flowers Week 2017.

Take the Pledge!!!

I am grateful to all our entire community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button at debraprinzing.com in the right column.

The Slow Flowers Podcast has been downloaded more than 320,000 times by listeners like you. Thank you from the bottom of my heart for listening, commenting, liking and sharing! It means so much.

Thank you to our sponsors who have supported Slow Flowers and all of our programs.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special offer for a free trial issue

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
Turning On the Lights; Pat Dog; Sage the Hunter (Rhythmic)
by Blue Dot Sessions

Episode 334: Retail Comeback, 2018 with Lisa Waud of Detroit’s pot + box and Melissa Brown of Washington’s Flying Bear Farm

Wednesday, January 31st, 2018

Lisa Waud of Detroit’s pot + box

Melissa Brown of Flying Bear Farm, based in Langley, Washington

Today’s I’m excited to visit with two Slow Flowers members who have just opened new floral retail businesses.

pot + box’s new storefront in Detroit’s Fisher Building

This pivot to retail floristry that I’ve been documenting over the past 12 months continues and I think you’ll find today’s conversations entirely fascinating and enlightening.

One year ago, when I released the 2017 Slow Flowers Floral Insights & Industry Forecast, I declared the retail embrace a phenomenon of studio florists moving toward brick and mortar channels.

For 2018, I’ve added flower farmers jumping into the retail arena.

As I reported last year, If you rely only on mainstream financial analysis or census data for your intel, then the landscape for brick-and-mortar flower shops has appeared unpromising.


According to the November 2016 Dunn & Bradstreet industry report, the U.S. has about 14,000 floral establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $5.5 billion. Flower shops had declined by about 40% since 2000. Dunn and Bradstreet cited a Society of American Florists prediction that the number of retail florists in the US is expected to continue to drop, although the pace is slowing gradually.

Yet we’re tracking Slow Flowers members who are opening brick-and-mortar flowers shops across North America. Today’s guests will add their personal journeys to the compendium of stories about independent and progressive florists (and flower farmers) who are signing leases and opening retail spaces in the same markets that have witnessed mainstream mom-and-pop floral storefronts being shuttered.

A peek inside the plant- and flower-filled pot + box

A pot + box corner where merchandising matters — plants, products, flowers.

First, you’ll hear from Lisa Waud of pot + box who has just opened a new retail space in a historic building in downtown Detroit.  Then you’ll hear from Melissa Brown of Flying Bear Farm on Whidbey Island, north of Seattle, who just opened a retail shop in nearby Langley, Washington, with her partner and husband Benjamin Corteau.

Be ready to take notes and get inspired. Retail isn’t for everyone, of course. But if you’re looking for inspiration, insights and straight talk about making retail work for you and your business, I think you’ll find it here.

Lisa Waud, presenting at the 2017 Slow Flowers Summit in Seattle.

Here’s more about Lisa Waud:

pot & box founder Lisa Waud has been enthusiastically steering the company’s horticultural goings-on since its founding more than ten years ago. She’s been arranging flowers in the soil and in the vase for 21 years now—from the volcanic slopes of Hawaii, the clay garden beds of the Pacific Northwest and across the great [lakes] state of Michigan.

In Lisa’s words: “I love to work with flowers blooming now and nearby, celebrating the richest hues, most fragrant blooms, the abundance of seasonality. I thrive on the uncommon and unexpected, applauding a determined weed growing out of a brick wall, the unusual variegation pattern on a peony’s petal, a tattooed bride’s arms cradling a delicate bouquet. I excel when tasked with realizing the visions of my clients, arranging stems to suit the celebration, bringing event decor ideas to life,  striving for the breathtaking gasp of elation.”

Lisa lives in Detroit, and when she’s not playing with flowers, you can find her scheming up field trips with her dogs or planning explorations in other inspirational cities. As listeners may recall from past episodes of this podcast, Lisa is also the creator of Flower House, a floral art installation in 2015, and the producer of the 2016 Detroit Flower Week.

Find pot + box at these social places:

pot + box on Facebook

pot + box on Instagram

pot + box on Twitter

pot + box’s VLNTNSDYMRKT event on February 10th.

Michigan Flower Growers Cooperative

Listen to Lisa’s first interview on the Slow Flowers Podcast, February 2015

Listen to Lisa’s Flower House Detroit preview interview on the Slow Flowers Podcast, September 2015

A locally-grown and designed bouquet from Flying Bear Farm

Inside the new Flying Bear Farm retail store in Langley, Washington on Whidbey Island

A recent floral jewelry workshop at Flying Bear Farm with local florist Tobey Nelson.

Benjamin Courteau, field harvesting for Flying Bear Farm.

Melissa Brown, also a past guest of this podcast, and her husband Ben are farmer florists who often draw on the talents of Melissa’s parents Molly & David Brown.

After several very successful seasons growing flowers and designing for wedding clients, the time came this past fall to enter retail. Flower farmers listening will want to hear what led to this decision and how Melissa hopes to strike a good balance between growing, designing and selling Flying Bear Farm’s flowers.

Find Flying Bear Farm at these social places:

Flying Bear Farm on Facebook

Flying Bear Farm on Instagram

Flying Bear Farm on Pinterest

Flying Bear Farm on Twitter

Listen to Melissa’s first interview on the Slow Flowers Podcast, December 2015

The Slow Flowers Podcast has been downloaded more than 277,000 times by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much.

Slow Flowers Journal now appears inside the pages of Florists’ Review.

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button at debraprinzing.com in the right column.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

And thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for the new monthly Slow Flowers Journal section, which you can find in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers. To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
Cymbal Patter; Sylvestor
by Blue Dot Sessions
Music from:

audionautix.com