Debra Prinzing

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Archive for the ‘Slowflowers.com the Directory of American Flowers’ Category

Episode 288: Slow Flowers Visits Arizona’s Whipstone Farm with Shanti Rade

Wednesday, March 15th, 2017

Arizona Grown, folks! From left (front row): Anne, Cory, Shanti, Terri, Debra, Dani & Morgan; (back row): Melissa, Les & Lindsay. We’re posing in front of the Self-Serve farm stand at Whipstone.

UPDATE: If you want to learn more about the once-vibrant history of Arizona’s cut flower farming community, read this January 2016 article by Kathy Nakagawa that appeared in the Arizona Republic, “When Phoenix Bloomed.”

I’ve had Arizona on my mind quite a bit lately and it’s not only because Seattle, like most of the rest of the country, has been cold, wet and dreary for months. So when my travels brought me to Scottsdale, Phoenix and Mesa for family reasons, I followed through on my promise to myself to visit a flower farm.

Shanti led us on a tour of Whipstone Farm, including this pristine high tunnel where stock and ranunculus were blooming.

Lucky for me, I’ve been collecting Slow Flowers friends in Arizona. We all agreed to meet at Whipstone Farm in Paulden, where Shanti and Cory Rade and theor family grow CSA food crops AND lots of flowers. The farm is a Slowflowers.com member and I was so happy to visit there on March 1st, along with a diverse and super passionate cadre for our informal Slow Flowers Arizona meet-up.

Terry and Dani, two of Whipstone’s floral team members, pictured inside Shanti and Cory’s kitchen.

They included Terri Schuett of Happy Vine Flowers, a freelance floral designer and horticulture student-turned-flower farm intern at Whipstone Farm, and Dani Baker, Whipstone Farm’s flower manager. It was fun to reunite with all three of them having met in the past.

Dani, Terri, Lindsay and Morgan evaluate the Whipstone stems, arranged by Terri for our luncheon centerpiece

The drive from Scottsdale to Paulden takes you sort of in the northbound direction toward Flagstaff and then at some point you head west toward Chino Valley. It’s pretty remote and pretty beautiful. Who would think that agriculture lives here?

Melissa Saltzman found herself a baby lamb (named “Fern”) while Lindsay looks on; right – anemones in the high tunnel.

My fabulous driving companions included Anne Herman Jensen, a Scottsdale micro flower farmer who specializes in garden roses, herbs and citrus, among other things at Tre Soli (who I first met, by the way, when she attended a Field to Vase Dinner in Carlsbad, CA in 2015), and Morgan Anderson of the.flori.culture, based in Scottsdale, who you heard on this podcast last year when she was finishing up her PhD in Floral Design/Floriculture at Texas A&M. Morgan and I hopped into Anne’s car and the 120 miles passed quickly while we gabbed away about all things floral.

yes, yes, and YES!

You just can’t get enough of these stunning Ranunculus!

Check out the petal count!

Others who met us at Whipstone included Lindsay Statler of Green Creek Gardens in Dewey, Arizona, a Slow Flowers member whose farm is about 30 miles away from Whipstone, and Melissa & Les Saltzman, friends and flower farmers I’ve met through the Alaska Peony Growers Association because – yes – they live in Scottsdale, Arizona and own a peony farm called Alaskan Legacy Peonies, in Homer (talk about a commute!) I wanted them to meet and learn from flower farmers in their home state where the conditions are probably 180 degrees opposite from Alaska’s peony fields.

Leafy greens for the winter Farmers’ Market.

When we arrived, Shanti took us on a wonderful walking tour of Whipstone Farm before lunch. She told us the story of how the farm got started, so I’ll let you listen to the interview to hear more. With 15 acres and more than 100 varieties of vegetables and cut flowers, Shanti and Cory have made a life for themselves, their four children and countless CSA customers who buy shares each year.

The promise of spring peonies.

As they write on the Whipstone Farm web site: “We farm with our heart and health in mind.  We do not use any synthetic fertilizer or chemical pesticides.  We enjoy growing food for our community not only as a means of providing healthy sustenance, but also as a way to bring people together. We welcome you to come out and see our farm, to learn about where your food comes from and meet the folks who grow it.”

You can find their produce and flowers every week at the Prescott, Flagstaff and Chino Valley Farmers Markets. Whipstone also has an on-farm self-serve stand where friends, customers and neighbors purchase products on the honor system.  The farm stand is open year round and customers are welcome to stop in during daylight hours – no doors, so it’s always open. Quick, self-guided farm tours often occur when people come to buy veggies and flowers.

Shanti and Cory with three of their four children.

Shanti came into farming by chance through a high school internship and after working on several different farms around the country, she returned to school for a degree in Agroecology from Prescott College. At Whipstone, she oversees crop planning, seed starting and everything to do with flowers. She also handles office management and marketing, even though it’s not always her favorite part about farming.

Cory is a self-taught farmer, learned through lots of trial and error and even more determination.  What he really loves about farming is food and how it brings people together; growing the food is the first step in making that happen. The resident repair man on the farm, Cory is busy, since something seems to break on the farm almost every day.  But, he says “getting to eat the chiles I grow makes it all worth it.”

After our wonderful farm tour, we gathered around Shanti and Cory’s kitchen table, a long, wooden trestle-style table with room for everyone, which I’m sure they need when the entire family is together. Anne Jensen served us a delicious homemade meal of lentil soup, salad, veggies, breads, spreads and Arizona-made wine. Thank you, Anne, for being our wonderful caterer!

Shanti (left) and Dani (right)

I know you will enjoy this interview I recorded with Shanti, and you’ll also hear bonus audio, recorded when Terri Schuett took us on a quick tour of the horticulture and agribusiness program at Yavapai College in Chino Valley. She has definitely been smitten with the flower-growing bug, a path I see more and more florists taking as they become curious about the flowers they design with. Even though our conversation is brief, you’ll learn a thing or two about aquaculture and floriculture in the desert, of all places!

Flowers and Food — Arizona-grown!

Here’s how to find and follow these intrepid Arizona Slow Flowers Folks!

Find Whipstone Farm on Facebook

Follow Whipstone Farm on Instagram

See Whipstone Farm on Pinterest

Discover Whipstone Farm on Twitter

Find Terri Schuett/Happy Vine Flowers on Instagram

Find Dani Baker on Instagram

Find Anne Jensen on Instagram

Find Morgan Anderson on Instagram

Find Lindsay Statler on Instagram

Terri led us on a second tour of the ag program at Yavapai College in Chico Valley, not far from Whipstone. She’s studying horticulture there.

The Slow Flowers Podcast has been downloaded more than 168,000 times by listeners like you.

THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column.

Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com.

Longfield Gardens has returned as a 2017 sponsor, and we couldn’t be happier to share their resources with you. Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Episode 287: Putting succulents on the floral map, with nurseryman and author Robin Stockwell, The Succulent Guy

Wednesday, March 8th, 2017

Today’s guest Robin Stockwell is the author of SUCCULENTS (left), which features the design work (right) of Slow Flowers member Marialuisa Kaprielian of Urban Succulents in San Diego.

Windmill Floral Studio recently launched as the in-house, full-service florist inside a popular independent garden center — with a Slow Flowers philosophy.

Before I share my interview with succulent expert Robin Stockwell, I want to share a quick introduction of Windmill Gardens, an independent garden center based in Sumner, Washington.

Windmill founders John and Ansje DeGoede began their farm in 1968 by raising fresh cut flower crops such as iris, tulips, and daffodils. In the early 1970s, their product line was expanded to include fuchsia baskets, primroses, and more.

Today, nearly 50 years later, their son Ben DeGoede continues the growing tradition at Windmill Gardens, with seasonal assortments and baskets, as well as poinsettias.

The Floral Studio team (left, with Wendy Pedersen in the middle) and the shop’s welcome sign.

Windmill recently brought floral design in-house for the first time since 2001, taking over space previously occupied by a tenant, redesigning it into a beautiful, full-service shop, and making a commitment to provide only locally-grown and American-grown flowers to their everyday and wedding clients.

The grand opening took place this week and I grabbed some time with owner Ben DeGoede and general manager Wendy Pedersen to hear more.

As you recall, I cited “return of brick and mortar flower shops” as an emerging 2017 floral industry theme. The launch of Windmill Floral Studio reflects this insight, but also hints at a possible shift for traditional garden centers adding floral as a facet of their business.

Find Windmill Gardens/Floral Studio on Facebook

Follow Windmill Gardens/Floral Studio on Twitter

Follow Windmill Floral Studio on Instagram

The Succulent Guy, Robin Stockwell, author of a beautiful new title: “Succulents.”

Here a photo of the presentation Robin and I gave nearly five years ago — fun memories!

A detail from a design I made for the Garden Conservancy workshop with Robin Stockwell.

Now let’s talk succulents. In July 2012, I co-presented a lecture and floral design workshop with Robin Stockwell, (now former) owner of Succulent Gardens Nursery in Castroville, California (Monterey Bay).

We were part of “All in Good Time,” a Garden Conservancy program hosted by the Ruth Bancroft Garden at Heather Farm in Walnut Creek, California.

I didn’t know Robin well, but I did know his amazing reputation for growing and popularizing succulents. My takeaway from time spent with Robin is that when you think about a succulent plant as a floral design ingredient, it’s important to use both its “leaves” and its “flowers.” Robin and I focused our presentation  on using wonderful, versatile, irresistible succulents from our gardens and pots in floral design.

By way of background, in 2010, while working on The 50 Mile Bouquet, I was introduced to the succulents-as-cut-ingredients technique. Several of the designers we featured in that book use echeverias, aeoniums, kalanchoes and other succulent cuttings as deftly as they use dahlias and roses.

“Lush and Leafy,” a succulent wreath designed by Slow Flowers member Baylor Chapman of Lila B. Design — for Robin’s book SUCCULENTS

Susie Nadler created a scrumptious local bouquet using ingredients from her own backyard, from local flower growers and – of course – from succulents at Flora Grubb Gardens.

Susie Nadler and Flora Grubb, of The Cutting Garden at Flora Grubb Nursery, and Baylor Chapman of Lila B. Flowers, are rock stars when it comes to pairing succulents from the garden with flowers from the farm. Together these women inspired Sunset’s former senior garden editor Julie Chai to use her succulent cuttings for the bridal party bouquets and centerpieces at her July 2011 wedding, also featured in our the pages of The 50 Mile Bouquet.

Robin, though, was way ahead of all of us! A true pioneer, he was making bouquets of succulent flowers back in the 1980s. He sent me a black-and-white photo from a 1981 Sunset magazine article in which his then-young son was pictured with a vase of tall echeveria blooms. Let’s just call Robin an early-early-adopter of the succulent craze. He was so far ahead of his time that it has taken the rest of us 30-plus years to catch up!

“Succulents are the conservationists of the plant world” — Robin Stockwell

A photograph from a 1981 Sunset magazine article about Robin Stockwell’s use of succulents in floral design.

At the Garden Conservancy workshop, Robin wowed the audience with insights about how to harvest and work with a variety of succulents. He explained that the rosette-looking succulents are actually leaves; many of the plants do produce long, slender stems bearing tiny flowers that dangle from them — also quite enticing.

The San Francisco Chronicle featured Robin’s amazing succulent globe when he created it for the SF Flower & Garden Show a few years ago. A-MAZ-ING!!! Click here to read more about this project and watch a video of its construction!

I came prepared to carefully wire the rosettes and wrap their “faux stems” with green florist tape, but Robin demonstrated how you can cut the stem long enough to practically eliminate the wire. Play around with it and you’ll see what I mean. If the stem of the echeveria is 3-4 inches long, that might be enough to anchor it into a flower arrangement;  it certainly doesn’t need water to look dazzling (in fact, it will last far longer than any of the perennials or annuals in that vase).

Marialuisa designed this charming “cake garland” for Robin Stockwell’s book, SUCCULENTS

We had a great day, all around. What struck me later was a gracious note Robin sent by email:

I’ve not thought a lot about the floral side of what I do over the past few years and even when I have, it was in bits and pieces. the presentation with you brought back a much more comprehensive memory of my past experiences and gave me quite a few new insights as well.

A table setting designed by Caitlin Atkinson, featured in SUCCULENTS

Reuniting with Robin was such a delight because it allowed us to have an extended conversation about his favorite topic AND the topic of his beautiful, brand new book called SUCCULENTS: THE ULTIMATE GUIDE TO CHOOSING, DESIGNING AND GROWING 200 EASY CARE PLANTS.

Published by Oxmoor House, a Time Inc Book imprint, Succulents was shepherded by Kathy Brenzel, who edited and closely collaborated with Robin.

As the former longtime garden editor for Sunset Magazine, Kathy is the ideal partner for Robin. She wrote a wonderful intro to the book titled “Sunset, the Surfer and Succulents,” looking back to the magazine’s long relationship with Robin Stockwell and his early influence on the gardening world’s love affair with succulents. Robin’s new website The Succulent Guy, tells us that

Robin Stockwell has been growing succulents professionally since 1972 and through the years developed an expertise in their functional use. When the waves were good he took advantage of their waterwise, low maintenance qualities, knowing they would not miss him as he dropped everything to surf. He has dedicated his life to encouraging the use of these plants and worked with plant professionals and the general public to better understand them. As a grower he created small “living pictures” in the early 1970’s and later huge vertical gardens. He is famous for his succulent Globe, using upwards of 20,000 to 30,000 plants. As an innovator, writer, and speaker, he has inspired audiences in the joy of gardening with succulent plants.

Find Robin Stockwell, The Succulent Guy, on Facebook

Follow Robin Stockwell, The Succulent Guy, on Instagram

To enter our drawing for a giveaway of Robin’s new book — SUCCULENTS — you are invited to post a photo of one of your succulent arrangements at the Slow Flowers Community page on Facebook. We’ll draw the winner on March 15th.

A Hanging Cone project from SUCCULENTS, designed by Jodi Shaw of Flourish. The design incorporates moss cones.

Robin Stockwell’s Succulent Tips for Floral Designers

  1. Cut the “heads” off of plants using a clean, sharp florist’s knife or clippers. Robin sterilizes his tools in Lysol.
  2. While succulents do not need much water, the aeoniums benefit from being in a little water when cut. Other succulent rosettes will be okay on a wire stem out of water. Obviously, after seven days or so in a vase, the succulent will be the last attractive element left. You’ll be able to re-use it in the next arrangement or let it produce some roots and replant it in a pot or the garden.
  3. Soil mix. When replanting your succulent, use a soil mix formulated for cactus and succulent plants. Succulents appreciate soil that is well aerated and drains well. Coarse bark or crushed lava work well for this, sand does not.

Here’s some fun bonus content featuring my how-to for the floral arrangements I created using Robin’s succulent plants when we taught together nearly five years ago.

My go-to vase for stunning arrangements is a 7-inch tall white ceramic pedestal dish. It’s square and probably originally intended for serving some kind of yummy dessert. It’s also the type of vessel that a conventional florist would fill with Oasis by shoving a cube of the toxic green foam into the base and then poking in stems to create a “full” arrangement. But instead, I used a mound of chicken wire, anchored with a reusable floral clay. Here are the steps:

  1. Level one of the arrangement is to fill the entire surface of chicken wire with foliage, allowing it to drape over the edge of the vase and also create a soft dome of texture. I had brought some foliage along with me on the plane from Seattle to Oakland ~Jello Mold Farm’s Physocarpus, called ‘Coppertina’ – which has a tawny hue that plays off the brighter dahlias and succulents.
  2. Level two: Add dahlias in a grid of one at the center and five surrounding flowers. I cut the dahlia stems relatively short so that the flowers nestled low into the foliage. Thank you to Kevin Larkin of Corralitos Dahlias for supplying the gorgeous blooms!
  3. Next, add 4-5 medium-sized aeoniums or echeverias between the dahlia blooms. The ones Robin gave me had 6-inch stems, but I still inserted a short piece of 12-gauge wire into the base of each to “extend” it for anchoring into the chicken wire. Susie Nadler cuts her succulent stems pretty short – about 1/2-inch – and then inserts wire and wraps the entire “stem” with floral tape, but I skipped this step here.
  4. Final step: We needed some height! Imagine my reaction when Robin showed up with dozens of cut flowering stems from his hybrid echeverias. Dusky pink, dark coral, pale turquoise. . . the palette was dreamy! Robin’s hybrid echeverias produce mega-rosettes measuring up to 12-inches across, so no surprise that their flowers are also overly robust. The ones he brought me were 10-12 inches long. I inserted several into the bouquet, through the top and down between the other ingredients to be supported by the hidden chicken wire. The hover above the rest of the flowers to finish off the design with a wow-factor!

Thanks so much for listening today. The Slow Flowers Podcast has been downloaded more than 165,000 times by listeners like you. We ended the month of February with 9,647 downloads — an all-time high, which is pretty cool for the shortest month of the year! THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens has returned as a 2017 sponsor, and we couldn’t be happier to share their resources with you. Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music credits:
Dirtbike Lovers
by Blue Dot Sessions
 
Happiness
by Bensound
http://www.bensound.com/royalty-free-music/track/happiness
Additional music from:

audionautix.com

Episode 286: Growing Growers: News from Association of Specialty Cut Flower Growers President Dave Dowling and Regional Director Lennie Larkin plus a bonus interview with Elizabeth Bryant

Wednesday, March 1st, 2017

As I mentioned last week, I traveled to Corvallis, Oregon, recently to join the 3rd annual Pacific Northwest Cut Flower Growers “meet-up,” and that’s where I encountered the three guests you will hear from today.

I’m going to keep the intros short, because you’ll want to hear the heart of these conversations.

Today’s guests include Dave Dowling of Ednie Flower Bulb Co. and current board president of Association of Specialty Cut Flower Growers, and Lennie Larkin, a farmer-florist and owner of B. Side Farm & Floral Design in Sonoma County, serving as the west and northwest regional director for ASCFG.

But first, please meet Elizabeth Bryant of Rose Hill Flower Farm, located just outside Portland. Elizabeth is a past guest of this podcast; she appeared with floral designer and friend Kailla Platt a few years ago. Here’s a link to their episode.

Elizabeth is a person with big ideas and beyond that; she’s a big idea person who acts on them. I remember when I first met her and she reached out to me with an unsolicited offer to connect me with people she knew at Slow Food USA . . . she felt they should know about Slow Flowers and hear what I was doing.

That led to an invitation from Slow Food for me to write an article for their newsletter, allowing us to reach the huge Slow Food community with the Slow Flowers message.

Later, Elizabeth instigated the first PNW Cut Flower Growers meet-up, bringing together a core team of volunteers to host the one-day session in early 2015. The vision she held is continuing on today with a dynamic cadre of fellow leaders in the Northwest region’s flower farming and farmer-florist world.

I sat down with Elizabeth during one of our short breaks and asked her to share details about her new project — called “Blooming on the Inside,” involving a flower farm and floral design workshops at Coffee Creek, Oregon’s only correctional facility for women. I know you’ll find it inspiring and I hope that you feel led to show your support by encouraging and even donating to the project.

I hope you’re moved to share your resources to support Blooming on the Inside’s campaign. Money isn’t the only way to help this project — you can follow the link to the funding page and just click on the Facebook logo to post this to your own page — making sure that more people learn about the opportunity. And as Elizabeth says, even a $5 donation makes a big difference!

Okay, next up, Dave Dowling and Lennie Larkin.

Dave Dowling, photo courtesy Butterbee Farms

Dave Dowling owned a successful cut flower farm in Maryland for several years. He placed great emphasis on introducing young people to horticulture through employment on his farm, bringing them to the Association of Specialty Cut Flower Growers conferences, and mentoring them as they moved into their own cut flower businesses. Dave is responsible for the success of many new growers across the country. His generosity and enthusiasm for sharing are unparalleled.

Annually, ASCFG awards the Dave Dowling Scholarship, open to all undergraduate or graduate students working toward a two- or four-year degree, or a graduate degree, in horticulture or floriculture.  Dave juggles president duties with his “day job,” as sales representative and warehouse manager for Ednie Flower Bulb, based in Fredon, New Jersey.

Lennie Larkin

About Lennie Larkin & B-Side Farm

B-Side Farm sits on one colorful acre next to a small rushing creek in Sebastopol, West Sonoma County, California.
The farm uses organic methods to grow a wide variety of old-fashioned, fragrant flowers for use in our design studio and workshops.
Full-service wedding design is a specialty, and by growing most of the flowers used in Lennie’s designs, she’s invested in every aspect of the process from planting the seeds, to caring for and picking the flowers, to putting the finishing touches on the bridal bouquet before it’s carried down the aisle (a favorite moment, every time).
On-farm workshops offer chances for the public to come out to the farm and get their hands dirty. Workshops include all aspects of flower gardening and floral design – from centerpieces for the kitchen table, to elevated arrangements for special events, to crash courses in flower farming.

B-Side Farm

About Lennie Larkin

Lennie came to farming and flowers from a background in social work and adult education. Naturally, B-Side Farm has quickly become an educational farm where Lennie not only grows and designs with flowers, but teaches others how she’s doing what she’s doing. B-Side Farm workshops are designed to meet every student where they’re at and encourage them to dive a little deeper into the world of flowers – whether in the garden or design studio. The B-Side Blog is a growing resource for both of these arenas.
Before staring B-Side, Lennie spent two years at the UCSC Farm and Garden, and then moved on to run the educational farm at Petaluma Bounty where she taught the public to grow crops for the local community for three seasons. Before that (in what feels like a past life) she worked in refugee resettlement in her hometown of Boston, translated a novel in Brazil, and took advantage of her final season NOT farming by hiking the Appalachian Trail.
Lennie has now calmed the wanderlust and settled happily in Sonoma County where she runs the farm, is the West Coast Director for the Association of Specialty Cut Flower Growers, and teaches flower farming and horticulture at Santa Rosa Junior College. Lennie is a past guest of this podcast

Flowers and floral design by Lennie Larkin, B-Side Farm & Floral Design

Links:

Instagram: @b.side.farm.flowers
My website: www.b-sidefarm.com
Lennie’s blog post summarizing her OSU Small Farms Conference presentation: 
www.b-sidefarm.com/b-side-blog/how-to-become-a-farmer-florist
Classes and workshops:
www.b-sidefarm.com/workshops

Thanks so much for listening today. The Slow Flowers Podcast has been downloaded more than 162,000 times by listeners like you.

THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com.

Longfield Gardens has returned as a 2017 sponsor, and we couldn’t be happier to share their resources with you. Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com

Music credits:
Additional music from:

audionautix.com

Episode 285 Dandelion House Farm’s Debbie Bosworth and the New England Farmer-Florist Connection

Wednesday, February 22nd, 2017
Today's guest is Debbie Bosworth, owner of Dandelion House Flower Farm in Plymouth, Massachusetts

Today’s guest is Debbie Bosworth, owner of Dandelion House Flower Farm in Plymouth, Massachusetts. She worked with a graphic designer to create her logo, inspired by vintage flower seed packet art.

slide15 When I compiled the Floral Industry Insights for 2017, a forecast of the most exciting shifts taking place in the progressive Slow Flowers Movement, I highlighted micro-regionalism as a continuing occurrence gaining more momentum.

As I record today’s introduction, I’m getting ready to drive to Corvallis, Oregon, to join the Pacific Northwest Cut Flower Growers’ 3rd annual meet-up.

And the Ohio Flower Farmers are meeting this weekend, too — I should know because Susan Studer King of Buckeye Blooms asked me to donate books and send material to share with the attendees.

 

Debbie's brand and labeling come together to communicate local flowers.

Debbie’s brand and labeling come together to communicate local flowers.

Designer-backyard flower farm, Debbie Bosworth

Designer-backyard flower farm, Debbie Bosworth

Increasingly, flower farmers, farmer-florists and floral designers eager to make local and regional connections are finding each other.

Debbie Bosworth, today's guest, is a backyard flower farmer based in New England.

Debbie Bosworth, today’s guest, is a backyard flower farmer based in New England.

And today’s guest is behind this taking place in New England. Please meet Debbie Bosworth of Dandelion House Flower Farm, based in Plymouth, Massachusetts.

Like many of us, she and I met through social media. We corresponded and even planned a phone call last year, as Debbie was pursuing her business brand, “Backyard Flower Farming.”

Debbie grew up in Northern Nevada and Texas, and she migrated to New England 10 years ago with her Yankee husband of 20 years.

She went from career gal to being a creative homeschooling mom of two. She and her family are now firmly planted in the historic coastal town of Plymouth and they spend part of each summer in a tiny, off–grid beach cottage named “The Sea Horse.”

Debbie says her passions include growing and designing with seasonal flowers cut flowers, WRITING, ORGANIC  gardening, PAINTING and repurposing VINTAGE  furniture,
PHOTOGRAPHY, wholesome COOKING and tending to her flock of backyard CHICKENS.

She is an active blogger, and regular contributing writer for: the print edition of MaryJanesFarm Magazine; MaryJanesFarm Beach farmgirl blog, Community Chickens, a blog for Mother Earth News and Grit, and edible South Shore and South Coast Magazine, online and print editions. And she has contributed in the past to the Field to Vase blog.

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She says: “I’m passionate about the domestic Slow Flowers Movement.  In March of 2012 we removed a large area of sod in our backyard and planted 600 square feet of classic heirloom cut flowers, herbs and fillers. We are dedicated to using fresh, local sustainably grown flowers from our farm or nearby farms for design work. We sells flowers at the Plymouth Farmers Market in July, August and September and we provide flowers for small local weddings and events.”

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As you will hear, last year, Debbie created the New England Farmer-Florist Connection, which now has 240-plus members across the entire region.

On March 25th she and others will host the first regional “meet and greet” at Salted Root Farm in Marshfield, Massachusetts. I know you’ll be warmly welcomed if you’re in the area and want to connect with like-minded Slow Flowers folks. Jill Landry of Beach Plum Flora, Monica O’Malley-Tavares of Prince Snow Farm are co-hosts and Anna Jane Kocon of Little State Flower Co. will be the special guest speaker. Debbie reports that there will be donations from Slow Flowers, Neptune’s Harvest, Floret, Kraft Paper Company and other supporters. I hope you can check it out if you’re in the area.

A gallery of images from Dandelion House Flower Farm.

A gallery of images from Dandelion House Flower Farm.

After our interview concluded, Debbie sent me a lovely email and she asked me to share it in our show notes here. She wrote:

“One of the things I wanted to say was how your books, The 50 Mile Bouquet and Slow Flowers have ( and continue to ) inspire me. The first Flower Farming book I read before I ever planted my first seed was The Flower Farmer, by Lynn Byczynski, directly followed by your two books. I loved Lynn’s book but your books really spoke to the sustainable gardener/farmer in me and really helped to solidify me on my new path as a farmer/florist and the larger commitment to being a part of the slow flowers movement!”

Follow Debbie Bosworth at these social places:

Dandelion House Flower Farm on Facebook

Dandelion House Flower Farm on Pinterest

Dandelion House Flower Farm on Instagram

Thanks, Debbie! So much of what I am compelled to do as a storyteller is driven by passion, not by financial compensation. It’s gratifying to have that feedback from you. The Slow Flowers Podcast has been downloaded more than 160,000 times by listeners like you.

THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

2017SponsorBlock
Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens has returned as a 2017 sponsor, and we couldn’t be happier to share their resources with you. Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music credits:
That Old Harpoon; Bending the Reed by Gillicuddy
Licensed under Attribution-NonCommercial 3.0 International License.
Additional music from:

audionautix.com

Episode 284: Wedding Coordinator Aimée Newlander and the new Slow Weddings Network

Wednesday, February 15th, 2017
Slow Flowers designed by Bonny Doon Garden Co. for Aimée's Slow Weddings clients

Slow Flowers designed by Bonny Doon Garden Co. for Aimée Newlander’s Slow Weddings clients

Valentine’s Day is over — are you ready to relax and celebrate your success?!

I hope so! If you’re looking  for a great way to invest in yourself and feed your creativity in a new way, please join Anne Bradfield and Jason Miller and me at the upcoming Slow Flowers Creative Workshop. It will take place in Seattle on March 6th and 7th and you can find a link to more details here. This intimate 2-day event is designed for creatives to boost their powers of language, narrative and storytelling — on the page and on video. We’re excite to share our expertise and help you develop your business and your brand – so check it out.

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Before we get started with today’s interview featuring a fantastic guest, I want to share a big announcement with you.

Please put Sunday, July 2nd on your calendar and save the date to join me in Seattle at the first SLOW FLOWERS SUMMIT, a one-day conference that I’m calling a “TED talk for flower lovers.”

For years, I’ve been talking with a few of you about producing a “slow flowers summit,” essentially devoting time and space to gather thought leaders and change agents to discuss the momentum of the Slow Flowers Movement.

Now, the timing is right to hold such a forum. The 2017 Slow Flowers Summit achieves and recognizes many things.

00581_DP_AFW_Badge_2017 First, it coincides with American Flowers Week, our third annual campaign to promote domestic flowers, farms and florists, scheduled again to take place June 28 through July 4th. Holding the Summit during American Flowers Week allows us to celebrate and recognize the mission of Slow Flowers.

Second, it allows people attending AIFD, the American Institute of Floral Designers annual conference in Seattle that week, to access high-quality, substantial American-grown educational programming that they will not obtain at their conference.

And third, this year’s timing allows us to bring in keynote speaker Amy Stewart to commemorate the 10th anniversary of her influential book, Flower Confidential. So many of you were inspired to change your own relationship with flowers after Amy published Flower Confidential in 2007 and we’re thrilled to bring her to the Summit.

Our other speakers are pretty amazing, too. We have Teresa Sabankaya of Bonny Doon Garden Co., a past guest of this podcast and the florist originally profiled by Amy in her book. We’re honored to welcome award-winning garden blogger and author Chantal Aida Gordon of The Horticult blog, who will moderate a panel on Diversity in the Floral and Horticulture industries. She’ll be joined by some great friends of Slowflowers.com, Leslie Bennett, principal of Pine House Edible Gardens in Oakland, Riz Reyes of RHR Horticulture in Seattle, also a past guest of this podcast, and floral artist Nicole Cordier Wahlquist of Grace Flowers Hawaii.

Emily Ellen Anderson of Seattle’s Lola Creative will speak about “reinvention,” sharing her transition from landscape architect to floral and event designer, and our favorite flower rebel Lisa Waud of pot & box will bring the insights from her experience with The Flower House and Detroit Flower Week to lead a conversation on nurturing creativity. Emily and Lisa are both past guests of this podast.

All of these important voices will be shepherded through the day by our very charming and charismatic master of ceremonies, James Baggett. He’s a top editor at Country Gardens and Better Homes & Gardens and is one of the most devoted to publishing my stories about flower farming across the U.S. We’re delighted he’ll be joining us as emcee and media sponsor.

In the coming weeks we’ll host many of these speakers as guests, so expect to hear more as we build momentum for American Flowers Week and the Summit. Tickets are $175 for the day and we have a special rate for Slow Flowers members, so check it out.

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Aimée Newlander, wedding coordinator and creator of the Slow Weddings Network

Aimée Newlander, wedding coordinator and creator of the Slow Weddings Network

SlowWeddingsLogo2 Okay, let’s turn to the inspiring Aimée Newlander.

I first met Aimée in March 2015 while visiting Santa Cruz to spend time with Teresa Sabankaya. Teresa put together a little brunch and invited some of the area’s kindred spirits, people involved in the Slow Coast sustainable business community located along the fifty mile stretch of mountains & ocean in the midst of California’s famed coastline.

One of those attending was Aimée, a wedding coordinator with whom Teresa collaborates, when couples who work with Weddings by Aimée order locally-grown flowers for their ceremonies.

Aimée told me she was using “the mindful planner” as a hash-tag and that she planned to soon launch a Slow Weddings forum.

The two of us stayed in touch and continued to exchange ideas as her project took off and last August. When we held a Slow Flowers meet-up in Santa Cruz, Aimee joined us to share more details about the coming launch of the Slow Weddings Network.

Fast forward to last fall and what began as a Facebook Group with 100 members has evolved into the nonprofit Slow Weddings Network.

a SLOW WEDDING, Santa Cruz-style

a SLOW WEDDING, Santa Cruz-style

Here is the description — I think the mission will resonate with many of you in the Slow Flowers community.

We seek to shake up the status quo of the wedding industry, to reclaim the sacred space for couples who are seeking authentic and “present” weddings. But, more than that we are the nexus for a movement that is long overdue. It’s about educating from the inside out.  Own what you are passionate about.  We are about having high standards, education and building and bringing awareness to the masses.  You don’t have to have a fast wedding…. you can be well, enjoy the process and end with a wedding celebration you are present for, participate in, enjoy and will remember for the rest of your life.

“Slow Weddings Network” is a not-for-profit membership organization made up of wedding vendors around the world. Its directory of vendors includes wedding professionals, artisans, musicians and Mom & Pop shops and other small businesses.  Wellness, adventure and other ‘experience’ vendors that will enhance destination weddings are also included.

Artisan sweets, from Slow Weddings Network bakeries and pastry makers.

Artisan sweets, from Slow Weddings Network bakeries and pastry makers.

As founder and executive director of the Slow Weddings Network, Aimée Newlander wears many hats. Here is a bit more about Aimée:

She left a very successful career in and around the health and wellness corporate world to pursue a long-standing passion for organizing and managing events. That led to the founding of Weddings by Aimée in 2009 and her ‘mindful planning’ approach.  She knows that educating couples on how to feel prepared and organized for their ceremony and how to prioritize choices is so important.  Her business quickly grew, thanks to creativity and possessing a true artistic flair that has helped organize all types of individualized weddings — from intimate and organic affairs to glamorous and opulent occasions.

Aimée’s professionalism, warm personality and superb eye for detail means that couples and their families are able to truly relax and enjoy the planning process without having to worry about a thing on wedding day. Aimée considers herself a “Destination wedding planner”, specializing in areas such as Lake Tahoe, Big Sur, Carmel, California coastline as well as International locations (Italy, France, Mexico).

“Team” is a big part of who Aimée is, from her time playing international Soccer, to her passion for collaborating with other vendors at her events. She has managed budgets in the hundreds of thousands of dollars, cultivated stakeholder relationships for large scale events, and offers expertise in venue sourcing and procurement.

One of Aimée’s passions is developing venues from a raw space, molding a larger vision from scratch. She’s applied her passion, vision, and skills to founding the Slow Weddings Network, and hopes to see the global movement grow into a well known organization.

Dreamy venues and beautiful attire for Slow Weddings ceremonies.

Dreamy venues and beautiful attire for Slow Weddings ceremonies.

Follow and find Weddings by Aimée and the Slow Weddings Network at these social places:

Slow Weddings on Facebook

Slow Weddings on Instagram

Weddings by Aimee on Facebook

Weddings by Aimee on Instagram

The Slow Flowers Podcast has been downloaded more than 158,500 times by listeners like you.
THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

2017SponsorBlock

Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens has returned as a 2017 sponsor, and we couldn’t be happier to share their resources with you. Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at shellandtree.com.

Music credits:
Harpoon by Gillicuddy
Licensed under Attribution-NonCommercial 3.0 International License.
Not Drunk by The Joy Drops
http://freemusicarchive.org/music/The_Joy_Drops/Not_Drunk_EP
https://creativecommons.org/licenses/by/4.0/
Additional music from:

audionautix.com

Episode 283: Harmony Harvest Farm and Floral Genius

Wednesday, February 8th, 2017

1459132956 I’m so delighted to share today’s conversation with three women representing two generations of the Auville Family. Between them, they own two floral businesses.

Mom Chris Auville and daughter Jessica Hall operate Harmony Harvest Farm with their spouses (Chris’s husband and Jessica’s dad Martin Auville and Jessica’s husband Brian Hall).

And as you will hear in part two of this episode, Jessica and her sister Stephanie Auville have just launched Floral Genius, the reincarnation of a product line previously owned and marketed by Dorothy Biddle Service.

FloralGenius_CMYK_Main Here’s the Harmony Harvest Farm story, excerpted from the farm’s web site:

With a deep desire to set roots in a farm setting within the Shenandoah Valley of Virginia, Brian and Jessica, coupled with her parents, Martin and Chris Auville, created the vision for Harmony Harvest Cut Flower Farm.

In 2011 they purchased a historic 1890 farmhouse with a bank barn on 20 acres of fertile rolling fields. Only a few miles down the road from Jessica’s parents, it was the perfect homestead for Jessica and Brian to begin living out their dream.

Jessica Hall, chief flower grower, and partner in Harmony Harvest Farm, seen against the beautiful rural backdrop of the Shenandoah Valley, Virginia

Jessica Hall, lead floral designers, Master Gardener, and partner in Harmony Harvest Farm, seen against the beautiful rural backdrop of the Shenandoah Valley, Virginia (c) Picture Perfect Photography

 

The farm's historic "bank barn."

The farm’s historic “bank barn.” (c) Picture Perfect Photography

At that point, the work really began as each played an impressive role in designing water systems, building walk-in coolers, studio buildings, new entrance roads and greenhouses.

Over the past few years, not only has Harmony Harvest’s business and fields grown and expanded, but so has the Hall family.  When Jessica and Brian embarked on their cut flower farming journey, they had one child Adelaide Catherine.  Now, the picture is much different.  Adelaide became a big sister to firecracker Marion, and most recently twin brothers, Lincoln and Levon arrived.  While the business has flourished, so has their family of 6!

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Ranunculus inside one of the farm’s growing structures.

Weddings by Harmony Harvest Farm

Weddings by Harmony Harvest Farm

Harmony Harvest currently grows intensively on 3 acres and operates 3 growing houses, with plans to expand that in the coming season.  With over 200 different botanical offerings, the farm’s decadent selections, not to mention its heart and soul, are poured into each bloom grown and marketed.

With an eye for floral design, Jessica’s ability to arrange the bounty of the fields was a natural complement to the farming side of their business right from the start.  She has always had an artistic flair and dabbled in many creative mediums before finding her passion with the most fragile of paints — flowers. Having spent her teenage years working in a flower shop and taking design classes, she admits to never imagining having a floral profession until the farm came along.

Jessica Hall (left) and Jessica and Brian with their family of four.

Jessica Hall (left) and Jessica and Brian with their family of four.

Jessica Hall
As Lead Designer and Master Grower, Jessica is passionate about her client’s personal story. A vibrant and creative soul, she dabbles in all things magical.  She grew up in an agriculturally rich family, where tending to and growing a garden were everyday tasks and nurturing nature was instilled at an early age.

She pursued her love of growing and designing by majoring in horticulture at Virginia Tech. Jessica and Brian met there and together they decided to forge a path and build their own business and work in a family setting.

Today, Jessica runs the day-to-day operations on the farm, leads all the floral design projects, and is the mother of four children.  In just a few short years, they have quadrupled their growing space, added lots of new botanical selections to their floral availability list, and created a humming, growing rhythm for their farm and family.

Jessica admits on her web site:

People say my passion is contagious. If that’s the case, we are all doomed to have an oversized cutting garden and an insatiable thirst to paint with nature.

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Chris Auville. Don'tcha love how she and Jessica have such similar smiles?

Chris Auville. Don’tcha love how she and Jessica have such similar smiles?

Chris Auville
Chris Auville, Chief Flower Officer, is the business manager for Harmony Harvest Farm. If you have ever communicated with Harmony Harvest, be it by email, phone, or in person, Chris has most likely greeted you.  Chris corresponds with clients, schedules appointments, produces quotes, and coordinates floral aspects for wedding days and other events.

With a MBA and over 30 years of business experience, Chris is a perfect fit for the farm’s sales and business operations.  From working with brides to creating grocery store contracts, Chris gets it done.

Also serving as Mom to Jessica a Nana to her grandchildren, Chris plays an important role as they all work together under the family business umbrella. As a mother–daughter duo, Chris and Jessica are grateful to work together and complement each other with their backgrounds and experiences.

FLORAL GENIUS

IMG_5644 In part two of this podcast, you’ll hear from Stephanie Auville, Jessica’s sister, who joins us on the line.

The two wanted to honor their late grandmother’s legacy and they wanted to make her proud. A few weeks later a door opened on their future and they decided to walk through it.

Jessica and Stephanie purchased the manufacturing rights and all equipment to mold, make, package, and sell all styles of metal pin frogs.  They’ve named the new manufacturing enterprise Floral Genius.

As we discuss, the floral frog production has been part of the Dorothy Biddle Company for many years. Reintroduced as Floral Genius, Jessica and Stephanie are honored to take over the reins and continue to bring quality and innovative tools to the market for all designers.

Under the leadership of Jessica and Stephanie, Floral Genius will continue as the leading U.S. manufacturer of pin, pin cup and hair pin flower holders. These sustainable, no-rust frogs make brilliant designs . . . “Genius.”

Naturally, there are some great synergies between Harmony Harvest Farm and Floral Genius, although they will operate as separate businesses, both housed at Harmony Harvest Farm. The next few months will entail moving large machines, learning production and building a website.

As Jessica recently wrote on her blog, “I fell head over heels for flower frogs while studying methods of construction with leading designers.  Flower frogs allow for the depth and wild abundance synonymous with luxury garden style design. We hope to give everyone the tools they need to create abundant beauty. From flowers to frogs, I’ve got you covered!”

Find Harmony Harvest Farm and Floral Genius at these social places.

Find Harmony Harvest on Facebook

Follow Harmony Harvest on Instagram

See Harmony Harvest on Pinterest

Catch up with Harmony Harvest on Twitter

Follow Floral Genius on Instagram (this is a brand new feed)

Thanks so much for joining me today. The Slow Flowers Podcast has been downloaded more than 155,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

2017SponsorBlock Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens has returned as a 2017 sponsor, and we couldn’t be happier to share their resources with you. Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at shellandtree.com.

Music credits

Blue Jay
by Blue Dot Sessions
http://www.sessions.blue
https://creativecommons.org/licenses/by-nc/4.0/

Episode 282: Got Peonies? News from the Alaska Peony Growers Association Conference

Wednesday, February 1st, 2017
A bridal bouquet featuring flowers from Alaska Peony Cooperative farms

A bridal bouquet featuring flowers from Alaska Peony Cooperative farms

Interior (Fairbanks), Central (Mat-Su Valley) and Homer (Kenai Peninsula)

Interior (Fairbanks), Central (Mat-Su Valley) and Homer (Kenai Peninsula)

If you’re as smitten with peonies as I am, this episode is just for you.

I’m delighted to share five short conversations with people involved in Alaska’s cut peony industry — all who attended the end-of-January Alaska Peony Growers Association winter conference in Fairbanks.

The conference invited me to speak to the 125-plus attendees about the Slow Flowers Movement and to share my insights and forecast about the American grown floral landscape. It was a great conference with so many passionate and motivated flower farmers, suppliers, educators and research experts.

This will be a longish episode, so to keep things moving along, I’ll introduce all seven guests to you now; and then each interview will flow from one to the next with a brief introduction.

In this order, you’ll meet:

Rita Jo Shoultz, a past Growers' Cup Winner from the Alaska Peony Growers Association, with some of her beauties.

Rita Jo Shoultz, a past Alaska Peony Growers Association “Growers’ Cup Winner,” with some of her field-grown varieties.

Rita Jo Schoultz, of Alaska Perfect Peony in Fritz Creek, Alaska, and the Alaska Peony Marketing Group in the Homer area. Alaska Perfect Peonies is a Slow Flowers member and Rita Jo and I serve together as members of the American Grown Counsel for Certified American Grown Brand.

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Chris Beks, left, with his wife Elizabeth, and her parents Ron and Marji Illingworth, partners in North Pole Peonies + a view of their fields and a beautiful peony.

aapeonies_logo Chris Beks, of North Pole Peonies in North Pole, Alaska, and Arctic Alaska Peonies Cooperative, a major sponsor for Slow Flowers, including this podcast. The photos above are from my 2012 visit to North Pole Peonies when I first met Chris and his family.

That experience included a fabulous farm tour and dinner at the home of his in-law’s, Marji and Ron Illingworth, early Alaska peony farmers.

(Left), Camden on peony planting day; (Right, from top), Kellly and Camden; winter at Wasilla Lights Farm

(Left), Camden on peony planting day; (Right, from top), Kelly and Camden; winter at Wasilla Lights Farm

Kelly Dellan of Wasilla Lights Farm, with her sunflower crop

Kelly Deller of Wasilla Lights Farm, with her sunflower crop

Mother-and-son team Kelly Deller and Camden Deller from Wasilla Lights Farm in Wasilla, Alaska, which is located in the Matanuska Valley in Central Alaska.

When I met them and found out that 15-year-old Camden was the force behind the farm’s peony venture, and that this was the third annual Alaska Peony Growers winter conference he’s attended, I knew I wanted to share his story with you.

There are a lot of inspiring young farmers, but not that many who started their career while still in middle school! Mom Kelly is to be congratulated for nurturing Camden’s passion. She wrote this on the farm’s web site: Our teenage son thought growing peonies was a must-do idea and never let go of the thought. It didn’t take too much convincing from him to start making plans for our own peony farm. Who knew I’d eventually be growing a field of these beauties?!

Lush pink buds from Alaska Peony Cooperative farms

Lush pink buds from Alaska Peony Cooperative farms

Farm views: left, top, bottom

Views from Alaska Peony Co-op member farms: left, Far North Peonies; top, Mt. McKinley Peonies; bottom, Giggly Roots Gardens

smAPC Logo 2 Martha Lojewski and Maureen Horne-Brine of Alaska Peony Cooperative which includes farms in Matanuska, Susitna and Eagle River Valleys in Central Alaska.

Martha is the sales manager and also owns Mt. McKinley Peonies in Willow. Maureen handles social media for the co-op and owns Far North Peonies in Sunshine, Alaska.

Beth Van Sandt in her upper peony field at Scenic Place Peonies.

Beth Van Sandt in her upper peony field at Scenic Place Peonies.

and finally, my good friend Beth Van Sandt of Scenic Place Peonies in Homer, and the Alaska Peony Marketing Group. Scenic Place Peonies has been a member of Slow Flowers since we launched in May 2014.

Beth shares quite a bit of information about the upcoming events and activities that may lure you to Alaska at the end of July 2017. She and her husband Kurt Weichand are opening up their farm, Scenic Place Peonies, will play host to the first-ever Field to Vase Dinner held in Alaska on Saturday, July 29th.

F2VScenic As you will hear us discuss, the amazing al fresco dinner will serve up delicious local seafood and all-local flowers, including peonies and you can find ticket details here.

Beth and I discuss several other bonus events taking place during the peony-filled weekend, including a private floral design workshop with Ariella Chezar, featured designer for the Field to Vase Dinner.

This will be an incredible opportunity to study in a small-group master class with one of the most inspiring and inventive floral artists of today. Ariella is a past guest of this podcast and I adore her aesthetic and ethos.

Beth personally invited Ariella to design the Field to Vase Dinner and host the workshop the day prior to the dinner. The Friday, July 28th, workshop details will be announced soon, so if you’re interested in learning more, sign up here for Ariella’s 2017 workshop announcements.

And on Sunday, July 30th, there will be a special post-dinner tour of the peony farms of Homer, Alaska. They include Alaska Perfect Peony, Chilly Root Peonies, Scenic Place Peonies, all members of Slowflowers.com, and Joslyn Peonies. I have visited all of these farms and I promise, you will be blow away by the beauty of the flowers, the breathtaking scenery, and the incredible talent of the farmers.

Seriously the most spectacular sight I've ever witnessed: Peony fields in the foreground. . . Glaciers in the distance!

Seriously the most spectacular sight I’ve ever witnessed: Peony fields in the foreground. . . Glaciers in the distance!

Close to perfection

I came home from Alaska with these luscious peonies – and it seemed as if no other flower could compete for room in the vase.

I’ve been reporting on Alaska Peonies for nearly five years and if you’re interested in some context and history, you may want to go back and listen to my prior episodes about those beautiful flowers and the people who grow them.

Episode 102 from August 2013, Peonies from America’s Last Frontier (Episode 102)

Episode 154 from August 2014,  Debra & Christina’s Alaska Peony Adventure (Episode 154)

You can also find a link to my story: America’s Last Flower Frontier in September 2012, prior to launching the Slow Flowers Podcast.

 

(c) Mary Grace Long photography

(c) Mary Grace Long photography

The Slow Flowers Podcast has been downloaded more than 152,500 times by listeners like you.

THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

 

2017SponsorBlock Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

A big bouquet of thanks goes to Longfield Gardens… providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at shellandtree.com.

Music credits:
Manele; Flagger
by Blue Dot Sessions
http://www.sessions.blue
https://creativecommons.org/licenses/by-nc/4.0/

Slow Flowers Creative Workshop Comes to Seattle!

Sunday, January 29th, 2017

00539_dp_creativeworkshop_flor-01

Anne Bradfield, Floressence

Anne Bradfield, Floressence

I want to invite you to join Anne Bradfield of Floressence and me for a special two-day Slow Flowers Creative Workshop on Monday, March 5 and Tuesday, March 6 at Floressence Studio in Seattle.

This workshop draws from my florist-focused curriculum, which combines “floral memoir,” storytelling for web and digital media (including on camera). In 2016, I partnered with experienced design educators to lead the workshop in Santa Cruz, Sonoma County and Raleigh, North Carolina.

Many of our Seattle Slow Flowers members have asked when I’ll lead the workshop here. Now’s the time to sign up, folks!

The format’s success allows non-writers to unlock your voices as we use new techniques and exercises to communicate our values, mission, brand and aesthetic. The workshop is designed to give floral creatives more tools for everything from blogging and newsletter-writing to handling media interviews.

sm_DebraPrinzing-179

Debra Prinzing, Slow Flowers

One of the very special elements of our workshop is the addition of video and audio interviews. We’ve asked Jason Miller, who has a background in film and documentary production, to partner with us.

You will leave our workshop having filmed a 1- to 2- minute autobiographical interview that depicts your floral design aesthetic/style, as well as you telling your story as a creative individual.

I’m so excited for you to have a short clip that you can use on your web site, on social media, and to share with potential clients. It will be a marketing tool designed just for you, with you as the star!

All the details are listed below, as well as the schedule.

On Day One, we’ll get down and dirty with our powers of observation, description, memoir- and narrative-writing with me.

On Day Two, Anne will lead our floral design exercise, sharing her story and creative philosophy to help everyone embark on designing an arrangement that expresses individual style.

During both days, Jason will be on hand and behind-the-scenes, capturing lovely footage that will ultimately be edited into his final video for your use.

The two-day workshop including everything outlined here is $1,150. Members of the Greater Seattle Floral Association and Slowflowers.com are invited to enjoy a Member Discount of $995. This is an incredible value — as you know, it’s hard to find a videographer who can work within that budget for an original, professionally-produced clip with music and graphics. We are also happy to arrange a three-part payment plan for budgeting purposes.

For more details, you can contact me at 206-769-8211 or debraprinzing@gmail.com

Stretching our floral vocabulary with a writing exercise!

Stretching our floral vocabulary with a writing exercise!

What is the Creative Workshop?

This valuable experience is designed to help you clarify, document and communicate your personal artistic messaging as a floral/creative professional. In a safe, supportive and intimate setting, our small group will spend 48 hours focusing on YOU! We’ll go deep into Slow Flowers “brand building” as each participant finds his or her own voice as a floral storyteller. Here is what we will cover:

  • Evoke and express your personal story as a creative individual
  • Play with words to describe the natural world’s color, texture and form
  • Tell your Flower Memoir as Metaphor for your Brand
  • Flex your Sensory Muscles
  • Enhance your brand with key distinctives in words and images that define you
  • Storytelling on camera for unique online content
  • Storytelling in a media pitch — learn how to be a resource for targeted media
  • Storytelling on the Slow Flowers Podcast

Read more about past workshops here and here.

More details and your registration here.

Episode 281: The Pursuit of Local Flowers in Florida with Lindsey Easton and Annie Schiller

Wednesday, January 25th, 2017
Annie Schiller of From left: William's Wildflowers, Lindsey Easton of L. Easton + Co., and Debra Prinzing of Slow Flowers

Annie Schiller of From left: William’s Wildflowers, Lindsey Easton of L. Easton + Co., and Debra Prinzing of Slow Flowers

WWLogo leaston-logo-web-16 Today’s podcast features two voices from a new chapter in Florida’s cut flower industry, Lindsey Easton of L. Easton + Co. based just north of Tampa Bay and Annie Schiller of William’s Wildflowers in Sarasota.

The three of us met and recorded this podcast episode on January 12th at the Oxford Exchange in Tampa, which was centrally located — about one hour in different directions for Lindsey and Annie.

Florida is a huge state with numerous gardening zones and microclimates, but there is a common thread that resonates with anyone in Florida agriculture — which includes the reality of humidity, tropical rains and high temperatures.

And unlike most of the rest of the country where flower farmers are just thinking about planting seeds and roots, Florida cut flower farmers are in their busier season because their peak blooms thrive in the cooler winter and early springtime.

Screen grab from Lindsey's feed ~ makes me happy!

Screen grab from Annie’s feed ~ makes me happy!

My trip to Florida was at the invitation of the wonderful folks at the Boca Grande Garden Club, a vibrant, intellectually curious, engaged group of people who love the region, who care about conservation and sustaining Florida’s fragile environment. They invited me to share the Slow Flowers story with them, which I did the day prior to meeting Lindsey and Annie.

I loved my visit and I loved seeing the wilder beauty of the Florida Gulf Coastline. I toured a few cool botanical gardens while driving up and down that coastline, and I even brought home two gorgeous species bromeliads (in a carry-on tote) to satisfy my newfound passion for tropicals, along with some amazing seashells collected with permission from Boca Grande.

In a state known for agriculture, including everything from ferns and foliage galore to citruses and tropicals, it is sad to realize that the cut flower industry is proportionally very small compared to so many other states.

Yet, a dynamic collective of farms that specialize in cut greenery and ferns put Florida in the top 5 states for floriculture. There is even one amazing cut clematis farm called Roseville Farms, but small-scale flower farming a la Slow Flowers is rare.

It is rare, but returning, thanks to people like Lindsey and Annie, farmer-florists who are innovative and experimental. There’s no playbook — they are making it up as they go along through experimentation, trialing, plugging into other communities like Master Gardeners (for Lindsey) and the Native Plant community (for Annie).

Farmer-florist Lindsey Easton

Farmer-florist Lindsey Easton

Pretties from Lindsey's Instagram feed

Pretties from Lindsey’s Instagram feed

Stylish packaging and marketing reveals Lindsey's background in art and interior design

Stylish packaging and marketing reveals Lindsey’s background in art and interior design

Before we turn to the interview, here’s a bit more about Lindsey Easton:

As she writes on her web site, Lindsey’s childhood was spent amongst the farm fields of the Midwest. That instilled in her a love of wide open spaces which allowed freedom to create and dream. Originally a fine arts major turned interior design major, her passion is in the creative process. Having spent the last decade working in the design field with excellent mentors and peers, Lindsey reconnected with her agricultural roots after having two children and seeking ways to get closer to where she started.

That’s when L. Easton & Company was born. Her farm and studio are a celebration of the seasons, of cultivating beautiful blooms and creating a wonderful childhood for my children. She and her husband consider themselves lucky to raise their family on a beautiful piece of land and she is excited to share it with her clients and community. L. Easton & Co.’s brand is “grown, gathered, styled.” 

Follow Lindsey at these social places:

Lindsey/L. Easton + Co. on Facebook

Lindsey/L. Easton + Co. on Instagram

Love this sweet pic of Annie Schiller, with a couple of my books xoxo

Love this sweet pic of Annie Schiller, with a couple of my books xoxo

The "wild" design work of Annie Schiller (Florida, left) and Rachel Andre (New York, right)

The “wild” design work of Annie Schiller (Florida, left) and Rachel Andre (New York, right)

Annie Schiller is a returning guest so you may recognize her from last April when I featured a conversation about Williams Wildflowers, and the twin, sister-run design studios, one in Florida (which Annie leads) and one in upstate New York (which Rachel Andre leads). That conversation centered on their philosophy of integrating wildflowers and native plants into beautiful floral design, drawing from their respective regions.

Annie has worked at Florida Native Plants Nursery in Sarasota, Florida, for five years, a destination co-owned and operated by her mother Laurel Schiller, a wildlife biologist with an extensive background in  higher education and in the native plant world.

Annie was born in the Bronx and raised in both Chicago and in Florida. She designs butterfly gardens, grows and maintains native and Florida-friendly plants, designs and maintains social and print media (including Williams Wildflowers’ web site) and that of Florida Native Plants. She is interested in wildlife and edible gardening, permaculture, homesteading, vermicompost, sustainable practices, eco art, and floral design. Annie has a background in visual art, art history and graphic design from Florida State University and from her years spent living and working in New York City. Annie currently arranges and designs wildflower bouquets for the Florida branch of William’s Wildflowers.

Follow Annie at these social places:

William’s Wildflowers on Facebook

William’s Wildflowers on Instagram

Listen to Annie on Micro-Macro-Enviro Radio

This podcast shares an update on Annie’s work, and introduces the two young women to you and to each other. I loved being the connector to bring them together and it left me feeling a warm place in my heart for these intrepid flower farmers in Florida. I hope to return soon!

Hurrah!!! We've hit the 150,000 mark for listener downloads this week! THANKS everyone!

Hurrah!!! We’ve hit the 150,000 mark for listener downloads this week! THANKS everyone!

The Slow Flowers Podcast has been downloaded more than 150,000 times by listeners like you. How about that, folks?!

THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org. And PS, Certified American Grown is the producer of the Field to Vase Dinner Tour, now in its 3rd year. Last week saw the announcement of the 7 venue for 2017, and you can find a link to that calendar of events at Debraprinzing.com. I’m very excited that three of the seven venues are Slow Flowers members, so check it out and plan to attend!

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com.

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

A big bouquet of thanks goes to Longfield Gardens… providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at shellandtree.com.

Music credits:
Parapassargada
by Zoe
Licensed under Creative Commons Attribution-NonCommercial-NoDerivs 3.0
Brass Buttons; Cradle Rock
by Blue Dot Sessions

Episode 279: The Boutique Flower Shop with Portland’s Hilary Horvath

Wednesday, January 11th, 2017
Hilary Horvath designs an impromptu bouquet for a customer at her eponymously-named shop inside Portland's Alder + Co.

Hilary Horvath designs an impromptu bouquet for a customer at her eponymously-named shop inside Portland’s Alder + Co.

hh_10_img_5048 We’ve had some amazing extended episodes in the past month and now it’s time to return to our familiar format of single conversations with singular individuals.

This week’s guest is Hilary Horvath of Portland’s Hilary Horvath Flowers.

Airing today’s conversation with Hilary is a timely follow-up to last week’s episode when we released our 2017 Floral Insights and Industry Forecast.

If you missed that episode, take a moment to download and hear the many things happening as the Slow Flowers Movement disrupts and shifts the way flowers are grown, marketed and used by designers. You can find a link to a PDF of the Report here.

In that report, I cited a renaissance taking place among with brick-and-mortar flower shops in markets across the country where main street mom-and-pop florists are closing their doors. Hilary Horvath Flowers embodies the new flower shop model — and I’m delighted to share her story with you today.

hilary_horvath_flowers_3

I’m not sure how we first met, but recently, I was looking through photos from a Little Flower School of Brooklyn workshop that came to Schreiner’s Iris Farm in Oregon a few years ago and there was Hilary in my gallery of images. I had forgotten that we met taking that lovely design workshop together.

Hilary Horvath Flowers inside Alder + Co.

Hilary Horvath Flowers inside Alder + Co.

hh_8_img_5045

Since then, I’ve visited her beautiful flower shop, which resides just inside the entry of Alder + Co., a perfectly curated emporium for clothing, accessory, home, jewelry, paper and textiles — and Hilary’s flowers.

Located on 10th & Alder, on the hip and happening edge of downtown Portland, Hilary Horvath’s flowers spill out onto the sidewalk and seemingly lure in people moved by the beautiful scene.

hilary_horvath_2

Hilary is dedicated to sourcing the most beautiful flowers to feature in her shop. One of her favorite and distinguished customers has said “not even in Paris are the flowers this beautiful”, and she can believe it as she herself is constantly amazed and inspired by the offerings of the many flower growers with whom she is fortunate to know in the Pacific Northwest.

hilary_horvath_flowers_shop

Hilary started working with Welch Wholesale Florist in Indianapolis, Indiana in 1994. She continued to expand her skills in floral arrangement and styling in retail shops in Indiana and Chicago. Hilary has found inspiration in the landscape of the Pacific Northwest and bounty of local growers for nearly a decade. Her flowers range from wild, natural arrangements to romantic, elegant bouquets.

hilary_horvath_flowers_1 Hilary arranges flowers for weddings, events, photo shoots and individual and business clients throughout the Portland area. She is also happy to travel to accommodate those living outside of Portland who would like her beautiful and unique arrangements.

You’ll hear in our conversation, recorded a few months ago while we shared a cup of tea at a cafe across from Alder + Co., our discussion of Welch Wholesale Florist in Indianapolis.

hilary_horvath_flowers_peony In another small-world chapter of the life I live in flowers, I met the sisters who run Welch Wholesale in 2015 when I was a guest of the Indianapolis Art Museum. I was there to speak at the Museum’s flower festival and to also teach a design workshop.

It was April – a little early for local flowers in Indiana – but the Museum worked with Welch Wholesale to source as many as they could find for our workshop. I remember how much fun it was to discover how resourceful and caring sisters Nora (Welch) Steinmetz and Annie (Welch) Horvath — they ordered local tulips, ranunculus and anemones — straight from flower farmers nearby!

hh_6_img_5042

Come to find out, this is where Hilary’s roots in floriculture and horticulture began. I love knowing that this 55-year-old family business is part of her foundation in bringing flowers to her Portland customers.

Please enjoy our conversation and these images of Hilary’s beautiful design work. Be inspired by the way seasonal beauty makes its way into her hand-tied bouquets and elegant arrangements.

hilary_horvath_flowers_bouquet Follow Hilary Horvath at these social places:

Hilary on Facebook

Hilary on Instagram

Thanks so much for joining me today.

The Slow Flowers Podcast has been downloaded more than 145,000 times by listeners like you.

THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

sponsor-bar_sept_2016
Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

A big bouquet of thanks goes to Longfield Gardens… providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at shellandtree.com.

Music notes:
Vittoro; Lahaina; Manele
by Blue Dot Sessions
http://www.sessions.blue
https://creativecommons.org/licenses/by-nc/4.0/