Debra Prinzing

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Episode 306: All about Clematis with Linda Beutler, curator of the Rogerson Clematis Collection and author of The Plant Lover’s Guide to Clematis

Wednesday, July 19th, 2017

Linda Beutler, clematis expert, floral designer and author. (c) Loma Smith photograph

Linda is the author of The Plant Lover’s Guide to Clematis.

Last week, we heard from Rebecca Reed, U.S. Sales Executive for David Austin Garden Roses.

I learned so much from Rebecca about these beloved and increasingly popular roses for both the landscape and floral arranging and if you haven’t listened yet, head on over to Episode 305. It’s the perfect lead-in for today’s equally fabulous topic: Clematis.

Because so many of my friends are involved in the Pacific Northwest horticulture community and because I once was deeply embedded in it, serving as the Northwest Horticultural Society’s “Garden Notes” newsletter editor for several years, I have been vaguely aware of the existence of a rare clematis collection taking root outside Portland, Oregon. But I’d never visited the garden where it was housed.

Then last year, I met Phyllis McCanna while speaking to the Portland Garden Club, and she asked me to visit — more than once. Phyllis was gently persuasive with her warm invitations and about a month ago when I found myself driving to Portland for a series of scouting appointments, I arranged to meet Phyllis and see the clematis I’d been hearing about. As it turns out, Phyllis is the board president of the Friends of the Rogerson Clematis Collection, which is located at the historic Luscher Farm, part of Lake Oswego’s Park and Recreation system, outside Portland.

The modern clematis collection at the Rogerson Clematis Collection. I love the way it’s organized like a vineyard!

The display gardens are arranged around the historic Lescher Farmhouse and feature clematis paired with ornamental landscape plants.

Clematis with conifers and ornamental shrubs.

The Friends group was formed in 2005 to ensure that Brewster Rogerson’s amazing collection of clematis would be maintained and nurtured over time. Since then, the collection has grown from a group of beautiful plants in pots to an assemblage of beautiful plants in a delightful garden, now North America’s foremost collection of the genus Clematis.

Clematis, with lavender!

Linda led me on a tour of the modern clematis display.

Its mission is to preserve and foster the Rogerson Clematis Collection in a permanent home, observing its longtime objectives of assembling and maintaining as comprehensive a collection of the genus Clematis as possible, for the advancement of botanical and horticultural research and education and pleasure of all who visit.

I was delighted to reconnect with Phyllis and with my guest today Linda Beutler. Linda is a fifth generation Oregonian and lifelong gardener, who left floral design in 2007 when she signed on as the curator of the Rogerson Clematis Garden.

She is the author of several books, including Garden to Vase, Growing and Using your own Cut Flowers, which Timber Press published in 2007, now out of print but available used on Amazon and at Powell’s Books online. She also wrote Gardening with Clematis in 2004 and The Plant Lover’s Guide to Clematis, which Timber Books published last year.

Clematis with cotinus.

Clematis with barberry.

Clematis with witch hazel.

Linda’s love of gardening began with harvesting strawberries with her grandfather at the age of three, and being given her own plot for radishes and string beans at age five. Her home garden in the Sellwood neighborhood of Portland, Oregon reflects her garden passions, including old garden roses, herbaceous perennials and shrubs for cutting, and her 200 favorite clematis. Linda has been an adjunct instructor of horticulture at Clackamas Community College in Oregon City, OR since 1996. She is the current President of the International Clematis Society and has also been known to dabble in Jane Austen fan-fiction!

Please enjoy this conversation — and stay tuned for a bonus tip from Linda at the end of the interview. Does she or doesn’t she use rubbing alcohol to extend the vase life of her cut clematis?

Enjoy my gallery of photos from my recent visit to the Rogerson Clematis Garden. Find more clematis at these social places:

Rogerson Clematis Garden on Facebook

Download the Clematis for Beginners list from International Clematis Society

The Slow Flowers Podcast has been downloaded more than 212,000 times by listeners like you.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to family of sponsors

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music Credits:

LaBranche
by Blue Dot Sessions
 
Clap Along
by Dave Depper
Additional music from:

audionautix.com

Episode 301: Slow Flowers Summit Preview #2 — meet Chantal Aida Gordon of TheHorticult.com

Wednesday, June 14th, 2017

Get out your crayons: Our American Flowers Week Map of State Flowers!

American Flowers Week and the Slow Flowers Summit are just around the corner — our week-long celebration of American-grown flowers and design begins on June 28th and continues through July 4th — check out americanflowersweek.com for all the cool details, including our just-released Coloring Map of the USA with every state flower designed by Jenny Diaz.

This is free for you to download, print and share with clients and customers this month. Feel free to add your own logo to the PDFs and get promoting! And I’d love to see your finished pages — when you post use #americanflowersweek. See All 50 State Flowers and download pages here.

We’re especially excited around here for the Slow Flowers Summit, which takes place on Sunday, July 2nd in Seattle during the heart of American Flowers Week. You’re invited to participate — and you can find all the details here. Tickets are selling at a brisk pace and it’s time to grab yours!

Learn how to make and dye beautiful ribbons using safe and natural plant dyes.

Susanna Luck, textile artist and floral designer

I’ve heard from many of you heading to Seattle to attend the Summit interested in knowing what else is going on when you’re here.

We’re sponsoring a fabulous one-day workshop held 11 am to 3 pm on Saturday, July 1st the day before the Summit at the Seattle Wholesale Growers Market.

I want to introduce you to Susanna Luck of Nettle Textiles, who’s calling the class The Art of Plant Dyeing.

A Portland textile artist and floral designer Susanna has been making and incorporating hand-dyed ribbons and linens into her design repertoire.

If you’re interested in learning more about naturally-dyed silks, cottons and linens to use in your work, you’ll want to sign up! Find the details here.

As you may know, I’ve invited many of my flower friends and floral crushes who I greatly admire to speak at the Slow Flowers Summit, including today’s guest, Chantal Aida Gordon.

We met virtually several years ago through our mutual friend Jennifer Asher of Terra Sculpture, when Jennifer asked me to share my insights with Chantal about the ins and outs of speaking gigs.

Country Gardens feature on Chantal & Ryan’s TheHorticult.com

When we finally met in person a few years later, I felt like a kindred spirit came into my life. Chantal and Ryan Benoit, her collaborator in the popular blog thehorticult.com, attended one of the Field to Vase Dinners that that I co-hosted in the San Diego area — at the Flower Fields. They endeared themselves further by posting a lovely review of the evening, which included Chantal’s engaging storytelling and Ryan’s beautiful photography.

Stylemakers in Better Homes & Gardens

I very much wanted to bring Chantal for Seattle to moderate a panel on inclusion and diversity in our green worlds of horticulture and floriculture. And she is coming – I’m so jazzed for our attendees to meet her. I was in Southern Cali last month to teach and I met up with Chantal in Los Angeles to record today’s interview.

A self-described plant nerd, Chantal puts a fresh twist on horticulture in her posts and writing.

Chantal Aida Gordon is coming to Seattle to speak at the Slow Flowers SUMMIT

Here’s a little more about her:

Born in Brooklyn and now a resident of LA, Chantal Aida Gordon is the cofounder of The Horticult, a site that covers where gardening intersects with culture—from horticulture and design to cocktails and art. (Bona fides include a spread in The New York Times and “Gardening Blog of the Year” from Better Homes & Gardens.)

Together with Ryan Benoit, they’ve written about community gardens, floral care, and DIY plant habitats.

Outside The Horticult, Chantal’s writing has appeared in The New York Times, Zagat Guide, and American Short Fiction.

Her favorite flowers to grow are epipyllums and her favorite cut flower is the dahlia.

Chantal is wrapping up work with Ryan on their first book How to Window Box, forthcoming from Clarkson Potter in Spring of 2018.

This book will show you how to build and plant window boxes in colorful, fun and inventive ways.

They’re putting a fresh spin on windowsill gardening with plant combinations both classic and unexpected. You can even pre-order How to Window Box on Amazon now!

Follow Chantal at these social places:

@chantalaida_garden

@thehorticult

The Horticult on Facebook

The Horticult on Pinterest

The Horticult on Twitter

 

It’s time to sign up for the Summit and you can find the registration link and more details at debraprinzing.com. The Summit’s mission is summed up in 5 simple but impactful words: We want to Inquire, Inform, Include, Instigate and Inspire!

The information you will gain in a single day at the Summit is an incredible value for just $175 — and members of slow flowers receive a great thank-you rate  of $135.

Your registration includes all lectures and coffee & alight breakfast, lunch and a cocktail reception with speakers — plus a flower lovers’ swag bag and chance to network with the doers and thinkers in our botanical universe.

Oh, and did I mention our signature cocktail? It’s The Herbarium, a concoction featured in our keynote speaker Amy Stewart’s NYT bestselling book The Drunken Botanist!

READ MORE…

Episode 298: Slow Flowers Summit Preview #1 — meet James Baggett of BH&G and Emily Ellen Anderson of Lola Creative

Wednesday, May 24th, 2017

The countdown for American Flowers Week and the Slow Flowers Summit has begun — we’re only five weeks away from the June 28th kickoff of American Flowers Week 2017 and just shy of six weeks from the Slow Flowers Summit, which will take place on Sunday, July 2nd in Seattle.

You’re invited to participate in both — and you can find all the details and links here in this post.

I’ll be previewing as many of our Slow Flowers Summit speakers as possible over the coming weeks. First of all, please meet James Baggett, science and horticulture writer, garden editor at Better Homes & Gardens and a true pioneer in garden media.

I captured this photo of James Baggett in his “happy place” — in a garden. It was the White House Kitchen Garden, which made the moment all the more special! Our colleague, photographer Bob Stefko, can be seen working in the background.

On the road with JAB

James Baggett, showing off the many titles he creates with coworker Nick Crow, his art director. It simply mind-boggling to grasp their huge productivity – and it’s an honor to be one of their writer-producers.

I’ve written and produced stories for this incredibly generous and talented man for years and I count him as a friend. In fact, as I mention often, if given a choice, I’d rather be his friend for life than ever write a single story for him in the future.

James is definitely demonstrating his friendship and support for my passion by agreeing to be our master of ceremonies during the Slow Flowers Summit.

He’s flying to Seattle from his home town, Des Moines, Iowa, where BH&G and its parent company Meredith Corp. are based. As luck would have it, my travels took me to Des Moines last month when Meredith sponsored my lecture at the Wonder of Words festival on Earth Day. While there, I grabbed a short interview with James to share with you.

James A. Baggett has been a garden editor and writer for more than 20 years. In addition to his new role as BH&G’s garden editor, he shaped content at Country Gardens® magazine as its editor in chief for nine years after serving previously as editor of PerennialsTM and as the founding editor of Nature’s GardenTM magazines, both Better Homes and Gardens Special Interest Publications.

Early in his writing career, James wrote Martha Stewart’s “Arranging Flowers” book, which was released in 1999.

James also is the former executive editor of Country Living Gardener and Rebecca’s Garden magazines. He is the author of Flower Arranging, a Best of Martha Stewart Living Book (Oxmoor House) and the former garden editor of American Homestyle & Gardening.

James formerly gardened in New York City — where he tended a 10-x-20-foot garden behind an 1850 brownstone — and he now gardens in Des Moines, where all the available land surrounding his Arts & Crafts bungalow has been given over to flowerbeds, specimen trees and shrubs, and containers.

James has a Bachelor of Journalism degree, from the University of Missouri-Columbia’s famed School of Journalism. In 2015, the American Horticultural Society honored James with the B. Y. Morrison Communication Award, which recognizes effective and inspirational communication – through print, radio, television, and/or online media — advancing public interest and participation in horticulture.

“Garden writing is science writing with Jazz Hands” — James Baggett

Click here to download the James Baggett Profile, “Charming, Disarming and Engaging,” written by Maryann Newcomer for to the GWA Association of Garden Communicators newsletter. His curiosity and passion about everything in the natural world comes through in all aspects of his work and his life, and I’m thrilled that he’ll be joining us as the emcee for the Summit.

Emily Ellen Anderson of Seattle’s Lola Creative.

Next up, past guest of this podcast, Emily Ellen Anderson of Seattle-based Lola Creative. If you missed my interview with Emily (episode 168) you’ll want to go back and hear her entire journey of arriving at a floral career drawing from a background in landscape architecture.

It’s inspiring and it’s one of the reasons I asked Emily to speak at the Slow Flowers Summit on the topic of “Reinvention: Professionally, Artistically + Sustainably.” She will share her story and talk about how creatives are morphing with the changing cultural scene, changing aesthetic tastes and changing values.

And a huge bonus of having Emily involved in the Summit will be her “live” demonstration of building a foam-free floral wall.

It was during our recent walk-through of the Surf Incubator Event Space where our Summit will be held, that I recorded our short audio conversation. Our mutual friend Liz Browning of Laughing Girl Flowers was with us and we were all so excited to see the environment that will house the Summit gathering. We also discussed logistics of building a mini version of the massive floral wall that Emily and her team created for the 2016 Seattle Art Fair.

Her business, Lola Creative, is comprised of a team of art-minded, world-wandering, endlessly curious event and visual art professionals and ready to get obsessed with their clients’ projects. They specialize in design and production of bold events with a focus on brand enhancement and generating a meaningful connection between guests and a host organization, styled photoshoots and creative direction for online content and marketing campaigns, exceptional weddings for excellent couples. Lola Creative includes craftspeople, architects, project managers, marketers, writers, painters, organizational master-minds, and bold thinkers. Lola operates out of a light- filled studio in Edmonds, Washington, serving the entire state and Northwest region.

Lola promotes sustainable flower growing, low waste events, and low-impact practices of all kinds, including composting plant waste, reusing materials, and sourcing locally and responsibly. Lola Creative has ceased the use of floral foam for its toxicity and non-biodegradability. A portion of profits benefit scientific research, creatures, and kids’ education in entrepreneurship, art, and technology.

Check out Curious Lola, Emily’s blog where she shares tips, stories and videos about building, running and designing an event design and floral business.

Find/follow Emily at these social places:

Lola Creative on Facebook

Lola Creative on Instagram

Lola Creative on Pinterest

Thanks for joining us today. The Slow Flowers Podcast has been downloaded more than 191,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

It’s time to sign up for the Summit and you can find the registration link and more details right here.

The information you will gain in a single day at the Summit is an incredible value for just $175 — and members of Slow Flowers receive a great thank-you rate  of $135/ Your registration includes all lectures and coffee/light breakfast, lunch and a cocktail reception with speakers — plus a flower lovers’ swag bag and chance to network with the doers and thinkers in our botanical universe.

I can’t wait for you to join us in Seattle on July 2 in the heart of American Flowers Week!

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to family of sponsors:

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music credits:
The Zeppelin; Dirtbike Lovers
by Blue Dot Sessions
http://www.sessions.blue
https://creativecommons.org/licenses/by-nc/4.0/
Additional music from:

audionautix.com

Episode 289: Redefining “Harvest” with designers and authors Stefani Bittner and Alethea Harampolis of Homestead Design Collective

Wednesday, March 22nd, 2017

Alethea Harampolis (L), Stefani Bittner (R) – photo by David Fenton

One of the best things about being a veteran garden writer are the friendships I’ve forged over the years with my peers.

Today’s guests are definitely in that category of favorite professional friends who have become so much more than mere acquantances.

I really value my time with them, although sadly, it’s rare. Stefani Bittner and Alethea Harampolis are partners in Homestead Design Collective, a Bay Area-based landscape design firm.

Stefani is the coauthor with Leslie Bennett of The Beautiful Edible Garden and Alethea is cofounder of Studio Choo, with Jill Rizzo, her coauthor for The Flower Recipe Book and The Wreath Recipe Book. Alethea and Jill are past guests of this podcast, and you can find that episode here.

Since these creatives teamed up to form Homestead Design Collective, they have focused their business on landscapes that are useful and most important, can be harvested year round.

The title of their new book, HARVEST, says it all. I’m so honored that they asked me to write the foreword. In those few hundred words that appear in the opening pages of Harvest, I wrote this:

I once believed that clipping branches and blooms to bring indoors was akin to denuding my garden. But about ten years ago, I began to interview America’s flower farmers and their customers: floral designers devoted to and creatively fueled by domestic and local botanicals.  Mesmerized by their uncommon floral crops, I began to regard the incredible beauty of my own backyard for all of its potential. That meant enjoying not just the small quantity of food (berries, herbs and vegetables) that my kitchen garden produced, but appreciating its abundance by displaying garden greenery and flowers in my vases.

This new-old philosophy of living with my garden’s generous harvest is best learned from true practitioners, such as Stefani Bittner and Alethea Harampolis of Homestead Design Collective. These women are also proponents of good design, and they adhere to the guiding philosophy of choosing plants at once both ornamental and useful. Although not farms by any means, our urban and suburban backyards should be used in their entirety, say Stefani and Alethea. The culinary world has its own “nose to tail” way of eating; HARVEST, the book you hold in your hands, introduces the gardener’s version of that idea: call it a “fruit-to-root” way of growing, with an appreciation for all parts of the plant, from the first tender shoots in spring to the pods and hips of late fall.

I’ve learned so much from these two pioneers. Stefani is a role model for landscape designers, inspiring her harvest-minded clients to turn their once-unproductive yards into prolific (and lovely) sources of edible bounty. Alethea is a role model among the farmer-florist crowd, blending edibles with ornamentals; aromatics with the wild-foraged; house plants with weeds — all to create dramatic, moody, seasonal florals for everyday decor and magnificent occasions.

In HARVEST, they celebrate the Slow Food movement on a highly personal scale, integrated with a Slow Flowers ethos. When edibles meet botanicals, we live intentionally with plants throughout the seasons. And when you embrace this practice, you will be richly reward by your garden.

Lilac Flower Cream

LILAC FLOWER CREAM

An ancient French technique, enfleurage is the process of extracting a flower’s perfume into odorless animal or vegetable fat. The process used here is a simple method that will capture the fragrance of spring in a jar. The cream can be used directly on your skin or to flavor favorite sweet dishes. It is best to use the lilac’s tiny blooms straight from the shrub, picking them in the morning when they are the most fragrant.

MAKES TWO 16-OUNCE JARS

32 ounces extra-virgin coconut oil

10 cups lilac blooms picked from the heads in 2 cup increments as needed

Pick 2 cups of lilac blooms. Place the coconut oil in a small saucepan and melt over low heat until it is completely liquefied. Pour the liquid into a 10 by 10-inch (25 by 25-cm) casserole dish and allow it to harden. After the oil has hardened, score it with a butter knife. This will help the scent of the flowers penetrate it more deeply. Layer the tiny lilac blooms onto the oil, covering it with 2 inches (5 cm) of blooms. Place a second 10 by 10-inch (25 by 25-cm) casserole dish upside down atop of the first one. Use electrical tape to seal the two dish edges tightly, and place the dishes in a dark area.

After 48 hours, remove the tape seal and discard the spent blooms. Pick another 2 cups of lilacs, add another 2 inches (5 cm) of flower blooms to the oil, and seal again for another 48 hours. Repeat this process three more times, for a total of five cycles with fresh blooms each time.

Scrape up the oil from the casserole dish, place it into two 16-ounce jars, and seal the lids. Store in a cool, dark place; the flower cream will keep for up to 3 years.

Midseason Herb Salad, from HARVEST

Stef and Alethea maintain that every garden—not just vegetable plots—can produce a bountiful harvest. In their beautifully photographed guide to growing, harvesting, and utilizing 47 unexpected plants, readers will discover the surprising usefulness of petals and leaves, roots, seeds, and fruit.

Learn how to turn tumeric root into a natural dye and calamintha into lip balm.

Make anise hyssop into a refreshing iced tea and turn apricots into a facial mask.

Crabapple branches can be used to create stunning floral arrangements, oregano flowers to infuse vinegar, and edible chrysanthemum to liven up a salad.

This practical, inspirational, and seasonal guide will help make any garden more productive and enjoyable with a variety of projects–organic pantry staples, fragrances, floral arrangements, beverages, cocktails, beauty products, and more–using unexpected and often common garden plants, some of which may already be growing in the backyard.

With the remarkable, multi-purpose plants in Harvest, there is always something for gardeners to harvest from one growing season to the next.

Please enjoy this conversation with my two friends as we discuss their design philosophy and their collaboration on Harvest.

Stefani and Aleathea were recently featured speakers at the Northwest Flower & Garden Show in Seattle and I was able to corner them in a hotel lobby to record this interview.

You can also enter to win the book — thanks to the generosity of Ten Speed Press, publisher of Harvest, we have two copies to give away in a drawing.

To enter, you must post a comment about your most useful garden plant in the comment section below. We’ll draw the winners on March 29th and announce them the following week.

Artichoke arrangement from Harvest

Instructions for the Artichoke Arrangement:

Artichokes are a favorite edible, but few know that their layers of prickly leaves can also be used to create a beautiful focal point in a mixed garden bouquet. Bring inside in a few cuttings from the garden to make a stylish and simple composition.

2 large artichoke heads, stems and leaves attached

1 or 2 stems with several small artichokes attached

5 to 8 stems wild carrot flowers (Daucus carota), 12 to 18 inches (30 to 46 cm) long

2 nasturtium vines with flowers, each 12 to 18 inches (30 to 46 cm) long

Fill a large crock or vase with clean, cold water. Remove any damaged leaves from the stems or leaves that would fall below the water line. Add the large artichoke heads in the front of the crock, with one head resting slightly higher than the other. This creates a focal point and showcases the gorgeous multilayered leaves.

Add in the smaller artichoke stems to the back and left sides of the crock. These heads should sit taller than the larger heads. They add height to the arrangement and create an asymmetrical look. Add in some of the wild carrot stems to fill in the space between the larger and smaller artichokes. These stems should be slightly taller than the small artichoke stems. Place the remaining carrot stems on the back right side of the crock to complement the wild carrot on the left and provide an airy backdrop to the arrangement.

Add the longest nasturtium vine to the front side of the crock, to the left of the large artichokes, so that it drapes over the side of the crock. This creates movement and softens the edge of the vessel. Use the other nasturtium vine to fill any gaps. Make sure that the flower heads are turned to be visible from the front of the arrangement.

Lemongrass Salt Scrub

Instructions for LEMONGRASS SALT SCRUB

Lemongrass has antibacterial, antioxidant, and other therapeutic properties. After a hard day working in the garden, we appreciate lemongrass as a remedy for our aches and pains. Use this salt scrub on your hands daily or on sore muscles once a week while taking a deep soak in the tub. If you have very sensitive skin, you may want to use the salt scrub only on your hands or substitute brown sugar for the salt as a milder alternative.

MAKES ABOUT 1½ CUPS

1 or 2 fresh stalks lemongrass

1 cup sea salt

½ cup almond or olive oil

Finely chop the lemongrass by hand or in a food processor. Combine the chopped lemongrass, salt, and oil in a bowl and mix with a wooden spoon—or even better, use your hands. The texture should be moist enough to hold together but not overly oily. (If it does get too oily, add a pinch more salt.) Scoop the scrub into a 12-to 16-ounce jar and seal with a lid. Use within 2 weeks.

To use, simply spoon a small amount into your hands, gently rub it in, and then rinse your hands with warm water.

Marigold Bitters

Instructions for Marigold Bitters (AMARO)

Amaro is an Italian herb-infused bitter liqueur, originally used as an after-dinner digestif, chilled or over ice. Recently, however, there’s been a bitters revival, with cocktail enthusiasts mixing the bittersweet digestif into beverages beyond just classic cocktails such as the Manhattan and the old fashioned.

Gem marigolds are a perfect component because of their distinct bitter flavor and for the lovely amber hue that results. For amaro’s signature tartness, we’ve added some chinotto orange rind, the key ingredient in Campari, the popular Italian herbal aperitif.

MAKES 1 QUART

Enough herbs and edible flowers to fill a 1-quart jar, for example:

  • 1 cup gem marigold flowers and leaves
  • 1 to 3 sage leaves
  • 2 to 6 anise hyssop flowers and leaves
  • 1 sprig rosemary
  • 1 to 6 lavender blooms
  • Small bunch of thyme (such as French, English, or lemon)
  • 1 to 6 calendula flowers
  • 1 to 6 bee balm flowers and leaves
  • Small handful of rose petals
  • 1 to 8 viola petals

5 to 10 alpine strawberries or other berries

Rind of 2 chinotto oranges

2 (750-ml) bottles Hangar One Vodka or a similar good-quality, unflavored vodka

SIMPLE SYRUP

MAKES ABOUT 1-1⁄4 CUPS

1 cup water

1 cup organic sugar

Gently rinse the herbs and flowers, leaving the blooms intact to capture the bitter attributes of their centers. Add them all, along with the berries and citrus rind, to a 1-quart jar. Fill the jar with vodka to just below the rim (you might not need it all) and seal with a tight-fitting lid. Store it in a cool, dark place.

Check the amaro daily or every couple of days, and give it a good shake to ensure that there are no floating leaves or flowers. After 4 weeks, taste the amaro. If you prefer it stronger, allow it to infuse for another week or so. Once you’ve achieved the flavor you like, strain out the herbs, edible flowers, berries, and rind.

Next, make the simple syrup. Combine the sugar and water in a nonreactive pan. Place over medium-high heat and bring to a simmer, stirring to prevent sticking. Once the sugar has dissolved (about 5 minutes), remove the mixture from the heat and let it cool slightly.

Add 1 cup of the simple syrup to the strained amaro liquid and let infuse for an additional 2 weeks, then taste. If you find the amaro more bitter than you’d like, add more simple syrup but remember the sweetener is meant to take the edge off of the bitter taste rather than mask it. Once the bitters are to your liking, store indefinitely.

The Slow Flowers Podcast has been downloaded more than 170,000 times by listeners like you.

THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column.

Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com.

Longfield Gardens has returned as a 2017 sponsor, and we couldn’t be happier to share their resources with you. Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music credits:
Blue Jay; Cottonwoods
by Blue Dot Sessions
Additional music from:

audionautix.com

Episode 287: Putting succulents on the floral map, with nurseryman and author Robin Stockwell, The Succulent Guy

Wednesday, March 8th, 2017

Today’s guest Robin Stockwell is the author of SUCCULENTS (left), which features the design work (right) of Slow Flowers member Marialuisa Kaprielian of Urban Succulents in San Diego.

Windmill Floral Studio recently launched as the in-house, full-service florist inside a popular independent garden center — with a Slow Flowers philosophy.

Before I share my interview with succulent expert Robin Stockwell, I want to share a quick introduction of Windmill Gardens, an independent garden center based in Sumner, Washington.

Windmill founders John and Ansje DeGoede began their farm in 1968 by raising fresh cut flower crops such as iris, tulips, and daffodils. In the early 1970s, their product line was expanded to include fuchsia baskets, primroses, and more.

Today, nearly 50 years later, their son Ben DeGoede continues the growing tradition at Windmill Gardens, with seasonal assortments and baskets, as well as poinsettias.

The Floral Studio team (left, with Wendy Pedersen in the middle) and the shop’s welcome sign.

Windmill recently brought floral design in-house for the first time since 2001, taking over space previously occupied by a tenant, redesigning it into a beautiful, full-service shop, and making a commitment to provide only locally-grown and American-grown flowers to their everyday and wedding clients.

The grand opening took place this week and I grabbed some time with owner Ben DeGoede and general manager Wendy Pedersen to hear more.

As you recall, I cited “return of brick and mortar flower shops” as an emerging 2017 floral industry theme. The launch of Windmill Floral Studio reflects this insight, but also hints at a possible shift for traditional garden centers adding floral as a facet of their business.

Find Windmill Gardens/Floral Studio on Facebook

Follow Windmill Gardens/Floral Studio on Twitter

Follow Windmill Floral Studio on Instagram

The Succulent Guy, Robin Stockwell, author of a beautiful new title: “Succulents.”

Here a photo of the presentation Robin and I gave nearly five years ago — fun memories!

A detail from a design I made for the Garden Conservancy workshop with Robin Stockwell.

Now let’s talk succulents. In July 2012, I co-presented a lecture and floral design workshop with Robin Stockwell, (now former) owner of Succulent Gardens Nursery in Castroville, California (Monterey Bay).

We were part of “All in Good Time,” a Garden Conservancy program hosted by the Ruth Bancroft Garden at Heather Farm in Walnut Creek, California.

I didn’t know Robin well, but I did know his amazing reputation for growing and popularizing succulents. My takeaway from time spent with Robin is that when you think about a succulent plant as a floral design ingredient, it’s important to use both its “leaves” and its “flowers.” Robin and I focused our presentation  on using wonderful, versatile, irresistible succulents from our gardens and pots in floral design.

By way of background, in 2010, while working on The 50 Mile Bouquet, I was introduced to the succulents-as-cut-ingredients technique. Several of the designers we featured in that book use echeverias, aeoniums, kalanchoes and other succulent cuttings as deftly as they use dahlias and roses.

“Lush and Leafy,” a succulent wreath designed by Slow Flowers member Baylor Chapman of Lila B. Design — for Robin’s book SUCCULENTS

Susie Nadler created a scrumptious local bouquet using ingredients from her own backyard, from local flower growers and – of course – from succulents at Flora Grubb Gardens.

Susie Nadler and Flora Grubb, of The Cutting Garden at Flora Grubb Nursery, and Baylor Chapman of Lila B. Flowers, are rock stars when it comes to pairing succulents from the garden with flowers from the farm. Together these women inspired Sunset’s former senior garden editor Julie Chai to use her succulent cuttings for the bridal party bouquets and centerpieces at her July 2011 wedding, also featured in our the pages of The 50 Mile Bouquet.

Robin, though, was way ahead of all of us! A true pioneer, he was making bouquets of succulent flowers back in the 1980s. He sent me a black-and-white photo from a 1981 Sunset magazine article in which his then-young son was pictured with a vase of tall echeveria blooms. Let’s just call Robin an early-early-adopter of the succulent craze. He was so far ahead of his time that it has taken the rest of us 30-plus years to catch up!

“Succulents are the conservationists of the plant world” — Robin Stockwell

A photograph from a 1981 Sunset magazine article about Robin Stockwell’s use of succulents in floral design.

At the Garden Conservancy workshop, Robin wowed the audience with insights about how to harvest and work with a variety of succulents. He explained that the rosette-looking succulents are actually leaves; many of the plants do produce long, slender stems bearing tiny flowers that dangle from them — also quite enticing.

The San Francisco Chronicle featured Robin’s amazing succulent globe when he created it for the SF Flower & Garden Show a few years ago. A-MAZ-ING!!! Click here to read more about this project and watch a video of its construction!

I came prepared to carefully wire the rosettes and wrap their “faux stems” with green florist tape, but Robin demonstrated how you can cut the stem long enough to practically eliminate the wire. Play around with it and you’ll see what I mean. If the stem of the echeveria is 3-4 inches long, that might be enough to anchor it into a flower arrangement;  it certainly doesn’t need water to look dazzling (in fact, it will last far longer than any of the perennials or annuals in that vase).

Marialuisa designed this charming “cake garland” for Robin Stockwell’s book, SUCCULENTS

We had a great day, all around. What struck me later was a gracious note Robin sent by email:

I’ve not thought a lot about the floral side of what I do over the past few years and even when I have, it was in bits and pieces. the presentation with you brought back a much more comprehensive memory of my past experiences and gave me quite a few new insights as well.

A table setting designed by Caitlin Atkinson, featured in SUCCULENTS

Reuniting with Robin was such a delight because it allowed us to have an extended conversation about his favorite topic AND the topic of his beautiful, brand new book called SUCCULENTS: THE ULTIMATE GUIDE TO CHOOSING, DESIGNING AND GROWING 200 EASY CARE PLANTS.

Published by Oxmoor House, a Time Inc Book imprint, Succulents was shepherded by Kathy Brenzel, who edited and closely collaborated with Robin.

As the former longtime garden editor for Sunset Magazine, Kathy is the ideal partner for Robin. She wrote a wonderful intro to the book titled “Sunset, the Surfer and Succulents,” looking back to the magazine’s long relationship with Robin Stockwell and his early influence on the gardening world’s love affair with succulents. Robin’s new website The Succulent Guy, tells us that

Robin Stockwell has been growing succulents professionally since 1972 and through the years developed an expertise in their functional use. When the waves were good he took advantage of their waterwise, low maintenance qualities, knowing they would not miss him as he dropped everything to surf. He has dedicated his life to encouraging the use of these plants and worked with plant professionals and the general public to better understand them. As a grower he created small “living pictures” in the early 1970’s and later huge vertical gardens. He is famous for his succulent Globe, using upwards of 20,000 to 30,000 plants. As an innovator, writer, and speaker, he has inspired audiences in the joy of gardening with succulent plants.

Find Robin Stockwell, The Succulent Guy, on Facebook

Follow Robin Stockwell, The Succulent Guy, on Instagram

To enter our drawing for a giveaway of Robin’s new book — SUCCULENTS — you are invited to post a photo of one of your succulent arrangements at the Slow Flowers Community page on Facebook. We’ll draw the winner on March 15th.

A Hanging Cone project from SUCCULENTS, designed by Jodi Shaw of Flourish. The design incorporates moss cones.

Robin Stockwell’s Succulent Tips for Floral Designers

  1. Cut the “heads” off of plants using a clean, sharp florist’s knife or clippers. Robin sterilizes his tools in Lysol.
  2. While succulents do not need much water, the aeoniums benefit from being in a little water when cut. Other succulent rosettes will be okay on a wire stem out of water. Obviously, after seven days or so in a vase, the succulent will be the last attractive element left. You’ll be able to re-use it in the next arrangement or let it produce some roots and replant it in a pot or the garden.
  3. Soil mix. When replanting your succulent, use a soil mix formulated for cactus and succulent plants. Succulents appreciate soil that is well aerated and drains well. Coarse bark or crushed lava work well for this, sand does not.

Here’s some fun bonus content featuring my how-to for the floral arrangements I created using Robin’s succulent plants when we taught together nearly five years ago.

My go-to vase for stunning arrangements is a 7-inch tall white ceramic pedestal dish. It’s square and probably originally intended for serving some kind of yummy dessert. It’s also the type of vessel that a conventional florist would fill with Oasis by shoving a cube of the toxic green foam into the base and then poking in stems to create a “full” arrangement. But instead, I used a mound of chicken wire, anchored with a reusable floral clay. Here are the steps:

  1. Level one of the arrangement is to fill the entire surface of chicken wire with foliage, allowing it to drape over the edge of the vase and also create a soft dome of texture. I had brought some foliage along with me on the plane from Seattle to Oakland ~Jello Mold Farm’s Physocarpus, called ‘Coppertina’ – which has a tawny hue that plays off the brighter dahlias and succulents.
  2. Level two: Add dahlias in a grid of one at the center and five surrounding flowers. I cut the dahlia stems relatively short so that the flowers nestled low into the foliage. Thank you to Kevin Larkin of Corralitos Dahlias for supplying the gorgeous blooms!
  3. Next, add 4-5 medium-sized aeoniums or echeverias between the dahlia blooms. The ones Robin gave me had 6-inch stems, but I still inserted a short piece of 12-gauge wire into the base of each to “extend” it for anchoring into the chicken wire. Susie Nadler cuts her succulent stems pretty short – about 1/2-inch – and then inserts wire and wraps the entire “stem” with floral tape, but I skipped this step here.
  4. Final step: We needed some height! Imagine my reaction when Robin showed up with dozens of cut flowering stems from his hybrid echeverias. Dusky pink, dark coral, pale turquoise. . . the palette was dreamy! Robin’s hybrid echeverias produce mega-rosettes measuring up to 12-inches across, so no surprise that their flowers are also overly robust. The ones he brought me were 10-12 inches long. I inserted several into the bouquet, through the top and down between the other ingredients to be supported by the hidden chicken wire. The hover above the rest of the flowers to finish off the design with a wow-factor!

Thanks so much for listening today. The Slow Flowers Podcast has been downloaded more than 165,000 times by listeners like you. We ended the month of February with 9,647 downloads — an all-time high, which is pretty cool for the shortest month of the year! THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens has returned as a 2017 sponsor, and we couldn’t be happier to share their resources with you. Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music credits:
Dirtbike Lovers
by Blue Dot Sessions
 
Happiness
by Bensound
http://www.bensound.com/royalty-free-music/track/happiness
Additional music from:

audionautix.com

Episode 285 Dandelion House Farm’s Debbie Bosworth and the New England Farmer-Florist Connection

Wednesday, February 22nd, 2017
Today's guest is Debbie Bosworth, owner of Dandelion House Flower Farm in Plymouth, Massachusetts

Today’s guest is Debbie Bosworth, owner of Dandelion House Flower Farm in Plymouth, Massachusetts. She worked with a graphic designer to create her logo, inspired by vintage flower seed packet art.

slide15 When I compiled the Floral Industry Insights for 2017, a forecast of the most exciting shifts taking place in the progressive Slow Flowers Movement, I highlighted micro-regionalism as a continuing occurrence gaining more momentum.

As I record today’s introduction, I’m getting ready to drive to Corvallis, Oregon, to join the Pacific Northwest Cut Flower Growers’ 3rd annual meet-up.

And the Ohio Flower Farmers are meeting this weekend, too — I should know because Susan Studer King of Buckeye Blooms asked me to donate books and send material to share with the attendees.

 

Debbie's brand and labeling come together to communicate local flowers.

Debbie’s brand and labeling come together to communicate local flowers.

Designer-backyard flower farm, Debbie Bosworth

Designer-backyard flower farm, Debbie Bosworth

Increasingly, flower farmers, farmer-florists and floral designers eager to make local and regional connections are finding each other.

Debbie Bosworth, today's guest, is a backyard flower farmer based in New England.

Debbie Bosworth, today’s guest, is a backyard flower farmer based in New England.

And today’s guest is behind this taking place in New England. Please meet Debbie Bosworth of Dandelion House Flower Farm, based in Plymouth, Massachusetts.

Like many of us, she and I met through social media. We corresponded and even planned a phone call last year, as Debbie was pursuing her business brand, “Backyard Flower Farming.”

Debbie grew up in Northern Nevada and Texas, and she migrated to New England 10 years ago with her Yankee husband of 20 years.

She went from career gal to being a creative homeschooling mom of two. She and her family are now firmly planted in the historic coastal town of Plymouth and they spend part of each summer in a tiny, off–grid beach cottage named “The Sea Horse.”

Debbie says her passions include growing and designing with seasonal flowers cut flowers, WRITING, ORGANIC  gardening, PAINTING and repurposing VINTAGE  furniture,
PHOTOGRAPHY, wholesome COOKING and tending to her flock of backyard CHICKENS.

She is an active blogger, and regular contributing writer for: the print edition of MaryJanesFarm Magazine; MaryJanesFarm Beach farmgirl blog, Community Chickens, a blog for Mother Earth News and Grit, and edible South Shore and South Coast Magazine, online and print editions. And she has contributed in the past to the Field to Vase blog.

01-header header-beach_farmgirl

communitychickens essHeaderWP2

She says: “I’m passionate about the domestic Slow Flowers Movement.  In March of 2012 we removed a large area of sod in our backyard and planted 600 square feet of classic heirloom cut flowers, herbs and fillers. We are dedicated to using fresh, local sustainably grown flowers from our farm or nearby farms for design work. We sells flowers at the Plymouth Farmers Market in July, August and September and we provide flowers for small local weddings and events.”

Untitled
As you will hear, last year, Debbie created the New England Farmer-Florist Connection, which now has 240-plus members across the entire region.

On March 25th she and others will host the first regional “meet and greet” at Salted Root Farm in Marshfield, Massachusetts. I know you’ll be warmly welcomed if you’re in the area and want to connect with like-minded Slow Flowers folks. Jill Landry of Beach Plum Flora, Monica O’Malley-Tavares of Prince Snow Farm are co-hosts and Anna Jane Kocon of Little State Flower Co. will be the special guest speaker. Debbie reports that there will be donations from Slow Flowers, Neptune’s Harvest, Floret, Kraft Paper Company and other supporters. I hope you can check it out if you’re in the area.

A gallery of images from Dandelion House Flower Farm.

A gallery of images from Dandelion House Flower Farm.

After our interview concluded, Debbie sent me a lovely email and she asked me to share it in our show notes here. She wrote:

“One of the things I wanted to say was how your books, The 50 Mile Bouquet and Slow Flowers have ( and continue to ) inspire me. The first Flower Farming book I read before I ever planted my first seed was The Flower Farmer, by Lynn Byczynski, directly followed by your two books. I loved Lynn’s book but your books really spoke to the sustainable gardener/farmer in me and really helped to solidify me on my new path as a farmer/florist and the larger commitment to being a part of the slow flowers movement!”

Follow Debbie Bosworth at these social places:

Dandelion House Flower Farm on Facebook

Dandelion House Flower Farm on Pinterest

Dandelion House Flower Farm on Instagram

Thanks, Debbie! So much of what I am compelled to do as a storyteller is driven by passion, not by financial compensation. It’s gratifying to have that feedback from you. The Slow Flowers Podcast has been downloaded more than 160,000 times by listeners like you.

THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

2017SponsorBlock
Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens has returned as a 2017 sponsor, and we couldn’t be happier to share their resources with you. Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music credits:
That Old Harpoon; Bending the Reed by Gillicuddy
Licensed under Attribution-NonCommercial 3.0 International License.
Additional music from:

audionautix.com

Episode 284: Wedding Coordinator Aimée Newlander and the new Slow Weddings Network

Wednesday, February 15th, 2017
Slow Flowers designed by Bonny Doon Garden Co. for Aimée's Slow Weddings clients

Slow Flowers designed by Bonny Doon Garden Co. for Aimée Newlander’s Slow Weddings clients

Valentine’s Day is over — are you ready to relax and celebrate your success?!

I hope so! If you’re looking  for a great way to invest in yourself and feed your creativity in a new way, please join Anne Bradfield and Jason Miller and me at the upcoming Slow Flowers Creative Workshop. It will take place in Seattle on March 6th and 7th and you can find a link to more details here. This intimate 2-day event is designed for creatives to boost their powers of language, narrative and storytelling — on the page and on video. We’re excite to share our expertise and help you develop your business and your brand – so check it out.

Postcard_Front

Postcard_Back
Before we get started with today’s interview featuring a fantastic guest, I want to share a big announcement with you.

Please put Sunday, July 2nd on your calendar and save the date to join me in Seattle at the first SLOW FLOWERS SUMMIT, a one-day conference that I’m calling a “TED talk for flower lovers.”

For years, I’ve been talking with a few of you about producing a “slow flowers summit,” essentially devoting time and space to gather thought leaders and change agents to discuss the momentum of the Slow Flowers Movement.

Now, the timing is right to hold such a forum. The 2017 Slow Flowers Summit achieves and recognizes many things.

00581_DP_AFW_Badge_2017 First, it coincides with American Flowers Week, our third annual campaign to promote domestic flowers, farms and florists, scheduled again to take place June 28 through July 4th. Holding the Summit during American Flowers Week allows us to celebrate and recognize the mission of Slow Flowers.

Second, it allows people attending AIFD, the American Institute of Floral Designers annual conference in Seattle that week, to access high-quality, substantial American-grown educational programming that they will not obtain at their conference.

And third, this year’s timing allows us to bring in keynote speaker Amy Stewart to commemorate the 10th anniversary of her influential book, Flower Confidential. So many of you were inspired to change your own relationship with flowers after Amy published Flower Confidential in 2007 and we’re thrilled to bring her to the Summit.

Our other speakers are pretty amazing, too. We have Teresa Sabankaya of Bonny Doon Garden Co., a past guest of this podcast and the florist originally profiled by Amy in her book. We’re honored to welcome award-winning garden blogger and author Chantal Aida Gordon of The Horticult blog, who will moderate a panel on Diversity in the Floral and Horticulture industries. She’ll be joined by some great friends of Slowflowers.com, Leslie Bennett, principal of Pine House Edible Gardens in Oakland, Riz Reyes of RHR Horticulture in Seattle, also a past guest of this podcast, and floral artist Nicole Cordier Wahlquist of Grace Flowers Hawaii.

Emily Ellen Anderson of Seattle’s Lola Creative will speak about “reinvention,” sharing her transition from landscape architect to floral and event designer, and our favorite flower rebel Lisa Waud of pot & box will bring the insights from her experience with The Flower House and Detroit Flower Week to lead a conversation on nurturing creativity. Emily and Lisa are both past guests of this podast.

All of these important voices will be shepherded through the day by our very charming and charismatic master of ceremonies, James Baggett. He’s a top editor at Country Gardens and Better Homes & Gardens and is one of the most devoted to publishing my stories about flower farming across the U.S. We’re delighted he’ll be joining us as emcee and media sponsor.

In the coming weeks we’ll host many of these speakers as guests, so expect to hear more as we build momentum for American Flowers Week and the Summit. Tickets are $175 for the day and we have a special rate for Slow Flowers members, so check it out.

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Aimée Newlander, wedding coordinator and creator of the Slow Weddings Network

Aimée Newlander, wedding coordinator and creator of the Slow Weddings Network

SlowWeddingsLogo2 Okay, let’s turn to the inspiring Aimée Newlander.

I first met Aimée in March 2015 while visiting Santa Cruz to spend time with Teresa Sabankaya. Teresa put together a little brunch and invited some of the area’s kindred spirits, people involved in the Slow Coast sustainable business community located along the fifty mile stretch of mountains & ocean in the midst of California’s famed coastline.

One of those attending was Aimée, a wedding coordinator with whom Teresa collaborates, when couples who work with Weddings by Aimée order locally-grown flowers for their ceremonies.

Aimée told me she was using “the mindful planner” as a hash-tag and that she planned to soon launch a Slow Weddings forum.

The two of us stayed in touch and continued to exchange ideas as her project took off and last August. When we held a Slow Flowers meet-up in Santa Cruz, Aimee joined us to share more details about the coming launch of the Slow Weddings Network.

Fast forward to last fall and what began as a Facebook Group with 100 members has evolved into the nonprofit Slow Weddings Network.

a SLOW WEDDING, Santa Cruz-style

a SLOW WEDDING, Santa Cruz-style

Here is the description — I think the mission will resonate with many of you in the Slow Flowers community.

We seek to shake up the status quo of the wedding industry, to reclaim the sacred space for couples who are seeking authentic and “present” weddings. But, more than that we are the nexus for a movement that is long overdue. It’s about educating from the inside out.  Own what you are passionate about.  We are about having high standards, education and building and bringing awareness to the masses.  You don’t have to have a fast wedding…. you can be well, enjoy the process and end with a wedding celebration you are present for, participate in, enjoy and will remember for the rest of your life.

“Slow Weddings Network” is a not-for-profit membership organization made up of wedding vendors around the world. Its directory of vendors includes wedding professionals, artisans, musicians and Mom & Pop shops and other small businesses.  Wellness, adventure and other ‘experience’ vendors that will enhance destination weddings are also included.

Artisan sweets, from Slow Weddings Network bakeries and pastry makers.

Artisan sweets, from Slow Weddings Network bakeries and pastry makers.

As founder and executive director of the Slow Weddings Network, Aimée Newlander wears many hats. Here is a bit more about Aimée:

She left a very successful career in and around the health and wellness corporate world to pursue a long-standing passion for organizing and managing events. That led to the founding of Weddings by Aimée in 2009 and her ‘mindful planning’ approach.  She knows that educating couples on how to feel prepared and organized for their ceremony and how to prioritize choices is so important.  Her business quickly grew, thanks to creativity and possessing a true artistic flair that has helped organize all types of individualized weddings — from intimate and organic affairs to glamorous and opulent occasions.

Aimée’s professionalism, warm personality and superb eye for detail means that couples and their families are able to truly relax and enjoy the planning process without having to worry about a thing on wedding day. Aimée considers herself a “Destination wedding planner”, specializing in areas such as Lake Tahoe, Big Sur, Carmel, California coastline as well as International locations (Italy, France, Mexico).

“Team” is a big part of who Aimée is, from her time playing international Soccer, to her passion for collaborating with other vendors at her events. She has managed budgets in the hundreds of thousands of dollars, cultivated stakeholder relationships for large scale events, and offers expertise in venue sourcing and procurement.

One of Aimée’s passions is developing venues from a raw space, molding a larger vision from scratch. She’s applied her passion, vision, and skills to founding the Slow Weddings Network, and hopes to see the global movement grow into a well known organization.

Dreamy venues and beautiful attire for Slow Weddings ceremonies.

Dreamy venues and beautiful attire for Slow Weddings ceremonies.

Follow and find Weddings by Aimée and the Slow Weddings Network at these social places:

Slow Weddings on Facebook

Slow Weddings on Instagram

Weddings by Aimee on Facebook

Weddings by Aimee on Instagram

The Slow Flowers Podcast has been downloaded more than 158,500 times by listeners like you.
THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

2017SponsorBlock

Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And welcome to our newest sponsor, the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens has returned as a 2017 sponsor, and we couldn’t be happier to share their resources with you. Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at shellandtree.com.

Music credits:
Harpoon by Gillicuddy
Licensed under Attribution-NonCommercial 3.0 International License.
Not Drunk by The Joy Drops
http://freemusicarchive.org/music/The_Joy_Drops/Not_Drunk_EP
https://creativecommons.org/licenses/by/4.0/
Additional music from:

audionautix.com

Slow Flowers Creative Workshop Comes to Seattle!

Sunday, January 29th, 2017

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Anne Bradfield, Floressence

Anne Bradfield, Floressence

I want to invite you to join Anne Bradfield of Floressence and me for a special two-day Slow Flowers Creative Workshop on Monday, March 5 and Tuesday, March 6 at Floressence Studio in Seattle.

This workshop draws from my florist-focused curriculum, which combines “floral memoir,” storytelling for web and digital media (including on camera). In 2016, I partnered with experienced design educators to lead the workshop in Santa Cruz, Sonoma County and Raleigh, North Carolina.

Many of our Seattle Slow Flowers members have asked when I’ll lead the workshop here. Now’s the time to sign up, folks!

The format’s success allows non-writers to unlock your voices as we use new techniques and exercises to communicate our values, mission, brand and aesthetic. The workshop is designed to give floral creatives more tools for everything from blogging and newsletter-writing to handling media interviews.

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Debra Prinzing, Slow Flowers

One of the very special elements of our workshop is the addition of video and audio interviews. We’ve asked Jason Miller, who has a background in film and documentary production, to partner with us.

You will leave our workshop having filmed a 1- to 2- minute autobiographical interview that depicts your floral design aesthetic/style, as well as you telling your story as a creative individual.

I’m so excited for you to have a short clip that you can use on your web site, on social media, and to share with potential clients. It will be a marketing tool designed just for you, with you as the star!

All the details are listed below, as well as the schedule.

On Day One, we’ll get down and dirty with our powers of observation, description, memoir- and narrative-writing with me.

On Day Two, Anne will lead our floral design exercise, sharing her story and creative philosophy to help everyone embark on designing an arrangement that expresses individual style.

During both days, Jason will be on hand and behind-the-scenes, capturing lovely footage that will ultimately be edited into his final video for your use.

The two-day workshop including everything outlined here is $1,150. Members of the Greater Seattle Floral Association and Slowflowers.com are invited to enjoy a Member Discount of $995. This is an incredible value — as you know, it’s hard to find a videographer who can work within that budget for an original, professionally-produced clip with music and graphics. We are also happy to arrange a three-part payment plan for budgeting purposes.

For more details, you can contact me at 206-769-8211 or debraprinzing@gmail.com

Stretching our floral vocabulary with a writing exercise!

Stretching our floral vocabulary with a writing exercise!

What is the Creative Workshop?

This valuable experience is designed to help you clarify, document and communicate your personal artistic messaging as a floral/creative professional. In a safe, supportive and intimate setting, our small group will spend 48 hours focusing on YOU! We’ll go deep into Slow Flowers “brand building” as each participant finds his or her own voice as a floral storyteller. Here is what we will cover:

  • Evoke and express your personal story as a creative individual
  • Play with words to describe the natural world’s color, texture and form
  • Tell your Flower Memoir as Metaphor for your Brand
  • Flex your Sensory Muscles
  • Enhance your brand with key distinctives in words and images that define you
  • Storytelling on camera for unique online content
  • Storytelling in a media pitch — learn how to be a resource for targeted media
  • Storytelling on the Slow Flowers Podcast

Read more about past workshops here and here.

More details and your registration here.

Episode 280: Floral Diplomacy with former Chief White House Florist Laura Dowling

Wednesday, January 18th, 2017
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Today’s lovely guest, Laura Dowling, former Chief Floral Designer under President Barack Obama and First Lady Michelle Obama, from 2009-2015

I’m so pleased this week to feature my conversation with Laura Dowling, who served as the White House florist for six years during the Obama Administration. The timing for her appearance here is no coincidence. I’m determined to celebrate beauty, art, culture and human kindness today. It’s a tough week for me and for many of you, I’m sure. By focusing on flowers and on Laura’s unique perspective, not to mention the role she played designing florals for our outgoing POTUS and FLOTUS, their homes and offices, and America’s people, I might just get through the events of this week.

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“Flowers as a tool for innovation and change,” a spread depicting Laura Dowling with First Lady Michelle Obama

Laura’s brand new book, Floral Diplomacy at the White House, is published by Stichting Kunstboek, a major European imprint, the 144-page hardcover book has more than 100 photographs, many of which are from the official White House photography taken to document the activities of the Obama Administration — and illustrate how and where Laura’s flowers played a role in our nation’s history. Floral Diplomacy is available for pre-order on Amazon and will be in retail bookstores by early February. Order your copy here.

Students at FlowerSchool New York were enthralled by the chance to work directly with Laura Dowling at an early February 2016 workshop.

Students at FlowerSchool New York were enthralled by the chance to work directly with Laura Dowling at an early February 2016 workshop.

To introduce Laura, I’d like to share an excerpt from a post I wrote about one year ago. The occasion was inspired by my taking a fabulous 2-hour workshop at FlowerSchool New York in early February 2016, which hosted one of Laura’s first major industry appearances since she left her White House position in March 2015.

I had been eager to meet Laura Dowling ever since I first read about her appointment as White House Florist in 2009. I remember being so enthralled with the New York Times story about Laura’s choices for decorating her first State Dinner (it was the Obama’s first State Dinner, too), for India’s Prime Minister in November of that year.

American Grown Flowers at the White House - as reported on by the New York Times this week.

American Grown Flowers at the White House – as reported on by the New York Times.

whiteHouseStateDinner2009 Here’s an excerpt of that report:

New York Times (November 25, 2009): “Old Standards with Modern Flourishes as Obamas Host First State Dinner,” by Rachel L. Swarns

” . . . at their first state dinner on Tuesday night, President Obama and his wife, Michelle, made sure to infuse the glittering gala with distinctive touches.

“They hired a new florist, Laura Dowling, who bedecked the tented outdoor dining room with locally grown, sustainably harvested magnolias and ivy.”

Of course, I seized on the language: “locally grown, sustainably harvested,” and ever since I watched closely for signs of Ms. Dowling’s preferences toward the flowers grown near her in Virginia, Maryland, New Jersey, Pennsylvania, and those that may be further away but still from domestic U.S. Farms.

The floral ceiling chandelier -- using all American grown floral ingredients -- from the White House State Dinner (photo: Brendan Smialowski/Agence France-Presse)

The floral ceiling chandelier — using all American grown floral ingredients — from the White House State Dinner (photo: Brendan Smialowski/Agence France-Presse)

The Slow Flowers Movement enjoyed a subsequent “win” for the cause in February 2014, when the State Dinner for French President Francois Holland yielded the White House’s most public acknowledgement to date about using all-American blooms. There was so much enthusiasm for that public support of American grown flowers that when USDA Deputy Secretary Krysta Harden blogged about the news, it generated more than 150 comments.

After a heady, six-year run as the current administration’s Chief Florist, Laura Dowling returned to civilian life in early 2015 — and she is connecting with the floral design community and American flower farmers more than ever.

In her position as Chief Florist, Laura Dowling planned and implemented decorations for major events at the White House, including the White House Christmas, state dinners, the presidential family quarters, the public tour route displays, and Camp David.

Now, Laura is focusing her creativity on sharing the “Floral Diplomacy” message on both the global and local stage. Her Alexandria, Virginia, studio is a hub of design commissions, several upcoming book projects, and floral styling for photo shoots and more. Her world seems to no longer be dominated by carefully-worded statements and all sorts of other persons’ political agendas, so we’re having a chance to get to know this lovely, gifted and generous floral artist, educator and yes, floral diplomat.

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“The Garden Style,” a spread from Floral Diplomacy

Laura is a Washington State native who grew up in the rural area outside Chehalis, which is halfway between Seattle and Portland in Western Washington. She writes about her connection to this place in, Floral Diplomacy, noting her childhood dominated by the shadow of Mt. St. Helens and Mt. Rainier and the rolling farm country of the Pacific Northwest, saying, “I have no doubt that growing up in such close proximity to the landscape, surrounded by the epic splendor of the Pacific Northwest, gave me a lifelong appreciation of nature, a sensitivity to composition and colors, flowers and the aspiration to create beauty.”

It is that connection to the PNW that brought us together as friends, since Laura and her husband Bob Weinhagen often return to the Pacific Northwest from Washington, D.C., to visit family, including Laura’s mother who still lives in the area where she was raised.

We agreed to meet right before Christmas in the lobby of a downtown Seattle hotel, to speak about Laura’s amazing career and the new book, Floral Diplomacy.

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smFloral Dipomacy_p142-143 It is an exquisite document of how flowers and floral design played a role in the Obama Administration. In her acknowledgements, Laura writes: “I want to express my deep gratitude to the President and First Lady for giving me the honor and privilege of serving as Chief Floral Designer at the White House and for inspiring me to reach higher in all my work.”

Please enjoy our conversation and learn more about the creative individual who flowered the “People’s House” for six beautiful years.

Find Laura Dowling on Facebook

Follow Laura Dowling on Instagram

Thanks so much for joining me today. I hope you are as inspired as I am about the powerful role flowers can play. Laura broke new ground with the idea that flowers could be more than just decorative placements; she views floral designs as an important strategic tool that can communicate specific diplomatic, symbolic and policy messages.

Returning to the private sector, Laura’s expanded platform now includes event design and consulting, writing and speaking about floral design, and presenting workshops and demonstrations throughout the world. Her goal is to share her unique vision for creating flowers designs in the garden style and to inspire others with her personal story.

smFloral Diplomacy_p60-61 PodcastLogo

Pursuing our passion is what the Slow Flowers Podcast is all about.

It is my hope that when you hear from pioneering voices, thought leaders and creative innovators, not to mention environmental activists and advocates for the Slow Flowers Movement that I feature week in and week out, you, too will be inspired to reach higher in all of your work.

You are not alone. You are part of this community, and as one of our most active members recently reminded me, the way forward is “community over competition” — how true that is. I invite you to share your thoughts in the comment section below.

The Slow Flowers Podcast has been downloaded more than 148,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much. If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

sponsor-bar_sept_2016 Thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

We’re also grateful for support from Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com
More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

A big bouquet of thanks goes to Longfield Gardens… providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.
And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org
I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at shellandtree.com.

Music credits:

Jupiter the Blue; Traveling Made-Up Continents; 
Instrumental #2 Revisited
by Gillicuddy
http://freemusicarchive.org/music/gillicuddy/
Licensed under Attribution-NonCommercial 3.0 International License.
https://creativecommons.org/licenses/by-nc/3.0/
 
Vinyl Couch
by Blue Dot Sessions
http://www.sessions.blue
https://creativecommons.org/licenses/by-nc/4.0/

Episode 278: Slow Flowers’ 2017 Floral Insights & Industry Forecast

Wednesday, January 4th, 2017

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Happy New Year and Welcome to the third annual Slow Flowers’ Floral Insights and Industry Forecast.

Unlike most TREND reports, this compilation tracks changing shifts, emerging ideas and new concepts that are taking hold in the American floral world.  Think of it as your Next, New and Now Report. These topics are gleaned from my conversations and interviews that took place with many of you during 2016– Slow Flowers members, including farmers, florists and creatives.  I know some of you have already experienced these emerging developments and your influence has inspired this list.

If you would like a copy of this report, please click here: 2017-floral-insights [PDF download]

I look forward to your reaction, thoughts, and input on the Slow Flowers’ Floral Insights and Industry Forecast, including the ideas and themes I may have overlooked! I invite you to share yours in the comment section below.

Let’s get started:

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#1 WHOLESALERS ARE DISCOVERING AMERICA
. In the midst of global floriculture, with trade in cut flowers estimated at more than $100 billion per year, $13 billion of which takes place in the U.S., we’ve been seduced by the notion that the world is our oyster (or flower field).

Mellano & Co. is a Certified American Grown flower farm.

Mellano & Co. is a Certified American Grown flower farm.

In many markets around the country, the wholesale florist is the only commercial cut flowers and foliage source for floral designers, flower shops and studios to purchase product.Yet after branding themselves as the only way to access a world of floral options, some wholesale florists are returning to their roots, at least in part. They are proactively sourcing from American flower farms large and small to stock their coolers and shelves. And beyond this step, many are also using signage and labeling to inform buyers of the origin of that product.

I believe the explosion of farmer-florists and the growth of small-scale floral agriculture in markets across North America has occurred in part because of frustration with the lack of or limited local sourcing by conventional wholesalers. Let me say that again: Farmer-Florists and small-scale floral agriculture have stepped into the gaping void created when wholesalers turned their backs on local flower farmers. And now they’re waking up to the missed opportunity.

The success of the Seattle Wholesale Growers Market, well-documented by me and on this podcast over the past several years, as well as the continued growth of the farmer-owned Oregon Flower Growers Association market in Portland underscore that demand for local flowers is already in place.

Now we are witnessing a shift among some conventional wholesalers to align their brand with American Grown and Locally-grown flowers. Mayesh Wholesale Florist is the most active in this arena, with active support for Slowflowers.com, American Flowers Week, Lisa Waud’s Flower House Detroit, and other sponsorships.

When Mayesh opened its renovated Portland, Oregon, branch in early November, the company asked me to make a design presentation. The team there was very supportive of my request for all locally-grown product — hat’s off to Mayesh and I certainly expect that their success at the cash register will motivate other conventional wholesale florists to get onboard.

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I’ve previously singled out Santa Barbara-based Florabundance, led by Joost Bongaerts, for making the effort to label all California-grown floral and foliage offerings on his online wholesale site. It is an effective tool — one I hope others will emulate. It is certainly a step that demonstrates excellent customer service and an awareness that Florabundance shoppers want to know the origin of the flowers they purchase.

This past fall, I surveyed Slowflowers.com members for their take on a number of topics and trends. When I asked, “If you shop with Conventional Florists, are you finding more American grown and locally-grown product than in the past?” 70 percent of respondents said yes.

Here are a few of the specific comments to elaborate:

  • I request American grown from my Rep, and I think there are more boutique, seasonal items that are coming from smaller farmers
  • I have been asking my conventional wholesalers to bring in more American grown product and I think it is helping. The “American Grown” branding really helps us to know that is happening.
  • It’s definitely taking place and some people at the conventional wholesalers are proud to share that their products are American grown.

This last comment reflects that the industry still has far to go. One member noted:

  • It’s a toss up. They say they want to add more but I’m not sure if they are working really hard at. And they don’t do a very good job at advertising what is local and what is not. My Rep knows that I want American grown but still have to ask every time

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#2 MORE FARMS SELLING DIRECT
. This insight is closely connected with item number one.

In general, the conventional wholesale model is changing, as traditional channels of floral distribution are disrupted. I predict that more flower farms will seek and establish new ways to bypass the conventional wholesale pipeline and market direct to florists and consumers. This is a hot topic and certainly one that’s hard to find anyone willing to go on record to discuss.
Our Slow Flowers survey revealed numerous sales channels among flower farmers. Granted, the majority of Slow Flowers farm-members are small-scale producers, but I believe they are the ones modeling how diversification and direct-to-florist commerce can succeed. When asked about their distribution channels, our respondents cited the following top three outlets:

  • Seventy percent are growing flowers for their own weddings and event clients;
  • This is followed closely by farms selling direct to other florists and wedding designers, at around 67 percent
  • With 53 percent of flower farms reporting they sell to local flower shops
    After this top tier, the percentages drop down to one third of respondents who sell flowers via farmers’ markets and CSA subscribers (basically consumer-direct) and about one-quarter who sell to local wholesalers and grocery/supermarket buyers.There is another farm-direct model, and here’s where I think the disruption is most revealing. A number of large farms are experimenting with direct-to-florist and direct-to-consumer models.

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There is another farm-direct model and here’s where I think the disruption is most revealing. A number of large farms are experimenting with direct-to-florist and direct-to-consumer models. A few successful single-crop models have been in place, such as Danielle Hahn’s Rose Story Farm, which in the past few years has shifted almost completely away from selling through wholesalers to florist-direct fulfillment, and many of the Alaska peony growers who sell direct to florists and consumers.

Now, diversified, large-scale growers are beginning to spin off consumer-focused web shops, such as Sun Valley’s Stargazer Barn or Resendiz Brothers’ Protea Store. In the scheme of things, these new ventures are moving only a small fraction of their parent farms’ floral inventory.

But I predict that as large farms bend to demand for farm-direct sourcing of flowers (by consumers and florists alike), the path from field to bouquet will speed up and perhaps take fewer detours through brokers and wholesalers. That means fresher, more seasonal and better value for all floral customers.

READ MORE…