PepperHarrow Farm Workshop in Winterset, Iowa
Saturday, September 8th
September 8-9, 2018 (all day)
PepperHarrow Farm, Madison County, Iowa
Adam and Jennifer O’Neal of PepperHarrow Farm announced their first “Flower Farming, Floral Design, and Creative Writing Workshop” — and Slow Flowers will be there.
Immerse yourself in the farm for two gloriously full days of flower farming, inspiration, design, and fellowship.
This beginning flower farmer workshop is for the hands-on learner and goes in-depth into the basics of flower farming, creative writing, floral design, and developing your flower farming business.
Students will gather with like-minded flower souls while learning and seeing life on a beautiful working flower farm. Throughout the course, personalized instruction will delve extensively into the essentials of flower farming so attendees leave with the confidence to bring flower farming goals to life. In addition to all of this incredible content, Margaret Ludwig, of Giverny Design, in New Orleans, will be leading creative instruction on floral design.
Find registration details here.
Limited and intimate class size
Creative writing class with Debra Prinzing ‘Telling Your Story’
Floral centerpiece design with Margaret Ludwig of Giverny Design
Bio-intensive commercial flower production
Seed starting, seedling care, and plant propagation
Soil fertility and composting
Choosing the right flowers for your market, crop planning and succession planting
Season extension hoop house and mini hoop flower production
Irrigation, weed control, and integrated pest management techniques
Quick, productive harvesting methods and post harvest care of blooms
Value adding to the farm and creating a sustainable business
Farmer’s Market, florist, wholesale and grocery sales
Business wholesale purchasing ‘What To Buy And Where To Get It’
Marketing, social media, and telling your story
Floral design portion lead by: Margaret Ludwig of Giverny Design
Margaret’s passion for the arts started at a young age, and was expressed through music, dance, and painting. It was initially through painting that her love affair with flowers blossomed. However, after an inspiring trip to Paris, Margaret decided to explore the art of floral design.
In 2012, she apprenticed at an influential flower shop in Washington, DC to study arrangements in the “New Garden Style.” Following her experience in Washington, DC, Margaret and her husband returned to their hometown, New Orleans, where she continues to hone her craft.
With an artistic eye and natural aesthetic, Margaret’s floral designs have graced some of the most prestigious homes in the country. Additionally, she has an extensive background in planning and executing special events in both the public and private sector.
Margaret’s work has been seen on HGTV, PBS, published in Flower Magazine- Home & Lifestyle, One Kings Lane, Garden & Gun, Martha Stewart Living, St. Charles Avenue Magazine and featured on Tori Burch’s design blog.
In this design session, we will help you on your journey of discovering your own design style. Inspired by the garden, nature and flowers, you’ll use beautiful local blooms from our farm to create your very own floral masterpiece. You will leave this class with an understanding of the basic concepts of floral design, including:
- Color theory
- Shape and texture
- Personal style
- Designing for a specific space or location
Debra Prinzing’s Slow Flowers Creative Workshops are designed to dig deep into the most powerful marketing resource available: YOU and YOUR STORY. We’ve asked Debra to draw from her workshop curriculum to lead us in an exercise to find and develop our creative voices.
Think about it. There are so many copycat businesses and lookalike designs. The only way to stand out and differentiate yourself is to tell your story — it is unique to you, your aesthetic, your experience, your point of view.
Debra says: “At the heart of your personal brand is this statement:
*You believe that you have something great to offer the world and that it will create incredible value for many. You are determined to bring it to life by dedicating your time, your resources, your finances, and your very life to making it a reality. When you can name that “essential something,” you are well on your way to being a floral storyteller who uses creativity to express and embody her brand.
In this session, we will flex our storytelling muscles. They may feel a bit out of shape but you will be quickly energized by a series of creative exercises, inspired by the garden, nature and flowers. You’ll daydream, imagine and put pen to paper to express the following through your own uniquely personal lens:
- Describing botanical color, texture, form
- Color language
- Sensory descriptors
- Metaphor and simile
- Garden memoir
Each student will be asked to spend time before our session (pre-homework!) writing her or his floral story through a series of prompts Debra will provide. From that, combined with our language and writing exercises, you’ll have new tools in your toolbox to communicate your unique brand to the world. Debra’s goal is for you to possess a clear vision for your brand distinctives and have a glossary of effective storytelling language to support the marketing for your floral business.
The two-day workshop will take place September 8th & 9th 2018 from 8am to 5pm each day.
This class is held at PepperHarrow Farm in Winterset, Iowa. Des Moines is just 30 minutes away.
Locally made light breakfast, lunch, snacks and beverages are included.
All necessary literature, workbooks, tools, vessels, flowers, etc. required for workshop are included in the registration fee.
Workshop is held in an indoor/outdoor setting so be sure to dress for the weather.
Travel, transportation (to and from airport), dinners and accommodations are not included in the registration fee.
Madison County has some lovely Bed and Breakfasts that we can recommend. We will also have a room block available to attendees at a local hotel.
Shuttle service will be provided from the hotel to the farm. Attendees are also welcome to drive out to the farm on their own.
Detailed information will be provided to participants upon registration.
The above details are subject to change depending on weather and timing.
There are no refunds available for cancellations.