10 Reasons to Save American Flowers
January 9th, 2014
I’m in the midst of raising money to help fund the launch of Slowflowers.com, a brand new, essential resource that will help connect consumers with American flowers and the people who grow, design with and sell them.
I’ve been living and sleeping flowers, dreaming about this project coming to fruition for so many months, more than a year, really.
And the exciting news is that donors to the Slowflowers campaign on Indiegogo have already contributed more than one-third of the $12,000 goal to this campaign in just four days. I think that’s remarkable. On this pace of $1,000 in donations per day, the goal will be met well before the 45-day deadline – and that means we can launch even sooner!
Here’s why this is such an important endeavor – and 10 reasons why saving American Flowers is important:
1. By supporting “American Grown” flowers, you are ensuring that “places” like this exist in this country and not just overseas. (Thanks to flower farmer/designer Andrea Gagnon of Lynn Vale Studios for this important suggestion!)
2. By supporting “American Grown” flowers, you are stimulating economic development where it’s desperately needed:
3. By supporting “American Grown” flowers, you are saving the family farm and the very notion of making one’s living from the land.
4. By supporting American flower farms, you are ensuring the diversity and variety of choices in the marketplace.
5. By supporting American flower farms, you are giving conscious and creative supermarket floral buyers A CHOICE about where they source their flowers, too.
6. By supporting American Flowers, you are helping to RECONNECT florists with flower farmers – and when that happens, beautiful things emerge!
7. By supporting American Flowers, you are making it possible for farms to share their story with consumers, many of whom may never before have visited a flower farm or greenhouse!
8. By supporting American Flowers, you’re making sure that LOCAL FLOWERS are part of the FARM-TO-TABLE story!
9. By supporting American Grown flowers, you are helping an entire industry advocate for change – for transparency and honesty when it comes to COUNTRY OF ORIGIN LABELING on FLOWERS:
10. By supporting American Grown flowers, you’re putting more flowers on the table, one vase at a time. You’re saving an industry that has been long-neglected by its own elected officials. You’re changing the dialogue and elevating the design aesthetic for the flowers you give to celebrate, congratulate and share love.
Tell me . . . WHY do you want to Save American Flowers?