SLOW FLOWERS Podcast: Pittsburgh’s Local & Seasonal Floral Designers – Jimmy Lohr & Jonathan Weber of greenSinner (Episode 155)
August 19th, 2014
Last week, this podcast came to you from Homer, Alaska.
This week, my travels brought me to Pittsburgh, Pennsylvania.
Let’s just say I’m coping with a little jet lag, but summer is my busy season for lectures and photo shoots, so I’ve learned to enjoy my MVP Gold status on Alaska Airlines.
But the other thing I have thoroughly enjoyed has been the chance to connect with great flower farmers and floral designers – coast to coast – who are part of the Slow Flowers movement. In the coming weeks you’ll hear from several of these awesome folks who I first “met” virtually, through social media and — more importantly — because they have joined Slowflowers.com.
Today you will meet two of them: Jimmy Lohr and Jonathan Weber, owners of greenSinner, an urban role model that promotes American-grown flowers in the heart of Pittsburgh’s Lawrenceville neighborhood (by the way, Lawrenceville is now called “new Brooklyn” for hipster, indie, design-focused vibe).
Jonathan and Jimmy state their beliefs up-front-and-center on the home page of their web site:
“greenSinner brings you local, sustainable cut flowers and plants. We love fresh flowers (don’t you?), but we don’t love that they come from Ecuador drenched in chemicals (yuck). We’re trying to make the world — our world and yours — a little greener and a little more beautiful. We grow flowers right here in western PA and source as many materials and plants as we can in a 500-mile radius. Not only is it better for the environment, but you also get fresher flowers and more local and unusual varieties. Beyond flowers, we focus on vintage or re-purposed containers and event decor and sustainable practices.”
The guys at greenSinner first caught my attention when they contributed to the Slowflowers.com campaign on Indiegogo earlier this year. Not knowing anything about their business, I looked them up and sent them a note of thanks.
Only a few weeks after the campaign ended, I found myself in early March attending Holly Heider Chapple’s NYC Chapel Designers’ conference, where I was included in the speaker lineup. Of course, I was there to encourage her members to consider joining the American Grown flower movement, to refocus their wedding and event work to include seasonal and local flowers and to introduce these designers to the notion of working closely with flower farmers.
And there was Jimmy, a charming teddy bear of a guy, front and center, making me feel welcome. He wasn’t the only one who “got it,” but he was definitely the most enthusiastic. I learned that he and his partner Jonathan believe in designing weddings and events with locally grown flowers and plants and that they owned a postage-stamp-sized cutting garden behind their shop. We made plans for me to visit in August when I knew I’d be in Pittsburgh for the Garden Writers Association’s annual symposium.
In the ensuing months, not only did we stay in touch, but when I worked with Kasey Cronquist on the launch announcement of the Certified American Grown brand on July 1st, we invited Jimmy to speak on behalf of floral designers.
Jimmy picked me up at my hotel in downtown Pittsburgh early one morning and we drove a short distance to greenSinner’s studio. After a walking tour to see their backyard growing operation, their greenhouse and the small cutting garden they planted behind a neighboring studio where their stained-glass artist friend works, we sat down for a short podcast interview.
Before we get started, let me introduce you to the two men you’ll hear next. This is straight from greenSinner’s web site:
Jimmy Lohr, Chief Eccentric Officer:
Jimmy, in a limerick:
There once was a boy from the sticks
Who grew up and left all the hicks.
He studied the arts
And big event parts
Then moved home to share all his tricks.
Jonathan Weber, Farmer-General
Jonathan, in a haiku:
internet marketing dude
now he’s a farmer
These guys definitely express their values in everything they do as designers and business owners – and it was such a pleasure to spend time on their turf in Pittsburgh.
Thanks for joining this lively conversation. I’m grateful for listeners like you who have downloaded this flower-powered podcast more than 18,000 times. If you like what you hear, please consider logging onto Itunes and posting a listener review.
Please join me in putting more American grown flowers on the table, one vase at a time. I promise that when you tune in next week, you’ll hear another insightful and educational episode of the Slow Flowers Podcast.
The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts and Andrew Wheatley. Learn more about their work at hhcreates.net