Debra Prinzing

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Archive for the ‘Flower Farming’ Category

Episode 448: Florist Katie McClain of Tucson’s Posh Petals; plus, our Stories of Resilience guest Mandy O’Shea of 3 Porch Farm

Wednesday, April 8th, 2020
Katie McClain, Posh Petals, Arizona-inspired

Our featured guest this week is Katie McClain of Posh Petals, based in Oro Valley, outside Tucson, Arizona. Just like last week’s guest, April Vomfell of Flathead Farmworks, Katie and I recorded this interview in person on March 14th at Hitomi Gilliam’s Trend Summit in Vancouver, B.C., Canada. Little did we know that business as usual and all our plans for the 2020 growing and floral design season would be radically changed soon after Katie and I traveled home the following day. I’m delighted to share our conversation with you today.

But first, our bonus series here on the Slow Flowers Podcast continues with our next installment of Stories of Resilience. I believe that now, more than ever, the message of sustainability and seasonal and locally-available flowers is top of mind — among consumers, flower farmers and florists.

I want the Slow Flowers Podcast to be a companion to those of you in isolation, away from your physical community of peers, neighbors, customers and friends. I don’t have many answers, but I do want to keep the lines of communication open and accessible.

Today’s Stories of Resilience guest wrote one of the very first posts that signaled to me that our TIMES ARE CHANGING when on March 14th I noticed 3 Porch Farm’s instagram post offering free shipping of their flowers. They wrote:

In light of the current situation, we are shipping a box of mixed blooms to your door !! This is the first time we have offered this option and we are excited to be able to bring y’all a little bit of bright sparkle during this time of potential stress. Each box will contain a mix of 35 stems of our blooming beauties for the price of $65. You can expect approximately 7-8 Tulips, 20-22 Poppies (even a few of the big Italian varieties), and 7-8 Daffodils…maybe even a few Ranunculus and Anemones thrown in there too. (Our first succession of Ranunculus is on the way out while our next batch isn’t quite ready yet). But what I can promise is that they will all brighten your day !! .
We will begin shipping this Monday with first come, first serve. We hope to ship throughout the week assuming shipping continues. . . . we can never thank y’all enough for all the love and support you constantly extend our way !! Really and truly, this farm only works bc of your kindness and belief in what we are doing over here !! Sending y’all so much love, happiness, and excellent health
.”

I reached out to 3 Porch to learn more and ever since, Mandy and I have been juggling our schedules in order to record this conversation. Based in Comer, Georgia, Mandy and Steve O’Shea are past guests of this podcast in 2016, which you can listen to at this link.

Mandy O’Shea of 3 Porch Farm

Here’s a bit more about Mandy O’Shea. She graduated from UGA with a degree in Horticulture. During that time, she began working with a local sustainable farmer and selling their goods at the Big City Bread farmers market and other local venues. She has been hooked ever since. Her love for the farm life took her to California via the WWOOF’s program where she learned to combine her love for horses and farming. While in Ca., she also worked at the prestigious organic olive oil company McEvoy Ranch for multiple years helping to manage their 7 acre vegetable and cut flower gardens as well as doing daily flower arrangements to beautify the ranch, the S.F. Ferry building store and for frequent events. After missing her home state for too long, she and Steve packed up their dogs…and bee hives… and headed east bound and down to begin their new farming endeavor. They are passionate about bringing beauty, blooms, and good food to the local folks.

A bumper crop of ranunculus from 3 Porch Farm

3 Porch Farm is a “Certified Naturally Grown” (which adheres to the same standards as USDA Organic), yet Steve and Mandy’s commitment to sustainable farming goes far beyond that. All 5 of the farm’s vehicles run on waste vegetable oil recycled from restaurants in Athens. Since 2012, 3  Porch Farm is entirely solar powered!! The program is ever-evolving, with over 36 KW of solar panels that provides enough electricity to supply the needs of the entire farm plus the O’Shea house, and still quite a bit extra to feed back into the grid.

Spring’s tulips — ready for shipping in this Coronavirus era

With Planet before profit as their operating principal, Mandy and Steve’s goal is to be carbon neutral and to use the farm as an opportunity to put best ethics into practice. The farm is lush with strawberries and blueberries supplying customers at the Athens Farmers Market and Freedom Farmers Market (in Atlanta) on Saturdays. Each year’s love for growing and designing with flowers expands. 3 Porch Farm has hundreds of rose bushes and peonies, thousands of dahlias and ranunculus, and a myriad of other varieties for every season. As they explain on 3 Porch Farm’s web site: “We have the good fortune of living on an amazing farm with a little under 9 acres of gorgeous landscaping, constantly in bloom, and filled with wildlife. It is our great pleasure to spend our years working together to bring something positive to an already wonderful community.”

3 Porch Farm’s seasonal blooms (left); Boxes ready to ship flowers (right)

Despite all that is on her plate, I’m so glad that Mandy devoted a bit of time to record this Stories of Resilience segment to share today. Mandy discussed that 3 Porch Farm has joined CalFlowers (the California Association of Flower Growers & Shippers), which is the trade association offering its members access to discounted fed-ex shipping rates. I hope you can take one tip or strategy from our conversation as you adapt and pivot your own floral enterprise. Best wishes to you both, Steve and Mandy!

Mandy and Steve O’Shea of 3 Porch Farm in Comer, Georgia

Find and follow 3 Porch Farm:

3 Porch Farm on Facebook

3 Porch Farm on Instagram

Floral designs by Posh Petals: Everyday arrangement (left); bridal bouquet (right)

Okay, let’s jump right into my conversation with Katie McClain of Posh Petals!

Posh Petals is a flower studio located in sunny Oro Valley, Arizona!  Katie has been designing gorgeous floral art for weddings and special events for over 13 years. She is a Certified Arizona Master Florist and extremely knowledgeable when it comes to everything floral. Posh Petals is not your typical 9-5 flower shop.  Everything Posh Petals designs is custom inspired by personal conversations with customers. The studio asks questions about the recipient, his or her color preferences, home interior style, aesthetic vibe and more. Typically, Posh Petals is available for daily deliveries, special orders, events, and its specialty: weddings of all kinds.

The natural Arizona landscape and its flora are a theme in Posh Petals’ designs

In the current Coronavirus climate, Katie has added an update on Posh Petals website: “From the Studio to the Porch: We are available for no contact daily delivery orders from 10 a.m. to 2 p.m.”

Find and follow Posh Petals at these social places:

Posh Petals on Facebook

Posh Petals on Instgram

This is the arrangement designed by Katie McClain at the 2018 Team Flower Conference. It certainly caught my eye! Note the inclusion of cactus – a signature Posh Petals design element
This is the text that Katie wrote to accompany the above arrangement

Thanks so much for joining me today as we heard from both a flower farmer and a florist in our Slow Flowers community! I don’t know about you, but things are sinking in this week that we are not in a temporary situation, but a long-term one with no end on the horizon. Some days are better than others.

Days when I can do a little gardening, like planting sweet pea seedlings gifted to me by Lorene Edwards Forkner, one of our Slow Flowers Summit 2020 speakers. And days when I can arrange for a contact-free, socially-distanced flower pickup from a nearby farm — thanks Laughing Goat Farm in Enumclaw — and then have late afternoon mental health breaks to play with those local stems.

It’s so easy to feel overwhelmed and I know I have felt that way for a few weeks, wondering how Slow Flowers can support our community.

Last week we held our second Slow Flowers Member Virtual Meet-Up on April 3rd. We had a great group in attendance and I thank you for joining us; A special thank you to Missy Palacol of Missy Palacol Photography and the Kalyx Group for sharing her 30 Day Social Media planning tool (You can find that link in today’s show notes), and Amelia Ihlo of Rooted Farmers for walking us through the new marketplace for flower farms and florists.

Click above to watch the Zoom replay video of the April 3rd Virtual Meet-Up.

Please join this week’s Slow Flowers Member Virtual Meet-Up on Friday, April 10th at 9 am Pacific/Noon Eastern. Click here to join. All you need is a device with a Camera (Laptop, Smartphone, PC, Tablet). A Mic/Headset are nice, but not a necessity.

Holly Chapple, our special guest on April 10th Slow Flowers Member Vitual Meet-Up

Can’t wait to see you there! Our very special guest is Holly Chapple of Hope Farm, Chapel Designers and Holly Heider Chapple Flowers. She will join us to talk about weddings, bookings, managing rescheduling and pivoting to a new reality. Please join us!

Last week I announced updated plans for the fourth annual Slow Flowers Summit, scheduled for June 28-30. In case you missed it, I announced that May 15th is the date when we will announce a definitive decision whether to move forward with the original conference dates or reschedule them. We want to make sure you have 45 days’ notice to adjust your plans if we have to postpone. And just in case, mark October 26-27 as the backup dates for gathering together at our beautiful venue, Filoli Historic Home and Garden in Woodside, California. As I said last week: I’m as eager as you are to experience a fabulous conference that’s presented in a safe environment. I hope this plan assures you and assists you in managing your own schedule moving forward into 2020.

You can contact us anytime with questions and I’ve added links to my email and that of our event manager Karen Thornton in today’s show notes.  You can also follow the Filoli VISIT Page and Slow Flowers Summit Page for additional updates.

Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Read our stories at slowflowersjournal.com.

Welcome to our new sponsor The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. We’ll share more in the future weeks, but we want to give a shout-out and thanks this week to Lisa Ziegler of The Gardener’s Workshop. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com

Our next sponsor thank you goes to FarmersWeb. FarmersWeb software makes it simple for flower farms to streamline working with their buyers. By lessening the administrative load and increasing efficiency, FarmersWeb helps your farm save time, reduce errors, and work with more buyers overall. Learn more at www.farmersweb.com.

Our final sponsor thanks goes to Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

The Slow Flowers Podcast has been downloaded more than 594,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Dirtbike Lovers; Heartland Flyer; Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 447: Farmer-florist April Vomfell of Flathead Farmworks in Kalispell, Montana; plus, Stories of Resilience guest Tammy Myers of LORA Bloom

Wednesday, April 1st, 2020
April Vomfell of Flathead Farmworks in Kalispell, Montanta (c) Amy Messenger
April Vomfell of Flathead Farmworks in Kalispell, Montanta (c) Amy Messenger

I’m so excited this week to introduce you to April Vomfell of Flathead Farmworks in Kalispell, Montana. We recorded this interview in person on March 14th at Hitomi Gilliam’s Trend Summit in Vancouver, B.C., Canada. At the time, I don’t think April or I really understood that life as we knew it would come crashing to a halt when we both traveled home the following day. So it makes our interview all the more special. I’m glad you’ll hear it and I hope you’ll find our optimism contagious in these uncertain times.


But first, our bonus series here on the Slow Flowers Podcast continues with our next installment of Stories of Resilience. I believe that now, more than ever, the message of sustainability and seasonal and locally-available flowers is top of mind — among consumers, flower farmers and florists.

I want the Slow Flowers Podcast to be a companion to those of you in isolation, away from your physical community of peers, neighbors, customers and friends. I don’t have many answers, but I do want to keep the lines of communication open and accessible through this platform.

Tammy Myers of LORA Bloom (c) Missy Palacol Photography
Tammy Myers of LORA Bloom (c) Missy Palacol Photography

About that Resilience. I invited Tammy Myers of LORA Bloom to share what she’s experiencing as a floral entrepreneur. Based in Fall City, Washington, east of Seattle, Tammy is a past guest of this podcast. She first appeared in 2015 when I featured her studio First & Bloom and its All-American-grown branding. Later, in 2017, I spoke with Tammy and fellow designer Maura Whalen of Casablanca Floral as they discussed “Flower Power,” a collective of local Seattle area florists and farmer-florists.

In the “About” page on her new LORA Bloom web site, Tammy says she will never forget the first time she discovered the difference between locally-sourced flowers and the alternative — imported ones. 

“Very early in my first business, First & Bloom, I explored wholesale options in Seattle.  I walked into the Seattle Wholesale Growers Market and I thought I had died and gone to heaven.  I found buckets and buckets of freshly cut blooms in every color and shape. Blooms that were grown by flower farmers and cut from the fields just hours before.  All the textures, the rich colors and hues, the sweet fragrant smell of flowers, and the hardworking faces of the farmers themselves captured my heart. I do believe it was then in that moment, when I fell in love with the floral industry. It was there I found my people.  My tribe. It was incredible.”

She soon learned the reason this uncommon wholesaler existed as a fresh alternative in the floral industry – thanks to its steady supply of local and seasonal flowers. A great deal has happened since that day six years ago. After years as a florist and a small business owner Tammy wanted to find a new way to connect with customers and increase her online presence.  Hearing the same frustrations from friends in the floral business, she set out to change how consumers purchase flowers online. With LORA Bloom, Tammy hopes to change the flower shopping experience to give consumers a way to experience local and sustainable choices. LORA Bloom is committed to sourcing primarily American grown florals and absolutely never uses floral foams in designs.   

Find and follow LORA Bloom at these social places:

LORA Bloom on Facebook

LORA Bloom on Instagram

30 Day Social Media Action Plan from Kalyx Group

Tammy discussed using a 14-day social media planning tool created by Missy Palacol and Kalisa Jenne-Fraser of Kalyx Group. You may remember their names as speakers at the 2019 Slow Flowers Summit in St. Paul. I’m so happy that Missy and Kalisa have updated their action plan for the entire month of April — and they have permitted me to share this resource with listeners of the Slow Flowers Podcast.

This is free to you! Please follow this link to downloaded Kalyx Group’s 30-day action plan. I’ll see you online — can’t wait to watch how you use their resources for your platform!

April Vomfell of Flathead Farmworks (c) Amy Messenger
April Vomfell of Flathead Farmworks (c) Amy Messenger

Okay, let’s jump right into my conversation with April Vomfell of Flathead Farmworks.

April is a fourth generation cool-climate gardener. She got her start at a young age, weeding the carrot bed and emptying the compost bucket. Since buying her first camera at age 9, she has been taking pictures of flowers and watching things grow.

Before college, April’s first full-time job was in a flower shop, helping customers and learning about flower care and handling. After receiving a bachelor’s in English, April worked as a copy editor and website editor for several years in Washington, New Mexico and Wyoming. She completed a master’s in library science and then worked in public libraries in Wyoming and Montana for several years before transitioning to jobs in marketing.

The greenhouse filled with April's ranunculus crop
The greenhouse filled with April’s ranunculus crop

Now as a flower farmer, floral designer and entrepreneur, April combines all of her skills in marketing, organization, writing and planning with her passion for growing beautiful flowers.

April and her husband, Kurt, met in 2013 and discovered their mutual love of wilderness, Montana, good food and gardening.

Summertime at Flathead Farmworks – a beautiful and productive urban flower farm

In 2015 they founded Flathead Farmworks to provide fresh vegetables and herbs to local restaurants. As a landscape architect, Kurt is instrumental in the design and functionality of the Flathead Farmworks’ growing spaces. Located in downtown Kalispell, the couple’s half-acre urban farm contains their home, annual and perennial gardens, shade trees and fruit trees, chicken yards and a greenhouse.

Snapdragon harvest in April, with April Vomfell

It is a work in progress, with added improvements and new experiments every season. And ask you will hear, flowers have gradually become the main focus of their business. I’m so pleased you can join this conversation and hear more about it from April. Find and follow Flathead Farmworks at these social places:

Flathead Farmworks on Facebook

Flathead Farmworks on Instagram

A bridal bouquet, grown and designed by April Vomfell of Flathead Farmworks (c) Carrie Ann Photography
Garden shed at Flathead Farmworks

Thanks so much for joining me today as we shared two important conversations with you. Connections and community are more important than ever before – and what we value as truly important and essential has radically changed in the course of just a few weeks.

It’s so easy to feel overwhelmed and I know I have felt that way for a few weeks, wondering how Slow Flowers can support our community. To that end, we launched our first Virtual Member Meet-Up on March 27th. Fifty of you, from more than 20 states, joined in on a Zoom platform where we could see each other on the screen of our desktop or mobile devices, and hear from one another. It was really powerful to see your faces and hear your voices. What a beautiful experience. As one flower farmer told me afterwards: “It actually does help to not feel so alone during this crisis.”

If you’re interested in joining the next Slow Flowers Virtual Meet-Up, follow this link and mark Fridays at 9 am Pacific/Noon Eastern for our weekly gathering. The next meeting is April 3rd – I hope to see you there. We will have a few special guests and we also have some fun giveaways you might win.

Another important topic to share with you are updated plans for the fourth annual Slow Flowers Summit, scheduled for June 28-30. I want to announce that May 15th is the date when we will make a definitive decision whether to move forward with the original conference dates or reschedule them.

We want to make sure you have 45 days’ notice to adjust your plans if we have to postpone. And just in case, mark October 26-27 as the backup dates for gathering together at our beautiful venue, Filoli Historic House and Garden in Woodside, California. As I said last week: I’m as eager as you are to experience a fabulous conference that’s presented in a safe environment. I hope this plan assures you and assists you in managing your own schedule moving forward into 2020.

You can contact us anytime with questions and I’ve added links to my email and that of our event manager Karen Thornton in today’s show notes.  You can also follow the Filoli VISIT Page and Slow Flowers Summit Page for additional updates.

Thank you to our sponsors

Thank you to Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Read our stories at slowflowersjournal.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Rooted Farmers. Our friends at Rooted Farmers work exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

The Slow Flowers Podcast has been downloaded more than 592,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Tiny Putty; Heartland Flyer; Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 446: Checking in with Melissa Feveyear of Terra Bella Flowers; plus, kicking off our Stories of Resilience series with Celeste Monke of Free Range Flowers

Wednesday, March 25th, 2020
Melissa Feveyear of Seattle’s Terra Bella Flowers (left) with her “Persephone” creation for Fleurs de Villes at the NW Flower & Garden Festival

This week, we’re welcoming back Melissa Feveyear, founder and creative director of Seattle-based Terra Bella Flowers, a past guest of the Slow Flowers Podcast. You first heard from Melissa when she appeared as our guest in 2015 — it’s been nearly five years since she and I recorded that episode. Some of you may know Melissa from the pages of The 50 Mile Bouquet as a pioneering leader in sustainable floral design. Recently, Melissa expanded her retail shop in Seattle’s Greenwood/Phinney Ridge neighborhood and I visited her there to record today’s episode.

Celeste Monke of Free Range Flowers (c) Caylie Mash Photography

But first, this week marks the launch of a new bonus series on the Podcast called Stories of Resilience.  Now, more than ever, the message of sustainability and seasonal and locally-available flowers is top of mind — among consumers, flower farmers and florists.

Yet, due to the unprecedented pandemic and health crisis, many of us are hunkered down at home. Our business plans are in limbo and we’re all trying to get a grasp on what the future — short and long-term — looks like. My heart breaks for us all and so I hope that the Slow Flowers Podcast can continue to be a companion to those of you in isolation, away from your physical community of peers, neighbors, customers and friends. I don’t have many answers, but I do want to keep the lines of communication open and accessible.

Celeste Monke of Free Range Flowers is our first Stories of Resilience guest. I’m so pleased that she joined me for a recorded conversation last week. I had spent much of the prior ten days envisioning ways to help our community through various channels in the Slow Flowers platform. Bringing you the Stories of Resilience series is one low-tech way to support you as we begin adjusting to the new normal — we have always used the Slow Flowers Podcast as a forum for conversation and now, this Podcast will bring you voices of flower farmers and floral designers as we discuss ideas, strategies and resources to help you stay grounded in your purpose and calling through your own floral enterprise. Sustaining your floral enterprise is as important as your sustainable practices.

Harvesting field crops at Free Range Flowers

Here’s a bit more about Free Range Flowers and its farmers. Free Range Flowers is an eight-acre flower farm in Whatcom Country, located just ten miles from downtown Bellingham, Washington, at a ranch founded by Jay Roelof. Jay is described as a dreamer at heart. His long-term vision pulls everything on the farm into order. He is the farm’s anchor. He is also a true grower. Having studied horticulture at Montana State and managed field operations for a large native plant nursery, he has an intuitive sense for what plants need and an agile understanding of mechanics and farm systems.

Celeste and Jay, Free Range Flowers (c) Caylie Mash hotography

Jay’s partner, Celeste Monke is the farm’s full-time farmer and florist. Besides being a grower, she’s a dreamer, a lover, a feeler, an optimist and a bit of a rebel.  Celeste made her roundabout way from Arizona to Bellingham, in trying to find a way to live a life of positive production. In spending time as a seed collector and propagator, she found a partner, Jay, with whom she started a cut flower farm. She and Jay operate Free Range Flowers with an emphasis on sustainable practices, wildflowers and native plants. When not outdoors working, she tries to find time to be outdoors playing, talking philosophy, writing poetry and trying to make this world more just.

Free Range Flowers (c) Caylie Mash Photography

Celeste is an at-large board member of WA Young Farmers Coalition, which supports Washington’s young and beginning farmers and farmworkers in their pursuit of agrarian revival by offering unique social and educational events, enabling access to critical resources, and fostering a strong community of allies.

WA Young Farmers Coalition: COVID-19 Resources for Farmers

Free Range Flowers on Facebook

Free Range Flowers on Instagram

Free Range Love (Weddings)

Melissa Feveyear of Terra Bella Flowers — photographed in the doorway of her shop on Seattle’s Phinney Ridge

Next up, my visit to Terra Bella Flowers and a sit-down with Melissa Feveyear. The occasion for our conversation was to discuss the beautiful floral couture dress Melissa designed for the Fleurs de Villes display, held in Seattle February 26-March 1 at the Northwest Flower & Garden Festival and at Seattle’s Pacific Place.

Persephone, Melissa’s all-domestic-adorned creation for Fleurs de Villes at the Northwest Flower & Garden Festival

More than a dozen Slow Flowers designers and teams participated as Fleurs de Villes artists to create floral couture that adorned lifesize mannequins. Melissa designed a mythical garment for our Slow Flowers-sponsored mannequin featuring all local and domestic botanicals and I want to share more about that project, as well as hear Melissa’s update on her retail floral business.

Here’s Melissa’s artist statement about her Fleurs de Villes design:

Persephone, Goddess of Spring, emerges from the underworld and with each step, garden roses, blooming branches and spring blooms awaken and burst into a vibrant display of color. Inspired by Art Nouveau painter Alphonese Mucha, our Persephone is adorned exclusively with American-grown blooms and botanicals.

Terra Bella founder and creative director Melissa Feveyear is a founding member of the Slow Flowers Movement, a campaign designed to inspire the floral industry and its consumers to embrace local, seasonal and sustainable flowers.

Read more about Terra Bella and Melissa’s story here

Terra Bella Flowers

We sat together in two velvet-upholstered vintage chairs and recorded this interview on March 11th. My, so much has happened in the two weeks since. I hope you find the same inspiration as I have from this intrepid and intentional artist.

I know you’ll be inspired by this beautiful, light-filled shop where plants flourish in a conservatory-like atmosphere and the fragrance of flowers greets those who enter

I don’t know what the future holds, but I do know that the silver lining of the enforced quarrantine in world at least has led to walks on the beach at Saltwater State Park and my finally finishing my rose pruning and fertilizing project. Or plants, seeds and bulbs are oblivious to the madness and for that I take comfort. I send blessings and a wish that you can be grounded in this time.

Thank You to Our Sponsors:

First, this podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

FarmersWeb software makes it simple for flower farms to streamline working with their buyers. By lessening the administrative load and increasing efficiency, FarmersWeb helps your farm save time, reduce errors, and work with more buyers overall. Learn more at  farmersweb.com.

Minnesota-grown roses from Len Busch Roses — featured at the Slow Flowers Summit 2019

The fourth annual Slow Flowers Summit takes place in late June, but I want to make a few comments for those of you who’ve registered or who are planning on doing so. I want to address concerns regarding COVID-19 and coronavirus, concerns that are affecting all of us in our daily lives.

Rest assured we are working in partnership with the Summit venue, Filoli, to monitor the options available to reschedule the Summit. We’ll have an announcement on those plans soon, and I’m as eager as you are to experience a fabulous conference that’s presented in a safe environment.

You can contact us anytime with questions:

Debra Prinzing

Karen Thornton

You can also follow the Filoli VISIT Page and Slow Flowers Summit Page for additional updates.

Join me! Slow Flowers Podcast (c) Missy Palacol Photography

The Slow Flowers Podcast has been downloaded more than 590,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

One Little Triumph; Heartland Flyer; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 445: Mara Tyler of Pennsylvania’s The Farm at Oxford, a boutique cut flower farm and botanical shop

Wednesday, March 18th, 2020
Mara Tyler, farmer-florist, The Farm at Oxford

I’m so pleased today to introduce you to Mara Tyler of The Farm at Oxford in Lincoln University, Pennsylvania. I think we first met in 2014 at an ASCFG annual conference when it was held in Wilmington, Delaware, and it has been inspiring to witness how Mara has grown her floral enterprise to encompass growing flowers, designing flowers, teaching about flowers and connecting with flower lovers in person and through social media.

I’ve been so curious about the retail side of Mara’s business and I asked her to join me for today’s episode.

In the dahlia fields at The Farm at Oxford (c) Mariya Steckler Photography

Here’s more about Mara Tyler and her flowers:

California native turned Pennsylvania flower farmer, Mara Tyler grew flowers in small spaces for 20 years in her home state.  When she and her young family decided to move their roots to Pennsylvania, they discovered the desire for more space and land to put down roots.

Life on The Farm at Oxford

Sixty property visits and 1.5 years later, they found a beautiful 1838 farmhouse in Southern Chester County, on a 12-acre farmette that was historically used for dairy and sheep farming. Fenced pastures with meadowed flatlands seemed perfect for brightly colored flowers, and the idea of The Farm at Oxford was born. 

Beautiful mixed peony bouquets

The farm’s cut flower business specializes in locally grown peonies, dahlias, roses, spring bulbs and companion perennials. Mara is inspired by the unique and the challenging, and as long as the ground is not frozen, you can typically find her outside digging in the dirt or in the workshop playing with flowers. 

A peek inside Mara’s plant-filled shop at WorKS Artisan Collective

New in 2018, The Farm at Oxford launched a YEAR-ROUND mini-plant and flower shop inside of the WorKS artisan collective in Kennett Square, near famed Longwood Gardens outside Philadelphia. WorKS Botanical & Flower Shop is open Friday through Sunday, 11-5 and there you can find unusual pots, plants, fresh flowers; as well as lots of garden related home decor items such as watering cans, pruning shears, or Mara’s favorite garden sign. In winter, you can find homemade wreaths, lots of goodies for holiday; and also pick up flower bulbs for planting.

The Farm at Oxford also brings fresh bunches of blooms…everything from a gathering of peonies to a combination of what is blooming at the field each week. Customers can find those flowers at garden and lifestyle retailer Terrain.

Stunning dahlias, with the bonus of backlighting

Thanks so much for joining my wonderful conversation with Mara Tyler of The Farm at Oxford. I hope you gained as much inspiration and encouragement as I did from this talented floralpreneur.

Mara Tyler (c) Taken by Sarah

Find and follow The Farm at Oxford at these social places:

The Farm at Oxford on Facebook

The Farm at Oxford on Instagram

The fourth annual Slow Flowers Summit takes place in late June, but I want to make a few comments for those of you who’ve registered or who are planning on doing so. I want to address concerns regarding COVID-19 and coronavirus, concerns that are affecting all of us in our daily lives.

The Summit team is following the situation closely, monitoring the CDC health and travel information and the San Mateo County Department of Health recommendations. At this time, as reported by the CDC and U.S. Travel Association, there are no restrictions on travel anywhere within the U.S.

High Place at Filoli
FILOLI: the recently-renovated “High Place” at Filoli in Woodside, Calif., destination for the Slow Flowers Summit 2020

Rest assured we are working in partnership with the Summit venue, Filoli Historic Garden and Home, to ensure a wonderful experience for you. We are very optimistic about the prospect of a fabulous conference and hope you are as well. The Slow Flowers Summit team promises to provide you with regular updates if the status changes in the coming weeks or months, but in the current climate, we are remaining positive about seeing you in California — June 28-30 — for a celebration of the Slow Flowers people, passion and practices. You can contact us anytime with questions:

Debra Prinzing, Slow Flowers

Karen Thornton, Event Manager

You can also follow the Filoli VISIT Page and Slow Flowers Summit Page for additional updates.

(c) Mary Grace Long Photography

The Slow Flowers Podcast has been downloaded more than 588,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Thank you to our Sponsors

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Cottonwoods; Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 444: Ingrid Koivukangas of Alchemy Farm Flowers on diversifying into agrotourism, and our first ASCFG leadership guest, Erin McMullen of Rain Drop Farms

Wednesday, March 11th, 2020
Ingrid Koivukangas of Alchemy Farm Flowers
Ingrid Koivukangas of Alchemy Farm Flowers

Today’s first guest has been on my “wish list” for a few years, basically since she joined Slow Flowers and I became familiar with her business Alchemy Farm Flowers. I’m so happy today to introduce you to Ingrid Koivukangas, environmental artist, flower farmer, floral designer, educator and innovator.

Alchemy Farm on Salt Spring Island, B.C.

As you will hear in our conversation, Alchemy Farm Flowers is based on Salt Spring Island in British Columbia, a destination that’s sandwiched between Vancouver Island to the west and the U.S. San Juan Islands to the east. It’s reached via car ferry or float plane and I am mesmerized by the videos and photographs I’ve seen on Salt Spring Tourism‘s web site. Meeting Ingrid “virtually” only makes me more eager to visit her in person.

welcome sign
Welcome to Alchemy Farm

Here’s more about Alchemy Farm and its owner:

Alchemy Farm is situated on ten acres in the beautiful Burgoyne Fulford Valley on Salt Spring Island. The property was once part of the historic 200-acre George and Kate Furness homestead, first settled in the 1880s. 

Alchemy Farm is owned by award-winning environmental artist, Ingrid Koivukangas, and Robin Logan, a retired UK Homeopath and woodsmith. Both are creatives, healers and dreamers. The couple married on the Winter Solstice and they believe in love and magic – hence their chosen farm name: Alchemy Farm. Ingrid and Robin’s stewardship of this magical property is rooted in their deep love for the Earth and Nature, of becoming self-sufficient, living in harmony with all beings and providing safe habitat for bees and pollinators.

The studio at Alchemy Farm where Ingrid hosts classes and workshops.

From the Alchemy Farm fields there is a spectacular view of Mount Maxwell towering over the Fulford Valley. Eagles circle overhead. Choruses of frogs serenade from the many ponds. The original hedgerows, planted by early settlers, still mark the boundaries of the property along the eastern and western edges. The orchard is rich with apple, pear, plum and cherry trees. Blackberries drape over decaying fences. The land is awake with potential as its stewards continue to create a sustainable flower farm, an oasis of healing.

The farm produces gorgeous flowers in tune with the seasons, grown without chemicals or pesticides to provide safe homes and food for pollinators—plus flowers for humans to enjoy. 

Young visitors are enchanted by the Music Garden at Alchemy Farm, where they can listen to the bioenergy of flowers (note the earbuds!)

Ingrid teaches flower workshops to businesses, groups and private students, incorporating botanicals harvested directly from her gardens. She created the Alchemy Flower Music Garden Tour as an environmental art exhibit that connects visitors to the music created from the bioenergy of flowers! It’s a magical experience. Those who visit the seasonal Farm Stand can shop for flowers, jams, fruits and veggies, from May to September. Alchemy Farm’s online shop offers dahlia tubers, seeds and other products.

Florals grown and designed by Ingrid Koivukangas of Alchemy Farm
Enjoy this tour of Alchemy Farm’s Sound & Music Garden

Find and follow Alchemy Farm at these social place:

Alchemy Farm Flowers on Facebook

Alchemy Farm Flowers on Instagram

Alchemy Farm Flowers’ new Bee Garden School

Erin McMullen of Rain Drop Farms.

Next up, our first interview with one of seven regional directors who are part of the ASCFG leadership — we’ll be recording conversations with all of these folks throughout the coming year. I hope to record as many as possible in person, but we’ll have to see how and where my travels in 2020 take me.

Please meet return guest Erin McMullen of Rain Drop Farms. Erin and her husband Aaron Gaskey are veteran flower farmers in Philomath, Oregon, near Corvallis. Rain Drop Farms was established in 1999 on a one acre plot in their backyard.  They had every intention of growing vegetables, and threw in a few dahlia tubers that grandma gave them. Later, after a long search, Erin and Aaron were finally able to purchase their own piece of paradise and move to the farm’s current location, at the base of Oregon’s Mary’s Peak.

Those dahlia tubers made the move with them and before long they had more flowers than potatoes and the beginning of a dream. Rain Drop Farm grows flowers in a way that benefits not only flower-loving customers, but also their natural neighbors.  This means avoiding using harsh chemicals or insecticides and opting for natural and organic solutions to any pest problems. This all supports their belief that the flowers that grace our tables should be as healthy as the food we feed our bodies. 

Erin is entering her second year as the West & Northwest regional director, representing the Association of Specialty Cut Flower Growers in Alaska, California, Hawaii, Idaho, Nevada, Oregon, and Washington.

Before we wrap up, I want to announce the winner of last week’s book giveaway. Last week you heard from Jennifer Jewell, author of the new book, The Earth in Her Hands – 75 extraordinary women working in the world of plants and host of the NPR program Cultivating Place. I am so honored to be included in this book, and last week you heard me as part of Jennifer’s panel at the NW Flower & Garden Festival, where I appeared with two other women featured in its pages: Christin Geall and Lorene Edwards Forkner.

Our book giveaway comes thanks to Jennifer’s publisher Timber Press. Last week, we asked listeners to post a comment about an extraordinary woman who influenced their plant journey. Thank you to all who took the time to comment on our show notes at debraprinzing.com and on Instagram’s @myslowflowers In a random drawing last Sunday, March 8th, I selected the winner: Catharine McCord!

Catherine posted a comment celebrating her friend Shelley who can be found on IG as @artemisiaandrue, as an incredible mentor, herbalist, teacher, and friend, writing: “Shelley has introduced me to many plants, spiritually and medicinally. My life is forever changed as I share this knowledge on how plants can be our emotional, spiritual, and nourishing allies.

Congratulations Catharine — look for a copy of The Earth in Her Hands coming to you soon!

The Slow Flowers Summit takes place in just four months and you’re invited to join the uplifting experience that has been called a Floral Mind Meld. Our first two days will be hosted at Filoli Historic House and Garden in Woodside, California, outside the SF Bay Area, where we will gather on days one and two — June 28-29th.  On day three, June 30th, we will enjoy a special tour of Farmgirl Flowers’ headquarters in San Francisco, hosted by our friend and past Slow Flowers Summit keynote speaker, Christina Stembel. All in all, it will be special and exclusive — and I can’t wait for you to join us!

Many of you have been asking about lodging – and I’m happy to announce that our event manager Karen Thornton has just posted details about room blocks under the Travel & Accommodations tab at Slowflowerssummit.com.

Teresa Sabankaya in her garden in Bonny Doon, California

We’ve also included details about a special, limited, pre-Summit opportunity that’s just been announced. Our co-host Teresa Sabankaya of Bonny Doon Garden Co. in Santa Cruz, and her husband Nezih Sabankaya, are throwing a Speaker Dinner in their private gardens in the Santa Cruz Mountains. The dinner will take place on Saturday, June 27th, the night before the Summit begins, and it is separately priced. The seating is limited, so if you’re interested, follow the link at the Summit website.

It promises to be an intimate evening for anyone who travels to the area early and wants to connect with fellow attendees and speakers. Thank you, Teresa and Nezih Sabankaya for creating this lovely opportunity.

Designed by Nancy Cameron of Destiny Hill Flower Farm.

The Slow Flowers Podcast has been downloaded more than 586,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Thank you to our sponsors

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

FarmersWeb. FarmersWeb software makes it simple for flower farms to streamline working with their buyers. By lessening the administrative load and increasing efficiency, FarmersWeb helps your farm save time, reduce errors, and work with more buyers overall. Learn more at www.farmersweb.com

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

(c) Mary Grace Long photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Castor Wheel Pivot; Alustrat; Great Great Lengths; Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Meet Karen Marshall and Tina Barkley, the creatives behind Fleurs de Villes – a Bespoke Floral Phenomenon

Wednesday, February 19th, 2020
Karen Marshall and Tina Barkley of Fleurs de Villes
Karen Marshall and Tina Barkley of Fleurs de Villes

In Seattle, we have a rite of springtime called the Northwest Flower & Garden Festival, which always takes place in February when everyone craves the fragrance of flowers (not to mention the scent of potting soil), and the unfurling of foliage, fronds and petals as seen in the excellent garden displays that cover the floor of the Washington State Convention Center.

I’ve been involved in one way or another with this amazing experience for more than two decades. In fact, in 1989 when it was launched by founder Duane Kelly, I covered the story for the local business newspaper where I was a staff reporter. I recall then thinking that I so wanted to join Duane’s world. For years, I covered the Flower and Garden show as a journalist and editor; then, when I made the leap to home and garden writing, I actually spoke at the show in 2002, beginning a recurring gig every year since.

In the past few years, though, instead of speaking, I’ve produced and hosted the Flower Stage at the NWFGF. This role has allowed me to invite Slow Flowers members to participate and engage flower show audiences in the conversation about floral design, local and seasonal botanicals, and more.

Blooms & Bubbles instructors will appear at the Northwest Flowr & Garden Festival’s DIY Floral Stage

This year, we’re again producing Blooms & Bubbles, a daily DIY workshop series with American-grown and locally-grown “blooms” and a glass of champagne aka “bubbles.” Five Slow Flowers members are teaching and I want to give them a shout-out right now so you can follow along on social as we post workshop images of their classes and students.

They include Thomasi Boselawa, CFD, Tiare Floral Design Studio; Erin Shackelford, Camas Designs; Maura Whalen, Casablanca Floral; Carolyn Kulb, Folk Art Flowers; and Teresa Engbretson and Katie Elliott of My Garden Overfloweth. You can find the full schedule here. Tickets are going fast but you might be able to snag a seat to join us! And PS, even if you aren’t able to sign up for the DIY workshop each day at 2 p.m., there is public seating and you’re invited to watch along! The dates: February 26-March 1.

Because I’ve been able to work closely with the management at Marketplace Events, the current owners of the Northwest Flower & Garden Festival, I learned last fall that FLOWERS were taking center stage at the 2020 show. Operations manager Courtney Goetz and I met for lunch and she pulled out a few images to share the secret with me. It’s no secret anymore — and today’s guests will tell you all about the phenomenom called Fleurs de Villes. That’s Fleurs with an “S” and Villes with an “S” – as in “Flowers of the Cities.”

As soon as Courtney showed me photos of flower-clad female mannequins, I knew I had seen the images on my Instagram feed. I soon learned from Courtney that this woman-owned company was based just a few hours to the north of us – in Vancouver, B.C., and that the Northwest Flower & Garden Festival had invited Karen Marshall and Tina Barkley to bring Fleurs de Villes here to Seattle.

I’m so exited to bring you today’s conversation with two event and marketing experts. Karen and Tina are elevating flowers in a way that feels fresh, fashion-forward, and inventive.

Much like the response people have when they see the photo shoots of real models wearing botanical couture for our American Flowers Week campaigns that Slow Flowers began commissioning in 2016, the botanical couture on Fleurs de Villes’ three-dimensional mannequins takes floral fashion to a new level. That level is different in one key way from what I’ve been doing with American Flowers Week. And it is a feat to pull off, I can tell you. That’s because Tina and Karen are gathering more than a dozen mannequins, each designed and created by an area florist, and each on display for the full run of the Northwest Flower & Garden Festival. I am in awe of the theatrical levels achieved by Fleurs de Villes.

I want to jump right into this conversation, but first, a bit more about Fleurs de Villes and its founders:

FLEURS DE VILLES combines the love of flowers, local design talent, and bespoke, utterly unique displays, for experiential events like none other. The name speaks to that – Fleurs de Villes – flowers of the cities. Connecting with each city we launch in, we work with top local florists, designers, growers and nurseries, to showcase that city’s world-class talent and create stunning displays of art. Fleurs de Villes not only showcases artful flower displays, we create engagement – with audiences viewing our events, and with the partners who support us, from leading sponsor brands to local and national media, as well as community-based groups. We believe in the power of partnerships and the amplification of messaging that comes when audiences have an experience of the senses. Our team of highly professional individuals is dedicated to ensuring every touch-point is on brand to deliver an event experience people will be talking about – and sharing – for a long time to come.

Floral mannequins from past Fleurs de Villes events

TINA BARKLEY is one of Vancouver’s best known lifestyle experts regularly working with Chatelaine Magazine, Today’s Parent and appearing on TV cooking, styling, decorating. Tina has also been a serial entrepreneur for over 25 years, researching, structuring and building businesses. Creating a brand and building a solid product, strategic partnerships, operational structure, marketing and sales are all areas Tina thrives in. As an effective event builder and planner, Tina has a ‘knack’ for making it happen, and empowering everyone around her.

KAREN MARSHALL has a long term international career in publishing and the digital space. She is a strategic thinker with a laser focus on partnership cultivation. With a belief that no brand is an island she has put together countless programs bringing key organizations and media together to create outstanding promotions. Working for some of the largest media brands in the world and in Canada and within the luxury space with numerous consumer brands across a broad spectrum, her focus is on quality engagement and experiential offerings for all partners.

Thanks so much for joining me today.  Find and follow Fleurs de Villes at these links below:

Fleurs de Villes on Facebook

Fleurs de Villes on Instagram

You can find details about the Seattle Fleurs de Villes display — February 26-March 1st at the Northwest Flower & Garden Festival

Future schedule to see Fleurs de Villes around North America and beyond.

As promised, here are the local florists and designers participating as Fleurs de Villes artists. Each will create a floral garment to adorn the lifesize mannequin. It’s no surprise, but a number of them are Slow Flowers members!

First of all, I am thrilled that Melissa Feveyear of Terra Bella Flowers & Mercantile is designing the Slow Flowers-sponsored mannequin featuring all local and domestic botanicals. We are so grateful for Melissa’s longtime membership and support and I can’t wait to see what she creates!

Of course, as anyone who is committed to sourcing domestic and local flowers in the Pacific Northwest in February, which faces a dormant growing season that many of you also experience, I want to just acknowledge what a feat it will be to bring a Slow Flowers sentiment and values to an undertaking like a botanical garment made entirely from fresh and natural materials. I’ve heard anecdotally from several Slow Flowers members as they’ve planned their creations and I know they are committed to sourcing a good percentage of their looks with domestic crops. Let’s cheer them on and see what they create. Including Melissa of Terra Bella, nine Slow Flowers members are participating as Fleurs de Villes designers — more than half of all the dresses you’ll see! They include:

TJ Montague of Garden Party Design

Tobey Nelson of Tobey Nelson Events & Design

Maura Whalen of Casablanca Floral

Alicia Schwede of Flirty Fleurs

Keita Horn of Smashing Petals

Annika McIntosh of Hazel Landscapes & Designs

Tomasi Boselawa, CFD, of Tiare Floral Design

Tammy Myers and the florists of Lora Bloom

Other Fleurs de Villes florists include: a Natural Design; Fena Flowers; Seattle Floral Design; Zupan’s Markets; Leah Erickson; Ondine; and you’ll see supporting floral installations by Apotheca Design and Soren Events.

Jennifer Jewell is the author of The Earth in Her Hands, which includes a profile of Lorene Edwards Forkner, Christin Geall and Debra Prinzing, among many others.

If that’s not enough floral, horticulture and botanical inspiration, you can find me on Thursday, February 27th at 12:30 pm, as part of a panel entitled:WOMEN AT WORK: MAKING A LIVING WHILE FOLLOWING YOUR PLANT PASSION,” moderated by author Jennifer Jewell, and featuring Lorene Edwards Forkner, Cristin Geall and me. Get your Northwest Flower & Garden Festival tickets here — and I’ll see you there!

Jumping ahead to future events . . . the clock is ticking along as we continue to finalize details for the 4th Annual Slow Flowers Summit – June 26-28, 2020 in San Francisco Bay Area at Filoli.

We only have 50 seats left so I urge you to follow the links in today’s show notes and reserve your space with the Slow Flowers tribe! Your Ticket Includes: All-Day Sunday, June 28 + Monday, June 29 with 5 Presentations + 7 Fabulous Speakers, all meals, refreshments and evening cocktail receptions;

Floral Design Demonstrations; an Interactive Floral Installation; Author Book-Signings; Cool Take-Home Gifts . . . and then, on Tuesday Morning, June 30th, a behind the scenes tour at Farmgirl Flowers HQ where you’ll enjoy a Light Breakfast + Coffee, and meet our good friend Christina Stembel of Farmgirl Flowers.

I can’t wait to see you there!

(c) Mary Grace Long photography

The Slow Flowers Podcast has been downloaded more than 578,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Thank you to our Sponsors

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Our partnership with Florists’ Review is such a valuable one, providing a forum for beautiful and inspiring editorial content in the #slowflowersjournal section – month after month. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

FarmersWeb. FarmersWeb software makes it simple for flower farms to streamline working with their buyers. By lessening the administrative load and increasing efficiency, FarmersWeb helps your farm save time, reduce errors, and work with more buyers overall. Learn more at  www.farmersweb.com.

Our next sponsor thanks goes to Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Le Marais; Symphony 40 in G Minor; Via Verre; Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Music from: audionautix.com

Episode 439: Meet Hans and Lisa Larsen, Sunborn Gardens’ next generation

Wednesday, February 5th, 2020
Fresh and beautiful – an all-Wisconsin-grown bouquet, with flowers and design from Sunborn Gardens

I’m so delighted today to welcome Hans Larsen and Lisa Larsen, partners in Sunborn Gardens, a Wisconsin flower farm and design studio with a long history in cut flower growing.

Hans Larsen and Lisa Larsen, partners in Sunborn Gardens, 2.0!

Tucked in a little valley near downtown Mount Horeb,  Sunborn has been growing beautiful cut flowers for over 40 years. Owners Hans and Lisa Larsen run the flower farm and design studio, working closely together to create unique and artful floral.  The farmer and florist relationship is what makes their floral designs one-of-a-kind, as they constantly trial new varieties and color palettes to showcase the best Wisconsin has to offer. All farming is done using organic practices in order to properly care for their family land. Sunborn’s modern designs are inspired by the garden, full of specialty blooms, heirloom varieties and rich with texture. 

Inside one of the Sunborn Gardens’ high tunnels, with Farmer Hans.

Sunborn Gardens’ founder Carol Larsen is Hans’ mother. She originally began to sell at the Dane County Farmer’s Market in Madison, Wisconsin, 44 years ago. Her love affair with flowers began with a bucket of orange marigolds and she and Sunborn have grown cut flowers ever since. Many of you will recall that Carol is a pioneering cut flower farmer who co-founded Fair Field Flowers, a marketing cooperative of Wisconsin and Illinois specialty cut flower growers.

Hans and Lisa with two of their three young children.

Fair Field Flowers permanently closed as of January 1, 2019, but the roots of this legendary and innovative regional model remain deep in Madison, Milwaukee and other markets formely served by the cooperative. These are talented people who really made a mark on the Wisconsin floral scene and whose reach went far beyond their region through education, workshops and sharing their knowledge generously.

This is posted on the Fair Field Gardens FB Page: Fair Field Flowers has ceased operation as of 1/1/19. Should you wish to contact any of the former partners please check out the info below:

FAIR FIELD FLOWERS
PO Box 2071
Madison WI 53701

Mary Jo Borchardt fivegreenacres@gmail.com
Five Green Acres

Catherine Cooper katesfreshflowers@gmail.com
Kate’s Fresh Flowers

Christine Curley beehappyblooms@gmail.com
Bee Happy Blooms

Hans Larsen sunbornfarm@gmail.com
Sunborn Gardens

Jeanie McKewan jeaniem@brightflowerfarm.com
Bright Flower Farm

Cheryl Burton and Gina Graham oldstonehousefarm.wisc@gmail.com
Old Stone House Farm, LLC

At harvest with Hans Larsen

Here’s more about Flower Farmer Hans Larsen:

“When the opportunity to take over the family farm business came up I had just had my first child. It was in that moment that I knew I had to do it. I wanted my daughter to live the magical, nature-filled life I had as a kid. I wanted her to play in those woods and talk to the flowers. This is by far the hardest thing I have ever done. Learning greenhouse production, bookkeeping, seed starting and more is no walk in the park.  I keep showing up for the flowers. The entrepreneurship journey is a interesting one, full of ups and downs, but unlike the jobs I had before, this gig feeds the soul.  Working so closely with my designer wife, we are cultivating something really special.”

Spring market bouquets (left) and summer lisianthus harvest (right)

And a bit from farmer-florist Lisa Larsen:

I married into this wonderful flower family of mine. When Hans first had the idea to take over his Mother’s flower farm I was skeptical.  I was about to move my entire life to a new city and become a farmer? I eventually found myself helping out in the design studio and it was there I found my calling. I had studied fine arts in college and was set on becoming a teacher, but through long days at the workbench creating art by using flowers as my medium, I was hooked. All the elements and principles of design I once studied were being applied on a daily basis and I wanted more more more! I apprenticed with my mother-in-law for a few years learning all I could. I now run the design studio with a small, very talented staff to produce weddings almost every weekend. I am constantly inspired by what is growing all around me. There really is nothing better than a fresh cut local stem.

Lisianthus season at Sunborn Gardens.

I can’t wait for you  to hear the next chapter of Sunborn Gardens and be inspired by the changes that Lisa and Hans have brought, changes that work with their lifestyle of living off farm and juggling farming and studio responsibilities while parenting three young children. As Lisa and Hans like to joke, it takes two of them to match the skills of Carol Larsen. They are all quite fortunate to have one another along this journey, with Carol continuing to share her “heirloom body of knowledge” (a phrase my friend Diane Szukovathy once coined) with the next generation.

Thanks so much for joining me today — what a wonderful visit with two passionate flower lovers. Sunborn Gardens is part of the upcoming Wisconsin Cut Flower Growers School, scheduled for next weekend, February 15-16, 2020, and presented by University of Wisconsin/Madison’s Center for Integrated Agricultural Systems. You can find more details here.

May 17th Spring Centerpiece Workshop with Lisa Larsen in Madison, Wisc.

Find and Follow Sunborn Gardens at these social places:

Sunborn Gardens on Facebook

Sunborn Gardens on Instagram

Sunborn Gardens on Pinterest

Love this image created by our friends at Johnny’s Selected Seeds

Well, we’ve made it through the first month of a new year and a new decade. If you missed the February Slow Flowers newsletter check it out here.

We’ve got lots of goodness going on and you won’t want to miss out on opportunities to get involved with campaigns, content and events that will benefit you and your brand. Among other things, the newsletter celebrates one of our top highlights for the New Year. January witnessed our largest burst of growth ever — with 23 new members joining and 61 renewing members last month. Welcome all!

Registration continues for Slow Flowers Summit and we’re more than 50% sold out!

Please join me on June 28-30th and connect with our fabulous speakers, enjoy the incredibly beautiful venue at Filoli Historic House & Garden, and experience the many features that will immerse you in the people, principles and practices of Slow Flowers.

Check out all the details by following the link in today’s show notes or head to slowflowerssummit.com where you can register at an incredibly affordable rate of $599 for 2-1/2 days inclusive of programming and meals. Slow Flowers Members enjoy a discount at $549.

Join me! Slow Flowers Podcast (c) Missy Palacol Photography

The Slow Flowers Podcast has been downloaded more than 573,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Thank you to our sponsors

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Our partnership with Florists’ Review is such a valuable one, providing a forum for beautiful and inspiring editorial content in the #slowflowersjournal section – month after month. Take advantage of the special subscription offer for members of the Slow Flowers Community.

FarmersWeb software makes it simple for flower farms to streamline working with their buyers. By lessening the administrative load and increasing efficiency, FarmersWeb helps your farm save time, reduce errors, and work with more buyers overall. Learn more at  www.farmersweb.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org. Thanks to ASCFG for returning as a Slow Flowers Sponsor for 2020. We’re launching a fun podcast series this year, in which I will catch up with all of the regional directors across North America — so listen for news about what’s happening in your area.

Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:

Homegrown; A Palace of Cedar; Gaena; Glass Beads
by Blue Dot Sessions http://www.sessions.blue

Lovely by Tryad http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Music from:
audionautix.com

Episode 438: Rooted Farmers: A New Online Marketplace for Selling and Buying Local Flowers

Wednesday, January 29th, 2020

Today we have a very cool segment with Amelia Ihlo and Althea Smith, partners in a brand new farmer-to-florist sales platform called Rooted Farmers.

You’ll be hearing much more about Rooted Farmers in the future because  we’ve partnered for 2020 to bring this resource to the Slow Flowers Community. As you know, Slowflowers.com is an online directory to help connect U.S. and Canadian consumers with domestic flower sources AND to help farmers and florists find one another and do business with one another. However, as I frequently admit, I think like a journalist, not like a business person. I always had a desire for Slowflowers.com to include a sales mechanism, but the skills required to do that are way beyond me.

Amelia Ihlo, flower farmer and co-founder of Rooted Farmers

Then last fall, a Slow Flowers member named Amelia Ihlo of Reverie Flowers in Etna, N.H., reached out to tell me what she was doing.  She wrote this:

I am a Slow Flowers member based in New Hampshire and a huge supporter (and beneficiary!) of your work.  I spent this past year testing a business model that works exclusively with local flower growers, and had a tremendous response from both our grower network and all of our floral buyers. My partner are at a point to begin discussions with other folks within the industry, and as such, I am reaching out to see if you might have some time to connect on the phone.”

It was the beginning of a conversation that led to in-person meetings and eventually Rooted Farmers joining Slow Flowers as a major sponsor for 2020 and Slow Flowers endorsing the Rooted Farmers platform for flower farmers.

I alluded to the launch of Rooted Farmers in my 2020 Slow Flowers Floral Insights and Industry Forecast, in the section on “Agriculture-driven Design.” I wrote this: “The next chapter in this shift is being authored by designers who weave the agricultural narrative through their aesthetic and branding. From creative collaborations between flower farmers and floral designers to new apps and online resources that help florists learn who is growing what and when that’s available, the direction connections between the field and the studio are more important than ever.”

That paragraph was a direct reference to Rooted Farmers and the exciting way Amelia and Althea are solving problems and addressing pain points in the sales and buying process.

This is a screen capture of how you can present your INVENTORY to buyers

Having worked with developers on Slowflowers.com since 2013, basically using an off-the-shelf directory software designed for a “one-size-fits-all” marketplace, I have had multiple conversations with myself where I’ve thought, “if women were designing this product, it would be so much more intuitive.”

I’ve since considered that all young women should go into UX Design because our world would be a better place. It is so refreshing that Althea and Amelia are bringing a different sensibility to Rooted Farmers’ design. Yes, they have all the technical skills that are needed to create a highly-functional platform, but they bring with that a different intuition that I’m so grateful for. The lack of common-sense thinking I’ve run into in my own efforts to build a user-friendly platform, even though there isn’t an e-commerce component, have been frustrating, to say the least. Amelia IS the customer, which helps tremendously in translating to Althea what and how Rooted Farmers needs to work.

Find and Follow Rooted Farmers on Instagram

If you are a Slow Flowers member flower farmer, you are invited to join Rooted Farmers for a free, one-year registration to participate and market you flowers. Of course, there is an application procedure, which we’ve just discussed. Feel free to reach out to me or to Amelia with any questions!

If you are a Slow Flowers Florist, by all means, sign up and participate as a buyer. This is a farmer-to-florist platform, specifically designed to help you source domestic and seasonal flowers. It represents the best of modern technology and the values of the Slow Flowers Movement.

Clockwise from top, left: Susan Mcleary, Kellee Matsushita-Tseng, Molly Culver, Lorene Edwards Forkner, Debra Prinzing, Jennifer Jewell, Pilar Zuniga and Emily Saeger

Registration continues for Slow Flowers Summit and we’re more than 50% sold out, which is amazing to me! Please join me on June 28-30th and connect with our fabulous speakers, enjoy the incredibly beautiful venue at Filoli Historic House & Garden, and experience the many features that will immerse you in the people, principles and practices of Slow Flowers.

As I mentioned earlier in the episode, Amelia Ihlo and Althea Smith of Rooted Farmers are supporting the Summit as our Premier Sponsor. They will be in attendance at the Summit and they will be sharing a demonstration of their new platform – and more!

We also want to welcome Mayesh and say thank you for joining the 2020 Slow Flowers Summit as a Supporting Sponsor. It will be wonderful to partner with Mayesh to help connect attendees with more U.S.-grown flowers and expose flower lovers to the amazing resource of Mayesh, now at the San Francisco Flower Market through its Brannon Street branch. Thank you again.

It’s time to grab your seat at the Slow Flowers Summit! Check out our special registration discount for members here.

Reverie Flowers’ repurposed U.S. Postal Delivery Truck — where it all began!

The Slow Flowers Podcast has been downloaded more than 570,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Thank you to our Sponsors!

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Our partnership with Florists’ Review is such a valuable one, providing a forum for beautiful and inspiring editorial content in the #slowflowersjournal section – month after month. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Lupi (uptempo); Lupi (cozybeat lead); Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Music from: audionautix.com

Episode 437: What makes a Trend? Join me in a creative conversation with Hitomi Gilliam, Francoise Weeks, Rebecca Raymond and Colin Gilliam as we plan the upcoming Trend Summit 2020

Wednesday, January 22nd, 2020
A late December 2019 planning session for Trend Summit — held at Hitomi Gilliam’s home. Clockwise from top left: Hitomi Gilliam, Francoise Weeks, Rebecca Raymond and Debra Prinzing. (c) Colin Gilliam

Hitomi Gilliam, AIFD, is a Vancouver, B.C.-based floral design educator and innovator, as well as a fellow contributor to Florists’ Review. In 2011, she launched a collaborative, inclusive conference called Trend Summit, designed as an immersive trend discussion led by a team of influencers, covering a variety of topics including wedding flower trends. 

Trend Summit has taken place every two or three years since, mostly in Vancouver (with one year being held in Dallas). The Summit has grown and evolved to the point where it’s almost a full week with numerous floral design workshops and demonstrations — all sorts of ways to draw you in, engage you and connect you. This year it takes place March 12-17, 2020, at United Floral, where the famed Vancouver Flower Auction is based outside Vancouver.

Listen to Hitomi Gilliam as she discusses Trend Summit and how trends take shape.

Hitomi is one of those rare individuals who shares the spotlight and platform with her peers, her students, and her contemporaries. In 2018, she invited me to present the Slow Flowers Floral Insights and Industry Forecast for 2019 during the Trend Summit Symposium a one-day session open to the larger floral community in B.C. and beyond. It was such a great experience and truly an honor to be given a place at the podium in what some might consider the mainstream floral community. I was so touched that Hitomi shined a light on my work with Slow Flowers, adding sustainability, floral sourcing and eco practices to the conversation!

For 2020, there are so many events and activities planned. To kick it off on March 12th and 13th, the Trend Roundtables focus on a variety of themes important to the future of floristry. This is an opportunity to be introduced to some of the newest product from participating vendors and growers, who will also be in the discussion. In addition to Hitomi, I will join Gregor Lersch, Holly Chapple, Susan McLeary, Françoise Weeks, Rebecca Raymond and Colin Gilliam for this riveting event.

We took in the inspiring natural beauty on a Bowen Island hike one afternoon, too!!

With Hitomi, Colin, Rebecca and Francois in early December, we spent two full days brainstorming the roundtable format. We sat in the cozy living room of Hitomi’s delightful home on Bowen Island, which is located a short ferry ride across Horseshoe Bay north of Vancouver. With a view of water, mountains, trees and nature, it was a working session that doubled as an unforgettable retreat.

We cooked up some of the key topics that will seed the conversations at the Conference: botanicals, hardgoods and accessories, lifestyle shifts, wedding styles, as well as emerging floral design styles.

I think you’ll love hearing our dialogue and perhaps you will be tempted to join us in March.

You might want to attend Thursday Night, March 12th, when Leatrice Eiseman of the Pantone Color Institute will present her insights on color, or on Sunday when all these fabulous design innovators will present during the Symposium.

Quickly, here’s a bit more about the guests you’ll hear in my conversation today:

Teacher, mentor, floral industry leader Hitomi Gilliam (c) Colin Gilliam

Hitomi Gilliam AIFD is a Japanese-Canadian floral artist, keynote lecturer, demonstrator, educator and a consultant in all aspects of the Art and Business of Floral Design. She is the Creative Director for DESIGN358. She has guest-designed extensively throughout North America, England, Japan, Mexico, Taiwan, Bermuda, Singapore, Hong Kong, Australia, New Zealand, Colombia, Belgium, Korea and India.

She owned and operated Satsuki’s Florist in Mission, British Columbia for 28 years. She currently works with her son, Colin Gilliam in an Event & Education business, DESIGN358 which was established 10 years ago.

Hitomi has lectured at major art museums and floral shows around North America and beyond, and she is the founding organizer of the Annual ‘Survival of the Creative Minds’ Conference in Taos, New Mexico.

Inspiring florist and floral educator Francoise Weeks (c) Jamie Bosworth photograph

Françoise Weeks, born in Belgium, has infused her work with a quintessential European reverence for flowers and nature. Combined with creativity and mechanical ingenuity, she has crystalized her singular style of Textural Woodlands and Botanical Haute Couture pieces, garnering a global following.

Francoise Weeks discusses ‘Plants are Trending’ in the run-up to Trend Summit 2020

Françoise’s studio is located in Portland, Oregon. Her innovation and love of teaching have brought her to the Flower School Cohim in China, the Academy of Floral Art in Exeter, England, studios in Australia and Mexico, workshops at Mayesh and Florabundance and to the La Jolla and Memphis garden clubs. Her dynamic work has been published in Nacre, Fusion Flowers, Modern Wedding Flowers, Huffington Post, Flutter and Millieu.

Her generosity of knowledge and perspective in use of floral materials, structure and mechanics, in addition to the business of being a florist, unite to create rigorous and exciting learning opportunities for her students to explore all that nature has to offer.

Rebecca Raymond, EMC, floral artist and educator

Rebecca Raymond, EMC, is owner of Rebecca Raymond Floral. She is one of the most respected and sought-after floral designers in the Pacific Northwest.

Rebecca collaborates closely with each of her clients, gets to know their hopes and dreams, and then works with color, texture, and architecture to bring their vision to life. Whether it’s a bridal bouquet or a floral installation, she sources both seasonal and curated fresh flowers to design beautiful, eclectic arrangements that reflect the moment and create memories to last a lifetime. As a member of organizations at the cutting edge of floral design, including Chapel Designers, she has access to a network of leading designers and ongoing professional development – and Rebecca is always looking for the latest and best techniques and design ideas for my clients.

Colin Gilliam

Colin Gilliam, partner with Hitomi Gilliam in Design358 and owner of Colin Gilliam Photo + Design, has been photographing flowers for more than a decade. His work has been published in numerous books, as well as in Florists’ Review and Fleur Creatif Magazine.

I had a chance to discuss my thoughts about Trends during a recent conversation with Hitomi

Clarity in 2020 is knowing where we are at and where we want to go.

Hitomi Gilliam, AIFD, founder of Trend Summit 2020

Hitomi, Francoise and Rebecca have all been guests on the Slow Flowers Podcast. Here are links to those episodes:

Episode 339 (March 7, 2019): Hitomi Gilliam

Episode 217 (October 28, 2015): Francoise Weeks

Episode 184 (March 11, 2015): Rebecca Raymond joined my interview with Margaret Lloyd of Margaret Joan Florals

Registration continues for Slow Flowers Summit and we’re nearly 50% sold out, which is amazing to me! Please join me on June 28-30th and connect with our fabulous speakers, enjoy the incredibly beautiful venue at Filoli Historic House & Garden, and experience the many features that will immerse you in the people, principles and practices of Slow Flowers.

Emily Saeger, Kellee Matsushita-Tseng and Molly Culver — Slow Flowers Summit panelists

You can also find a link to a fabulous new Q&A with Molly Culver of Molly Oliver Flowers, Emily Saeger from Filoli’s horticulture team, and Kellee Matsushita-Tseng from UC Santa Cruz’s Center for Agroecology and Sustainable Food Systems — all three will be part of a panel at the Summit that we’re calling Sustainable Farming x Floral Design.
Writer Lyz Perry, who has joined the Summit as a freelance contributor to our blog, conducted an extensive interview with these inspiring women. Check it out — this will be part of an ongoing series with interviews featuring all of our speakers.

(c) Missy Palacol Photography

The Slow Flowers Podcast has been downloaded more than 568,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Thank you to our Sponsors

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Our partnership with Florists’ Review is such a valuable one, providing a forum for beautiful and inspiring editorial content in the #slowflowersjournal section – month after month. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Heartland Flyer; Gaena; Glass Beads
by Blue Dot Sessions http://www.sessions.blue

Lovely 
by Tryad http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
by audionautix.com

Episode 436 A marriage of plants and flowers with farmer-florist Gwen Sayers of Scattered Seeds and Paul Sayers of Pine Creek Farms & Nursery

Wednesday, January 15th, 2020
Paul and Gwen Sayers

As many of you know, my path to flowers began as a home and garden features writer for magazines and newspapers. And one of my favorite gigs twenty years ago, when I first shifted from business journalism to design writing, was as garden editor for Seattle Homes & Lifestyles.

I love shelter magazines of all kinds, a dying breed, some would say, including that magazine, which took a hit along with so many during the 2008 downtown in real estate. But we had a very good run and I scouted gardens, produce photo shoots and wrote about landscape design in the Seattle area for years.

Pine Creek Farms & Nursery in Monroe, WA. (c) B. Jones Photography

One of the very first stories I produced for Seattle Homes & Lifestyles was about a young couple named Gwen and Paul Sayers, who had a company called Paul Sayers Landscaping and who lived in Monroe, Wash., about 30 miles northeast of Seattle. Paul had designed and installed an amazing pond surrounded by a strolling path and landscaped with hundreds of beautiful trees and shrubs. It was a plant-lovers paradise and I visited Paul and Gwen on a few occasions for that article and another one for The Herald, the local daily newspaper in Everett, for which I also wrote.

Scattered Seeds . . . a flower farm at Pine Creek Farms & Nursery, (c) B. Jones Photography

Fast forward more than 15 years later and I reconnected with Paul and Gwen at the Northwest Flower & Garden Festival in 2017 where they had a retail booth selling items from the retail shop at their new nursery, renamed Pine Creek Farms & Nursery. Gwen has a great eye for combining plants with vintage objects and that, combined with Paul’s ability to build anything out of salvaged lumber, added up to a charming display. At the time, Gwen told me that she had started growing cut flowers for wedding clients, including ceremonies being held at Pine Creek Nursery. It was a bit of a shift from running a landscaping company, but in a logical way, their sister businesses — Pine Creek Nursery and Scattered Seeds — made a lot of sense to me.

The stunning landscape grounds and pond at Pine Creek Farms & Nursery. The couple: my young friends Claire & Cody, whose wedding flowers I designed in July 2019 (c) B. Jones Photography

Last summer, I was immersed in the full wedding experience at Pine Creek Nursery when I designed the florals for my friend’s daughter’s wedding — on July 6th no less — just a few days after returning to Seattle from the 3rd annual Slow Flowers Summit in the Twin Cities.

The bride, Claire, grew up with my boys, and since I don’t have a daughter, I guess I was feeling quite sentimental when I offered to help her with her wedding flowers. You can see a few photos of that ceremony, captured through the lens of talented wedding photographer B. Jones Photography.

These images from B. Jones Photography were captured at Claire & Cody’s wedding, including the bridal bouquet and a Pine Creek Nursery sign

I mention this experience to help underscore how impressed I was with the venue, the amenities, the incredibly beautiful landscape and cutting gardens that create Pine Creek Nursery.

Paul and Gwen and I recorded this episode right before the holidays and I’m so happy to share it with you here. You will learn how these retail nursery owners turned some of their tree production fields into destination wedding venue and cut flower farm. It’s a story of innovation and love for their land. And as we continue the conversation of sustainability in 2020, today’s them is how to sustain a livelihood from  your land.

Floral design by Gwen Sayers of Scattered Seeds for a wedding ceremony at Pine Creek Nursery (c) Joanna Monger Photography

Here’s a bit more about Paul and Gwen:

Paul, the visionary of Pine Creek, began landscaping in 1989. Taking the leap to build a full service nursery in 2002, he and Gwen bought 20 acres of land on the outskirts of Monroe, Wa. Nestled in the foothills of the beautiful Cascade Mountains, they have developed what was once a raw piece of ground into a stunning destination nursery and event venue. Paul is an all around talented man who not only envisioned Pine Creek, but built every facet along the way. He is a man who not only dreams up BIG ideas, but actually tackles them and makes them real! From growing nursery stock out in the field, or repairing heavy equipment or irrigation, Paul has made it happen with full on hard work and a ‘get er done’ work ethic! His passion is building, creating and working with rock which is seen throughout the nursery, including a grand granite rock fireplace that is a centerpiece to the event venue at Pine Creek!

The greenhouse at Pine Creek Farms & Nursery is a top photography setting for couples who wed there.

Gwen who loves everything green, growing and flowers, has been alongside Paul through the whole process of developing Pine Creek. She has had a love for gardening ever since she was a young girl, & now some of her favorite things to do are propagating plants as well as developing a new addition to the nursery… ‘Scattered Seeds…a Flower Farm’ where fresh, locally-grown flowers are lovingly tended for weddings and local floral shops. Gwen wears many hats at Pine Creek – from the office, greenhouse, loading materials, to arranging flowers — but you can always find her with clippers in hand, foraging for unique & beautiful elements to add to a vase or to propagate for future nursery stock. 

I’m so grateful that they are part of the Slow Flowers community! We’ve come full circle together and that’s a priceless gift.

Gwen’s flower fields for Scattered Seeds is another favorite of couples (c) Cameron Zeger Photography

As they mentioned, by creating a dedicated brand called Events at Pine Creek Nursery, and hiring an a dedicated wedding coordinator, they have been able to build a following for that brand and business channel. It’s a smart move and as you heard, 2020 wedding bookings are already higher than last year. A flourishing year, for sure.

The zinnia patch at sunset

Find and Follow Gwen & Paul at these social places:

Pine Creek Farms & Nursery on Facebook

Pine Creek Farms & Nursery on Instagram

Events at Pine Creek Nursery on Instagram

Scattered Seeds . . . a flower farm on Instagram

We are continuing to build the program for the Slow Flowers Summit, including some special surprises that we’ll be announcing in the weeks and months ahead.

Please join me on June 28-30th and connect with our fabulous speakers, enjoy the incredibly beautiful venue at Filoli Historic House & Garden, and experience the many features that will immerse you in the people, principles and practices of Slow Flowers.

Follow this link to see all the details, including the Slow Flowers member discounted registration rate. And THANK YOU to two of the first sponsors to join us in presenting the Summit:

Sarah Hinton and BloomTrac software for event florists, is again sponsoring our name tag layards — and we hope she will be on site to share more about BloomTrac with you.

And thanks to our friends at Red Twig Farms, Lindsey and Josh McCullough, just joined as one of our evening meal/reception sponsors! Check out links to these two great floral partners at today’s show notes at debraprinzing.com. We’ll have more sponsors to announce soon.

The Slow Flowers Podcast has been downloaded more than 566,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. Our partnership with Florists’ Review is such a valuable one, providing a forum for beautiful and inspiring editorial content in the #slowflowersjournal section – month after month. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

FarmersWeb. FarmersWeb software makes it simple for flower farms to streamline working with their buyers. By lessening the administrative load and increasing efficiency, FarmersWeb helps your farm save time, reduce errors, and work with more buyers overall. Learn more at www.farmersweb.com

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Betty Dear; Homegrown; Gaena; Glass Beads
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com