Debra Prinzing

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Episode 403: The Inspirational Royal Florist Shane Connolly and Our State Focus: Maryland

Wednesday, May 29th, 2019
My guest is Shane Connolly, plantsman, sustainable designer, author, educator, environmental advocate

Last week, I enjoyed a five-day whirlwind trip to London; my itinerary was filled with all things flowers and gardens. It was an incredible trip, made all the more enjoyable thanks to unseasonably beautiful and dry London weather that made everything sparkle.

The people behind the Facebook Garden (which won a Gold Medal at RHS Chelsea Flower Show) asked me to share my favorite gardening tip at “The Message Tree”

I’ll be covering the RHS Chelsea Flower Show with a Best of Chelsea report for Florists’ Review’s August issue – out later this summer. In the meantime, I have a very special episode to share with you today.

My guest is Shane Connolly of  Shane Connolly & Co., whose web site carries this royal warrant of appointment: “By Appointment to HRH The Prince of Wales, Supplier of Flowers for Events.”

If you track royal weddings at all, you will know that Mr. Connolly designed the florals for the marriage ceremony of Will and Kate, that is Their Royal Highnesses, the Duke and Duchess of Cambridge.

In 2005, he was honored and delighted to be asked by HRH The Duchess of Cornwall to design her bouquet and all the other flowers for her marriage to HRH Prince of Wales and the service of dedication in Windsor Castle. In recognition of this, Shane was awarded a Royal Warrant of Appointment to HRH The Prince of Wales in 2006.

The Duke and Duchess of Cambridge’s wedding, trees courtesy of Connolly (c) Financial Times

In 2011 Shane was appointed Artistic Director for the wedding of TRH’s The Duke and Duchess of Cambridge, and was awarded a second Royal Warrant of Appointment, to HM The Queen in 2015. HRH The Prince of Wales has long been a campaigner for the environment and has recognized the dangers of intensive farming, imported and GM food very publicly. Both he and his eldest son, HRH The Duke of Cambridge, are crusaders for environmental wellness, which provided Shane the tremendous distinction to design the florals for both of their marriage ceremonies in a naturally stunning, eco-conscious manner.

Shane and I posed for a portrait at his studio (left); just-arrived, gorgeous stems from Usk Roses in Wales, held by Lily Matilda, a freelancer for Shane Connolly & Co.

There is something very flattering when you arrange to meet someone for tea and he shows up holding a copy of your book, The 50 Mile Bouquet, asking you to autograph it. There is something entirely surreal when that person is Shane Connolly. What a lovely surprise.

It turns out that Shane acquired The 50 Mile Bouquet several years ago when he was teaching at Flower School New York, where they keep a small selection of books in the school shop. I think that’s perhaps how Shane learned of my passion for local and seasonal flowers — and we became Instagram aquaintances.

A fanciful Shane Connolly headpiece, truly seasonal and inspired!

I sent him a message several months ago, asking if he would be willing to record an interview for the Slow Flowers Podcast while I was in London. What a thrilling treat that Shane said “yes.”

As it turns out, in order to have a quiet space for the recording, we walked from his North Kensington studio just a few blocks away to Shane’s home that he and his wife Candy have recently established in the neighborhood. Pinch me – I was seated on the linen sofa, surrounded by antiques, textiles, books, art, and flowers – interviewing this warm, kind, funny and intelligent floral artist.

A botanical table design by Shane Connolly + Co. (c) Thomas Alexander Photography

Shane is a true pioneer and he is a vocal leader in sustainable floral design in all of its facets — a kindred Slow Flowers spirit who asks about the origin of the flowers he sources and is working to change the floral industry’s conventional, less-than-sustainable practices by example.

An exquisite detail from the table shown above. (c) Thomas Alexander Photography

Here’s more about Shane Connolly:

Shane Connolly & Co. has been creating timeless, artisan, floral arrangements and decorations for over twenty-five years, and still gets excited about the next event. Shane Connolly set up his eponymous company in 1989 after training with some of London’s leading flower designers.

Summer (left) and Autumn (right), interpreted and expressed by Shane Connolly + Co.

Born and raised in Northern Ireland, Shane read Psychology at university but a lifelong passion for plants and gardening eventually led to a complete career change. Subsequently, he has built an enviable reputation as a floral designer with a small, dedicated and talented team of florists, artists and craftsmen working from offices and a large light-filled studio in North Kensington. He is the author of four books — Table Flowers, Wedding Flowers, The Language of Flowers and A Year in Flowers.

Find and follow Shane Connolly on Instagram

Read a Financial Times interview with Shane Connolly

Other items we discussed:


These pressed flowers were collected by George Marr whilst serving as a soldier in Salonika, Greece, during the First World War. On his death his daughter, Georgeann Slater, found the notebook he had kept during his service in Greece.

The Garden Museum in London, where the piece shown above is on display. This is the specimen Shane mentioned using in his recent comments in the FlowerSchool NY panel on Beauty & Ethics: The Art of Sustainability.

British Flowers Week including British Flowers Week events at the Garden Museum.

An allee of stems decorate the table at the V & A Directors Dinner, designed by Shane Connolly + Co.

There’s not much more to say other than — wow — what an incredible human and what an incredible experience to spend time with him! It was an honor to share this conversation with you.


A stunning perspective from the end of the table at the V & A Directors Dinner, designed by Shane Connolly + Co.

I will leave you with my favorite quote from today’s episode, Shane quoting Spain’s most famous architect is Antoni Gaudi:

“If you want to be original, you need to get back to the origin.”

Shane continues and asks: What is the origin of flowers? What is essential? Why do we bring flowers inside? It’s because we want to see nature. Where do they come from: a garden, a field, from nature? if you detach from that, you might as well use fluffy cushions!

He reminds us to not forget the fundamental reason for having flowers. What a beautiful lesson to learn and re-learn.

Ona Rose Pappas of Ona Rose Floral Design in Maryland

And now, let’s visit the state of Maryland and meet Ona Rose Pappas of Ona Rose Floral Design – she’s part of our Fifty States of Slow Flowers series, which continues today.

Ona Rose Floral is a boutique floral design studio based in Bethesda, Maryland on the outskirts of Washington, D.C., specializing in one of a kind arrangements and floral designs which are solely sourced from flowers from Ona Pappas’s personal gardens, and from local flower farms and growers across America. 

A Maryland-grown bouquet by Ona Rose Floral Design

One of Ona’s studio values is to provide an extremely personal approach often unseen in the event industry today. In addition to event design, we also offer seasonal a la carte wedding florals, daily arrangements for your home and celebratory occasions, as well as private workshops.

Ona Rose Floral Designs for local weddings

Ona sources her seeds from a variety of the top American seed companies and farmers including Floret Flower Farm, Baker Creek, Botanical Interest, Johnny’s, Seed Savers, Southern Exposure, among others. She only uses organic seeds, fertilizers, soil, etc to ensure that the flowers being utilized for her special event clients are free of any chemicals. And I’m especially grateful to read a section about the Slow Flowers movement on Ona’s “FAQ” page — that’s a smart way to share her values and brand affiliation!

THANK YOU TO OUR SPONSORS!

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com 

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Arctic Alaska Peonies, a cooperative of family farms in the heart of Alaska working together to grow and distribute fresh, stunning, high-quality peony varieties during the months of July and August. Arctic Alaska Peonies operates three pack houses supplying peonies throughout the United States and Canada. Visit them today at arcticalaskapeonies.com

Spring in bloom at the Slow Flowers Cutting Garden (c) Missy Palacol Photography

I am so excited about the upcoming SLOW FLOWERS SUMMIT and I hope you can join ME and our vibrant and engaging lineup of presenters on July 1st and 2nd in St. Paul, Minnesota. One of the top reasons our attendees love the Slow Flowers Summit is the opportunity to mix-and-mingle with other kindred spirits. So we want to make it easy for you to experience the Summit and bring along your BFF, partner, colleague or team member with our Plus-One Ticket Promotion! Please grab your tickets before we sell out! This is the very last week to take advantage of our special PLUS ONE Ticket Promotion, which expires on May 31st, so take advantage of this generous offer.

Take advantage of our Plus-One Ticket Promotion for the Slow Flowers Summit!

That’s right, when you register for the Slow Flowers Summit, you can add a guest for $275! This applies to anyone who has already registered, as well as new ticket-buyers. You can find the Plus One promo option by following the Register link at slowflowerssummit.com. And don’t procrastinate because you only have a few days left to grab that plus-one ticket.

The Slow Flowers Podcast has been downloaded more than 470,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:
Castor Wheel Pivot; One Little Triumph; Betty Dear; Gaena; Perspiration by Blue Dot Sessions
http://www.sessions.bluehttps://creativecommons.org/licenses/by-nc/4.0/

Lovely by Tryad http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Music from:
audionautix.com

Episode 401: Baylor Chapman and her new book Decorating with Plants and our State Focus: Louisiana

Wednesday, May 15th, 2019
Baylor Chapman of Lila B. Design (c) Paige Green

Today’s guest is a long-time friend of mine and of the Slow Flowers Movement. I told this story in 2014 when I introduced you to Baylor Chapman in Episode 125. She and I originally met in the fall of 2010 when I was visiting San Francisco to give a lecture for the Garden Conservancy. We were introduced by a mutual friend, landscape designer and garden writer Susan Morrison, who told me: “You need to meet my friend Baylor when you’re in town. She’s into locally-grown flowers just like you are.”

That led to a wonderful visit to tour Baylor’s former “loading dock” studio in San Francisco’s Mission District. Susan and Rebecca Sweet, another fellow garden designer and blogger, met me at Baylor’s. The three of us had lots of fun drooling over Baylor’s floral creations and learning more about her design philosophy based on seasonal and locally-grown floral elements. 

Baylor in the pages of The 50 Mile Bouquet (with photography by David Perry)

Baylor is the creator and owner of Lila B. Design, a San Francisco-based design studio. Her creative path is well documented in the pages of The 50 Mile Bouquet where we featured her in a chapter entitled “The Accidental Flower Farmer.”

Writing, teaching and consulting about designing with plants has occupied a good part of this creative woman’s life for the past five-plus years. She hasn’t completely shifted from growing and designing with cut flowers, but she has found a special place in the living plant world, an important and growing niche in the floral marketplace.

Today she is described as an author, plant designer, botanical strategist and promoter of all things green. In 2014,  Baylor produced and wrote The Plant Recipe Book: 100 Living Arrangements for Any Home in Any Season (Artisan Books, 2014), with photography by Paige Green

Last month she released a new title: Decorating with Plants, also published by Artisan Books, with photography by Aubrie Pick.

Decorating with Plants

Here’s a bit more about Decorating with Plants:

In Decorating with Plants, Baylor Chapman walks readers through everything they need to know to bring houseplants into their home.

First, there’s Plant Care 101: from how to assess light conditions to tricks for keeping your plants alive while on vacation, Baylor gives readers the simple, foundational info they need to ensure their plants will thrive.

Then she introduces the reader to 28 of her favorites—specimens that are tough as nails but oh-so-stylish, from the eye-catching Rubber Tree to the delicate Cape Primrose.

Finally, she guides readers through the home room by room: Place an aromatic plant like jasmine or gardenia to your entry to establish your home’s “signature scent.”

Add a proper sense of scale to your living room with a ceiling-grazing palm. Create a living centerpiece of jewel-toned succulents for a dining table arrangement that will last long after your dinner party.

From air purification to pest control, there’s no limit to what houseplants can do for your home—and Decorating with Plants is here to show you how to add them to spaces big and small with style.

From “Decorating with Plants”

Here’s a bit more about Baylor Chapman, excerpted from the Lila B. Design “about” page:

Baylor writes: Every day I am inspired by the raw beauty of nature, and constantly think about ways of how to bring it into my home — and yours. I believe that nature is handsome more than pretty, and am always searching for an unexpected definition of beautiful.

I love working with plants so much that I’ve spent more than 15 years surrounding myself with them. I attended the UC Berkely program for garden design, founded Lila B., a San Francisco green-certified plant and flower design business, authored my first how-to title called The Plant Recipe Book — and built a parking lot garden in the middle of a big city.

A Woodland Kokedama Tablescape, from the DINING ROOM chapter of Decorating with Plants

Bringing nature to the city is essential to what I do, so you can often find me creating botanical arrangements in the urban industrial Mission district neighborhood where my own garden and studio reside.

For me, it all comes back to the idea that even if you have a really small space, you can bring a little bit of green inside. Whether it is an elaborate living centerpiece or tiny single succulent, through plant design you can make any space feel at home.

I spent my childhood on a farm, followed years working on an eco-friendly estate which lent a natural edge to my design aesthetics. Now I live in an apartment located a converted box factory, a testament to my commitment to design and my back deck is home to many of my favorite plants.

The Plant Recipe Book, publised in April 2014.

In the spring of 2014 I published The Plant Recipe Book, which features more than 100 lush photographs of creations similar to the ones I make for Lila B. In the same year a major international hotel chain asked me to collaborate on their worldwide botanical strategy.

My work has also appeared in Sunset Magazine, Good Housekeeping, and Better Homes and Gardens.

I have been a guest a guest on PBS’ “Growing a Greener World” and a DIY expert on HGTV.com and HOUZZ.com. I love to travel around the country teaching people how to beautify their home “living centerpieces.”

I’m so pleased that Baylor joined us for an update on her deep passion for and creative life built around plants.

She has tapped into the life-giving force that inspires her three-dimensional botanical art and I hope hearing from her has opened up your thinking about adding or expanding the way you engage with the plant world.

Find and follow Baylor Chapman at these social places:

Lila B. Design on Instagram

Decorate with Plants on Instagram

Baylor’s upcoming Workshop Schedule

Our theme for 2019 – Fifty States of Slow Flowers – continues today, with farmer-florist Mary Marston of Plum Nelly Flower Farm in Coushatta, Louisiana. Plum Nelly Flower Farm is a Louisiana-licensed florist as well as flower farmer.

Mary writes this on the Plum Nelly “about” page, saying all our flowers are planted in the rich alluvial soil of the Red River. The term “Specialty Cut Flowers” means our flowers are the best ones to be grown locally. We grow them to their peak of perfection and sell them fresh to local florists and shop owners as well as the general public.

Follow Plum Nelly Flower Farm on Instagram

Like Plum Nelly Flower Farm on Facebook

Spring in bloom at the Slow Flowers Cutting Garden (c) Missy Palacol Photography

I am so grateful to you for joining me and for spending your time listening to the Slow Flowers Podcast today. Thank you to our entire community of flower farmers and floral designers who together define the Slow Flowers Movement.

As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Thank you to our sponsors!

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Arctic Alaska Peonies, a cooperative of family farms in the heart of Alaska working together to grow and distribute fresh, stunning, high-quality peony varieties during the months of July and August when the normal growing season is complete. Arctic Alaska Peonies operates three pack houses supplying peonies throughout the United States and Canada. Visit them today at arcticalaskapeonies.com

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org. It’s fitting that ASCFG is mentioned here, because today’s Fifty States of Slow Flowers guest is a member of both ASCFG and Slow Flowers.

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com and join the spring flower photo contest going on now through May 24th. Share a photo of what’s blooming in your garden, post to Facebook or Instagram, and you might win a $50 dollar gift card from Longfield Gardens!

Before we sign off, can I tell you how truly excited I am about the upcoming SLOW FLOWERS SUMMIT?! I want you to join ME and our vibrant and engaging lineup of presenters on July 1st and 2nd in St. Paul, Minnesota. Please grab your ticket to join us. The very last day of our special PLUS ONE Ticket Promotion ends today, May 15th, so take advantage of this generous offer.

One of the top reasons our attendees love the Slow Flowers Summit is the opportunity to mix-and-mingle with other kindred spirits. So we want to make it easy for you to experience the Summit and bring along your BFF, partner, colleague or team member with our Plus-One Ticket Promotion!

For a limited time — through May 15th only — when you register for the Slow Flowers Summit, you can add a guest for $275! This applies to anyone who has already registered, as well as new ticket-buyers.

You can find the Plus One promo option by following the Register link at slowflowerssummit.com.

The Slow Flowers Podcast has been downloaded more than 462,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:
Children of Lemuel; Dance of Felt; Betty Dear; Gaena; Perspirationby 
Blue Dot Sessions http://www.sessions.bluehttps://creativecommons.org/licenses/by-nc/4.0/

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Music from:
audionautix.com

Episode 384: Blending Cut Flower Production with a Nursery Business at Minnesota’s Green Earth Growers, Plus our new State Spotlight: Alabama

Wednesday, January 16th, 2019

Jolea Gress and Jenny Hotz of Green Earth Growers

Please meet this week’s podcast guests, Jolea Gress and Jenny Hotz of Green Earth Growers. In today’s conversation, you’ll learn about their thriving business, their flowers, their wholesale and retail operations — plus, you’ll learn how you can join all three of us at the special Slow Flowers Dinner on the Farm, taking place June 30th prior to the third annual Slow Flowers Summit in St. Paul Minnesota.

The beautiful farm that is home to Green Earth Growers in Prior Lake, Minnesota

Our delicious and beautiful Flower Farm-to-Table meal will take place at Green Earth Growers, in Prior Lake, Minnesota. This established, women-owned plant nursery, vegetable and cut flower farm will wow you and I’m so pleased that Jolea and Jenny are sharing their story here today. Green Earth Growers is one of the Minnesota flower farms selling to the floral marketplace through the Twin Cities Flower Exchange wholesale hub. TCFE is our co-host of the 2019 Slow Flowers Summit.

The flower harvest at Green Earth Growers.

Here’s a bit about their story:

Green Earth Growers was established in 2004, located just south of the Twin Cities. Jenny and Jolea began by growing quality plants, produce & cut flowers for local farmers, fundraisers, garden centers, landscapers, farmers markets and restaurants. Slowly, throughout the years, they have expanded their greenhouse growing space and farmland.

A vivid and freshly picked CSA bouquet from Green Earth Growers.

The women continue to be committed to growing and producing quality products with an emphasis on sustainability. All their production (plants, produce and cut flowers) are grown in accordance with the National Organic Standards. Green Earth Growers is a Certified Naturally Grown business.

Beautiful field-grown sunflowers from Green Earth Growers.

In 2008, Jenny and Jolea introduced Green Earth Growers CSA, growing the program from supplying an initial 20 families with fresh weekly produce, to more than 70 CSA members today. They added a flower shares option in 2014, and say they love the personal connection with those CSA customers.​

CSA Bouquets (left) and bedding plants and hanging baskets inside the Green Earth Growers’ greenhouse.

The retail center, Green Earth Gardens, opened in 2013, operating seasonally, late April to July. The center offers sustainable grown plants that are Minnesota hardy and an alternative to the plants you find at big box stores. Always experimenting with new plant varieties and growing methods, you can tell that Jenny and Jolea are passionate about flowers plants. Their passion is contagious and I can’t wait to visit them in June!

Find and follow Green Earth Growers at these social places:

Green Earth Growers on Facebook

Green Earth Growers on Instagram

Lisa Thorne of Thorne & Thistle with one of her bridal bouquets

I love our Alabama state flower coloring page with a Camellia, designed by Jenny Diaz for American Flowers Week!

I want to share about our special theme of 2019 – Fifty States of Slow Flowers – which begins today, and continues through the end of 2019, for fifty consecutive weeks, I will devote a bonus mini-interview at the end of each episode to speak with a member about what’s happening in his or her state.

Averaging 10 minutes or so, we’ll give you a snapshot of floristry, flower sourcing and the unique character of the Slow Flowers scene — from Alabama to Wyoming and everywhere between. We’ll also make some important stops along the way to speak with members in the Canadian Provinces — yay!

Today’s state spotlight begins with Alabama’s Lisa Thorne of Thorne & Thistle.

Thorne and Thistle is a destination wedding and floral design studio with a passion for travel and creating meaningful, memorable moments for our couples across the southeastern states and beyond.

You can read more about Lisa in a feature I wrote for the November 2017 issue of Florists’ Review, called “A Southern Sense of Style.” Click here to read.

Find and follow Lisa Thorne at these social places:

Thorne & Thistle on Facebook

Thorne & Thistle on Instagram

Thorne & Thistle on Pinterest

Thorne & Thistle on Twitter

A beautiful Alabama tablescape, designed by Lisa Thorne of Thorne & Thistle.

Thanks so much for joining me on this journey, seeking new and inspiring voices, people with passion, heart, commitment and expertise to share with you. I hope today’s episode gave you at least one inspiring insight or tip to apply to your floral enterprise. What you gain will be multiplied as you pay it forward  and help someone else.


We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Summit is six months away so please save three dates on your calendar as you plan your travel to St. Paul Minnesota: First, our bonus flower farm tours and Slow Flowers Dinner on the Farm, taking place on Sunday, June 30th; then, Monday, July 1st, where we will all gather at Paikka Event Space for day one of the Summit, followed by Tuesday, July 2nd where we will tour the Twin Cities Flower Exchange as it’s swimming in locally grown flowers.

I can’t wait to see you there! Ticket sales continue with a special Slow Flowers member discount at $375, so please make your way to slowflowerssummit.com to learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Sign up to receive updates at slowflowerssummit.com.

Photographed at Everyday Flowers in Stanwood, Wash. (c) Missy Palacol Photography

The Slow Flowers Podcast has been downloaded more than 397,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.

Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

SPONSOR THANKS:

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Today’s first thank you goes out Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flowers dreams big for the industry’s future. Head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org. And check out the web site for details about the upcoming Focus on the Business of Cut Flowers conference, set for Feb 18-19 in Denver. Seven of the experts presenting at the conference are past guests of the Slow Flowers Podcast, so you’ll recognize some familiar names and topics in the lineup!

Music Credits:
On Our Own Again; Rabbit Hole; Gaena; Perspiration
by Blue Dot Sessions







Episode 379: How Creatives can Be Authentic in the Digital Age, a conversation with Robin Avni of Bricolage*

Wednesday, December 12th, 2018

Robin Avni

Today’s guest helps us step out of the world of growing and designing with flowers and into the larger arena of creative strategy and the way we express ourselves and our brands through digital media.

I am delighted to welcome Robin Avni to the Slow Flowers Podcast.

The timing is ideal, as we come to the close of a calendar year and if you’re like me, you’re also finally allowing yourself to dream and imagine goals for 2019.

Robin’s consulting practice is called Bricolage; when translated from the original French.

The term means: *CREATION FROM A DIVERSE RANGE OF ELEMENTS. 

Nearly a decade ago, I received a surprise invitation from Robin Avni to join a cohort of creatives she called Lifestyle Insights. Real Women. Real Life. 

Tthat experience included me in a dream team of 12 female lifestyle experts, each of us with knowledge on a specific subject matter ranging from design, food, fitness and health to gardening, travel and family and parenting topics.

I’ve always been drawn to Robin and her energy. She is a multi-talented, idea-a-minute visual and written communicator. I remember reading Robin’s home+technology design stories in the Seattle Times long before I was fortunate enough to meet her – which I recall was on a press tour of the former Seattle Interiors Show in 2004. Thanks to LinkedIn, we stayed in touch and years later, even though I was living in Los Angeles at the time, we’d get together when I was in Seattle on business.

Robin pioneered the idea of a female-focused creative media and consulting agency. Described as a select group of savvy lifestyle experts focused on how real women live, make choices and craft their worlds, Lifestyle Insights developed new-media content shaping messaging, programming, strategy and knowledge with intent – and a little bit of soul. Robin coined the phrase the MOMMY TO MAVEN™ marketplace.

Here is one of the 2010 Lifestyle Insights. As Robin and I say: “We were ahead of our time!”

Together our group launched the daily blog, “Lifestyle Insights. Real Women. Real Life” in September 2009. The experience gave me a new forum to write in a new way, including fun, memoirish, essays, as well as outdoor living and gardening topics. I had to learn how to communicate my ideas in 300 words or less, which in today’s world of bite-sized journalism, is an excellent skill to have.

Through our blog and related projects, such as white papers and trend reports, Real Women. Real Life. spoke with a powerful voice urging corporations to re-think how to communicate with their female customers.

One of the highlights of that time was co-presenting with Robin at the Independent Garden Center conference in 2010 on the topic of: “The Female Gardener: Mommy to Maven.”

Our workshop shared some of the research and insights collected by Lifestyle Insights, with the goal of helping independent garden center owners and garden-related companies to understand the female consumer not just by obvious demographics of age, ethnicity or economics but by her life stages.

Botanical Prints by Robin Avni — I love that she is exploring her printmaking passion

“Daisies,” by Robin Avni

Before we start the interview, here is a bit more about Robin Avni:

Robin’s #1 agenda these days includes her role as Grandmother!

Throughout her career in the media and high-tech industries, including eight years as a Group Design Manager at Microsoft, she has managed high-profile projects and award-winning teams.

As an Assistant Professor of Design at Cornish, Robin managed several academic/corporate projects including two collaborations with Amazon and a special grant from the Microsoft HoloLens team.

The Microsoft HoloLens Strategy Team sought to leverage the creative, problem-solving disposition of artists to explore the artistic possibilities of mixed reality.

The project culminated in a 2016 mixed reality gallery showing on the Cornish campus in Seattle showcasing unique mixed reality experiences through design, dance, and theatrical performance.

During her tenure at Microsoft, Robin created and produced V-Style, one of the first online style webzines, helped launch MSNBC, managed internal training resources for the product groups, and was a Group Manager for Design and User Research for Windows and SQL Server. Her years at Microsoft enabled her to catch the wave of a new era in design; one that would profoundly change the course of the design profession as new technologies changed methods of communication, content, and interaction design.

After Microsoft, Robin transitioned to consumer research managing a portfolio of Fortune 500 clients as a Senior Director and Lead Consumer Strategist at Iconoculture, and as a Senior Ethnographer at The Hartman Group, where she engaged in primary consumer qualitative research.

In 2015, she became an Assistant Professor of Design at The Cornish College of the Art where her academic research focused on visual communication, social photography, and the intersection of technical tools and creativity.

Robin is a frequent speaker at industry conferences as well as serving on national and local boards and commissions; including the Knight Curriculum Advisory Committee at the Indiana University School of Journalism, where she received her BA in journalism. She holds a Master of Communication in Digital Media from the University of Washington. Robin was also the recipient of a post-graduate Knight-Wallace Fellowship at the University of Michigan.

This is an insights report that Robin wrote for Iconoculture back in 2009 on “A Return to Heartland Values.”

Robin mentioned several of the design forecast reports she uses, so I’ve pulled links to those to share in our show notes, as well.

Other key links:

Find Robin Avni at her web site

Follow Robin Avni on Instagram

Bainbridge Artisan Resource Network 

Design Matters class at the BARN (January 26-27, 2019)

JWT Intelligence Forecast 

Adobe Visual Trend Forecast

Getty Images Forecast

I think we all need to draw inspiration from the larger cultural landscape, or as Robin says, the cultural zeitgeist, to guide our own branding choices, so be sure to check out what inspires her — I hope you find something new that triggers a fresh idea or path to take for 2019.

Eva and Nathan Leach (c) Charleston City Paper

Next week, I invite you to enjoy our fourth annual Slow Flowers Holiday Music Special Episode, and I’m incredibly excited to welcome singer-songwriter duo Nathan and Ava Leach.

If you’ve attended Holly Chapple’s Flowerstock Festival, you’ve been treated to live performances by Nathan and Eva. That’s how I met them and I’m so excited they’re coming on the Slow Flowers Podcast to share their story and music with us as we ease into the holiday spirit!

Don’t forget to visit the Slow Flowers Summit web site for all the details about the 2019 Slow Flowers Summit, scheduled for July 1st & 2nd in St. Paul, Minnesota — you can grab an Early Bird ticket and save $100 if you register by December 31st. Slow Flowers Members receive preferential pricing, so check it out.

We’ve also just posted all the details about the June 30th pre-conference tour of two Minnesota flower farms — Blue Sky Flower Farm & Green Earth Growers, both Slow Flowers Members, AND the first-ever Slow Flowers Dinner on the Farm, with the Summit Speakers and fellow conference attendees, which will take place at Green Earth Growers outside Minneapolis. This is a ticketed event and you can find details at Slow Flowers Summit.com.

Take the Pledge!!!

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement.

As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 387,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

Thank you to our sponsors for supporting The Slow Flowers Podcast.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

And the Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flowers dreams big for the industry’s future. Head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:







Episode 345: Modern Macramé with Artist-Entrepreneur Emily Katz

Wednesday, April 18th, 2018

Today’s featured guest is Portland-based artist and community-builder Emily Katz — learn all about her new book, Modern Macramé. Author photo (c) Nicolle Clemetson

Peak of Summer 2017 — getting ready to see what this year’s Slow Flowers Cutting Garden produces!

Before I share macramé maven Emily Katz’s story with you, I want to briefly share what’s happening in the Slow Flowers Cutting Garden!

If you follow me on Instagram, you might have noticed some recent stories about the prep work taking place for my soon-to-arrive greenhouse.

I’m really jazzed because adding the structure will complete the third area of our one-year old garden! I’m focusing on this season’s cutting garden planting plans, and that means annuals and dahlias.

To see what I’m doing, follow the link to my recent story, “Spring in the Cutting Garden,” where I begin to sketch out my plans.

I’m especially excited about the cutting garden planting plan that Longfield Gardens designed for my raised beds — Check it out — and be sure to follow links to order your flower seeds and dahlia tubers. You’ll find what annuals, dahlias and companions I’m planning to grow, too.

Emily Katz, at Detroit Flower Week (c) Heather Saunders

Now, let’s turn to Emily Katz of Modern Macramé. I first met Emily at Lisa Waud’s Detroit Flower Week in 2016, where she invited Emily to present and also design a beautiful macrame curtain during the conference.

Emily and I struck up a friendship in our hotel lobby while waiting for our ride one morning and realized we were both from the Pacific Northwest. I have been so impressed and fascinated by how she has revived the 1970s art of macramé — for many reasons, not the least of which it brings back memories of a job as a teenager making macramé straps and hangers for a hippy pottery studio in 1975. Tragically, for me, that was a few years before our friend Emily Katz was born! Oh well, age is a state of mind and in my mind, I’m not much older than that 15-year-old girl who once knew all the macramé knots.

More of Heather Saunders’ beautiful images of Emily’s macramé-floral curtain from Detroit Flower Week (c) Heather Saunders.

Perhaps that’s partly why I was drawn to Emily, but her story is enough to draw in anyone. As an artist, Emily has worked on numerous fashion and interiors projects, including owning two women’s fashion lines, Bonnie Heart Clyde and her eponymous collection of sustainable clothing for women. She has studied fiber and printmaking in Florence, Italy; attended the Maryland Institute College of Art, with a focus on printmaking, and is currently traveling the world teaching macrame workshops, learning about energy healing, art directing and styling photo shoots, hosting dinners and events, collaborating on interior design projects and products, and dreaming up the next adventure.

Amazing banners and hangings (and how to make them) are featured projects in Modern Macramé. Left and right — two installations of Emily’s Celebration Garland. (c) Nicole Franzen

You’ll want to check out her new book — Modern Macramé : 33 Stylish Projects for Your Handmade Home, which will be released on May 15th It’s the ultimate guide to creating and styling modern macramé projects in the home.

The book’s instructions are easy to follow and replicate — from basic to complex knotting techniques and more.

I know I said Macramé—the fine art of knotting— dates back in my memory to the 1970s, but in fact, it is an age-old craft that’s undergoing a contemporary renaissance. At the heart of this resurgence is Emily, a lifestyle icon and artist who teaches sold-out macramé workshops around the world and creates swoon-worthy aspirational interiors with her custom hand-knotted pieces.

A kitchen ceiling installation with hanging macramé planters (c) Nicole Franzen from Modern Macramé

The book Modern Macramé is a stylish, contemporary guide to the traditional art and craft of macramé, including 33 how-to projects, from driftwood wall art and bohemian light fixtures to macramé rugs and headboards. The projects are showcased in easy to follow, well-photographed project layouts, guiding both the novice and the more experienced crafter in a highly achievable way.

The images and projects I selected to share here are particularly applicable to floral installations – and you’ll love them and want to try your own hand at making or adapting Emily’s designs for your clients and projects. Modern Macramé is published by Ten Speed Press, a division of Penguin Random House, Inc. Text and tutorial photographs (c) 2018 by Emily Katz; Interior design photographs (c) 2018 byNicole Franzen

A lovely detail of Emily’s hands as she knots and ties cotton rope (c) Heather Saunders

Sisters of Moon Wall Hanging by Emily Katz, featured in her book, Modern Macramé (c) Nicole Franzen

The audio you’ll hear in today’s episode is from a December workshop I attended when Emily came to Seattle right before the holidays. I recorded (with Emily’s permission) her personal story shared at the beginning of the evening, during which tells how macramé became so important in her life.

I was gathered with a dozen or so women and one man to learn how to make a small wall-hanging using natural jute and a number of knotting techniques. As I listened to Emily, I realized how effective she is at using art as a metaphor for life. She truly wants to inspire others to be better versions of themselves.

Emily views macramé as a communal act, one that can bring people together, and you’ll hear more about that in her remarks.

Emily’s brand of macramé employs a rhythmic, repetitive, ritual of wrapping and looping rope to create a textile piece.

For those of us in the floral industry, there is a beautiful connection between fresh flowers and woven rope. The organic common language is so relevant. That’s obviously what Lisa Waud saw in Emily’s artwork — enough to invite and include macramé in Detroit Flower Week.

Here’s how to find and learn from Emily — on her social places:

Modern Macrame on Instagram

Modern Macrame on Facebook

Modern Macrame on Pinterest

Follow this map to Emily’s Modern Macramé Summer Book Tour

Find more details about Emily’s appearances here and follow along as she crisscrosses the country all summer long, sharing her passion and expertise for Macramé.

This is the final week to enter The Slow Flowers Luxury Package promotion, which ends on Sunday, April 22nd — Earth Day. If you register for the upcoming Slow Flowers Summit conference by that date, you’ll be entered into a random drawing to receive a $400 gift package — I can’t wait to see you there!

The Slow Flowers Podcast has been downloaded more than 306,000 times by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much.

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities.

You can find the donate button in the right column.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

And thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review.

It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Click here to take advantage of the special subscription offer for members of the Slow Flowers Community.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.

Music Credits:
Uplifting Pop; Whistle While You Pod
by Sounds Like an Earful







Episode 332: Pantone’s Ultra Violet and Leatrice Eiseman, the woman behind the famous Color of the Year campaign

Wednesday, January 17th, 2018

Let’s dive into color — into Ultra Violet, to be specific.

When I type “Ultra Violet Pantone” in my Google Search, within seconds, no fewer than 3.2 million options pop up. There’s no denying that Pantone’s color-of-the-year campaign — one that began as a conversation about consumer sentiment at the turn of the new millennium — has become one of the most anticipated and influential announcements in the creative industries — from floral and fashion to manufacturing and media. And of course, floral design, flower farming, weddings and events.

Announced with much fanfare on December 7, 2017, here’s more about this alluring hue, according  press material:

A dramatically provocative and thoughtful purple shade, PANTONE #18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE’s Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.

Color maven Leatrice Eiseman

I’m incredibly excited to share my exclusive interview with Leatrice Eiseman, Executive Director of the Pantone Color Institute and the spokeswoman for the annual selection that for the third consecutive year has been revealed first in The New York Times.

I first met Leatrice, or Lee, as she is often called, when I attended a color trends presentation that she gave to interior and fashion professionals here in Seattle — probably in the late 1990s. Since then, I’ve interviewed her a few times, including for a story that ran in the Los Angeles Times Home section on Turquoise, the color pick for 2010.

From my January 16, 2010 Los Angeles Times’ HOME story about “TURQUOISE”

Love this color . . . and, has anyone noticed how similar my SLOW FLOWERS PODCAST Logo is to Ultra Violet?! Cool!

Last week, Lee and I met on Bainbridge Island, a short ferry ride from Seattle, and over dinner we discussed Ultra Violet — and some of the psychological and sociological reasoning behind this epic selection. You’ll want to listen closely for the way Lee describes Ultra Violet as a “now” color, especially the emotional power it imbues on our moods, settings, design palettes and more.

Lee’s newest book is The Complete Color Harmony / Pantone Edition, which we also discussed — it is a perfect handbook to inspire and inform designers and artists, with Pantone color palettes and harmonies that express a variety of moods, among them Nurturing, Transcendent, Provocative, and Delectable.

Lee will also discuss the exclusive workshops she leads at the Eiseman Center for Color Information and Training, headquartered on Bainbridge Island outside Seattle — including the 4-Day Color Design Course, coming up April 26-29.

Here’s a bit more about Leatrice Eiseman:

She is a color specialist who has been called “the international color guru.” In fact, her color expertise is recognized worldwide, especially as a prime consultant to Pantone®. She has helped many companies, from small one person start-ups to large corporations, make the best and most educated choice of color for product development, logos and identification, brand imaging, web sites, packaging, point of purchase, interior/exterior design or any other application where color choice is critical to the success of the product or environment.

Lee is the author of countless books on color, among them:  Colors For Your Every Mood which was chosen as a Book of the Month Club selection and received an award from the Independent Publisher’s Association, the Pantone® Guide to Communicating With ColorColor Answer BookMore Alive With Color, and Color: Messages and Meanings a Pantone® Color Resource which won the Create Awards’ Best of Industry award. Her most recent book, Pantone® the 20th Century in Color, was co-authored with Keith Recker. She has also written chapters in one of web page flash guru Hillman Curtis’ works as well as in a book published in Japan titled the Power of Color, written by Kaori Mukawa.

Lee was included in the group of 50 top style makers for the fifth year in a row by Home Furnishings Now, the leading home furnishings trade publication. This year HFN divided the top 50 into four categories and Lee was 5th of 10 in the “Outside Influencers” category, ahead of both Steve Jobs and Rachel Ray.

In 2006 Fortune Magazine named Lee as one of the ten “Top Decision Makers” for her work in color and in 2009 Fortune again featured her in an article titled “The Color Committee Goes to Work” where it discussed her international leadership role in color forecasting.

She conducts many color seminars and is widely quoted in publications such as Elle Decor, Home Magazine, House and Garden, Home Accents Today, HFN, Harper’s Bazaar, Allure, WWD, Glamour, Vogue, People Magazine, Self, Communication Arts, Graphic Design USA, Consumers Digest, US Magazine, Wall Street Journal, New York Times, Los Angeles Times, USA Today and Ad Age, as well as numerous other trade and consumer publications. Lee has made appearances on all major TV networks and cable channels in the U.S. as well as some abroad and has been interviewed by radio stations worldwide.

The Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.

Subscribe to Lee’s COLOR BLOG Here.

Find Lee Eiseman on Facebook

Follow Lee Eiseman on Instagram

Love how this anemone echoes some of UltraViolet’s intense depth and complexity.

Thanks for joining me today! I invite you to take the challenge that Lee and I discussed. In the coming few weeks, please send me images of your floral designs featuring Ultra Violet botanicals so I can share them with Lee Eiseman. She’s eager to include a few of your images on her social media channels – and of course you’ll be credited and tagged. You can send images to me at debra@slowflowers.com.

A bit of NEWS to Share: I want to let folks in the Seattle area know about an upcoming opportunity to meet and participate in a fun event I’m co-hosting as part of the We Fleurish Team, on Tuesday, January 30th in Bellevue.

It’s called Galentine’s Party and the focus is on you and your personal and business branding as a creative. You’ll experience an art-filled, nurturing and stimulating pre-Valentine’s Day party as We Fleurish handles all the details.

We’ll take away the stress of planning and provide you with all the ingredients for relevant, eye-catching, personalized content – images and words – that reflect your brand and connect with your audience in the lead up to Valentine’s Day. In addition to a delicious meal provided by our venue Fogo de Chao, we’ll make sure you have resources, materials, tools and other supplies to make a romantic floral arrangement, style a flat-lay vignette, photograph a number of visual stories and write the best captions to wow your followers. More than half the tickets have been sold, so if you want to get in on the fun, follow this link to the Galentine’s Party!

The Slow Flowers Podcast has been downloaded more than 271,000 by listeners like you. Thank you for downloading, listening, commenting and sharing — it means so much.

As the Slow Flowers Movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button at debraprinzing.com in the right column.

Thank you to our sponsors who have supported Slow Flowers and all of our programs including this podcast, American Flowers Week, the Slowflowers.com online directory to American grown flowers, as well as our new channels, Slow Flowers Journal and the 2018 Slow Flowers Summit.

 

Thank you to our lead sponsor for 2018, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for the new monthly Slow Flowers Journal section, which you can find in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at  kinetictreefitness.com.

Music Credits:
Turning On the Lights; Floor Shine; Lakal
by Blue Dot Sessions
OFTB
by Creative Common
Music from:

audionautix.com







Episode 322: Garden Media Group’s annual Garden Trends Report with Suzi McCoy and Katie Dubow

Wednesday, November 8th, 2017

Suzi McCoy (left) and Katie Dubow (right) of the Garden Media Group, which releases the Garden Trends Report on an annual basis.

As many of you know, my journalistic background includes working as a home and garden writer for the past two decades.

During that journey, I invested many years — the past 15 in fact — in the Garden Writers Association, including two years serving as its president. Many of my closest professional and personal friendships come from time spent serving on committees, as regional and national director and then, as an officer and member of GWA’s leadership.

And even though writing about flower farming and floral design has occupied my professional energy during the past nearly 10 years, I still consider myself a Garden Writer. After all, flowers are certainly an extension of the garden, right?

Today I am delighted to introduce two longtime professional friends who I originally met through GWA. They are Suzi McCoy and Katie Dubow of Garden Media Group.

Based outside Philadelphia, Garden Media Group was one of the very first marketing and communications firms to position itself in the “green” category. For many years, Garden Media Group has released an annual Garden Trends Report, which has become a must-have reference for writers, practitioners and companies in the gardening industry.

A snapshot of the 2018 Trends recently released by Garden Media Group

I love reading this report and to be honest, it has served as a template for my much younger Slow Flowers Floral Insights and Industry Forecast, which I started compiling annually four years ago.

Suzie and Katie agreed to talk with me about the Garden Trends Report for 2018 and share their graphics. Click the link to download your own PDF copy of the report.

Here are a few slides of the “trends” we discuss on today’s episode:

Find Garden Media Group on Facebook

Follow Garden Media Group on Twitter

See Garden Media Group on Pinterest

Watch Garden Media Group on Instagram

READ MORE…







Episode 249: Slow and Sustainable with Solabee Flowers & Botanicals

Wednesday, June 8th, 2016

Sarah Helmstetter and Alea Joy of Solabee Flowers and Botanicals, in their new Portland space

Sarah Helmstetter and Alea Joy of Solabee Flowers and Botanicals, in their new Portland space

Welcome to Solabee!

Welcome to Solabee!

The roots of this week’s episode began in December 2010 when I met Sarah Helmstetter and Alea Joy of Solabee Flowers & Botanicals, a Portland-based design team.

I was visiting Portland’s Flower Market, in the area where Oregon-grown product is marketed, working with photographer David Perry on The 50 Mile Bouquet. At the time, we weren’t sure of the book’s title, nor did we have a publisher, but we were forging ahead to capture stories of interesting people and their commitment to American grown, local, seasonal and sustainable flowers. Somehow we snagged an introduction and invitation to Solabee.

The co-creatives in their original retail space (2010)

The co-creatives in their original and tiny retail space (2010)

It was a dreary winter day; the time of year when true “local” floral product is at a minimum, but we found bounty and beauty inside the small storefront about the size of a building foyer in Portland’s historic Kenton neighborhood.

Sarah and Alea told us how the business was founded and their story became a section in The 50 Mile Bouquet in a chapter called “Botanical Wonderland,” that documented the Portland design scene’s embrace of a new floral ethos. Click on the image below to read the story about Solabee.

chapter

The new Solabee store is gorgeous and inviting.

The new Solabee store is gorgeous and inviting.

Sarah and Alea teamed up after both women had managed other flower shops in Portland. As creative partners, they specialize in sustainable design for weddings and events. They source from local farmers, grow their own flowers and harvest ingredients from house plants, such as begonias, tillandisas, orchids and ferns.

Plants occupy every nook and cranny in the new store, including in the upstairs mezzanine.

Plants occupy every nook and cranny in the new store, including in the upstairs mezzanine.

Young and self-financed, Solabee’s owners are resourceful, hard-working and creative. In the book, Sarah discussed gleaning foliage, branches and seed pods from her parents acreage and Alea described their “wild-crafting” exploits that included picking up nature’s debris from the urban terrain.

As you will hear in today’s conversation, a lot has transpired in the past six years including the recent discovering of the most perfect corner retail space in the Humboldt neighborhood in North Portland.

More interior shots of Solabee's new North Portland retail studio.

More interior shots of Solabee’s new North Portland retail studio.

I visited Sarah and Alea at the new Solabee retail shop in April. It occupies a vintage Portland storefront with double-high ceilings that accommodate a mezzanine above. Light pours through the windows of the southeast-facing shop, dancing across the vintage mosaic tile floor.

A Solabee installation featuring tillandsias-as-mandala

A Solabee installation featuring tillandsias-as-mandala

Plants appear here in equal measure to flowers, which is a signature Solabee element. The women are known for showcasing living plants as a sustainable floral option and now, with the large display area, their shelves, walls and ceilings are lush and verdant. Plants add character and serve as the perfect complement to the wild and imaginative floral arrangements created here.

Design for the day when I visited in April 2016.

Design for the day when I visited in April 2016.

I joined Alea and Sarah in their mezzanine office where we could easily overlook and hear all the activity of their employees and customers downstairs. You’ll hear a little of that ambient sound in the background during our recorded episode.

A seasonal, summer bouquet from Solabee.

A seasonal bouquet from Solabee.

Please enjoy this conversation about floral design, floral retail, sourcing techniques, creating company values and sustaining a small business. I loved reconnecting with Alea and Sarah and Solabee, and I know you’ll love meeting them here.

Poppies, a la Solabee

Poppies, a la Solabee

A lovely bridal bouquet

A lovely bridal bouquet

Find Solabee on Facebook

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See Solabee on Pinterest

The Slow Flowers Podcast has been downloaded more than 100,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew and Hannah Brenlan. Learn more about their work at shellandtree.com.

ABOUT OUR SPONSORS

sponsor bar I want to acknowledge and thank our lead sponsor for 2016: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com

Thanks to Longfield Gardens… providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

And finally, thank you Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Music notes:
“Whistle While You Pod”
album: Creative Commons
by: Christopher Postill, Sounds Like an Earful
https://soundslikeanearful.bandcamp.com/album/creative-commons
http://creativecommons.org/licenses/by-sa/3.0/
Additional music from:

audionautix.com







Week 19 // Slow Flowers Challenge with Flowering Branches

Friday, May 15th, 2015

Some of Springtime's most alluring flowering branches include: Magnolia, Dogwood, Apricot, Quince and Plum.

Some of Springtime’s most alluring flowering branches include: Magnolia, Dogwood, Apricot, Quince and Cherry.

We’re digging into the archives this week for the  Slow Flowers Challenge. That’s what happens when I find myself on too many airplanes, which is ironic, isn’t it? It’s sort of the opposite of my “Slow” aspirations!

However, I’m just back home from speaking and teaching in Orlando, Florida. And now, after recharging for the past five days in Seattle, I’ve re-packed and am heading to the airport tonight to fly to London!!!

That’s right! I’m off to the RHS Chelsea Flower Show. I’ll also be meeting many of the people active in the British Flowers scene – U.K. flower farmers and florists who have many of the same objectives that we have here in the U.S. To put local, seasonal and sustainably-grown flowers at the center of our tables!

Stay tuned, because I promise that next week’s Slow Flowers Challenge will be decidedly British!

The acid green of variegated hostas and euphorbia create a "skirt" effect for flowering magnolia branches.

The acid green of variegated hostas and euphorbia create a “skirt” effect for flowering magnolia branches.

I absolutely love the images you see here. I created these arrangements for a national magazine story that was, sadly, never published. The editors, as they say, went in a different direction.

But my photos live on and I’m delighted to share them with you here.

The vase at left is filled with Pieris and Dogwood; the vase at right has both flowering Dogwod and twig dogwood.

The vase at left is filled with Pieris and Dogwood; the vase at right has both flowering Dogwod and twig dogwood.

Flowering Cherry with Snowball Viburnum.

Flowering Cherry with Snowball Viburnum.

Simple: Quince in two hues, plus swordfern.

Simple: Quince in two hues, plus swordfern.

Flowering plum, paired with Lamb's Ear foliage.

Flowering plum, paired with Lamb’s Ear foliage.

Spring hellebores paired with flowering apricot branches.

Spring hellebores paired with flowering apricot branches.







Week 10 // Hellebores!!! (and More)

Friday, March 13th, 2015

Week10 Oh joy! The hellebores are blooming quite early this year.

Up close, the detail is so lovely and intricate

Up close, the detail is so lovely and intricate

For better or worse, Seattle’s uber-mild winter means that many of our early flowers are emerging weeks ahead of schedule.

I’m worried that our gardens and fields will need a lot more water this summer, but we can only say that Mother Nature decided to give us warmer temperatures and extra sunshine this year – more than previous winters in recent memory.

Diane Szukovathy and Dennis Westphall of Jello Mold Farm grew the hellebores you see here – and let me tell you, their luscious blooms were flying out of the Seattle Wholesale Growers Market when they arrived.

I snagged the *last* bunch of the plum hellebores and grabbed only 4 stems of the beautiful pale speckled ones.

Gorgeous specialty tulips also caught my eye – so much more substantial and visually arresting than the hothouse ones coming out of Canada. These were lovingly grown by Gonzalo Ojeda of Ojeda Farms, a member of the SWGMC who farms in Ethel, Washington. One bunch of 10 stems, while short, provided plenty of tulips to add dazzle to two vases.

Plum and berry hues with pale green & butter yellow in a vintage white vase.

Plum and berry hues with pale green & butter yellow in a vintage white vase.

Jasmine isn’t winter-hardy here in Seattle, but boy do I remember it clambering over the stucco retaining wall in our former garden in California’s Ventura County. On the first Thanksgiving we lived there – after moving from Seattle in 2006 – my friend Nancy, visiting from Seattle, created our entire Thanksgiving tablescape from the bounty of our new backyard – including that lacy jasmine.

Molly Sadowsky, the SWGM’s manager and principal buyer, has a secret California source for evergreen Jasmine – and the designers here in Seattle absolutely love it! Me, too! I love that the jasmine foliage is also a gorgeous aspect of this arrangement, a bonus to the fragrant flowers and buds.

Oh, and there is one element from my Seattle garden: the delicate pale yellow flowers from Epimedium, a beautiful groundcover. I only had a few stems to add, but their petals echo the Hellebores’ centers, adding a delicate texture.

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Hellebores for the People
Designed by Mick & Olivia Payment,
owners of 
Flowers for the People 

Hellebores with orchids, roses, pincushion protea, jasmine and more - designed by Olivia and Mick Payment

Hellebores with orchids, roses, pincushion protea, jasmine and more – designed by Olivia and Mick Payment

Earlier this week, the SWGM hosted its first Orchid Spectacular to showcase a wide array of Local and American-grown potted and cut orchids. The Market staff invited Mick and Olivia, a brother-and-sister design team, to demonstrate how they design with orchids in arrangements and interior planters.

You’ll be wowed by one of their designs pictured here. I wanted to share it because of the diversity of flowers they incorporated, including Lady Slipper orchids from Orchidaceae  of Walla Walla, Washington, and hellebores from Jello Mold Farm (the “leftovers” ended up in my design above).
The yellow-green-pink palette is such a breath of fresh air! Mick and Olivia also used CA-grown roses and pincushion proteas to masterfully express their inspiration to use domestic flowers.
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