Debra Prinzing

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Episode 516: A conversation about the Slow Flowers Movement with Daniel Hartz of the Sustainability Champions Podcast

Wednesday, July 28th, 2021

Today’s conversation was originally broadcast in late May by “Sustainability Champions,” an investigative podcast series made for the environmental stewards of the world, produced and hosted by Daniel Hartz. The series defines Sustainability as “the avoidance of the depletion of natural resources in order to maintain an ecological balance” and Champion as “one who supports or defends a cause.” We can all get behind that, right?

Host and founder of Sustainability Champions, Daniel Hartz is an American based in London. He started Sustainability Champions to showcase people around the world working hard to heal the planet through business innovations, community organizing and individual messages of optimism.

Sustainability often makes financial sense and the future of the environment is bright.

daniel hartz, sustainability champions

I am so grateful he invited me to share the story of the Slow Flowers Movement on Sustainability Champions.

In celebration of the Slow Flowers Show’s 8th anniversary, we launched our new, live-stream video format with the goal of sharing the faces and voices of our members, as well as tours of their farms, their shops and their studios — and most of all, their flowers. You can subscribe to our YouTube Channel here.

Thanks so much for joining us today! A special thank you to friend and floral design educator Hitomi Gilliam for introducing Daniel and me. Hitomi is also a past guest of Sustainability Champions! You can listen to my past interview with Hitomi here.

Subscribe to and follow Sustainability Champions here

Follow Sustainability Champions on Facebook and follow Sustainability Champions on Instagram.


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.


Debra Prinzing
(c) Mary Grace Long Photography

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded nearly 750,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Thank you so much to Andrew for helping me set up our new Video Podcast platform and teaching me the technology! I’ll be relying more on his talents in the coming days. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Dance of Felt; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 515: Wildflower and Fern’s Sarah Reyes on building an Oakland-based local flower hub supplying retail and wholesale buyers

Wednesday, July 21st, 2021
Slow Flowers Podcast visits Wildflower and Fern
Sarah Reyes welcomed me to Wildflower and Fern in Oakland, California

I’m so happy to introduce you to today’s guest, Sarah Reyes of Oakland-based Wildflower and Fern. Sarah’s passion for local flowers moves through both retail and wholesale channels. She calls herself a botanical liaison, a term that sums up the role she plays for both customers of her 240-square-foot retail flower shop, which opened in the fall of 2019 at Oakland’s Rockridge Market Hall, and for fellow florists who turn to Sarah for her connections to unique, local and seasonal flowers sourced from farms and fields outside of San Francisco.

On the road with Wildflower and Fern

As I alluded, Wildflower & Fern’s cooler and storage space serves a dual purpose. It allows Sarah and her team to process flowers and produce larger designs, and it allows wholesale customers to “shop” from the back-of-the-house — giving even more people access to local, California-grown botanicals.

I featured more of Sarah’s story in a November 2019 issue of Slow Flowers Journal for Florists Review:

Download the PDF here:

Sarah at the Slow Flowers Summit
We recognized Sarah for her four-year-streak attending the Slow Flowers Summit at our recent 2021 gathering (c) Missy Palacol Photography

One more thing I want to mention about Sarah. She is a loyal and passionate supporter of Slow Flowers Society, and she holds the distinction of being the only person (other than staff and speakers) who has attended all four Slow Flowers Summit conferences! This year, Sarah brought her entire team of designers, which was an amazingly generous way to share her mission and passion with them.

You can see photos of Sarah and the Wildflower & Fern shop in Oakland in today’s show notes. I visited there on my drive to Filoli, where the Slow Flowers Summit took place — and it was a delightful way to immerse myself in California-grown flowers and sustainable floral design.

Thanks so much for joining us today as I introduced you to one of our Slow Flowers leaders who has created an important and influential hub for local flowers in San Francisco’s East Bay Area. And thanks to Sarah and the entire team at Wildflower & Fern for welcoming me when I visited. And for bringing your energy, enthusiasm and local flowers to the Slow Flowers Summit! Wildflower & Fern was one of our meal sponsors – sharing even more support for the Slow Flowers mission.

Today is a big day for the Slow Flowers Podcast! It is our eighth anniversary since starting this small but mighty program on July 23, 2013. Since launching, we have produced more than 400 consecutive weekly Slow Flowers Podcast episodes, and those episodes have been downloaded nearly 750,000 times by listeners like you. It’s so fitting that Sarah Reyes of Wildflower & Fern joined me on today’s program, because she embodies the mission and values of the Slow Flowers Movement. Sarah is our final audio-only guest.

Slow Flowers Podcast Logo with flowers, recorder and mic

Today, we are launching our new Podcast platform, adding video programming to enhance the audio interviews and conversations you’ve listened to for eight years. You can find the link to watch and subscribe to Slow Flowers Podcast on YouTube and Facebook Live, beginning today and every Wednesday going forward.  It is my goal to introduce you to the faces and voices, the farms, shops and studios — and most of all, the flowers of our community. The audio of each episode will continue to land in your inbox in whatever way you’ve listened before, including iTunes, Spotify and at debraprinzing.com, and more. Thanks in advance for following me down the Vodcast path! I’m excited to see you there.

Thank you to our Sponsors!

This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

For each Podcast episode this year, we thank three of our Podcast Sponsors.

Rooted Farmers: Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.


Debra Prinzing with microphone
(c) Mary Grace Long Photography

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded nearly 750,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Thank you so much to Andrew for helping me set up our new Video Podcast platform and teaching me the technology! I’ll be relying more on his talents in the coming days. You can learn more about Andree’s work at soundbodymovement.com

Music Credits:

For We Shall Know Speed; Glass Beads; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 509: From Cutting Gardens to Flowers for the Home, a Conversation with the Horticulture Team at Filoli Historic House & Garden, Jim Salyards, Kate Nowell and Haley O’Connor

Wednesday, June 9th, 2021
The Wedding Garden at Filoli Historic House & Garden (c) Gretchine Nievarez

Over the past year, you’ve heard from many of the panelists and personalities scheduled to present at the upcoming Slow Flowers Summit, scheduled for June 28-30, which is right around the corner. And today, I’m bringing you straight to our Summit destination, Filoli Historic House & Garden based in Woodside, California, where we will gather for the first two days of the conference.

Filoli’s remarkable Georgian Revival architecture (c) Gretchine Nievarez

I am so excited for the opportunity Summit attendees, speakers, sponsors and guests will enjoy as we immerse ourselves in the beauty and legacy of this Bay Area cultural institution. We will spend two full days experiencing the historic property, including Filoli’s legendary landscape and cutting gardens, which you’ll learn more about today. We also will have unprecedented access to design a ‘floral takeover’ in ‘The House,’ California’s most triumphant example of the Georgian Revival tradition and one of the finest remaining country estates of the early 20th century.

From left, today’s guests: Jim Salyards, Kate Nowell and Haley O’Connor of Filoli’s Horticulture Staff

For now, I’d love to introduce you to the horticulture team at Filoli, because they are the ones whose involvement in the Slow Flowers Summit will ensure a thoroughly immersive plant and floral experience.

Today, join me in a conversation with Jim Salyards, Kate Nowell and Haley O’Connor.

Jim Salyards is the director of horticulture, a 26-year veteran of Filoli!

Kate Nowell is the horticulture production manager, with about one decade at Filoli, and Haley O’Connor is Filoli’s new formal garden manager who joined about six months ago.

Let’s jump right in and take an audio (virtual) botanical tour with three talented plants people.


Attendees of the Slow Flowers Summit will have full access to the beautiful grounds at Filoli Historic House & Garden during our workshops and immersive floral experiences

Thank you so much for joining our conversation today! There are still a few spaces left to attend the Slow Flowers Summit and you can find all those details at slowflowerssummit.com. We are so excited to welcome our attendees to a safe, in-person, COVID-compliant and mostly outdoor setting at Filoli Historic House and Garden. The countdown begins!

The Garden House at Filoli

And by the way, if you’re not attending the Summit, watch Slow Flowers Society on Facebook, Slow Flowers Society and Slow Flowers Summit on Instagram for live feeds coming to you from the Slow Flowers Summit, including a behind-the-scenes tour that I will lead on setup day, Sunday, June 28th.


Something really fun happened this past week as I traded places at the microphone and answered questions posed to me rather than being the person asking those questions. Our good friend Jennifer Jewell, producer and host of Cultivating Place, an award-winning public radio program and podcast, invited me to join her to discuss all things Slow Flowers. I’ll share the link to that episode in today’s show notes. You’ve heard Jennifer here as a past guest and you may already subscribe to Cultivating Place. If not, please check out her amazing, inclusive and expansive weekly radio program about plants, people, place and other conversations about natural history and the human urge to garden. Jennifer is coming to the Slow Flowers Summit as our capstone speaker on day two — and I’m so honored that she shared our story – your story – the story of Slow Flowers – on her terrific show.


Our 2021 Botanical Couture Collection for American Flowers Week 2021

As you know, in the buildup to American Flowers Week, June 28-July 4, there is much to celebrate. This Friday, you’re invited to join our Slow Flowers Member Virtual Meet-Up, June 11th at 9 am Pacific/Noon Eastern. The topic: Botanical Couture for American Flowers Week 2021 Collection. The guests? Several of the creatives responsible for this year’s expansive and flourishing fashion collection! Get a peek at the behind the scenes and hear from the creatives — Slow Flowers member farmers, designers and floral artists who rose to the open call for floral wearables. We have one-dozen looks in all this year — a feat of talent, ingenuity and inventiveness! Can’t wait for you to join us — all the details and the link to log in are available in today’s show notes. See you there!


Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com.

sponsor logo bar

For each Podcast episode this year, we thank three of our Major Sponsors.

Flowerfarm.com, is a leading wholesale flower distributor that sources from carefully-selected growers to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 734,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

Debra Prinzing

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Flattered; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 508: Horticulture, pop culture and Black American floral legends with Abra Lee of Conquer the Soil

Wednesday, June 2nd, 2021

Today, we continue our series to highlight the talented speaker lineup for the upcoming Slow Flowers Summit, taking place June 28th-30th at Filoli Historic House & Garden in Woodside, California, with an extended conversation I’m excited to share with you.

Abra, pruning roses as a volunteer at the Georgia Governor’s Mansion

Please meet Abra Lee, horticulturist, author, speaker and founder of the media platform called Conquer the Soil. Based in Atlanta, Abra says she is a self-proclaimed horticulturist extraordinaire that is half country bumpkin, half bougie, occasionally extra, and inherently Southern. She writes: “The opportunities I’ve been fortunate to experience during my career in the garden industry have far surpassed my ancestors’ wildest dreams!”

Abra, leading the horticulture program at the Hartsfield-Jackson Atlanta International Airport

Educated at Auburn University College of Agriculture in Auburn, Alabama  with a B.S. in Horticulture and a distinguished Leadership in Public Horticulture Fellow from  Longwood Gardens, Kennett Square, Pennsylvania, Abra takes notes on plants + pop culture and shares her observations across her blog and social media. Count on Abra to bring her distinct perspective to horticulture, popular culture, fashion, celebrity, and the history of Black gardeners.

Her impressive professional path began as a city arborist, which led to landscape management roles at two major international airports (in Atlanta, followed by Houston), and as a University of Georgia Extension Agent.

Meet the women of the Negro Garden Clubs of Virginia, circa 1932, featured in Conquer the Soil’s IG Feed

Years of research into the history of Black American gardeners propelled Abra to collect her research into a new book, scheduled for publication in the fall of 2022.

The forthcoming book is called Conquer the Soil – Black America and the Untold Stories of Our Country’s Gardeners, Farmers, and Growers

Conquer the Soil profiles 45 hidden figures of horticulture—the Black men and women whose accomplished careers in the plant world are little known or untold. Among them are Wormley Hughes, an enslaved African-American who was head gardener at Monticello and dug Jefferson’s grave; Annie Vann Reid, an ex-teacher turned entrepreneur in South Carolina who owned a five-acre greenhouse and nursery in the 1940s that sold millions of plants and seeds; and David August Williston, a graduate of Cornell University and the first African-American landscape architect, a student of Liberty Hyde Bailey, and the designer of the Tuskegee University campus. Abra’s lively text will be enriched by illustrations of each individual, making this forthcoming book as beautiful as it is critically important.
In Conquer the Soil, Abra Lee–a rising star in the plant world–gives these women and men the spotlight they deserve and enriches our collective understanding of the history of horticulture. 

A Conquer the Soil IG post — picking up on news about “The Gardener,” a forthcoming Batman villain

As we discuss in today’s epsiode, Abra has an infectous passion about the people she’s discovered through her research. She has lectured extensively on African-Americans and Ornamental Horticulture, gathering her research of 600 years of history from pre-colonial Africa to today and the artistic contributions of Black gardeners, horticulturists, educators and landscape architects to the green profession. While continuing her research for her upcoming book on the subject, Abra has unearthed an incredible narrative of Black Americans in floristry. She will share these stories of people, their flowers and their entrepreneurism in a new talk for the Slow Flowers Summit audience.

Sneak peek of Mrs. Blanche Hurston, one of the women you’ll meet in Abra Lee’s presentation at the Slow Flowers Summit (from Conquer the Soil’s IG feed)

Her presentation, The History of the Black American Florist, will inspire our attendees with her storytelling gifts as she brings their untold stories to life, giving voice to the important history about Black pioneers in horticulture, floriculture, landscape architecture and botany.

Some of the fun Conquer the Soil merchandise that Abra will bring to our Book & Art Table at the Slow Flowers Summit; from left: Famed florist Lucille Caine orchid hat pop-art poster, Conquer the Soil tote, Music x Flowers tote (a historic florist said these words, but you’ll have to hear about that from Abra!)

Find and follow Abra Lee and Conquer the Soil at these social places:

Conquer the Soil on Instagram

Conquer the Soil on Facebook


Slow Flowers Summit 2021

2021 speakers Slow Flowers Summit
Our fabulous speaker lineup includes (top row), Susan McLeary, Emily Saeger, Molly Culver; (middle row), Kellee Matsushita-Tseng, Lorene Edwards Forkner, Max Gill; (bottom row), Abra Lee, Pilar Zuniga, Jennifer Jewell + our host, Slow Flowers Society’s Debra Prinzing

Thank you so much for joining our conversation today! There are still a few spaces left to attend the Slow Flowers Summit and you can find all those details at slowflowerssummit.com. We are so excited to welcome our attendees to a safe, in-person, COVID-compliant and mostly outdoor setting at Filoli Historic House and Garden. The countdown begins!


American Flowers Week 2021

Our 2021 Botanical Couture Collection!

You’re hearing this Podcast on June 2nd and this week we’re kicking off the anticipation of American Flowers Week! American Flowers Week takes place June 28-July 4 each year, we’re heading into our 7th annual campaign!

Create your own American Flowers Week activities and events — use our branding, logos, free downloads and all the content available at Americanflowersweek.com to promote your floral enterprise. See the home page for our “Media Resources” and “Free Downloads” menus.

Read about the designers, growers and creatives behind one-dozen Botanical Couture looks for American Flowers Week 2021!

This year, Slow Flowers Society has partnered with our publishing arm, BLOOM Imprint, to produce a special Botanical Couture edition of Slow Flowers Journal. The 72-page digital magazine is available FREE to you – you’ll be inspired and amazed at the collective talent of the Slow Flowers community of creatives — flower growers, floral designers, and their teams who produced one dozen distinctly different botanical fashions. You can find the link to our special edition in today’s show notes at debraprinzing.com — and download social media graphics of each floral ensemble for your own use.

I want to share an invitation specifically for flower farmers who may be planning a special promotion, pop-up sale, workshop or other way to celebrate American Flowers Week. I’ll be writing a story about what flower farmers are doing during the campaign for an upcoming issue of Growing For Market — and I’m looking for ways to feature you and your plans. Please get in touch if you have something in the works! You can shoot me a note at debra@slowflowers.com.

Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com.

sponsor logo bar
5-channel-sponsor-block

For each Podcast episode this year, we thank three of our Major Sponsors:

Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm, specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 732,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

Debra Prinzing
(c) Mary Grace Long photograph

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Lumber Down; Heartland Flyer; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 507: Slow Flowers Summit Preview with Kellee Matsushita-Tseng and Emily Saeger on Sustainable Farming x Floral Design

Wednesday, May 26th, 2021

The Slow Flowers Summit is one month away — it’s really impossible to believe as I speak that sentence, especially after having to postpone the 2020 Summit, which would have been our fourth consecutive year holding a live, in-person gathering to celebrate Slow Flowers Society and American Flowers Week.

Our fabulous speaker lineup includes (top row), Susan McLeary, Emily Saeger, Molly Culver; (middle row), Kellee Matsushita-Tseng, Lorene Edwards Forkner, Max Gill; (bottom row), Abra Lee, Pilar Zuniga, Jennifer Jewell + our host, Slow Flowers Society’s Debra Prinzing

Alas, as each of you knows, little took place last year. However, as we entered 2021, with the availability of vaccinations and some incredibly creative event planning by Karen Thornton, our Summit event manager along with the leadership at Filoli Historic House & Garden, we now can joyously proclaim that the Slow Flowers Summit 2021 will take place on June 28-30th.

You have met many of our speakers on past episodes of the Slow Flowers Podcast, but in the coming weeks you will hear from several others. Consider this an introduction and a preview of their presentations coming up.

Today, I invited two of the three panelists who are part of Sustainable Farming x Floral Design – what I envisioned as a conversation about how sustainable farming practices influence design choices, aesthetics and style. Hear each presenter’s personal journey through farming to floral design, and enjoy visual inspiration as each demonstrates a signature arrangement using all locally-grown seasonal flowers.​

Sustainable Farming x Floral Design Panel
The Slow Flowers Summit’s Sustainable Farming x Floral Design Panel (from left): Emily Saeger, Kellee Matsushita-Tseng and Molly Culver

Kellee Matsushita-Tseng will be moderating the panel, joined by Emily Saeger and Molly Culver. Today’s episode features a conversation with Kellee and Emily. Molly was unable to join us but I have a bonus for you — links to Molly’s past appearances on the Slow Flowers Podcast:
Episode 172: Brooklyn Grows Flowers! Meet Molly Oliver Culver of Molly Oliver Flowers
Episode 412: The Flowering of Brooklyn with Molly Oliver Flowers
Episode 451: From Grower to Designer to Consumer: How two floral models are changing and adapting, with Yvonne Ashton of Mayesh Wholesale Florist and Molly Culver of Molly Oliver Flowers

First, I’ll tell you a bit more about Kellee and Emily – and then we will jump right into the conversation:

Kellee Matsushita-Tseng is a queer, fourth generation Japanese-Chinese farmer. They are an educator and instructor at CASFS (The Center For Agroecology and Sustainable Food Systems) at UC Santa Cruz, training folks to grow a variety of fabulous fruits, flowers, and vegetables. They train growers in flower production, design, and sales for fresh markets and special events. They believe that cut flowers should be accessible to everyone, both for their cultural and spiritual significance, as well as for their beauty and sensory delight. Kellee is delighted to be part of creating a flower movement that is rooted in social and environmental justice. They are currently enamored by our native Matilija poppies, and excited to continue exploring design possibilities with other great natives.
Follow KELLEE on Instagram @bravenewseed

Emily Saeger is a Filoli Horticulture Alumni and currently pursuing a Masters in Landscape Architecture at the University of Washington. She has eight years of horticultural experience blend production agriculture, landscape maintenance, garden and floral design.  She has worked for several notable Bay Area farms including, Fifth Crow Farm, Bluma Farm and Hidden Villa.
Prior to entering the Landscape Architecture program in the fall of 2020, Emily served as the Lead Horticulturist at Filoli, where she looked after the rose garden, cutting garden and orchard.  Her design aesthetic is a blending of her work experience – foraged and cultivated, wild and formal – always designed with seasonality and senescence in mind.  A strong believer in the healing powers of nature, through her gardens and floral design she hopes to facilitate this connection for all.  
Follow EMILY on Instagram @emilyadelias 

Thank you so much for joining our conversation today! There are still a few spaces left to attend the Slow Flowers Summit and you can find all those details at slowflowerssummit.com. We are so excited to welcome our attendees to a safe, in-person, COVID-compliant and mostly outdoor setting at Filoli Historic House and Garden. The countdown begins!


A few announcements:

Two gorgeous peony arrangements featuring the floral art of Brandon Scott McLean

If you missed last week’s Slow Flowers Member Virtual Meet-Up with Beth Van Sandt of Scenic Place Peonies and Brandon Scott McLean of East Hill Floral — two peony experts from Homer Alaska — we have the playback video to share with you!

Save the date for our next Slow Flowers Member Virtual Meet-Up on June 11th. More details to come but the theme is American Flowers Week!


Our American Flowers Week 2021 artwork from Los Angeles illustrator Jeanetta Gonzales

Speaking of American Flowers Week, which takes place June 28-July 4 each year, we’re heading into our 7th annual campaign! I want to share an invitation specifically for flower farmers who may be planning a special promotion, pop-up sale, workshop or other way to celebrate American Flowers Week. I’ll be writing a story about what flower farmers are doing during the campaign for an upcoming issue of Growing For Market — and I’m looking for ways to feature you and your plans. Please get in touch if you have something in the works! You can shoot me a note at debra@slowflowers.com.


And finally, we have just drawn the winners for the May 12th book giveaway featuring Niki Irving’s new book, Growing Flowers. Niki is a longtime Slow Flowers member, a farmer-florist and owner of Flourish Flower Farm in Asheville, North Carolina. We discussed Growing Flowers, her first-ever book, and issued a giveaway challenge to our listeners. Thanks to the generous donation from Mango Publishing, we have two copies to give away to listeners. We asked you to post a photo of one or more of the flowers you are growing, and use the #growingflowrs hashtag, as well as tagging @flourishflowerfarm@slowflowerssociety and @mangopublishing. We rounded up all of your posts and did a random drawing for the two books. Congratulations to Jenni Hulburt and Flower Folly Farm. We’ll be in touch to get your addresses for receiving a free copy of Growing Flowers. I know you’ll enjoy Niki’s new book!


Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to 240 team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com.
For each Podcast episode this year, we thank three of our Major Sponsors:

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 730,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

Debra Prinzing
(c) Mary Grace Long Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Heartland Flyer; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 505: Growing Flowers with Niki Irving of Flourish Flower Farm

Wednesday, May 12th, 2021
Niki and William (left); Niki Irving (right), photographed at Flourish Flower Farm

Let’s welcome Niki Irving of Flourish Flower Farm of Asheville, N.C., a longtime Slow Flowers member, a flower farmer, florist, educator and now, author.

Just-picked North Carolina flowers, so beautiful! Photographed at Flourish Flower Farm.

Niki and her husband William own a nine-acre specialty cut flower farm nestled in North Carolina’s Blue Ridge Mountains. Niki farms more than 300 varieties of cut flowers and foliage and creates seasonally-inspired designs for weddings and special events. She sells her flowers wholesale both locally and nationally, motivated by  a belief that flowers make the world a more beautiful, joyful place.

Just released: “Growing Flowers,” by Niki Irving

Let’s jump into the conversation and talk all about Niki’s new book, “Growing Flowers.”

Niki (right) and a floral display at Flourish Flower Farm (left)

Enjoy these photos of Niki, a talented farmer-florist, and read through the Table of Contents to help you see the range of comprehensive information Niki shares in her new book.

Click here to order a signed copy from Niki

Find and follow Flourish Flower Farm at these social places.

Flourish Flower Farm on Facebook

Flourish Flower Farm on Instagram

A charming “Goody Box,” available from Niki’s website. Order details here.

Thanks to the generous donation from Niki’s publisher, we have two copies to give away to listeners. Here are the instructions:

  • Post a photo of one or more flowers you are growing and be sure to use the hashtag #growingflowers
  • Follow & tag @flourishflowerfarm, @slowflowerssociety and @mangopublishing.
  • We’ll gather up all of the posts on May 21st and announce the book recipients in our May 26th episode of Slow Flowers Podcast. Can’t wait to see your photos!

Camellia Faire’s concept for the PHS Philadelphia Flower Show exhibit 2021
More of Maura’s beautiful inspiration . . .

Before we meet our featured guest, I want to share a short bonus conversation with Maura Feeney of Camellia Faire Floral Studio, based in Philadelphia. You may know this talented floral artist by her former studio name Maura Rose Events, now rebranded as Camellia Faire.

Maura is a returning designer at this year’s PHS Philadelphia Flower Show and Slow Flowers is supporting her installation. Currently, she is seeking Slow Flower member growers to provide blooming plants to use at their exhibit called Rooted + Gathered. Maura isn’t asking for a donation — she has a budget to purchase the plants, and you’ll have promotional credit and receive photography from the exhibit. Check out details above and reach out to Maura at info@camelliafaire.com.


We’ve been talking all about floral books this week and so here’s another chance to participate in an online contest and win a copy of my new book Where We Bloom.

Details Flowers Software, one of our Resource section sponsors for the book is running a Where We Bloom Instagram Giveaway for the month of May.

Details challenges you to share your creative studio space by posting a photo on IG with the hashtag #wherewebloomdetails. Three top winners will receive a copy of Where We Bloom along with a FREE subscription to Details software.

Follow these rules to enter:


Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to 240 team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com.

For each Podcast episode this year, we thank three of our Major Sponsors.

Thank you to Red Twig Farms, based in Johnstown, Ohio, a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.


Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 724,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

Debra Prinzing
(c) Mary Grace Long photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Donnalee; Entwined Oddity; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 504 A Conversation with Jennifer Jewell, host of public radio’s Cultivating Place and capstone presenter at the 2021 Slow Flowers Summit

Wednesday, May 5th, 2021
Jennifer Jewell, author, radio host and garden advocate

I’m delighted to welcome back return guest Jennifer Jewell to the Slow Flowers Podcast for our lovely, wide-ranging conversation about what defines a garden, where those gardens are, who are the gardeners who tend to them and how we are both emerging from 2020 with a much clearer understanding of the roles women play in making the earth a better, safer, more inclusive and accessible place for all.

Jennifer Jewell, creator and host of “Cultivating Place: Conversations on the Natural World and the Human Impulse to Garden”

Here’s a bit more about Jennifer:
She is a gardener, garden writer, and gardening educator and advocate. She is the host of the national award-winning, weekly public radio program and podcast Cultivating Place: Conversations on Natural History & the Human Impulse to Garden.

Jennifer is particularly interested in the intersections between gardens, the native plant environments around them, and human culture. Her work has appeared in Gardens Illustrated and House & Garden, among others. She formerly served as the native plant garden curator for the Gateway Science Museum at California State University at Chico.

Her book, The Earth in Her Hands, 75 Extraordinary Women Working in the World of Plants was published in 2020.


A selection of my favorites from Jennifer’s newest book, Under Western Skies:

From Under Western Skies, “Silicon Valley and Nature Renurtured,” featuring the gardens of Ronald Koo and Miwa Hayash’s Los Altos garden, designed by Leslie Bennett of Pine House Edible Gardens (c) Caitlin Atkinson
“Boise Valley,” the garden of Mary Ann and Delos Newcomer (c) Caitlin Atkinson
“Palouse Garden,” designed by Suzanne St. Pierre and Scotty Thompson (c) Caitlin Atkinson

Jennifer’s newest book (produced with photographer Caitlin Atkinson) is Under Western Skies: Visionary Gardens from the Rocky Mountains to the Pacific Coast, available from Timber Press next week.

Subscribe to Cultivating Place here

Find and follow Jennifer Jewell at these social places:

Cultivating Place on Facebook and Instagram

Listen to our past episodes featuring Jennifer Jewell:

Episode 397: On Natural History and the Human Impulse to Garden with Jennifer Jewell of Public Radio’s Cultivating Place

Episode 443: Women at Work: Making a Living While Following Your Plant Passion, with author Jennifer Jewell and three of the 75 women profiled in her new book, “The Earth in Her Hands”


Our fabulous speaker lineup includes (top row), Susan McLeary, Emily Saeger, Molly Culver; (middle row), Kellee Matsushita-Tseng, Lorene Edwards Forkner, Max Gill; (bottom row), Abra Lee, Pilar Zuniga, Jennifer Jewell + our host, Slow Flowers Society’s Debra Prinzing

And there is still time to register for the Slow Flowers Summit to join me, Jennifer Jewell, and a fabulous lineup of designers, floral artists, sustainable growers, writers, thinkers and doers, and kindred spirits in the progressive floral community. The Summit takes place June 28-30 in the SF Bay Area and we will have an all-open-air conference with covid-compliant precautions in place. Hope to see you there!


The May Slow Flowers Newsletter just dropped this week and if you haven’t found it in your in-box, here is the link. Two highlights include a link to our full report on the Cut Flower questions that Slow Flowers underwrote as part of the 2021 National Gardening Survey — as you may recall, we featured this study recently in Episode 502.

Grower Beth Van Sandt of Scenic Place Peonies  and designer Brandon Scott McLean of East Hill Floral 

And you can find a preview and more details about our MAY Slow Flowers Member “Virtual” Meet-Up — Meet two Slow Flowers members from Alaska’s peony country! Grower Beth Van Sandt of Scenic Place Peonies  and designer Brandon Scott McLean of East Hill Floral will share their knowledge and talents — and introduce us to the upcoming Alaska peony season. Beth and Brandon will come to us LIVE from the greenhouse at East Hill Floral. Learn about the selection, cultivation and post-harvest “best practices” for peonies from Beth. Watch an inspired floral design demonstration from Brandon!

*New date (this month only) Friday, May 21st – 9 am Pacific/Noon Eastern


Thank you to our Sponsors!

This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to 240 team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com.

For each Podcast episode this year, we thank three of our Major Sponsors.

Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.


Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 722,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

Debra Prinzing
(c) Mary Grace Long

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Dance of Felt; Skyway; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 501: The Wild Mother of Oklahoma City, on floral art, activism and storytelling. Meet floral siblings Lauren Palmer, Leah Palmer and Callie Palmer

Wednesday, April 14th, 2021
the wild mother team
The Wild Mother Creative Studio, based in Oklahoma City; from left, Callie Palmer (seated, left); Lauren Palmer (standing) and Leah Palmer (seated, right) | All photography (c) Rachel Maucieri @maucierivisualsco

Today, I have a very special episode for you and I’m thrilled to share it! Please meet the three siblings who together are called The Wild Mother: Leah Palmer, Lauren Palmer and Callie Palmer. They are based in Oklahoma City and call their enterprise a Creative Studio, which encompasses their tagline “More than Just Flowers.”

flowers and designers
The Creative Studio is multidisciplinary and collaborative across other art forms, most often expressed to the public through floral design

Here’s a bit of an introduction, adapted from their website’s “About” page:

The Wild Mother Creative Studio is owned by Afro-Indigenous sisters and floral artists Lauren Palmer and Leah Palmer, located in the heart of Arts district, Downtown, OKC. Their love and honor of culture, storytelling, and their affinity for natural elements and color theory lend themselves to producing their “Floral Stories.” It’s an added bonus that they get to work alongside their younger sister, Callie. The Wild Mother’s offerings include full service wedding and event floral, curbside carryout floral for large-scale events, and holiday floral offering.

the wild mother in studio
The Wild Mother women and their studio space, based in the Oklahoma City Arts District

The Wild Mother has positioned their entire business as a legacy project—using flowers and floral art installations to heal their lineage forwards and backwards; to send honor to their ancestors whose experiences in America were tragic; and to build a world for their future descendants that is more beautiful, more equitable, and more just.

I first learned about The Wild Mother from Susan McLeary who encouraged me to attend a free webinar hosted by the studio at the beginning of this year. Called “More than Just Flowers,” the webinar was outlined as: A Panel Discussion for Creatives on Building Affirming, Equitable and Just Brands. Moderated by Leah and Lauren, with help from Callie, the session covered meaningful representation in the wedding & creative industry; a discussion of exploitation versus appreciation; goals for building an anti-racist brand and considerations for BIPOC clients. 

A number of floral community voices participated, including Sue McLeary and Kristin Griffith-VanderYacht, who you’ve met here on the Slow Flowers Podcast. Other panelists included a number of people from related disciplines such as event planning, marketing and branding and fine art curation. It was a powerful gathering with honest and open dialogue designed to inspire and challenge attendees who want to be intentional and inclusive with the way they shows up in the world.

Next, The Wild Mother launched The Lay of the Land, an online course for creatives interested in digging deeper in the topic of building an affirming, equitable and just brand.


send flowers to greenwood social media graphics

I’m eager for you to meet Leah, Lauren and Callie. One of the reasons I asked them to join me today was to introduce their upcoming project called Send Flowers to Greenwood. This is an ambitious series of floral installations that will commemorate the Greenwood Massacre of 1921.  Oklahomans and the rest of country are only now beginning to acknowledge what took place 100 years ago in Tulsa, when the vibrant, successful Black-owned Greenwood District, known as “Black Wall Street,” was destroyed and many of the people who lived there lost their homes, businesses, and lives due to an attack by Klan members and others who wanted to eliminate the existence of brown and black people in their city.

send flowers to greenwood graphics

Taking place at the end of May, The Wild Mother’s  #SendFlowersToGreenwood will be both a virtual and physical outpouring of love, light, and life for Greenwood Tulsa and the descendants of victims of the Greenwood Massacre of 1921.

Wow. Just wow. I’m so pleased we had this conversation today and I  thank you for joining us. There are so many small and large ways to get involved and support The Wild Mother and Send Flowers to Greenwood you can find those details in our show notes.

donate to send flowers to greenwood

The Wild Mother encourages all of us to post images of flowers on social media from May 10 through June 7 and dedicate that post with the hashtag #sendflowerstogreenwood. I love this pure gesture of respect and humanity and I am eager to participate. I hope you will, too.

Find and follow The Wild Mother at these social places:
The Wild Mother on Instagram

The Wild Mother on Facebook


Join me for a BONUS Slow Flowers Event on April 16th

Ellen Frost

A couple of other Slow Flowers opportunities are coming right up. On Friday, April 16th, we have a BONUS Meet-Up scheduled at 9 am Pacific/Noon Eastern with Ellen Frost of Local Color Flowers. The topic: Domestic Flower Sourcing Strategies When Supplies are Limited. Considering the current panic around floral availability and product supply-chain in the floral industry, Ellen and The Gardeners’ Workshop are reintroducing their online course Ellen “Growing Your Business With Local Flower Sourcing” and in anticipation, Ellen is joining Slow Flowers this Friday to answer your questions about flower sourcing when supplies are limited.

The names of all Slow Flowers members who attend will be entered into a drawing for one free registration to the course (valued at $495) which begins April 26th. Ellen has added new content to the 2021 curriculum, including a Bonus Session: “What we can do NOW during this unprecedented global flower shortage.”


By the way, if you missed last week’s April Meet-Up on Sustainable Floral Design with Tobey Nelson and Becky Feasby, you can find the replay video above. On EARTH DAY, Thursday, April 22nd, I’ll host an interactive Q&A with these two passionate women as part of an IG Live session about sustainable floristry at noon Pacific/3 pm Eastern. You’re invited to join us there!


Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to 240 team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com.

For each Podcast episode this year, we will also thank three of our Major Sponsors. Our first thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Our next sponsor thanks goes to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Our final sponsor thanks goes to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.


Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 714,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


(c) Mary Grace Long Photograph

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

For We Shall Know Speed; Turning on the Lights; Gaenaby 
Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 499: Katherine Raz of The Fernseed, a modern plant shop and floral studio in Tacoma, Washington

Wednesday, March 31st, 2021
Floral and Plant retail entrepreneur Katherine Raz of The Fernseed (left) and a peek at the shop’s Stem Bar (c) Devon Michelle Photography (right)

I’m excited about today’s guest, not only because her enterprise is located right in my backyard, in Tacoma, Washington. Please meet Katherine Raz of The Fernseed. The Fernseed is a modern plant shop and floral studio with two storefront locations in Tacoma.

Grab N Go Stem Bar at The Fernseed (c) Devon Michelle Photography

This boutique is home to lush, verdant, uncommon plants for home interiors and floral bouquets and vase arrangements for the home and gift-giving. I love how clearly Katherine states The Fernseed’s services: Beautiful Houseplants, Handmade Pots, Local Flowers and Daily Delivery.

Katherine launched The Fernseed in 2018 as an online store that sold unique handmade designs for potting and displaying houseplants, and she opened the first brick-and-mortar location in April, 2019.

Inside The Fernseed (c) Devon Michelle Photography

She’ll share how The Fernseed was forced to close for nearly three months during the COVID-19 pandemic, during which Katherine and her team launched nationwide shipping, local delivery, and several new products offerings, including plant grams and plant-along-at-home kits.

The Fernseed’s floral designer Oriana Di Fede

In September, 2020, The Fernseed opened a second storefront location on Tacoma’s historic South Tacoma Way. The shop now offers a floral stem bar and floral arrangements for grab-and-go pickup, and local delivery, 60% of which are sourced from small flower farms in Washington, Idaho, California, Oregon, and British Columbia. Between them, Katherine and her all-female team own and care for more than 400 houseplants — in their personal collections!

Engaging customers with plants (c) Devon Michelle Photography
. . . . and with flowers! (c) Devon Michelle Photography

I’m so inspired and encouraged by the entrepreneurial story Katherine has shared about diversification, changing course and taking risks! I know you’ll love learning about Katherine’s journey as she has evolved and expanded organically, sustaining her business against the challenges of a global pandemic and emerging stronger.

Here’s how to find and follow The Fernseed:
Fernseed on Facebook
Fernseed on Instagram
Fernseed on Pinterest


Dating back to the launch of the Slow Flowers Podcast, in July 2013, we have recorded a rich history of conversations with amazing people in the world of plants, flowers and design. We feel so proud of each one of our guests, many of whom can say their very first podcast appearance happened here! And when other accolades come their way, we take pride in those achievements, too. So this week, I want to give a shout-out to two of our past Slow Flowers Podcast guests who are distinguished recipients of the 2021 Great American Gardeners Award from The American Horticultural Society, announced earlier this month.

Perla Sophia Curbelo, of Puerto Rico’s AgroChic

As a past Great American Gardener Award recipient, I know how special it is to receive this achievement and recognition! Huge congratulations to Perla Sofia Curbelo-Santiago of AgroChicGarden Podcaster and Radio Show Host, San Juan, P.R. for receiving the B.Y. MORRISON COMMUNICATION AWARD – which recognizes effective and inspirational communication—through print, radio, television, and/or online media—that advances public interest and participation in horticulture. Hear our August 2018 interview with Perla in episode 364.

Lisa Waud (c) ee berger photograph

And Major Props to floral installation artist and creator of the famed Flower House Detroit, Lisa Waud, recipient of the FRANCES JONES POETKER AWARD – which recognizes significant contributions to floral design in publications, on the platform, and to the public.  Lisa is currently working with Slow Flowers on membership projects and she has appeared on the Slow Flowers Podcast on a number of occasions.
Episode 181 (February 2015)
Episode 334 (January 2018)
Episode 411 (July 2019)
You heard them here first and now they’re receiving accolades from the top horticultural association! Picture me here with a big smile on my face — so happy for you both, Perla and Lisa!


Thank you to our Sponsors!

This podcast is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to 240 team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com.

For each Podcast episode this year, we will also thank three of our Major Sponsors. Our first thanks goes to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Our next sponsor thanks goes to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Our next sponsor thanks goes to Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.


Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 709,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

(c) Mary Grace Long Photograph

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Daymaze; Glass Beads; Gaenaby 
Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 497: Meet Jill Brooke, floral journalist and creator of Flower Power Daily

Wednesday, March 17th, 2021

A quick note for you garden-lovers! We are giving away five virtual tickets to the Great Grow Along, a new, three-day, virtual gardening festival taking place this weekend, March 19-21  – online, of course. The Great Grow Along features more than 40 sessions across six topic tracks and YOU might win a free ticket to attend. The first five listeners who post a comment below will receive the complimentary registration, valued at $29.95. Be sure to tell us what’s growing in your garden in the comment section.  If you miss out on this giveaway, the folks at the Great Grow Along have also shared a $5 off promo code for all of our listeners to join in: that code is: SlowFlowersDiscount. Several past guests of the Slow Flowers Podcast are in the lineup — and you’ll want to grab their presentations, including Lorene Edwards Forkner, Sue Goetz, Kelly Norris and Allison and Sean McManus. And our friend Teri Speight of Cottage in the Court, author of a forthcoming book for BLOOM Imprint, will also be presenting. Sounds like the perfect way to celebrate a new season!


Meet today’s guest: Jill Brooke

Jill Brooke of Flower Power Daily

I’m so happy to welcome Jill Brooke to the Slow Flowers Podcast today. She is the creator and editorial director of Flower Power Daily, an online news site for all things flowers. Jill and I were introduced to one another about a year ago through our mutual friends at Fleurs de Villes, the floral fashion exhibition that was staged at the Northwest Flower & Garden Festival in 2020.

We’ve chatted by phone a few times and I appreciate it when Jill sends me newsy emails about how flowers are showing up in our world. Jill has a journalist’s uncanny ability to identify and unearth (pun intended) the floral angle to any news topic of the day. If it’s a trending hashtag, on any subject, Flower Power Daily will elevate the conversation through flowers. A few examples to illustrate my point: In the performing arts, she wrote about the Barcelona Opera Playing to Flowering Plants Instead of People; in fashion, Flower Power Daily recently covered the new Kenzo and Vans shoe collaboration featuring floral prints. In politics, sports, wellness and mental health, food and wine, and beyond– Flower Power Daily interprets every subject through a floral lens. It’s a way to view the world that I wholeheartedly endorse! We all want flowers to be universally important, and the stories covered by Flower Power Daily underscore this truth — that humans need flowers. 

Here’s a bit more about Jill Brooke: She has been a CNN correspondent, an Editor in chief at Travel Savvy, Avenue and Show Circuit, a columnist for the New York Post, Ad Week and Metropolitan Home, and her work has appeared in the New York Times, and many women’s magazines.

With all this professional experience, Jill says nothing has ever felt as right as Flower Power Daily, which she established in February 2019.

Jill  gathered seasoned professionals who share the same passion for flowers and respect nature’s gifts and insights to help curate the stories, videos and images you can find each day at Flower Power Daily. You can visit Flower Power Daily’s website, subscribe to its newsletter and follow more flower posts on Instagram — and I’ll share those links in today’s show notes.

As Jill says: If you look at life through the prism of flowers- you will be happier. She believes that flowers are here for a reason and teach great life lessons. Flowers comfort and congratulate; they express sentiments without many words. No matter what is going on in your life – flowers are here for you. 

Thanks so much for joining me today. Talking with Jill is entirely invigorating — her energy level is bound to boost anyone else’s metabolism, too. And it’s all because of flowers. Flower Power Daily recognized Slow Flowers last summer with a story titled ‘Five Americans Making History in the Flower World.”

Subscribe to Flower Power Daily’s weekly newsletter

Follow Flower Power Daily on Instagram


Click on the link below to read more about the just announced nominations for “Aspire Design and Home magazine’s ‘Best Dressed Rooms in TV and Film Awards.'” Jill is quoted in the press announcement, saying “Because we are spending so much time indoors, we’re all talking about what TV shows to watch and ways to redecorate. People are appreciating and focused on design more than ever, so it’s a perfect marriage and perfect timing” for an awards program honoring the fabulous interiors of TV shows and films. The awards will be announced on April 22nd.


Jennifer Jewell, creator and host of “Cultivating Place: Conversations on the Natural World and the Human Impulse to Garden”

This week, I want tell you about Jennifer Jewell, creator and host of “Cultivating Place,” a public radio program and podcast. Jennifer is a past guest of this prodcast and she will be speaking at the 2021 Slow Flowers Summit in June. Click here to subscribe to “Cultivating Place” Podcast.


Earlier this month, Slow Flowers and AIFD teamed up to record a webinar called “From Farm to Florist,” featuring Brad Siebe, general manager of Seattle Wholesale Growers Market; Cassie Plummer of Jig-Bee Flower Farm; Diane and Lillian Calhoun of Calhoun Flower Farms; Amelia Ihlo of Rooted Farmers; Gina Thresher, AIFD, EMC of From the Ground up Floral and Renee Tucci AIFD — all Slow Flowers Members, as well as Marisa Guerrera AIFD of Debbie’s Bloomers.

Together, we discussed the benefits and best practices to incorporate locally-grown flowers into everyday designs and event work. It was a fantastic session and I love the meeting of the minds between florists and flower farmers. Click above to watch the video!


Thank you to our Sponsors

This podcast is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to 240 team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com.

For each Podcast episode this year, we will also thank three of our Major Sponsors. Our first thanks goes to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Our next thanks goes to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Our final thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 703,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

(c) Mary Grace Long Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Pat Dog; Thannoid; Turning On the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com