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Today, you’re invited to join me on a quick visit to JARN Co., a 2nd year flower farm based in Monroe, Washington.

Even though they are based in my own backyard, I had to travel all the way across the country to the Boston area to meet flower farmer Tracy Yang, co-founder of JARN Co., at the Association of Specialty Cut Flower Growers conference this past August. I recognized her nametag because Jarn Co. had recently joined Slow Flowers Society as members. As we talked, I heard enough of Tracy’s story to prompt me to invite myself for a visit before the season ends.

Tracy farms with her partner Nick Songsangcharntara on four acres of land leased from a former bamboo nursery off of Hwy 2, the route that I’ve taken many times on trips east across the Cascade Mountains to places like Leavenworth and Wenatchee.

We filmed a quick tour of the dahlia fields and then sat in the shade to record this interview. Tracy and Nick say their story is rather peculiar because they never intended to be farmers.

In March 2020, the COVID-19 pandemic changed everything and suddenly, they found themselves understudies of Tracy’s mom (Mama Yang), learning everything they could about floriculture and agriculture. Jarn Co. was born — and you’ll hear the story behind their business name in today’s interview.

Thanks so much for joining us today. It’s clear that these two are passionate about local flowers and agriculture as they develop their business to supply the Seattle area and their local community with beautiful, sustainable flowers. Although not certified, Tracy and Nick use sustainable, organic practices to cultivate flowers and produce and they do not use pesticides or any kind of synthetic chemicals on their crops.

Turns out, I’ve been mispronouncing JARN Co. — It’s “Jahn” not “Jarn.” (so so sorry!)
As Nick and Tracy explain on their website: The ‘jarn’ in JARN Co. is pronounced “jahn.” ‘Jarn’ is the English romanization of the thai word “จันทร์.” จันทร์ translated means ‘moon’. The inspiration for our name came from Nick’s last name ‘Songsangcharntara’ which means ‘moonlight.’

Find JARN Co. on Instagram and Facebook
Subscribe to JARN Co.’s Newsletter

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

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This Week’s News

It’s October and we’re kicking off this month as our Slow Flowers Member Appreciation Month. Check out more details in our October newsletter – that just dropped this week. Top things to note:
Tuesdays in October, you can join me on IG Live at @slowflowerssociety noon Pacific/3 pm Eastern.
Thursdays in October, join our membership and community engagement manager, Tonneli Gruetter of Salty Acres Farm, at the same time — noon Pacific/3 pm Eastern in the Zoom Room for a lunchtime membership chat.
As we say in our Welcome to October video, We are so grateful to our Members like YOU — because Slow Flowers Society members ARE the Slow Flowers Movement! 

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 900,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

---

Music credits:

Capering; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Podcast Index | RSS | More

If you are a longtime Slow Flowers member or follower, you know that the origins of our organization are closely rooted with those of the Seattle Wholesale Growers Market.
I was present at the 2010 regional meeting of the Association of Specialty Cut Flower Growers, which was held at Charles Little & Co., in Eugene. That’s when a group of Oregon and Washington flower farmers began to discuss banding together to establish a new flower hub in the Pacific Northwest. They studied the model of the Oregon Flower Growers Association, a producer-owned cooperative founded in 1942, and agreed to pursue the formation of a similar but updated wholesale flower marketplace in Seattle.

The following April, in 2011, the Seattle Wholesale Growers Market Cooperative opened for business in Seattle’s Georgetown neighborhood, not far from the conventional wholesale companies who has shown little interest in doing business with those local flower farms.

You can read the story of these beginnings in my 2012 book, The 50 Mile Bouquet, and ever since that first 2010 meeting in a flower field, I have been the self-appointed “embedded journalist” who has documented the story of Seattle Wholesale Growers Market.

Known now as “the Market”— the destination is essential to the floral industry’s fabric in the Pacific Northwest. The Market has been studied, as other regional groups of flower farmers – all across the U.S. and Canada – have emulated its model to establish a market for local flowers in their communities.

I’ve had the privilege of interviewing most of the farmers who are part of the Market, visiting their farms and spending time learning from them, not to mention enjoying the beauty and superior quality of their floral crops.

In 2020, the Market moved to the next level with the hiring of Brad Siebe as general manager. Brad’s background as president and CEO of one of the Seattle area’s largest independent garden centers and also in general management in the commercial construction industry, has helped the Market weather the challenges of Covid and come out on the other side stronger and more successful.

I asked Brad to give us an update about what’s been happening with the growth of the Market, and we recently sat down for a conversation in the plant room there.

Find and follow Seattle Wholesale Growers Market on Instagram

Read: Seattle Wholesale Growers Market’s history and Cooperative Model, authored by cooperative expert Margaret Lund.

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Watch this compilation from the Farm to Florist Series

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More News of the Week

COLOR IN THE GARDEN: First up, if you are in the Pacific Northwest, you’re invited to join me and several of my plant-lover friends on Sunday, August 7, at Old Goat Farm in Graham, Washington for “A Day of Color in the Garden.” This is a program of Garden Communicators International, of which I am past president. Open to all, the event includes invites you to immerse yourself in a day exploring the joy of color in the garden, art, photography, and fresh flowers. Our setting is the destination nursery Old Goat Farm, known for rare plants and luscious display gardens — located about 1.5 miles southeast of Seattle. Lunch is provided, and all participants receive a copy of Lorene Edwards Forkner’s new book “Color In and Out of the Garden.” I’ll share a floral design demonstration with hyper-local and seasonal flowers and plantsman Greg Graves will lead a tour of Old Goat Farm. We’ll also hear from photographer Grace Hensley, who will share her secrets for making magical garden photos using your phone. The ticket includes all watercolor supplies, Lorene’s book and lunch — all for $85. Register here.

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SUSTAINABLE FLOWERS PROJECT: Slow Flowers has signed on as a partner in the September workshop produced by two of our members, Becky Feasby and TJ McGrath — the Sustainable Flowers Project. The three-day intensive + creative workshop explores sustainability with some of the biggest leaders in sustainable floristry today. The location: Jardin de Buis, in Califon, New Jersey; the dates: September 18-20, 2022.
You’ll learn from Ingrid Carozzi, Tin Can Studios; British Designer Shane Connolly, Shane Connolly + Co.; flower farmer and social justice activist Amber Tamm, as well as Andrea Fillippone and Eric Fleisher, environmental designers and owners of Jardin de Buis, as well as from Becky and TJ. They have created a special $150-off promo code for Slow Flowers members who sign up. Register here with SF150.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 868,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

---

Music credits:
Homegrown; Turning on the Lights; Falaal; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

Acoustic Shuffle; In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Podcast Index | RSS | More

Greetings, friends. Here at the Slow Flowers Society, we have experienced a whirlwind several weeks, including producing our fifth and largest Slow Flowers Summit conference ever, celebrating American Flowers Week, and publishing our debut Summer issue of our Slow Flowers Journal e-zine quarterly. Add to that 10 days of me traveling away from home and honestly, I’m just beginning to recover from all the festivities.

So today, in what is an entirely rare occurrence, you will hear an encore installment of the Slow Flowers Podcast. Petals and Alpacas at Gholson Gardens in Walla Walla, Washington, originally aired as Episode 395 in April 2019, and it is one of my very favorite shows.

I mean, alpacas AND flowers — what could be a better pairing? The people behind this fiber and flowers enterprise are an equally great pair — Slow Flowers member Elaine Vandiver and her husband Mike Vandiver.

Gholson Gardens is a small, 10-acre farm located in southeastern Washington state, in the quintessential rural community of Walla Walla, in the southeast corner of the state.  Mike and Elaine are both U.S. Army veterans turned first generation farmers. As they share on their website, Mike and Elaine purchased their farm in late 2013 as a way to start anew after learning a traditional family wasn’t in the cards for them.

Ten acres seemed sufficient. It had a big old red barn that reminded Elaine of the ones she saw growing up in Indiana. Plus it had a handful of outbuildings. And of course the farmhouse. A two-story folk-victorian number, with a wraparound porch. The whole place had charm, potential and good bones — If you could look past the peeling paint & tatters of time. In other words, it was a lot like she and Mike.

The seller told the couple it was “an old homestead” and that “those two llama come with the place.” As city kids, Elaine and Mike were unfamiliar with both homesteads and llamas. But they were in a place in life where they weren’t going to question things. So a homestead with llamas it was.

The first spring arrived, and the once sad-looking pastures sprang to life. And their two raggedy llama (LeRoi & Loretta) could not keep up with their grazing tasks. As Elaine writes on their website: “With all our resources tied into farmhouse renovations, we couldn’t exactly get a tractor. So naturally, we got the next best thing: alpaca. You know . . . the cute, smaller, softer version of llamas. They were supposed to be nothing more than cute little lawnmowers. And they were. But it sorta took a whole gaggle of them to keep up with the grass. And then they needed to be shorn. And that pile of raw fleece had to go somewhere.”

Ultimately, they started having it professionally spun into yarn . . . and then launched Old Homestead Alpacas, with a line of knitwear made exclusively of the alpaca fiber, manufactured entirely in the USA.

Elaine had begun to grow dye flowers, so in the summer of 2017, she decided to start selling them as cut flowers? She began by planting 100-row-feet of zinnia, cosmos, sunflowers and celosia.

I recorded this episode in March 2019 when I was in Walla Walla to speak (along with Elaine) about the Slow Flowers Movement for the Washington State Farmers Market Association.

Hers is a very personal, inspiring story and I know it will inspire anyone who views growing cut flowers as a new way of life, perhaps as a catalyst for all sorts of change. To learn how this story unfolds, I’ll let you hear from Elaine.

Learn More; Find and follow Gholson Gardens
Instagram
Facebook
Subscribe to Gholson Gardens’ newsletter

For Elaine and Mike, growing flowers is the latest chapter of their agricultural lifestyle, one that began with a llama and too many adorable alpacas for me to accurately count, continued to a flower and herb garden to grow plants that produce natural dyes for the wool, skeins and garments made with the alpaca fiber, and expanded just over a year ago to become a full-fledge cut flower farm.

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Slow Flowers in the News

We’re always thrilled when members of the media ask to learn more about the Slow Flowers Movement — and I have a new story by journalist, writer and editor Karin Vandraiss to share with you. She recently profiled Slow Flowers for Avocado Magazine in a feature titled: “How to Support the Slow Flowers Movement.” The story is illustrated with so many of Missy Palacol’s gorgeous photographs and it’s a great piece you’ll want to read and share with your customers and clients. I love how Karin wrapped up the piece with 4 tips for making Mindful Floral Purchases.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.                  

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details improves profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   

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Thank you for listening to the Slow Flowers Podcast!

Thanks so much for joining us today! We’ll be back on our regular schedule with new episodes starting next week! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 864,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the right column.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

Acoustic Shuffle; In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Podcast Index | RSS | More

We are in the midst of American Flowers Week, which runs annually from June 28th through July 4th. In 2015, Slow Flowers Society launched American Flowers Week as an annual advocacy, education and outreach campaign to promote domestic and locally-grown flowers. The project encourages flower farmers, floral designers, flower enthusiasts and gardeners alike to share photographs of their blooms across social media with the hashtag #americanflowersweek.

Elevating local flowers and communicating the many reasons to support domestic floral agriculture and sustainable floristry are at the heart of the campaign. According to the 2022 National Gardening Survey, research sponsored by the Slow Flowers Society, 65 percent of Americans say it is very or somewhat important that the flowers they purchase are local (up from 58 percent in the 2021 survey). These numbers are trending up!

Sharing red-white-and-blue bouquets to commemorate Independence Day celebrations, is one way to woo the eye of the beholder. Today, you will meet the individuals and creative teams responsible for our 2022 American Flowers Week Botanical Couture collection. Together, they have drawn inspiration from nature, using design and art to bring deeper layers of meaning to their work.

Let’s jump right in and meet the creatives. You can see their botanical couture looks and learn how you can use the social media graphics for your own AFW promotional projects.

We know that creativity is not a finite commodity, although time and space in which to create is a priceless factor that can make the difference for so many florists, designers, and makers. We thank our talented Botanical Couture creatives value local, seasonal and sustainable flowers above all else and together, they are stimulating curiosity and changing  people’s relationship with flowers. 

I hope you’re inspired to participate in American Flowers Week. You’ll want to log onto Americanflowersweek.com and check out the Media Resources:

2022 American Flowers Week Press Release

Press Photos

Botanical Couture Badges

and Free Downloads:

2022 Artwork by Shelley Aldrich

Slow Flowers Journal – Summer 2022 Issue

What a wonderful preview! I want to share a special thank you to our Botanical Couture Sponsors who supported many of our florists and farmer-florists with donated flowers. Thank you to Carlos Cardoza of CamFlora Inc., a Watsonville, California-based family-owned flower farm, for providing stems of flowers and foliage for several of the looks.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.                  

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

And thank you to Mayesh Wholesale Florists for providing shipping, delivery and logistics support. In addition, we are grateful for Mayesh’s support of the Slow Flowers Podcast. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Our final thanks to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 864,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at the right.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Camp Fermin; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Podcast Index | RSS | More

We are closing in on the 2022 Slow Flowers Summit, taking place June 26-28th in Westchester County New York – at two venues, the Red Barn at Maple Grove Farm in Bedford and at Stone Barns Center for Food & Agriculture in Pocantico Hills. You’ve met almost all of our speakers here on the Slow Flowers Show or the Slow Flowers Podcast and tickets are nearly sold-out with sales closing on June 19th.

We invited Susan McLeary to teach on 2021 Slow Flowers Summit design stage and also to give our keynote presentation. We’ve shared Sue’s entire demonstration of a large-scale, foam-free botanical installation. You can learn Sue’s exact techniques and mechanics, as well as how she prepares her famous “burrito” as an alternative to foam, what types of ingredients she selects, and how she uses principles of design to achieve pleasing proportion and balance in her final work of art.

Meet Susan McLeary at these social places:
Susan McLeary on Instagram and Facebook
Susan McLeary’s courses and workshops
Request Sue’s list of reliable flowers

I just looked up a quote from Sue from the first profile I published about her in 2017. This was for a story in Florists’ Review called “A Curious Creative.” Here’s a quote from Sue that I so appreciated, she said:

“You have to be insanely curious and you have to keep your curiosity.” Rather than waiting for the muse to miraculously appear, Sue is ever-attentive and observant, seeking inspiration from many sources. She continues: “The life of a florist is very busy and there isn’t a lot of free time. But my advice is to make creative time a priority. Schedule a day, or part of a day, each month, and try out new ideas. Create just for yourself. Make the things that you want to make and be sure to have them photographed. Make it a priority.”

My favorite Sue McLeary quote from her 2021 Slow Flowers Summit presentation is this:

I think of large-scale design as a corsage for the room.

Susan Mcleary

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Last Chance to Grab Your Slow Flowers Summit Ticket!

Of course, you’ve already heard me mention the countdown to the 2022 Slow Flowers Summit — it’s going to be an amazing event, a gathering of kindred spirits representing all facets of the domestic floral marketplace. This week is the FINAL opportunity to grab your ticket — and I have a special discount code to share with you! Use the Coupon Code: LETSDOTHIS for 10% off registration for any 2022 Slow Flowers Summit Ticket Type or for our once-in-a-lifetime Slow Flowers Dinner at Blue Hill Restaurant on Monday, June 27th. Offer expires June 19, 2022 (midnight PT) Find the registration link in today’s show notes — and I hope to see you there!

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Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. Its mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 858,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button to the right ->.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Game Hens; For We Shall Know Speed; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Podcast Index | RSS | More

Today, I’m so delighted to share my wonderful conversation with artist Ronni Nicole Robinson. Ronni creates works in plaster and paper and all of her pieces are botanically-inspired, utilizing flowers, branches and stems she clips from surrounding gardens and nature to incorporate into her embossed surfaces.

When planning the 2022 Slow Flowers Summit, “Flowers as Artist’s Muse” emerged and felt like the ideal theme to connect the stories, aesthetic, and craft of each of our gifted presenters. I knew I wanted to invite Ronni Nicole to share her unique point of view and her floral-embellished artwork to inspire Summit attendees.

And today, she will inspire you too. Ronni Nicole has been creating “flower fossils” in plaster and paper, pursuing her art full-time. She comes to us from the Ron Nicole studio in New Hope, Pennsylvania and I know you’ll enjoy this gifted artist as she discusses her process and techniques, as well as her philosophy of art, design, nature and beauty.

If you like what you hear today, please consider joining us at the Slow Flowers Summit where Ronni Nicole will share her remarkable journey as an artist and one who draws creative and soulful guidance from nature and especially from flowers. Ronni’s presentation takes place on Monday, June 27th (Day Two), and is followed by a Q&A.

Follow Ronni Nicole on Instagram

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Slow Flowers Summit News: Flower Donation Program

If you’re a regular listener, I know you’ve heard me talk about the upcoming Slow Flowers Summit, our fifth conference, which takes place June 26-28 at two venues just outside New York City. We’ll gather on Day One at the Red Barn at Maple Grove Farm in Bedford, New York, a beautiful private event venue, and then, we will continue Days Two and Three at Stone Barns Center in Pocantico Hills, New York. One of the ways you can get involved with the Summit is to participate in our Floral Donation Program to support design demonstrations and our Floral Design Takeover at Red Barn.

We’re inviting domestic flower farms and growers to provide donated flowers and foliage to be used throughout the 3-day event. In exchange, floral donations will be featured in Slow Flowers Summit social media, in our printed program, as well as at the in-person Summit. Interested? Click below for all the details.

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Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. 

Thank you to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches.  Learn more at redtwigfarms.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 851,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Heliotrope; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Podcast Index | RSS | More

We have just recognized Earth Day and the Slow Flowers Podcast focused on a non-green topic: Funeral Flowers.

This episode was inspired by two Slow Flowers members in the Seattle area who have been researching ways to infuse sustainability into sympathy flowers.

I’ve invited Lori Poliski of Flori LLC, and Tammy Myers of LORA Bloom and First and Bloom to share their experience, research, and future plans on this topic.

Just for context, based on funeral industry statistics, if half of the funerals in the US annually have traditional funeral flowers, Lori and Tammy estimate that up to 1.2 million plastic and floral foam saddle caskets, wreath forms and cages that end up in the landfill, every year. 

The women want to change “farewell flowers” to make them not only environmentally friendly, but beautiful, meaningful and personal.  After a long life or a tragic death, one should be laid to rest with beauty – and the flowers should do no harm.  

They are on a mission to raise awareness about this topic, first, with consumers, florists and the funeral industry and second, by offering sustainable options in for clients in the Seattle area and hosting sustainable mechanics classes for florists. While the main focus will be around sympathy or farewell flowers, there’s certainly potential for making daily deliveries and event work greener. 

Lori and Tammy have partnered with a certified green burial cemetery, Cedar Lawns in Redmond, Washington, to start. They recently designed green farewell flowers for a photo shoot at Cedar Lawns and are preparing a brochure and a booklet as well as listing the items digitally on their respective websites. 

Resources and Where to find and follow Lori and Tammy:

Follow Flori on Facebook and Instagram

Follow LORA Bloom on Facebook and Instagram

Follow First & Bloom on Facebook and Instagram

Learn more about the Green Burial Counsel

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Last Friday, on Earth Day, I posted a video announcing the just-released new findings from the 2022 National Gardening Survey, which includes specific questions about cut flowers that Slow Flowers Society developed in collaboration with the National Gardening Association, which conducts the annual survey.

Click here to read more. Last year’s survey found that 58 percent of respondents said it is very or somewhat important that the flowers they purchase are locally grown. This year, that number has climbed to 65 percent — nearly 2/3rd of respondents prefer locally-grown flowers.

The attitudes about American-grown flower purchases is also trending up — from 57% of respondents in 2021 saying it’s very or somewhat important that the flowers they purchase are U.S. grown, to 61% preferring domestic flowers.

There’s much more to learn and as a bonus, we have prepared a media kit for Slow Flowers Society members to use for their own local promotions. If you are a member, you’ll find a special email in your in-box this week sharing the download details. All in all, I’m encouraged about the needle moving higher as we now have two consecutive years of consumer attitudes about Local and US-grown flowers!

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Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. 

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.  

Thank you to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 842,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

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Music credits:
Homegrown; Sage the Hunter; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
by:
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Podcast Index | RSS | More

The tagline for today’s episode should be “how to see nature’s palette in deeper, more meaningful ways,” because that’s the lesson Lorene Edwards Forkner wants to share with everyone.

As many of you know, Lorene is a dear friend and inspiration to me in all things horticulture. She is an author, artist, and speaker; you can read her GROW stories every week in the Sunday Seattle Times, and catch her daily on Instagram, at @gardenercook, her popular feed.

Lorene is a past guest of the Slow Flowers Podcast and she was a featured presenter at the 2021 Slow Flowers Summit.

We recently recorded a tour through Lorene’s Seattle garden, which led to her studio indoors, where Lorene demonstrated the daily practice of seeing through a watercolor study of a winter pansy. This practice is also the topic of her forthcoming book, Color In and Out of the Garden: Watercolor Practices for painters, gardeners, and nature lovers.

I know you’ll enjoy our episode today. Thanks to Abrams for providing two copies of Lorene’s beautiful book for our Slow Flowers Podcast giveaway. Listen for details for how you can be entered into a random drawing to win — I’ll share them after the interview. So, let’s jump right in to meet Lorene.

Thank you so much for joining us today. To enter the book giveaway, please post a comment in our show notes below and share an observation about color in your garden — or look for this episode post on our @slowflowerssociety at Instagram. You can comment between today, April 20th and midnight PT on Sunday, April 24th. We will announce the winners the following week.

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Speaking of artists and their books, check out @slowflowerssummit on IG this Friday, April 22nd, Earth Day, for a special ticket promotion for this year’s Slow Flowers Summit. It involves a special book giveaway for anyone who grabs their ticket registration during Earth Day. I hope you take advantage of this special package!

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. 

Thank you to:

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 839,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Glass Beads; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Podcast Index | RSS | More

I’m very excited about today’s conversation. My guests are Hitomi Gilliam and Gregor Lersch, renowned international floral design educators who have just launched a new endeavor called the FREESIA Challenge.

You’ll have to listen closely to learn what the FREESIA acronym represents! It’s an initiative to engage florists, and especially floral educators, to motivate the new generation of florists and students to begin challenging themselves to seek creative solutions to sustainable floristry. Like so many of us, Hitomi and Gregor believe that by sharing ideas and innovation through the creative process, it’s possible to move the profession to much-needed sustainable and eco-friendly practices.

The FREESIA Challenge includes a 4-category design competition, free for anyone to participate. The first Challenge is a 100% organic hand-tied bouquet, and the entry deadline is coming right up on April 12th, so you’ll want to check out all the details at freesiachallenge.com

Here’s more about Gregor Lersch:
Gregor Lersch is based in Germany and is a renowned international floral designer and educator. Recipient of many national and international awards and prizes for is floral art, Gregor believes that floristry must be suitable for forming part of our lives, and should be in line with the diversity of environment.

Author of many inspirational books on floral design, Gregor travels the world promoting European design, demonstrating and inspiring florist and floral artists. His concept of combining all styles, architecture, social components, design trends and personality of the artist in floristic work is successful throughout the world. This is his first appearance on the Slow Flowers Podcast.

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Here’s more about Hitomi Gilliam:
Hitomi Gilliam AIFD is a Japanese-Canadian floral artist, keynote lecturer, demonstrator, educator and a consultant in all aspects of the Art and Business of Floral Design. She is the Creative Director for DESIGN358. She has guest-designed extensively throughout North America, England, Japan, Mexico, Taiwan, Bermuda, Singapore, Hong Kong, Australia, New Zealand, Colombia, Belgium, Korea and India.

She owned and operated Satsuki’s Florist in Mission, British Columbia for 28 years. She currently works with her son, Colin Gilliam in an Event & Education business, DESIGN358 which was established 10 years ago. Hitomi has lectured at major art museums and floral shows around North America and beyond, and she is the founding organizer of the Annual ‘Survival of the Creative Minds’ Conference in Taos, New Mexico.

Listen to Hitomi’s past appearances on the Slow Flowers Podcast:

Episode 437: What makes a Trend? Join me in a creative conversation with Hitomi Gilliam, Francoise Weeks, Rebecca Raymond and Colin Gilliam as we plan the upcoming Trend Summit 2020

Episode 339: Designer & Educator Hitomi Gilliam and her generous floral universe

As Gregor and Hitomi discussed, to support the FREESIA Challenge and keep it free of outside and commercial interests, they are presenting a series of live lectures coinciding with each of the four challenge themes, which is available for $150. Each lecture is live-streamed and registrants will have access to the full replay videos. Click here for more details.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to:
Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 835,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Nuthatch; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com