Debra Prinzing

Get the Email Newsletter!

Archive for the ‘Writing’ Category

Episode 394: The Wholesale Florists’ Outlook with Tom Jennings of Green Mountain Florist Supply in Burlington, Vermont

Wednesday, March 27th, 2019
Tom Jennings and Debra Prinzing (left); Debra and Susan McLeary (right) (c) Amy Bennett Photography

A few weeks ago, I traveled to the charming town of Burlington, Vermont, located on Lake Champlain, with beautiful views of the Adirondack Mountains in the distance.

Green Mountain Florists Supply hosted me, along with Susan McLeary of Passionflower, to teach for its spring education series. Owners Tom and Kim Jennings and their amazing staff made sure we had not only a wonderful time but a perfect environment for lecturing and teaching. The images shared here are generously provided by Green Mountain Florist Supply and Vermont-based photographer Amy Bennett. Learn more about Amy’s work here.

But let me back up and first tell you how I got there.

I believe in serendipity and connections, and this story is a perfect example of that. My trip to Burlington began in 2017 when Holly Chapple invited me to teach creative writing for florists at her 2nd Flowerstock festival.

There I met Vermont-based florist Jayson Munn, one of those quietly talented guys who gets things done, and anticipates everyone’s needs before they know them. Jayson’s presence definitely supported Holly and all the thousands of tiny moving parts of the Flowerstock machine, and yet he had time to chat and we got to know one another.

Last October, when I returned to teach at Flowerstock again, Jayson and I reconnected in person and he mentioned wanting to invite me to Vermont for the workshop series he coordinates for Green Mountain.

So it happened and the visit was a delightful experience! When I arrived at Green Mountain Florists Supply, I was warmly welcomed by Tom Jennings and the team of professionals. They set up a beautiful teaching space, where I gave a morning presentation — basically the story of Slow Flowers.

Tom and his team unroll the pre-order floral timeline for weddings, with artist Peter Baldor standing at left.

Once the other instructors, staff and students had devoured a delicious catered lunch seated among the showroom displays, Tom kicked off our afternoon with a presentation on flower sourcing behind-the-scenes. He and his team unveiled an illustrated timeline of special events and wedding flower ordering, using a 15-foot-long scroll of paper with drawings by Peter Baldor, the company’s Road Supply Sales Manager. As it turns out, Peter is also a humorist and cartoonist known as “Baldy” and I’ve added a link to his “In the Hothouse” web site in our show notes — check out his quirky, plant-focused world view through hand-drawn scenes.

Jayson Munn, Bailey Hale and Debra Prinzing

Bailey Hale of nearby Ardelia Farm & Co., followed with a presentation including his story and insights about flower farming in Vermont.

I love how Amy Bennett captured my demonstration with local and domestic flowers. It was a joy to design with these botanicals in a cool vessel from Green Mountain Florist Supply.

As a bonus, I was invited to design with a vase-full of perfectly formed white ranunculus stems that Bailey harvested from his winter greenhouse, demonstrating a large arrangement of all-American grown floral elements.

A wonderful environment for teaching creative writing and sharing the Slow Flowers story!
Getting started with our writing prompts!

That interlude led to our 3-1/2 hour afternoon devoted to creative writing for florists, flower farmers and farmer-florists. What a fabulous group of willing participants. I loved meeting such wonderful women, each of whom brought her unique point of view to writing about flowers, color palettes, personal stories and design. I hope to share some of their pieces in a future post, so keep an eye out for that. Suffice it to say, we had a rewarding day together.

Susan McLeary — such an artist and inspiration!

The following day, Susan McLeary taught her distinct bouquet design techniques and floral wearables — and I was able to watch a good portion of the morning session before heading for the airport.

A peek inside the beautiful and very tidy, well-organized Green Mountain Florists Supply showroom.

The visit to Vermont was not complete without me asking Tom Jennings to sit down and record an interview for this podcast. Established wholesale florists are in a unique position these days. They are juggling customer demands to bring the world of flowers to their doorstep, while also responding to increasing requests for seasonal, locally grown options. I value Tom’s perspective and I know you’ll learn from this conversation.

Um, wow! Amazing inventory and aesthetic at GMFSI in South Burlington, VT.

Here’s a little more about Green Mountain Florists Supply:

Serving floral professionals in Vermont, New York, New Hampshire and beyond, Green Mountain is Vermont’s premier provider of wholesale cut flowers and floral supplies.

The company opened its doors in 1982 in Middlesex, Vermont, under the astute leadership of Tom’s parents, Charles and Sue Jennings, who saw the need for a first-rate flower supplier in the region.  After graduating from Middlebury College, Tom joined the budding new business in 1983 and assumed ownership in 1997. Since then, Tom has continued his parents’ commitment to superior service and long-term relationships — values that still guide us today.

As a floral industry expert, Tom and his  outstanding team of floral professionals create a unique wholesale experience like no other. With locations in Middlesex and South Burlington, and scheduled delivery routes that extend throughout the three-state region, Green Mountain brings the freshest products right to customers’ doors. At the South Burlington showroom, where I taught, wholesale shoppers can choose from the latest floral supplies and home décor. Artfully arranged each season, the environment serves as an ideal setting for educational opportunities and hands-on workshops. Green Mountain’s Mobile Showroom brings hardgoods, tools and floral supplies to those customers who can’t make it to either wholesale branch for their floral needs.

Find and follow Green Mountain Florist Supply:

Weely Cooler Tours give long-distant florists a first-person view of product availability

Follow Green Mountain Florists Supply on Facebook

Find Green Mountain Florists Supply on Instagram

See Green Mountain Florists Supply images on Flickr

Andrew Mefferd, author of The Organic No-Till Farming Revolution book

Thanks so much for joining me today. Last week, we announced a giveaway of Andrew Mefferd’s new book The Organic No-Till Farming Revolution — and we’ve drawn one winner from all who posted comments in the show notes by Saturday, March 23rd. I loved reading listeners’ comments about the best tips learned from my interview with Andrew.

Our winner is: Melissa Garcia Perry of Howland Whistle Flower Farm who commented, “So timely! Listened to this podcast while tackling our new acres. Bumping up from super-small urban flower growing to acreage is full of challenges and has me questioning my methodologies. I want this new land to be No-Till but there are so many other growers around me telling me this is a fantasy. Andrew’s best tip for me was witnessing for himself how the absolute pro growers at Bare Mountain Farm simply covered sunflowers beds, stalks and all, with tarps and let their ground peeps do the work. Yes! I can do that.”

Congratulations, Melissa: We’ll get your address over to New Society Publishers so they can send you a copy. And thanks to all who commented and entered!

Don’t forget that Andrew has generously created a coupon code “slow” to give you 20% off your purchases or subscriptions – through the end of April – at his site, Growing for Market. Follow our link in today’s show notes to take advantage.

I was hoping to continue our #fiftystatesofslowflowers series today, with Hawaii, but was unable to entice anyone to join me.

I’ve had our most active Hawaii members on the podcast in the past, so follow a link to my interview with Alison Higgins of Grace Flowers Hawaii in Hanokaa on the Big Island — she has a lot of great stories about local flowers and the floral business of destination weddings you’ll want to hear if you missed the original air date. We need more active members — growers and floral designers — in Hawaii, so spread the word!

Next week, I promise you, we will hear from another State Voice — we have four I states coming up — Idaho, IllinoisIndiana & Iowa, so that will bring us through the month of April.

Outake! I’m not sure what Jayson Munn and I were laughing about as Amy Bennett captured the hilarity, but it captures our wonderful time together in Vermont.

I also have an reminder for ASCFG members or prospective members. The organization’s popular Mentor Program continues for the 2020-2021 seasons and if you’ve been thinking about apply to serve as a flower farming mentor or to be considered as a mentee, take note of the March 31st deadline.

And to learn more, listen to our past interview with ASCFG mentors and mentees in episode 295 from 2017. This is an incredible opportunity and the deadline is quickly approaching.

S-L-O-W F-L-O-W-E-R-S in pink and white dahlias

Thank you so much for joining me on this Slow Flowers journey as I seek new and inspiring voices, people with passion, heart, commitment and expertise to share with you. I hope today’s episode gave you at least one inspiring insight or tip to apply to your floral enterprise. What you gain will be multiplied as you pay it forward  and help someone else.

Truly, we have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

I love hearing from listeners and here’s an encouraging note that I received from Michelle Haynes of Rusty Dog Ranch, who contributed a donation in support of the Podcast. She wrote:

“Debra ~Thank you for your wonderful podcasts! I am at the very beginning stages of setting up a cut flower farm and native plants habitat here in rural north Texas. I’ve created beds and planted seeds inbetween my day job, and I have no idea what I’m doing but I’m trying not to overthink it. Your interviews and stories keep me company and encourage me during this solitary work. Every time I hear the name of a flower, one that’s contained in one of my seed packets, I think, “Well, THEY did it, so why can’t I?!”

The Slow Flowers Summit is coming up soon — on July 1 & 2nd in St. Paul, Minnesota. More than half of the registration slots have been grabbed, so don’t miss out on this opportunity to join with Slow Flowers thinkers and doers in person.

One of our past year’s speakers dubbed the Summit a “floral mind meld,” and I love that concept. Come and be a part of the incredible and uplifting experience! You can make your way to slowflowerssummit.com to learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Subscribe to Summit news and updates at slowflowerssummit.com.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

NW Green Panels. Based in Madras, Oregon, NW Green Panels designs and constructs a wide array of wood-framed greenhouses offering versatility, style and durability. Their greenhouses are 100% Oregon-made using twin-wall polycarbonate manufactured in Wisconsin, making NW Green Panel structures a great value for your backyard. The 8×8 foot Modern Slant greenhouse has become the essential hub of my cutting garden — check out photos of my greenhouse in today’s show notes or visit nwgreenpanels.com to see more.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

The Slow Flowers Podcast has been downloaded more than 428,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

MUSIC CREDITS:

Not Drunk by The Joy Dropshttp://freemusicarchive.org/music/The_Joy_Drops/Not_Drunk_EPhttps://creativecommons.org/licenses/by/4.0/
Color Country; Betty Dear; Gaena; Perspirationby Blue Dot Sessionshttp://www.sessions.bluehttps://creativecommons.org/licenses/by-nc/4.0/
Lovely by Tryad http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Music from:
audionautix.com

Episode 393: Andrew Mefferd and The Organic No-Till Farming Revolution; Plus State Focus: Georgia

Wednesday, March 20th, 2019
Andrew Mefferd, author of The Organic No-Till Farming Revolution book

As an avid flower gardener, I love learning from the pro’s — flower farmers whose methods and practices often influence my own backyard steps to growing cut flowers. Some of the techniques used on commercial flower farms are not in my toolbox, which only makes me hungrier to learn from those growing flowers day in and day out.

No-Till Farming is one such technique. I’ve heard flower farmers discuss the No-Till approach and I also *thought* I knew what the term meant.

However, thanks to today’s guest and his new book, I now have more understanding and much deeper insights about the term and why it’s one worth considering for your flower-growing enterprise.

Tony and Denise Gaetz of Bare Mtn. Farm in Oregon welcomed Andrew and shared many techniques and practices for his book.

Our guest today is Andrew Mefferd, author of the brand new book  The Organic No-Till Farming Revolution — High Production Methods for Small-Scale Farmers.

Andrew is the editor of Growing for Market magazine. He has spent 15 years working on farms in six states, including a year working on a no-till research farm. He worked for seven years in the research department at Johnny’s Selected Seeds.

Andrew travels around the world consulting with researchers and farmers on the best practices in greenhouse growing and sustainable agriculture. He is the author of The Greenhouse and Hoophouse Growers’ Handbook and he has a passion for cooking and promoting local farming. Andrew lives and farms in Cornville, Maine.

I first met Andrew after he acquired Growing For Market from founder Lynne Byczynski. Later, I contributed a few articles about Slow Flowers topics for Growing For Market and had the pleasure of witnessing Andrew’s passion for farming education and advocacy.

Jonathan and Megan Leiss of Spring Forth Farm are featured in the new book, The Organic No-Till Farming Revolution.

I wanted Andrew to come onto the Slow Flowers Podcast to talk about his new book, especially after Jonathan Leiss of Spring Forth Farm posted on Instagram that he and Megan and their No-Till Flower Farming methods are included in the new book. I’m so pleased that Andrew interviewed and profiled a number of Slow Flowers members about their farming practices for this essential guide.

Hedda Brorstrom of Full Bloom Farm is featured in The Organic No-Till Farming Revolution.

I appreciate that he considers floral agriculture as an equally viable pursuit for anyone who wants to farm. It’s not all about veggies and produce in this man’s view. In fact, Growing for Market, inspired by founder Lynne Byczynski, has always made space in its pages for flower farming.

Before I turn to my extended conversation with Andrew, I want to let you know that New Society Publishers has donated a copy of The Organic No-Till Farming Revolution book for us to give away.

Follow Andrew Mefferd at these social places:

Growing for Market on Facebook

Growing for Market on Instagram

Thanks so much for joining me today. If you want to be entered into our random drawing to win a copy of Andrew’s new book, make a comment about the best tip that Andrew shared in our conversation.

We’ll draw one name from all those who comment before midnight Pacific Time this Saturday, March 23rd.

To purchase the book, use the coupon code slow before the end of April. Andrew has set up the 20-percent-off discount code for anything you purchase, subscribe or renew in the Growing for Market Bookstore.

Holly Duncan of Floretry, who shares Georgia floral news today! For this arrangement, Holly incorporated local and American-grown flowers, plus foraged branches and textural elements.

Our theme for 2019 – Fifty States of Slow Flowers – continues today, with Holly Duncan of Georgia-based Floretry. 

As owner and lead designer of Floretry, Holly carefully curates luxury florals for weddings and private event clients and is located in Roswell, just north of urban Atlanta, Georgia. With more than 20 years of experience, Holly pairs lush blooms with seasonal textures and colors to create sensory floral designs.  

A keen listener and client partner, she goes the extra mile to elevate her clients’ vision and reflect their personalities, creating a floral experience beyond their expectations. Wherever possible, Holly advocates use of seasonal and local, American-grown flowers in her designs. You may even catch a glimpse of her foraging roadside for elements that add a special and one-of-a-kind touch to her clients’ events.

A Floretry design featuring all-Georgia-grown blooms grown by 3 Porch Farm (and honeysuckle vine from Holly’s backyard). 

Find and follow Holly at these social places:

Floretry on Instagram

Thanks so much for joining me on this journey, seeking new and inspiring voices, people with passion, heart, commitment and expertise to share with you. I hope today’s episode gave you at least one inspiring insight or tip to apply to your floral enterprise. What you gain will be multiplied as you pay it forward  and help someone else.

Truly, we have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

Designed by Nancy Cameron of Destiny Hill Flower Farm.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

THANK YOU TO OUR SPONSORS, including today’s spotlight supporters:

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com

Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Spring bulb season is almost here – my tulips are poking out of the ground already! Visit Longfield Gardens at longfield-gardens.com.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

The Slow Flowers Summit is coming up soon — on July 1st & 2nd in St. Paul, Minnesota. More than half of the registration slots have been grabbed, so don’t miss out on this opportunity to join with Slow Flowers thinkers and doers in person.

One of our past year’s speakers dubbed the Summit a “floral mind meld,” and I love that concept. Come and be a part of the incredible and uplifting experience! You can make your way to slowflowerssummit.com to learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Subscribe to Summit news and updates at slowflowerssummit.com.

Here’s our latest March newsletter with updates on the Slow Flowers Summit, including details on lodging and a new speaker Q&A!

My tools of the trade — digital recorder & microphone (c) Missy Palacol Photography

The Slow Flowers Podcast has been downloaded more than 425,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:
Bending the Reedby Gillicuddyhttp://freemusicarchive.org/music/gillicuddy/
https://creativecommons.org/licenses/by-nc/3.0/

Betty Dear; Gaena; Perspirationby Blue Dot Sessionshttp://www.sessions.bluehttps://creativecommons.org/licenses/by-nc/4.0/
Lovely by Tryad http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Music from:
audionautix.com

Episode 391: Catching up with Flower Farming Educator Lisa Ziegler of The Gardener’s Workshop

Wednesday, March 6th, 2019

Today I’m sharing a wonderful conversation, recorded recently during the Northwest Flower & Garden Festival in Seattle.

Lisa Mason Ziegler of The Gardener’s Workshop has returned and you may recall she was a past guest of this podcast in 2014. I remember first meeting her in person during the summer of that year, at the Garden Writers annual conference in Indianapolis, soon after her book Cool Flowers was published.

Evidence of Lisa’s prolific writing!

Lisa and I shared the same publisher, St. Lynn’s Press, which also produced The 50 Mile Bouquet and Slow Flowers, so I had been asked to provide a blurb for her new book. When we finally met, I knew I wanted to invite Lisa to join me on the podcast — and I simply can’t believe that was nearly five years ago.  I will share links to that Episode — Number 159 — in today’s show notes so you can go back and have a listen to our conversation.

A lot has happened in the time that’s followed, including the explosion of the Slow Flowers community, heightened interest in flower farming in general, both in the US and in other countries that have seen outsourcing of their floral production, and I believe, an aesthetic shift in floral design, based on a more garden-influenced approach that relies on uncommon, couture blooms that large production growers aren’t able to raise efficiently, opening the door for micro and medium farms to capture that market.

Lisa has been at the forefront of efforts to disseminate accurate flower farming education, setting the bar for best practices along with many of her fellow members in the Association of Specialty Cut Flower Growers. With the launch of her Flower Farming Online Course last fall, she’s been able to reach an even larger audience of students, spreading knowledge and encouragement through a new medium designed to fit lifestyles and budgets that don’t always allow for in-person training.

She also last year released a new book with a new publisher, Vegetables Love Flowers, published by Cool Springs Press. I invited Lisa to meet me for breakfast, good conversation and a quiet moment to record this interview. I know you’ll enjoy it.

Flowers in her arms!

Here’s a bit more about today’s guest, excerpted from The Gardener’s Workshop web site:

What began as a small cut-flower farm producing for local markets has grown into so much more. Lisa has become a leader in the cut-flower growing industry, author, accomplished speaker and the owner of The Gardener’s Workshop.

It all began in 1998 because Lisa wanted to work in her garden as her career. At first, she sold her cut flowers to local florists and Colonial Williamsburg. The business soon grew to include florist throughout the Hampton Roads region, supermarkets, farmers markets, a members-only on-farm market, and a bouquet drop-off subscription service.

A market bouquet from The Gardener’s Workshop

During this time Lisa began giving programs to garden clubs, master gardeners, commercial growers, and other groups. What became apparent is that people were eager for her simplified organic gardening methods and her greatest gift is sharing them.

The next natural step came when Lisa self-published The Easy Cut-Flower Garden in 2011. a 100-page guide on how-to grow and harvest a small home cutting garden. Her program travels began to spread from Texas to Oregon to New York City and she went on to become published with Cool Flowers in 2014 (St. Lynn’s Press) and Vegetables Love Flowers (Cool Springs Press 2018.)

Lisa’s farm, known as The Gardener’s Workshop is still a small market flower farm, and an online garden shop. The online store sells the same seeds, tools, supplies, and seed starting equipment that Lisa uses as well as signed copies of her books.  Lisa’s simple, instructive, and delightful gardening messages are reaching far beyond any expectation she ever had.

Lisa now offers four online courses that range in length and subject. Her signature course, Flower Farming School Online, will return this fall. It is a 6-week self-paced course designed to guide you to becoming a successful cut-flower farmer–even if you live in the midst of a city or have no previous farming experience! Course cost $495. Follow the link for more details and sign up to be notified with the course is released again.

As Lisa says: “If you have dreamed of becoming a flower farmer, but think it’s impossible, or if you are already growing but feeling overwhelmed or discouraged, I designed this course for you. I know exactly how you feel, because I’ve been there.

Here’s how to find and follow Lisa:

The Gardener’s Workshop on Facebook

The Gardener’s Workshop on Instagram

The Gardener’s Workshop on Instagram

Thanks so much for joining me today. After spending most of last week inside the Washington State Convention Center where an entirely beautiful & fragrant, but somewhat faux spring was in bloom throughout the garden displays, I am soooooo ready for real spring to arrive.

I simply can’t wait and I know you’re experiencing that urge, too. It was my privilege to produce the floral stage at the Northwest Flower & Garden Festival, bringing in five Slow Flowers member designers to each teach for one day during the new featured series called “Blooms & Bubbles.” I bet you can guess where the “bubbles” came from — each day 30 participants enjoyed a hands-on floral design workshop while sipping a special floral cocktail or glass of champagne.

A Slow Flowers speaker lineup!

The series was a huge success, selling out a few weeks before the festival opening. I’m grateful to all of our presenters: Jeni Nelson of The London Plane; Baylor Chapman of Lila B. Design; Meridith Isaacson of Verde Seattle; Hannah Morgan of Fortunate Orchard; and Jean Louise Paquin Allen of Juniper Flowers.

Immediately after the Seattle Flower Festival, I headed off to the Philadelphia Flower Show — where I met seveal Pennsylvania flower farmers and floral designers whose creativity inspired me!

The Slow Flowers Summit is four months away on July 1 & 2nd in St. Paul, Minnesota. Make your way to slowflowerssummit.com to learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Subscribe to Summit news and updates at slowflowerssummit.com.

Thanks so much for joining me on this journey, seeking new and inspiring voices, people with passion, heart, commitment and expertise to share with you. I hope today’s episode gave you at least one inspiring insight or tip to apply to your floral enterprise. What you gain will be multiplied as you pay it forward  and help someone else.

Truly, we have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

THANK YOU TO OUR SPONSORS:

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.  

NW Green Panels. Based in Madras, Oregon, NW Green Panels designs and constructs a wide array of wood-framed greenhouses offering versatility, style and durability. Their greenhouses are 100% Oregon-made using twin-wall polycarbonate manufactured in Wisconsin, making NW Green Panel structures a great value for your backyard. The 8×8 foot Modern Slant greenhouse has become the essential hub of my cutting garden — check out photos of my greenhouse in today’s show notes or visit nwgreenpanels.com to see more.

(c) Mary Grace Long photography

The Slow Flowers Podcast has been downloaded more than 417,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

Our theme for 2019 – Fifty States of Slow Flowers – is taking a break today. So far . . . we’ve made it from Alabama to Connecticut, with some delightful and insightful conversations with Slow Flowers members in those states.

I had scheduled this week’s focus on Delaware. But guess what? It is one of only two states where there are no Slow Flowers members. I’ve been seeking for someone in the Delaware floral scene — farmer or florist — to talk with and record a short spotlight, including searching the #delawaregrownflowers hashtag on social media.

I’ve even messaged and emailed a few folks to invite their participation. But, crickets. Sadly. I know they’re out there, so if you can help —  reach out and connect me with Delaware’s local flower peeps! (PS, While Delaware is the 2nd smallest state in the U.S., it follows Rhode Island. I’m so thankful that we have a vibrant Slow Flowers community in the smallest state!)

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:
Red City Theme; Tiny Putty; Rabbit Hole; Gaena; Perspirationby Blue Dot Sessionshttp://www.sessions.bluehttps://creativecommons.org/licenses/by-nc/4.0/
Lovely by Tryad http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Music from:
audionautix.com

Episode 389: All About Herbs with Designer Sue Goetz, author of A Taste for Herbs, Plus State Spotlight: Colorado

Wednesday, February 20th, 2019
Today’s guest, herb expert Sue Goetz

Whenever possible, I enjoy sharing those connections with the Slow Flowers Community. Because many of you come from these closely-related disciplines, I know you’ll enjoy today’s interview with my friend Sue Goetz. Sue is the owner of The Creative Gardener, based in Tacoma, Wash. She is a certified professional horticulturist, an author, speaker and award-winning designer.

I consider Sue a “sister” because we share the same book publisher, St. Lynn’s Press. While I’ve been writing and documenting the Slow Flowers movement, Sue has been writing, designing and photographing inspiring books about herbs.

Her first book, The Herb Lover’s Spa Book, is filled with ideas and recipes about growing fragrant herbs in your garden and how to use them to create a luxury spa experience. Her newest book, A Taste for Herbs, moves from the aromatherapy into the culinary  realm. I asked Sue to join me on the Slow Flowers Podcast to talk all about her favorite subject. I’m sure you’re growing herbs and I know this conversation will spark new ideas for what, how and why to add more herbs to your garden, farm, containers or greenhouse.

Recipe courtesy of Sue Goetz, A Taste for Herbs

Here’s more about Sue Goetz:

Writing and speaking are Sue’s favorite ways to share her love of gardening.  Her motto “…inspiring gardeners to create” defines all of her talks with hands-on workshops, how to’s and other projects that inspire creativity in and out of the garden. In 2012, she was named educator of the year by the Washington State Nursery and Landscape Association.  Sue is a member of GardenComm, formerly the Garden Writers Association, and her work has appeared in numerous newspapers and magazines.

Search for Sue’s fun garden wisdom series on Instagram #stickybookquote

Sue Goetz is a garden designer, writer and speaker. Through her garden design business, the Creative Gardener, she works with clients, personalizing garden spaces from the seasonal tasks to the design of large projects. Sue’s garden design work has earned gold medals at the Northwest Flower & Garden Festival, including the Sunset Magazine Western Living award, the Fine Gardening best design award and The AHS environmental award. Her home garden was featured in Northwest Home and Garden magazine, as well as Country Gardens Magazine.

Sue is a member of APLD (Association of Professional Landscape Designers) and the Northwest Horticultural Society. Sue lives and gardens in Washington state. She has three daughters, who no matter how far they roam, they still call home for some of mom’s fragrant, herbal concoctions.

Recipe courtesy of Sue Goetz, A Taste for Herbs

You can find all of Sue’s herb-related content and details about her two books, her lectures, and lots of recipes at herbloversgarden.com.

Find and follow Sue Goetz at these social places:

The Creative Gardener on Facebook

The Creative Gardener on Instagram

Robin Taber, Blue Door Farm
Colorado’s Robin Taber of Blue Door Farm
Our fabulous group of flower friends gathered at the Rocky Mountain Field to Vase Dinner. From left: Andrea K. Grist, me, Alicia Schwede, Robyn Rissman, Meg McGuire, and Robin Taber

Our theme for 2019 – #FiftyStatesofSlowFlowers – continues today, with Robin Taber of Blue Door Farm in Grand Junction, Colorado.

I first met Robin through her friend and fellow Colorado flower farmer, Megan McGuire of Red Daisy Farm, a Slow Flowers member and past guest of this podcast.

We both traveled to the Denver area in 2016 to stay at Meg’s wonderful farm and participate in a Slow Flowers Potluck as well as attend the Field to Vase Dinner at The Fresh Herb Co. It impressed me that Robin traveled 250 miles all the way across the state to be part of this gathering. It’s not unusual for flower people to do that sort of thing and we had a wonderful time together with Meg and also Andrea K. Grist, who joined us from Kansas City. See the cute photo of our time together above, along with Alicia Schwede and Robyn Rissman.

Bodacious Blooms: Robin taught floral design at a 2-day Blue Door Farm workshop last year in a collaboration with professional artist Dianna Fritzler.

Robin is deaf and communicates by lip-reading. In our conversation you’ll hear her speak with a mild accent. Her husband Mark Taber assisted us during the Skype interview.

Download the full transcript of our conversation here.

Find and follow Blue Door Farm at these social places:

Blue Door Farm on Facebook

Blue Door Farm on Instagram

The Vacation Rental/Guest House at Blue Door Farm

Thanks so much for joining me on this journey, seeking new and inspiring voices, people with passion, heart, commitment and expertise to share with you. I hope today’s episode gave you at least one inspiring insight or tip to apply to your floral enterprise. What you gain will be multiplied as you pay it forward  and help someone else.

This was a week of highlights, including lots of great press attention for Slow Flowers during the lead up to Valentine’s Day. I’ll share all of those links in our March newsletter, so if you’re not a subscriber, you may wish to sign up at debraprinzing.com.

Truly, we have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

And thank you to our lead sponsor, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Our first Sponsor Spotlight and thanks goes to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.  

Our Second Sponsor Spotlight today includes a thanks to NW Green Panels. Based in Madras, Oregon, NW Green Panels designs and constructs a wide array of wood-framed greenhouses offering versatility, style and durability. Their greenhouses are 100% Oregon-made using twin-wall polycarbonate manufactured in Wisconsin, making NW Green Panel structures a great value for your backyard. The 8×8 foot Modern Slant greenhouse has become the essential hub of my cutting garden — check out photos of my greenhouse or visit nwgreenpanels.com to see more.

Our final sponsor thank you this week goes to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Summit is five months away on July 1 & 2nd in St. Paul, Minnesota. We just wrapped up a very successful Galentine’s Day-Valentine’s Day promotion for the Slow Flowers Summit, generating new registrants to bump us well over the 50% sold-out mark for the 3rd annual Summit

I owe a big bouquet of thanks to event manager Karen Thornton and social media manager Niesha Blancas for all their extra effort to make that happen!

Make your way to slowflowerssummit.com to learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Subscribe to Summit news and updates at slowflowerssummit.com.

The Slow Flowers Podcast has been downloaded more than 411,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:
Loopy; Rabbit Hole; Gaena; Perspirationby Blue Dot Sessionshttp://www.sessions.bluehttps://creativecommons.org/licenses/by-nc/4.0/
Lovely by Tryad http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Music from:
audionautix.com

Tracking Floral Futures: Slow Flowers’ Floral Insights & Industry Forecast 2019

Monday, February 4th, 2019

For the second year, Florists’ Review magazine published my annual forecast (aka Trend Report) for all things Slow Flowers in the January issue. In my presentations about the report, I have shared 10 Insights and 2 Bonus Insights that shine a light on the prevailing shifts in sustainable flower farming and floral design.

You can read the Florists’ Review report here and download a PDF of “Tracking Floral Futures.” FinalForecast2019

Above is a video of my 2019 Forecast Report, presented at the annual Association of Specialty Cut Flower Growers’ conference last September. It runs for a full hour, but I wanted to post it here for anyone interested in learning more about the incredibly powerful shifts taking place in domestic floral agriculture and progressive floral design.

You can also download a PDF of the slide show here. Slow Flowers Presentation

Future Focus

I’ve already begun to compile my impressions for the 2020 Forecast and I’m eager to get your input. If you have thoughts or suggestions, please send my way: debraprinzing@gmail.com.







Episode 385: A Conversation with Soul Fire Farm’s Leah Penniman, author of Farming While Black, Plus State Spotlight: Alaska

Wednesday, January 23rd, 2019

Leah Penniman of Soul Fire Farm and author of “Farming While Black.”

Please meet this week’s podcast guest: Leah Penniman of Soul Fire Farm. I am so incredibly excited to share our conversation with you as we discuss Leah’s brand new book, “Farming While Black, Soul Fire Farm’s Practical Guide to Liberation on the Land,” published last October by Chelsea Green Publishing.

Soul Fire Farm – a life-giving hub for education, advocacy and activism

Leah Penniman is a Black Kreyol educator, farmer, author, and food justice activist from Soul Fire Farm in Grafton, NY.

She co-founded Soul Fire Farm in 2011 with the mission to end racism in the food system and reclaim an ancestral connection to land. As co-Executive Director, Leah is part of a team that facilitates powerful food sovereignty programs – including farmer trainings for Black & Brown people, a subsidized farm food distribution program for people living under food apartheid, and domestic and international organizing toward equity in the food system.

Soul Fire Farm’s Leah Penniman and her family

Leah holds an MA in Science Education and BA in Environmental Science and International Development from Clark University. She has been farming since 1996 and teaching since 2002.

The work of Leah and Soul Fire Farm has been recognized by the Soros Racial Justice Fellowship, Fulbright Program, Omega Sustainability Leadership Award, Presidential Award for Science Teaching, NYS Health Emerging Innovator Awards, and Andrew Goodman Foundation, among others. All proceeds from the sale of Farming While Black will be used to support Black Farmers.

Pollinator flowers at Soul Fire Farm

Soul Fire Farm is a Black, indigenous, and people of colorcentered community farm committed to ending racism and injustice in the food system.

Soul Fire Farm raises and distributes life-giving food as a means to end food apartheid. With deep reverence for the land and wisdom of ancestors, the farm works to reclaim its collective right to belong to the earth and to have agency in the food system.

Soul Fire brings diverse communities together on its healing land to share skills on sustainable agriculture, natural building, spiritual activism, health, and environmental justice. Leah and her colleagues are training the next generation of activist-farmers and strengthening the movements for food sovereignty and community self-determination.

I believe that Farming While Black is required reading for all farmers, and for anyone who wants to have a deeper insight into the often-ignored agricultural history of our country.

I highly recommend it — Leah’s passion and spirit jumps off the page as she inspires, informs, instigates and shares her important life’s work as well as her incredibly smart farming advice.

Here’s how you can find and follow Leah Penniman, of Soul Fire Farm:

Soul Fire Farm on Facebook

Soul Fire Farm on Instagram

Here’s more about Farming While Black. And Leah’s Book Tour Schedule — I hope you can hear Leah speak and meet her in a city near you!

Kim Herning of Northern Lights Peonies

 

Kim Herning (left) at Northern Lights Peony Farm

Our theme for 2019 – Fifty States of Slow Flowers – continues today, with Alaska!!

And now, let’s meet Kim Herning of Northern Lights Peonies — who shares an Alaska floral spotlight.

You’ll want to hear from Kim about her journey toward peonies in her life. She is also on the board of Arctic Alaska Peonies, a past sponsor of the Slow Flowers Podcast.

Left: Our Alaska Forget-me-Not coloring sheet from American Flowers Week; Right: Kim Herning of Northern Lights Peonies.

Thanks so much for joining me on this journey, seeking new and inspiring voices, people with passion, heart, commitment and expertise to share with you. I hope today’s episode gave you at least one inspiring insight or tip to apply to your floral enterprise. What you gain will be multiplied as you pay it forward  and help someone else.

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Summit is six months away so please save three dates on your calendar as you plan your travel to St. Paul Minnesota: First, our bonus flower farm tours and Slow Flowers Dinner on the Farm, taking place on Sunday, June 30th; then, Monday, July 1st, where we will all gather at Paikka Event Space for day one of the Summit, followed by Tuesday, July 2nd where we will tour the Twin Cities Flower Exchange as it’s swimming in locally grown flowers.

I can’t wait to see you there! Ticket sales continue with a special Slow Flowers member discount at $375, so please make your way to slowflowerssummit.com to learn all about the many opportunities to join us — from flower farm tours and dinner on a flower farm to business and branding presentations to interactive and inspiring design sessions . . . all designed to serve you! Sign up to receive updates at slowflowerssummit.com.

The Slow Flowers Podcast has been downloaded more than 399,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

And thank you to our lead sponsor, Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community.

Our first Sponsor Spotlight focuses on Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com and if you missed our recent interview with Johnny’s flower category expert, Hillary Alger, I’ll add a link in today’s show notes so you can find it easily.

Our Second Sponsor Spotlight today goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Spring bulb season is almost here – my tulips are poking out of the ground already! Visit Longfield Gardens at longfield-gardens.com.

Our final Sponsor thanks today Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

A Palace of Cedar; Rabbit Hole; Gaena; Perspiration
by Blue Dot Sessions

Lovely
by Tryad
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
Music from:
audionautix.com







Episode 381: A Year in Review – Slow Flowers’ Highlights for 2018

Wednesday, December 26th, 2018

The Slow Flowers Community and listenership of this program have grown larger than ever, with more than 390,000 total downloads since this show launched in July 2013. That’s amazing news and I’m thrilled to share it with you.

(c) Mary Grace Long photography

Every single week this year; in fact, every single week for the past 282 weeks, it has been my privilege to feature the voices of our Slow Flowers community with you.

Unlike any other internet radio show in existence, the Slow Flowers Podcast is tailored to you and your interests, making its “must-listen” programming a habit among flower farmers and floral designers alike.

In producing and hosting the Slow Flowers Podcast, I seek out pioneers and personalities, style-makers and influencers — as well as unsung or little known heroes — who together are changing the floral landscape, disrupting the status quo, and bringing flower sourcing and growing practices, not to mention eco-conscious design methods, to the center of the conversation. And thanks for joining in. Whether you’ve just discovered this podcast or are a longtime fan, I encourage you to take advantage of the immense body of knowledge that can be found in the archives.

As I have done since the beginning of 2014, I would like to devote today to the Slow Flowers Highlights of this past year. Next week, on January 2nd, I will present the annual Slow Flowers’ Floral Insights and Industry Forecast for 2019.

I’m motivated as a storyteller to connect with the Slow Flowers Community in real and personal ways — and that was certainly the case in 2018. Rather than share a chronological travelogue of the year’s calendar, I’m mixing it up today.

I’ve looked in the rear-view mirror to remember 2018 and — wow — the themes bubbling up to the top are impressive. I’m humbled by the warm embrace of the Slow Flowers Community and more than ever, I realize that making authentic human connections with you is what really matters. Each experience is more meaningful because of the relationships we forge with one another.

I’ve identified 10 Top Themes of 2018 that I want to reflect on and share with you today.

Our speakers, from left: Mary Kate Kinnane, Kelly Shore, Debra Prinzing, Jonathan Weber, Jessica Hall, Walker Marsh, Christina Stembel, Kit Wertz & Casey Schwartz (not pictured: Mud Baron)

NUMBER ONE: the SECOND ANNUAL SLOW FLOWERS SUMMIT

Slow Flowers Summit logo The Slow Flowers Summit is the LIVE event in the midst of American Flowers Week, created to serve the Slow Flowers community of progressive, sustainably-minded florists and designers and to engage attendees who want to network with one another.

Planning and producing the 2nd Summit was a huge financial risk, especially since it was the first time on the east coast, away from our original Seattle venue.

I knew we could lose money but my heart told me it was important to forge ahead, as I found myself inspired by the amazing sense of inclusion, connection, new ideas, beauty and humanity surrounding our floral-filled lives.

I believed taking that risk was essential. That risk paid off and we actually had a sold-out Summit on Friday, June 29th in Washington, D.C., with a remarkably welcoming venue host – the American Institute of Floral Designers.

I have so many people to thank for helping produce the Summit, so let me get started. First of all, thanks to Bob Wollam and his team at Wollam Gardens for opening up their Virginia farm the day prior to the Summit for tours, lunch and community. That bonus pre-event was so positive that it inspired us to add two pre-event flower farm tours for our 2019 Slow Flowers Summit. THANK YOU all!

Ellen Seagraves, Cathy Houston and Dana Sullivan ~ the talented florists who led our interactive floral installation.

We had wonderful day-of volunteers, but I mostly want to single out Ellen Seagraves of Chic Florals and Dana O’Sullivan of Della Blooms, both Slow Flowers Members and part of Independent Floral Designers of Maryland, for volunteering to create the Summit’s interactive floral installation. We had so many wonderful donations from flower farms to pull this off — including Charles Little & Co., FernTrust, Green Valley Floral, LynnVale Studio & Farm and Resendiz Brothers Protea Growers — as well as EcoFresh Bouquets, which provided wraps for the foam-free installation.

I can’t forget to thank our speakers — without whom the day would have been an empty room, of course. Our keynote speaker Christina Stembel of Farmgirl Flowers wowed us with a frank discussion of building a self-funded floral business through grit and determination.

We enjoyed two visually and intellectually-inspiring design + business presentations geared toward florists who are committed to the Slow Flowers ethos, in their sourcing and in the ways they build community — Thank you Kelly Shore of Petals by the Shore and Mary Kate Kinnane of The Local Bouquet and thank you Kit Wertz and Casey Schwartz of Flower Duet.

Our Flowers + Tech panel introduced a fascinating discussion about the challenges of transportation, infrastructure and shipping — thank you to Jonathan Weber of greenSinner, Jessica Hall of Harmony Harvest Farm and Christina Stembel of Farmgirl Flowers for their excellent presentations and for helping us look toward the horizon of new business models.

And finally, thank you to our final two speakers, men who are passionate about flower farming as a tool for improving the lives of their communities ~ Walker Marsh of Tha Flower Factory in Baltimore and Mud Baron of Flowers on your Head in Los Angeles.

Flowers on my head, courtesy of Mud Baron.

Among other messages, we learned from them about sowing future seeds of hope through flowers. If you were in attendance – or if you followed the fun on social media, you also know that Mud was a flower force to be reckoned with as he festooned our heads with bouquets to fulfill his mission of photographing as many humans as possible for his Flowers on Your Head photographic project.

If you missed the Summit, you can find all the video presentations available to watch for just $48 on Vimeo — a full day of ideas, information, inspiration, inclusion and instigation with each of these speakers.

Watch a free clip of my opening remarks about the origins of the Slow Flowers Summit.

And I can’t finish this section without reminding you to register for the 3rd annual Slow Flowers Summit, taking place July 1-2, 2019 as an expanded conference, offering you more value and benefits for attending.

The early-bird pricing continues through Dec. 31st so there’s not much time left to save $100 and grab a seat to join me and some wonderful speakers in St. Paul Minnesota!

NUMBER TWO: AMERICAN FLOWERS WEEK 2018 (June 28-July 4)

This original flower promotion holiday, launched in 2015, celebrated its fourth annual campaign. I was encouraged and inspired by friends behind British Flowers Week to create American Flowers Week (and to continue their generosity, I helped support the creation of Canadian Flowers Week this past September).

This grassroots, all-inclusive campaign provides editorial, branding and marketing resources to flower farmers, florists, designers, retailers and wholesalers who wish to promote American grown Flowers.

And wow, did you participate this past year! We have been tracking engagement on Instagram and Twitter, which this year was tricky because new rules on those platforms restricted our ability to measure the potential engagement of our followers’ followers (IF you saw what happened with Facebook this year, I’m sure that make sense)

Even with those tracking limitations, you and your participation in American Flowers Week generated amazing numbers — 3.6 million impressions in the month leading up to the 2018 celebration. We know the real total engagement was much higher, due to tracking tools not being able to capture Facebook traffic.

#americanflowersweek on Instagram this week!

All I can say is THANK YOU to each one of you who joined in the fun by designing red-white-and-blue bouquets, taking photos and posting/tagging them as #local #american and #seasonal and #slowflowers.

Rita Anders of Cuts of Color in Weimar, Texas, delivered American Flowers Week bouquets and bunches to Central Market stores in Houston.

Thanks to those of you who ordered our bouquet labels to use on your market and grocery bouquets, and for CSAs and popup events. And thanks for building the buzz to raise awareness about the importance of conscious choices when it comes to buying flowers. The more fun and fashion we can share with flowers, the more their origin becomes a top-of-mind decision at the cash register.

And speaking of fashion, 2018 was the third year of our American Flowers Week – floral fashion collection, a brilliant season of botanical garments revealing the beauty of flowers, the people who grow those flowers and the floral artists who reimagine them into garments.

Opening pages of “Field to Fashion,” in Slow Flowers Journal for Florists’ Review (June 2018)

This year, we called the theme “Field to Fashion,” and revealed all five floral couture looks in the pages of Florists’ Review magazine. Producing this floral narrative began in Homer, Alaska, where Kelly Shore of Petals by the Shore partnered with Beth Van Sandt of Scenic Place Peonies to envision a styled shoot reflecting just-picked peonies with a storyline that reflects the character, history and geography of Homer.

The series continued with photo shoots taking place through subsequent months of the year, as designers and flower farmers collaborated to turn cut flowers into haute couture, including a session in Sonoma County, with design talents from farmer-florist Hedda Brorstrom of Full Bloom Flower Farm and dazzling dahlias grown by Kate Rowe of Aztec Dahlias;

a winter woodland narrative reliant upon farmer-florist Carly Jenkins of Killing Frost Farm’s penchant for foraging from the forests and woodlands of the Pacific Northwest and Montana;

Alison Higgins and Nicole Cordier of Grace Flowers Hawaii’s Big Island homage to locally-grown tropical flowers and foliage with two regal looks for male and female models;

and Faye Zierer Krause of Flora Organica Designs’ tribute to the Iris, straight from the Sun Valley Flower Farms’ greenhouses of Arcata California.

It is a privilege and an honor to experience this level of creativity and commitment to American Flowers Week. The inventiveness expressed by the Slow Flowers community — flower farmers and floral designers alike — elevates American-grown botanicals to new levels.

Click here to find the photos of the entire 2018 American Flowers Week collection of botanical fashions, including the stories behind each look.

I also need to thank and acknowledge the talented photographers who made each of these beautiful ideas come to life through their lens, including Alex Brooks, Becca Henry, Megan Spelman, Joshua Veldstra and Leon Villagomez.

Botanical artist Ellen Hoverkamp created our American Flowers Week 2018 image and branding!

One more artist gets a big thank you for helping make American Flowers Week more beautiful – and that is Ellen Hoverkamp of My Neighbors’ Garden. We invited Ellen, a Connecticut-based artist, to create a red-white-and-blue bouquet using her signature scanner photography technique and the result was a stunning image that helped us promote the campaign all year long. Her all-American botanical tribute wowed everyone and I’m excited to be able to use American Flowers Week as a way to highlight the work of such a talented artist.

And now’s the time to mark American Flowers Week 2019 on your calendar — June 28 through July 4 — because it will be our fifth annual campaign celebration! I’ll have more to share in the coming months, but you are invited to check out two links I’ll share in today’s show notes — first, a look at the 2019 botanical art branding we commissioned from Josephine Rice, and second, a sneak peek to introduce the florists and flower farmers who are busy creating American Flowers Week botanical fashions for next year’s editorial package.

READ MORE…







Episode 380: Slow Flowers’ Holiday Music Special with Nathan Leach and Eva Leach of Nathan and Eva

Wednesday, December 19th, 2018

Eva Leach and Nathan Leach of the Charleston-based duo Nathan and Eva (c) Taken by Sarah

It’s that time again, the annual Slow Flowers Holiday Music Special!

I’m incredibly excited to welcome the sibling singer-songwriter duo Nathan Leach and Ava Leach. In today’s episode, you’ll hear four original songs: Allie; 330; Belgium Fields; I Wish and one Amy Winehouse song: Valerie.

Eva (on drums) and Nathan (with guitar) performing at Flowerstock (c) Taken by Sarah

If you’ve attended Holly Chapple’s Flowerstock Festival, you’ve already been treated to live performances by Nathan and Eva. That’s how I met them and I’m so excited they’ve agreed to join the Slow Flowers Podcast to share their story and music with us as we ease into the holiday season!

It’s mindboggling to say this, but music videos on the Nathan & Eva YouTube channel have been viewed more than 26 MILLION times, so it is very special to speak with these young talents about the music they create and have shared with so many.

I love these glimpses of Eva and Nathan, captured by photographer Sarah Collier at Flowerstock (c) Taken by Sarah

Nathan & Eva is a Musical Duo from Charleston, South Carolina.The origins of their story are pretty recent and immensely fascinating. While in school at USC Columbia, Nathan longed to get back into guitar playing, so he began to post cover songs on YouTube. Over time, he expanded the roster of featured talent to include the occasional help from his sister, Eva. In 2013, they posted a cover of Family of the Year’s “Hero”. In 2015, that video went viral.

Here’s that video from 2013:

Media outlets began sharing this unassuming video everywhere. Starting on the San Francisco Globe, the video bounced around from outlet to outlet and received the attention of major players in the media and music industry: among them the Glenn Beck show, Jimmy Kimmel Live, America’s Got Talent, the Voice, and Walk Off the Earth. The French site Féroce shared a separate version of the video as well, where it garnered millions more views.

What this all amounted to was a crazy few weeks for the siblings, who were both still in school at the time. With a newfound international fanbase and a Youtube audience that had exponentially exploded overnight, they began working on cleaning up their live act and beginning to produce original songs.

(c) Taken by Sarah

Here’s a video of Allie, which you’ll hear on today’s episode (2018):

Having released their first EP of original songs under their self-titled EP, ‘Nathan & Eva’ in early April, the duo are hard at work establishing a local fanbase in Charleston and producing the next album. You can order the EP on Spotify here.

This is an extended episode featuring five of their musical numbers interspersed in our interview.

Please enjoy this Slow Flowers holiday gift follow Nathan and Eva as their careers continue to soar.

I’m so so inspired by hearing this story of two young talents with drive, heart and determination to share their music with the world.

Whenever I’m in the presence of people whose work and art I admire, I feel inspired to up my own game and pursue my dreams. I hope that’s your takeaway, too!

Nathan and Eva performed inside the barn at Flowerstock (c) Taken by Sarah

Find and follow Nathan & Eva at these social places:

Nathan and Eva on FACEBOOK

Nathan and Eva on INSTAGRAM

Nathan on Instagram

Eva on Instagram

Read more about Nathan and Eva in Charleston City Paper

Thanks so much to Nathan and Eva for sharing their music with us today! What a lovely experience – I hope you enjoyed it as much as I did and I know you’ll want to follow their music in the coming year! Thanks, too, to Andrew Brenlan, our gifted editor, for helping me assemble this episode!

Next week, our final episode of 2018, will feature our Year in Review, and then, on January 2nd, I will reveal the 2019 Slow Flowers Floral Insights and Industry Forecast. It’s a time of reflection of all this community has achieved and a time to reimagine and dream for our future. Please join me.

Don’t forget to visit the Slow Flowers Summit web site for all the details about the 2019 Slow Flowers Summit, scheduled for July 1st & 2nd in St. Paul, Minnesota — you can grab an Early Bird ticket and save $100 if you register by December 31st. Slow Flowers Members receive preferential pricing, so check it out.

We’ve also just posted all the details about the June 30th pre-conference tour of two Minnesota flower farms — Blue Sky Flower Farm & Green Earth Growers, both Slow Flowers Members, AND the first-ever Slow Flowers Dinner on the Farm, with the Summit Speakers and fellow conference attendees, which will take place at Green Earth Growers outside Minneapolis. This is a ticketed event and you can find details here.

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 389,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!


Thank you to our sponsors for supporting The Slow Flowers Podcast.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

And the Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flowers dreams big for the industry’s future. Head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:







Episode 379: How Creatives can Be Authentic in the Digital Age, a conversation with Robin Avni of Bricolage*

Wednesday, December 12th, 2018

Robin Avni

Today’s guest helps us step out of the world of growing and designing with flowers and into the larger arena of creative strategy and the way we express ourselves and our brands through digital media.

I am delighted to welcome Robin Avni to the Slow Flowers Podcast.

The timing is ideal, as we come to the close of a calendar year and if you’re like me, you’re also finally allowing yourself to dream and imagine goals for 2019.

Robin’s consulting practice is called Bricolage; when translated from the original French.

The term means: *CREATION FROM A DIVERSE RANGE OF ELEMENTS. 

Nearly a decade ago, I received a surprise invitation from Robin Avni to join a cohort of creatives she called Lifestyle Insights. Real Women. Real Life. 

Tthat experience included me in a dream team of 12 female lifestyle experts, each of us with knowledge on a specific subject matter ranging from design, food, fitness and health to gardening, travel and family and parenting topics.

I’ve always been drawn to Robin and her energy. She is a multi-talented, idea-a-minute visual and written communicator. I remember reading Robin’s home+technology design stories in the Seattle Times long before I was fortunate enough to meet her – which I recall was on a press tour of the former Seattle Interiors Show in 2004. Thanks to LinkedIn, we stayed in touch and years later, even though I was living in Los Angeles at the time, we’d get together when I was in Seattle on business.

Robin pioneered the idea of a female-focused creative media and consulting agency. Described as a select group of savvy lifestyle experts focused on how real women live, make choices and craft their worlds, Lifestyle Insights developed new-media content shaping messaging, programming, strategy and knowledge with intent – and a little bit of soul. Robin coined the phrase the MOMMY TO MAVEN™ marketplace.

Here is one of the 2010 Lifestyle Insights. As Robin and I say: “We were ahead of our time!”

Together our group launched the daily blog, “Lifestyle Insights. Real Women. Real Life” in September 2009. The experience gave me a new forum to write in a new way, including fun, memoirish, essays, as well as outdoor living and gardening topics. I had to learn how to communicate my ideas in 300 words or less, which in today’s world of bite-sized journalism, is an excellent skill to have.

Through our blog and related projects, such as white papers and trend reports, Real Women. Real Life. spoke with a powerful voice urging corporations to re-think how to communicate with their female customers.

One of the highlights of that time was co-presenting with Robin at the Independent Garden Center conference in 2010 on the topic of: “The Female Gardener: Mommy to Maven.”

Our workshop shared some of the research and insights collected by Lifestyle Insights, with the goal of helping independent garden center owners and garden-related companies to understand the female consumer not just by obvious demographics of age, ethnicity or economics but by her life stages.

Botanical Prints by Robin Avni — I love that she is exploring her printmaking passion

“Daisies,” by Robin Avni

Before we start the interview, here is a bit more about Robin Avni:

Robin’s #1 agenda these days includes her role as Grandmother!

Throughout her career in the media and high-tech industries, including eight years as a Group Design Manager at Microsoft, she has managed high-profile projects and award-winning teams.

As an Assistant Professor of Design at Cornish, Robin managed several academic/corporate projects including two collaborations with Amazon and a special grant from the Microsoft HoloLens team.

The Microsoft HoloLens Strategy Team sought to leverage the creative, problem-solving disposition of artists to explore the artistic possibilities of mixed reality.

The project culminated in a 2016 mixed reality gallery showing on the Cornish campus in Seattle showcasing unique mixed reality experiences through design, dance, and theatrical performance.

During her tenure at Microsoft, Robin created and produced V-Style, one of the first online style webzines, helped launch MSNBC, managed internal training resources for the product groups, and was a Group Manager for Design and User Research for Windows and SQL Server. Her years at Microsoft enabled her to catch the wave of a new era in design; one that would profoundly change the course of the design profession as new technologies changed methods of communication, content, and interaction design.

After Microsoft, Robin transitioned to consumer research managing a portfolio of Fortune 500 clients as a Senior Director and Lead Consumer Strategist at Iconoculture, and as a Senior Ethnographer at The Hartman Group, where she engaged in primary consumer qualitative research.

In 2015, she became an Assistant Professor of Design at The Cornish College of the Art where her academic research focused on visual communication, social photography, and the intersection of technical tools and creativity.

Robin is a frequent speaker at industry conferences as well as serving on national and local boards and commissions; including the Knight Curriculum Advisory Committee at the Indiana University School of Journalism, where she received her BA in journalism. She holds a Master of Communication in Digital Media from the University of Washington. Robin was also the recipient of a post-graduate Knight-Wallace Fellowship at the University of Michigan.

This is an insights report that Robin wrote for Iconoculture back in 2009 on “A Return to Heartland Values.”

Robin mentioned several of the design forecast reports she uses, so I’ve pulled links to those to share in our show notes, as well.

Other key links:

Find Robin Avni at her web site

Follow Robin Avni on Instagram

Bainbridge Artisan Resource Network 

Design Matters class at the BARN (January 26-27, 2019)

JWT Intelligence Forecast 

Adobe Visual Trend Forecast

Getty Images Forecast

I think we all need to draw inspiration from the larger cultural landscape, or as Robin says, the cultural zeitgeist, to guide our own branding choices, so be sure to check out what inspires her — I hope you find something new that triggers a fresh idea or path to take for 2019.

Eva and Nathan Leach (c) Charleston City Paper

Next week, I invite you to enjoy our fourth annual Slow Flowers Holiday Music Special Episode, and I’m incredibly excited to welcome singer-songwriter duo Nathan and Ava Leach.

If you’ve attended Holly Chapple’s Flowerstock Festival, you’ve been treated to live performances by Nathan and Eva. That’s how I met them and I’m so excited they’re coming on the Slow Flowers Podcast to share their story and music with us as we ease into the holiday spirit!

Don’t forget to visit the Slow Flowers Summit web site for all the details about the 2019 Slow Flowers Summit, scheduled for July 1st & 2nd in St. Paul, Minnesota — you can grab an Early Bird ticket and save $100 if you register by December 31st. Slow Flowers Members receive preferential pricing, so check it out.

We’ve also just posted all the details about the June 30th pre-conference tour of two Minnesota flower farms — Blue Sky Flower Farm & Green Earth Growers, both Slow Flowers Members, AND the first-ever Slow Flowers Dinner on the Farm, with the Summit Speakers and fellow conference attendees, which will take place at Green Earth Growers outside Minneapolis. This is a ticketed event and you can find details at Slow Flowers Summit.com.

Take the Pledge!!!

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement.

As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 387,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

Thank you to our sponsors for supporting The Slow Flowers Podcast.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market. Take advantage of the special subscription offer for members of the Slow Flowers Community

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

And the Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flowers dreams big for the industry’s future. Head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:







Episode 377: Creating Sanctuary, a conversation with author, gardenmaker and educator Jessi Bloom

Wednesday, November 28th, 2018

Jessi Bloom, author of the new guide, Creating Sanctuary (c) Shawn Linehan

We are well into the holiday season and it’s only November 28th — can you believe it!?

There are so many wonderful things to be thankful for and to celebrate, and yet, the holidays can be stressful and difficult for many of us.

While it can be crushing to think about the natural disasters (or human-caused disasters) that have befallen our floral community in recent seasons, it’s also sometimes overwhelming to find balance and peace in our own daily lives.

I’m so pleased to share today’s conversation with Jessi Bloom, author of the just-released book Creating Sanctuary, because I know the topic will be as timely for you, as it is for me.

Published by Timber Press, the book’s full title: Creating Sanctuary: Sacred Garden Spaces, Plant-Based Medicine, and Daily Practices to Achieve Happiness and Well-Being, gives you a sense of the inspirational and practical features inside its pages.

Cover and inside peek of Creating Sanctuary, Published by Timber Books (c) Shawn Linehan

Here’s a bit about the new book:

“We all need a personal sanctuary where we can be in harmony with the natural world and can nurture our bodies, minds, and souls. And this sanctuary doesn’t have to be a far-away destination—it can be in your own backyard. In Creating Sanctuary, Jessi Bloom taps into multiple sources of traditional plant wisdom to help find a deeper connection to the outdoor space you already have—no matter the size. Equal parts inspirational and practical, this engaging guide includes tips on designing a healing space, plant profiles for 50 sacred plants, recipes that harness the medicinal properties of plants, and simple instructions for daily rituals and practices for self-care.”

Jessi Bloom, gathering apothecary ingredients in her garden (c) Shawn Linehan

Jessi Bloom is a best-selling author, award-winning ecological landscape designer, and speaker.

A Northwest native, Jessi comes from a strong background of horticulture and environmental sciences.

Her early experience in project management ranged from organizing restoration projects with community volunteers, to high-end residential and commercial landscape design/build.

In early 2000, she decided to start an ethical business in the green industry to fill a niche for organic and ecological landscaping.

Her leadership combined with her artistic design talents have brought N.W. Bloom numerous environmental awards.

From the pages of Creating Sanctuary, by Jessi Bloom for Timber Books (c) Shawn Linehan

She is passionate about animals, permaculture and making functional gardens beautiful. Jessi’s work has been featured in many national and local media outlets from the NY Times, Better Homes & Gardens, Sunset Magazine, DISNEY, Martha Stewart Living, Mother Earth News, UTNE Reader, Fine Gardening Magazine and PBS’s Growing a Greener World TV. 

Jessi is strongly committed to volunteering in the community and sits on several advisory boards within the green industry and educational/environmental organizations; hoping to empower people, also raising industry standards, and recently helping to develop the EcoPro program for WA State.

She has two boys and spends time with them around their little farm, with a handful of animals and gardens to look after.  When she is not helping others with their gardens, traveling or writing, she enjoys the outdoors: snowboarding, hiking, running, biking and stays strong with Olympic weightlifting.

From the pages of Creating Sanctuary, by Jessi Bloom for Timber Books (c) Shawn Linehan

She has authored two prior books for Timber Press: Practical Permaculture for Home Landscapes, Your Community, and the Whole Earth with Dave Boehnlein; and the bestseller: Free-Range Chicken Gardens: How to Create a Beautiful, Chicken-Friendly Yard.

At the end of our conversation, we discuss NW Bloom’s latest project as the new farmland steward at South 47 Farm in Redmond, Washington, outside Seattle.

There, what was a corn maze for many years will now be a sustainable site nurtured by N.W. Bloom. The first year involves healing the soil from nitrogen depletion, planting cover crops to add biomass and nutrients back to the ground and developing a nursery to provide locally grown (chemical free) plants to the region. I’m excited to learn that Jessi sees the future potential to incubate small-scale flower farming among other value-added CSA crops. More on that as the story evolves.

Creating Sanctuary’s essential plant reference section, by Jessi Bloom for Timber Books (c) Shawn Linehan

If you’re in the Pacific Northwest or plan to travel here for the 2019 Northwest Flower & Garden Festival (Feb 20-24), Jessi has fabulous news to share — she has just signed on as a garden creator at the flower show and many of the ideas featured in her new book will be brought to life in that garden for you to see. I’ll be sure to add a link to the NW Flower & Garden Festival at today’s show notes for you to find more details.

I want to encourage you to visit Slow Flowers Summit to learn more about the amazing program, people and flowers you’ll engage with next summer. It’s not too early to save the date and secure your seat! Slow Flowers members receive special discount pricing and everyone receives $100 off with the Early Bird rate, on sale now!

(c) Heather Saunders

We have a vital and vibrant community of flower farmers and floral designers who together define the Slow Flowers Movement. As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 385,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. Thank you all!

Thank you to our sponsors for supporting The Slow Flowers Podcast.

Florists’ Review magazine: I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

And the Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flowers dreams big for the industry’s future. Head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast.
Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits: