Debra Prinzing

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Floral Workshops and Lectures • Slow Flowers at PNW Cut Flower Growers 2020 Meet-Up

Slow Flowers at PNW Cut Flower Growers 2020 Meet-Up

Sunday, February 23rd
8:30 AM – 4:00 PM
Trillium Historic Old School Event Center, 4455 NE Highway 20, Corvallis, OR 97330

This one-day event is an amazing opportunity to network and learn with other flower farmers from around the Pacific Northwest. Sessions will take place throughout the day, focusing on the business of flower farming, from design to crop selection, to establishing sales streams.

$95, Register Here
light breakfast, coffee and lunch included

FARM TO MARKET STRATEGIES & SUCCESS STORIES
How can you get your flowers into more consumers hands? And what innovative methods have flower farmers across North America adopted to grow their marketplace for local flowers?
Debra Prinzing will share a new presentation, developed specifically for the PNW Flower Growers Meet-up, to help you kick off 2020 with a fresh approach to selling the flowers that you grow.
Over the course of a year, Debra conducts hundreds of interviews with Slow Flowers members across North America, including owners of flower farms large and small, farmer-florists, and floral customers at the retail, wholesale and studio level. The insights she gathers shape and continually reshape the “best practices” for marketing local, seasonal and sustainably-grown flowers. These concepts will inform Debra’s presentation and will cover the following:
>Relationship-building with florists
>Engaging mass-market buyers
>Expanding your customer base through on-farm events/workshops or off-farm collaborations
>Becoming a farmer-florist yourself and offering wedding/event floral design services
and finally
>Ways you can gather with other flower growers to market or collaborate as a regional hub
 
Debra will illustrate her timely presentation with examples from across North America, giving you inspiration and takeaways for the coming season and beyond.