Debra Prinzing

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Floral Workshops and Lectures • SLOW FLOWERS SUMMIT 2020 in Santa Cruz, California

SLOW FLOWERS SUMMIT 2020 in Santa Cruz, California

Monday, June 29th
8:30 a.m.-5:30 p.m.
Minneapolis-St. Paul, Minnesota

Our fourth annual SLOW FLOWERS SUMMIT returns to the West and you’re invited to join us in Santa Cruz!

The Summit is the live, in-person, interactive component at the heart of American Flowers Week (June 28-July 4) — our annual domestic floral promotion campaign.

Called a “TED Talk for Flower Lovers,” the SUMMIT draws creative professionals, thought leaders and pioneering voices in the progressive American-grown floral community.

The SLOW FLOWERS SUMMIT stimulates curiosity as our presenters inquire, inform, include, instigate and inspire. We aspire to examine conventional assumptions and explore conscious and ethical practices in the floral industry, while stretching our vocabulary as artists and creatives.

Our big news: The Slow Flowers Summit will return to the west coast for 2020, and we have a fabulous venue, an abundance of locally-grown flowers, awesome floral design and sustainable ideas for you and your floral enterprise!

Our venue is the recently-restored Cowell Ranch Hay Barn at University of California/Santa Cruz, home to the famed Center for Agroecology and Sustainable Food Systems.

We can’t wait to take a deep dive into the methods and practices being taught here. The Summit gives us a chance to learn from artists, innovators, thought leaders and practitioners whose commitment to domestic flowers is more than inspiring!

We’re so pleased to announce that Teresa Sabankaya of Santa Cruz’s Bonny Doon Garden Co. will co-present the Slow Flowers Summit as our local partner. Teresa is a Slow Flowers Pioneer. You may have first met her in the pages of Flower ConfidentialAmy Stewart’s 2007 book about the Good, the Bad, and the Beautiful in the Business of Flowers. Now, Teresa has a new endeavor, The Posy BookLearn more about her here.

Debra Prinzing developed the SUMMIT as an alternative to conventional floral conferences, a new “live” component to the virtual American Flowers Week campaign. AFW devotes a week of activity via regional events and social media platforms to promote domestic flowers, raise consumer awareness and unite America’s flower farmers with the U.S. floral industry.

Summit Website

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