SLOW FLOWERS SUMMIT 2021 in San Francisco, California
Monday, June 28th
June 28-30, 2021
Filoli Historic House & Gardens, Woodside, CA & Farmgirl Flowers, Watsonville, CA
FOURTH ANNUAL SLOW FLOWERS SUMMIT TO PARTNER WITH BAY AREA’S FILOLI
The SLOW FLOWERS SUMMIT returns to the West and you’re invited to join us in San Francisco!
The Summit expands to 2-1/2 days of design inspiration, creative floral installations,
branding insights and conversations about sustainable floristry
June 28-30, 2021
For 2021, the SUMMIT returns to the West Coast with a strategic partnership with Filoli Historic House and Garden in Woodside, Calif., outside San Francisco. “We are so excited for the opportunity to immerse ourselves in the beauty and legacy of this Bay Area cultural institution,” Prinzing said. “Summit attendees, speakers, sponsors and guests will spend two full days experiencing the historic residence, as well as Filoli’s legendary landscape and cutting gardens. We also will have unprecedented access to design a ‘floral takeover’ in ‘The House,’ California’s most triumphant example of the Georgian Revival tradition and one of the finest remaining country estates of the early 20th century.”
The Summit is the live, in-person, interactive component at the heart of American Flowers Week (June 28-July 4) — our annual domestic floral promotion campaign.
Called a “TED Talk for Flower Lovers,” the SUMMIT draws creative professionals, thought leaders and pioneering voices in the progressive American-grown floral community.
The SLOW FLOWERS SUMMIT stimulates curiosity as our presenters inquire, inform, include, instigate and inspire. We aspire to examine conventional assumptions and explore conscious and ethical practices in the floral industry, while stretching our vocabulary as artists and creatives.
We’re so pleased to announce that Teresa Sabankaya of Santa Cruz’s Bonny Doon Garden Co. will co-present the Slow Flowers Summit as our local partner. Teresa is a Slow Flowers Pioneer. You may have first met her in the pages of Flower Confidential, Amy Stewart’s 2007 book about the Good, the Bad, and the Beautiful in the Business of Flowers. Now, Teresa has a new endeavor, The Posy Book. Learn more about her here.
Debra Prinzing developed the SUMMIT as an alternative to conventional floral conferences, a new “live” component to the virtual American Flowers Week campaign. AFW devotes a week of activity via regional events and social media platforms to promote domestic flowers, raise consumer awareness and unite America’s flower farmers with the U.S. floral industry.
Click on the video clip below to hear from Debra Prinzing:
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